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i ntroducti o n 6 - 9 t ypefaces & lo g o s 10-21 mi lk 2 2 - 3 1 i ce cre am 32- 3 3 goat cheese 40- 3 3 promoti on 44- 53 vehi cles 56 - 59
t n e t
we want you to be delighted with
Pure Delight
so we’ll keep this sweet and simple...
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pure delight’s Mission is to serve you and do it with a smile.
HELLO! Pure Delight is a sub-group of the Hood Dairy Farm that specializes in non-dairy products. The product line includes rice, goat, soy and almond milk, soy ice cream and goat cheese. Pure Delight aims to deliver the freshest goods to our costumer’s door via car or motorcycle. This book contains important information that explains what we’re all about to help keep Pure Delight looking its best.
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B e h
B
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hood’s Typefaces & Logos are worth chatting over a tall, glass of milk.
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THE DESIGN Pure Delight’s typefaces are very important to the look of the company. It is important that only the typefaces represented on this page be used on any Pure Delight product or promotional objects.
AaAa Ab Klavika
Nadianne
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHI J KLMNOP Q RSTUVW X Y Z
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456789!@#$%^&*()
abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*() 123456789!@#$%^&*()
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our brand of colors are bright & cheery & hard to miss. These set of colors can be used in a variety of ways and appear as product identifiers to such items as milk and ice cream.
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hood’s logos come in all different shapes and sizes. These set of colors can be used in a variety of ways and appear as product identifiers to such items as milk and ice cream.
Est. 1843
P ur e D e l i ght
HOOD DAIRY FREE PRODUCTS
- Goat Cheese -
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we love photos that brighten your day. We love photos and we love to use them any time we get the chance, it’s important to our “image”. Our photos are a mix of retro and costumer submitted. Black and white is our preferred colors of choice and we like to stay true to this rule.
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nothing compares to a cup of cold Milk with a cookie or two... or four.
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THE DESIGN In order to keep things consistant, the milk bottle label should only be used and placed directly upon the milk bottle. The porportions or angle should not be skewed in any shape or form and the color should follow accordingly to the milk product it is placed upon.
COLORS Pantone Black 5 Pantone 457 Pantone 305 Pantone 1788
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Images on the back side add a touch of pizzazz to a simple hANG tag. The Pure Delight Milk Bottles have tags specifically designed for interchangable images on the back. These images come from costumers that have uploaded photos on the Pure Delight website. They have been chosen with care and consideration so that each tag is unique.
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our dreamy & creamy Ice Cream is soy delicious that even cats love it too !
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THE DESIGN Just like our milk, consistency is important to our ice cream products as well. The soy milk ice cream label should be represented solely on the bottom of the ice cream container. The porportion or angle should not be skewed in any shape or form and the color should follow according to the ice cream product.
COLORS Pantone 199 Pantone 1612
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a-
y o S y o S -L
oco C f o ots
e t a l oco
Ch
k l i M Ic
am e Cre
azz D e l z - Raz
le -
y r r e wb
Stra
k l i M
am e r C Ice
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our ice cream containers are wr apped with images good enough to eat! Our Soy Milk Ice Cream is only made from the freshest milk and is consistently good every time. Either Razzle Dazzle Strawberry or Lots of Cocoa Chocolate, this soy ice cream is delicious every time your sweet tooth has a craving.
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we don’t mean to be cheesy but our
Goat Cheese
will surely make you grin.
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our goat cheese is the perfect size for a purely delightful, fresh & healthy treat. Pure Delight Goat Cheese is always made with the highest quality of milk. Never any artificial additives or hormones this goat cheese is 100% natural.
Pantone 515
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we want to build a Relationship with our costumres that is warm and cozy.
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THE WEBSITE Pure Delight’s costumer’s are very important in shaping the image of the company. The Pure Delight website acts as a resource for costumers to order products as well as a place to upload and share milk themed photos of their own. Costumers are also able to share nondairy recipes with one another on the blog forum.
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dairy-free recipes are easy as 1,2,3. Pure Delight aims to create a community that can share their experiences and knowledge with one another, especially when it comes to food! On the Pure Delight website costumers are able to share recipes with one another on the forum that make cooking or baking dairy free a pure delight.
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We like to send mail that is worth receiving. Each month Pure Delight sends out postcards with the photo of the month. The photos that have been chosen or appear on the postcards are uploaded and voted on by costumers on the Pure Delight website so anyone can take deliht in potentially seeing their photo on their mail.
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rain or shine or horse drawn wagon, We make Delivery easy by bringing products right to your door.
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the pure delight fiat and vespa deliver your goods in style. The pure delight Fiat and Vespa allows for fuel efficienct, fast and easy transport of pure delight goods from our farm to your door because we always want your products to be fresh.
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n a h T ou !
k Pure Delight 6 Kimball Lane Lynnfield, MA 01940 617-887-3000 PureDelight.com