EDITORS NOTE WELCOME T
o another informative issue of THE ASSOCIATION NEWS, India's first-ever dedicated magazine covering news around Trade Associations, Federations and Chamber of Commerce business. With the festive season on doors, the good news is also flowing in from various parts of the globe. Exhibitions and Conferences in most countries are on with aligned SOP’s , so is the case with Travel, Events, and Hospitality businesses. No other option but to start learning and earning with the New Normal is the only mantra. For some businesses, it may be a compulsory diversification. And people are moving ahead in the same direction. Trade Associations are doing a great job to their level best in form of creating a voice for the welfare, raising the issues, running various campaigns.Innovative Techniques and ideas are on rise, given the situation. This is also a forced upgrade for many associations going digital. We could see lots of business entities, trade bodies who were hardly working on digital platforms, are now super active on social media platforms. Conventional ways of doing business is passe now. Technology is the New Normal. Earlier Associations adopt that, shall make the business process more easy and comfortable.
Sachin Manocha 2
