SEOUL
SEOUL
Process
VIsion and Misssion We are capital city of South Korea which is Seoul.
Target Market Target market is anybody who travel Seoul, who wants to know about Seoul.
Attributes Characteristics of Seoul is High Technology, Convenience, Fast, and Bright.
Key Services Our service is to introduce logo of Seoul, staionary, signage, and landmarks.
Key Competitors New York City in United States, Paris in France, and Tokyo in Japan.
Logo
Process
First Seoul logo desgin. Emphasised the city of seoul and used gradation of black and white to show fast.
Second process of logo. Used one of famous land mark N-tower. and subway on the bottom.
Did not change much from the previous one. Shorten the N-tower. Changed color pallete to blue which is South Korea’s color from the flag.
Decided to use color lime green because it relates with technology of Seoul.
Logo
SEOUL
Typeface
CANDARA BOLD ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz
Color palette C 20% M 0% Y 100% K 0%
Key words
FAST
CONVENIENT
Korean food delivery system is very fast. Korean always say “quickly� like a habbit. Delivery takes less than 20 minutes. When it takes more than 20 minutes, some places do dicscount. Most food deliver in Korea even Mc Donalds for one person.
Seoul has the most convenient transportation system. Subway has 9 lines and has 440 stations for total. Each statation takes two minutes. There are shopping malls inside the subway stations.
HIGH-TECH
BRIGHT
Every thing changes fast in Seoul because of high technology.
Seoul has the most beautiful night view.
Website
SEOUL
| Map Come and visit
Get to know us
Do Business
| Metro | Bus | Live in Seoul
Event
News Seoul Public Administration offered As a Regular ... Arisu: Safe Drinking Water Let’s take a stroll along the Hangang Riverside on...
Spring Flower Festival Even though the cold weather of winter lingers on, jealous of the coming spring...
C o p y r i g h t 2 0 1 2 S E O U L M E T R O P O L I TA N G O V E R N M E N T A l l R i g h t s R e s e r v e d .
Visit our website and find more information.
www. seoulkorea.com
STATIONARY
Landmarks
Landmarks
SIGNAGE
Signage
CITY HALL
GANGNAM STATION
Signage
SEOUL STATION
INSIDE SUBWAY
LANDMARKS
Landmarks
View from N-tower
N-tower
Landmarks
HAN OAK TOWN
KYUNG BOK PALACE
Landmarks
HAN RIVER
Landmarks
SAM JI GIL
LOTTE WORLD