legendairy
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introduction
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vision & mission Legendairy is a micro brand of HP Hood, one of the country’s largest branded dairy operators in the United States. We are dedicated to provide fresh, quality dairy products that taste great. Produced from local acrea organic dairy farms, our products are only available direct-tocustomer via dairy truck.
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products Legendairy provides milk, yogurt, and various kinds of cheese.
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target market Legendairy is targeted to people who look for the best quality, taste and superior freshness dairy products.
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logotype & color
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FedraSans
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Grotesque
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pantone ds 218-6 u pantone ds 243-4 u pantone ds 127-1 u pantone ds 9-4 u
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promotion
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milk delivery service in 1925 the history of milkman Milk deliveries frequently occur in the morning and it is not uncommon for milkmen to deliver products other than milk such as eggs, cream, cheese, butter, yogurt or soft drinks. Originally, milk needed to be delivered to houses daily since the lack of good refrigeration meant it would quickly spoil. The near-ubiquity of refrigerators in homes in the developed world, as well as improved packaging, has decreased the need for frequent milk delivery over the past half-century and made the trade shrink in many localities sometimes to just 3 days a week and disappear totally in others. Additionally, milk delivery incurs
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a small cost on the price of dairy products that is increasingly difficult to justify and leaves delivered milk in a position where it is vulnerable to theft. In the United States, houses of that era often had a “milk chute� built into an outside wall, a small cabinet with a door on the outside for the milkman to place the milk bottles, and a door on the inside for a resident to retrieve the bottles. Thus the milkman could deliver the milk without entering the home, and the resident could retrieve the milk without going outside.
have farm fresh dairy at home!
delivery service We bring you the highest quality products with the best possible service.
Just have your orders in by 1pm on Monday and you will have access to your milk, yogurt or cheese the following Friday.
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packaging
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legendairy
+ (212) 741 6455 75 9th Ave # 1, New York, NY 10011 www.legendairyhood.com
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