Our objective is to be classic, natural, and friendly in all aspects of our company. We design, create, build, and work around and for our customers. We strive to refresh our customers with new events and delivery methods in the hopes that they will stay loyal and intereted in what we have to offer.
All sexes, sexualities, and genders of all ages are our audience of choice. Our look and designs are catering to audience between the ages of 20 and 35; homeoweners and barbers.
Our customers should care because we care and we prove it through our design, photography, products, delivery system and events.
Home brushes and liquid cleaners. We deliver our products to all homes and buisnesses in the Los Angeles area. We’ve also collaborated with Floyd’s 99 Barbershop for our annual hair donation competition
The Wooster Brush Company Justman Brush Company Gordon Brush
Affordable, Classic, Clean, Consistent, Fast, Friendly, Natural, Quality
THE FULLER BRUSH HOME COLLECTION The Fuller Brush Home Collection is a Los Angeles based brush company looking to gain the respect and loyalty of homeowners, barbers, hairstylists and students looking to recieve their Cosmetologists Degree. We provide great costumer service and products at an affordable value. Although we’ve been around since 1906 we are young at heart; hiring young desginers to keep ourselfs up to date with our target audience.
ILLUSTRATION & PATTERN
LOGO & TYPE
Referring backto our Logo & Type section we follow structure and form in our design. So naturalyl we like to think of our ornaments and lines as the illustrations that bond our type together. We place them as carefully as one would place a pillar to hold a roof from collapsing. Equivalent to our type our illustrations and patterns escort the eye fluidly from left to right and top to bottom of all our design work.
Our type includes: Parfumerie Script Decorative, Edition Regular, MadroneStd, and Bodoni Std. (In order of logo appearance) These Fonts were carefully chosen based on shape and form. With the intention of building a logo, we searched for structural typefaces. Inspired by 19th century playbill we created a unified structure, which leads the eye in a lively manner through our logo and other Fuller related advertisements.
COLOR To follow our all natural look and feel we’ve choosen a spectrum of earthly tones. Our primary colors:
The colors in our advertisements:
WE DELIVER All our delivery employees are between the ages of 20 and 30 and are usually seen driving 1960s-70s chevrolet, and mustangs with our cross brush logo painted on the side of the cars. With our young fresh drivers and classic old cars we keep our look consistent with our products and design.
PHOTOGRAPHY
PRODUCTS
Our photography is inspired by 1920s-1940s sephia and black and white film. Back then we saw the world the way those cameras saw them. Now we have a slightly skewed, beautiful perspective of the world we know so well today. We edit our photos in a modern attempt to capture our brand in admiration of what is now classic photography.
The Fuller Brush Home Collection provides household brushes, liquid cleaners and gift cards. Our brushes are handmade with wood and natural fibers. Our liquid cleaners are all natural, all purpose cleansing liquid made from white vinegar. We package our products in wood boxes with no chemical finish to perserve the natural look and feel of our products. Our boxes are hinged and engraved with our logo and can be recycled as a container for your everyday convenience.
THE FULLER BRUSH & FLOYD’S 99 BARBERSHOP Every December 8th we have our Annual collaborative event with Floyd’s 99 Barbershop. For the holidays we ask that everybody comes to Floyd’s 99 Barbershop in Melrose, California and donate as much hair as their willing to part with. If donating to chairty isn’t enoigh incentive to cut all you hair off, we’ve made it into a competition. Whoever donates the most hair between 9 am to 9 pm on December 8th will recieve a Fuller Brush $300 gift card. The gift card can be used for Fuller Brush products or haircuts at Floyd’s 99 Barbershop.
PRODUCT