ABOUT FULLER BRUSH PURITY
Fuller Brush Purity’s philosophy is to create products that are tough on dirt and gentle on the environment. Our cleaning solutions are made of all natural ingredients and have subtle scents. The brushes are designed using only natural woods and fibers. Fuller Brush Purity strives on being an elegant brush company that keeps your home clean and healthy, since 1906.
PHILOSOPHY The Fuller Brush Purity’s philosophy is to create products that are tough on dirt and gentle on the environment. Fuller Brush Purity strives on being an elegant brush company that keeps your home clean and healthy, since 1906.
VALUE PROPOSITION
The brushes within the Fuller Brush Purity collection are high-end, elegant, and natural. The cleaning solution in made from natural ingredients that allow for a safe and healthy sparkling home. All products are made from natural materials and are 100% eco- friendly
PURITY PRODUCTS
Key products include selling high-end, custom brushes and natural cleaning solution. This brand focuses primarily on kitchen brushes and cleanses. Allnatural kitchen cleanses include four different solutions with four mild scents: Citrus, Mint, Vanilla, and Violet. The main brushes in the purity collection are the Dish Scrub Brush and the Vegetable Brush. Our company also provides a delivery service to all customers.
COMPETITORS
Key competitors include Mrs. Meyer’s Clean Day, Green Works, and Ecotools
CUSTOMERS
The brand’s target market includes customers searching for high-quality kitchen cleaning products that have refined taste.
ATTRIBUTES
Brush & Cleanse attributes: high -end, elegant, natural, pure, quality, refined, sophisticated, pristine, eco - friendly, handcrafted, elite, detailed, and efficient.
LOGO TYPEFACES
Helvetica Bold: 10 pt, 24 pt, 40 pt
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. TH
THE QUICK BROWN FOX
THE QUICK BR Ditot Italic: 10 pt, 24 pt, 40 pt
the quick brown fox jumps over the lazy dog. the quick brown fox jumps
the quick brown fox jumps ove
the quick brown fo The Fuller Brush Purity mark is designed to represent its high quality, all -natural kitchen brush and cleansing products. Helvetica Bold in all CAPS gives the sense of a clean modern approach to the brand. Ditot Italic in all lowercase provides a modest, elegant, and refined perspective to the brand. Together, these two typefaces combine to accurately describe the Purity brand and lifestyle.
COLORS & PATTERNS BLUE BREEZE
PLATINUM GRAY
HAZELNUT
BLACK WALNUT
OXFORD WHITE
MATERIAL PALETTE
ILLUSTRATION INSPIRATION
Illustration inspirations were drawn from a book on botany. The line work of images of fruits, vegetables, flowers, and seeds inspired the style of illustrations used in the Fuller Brush Purity brand. The source material as seen on the left not only provided beautiful line quality to draw from, but the subject matter of this source also holds true to the Purity brand. These illustrations emphasize the delicate, intricate, and natural characteristics that define the Fuller Brush Purity Brand.
PRODUCT ILLUSTEATIONS
ILLUSTEATION TAGS
Illustrations of the Fuller Brush Purity brand, as seen on the left were drawn for the purpose of using them in product packaging. Below is an image of all of the tags used in the brand that showcase these refined illustrations. The four white labels on each end are labels featured on the glass cleaning solutions. The brown and blue tags feature the two specialty brushes within the collection. The gray tags are included with the brand’s sponge. All seven tags work cohesively in representing their refined cleaning products.
PRODUCT PACKAGING
DISH SCRUB BRUSH
The Dish Scrub Brush is one of the best - selling items in the Fuller Brush Purity collection. It measures 9.5" long and is designed with a bamboo handle and Palmyra bristles. This all-natural brush comes packaged in a box with tissue paper padding that keeps the brushes in pristine condition.
VEGETABLE BRUSH The Vegetable Brush is the finest fullcircle brush there is on the market. This brush comes packaged in a box with tissue paper to protect its bamboo handle and Tampico bristles. The brush illustration wraps around the full color and thinly striped panels to make an interesting display on shelves. Like the brushes, even the packaging focuses on the details.
CELLULOSE SPONGE
The Cellulose Sponge of the Fuller Brush Purity collection is one of the most efficient all -natural sponges on the market today. This sponge is packaged with a delicately designed tag. The Cellulose Sponge pairs up flawlessly with our Kitchen Cleanse line.
KITCHEN CLEANSES The Fuller Brush Purity Kitchen Cleanses are composed of four different all-natural solutions. The solutions come in a variety of mild scents: Citrus, Mint, Vanilla, and Violet. All four are designed with refined labels featuring detailed illustrations on the bottles. The glass bottles are sealed with corks that are marked with the collection’s brand identity. The ingredients in the solutions are as eco-friendly as the bottles they come in.
BRAND PROMOTION
CONTEST ENTRY FORM
Fuller Brush Purity has partaken in a variety of promotional events. The feature event is a sweepstakes to win a Fuller Brush Purity Pack. This prize includes two cleaning solutions from the Kitchen Cleanses, a cellulose sponge, and a $50 gift card that can be used both online and in stores. To enter, participates fill out an entry form, pictured below. A drawing is held and twenty winners are select and awarded the Fuller Brush Purity Pack.
DELIVERING SERVICE
Fuller Brush Purity promises to provide refined all -natural kitchen brushes and cleanses. However, the act towards an eco-friendly company does not simply stop with the products. The Fuller Brush Company has always provided a doorto -door delivering service for customers, and the Purity collection is no exception. Below is the 2012 Ford Focus Electric. This particular car is no average delivery vehicle. The 2012 Ford Focus Electric is a spacious all - electric vehicle powered exclusively by a new lithium-ion battery system. Look out for our Fuller Brush Purity decal on this innovative, sustainable “ frosted glass” delivery car. Our motto is to keep your home clean and healthy, and we’re sticking to it!