Market situation analysis -
Current position in the market
Market size -
Malta North East, main location: Central Sliema Smaller place with a higher chance of being seen with the same people at events, meaning people wanting more unique and one off pieces to avoid wearing the same outďŹ t.
Trends -
Sustainability Longer lasting items Celebrity look alike clothing Rise of the fashion scene gaining more interest with most references from the internet since not alot of celebrities are seen on the streets of Malta and celebrities on TV are mostly international.
Customers -
Buyers are older with secured jobs Followers and likes come from a younger generation
Competitors -
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There are no current competitors in direct competition with Mia Vickery Other sustainable brands such as Luke Azzopardi have a very different brand identity, helping them stand out from each other. Competitors have higher prices, due to having an already established brand but giving Mia Vickery a competitive advantage.
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