Building and managing successful partnerships in the Chinese market Dr. Ilan Alon Cornell Professor of Int. Bus, Rollins Visiting Scholar, Harvard University
Talk Outline • • • • •
Quiz: What do we know about China? The Economic Environment of China The Institutional Environment of China China’s Globalization Doing Business in China
What do we know about China?
Guangzhou, China Train Station. April 9th 2004 “Endless masses”
True or False: Inside the Mind of the Chinese Consumer • Chinese people, now released from collectivism, are focused on working hard and getting rich • Chinese workers are ambitious, mobilized and engaged • Chinese consumers have a lot of money to spend • There is endless hunger for household basics
Chinese are focused on working hard and getting rich • Only 2% of Chinese held the view of “giving service to society” • Work hard and get rich dropped 15% points in a decade • Self satisfaction and expression • Importance of taste of life and quality of life • The emergence of the “me” generation – Reinforced by the “young emperor” stereotype
1