OVER
THE
OVER
THE
H O O D DA I RY
OUR
Logo
Our name and logo use the classic imagery of the cow jumping over the moon to reference the love and care that we show our animals and our farms. We also use a nostalgic visual language throughout our brand to hark back to a time before the dominance of the industrial dairy, when farmers took personal care and responsibility for their animals.
OUR
colors typefaces OUR
GOTHAM B L ACK
UNIVERS ULTRA CONDENSED
Lobster
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brand VISION
TA R GE T MARKET
ATTRI BUTES
We aren't just a dairy-- we believe that we can change things through accepting responsibility for how we impact our environment. We work hard to manage how our dairy is made, and give the animals we love the extra care that they deserve. We aim to provide superior dairy products while improving the treatment of farm animals and the earth.
These products are aimed towards animal rights advocates, healthconscious consumers, and earth-conscious consumers
Animal-friendly
COM P E TI TO RS Horizon Dairy Organic Valley Dairy
Eco-Friendly Natural Fresh Healthy
FRESH
HEALTHY NATU RA L
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A HE ALT H IE R
LIFESTYLE
Hood Organic provides you with farm-fresh, nutrient-rich dairy. Plus, each time you purchase one of our products, you're also directly supporting the farmers who are making strides to better the health of the animals, the earth, and you!
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A TRUE
CON VENIE N CE It’s simple. Just setup a schedule for delivery and we’ll take care of the rest! If you’re in a pinch, we’ve got you covered there too-- use our website, mobile app, or simply give us a call for on-the-spot delivery.
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HAPPIER COWS Our animals are raised in healthy, stress-free environments, and are looked after by farmers who care about their wellbeing just as much as you do. Because their health is such a high priority for us, they are only fed organic feed and aren't given any of the antibiotics or growth hormones that they would receive at an industrial dairy.
THIS IS NO WAY TO
we come in
OUR COWS ARE
free
TO
graze
&
THEY’RE ONLY FED
organic
we care
BECAUSE
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Products
FOR OUR COWS