Mice Affairs May June 2020 by Mice Affairs Media Group India

MAY - JUNE 2020

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Contents 6-7 9 10 11-12

SEOUL CONVENTION BUREAU:

WE SEEK TO BOUNCE BACK STRONG IN PARTNERSHIP

COVID-19: MTPA REITERATES ITS SUPPORT AND SOLIDARITY WITH THE TOURISM PARTNERS" COVID 19 OUTBREAK AND IMPACT ON INDUSTRY MAURITIUS OVERCOMES COVID-19

NEW CORONA PACKAGE TO SUPPORT THE GERMAN EXHIBITION INDUSTRY NETWORK

UFI RELEASES UPDATED GLOBAL ASSESSMENT

MONACO’S TOURIST AND CONVENTION AUTHORITY

17-18 21

May - June 2020

SOTC TRAVEL REDEFINES INCENTIVE TRAVEL IN INDIA WITH THE LAUNCH OF MICE PLUS SME BUSINESS SURVIVAL TIPS AMID COVID OUTBREAK

25-26 HOSTELIERS SHOULD USE LOCAL

PARTNERSHIPS TO BOOST CASH FLOW NOW

28-29 HAPPY TALES FROM HAMBURG 41

THAILAND’S PARAGON OF VIRTUE EYES UFI OPERATIONS & SERVICES AWARD

VENUES LAUNCHES ‘A BREATH OF FRESH CARE RNI Title Code UPE NG/2018/75911

Disclaimer The opinions, beliefs and viewpoints expressed by the various authors and forum participants in this magazine do not necessarily reflect the opinions,beliefs and viewpoints of Mice Affairs Team Members. The publisher does not accept any responsibility for any errors of translation. Publisher disclaims liability for incidental or consequential damages and assumes no responsibility or liability for any loss or damage suffered by any person as a result of use of the information provided in the magazine. The publisher reserves the rights to accept or decline any editorial/advertising material. Acceptance of any material whether editorial or advertising does not imply any endorsements from our side. We welcome letters to editor. All rights reserved .

• Editorial Sachin Manocha Publisher & Editor • Associate Editorial Ms.Anjali Publisher & Editor • Marketing Team Mr.Raj Kumar • Web Support Mr.B Pandey • Published and Own By: Avighna Business Promotion Experts, LGF 51 Wave Silver Tower Sec 18, Noida INDIA, www.miceaffairs.com ; Periodicity Quarterly Mice Affairs is printed and published by sachin Manocha on behalf of Avighna Business Promotion Experts and printed at D 86 sector 10 Noida 201301 and published at Lgf 51 wave silver tower sec 18 Noida. Editor Sachin Manocha

Editorâ&#x20AC;&#x2122;s Letter Shows are getting postponed; some are even cancelled since WHO declared Covid 19 as pandemic disease. Travel Business across domains is largely hit; fingers are crossed for normal life and business back to usual. At Mice Affairs we have also postponed TRAVELOMANTHAN project for now and shall review for new dates in April. We all here pray for the speedy recovery in each country.

Last few months have been really disturbing for the industry worldwide, but the disturbing reason has been same for all #covid19. Started from China in Dec 2019, the disease is traveling to all major countries leaving no scope for businesses to be operational. Nations are concerned are about the safety first as there is no cure yet, hence pushing countries to a lockdown situation, the only remedy right now.

Mice Affairs Media also started #SHAREYOURKEYMESSAGECAMPAIGN, where video messages were invited from MICE Fraternity to support each other during these challenging times. Another step was to hold a E Panel Discussion among MICE players across domains to discuss and learn from each other the key measures being taken. In this issue as well , we have covered key messages from Industry Associations, Bureaus and Destinations along with some news and industry reactions. We really wish this phase to get over as soon as possible and business back to normal with Happy Faces greeting each other. As Nature has started the Reset Button, let's respect the same and time to change ourselves in next phase. Wish You Luck..Happy Readingâ&#x20AC;Ś

Sachin Manocha

Mice Affairs Magazine

SEOUL CONVENTION BUREAU: WE SEEK TO BOUNCE BACK STRONG IN PARTNERSHIP Seoul Convention Bureau (SCB) has rolled out new PLUS SEOUL program to encourage the boost of MICE industry in Seoul with further extra support programs in response to COVID-19. While Seoul Metropolitan government put together operative response plans that the enterprises and citizens of Seoul can take advantage of, the PLUS SEOUL 6

program of Seoul Convention Bureau focuses to aid the MICE industry of the city. On top of the purpose of â&#x20AC;&#x2DC;boosting business event experience with lasting memories and bonds,â&#x20AC;&#x2122; 2020 version has response and recovery plans in regards to the global outbreak of COVID-19. 2020 PLUS SEOUL program also

reflects what Seoul Convention Bureau values the most in implementing services for the MICE industry in Seoul, the sustainable development for the people and the community involved. For more MICE events to be supported, it lowered the minimumnumber of international participants required to apply for the program. The minimum Mice Affairs Magazine

number was brought down from 500 to 200 for all international conferences. And for the conferences be postponed but hosted within the year 2020 are to be offered 10% more of the pre-approved financial support. The minimum number was lowered from 50 to 20 for corporate meetings and incentive tours and one extra benefit is to be added on top of the benefits selected by the company. One of the biggest strengths of PLUS SEOUL program which received the most satisfaction from the participants is the customized programs to boost belongingness to their companies. These are still core part of the PLUS SEOUL program for corporate meetings and incentive tours with addition of newly introduced options, such as Seoul Customized Welcome Drinks, On-Spot Photo-booth, Food Trucks, AI Robot Rental and Event App Development services. To promote paperless conferences, PLUS SEOUL proposes the digital means to replace it such as customized apps during the event. Further extending the sustainability, donation is made to the local organization under the name of the event or host organization as a token of expressing appreciation for choosing to be eco-friendly. Welcoming the companions of MICE participants with 1-day tour programs or meal cards is also new program to reflect the needs and trends, as well as AI Robot Rental, Airport Concierge Desk, and Open Session for the Public. SCB carefully organized the program in seeking to bring more MICE events with revamped program in response to COVID-19 and possibly help the MICE industry in Seoul to recover sooner. SCB set up the Seoul MICE Support Center as an immediate response center in early February and started gathering examples of situations, matters

and concerns occurred due to the COVID-19 outbreak from both private sector SMEs and stakeholder associations. Practical consultations from the professionals in various fields such as in labor, accounting, taxation, administration and management and law, are offered to aid MICE industry of Seoul to better face the challenges in hands. Preparing the supplementary documents to apply for different government support programs is one of the common consultation topics upon introducing and explaining of such programs. The center also acts as the essential resource center for SMEs in MICE industry that hand sanitizers, facial masks and COVID-19 Guidance posters are available. When Seoul Convention Bureau values and reinforces the partnership, it takes the whole country into account. Through the Co-marketing program, Seoul is building the valuable partnership with other cities in Korea, even though the official MOU signing are on pause due to the outbreak. As long as the group has more than 20 International MICE participants, whether they attend a conference, a meeting, an incentive tour, or an exhibition, they are eligible to apply for this program upon having one-night stay in Seoul and travelling to different regions in Korea. The list was short to start with however, it gives much more choices for the MICE participants in 2020. Building the solid and firm partnership is building the foundation of the strengths to bounce back. MICE industry serves as a ground to provide opportunities for people to be connected, to find the belongingness and to further improve the world we live in. To amplify this core value of the industry, Seoul Convention Bureau is dedicating to stand strong in alliance, between public and private, environment and people and events and participants.

Mice Affairs Magazine

COVID-19: MTPA REITERATES HIS SUPPORT AND

SOLIDARITY WITH THE TOURISM PARTNERS" MESSAGE IS FROM MR ARVIND BUNDHUN, DIRETOR, MTPA.

Covid-19: MTPA reiterates his support and solidarity with the Tourism partners As Mauritius is going through its first day of national lock down, the Mauritius Tourism Promotion Authority (MTPA) wanted to reassure its partners in the Tourism sector of its total support in this period of crisis resulting from the Covid-19 pandemic. In his message, MTPA Director Arvind Bundhun recalls about the importance of the sector in the Mauritian economy and the role played by the stakeholders of the industry in its development. “Tourism is a provider of about 100 000 direct and indirect jobs, yielding around 64 billion Rupees and contributing to 10% of the Gross Domestic Product (GDP) of Mauritius”. He wanted to acknowledge “the operators who made courageous decisions and responded to the appeal of the country […] I want to thank the hotels that accepted to host people in quarantine as well as the operators who transported them; the air sector as a whole and Air Mauritius in particular which continues to ensure the operations so that our visitors can go back to their country”. will be back soon.

Arvind Bundhun also talked about the “solidarity that is prevailing among all the players of the industry” and the central government. He highlighted that the “minister of Finance has come with a series of support measures with the main objective to preserve jobs because the backbone of the Mauritius tourism sector is its human resources”. The Director of the MTPA is confident that the Mauritian destination will come out of this crisis stronger and announced that his team is already working with partners for “joint aggressive campaigns to increase the visibility of the destination, to remind that we are still a dream destination”. He ends his message with a word of support addressed to our regular visitors deprived from their favourite destination, hoping that they will be back soon.

Mice Affairs Magazine

COVID 19

OUTBREAK AND IMPACT ON INDUSTRY MICE AFFAIRS SPEAKS TO PHIL CHUNG - CEO, KINEXIN CONVENTION MANAGEMENT PVT LTD (IICC INDIA OPERATING COMPANY)

Covid 19 has impacted MICE Sector worldwide irrespective of the market size and geographical location. Every aligned sector is also facing the heat out of this outbreak. Mice Affairs speaks to industry leaders to collect their views and suggestions for others to follow. Mr. Phil Chung who is the CEO of Kinexin Convention Management expresses views on the same. Sachin from Mice Affairs joins the conversation

epidemic can happen any time. Each country needs to conduct relevant benchmarking on all possible pandemic preventive measures, In Korea, we've quickly started corona virus drive through test which takes only 10 minutes for every suspected individual to get tested at the drive through testing station without even getting off of his car. This kind of quick measure is now quickly diminishing the level of risk and now Korea's passing its knowhow to many other countries like USA, Japan, etc.

As everyone from the MICE, Travel, Exhibitions and Hospitality industry thinks "We thought we had prepared for any disaster hurricane, flood,fire, even terrorist attack. "But", "We never imagined the amount of damage Covid 19 could cause. Within days it put us out of business."

> Also, organizers are advised to plan pandemic and epidemic prevention related tradeshows and conferences soon, which will be a lasting item. It can be a wonderful B2C/education item, also.

MICE AFFAIRS to PHIL CHUNG :

P.C. :I saw many organizers postpone their shows, some organizers are just moving forward, it depends. But the industry should be recovered and robust again soon. M.A.: At the time of such outbreak, there are some promotions about

Covid 19 has taken over all business worldwide. Exhibition or MICE are impacted badly. What do you think about this unexpected challenge? P.C.: This kind of pandemic and

M.A: Is there any recovery plan or plan B for exhibition Business?

PHIL CHUNG CEO, KINEXIN CONVENTION MANAGEMENT PVT LTD

digital events. Whatâ&#x20AC;&#x2122;s your take on such services? Do they hold good for exhibition business? P.C." Digital events are now new solutions, they are already common way of working these days, they are relevant for video conference calls for small size conferences, but you cannot patiently focus heavily on digital events or trade shows for a long time with its limited solutions and uncomfortable presentations, you will end up going to see the products and hear details at the trade show venue in the end, so digital solutions are considered as a temporary methodology used on an adhoc basis, digital solutions are not an alternative but an additional factor that enriches the physical trade show and convention experiences as back-up supports.

M.A. :Share key message for the industry? P.C. :We should stay strong without losing much momentum for the industry, and need to work out a emergency solution like this. Mice Affairs Magazine

Mauritius

overcomes Covid-19 World-renowned tourist paradise, the Republic of Mauritius has not escaped the Covid-19 pandemic. However, whilst the World Health Organization {WHO) predicted more than 20,000 cases and 1,139 deaths in the group age of over 60 years, there will have been only 332 positive cases and only 10 deaths for the whole population, of which 11

only five directly related to the coronavirus. As of Sunday, May 17, no new cases have been recorded in Mauritius for 20 days. The reasons for this control of the pandemic are to be found in the responsiveness of the Mauritian authorities and the effectiveness of a primary health system well-seasoned in dealing with epidemics such as malaria or dengue. To put the records straight, Mauritius did not wait for the WHO to declare the coronavirus as a pandemic before implementing precautionary and control measures. â&#x20AC;˘ As of January 23, passengers inbound from China are quarantined. A measure extended Mice Affairs Magazine

to other Asian countries such as South Korea and Japan thereafter. February 2 will be the outright ban of these nationals. â&#x20AC;˘ On March 16, Prime Minister Pravind Jugnauth announces the closure of the borders of Mauritius to the countries of the European Union, the United Kingdom, and Switzerland from Wednesday, March 18 for a period of two weeks. â&#x20AC;˘ On March 19, after the announcement of the first three cases of the Covid-19, the Prime Minister declared a state of national containment from the next day for 14 days. The entire economy is shut down except for essential services and a few grocery stores and pharmacies. â&#x20AC;˘ Sanitary confinement will be tightened three days later and then extended for the first time until April 15, a second time on May 4 and finally a third time on June 1 with a gradual opening of certain sectors of the economy, from 15 May. The Prime Minister justified this extension so that the stabilization of the spread of the virus would not be annihilated by a second wave of the disease. Mauritius's success in controlling and stabilizing the coronavirus can, therefore, be explained by the importance attached to this pandemic by the Mauritian authorities. The closure of the borders first for the Asian countries affected by Covid-19 and then for the other countries and the quarantine of Mauritians and residents coming from abroad 12

demonstrates the will to prevent the coronavirus from reaching the coasts of Mauritius. We also note a desire for transparency and continuous communication with daily press conferences of the National Communication Committee of Covid-19 and regular interventions by the Prime Minister even when he was himself in self-isolation. An application, beSafeMoris, has also been launched for continuous information on the situation and the precautions to be taken. In practice, the experience of health services for diseases such as malaria has greatly helped in monitoring contact tracing of people found to be positive. In addition, the centralization and creation of isolation units for people in need of intensive care has helped to minimize the spread of the virus. A policy also helped by the creation of quarantine centres to accommodate all returnees. It should be noted that there is a good synergy between the government and the private sector, including hotel groups which have made no less than eight hotels available to the government for quarantine purposes. Finally, it should be added that Rodrigues Island, another part of the Mauritian Republic, located 600 km from Port-Louis, and also a popular tourist destination, recorded no case and that the sanitary confinement only lasted 14 days there. If no case has been detected for 20 days, vigilance has not been relaxed and tests for the Covid-19 continue for all those who worked during the confinement period, including medical personnel, police, and employees of grocery stores. To date, 87,177 tests of Covid-19 have been performed and 149 people are still in quarantine. Mice Affairs Magazine

Message From

SUDEEP SARCAR CEO, IEML

THIS TOO SHALL PASS .STAY STRONG. STAY AT HOME Dear friends we’re going through testings times and we have to defeat the monster that’s threatening our existance. As you might have read so much about how to prevent the spread of Coronavirus, i wouldn’t be reiterating that. All I want to say is that we have to stay very positive during a pandemic of this scale and keep up the energy levels of our terms sky too. We’re in the business of getting people to celebrate networking and commerce and we’ve all been hit hard. But I am sure we would bounce back much stronger

SUDEEP SARCAR CEO, IEML

Let’s use this lockdown as a strategic timeout to think how would come back,bigger and better. SUDEEP SARCAR CEO, IEML

Mice Affairs Magazine

New Corona package

to support the German exhibition industry network

Emergency relief from government supports the self-employed and small businesses

“Trade fairs are complex eco-systems, which only work if many

AUMA’s managing director Holtmeier: trade fairs will play a crucial role after the coronavirus crisis

fairs will become necessary in order to rebuild trust and strengthen

The German government has emergency relief programme the Corona-induced economic freelancers and small businesses. receive financial benefits directly.

agreed upon an that shall reduce consequences for They will be able to

AUMA Association of the German Trade Fair Industry welcomes this programme, which will assist numerous players ofthe trade fair industry: small organisers with one or two trade fairs annually, specialist service providers like those working in creative jobs, skilled crafts and trades or freelance contractors. Additionally, event and conference organisers or small catering companies will benefit, too.

Jörn Holtmeier, managing director of AUMA, explains: 14

partners of different sizes are cooperating. If, after the coronavirus crisis, the economy shall get started again, platforms like trade business relationships through personal contact. Therefore the trade fair industry will need all partners again – with their usual quality and creativeness. In order to maintain this network of partners the programme for small businesses arrives just in time.”

The expenses of trade fair exhibitors and visitors in Germany result in macroeconomic production effects of more than 28 billion Euro, according to a survey by the ifo-Institut on behalf of AUMA. A new evaluation by AUMA shows that numerous postponements and cancellations of trade fairs will cost the German economy approximately 5.5 billion Euro. 45,000 jobs could possibly be affected. Germany Tourism Tradefair Pragati Maidan Exhibition Experts Theassociation.news Sachin Manocha UFI - The Global Association of the Exhibition Industry Abu Dhabi Convention & Exhibition Bureau Dubai International Convention and Exhibition Centre Attachments area Mice Affairs Magazine

UFI releases updated global assessment of

the escalating economic impact that COVID-19 is having on trade shows and exhibitions At least €134 billion (USD 145 billion) of contracts not concluded as events do not take place as planned through Q2 2020 €81.6 billion (USD 88.2 billion) of total economic output will not be generated related to the exhibition industry by the end of Q2 UFI, The Global Association of the Exhibition Industry, has released updated global numbers that reflect the impact that trade show postponements and cancellations are having for both the exhibiting companies as well as for the trade show industry around the world. Based on UFI data, the orders that exhibiting companies will not secure will add up to €134.2 billion (USD 144.9 billion) globally, projecting to the end of the second quarter of 2020. This is an increase of almost 5 times the figure reported last week (€23 billion) which took into account cancellations only up to the end of the current quarter. “Right now, the marketplaces that industries rely on to trade are closed around the world. This is unprecedented. Mass closures of events in relation to COVID-19 have now also reached North and South America, meaning the entire global exhibitions and events industry is grinding to a halt”, says Kai Hattendorf, UFI Managing Director / CEO.

Related to the exhibition industry, €81.6 billion (USD 88.2 billion) of total economic output will not be generated by the end of Q2. Broken down into regions, the respective total economic impact that will not be generated is: 15

•

21.8 billion (USD 23.6 billion) and 378,000 FTE jobs for Asia/Pacific,

•

28.8 billion (USD 31.1 billion) and 257,000 FTE jobs for Europe,

•

29.2 billion (USD 31.6 billion) and 320,000 FTE jobs for North America.

The backbone of the exhibitions industry are many micro and small enterprises, and the lack of business is putting these at immediate risk of bankruptcy. As the industry’s global trade association, UFI is working with many national associations to help secure government and regional support for the companies that are badly affected. From Hong Kong to Denmark, there have been several examples already of economic relief for our industry. “We call on every government to secure the future of our sector through imminent subsidy and credit programmes. Their investments now will pay off extremely well. We will build and operate the marketplaces and meeting places for all the sectors and industries to meet and do business after the pandemic – our industry provides the fastest of all fast tracks to any economic recovery”, says Hattendorf.

No stranger to adaptation, exhibition venues around the world are meanwhile offering their support to the respective health sectors. “Many of our members are supporting the emergency response to the crisis in their respective cities, building temporary shelters and installing beds in case local hospitals are unable to cope with demand. It is always humbling to see how our industry comes together in difficult times”, says Hattendorf. Mice Affairs Magazine

MONACO’S TOURIST AND CONVENTION AUTHORITY wants to keep in touch, with a message to tourists around the world: “Take care of yourself, we miss you!”

ith more than 3 billion people around the world under lockdown, airlines grounded and many airports closed, global tourism has ground to a halt. The Principality of Monaco has been heavily affected. During this hiatus for the tourism industry, the Monaco Government’s Tourist & Convention Authority is keen to stay in touch with everyone who loves to travel, whether they are already familiar with the Principality or are planning to visit once the crisis is over. Today, the tourist board is rolling out a new communication campaign to let them know just how much they are missed in Monaco!

The Principality is missing everything their visitors bring, from those treasured moments of friendship and fun, to their opinions, their valued custom, their languages, and of course the ‘wow’ factor experienced by everyone who comes to Monaco. All of the things that together make the country so vibrant and alive. The Tourist & Convention Authority’s usual slogan, “FOR YOU”, a warm invitation to take advantage of all the incredible things the Principality has to offer,

has evolved into a simple declaration of affection. This is a difficult time, with so many of us under lockdown and lacking that most precious of things: social contact. So today, the message is “MISS YOU”, supported by friendly messages and pictures, to remind us of those precious times that we look forward to sharing again. They show touching snapshots of life, with happy people spending unforgettable moments together in Monaco. We hope they are back in our everyday lives again very soon. Each tactile image inspires a desire to relive those experiences, in these unique places…just as soon as possible. This campaign is targeted at both leisure and group business tourism, for professionals and private customers. It will be promoted by the Principality of Monaco’s ten representative offices in North and South America, Europe, Asia and Oceania, and will be carried on social networks, travel industry websites and in magazines. Mice Affairs Magazine

MICE Research Report

SOTC Travel redefines Incentive

Travel in India with the launch of MICE Plus The next level of MICE experience in the COVID Travel era As pioneers in the MICE Travel Segment, SOTC MICE has been at the forefront of innovation and development with introductions of new services, products, concepts and destinations. The impact on organisations in India is visible and planning for post COVID-19 takes prime importance. With an opportunity to rethink and reimagine offerings to customers, SOTC MICE has elevated the next level of MICE experience for the next generation with its latest innovation- MICE PLUS. Given that the MICE business is directly influenced by the business health of the corporates it operates, it becomes critical that an estimate on the business recovery and MICE plans of corporates is needed. In an interesting internal survey report across key corporates to understand their MICE plans: • 32% of the corporates stated that Aug - Sep will be the right time to restart discussions and operations on MICE while 55% felt it will be Oct - Dec. • 25% of the corporates look at foreign destinations • 39% of the corporates indicated that their MICE budgets would remain the same.

With sanitization and safety now a greater priority for corporates today, the offerings of 17

MICE Plus focus on an immersive customer experience to better serve the next generation of MICE Travellers. Top UPS’s of MICE Plus include: H&S Measures • Enhanced Health & Safety (H&S) protocols to ensure highest level of compliance to global standards • Entire delivery partners chosen on basis of adherence to SOTC H&S standards • Trained tour managers on hygiene requirements • Various contact points for immediate medical assistance and repatriation if needed • Adequate travel insurance to ensure peace of mind

Technology & Automation • Real time information of all travel related processes such as visa application and insurance • User friendly mobile app for passengers to get updates and contests • Technology tools to minimise human interface • Feedback & Networking platform

Mice Affairs Magazine

Virtual MICE: ‘Events As Usual’ using technology! • Virtual MICE – A new & unique way to conduct meeting & conferences. • Using world class event technologies, Virtual MICE will deliver a virtual event that aligns to company’s objectives Team of Experts

• Proficient tour managers with rich experience of destinations across the globe • Over 1000 Destination Specialist Certifications to help curate innovative products • Expert in-house event management team to cater to both real & virtual events • Expert F&B consultants catering to every culinary need

Best-In-Class F&B Capabilities • Serving creative and authentic Indian food on a global platform, adhering to the highest food safety & standards. • Usage of authentic Indian herbs & spices sourced from reputed Indian companies • Unique Indian F&B concepts and ethnic cuisines from across the globe

SD Nandakumar, President & Country Head , B2B & Foreign Exchange , SOTC Travel, said, “These unprecedented times have given us an opportunity to rethink and reimagine our offerings to our customers. The recent announcement on domestic civil aviation recommencing operations from May 25th, 2020 will aid in the revival of corporate MICE Travel. While the learnings from the survey help augment our post COVID-19 business plans, the new normal that is being established coupled with our innovative mindset has helped us create the next level of MICE experience – MICE Plus. SOTC Travel’s new-age MICE Plus presents the extra edge and niche skill to handle the needs of domestic and global clients of the MICE segment. MICE Plus has been curated with inputs from our esteemed corporate customers, global hotel chains, airlines, tourism bodies and also feedback received from our passengers. It also lays the framework for the industry to follow for the coming years. With safety, health and hygiene protocols a need of the hour, MICE Plus caters specifically to the current travel requirements. At SOTC Travel, we always ensure that we provide end to end valuable MICE experiences to our customers.”

• Region specific specialty menus curated by our celebrity chefs & culinary experts • Special care taken to customise dishes to ensure the guest’s medical, allergy or any religious requirements with regards to food preparation are met

Mice Affairs Magazine

Content Partners For New Dress Down For Inspiration (DDFI) Learning Festival Revealed IT&CMA and CTW Asia-Pacific is partnering ICCA, IMEX, PCMA, and SITE – four of the industry’s biggest associations and trendsetters for its brand new learning festival DDFI. Slated as the first knowledge segment of the 3-day doublebill event, the inaugural festival features four parallel themes close to the hearts of industry professionals, each helmed by one of its content partners. Themes will run concurrently over 3 hours - across different locations at official venue Bangkok Convention Centre on: 22 September 2020, Tuesday 0900 – 1200hrs

Meet Our Content Partners and Their Themes “Investment in professional advancement is crucial for future success. It is the key for organisationsto stay competitive, relevant and viable. Our most prized assets are people, and it is important for their operating environment to be balanced and secured. Ensuring their well-being contributes not only to productivity and quality, but creativity – the next currency in the business world.” Noor Ahmad Hamid, Regional Director (APAC) 19

INNOVATION & ENTERPRISE “PCMA drives social and economic transformation by focusing on the magic that happens when we gather for experiences. DDFI presents an optimal opportunity for us to engage our audience by improving their event growth and ROI, through provocative event programming on how enterprising innovations are reimagining their operating environment.” Karen Bolinger, Managing Director APAC WHAT TO EXPECTOpen to all delegates, DDFI featuresinteractive workshop-style sessions centred on a variety of curated case studies and inspiring stories by personalities and brands passionate about Community and Sustainability; Innovation and Enterprise; Professional Advancement and Well-Being; and Mentorship and Future Leaders. Organisers and content partners are also exploring added pre- and/or post-event excursions to local business featured in these sessions as part of a cultural immersion objective to tangibilise learning at DDFI. Attendees are invited to ditch the corporate wear and come dressed down in their smart casual attire for a thematic, interactive and unrestricted inspiring learning experience. Mice Affairs Magazine

MENTORSHIP & FUTURE LEADERS

COMMUNITY & SUSTAINABILITY

“Companies are constantly on the lookout for new talent. It is important for potential employers to learn how to establish their own unique brand. We are excited about delivering this education track as it resonates with our passion for inspiring the new generation of Future Leaders in shaping their careers in the events industry – through expert insights and connections from industry leaders at IT&CMA.”

“Community is our raison d'être. To connect, learn and shape the incentive travel industry together. We'll also be delivering insights on Sustainability – a key focus for SITE and global businesses – in areas of stakeholder relationships, business ethics, resource conservation and waste emission to ensure our net contribution mitigates negative impacts.”

Dale Hudson, Knowledge & Events Director

Pádraic Gilligan, Chief Marketing Officer

Mice Affairs Magazine

SME BUSINESS SURVIVAL TIPS AMID COVID OUTBREAK

INDUSTRY LEADERS FROM SME BUSINESS DOMAIN DISCUSS AND DELIBERATE ON ISSUES AND OPPORTUNITIES AHEAD As part of webinar series organized by Mice Affairs Media, a special session was organized for Travel and Hospitality Professionals to understand MSME and benefits for Travel Industry. Subject Matter Experts were invited for the session including Mr. Rajiv Chawla, Chairman IAMSME of India, Sardar Gurmeet Singh Kular and Sardar Manjinder Singh Sachdeva from FICO Punjab. For the audience professionals from MICE, Hospitality and Travel Business participated with their queries on same. Industry Leaders expressed their views on current situation and agreed to the fact that Business across verticals is getting affected at large. Started from the Travel and Hospitality and now after lockdown manufacturing industry is also facing the heat. The question now is of survival and sustaining the business. Mr. Chawla quoted “The times are challenging for each industry and the time calls for cutting down the cost. For service Industry paying salary and rentals are considered to be the major expense. Hence as an entrepreneur one may look at discussion with respective employees to compromise to some extent on salaries, depending upon the financial stability and same case with landlords to discuss on rentals. Moreover Travel Entrepreneurs may look at registering with MSME and get some benefits provided and get supported at some level.”

“As far as phase post Covid is concerned this can be seen as a total makeover with new trends and concepts coming in. For example for Hotel Airport Home Transfers where we were using Prepaid Cabs , may be after the situation there shall be demand for private car transfers with great sanitization facilities and safe drivers too. So private travel companies may see this as an opportunity. There can be other possible options as well which needs to be brainstormed and look out for opportunities” said Mr. Chawla. Mr. Kular focused on co operation between industry sectors as well as Government relief for the industries to act as a major catalyst in present times. “From an organization’s perspective we don’t foresee any events, travel planned in coming 3 months at least to any outside location. A lot will depend upon the timely recovery and post recovery on the hygiene standards. “Considering lockdown period a bad phase for the industry, we should not get demotivated but rather use the crisis period to sharpen our skills and get ready for tomorrow. Moreover time calls for upgradation and diversification of business as well. We have started working on ventilators for an example irrespective of the industry we belong to. So one should search for possible opportunities out of the situation” shared Sardar Manjinder S Sachdeva

The session was well appreciated by attendees and a new set of information was delivered to them. At Mice Affairs our objective is to align different industries so as to get different views from various industries. It adds to the knowledge base and interaction between different industry professionals creates a knowledge pool which is beneficial for each attendee” quoted Sachin Manocha, founder Mice Affairs Magazine

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Webinar series

BY MICE AFFAIRS MEDIA

AMID LOCKDOWN ON VARIOUS TOPICS AND ACROSS VERTICALS

Mice Affairs Magazine

LIFE POST COVID EXPECTED CHANGES

GENERAL PROCESS TO BE IMPLEMENTED IN DAILY ROUTINE 7.

More Vegetarian

Respect for Nature shall be well-understood. Nature Conservation Projects shall see a boom

VFR ( visit to family and relaves) shall be starting phase for travel and tourism immediately post covid

3. Hygiene Factor is going to come up in a big way. Importance is well known now. Adaptability shall start as soon as world is open

10.

Shopping for items apart from necessity shall take a back seat. Health and Hygiene products shall be given priority.

4. Namaste to take overHand Shake worldwide

11.

The above points are considering specific market. A lot depends on how easily we understand and adapt to changes. Sooner The Better.

12.

Stay Safe. Start Living wisely

Wearing Mask shall be part of daily routine while moving out for work. -consider this as essential as carrying a Mobile Phone.

2. Queues at every place with a minimum distance -Patience shall play a major Role. Get ready for it. Right now it's a trial period for same

5. Working Style in offices shall go for a complete makeover.Time to realise the importance of working hours

Article Courtesy

Sachin Manocha Editor MICE AFFAIRS Media Group

6. Social Distancing to be respected at all places

Mice Affairs Magazine

HOTELIERS

SHOULD USE LOCAL PARTNERSHIPS TO BOOST CASH FLOW NOW

With creative thinking and new partnerships, hoteliers can bring cash flow back to operations that may not go back to ‘normal’ after Covid-19 Hotels should make partnerships to make money: (l to r) Angus Wilson, Uber Eats; Eleanor Petronzio, SK Chase; James Lemon, The Growth Works; Callum Hale-Thomson, Unwrapped. Four business innovators in the hotel support sector told hoteliers there are creative and viable ways to generate cash flow now that could help hotels survive and then thrive, after Covid-19.

first to rebound.Countries, however, will only open borders slowly. Consumer behaviour will remain tentative.

There are clear opportunities in local partnerships, online e-gift vouchers, community food deliveries from hotel kitchens, and being nimble enough to capitalise on new business directions when the up turn comes.

Tourists will avoid going too far afield.Family tourists will look to stay safe.

The four business leaders told just over 100 hoteliers in the 15 April I Meet Hotel webinar, organised by Bidroom, that a mixture of creativity, long-term strategic thinking and short-term tactical revenue generation could see hotel operations emerge from the coronavirus era in good shape. Here was their analysis and advice for hoteliers:

Callum Hale-Thomson - VP Business Development at Unwrapped Even before C-19, guests wanted hotels to be “enablers of a complete destination experience”. That will be even more true in the near future. Domestic travel will be the 25

Accordingly,hoteliers should target “Staycationers” -- local people from relatively nearby who seek pampering and hospitality; “Escapists” who will want a quiet, safe rural retreat -- they will be unfamiliar with the destination and will need assistance; and “Opportunists” who want a hotel experience based on unique price reductions. Hale-Thomson said hotels could make incremental gains from commissions from local companies supplying, for example, taxi services, unique local food and beverage tips, local tours, luggage storage and gym access. Companies such as Unwrapped can help hotels identify and set up local partnerships that will create cash flow for hotels, he said. Mice Affairs Magazine

“

James Lemon Founder & CEO at The Growth Works Hospitality is, in essence, a creative industry, said Lemon. He observed that hoteliers often found new ideas hard to implement. They are also difficult to measure and scale up. He acknowledged it was unprecedented to see near100% falls in occupancy and revenue, withhotel teams not even in the hotel anymore. He said there was little sign of a rapid recovery. And when recovery does come there will likely be a shift in customer behaviour. Different market segments will respond differently. He said that starting again from a base of 0% revenue meant that hotels could make no assumptions. But in some ways it was an opportunity. Lemon said that hotel ‘war room’ teams should become agile and create scenario planning and carefully monitor market moves. Get ready to service your domestic market first, he said. For example, is your website geared to local browsers? Can they buy your hotel services with just a couple of clicks? At the same time, new partnerships to create revenue are usually lower cost, faster, and less risky than doing it yourself. He told hoteliers to get ready to create value-added packages that tie in with local attractions. Don’t necessarily drop rates. Instead, create hotel packages that protect the hotel’s top line room rate. But add in meals, or spa or high tea to make the package good value. Constantly review what works and what doesn’t. Adjust marketing strategy immediately. Eleanor Petronzio

- Head of Client Development at SK Chase

Petronzio helps hotels generate cash flow by helping them create and distribute electronic gift vouchers. There is a big appetite now for people, especially family members, to give each other

soothing, loving messages with a voucher for a hotel stay, spa or afternoon tea to “brighten up their day”. Vouchers can be valid for two years or more. They create almost instant cash flow for hotels. And up to 23% of vouchers are never cashed in. Over the last few weeks Petronzio has noticed a big spike in people buying hotel stay, spa and dining vouchers for themselves. People plan to give themselves and their families a reward when C-19 restrictions are lifted.

Angus Wilson, Brand Activation Manager at Uber Eats Wilson told hoteliers on the webinar that the takeaway food industry in the UK alone was worth £8.4bn (€9.6bn; US$10.5bn), up 18% in 2019. It was a trend he expected to emphatically continue in many countries during and after coronavirus. The partnership opportunity here, he said, was for hotels to utilise their kitchens to serve food to their local community. Companies like Uber Eats can help hotels set up, market and cook pre-set branded menus designed by Uber Eats. Or they can help them market and deliver the hotel’ s own food to the local community. It is

possible for hotels to go live with a new food menu within seven days, even with a modestly-sized kitchen. Webinar host, Caroline Dal’lin, Director of Business Development at Bidroom, said: “With a creative and flexible mindset, hoteliers can today work with a range of partners to help return hotel operations to profit. That profit may come in ways that seemed unlikely or unthinkable only a few weeks ago. It all comes down to our capacity to innovate, anticipate and adapt to change.” As a few countries are slowly coming out of lockdown, the next I Meet Hotel webinar on 22 April will address new trends and travel regulations that will affect hotels and the hospitality sector. Mice Affairs Magazine

PENANG CONVENTION & EXHIBITION BUREAU CEO ELECTED CHAIR OF ICCA ASIA PACIFIC CHAPTER 2020-2022 Penang, Malaysia: Penang Convention & Exhibition Bureau (PCEB) is honoured to share that our CEO Ashwin Gunasekeran has been elected as the new Chairman for the ICCA Asia Pacific Chapter Executive Committee (EXCO) for the term 2020 –2022. He takes over the outgoing Chairman, Jason Yeh (Founder and CEO of GIS Group).

The committee was elected through an electoral process that was carried out from 6– 31 March 2020. Joining Ashwin in the EXCO are Deputy Chairs – Keiko Nishimoto (Research Fellow, Kyoto University Graduate School of Management Japan) and Eric Abramson (International Project Director, Guangzhou Yuexiu InternationalCongress Centre China – P.R.) Before his time with PCEB, Ashwin has been involved with ICCA for many years. Heis also currently heading the ICCA Malaysia Committee. “I would like to sincerely thank you for honouring and electing me and my executive committee to lead the ICCA Asia Pacific Chapter Committee 2020 – 2022. We are certain that together with you, we will continue to grow stronger and champion the business events fraternity of Asia Pacific,” he said in his victory message. “The ICCA family is here for you, and we welcome your creative ideas on all possible related matters for the region,” he added. Noor Hamid, Regional Director Asia Pacific said, “As the Secretariat, I congratulate these candidates for volunteering to take the lead in championing the Chapter. I would also like to

ASHWIN GUNASEKERAN

place on record my grateful appreciation to the past EXCO, Jason Yeh, outgoing Chair and current ICCA’s first Vice President, Keiko Nishimoto and Anna Case, former Deputy Chairs who made meaningful impact and supported the growth of the Asia Pacific chapter. The new EXCO are here to continue that legacy and we look forward to working with the new leadership to serving the ICCA Asia Pacific community. ICCA Asia Pacific Chapter consists of 289 member organisations in 16 countriesand regions - Australia, China – P.R., Chinese Taipei, Hong Kong (China-P.R.), India, Indonesia, Japan, Macao (China-P.R.), Malaysia, New Zealand, Philippines, Republic of Korea, Singapore, Sri Lanka, Thailand and Vietnam. ICCA Asia Pacific Chapter represents the largestmembership in all the total of 11 Chapters. Penang currently has three ICCA members, namely PCEB, Setia SPICE Convention Centre and Hotel Equatorial Penang. Ashwin is the first Malaysian to hold position in the ICCA Asia Pacific Chapter Executive Committee. Mice Affairs Magazine

HAPPY TALES FROM HAMBURG

CITY LAUNCHES NEW FORUM FOR TOURISM INDUSTRY & OTHER BUSINESS SUPPORT INITIATIVES IN RESPONSE TO COVID-19

In these unprecedented times of crisis and change it’s important to share and draw strength from positive stories on how the industry has responded. Hamburg Convention Bureau has gathered together some of the best business-support initiatives launched in the city in response to the coronavirus crisis.

#WIRSTEHENZUSAMMEN – WE STAND TOGETHER Hamburg Tourism Board, the Ministry of Economic Affairs, Transport and Innovation of Hamburg, DEHOGA Hamburg, the Hamburg Chamber of Commerce and the Hamburg Tourismusverband have launched the forum #wirstehenzusammen. Translated as ‘we stand together’ the forum for Hamburg's tourism industry promotes exchange, support and solidarity. The forum gives tourism service providers a platform 28

on which they can exchange ideas, advice and experience and support each other through collaboration. Topics discussed include,among others, how to deal with reductions in working hours and drastic cuts in business.

BEIERSDORF SUPPLYING KEYWORKERS Nivea’s parent company Beiersdorf, based in the city, has produced 500 tons of disinfectant used to fight the coronavirus. Beiersdorf is working closely with clinics and hospitals, medical and nursing staff as well as Mice Affairs Magazine

police and fire departments to supply them with product.

ONE HAMBURG A new online TV channel has launched with the aim of bringing the city’s community together. One Hamburg livestreams panels, live podcasts, news, interviews and concerts in what, itis hoped, will become a long-term digital offering for the city.

#PAYNOWEATLATER This initiative founded by food entrepreneurs throughout in Hamburg allows people to buy vouchers for local restaurants which can be redeemed once outlets re-open. This gives local businesses an immediate boost, helping them to cover their fixed costs.

a delivery service can also apply for a free listing on the official portal of the city of Hamburg which is then promoted to residents. Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “The impact of coronavirus has been felt across the world, hitting businesses and communities hard. In these challenging times, it’s particularly important to highlight the important work being done to support those in need. We’re proud to share these new initiatives which show the ingenuity and sheer collaborative power of Hamburg’s business community.”

#HAMBURGBRINGTS Hamburg shop and restaurant owners offering 29

Mice Affairs Magazine

MICE AFFAIRS MEDIA

MICE AFFAIRS MEDIA ORGANIZES DESTRESS HOUR FOR TRAVEL FRATERNITY AMID COVID OUTBREAK AND LOCKDOWN ABHINAV K CHATURVEDI NANHE FROM HUM LOG SERIES

RAJEEV NIGAM & RAJAN SRIVASTAV

THE GREAT INDIAN LAUGHTER CHALLENGE FAME STAND UP COMEDIANS â&#x20AC;¢

COME TOGETHER TO SUPPORT THE CAUSE AND SHOW SOLIDARITY FOR

TRAVEL & EVENT BUSINESS

RAJEEV NIGAM THE GREAT INDIAN LAUGHTER CHALLENGE FAME STAND UP COMEDIAN

NANHE ABHINAV K CHATURVEDI NANHE FROM HUM LOG Series

RAJAN SRIVASTAV THE GREAT INDIAN LAUGHTER CHALLENGE FAME STAND UP COMEDIAN

he session was organized online and the first ever in the industry by Mice Affairs Media in the interest of Travel Industry mates. The idea was well appreciated by Industry leaders across verticals of business. All the actors including Abhinav K Chaturvedi, popularly known as Nanhe from Hum Log Series, Rajeev Nigam and Rajan Srivastav interacted with most of the audience through their humor quotient across fields and tried to bring on some smiles on the faces of all participants. Apart from the jokes, some serious messages were also shared by Navya Chaturvedi and Manyata Srivastav too.

Mice Affairs Magazine

ajeev Nigam also shared

“

We are all together in these tough times and we shall sail through tough times together. So today’s event is to show our support to the industry”

ajan Srivastav entertained all participants with light jokes on lockdown with inbuilt messages for others to follow.

“

We can understand the stress and painful time industry in going through but we are sure happy times shall be back soon” commented Rajan Srivastav

bhibav K Chaturvedi NANHE shared his experiences of the past as well as latest trends in present times. He expressed his deep concern over the industry losses and focused on lockdown to be taken seriously.

“

It’s a nice platform for all of us to meet new faces, interact with audience and share some light moments. We shall look forward to more such interactions in near future, till than Stay Home and Stay Safe”

shared Mr. Chaturvedi

Entire Industry mates appreciated the effort of Mice Affairs Media and appreciated the nice gesture of all the Special Guests who made this live session really interesting and act as stress buster for them. Mice Affairs Magazine

THAI GOVERNMENT AND TCEB ANNOUNCE MEASURES TO SUPPORT THE

GLOBAL EXHIBITION INDUSTRY The Royal Government of Thailand and Thailand Convention & Exhibition Bureau (TCEB) have introduced a comprehensive package of solutions for exhibition organisers and stakeholders affected by the impact of Covid-19. More than USD 3.03 billion has been approved to help companies in Thailand combat the temporary suspension of business brought about by Covid-19. Drafted by the Ministry of Finance along the principles ‘Timely, Targeted and Temporary as Necessary’, the measures bring particular benefit to small and mediumsized enterprises. As forums for trade and industrial development, exhibitions will play a key role in the economic recovery that follows the Covid-19 pandemic.

KEEPING BUSINESS MOVING Our Government’s monetary measures aim to entice business by providing access to loans and low-interest credit, with fiscal measures centring around tax deduction for businesses and the individuals they employ. By enabling businesses in Thailand to invest their time and effort in core business growth, extending the tax filing deadline, or exempting them from income duty, we can free up their resources on matters that propel our industry down the road to recovery.

Complementing this is TCEB’s own support package “Thailand Extra Exhibition Plus” to provide support exhibition stakeholders in all dimensions to sustain core trade shows in Thailand. Whether it’s waiving someof the criteria required for previous initiatives, or 32

providing fixed financial support based on show size for domestic and international marketing and promotion, or simply increasing the pavilion size (sqm) supported eligible for financial support under the Exhibit in Market campaign, we at TCEB hope to get the industry in Thailand moving again. It is all part of a comprehensive set of measures to accompany the USD 1 million set aside for our exhibition immediate term relief and plan USD 14 million for first phase of industry recovery plan. Commenting on these measures, Ms. Nichapa Yoswee, SVP Business at TCEB, said:

“

Our thoughts continue to be with those who are going through very tough times. TCEB has spoken with exhibition industry stakeholders and agreed to join hand-in-hand, stepping forward for the next chapter of the Thai Exhibition industry, invigorating our readiness in preparation to ensure Thailand presents you with an optimal platform for your exhibitions when the markets return and keeping the world connected”

This kind of forward-thinking support, combined with support from our Government, is why TCEB remains your partner throughout this period of unprecedented difficulty as co-creator, partner, collaborator and thought-leader. Mice Affairs Magazine

MORE THAN 100

EXHIBITION ORGANISERS IN INDIA COME TOGETHER TO FORM EXHIBITION ORGANISERS COUNCIL

SACHIN MANOCHA FOUNDING MEMBER

More than one hundred Exhibition Organisers have come together to form ‘Exhibition Organisers Council’ to step up with solutions to support the Exhibition Organizing sector. Organisers from varied backgrounds such as Industry Associations, Business Chambers, Trade Bodies, Trusts, Large Exhibition Organisers, Small and Medium Scale Organisers, and MSME organisers have got together to form this unique and ‘Organiser Centric’ Council. The council will establish working partnershipswith Governments, Federations, EPC’s, Other chambers to address common and critical issues to ensure a thriving exhibition Organsing sector in India. The council will also work closely with venues & services to extend solutions and support to Exhibition Organisers. The Founding members will meet over a ‘Web Conference’ on 24thApril to further the cause of the initiative.

The COVID-19 outbreak is posing unprecedented challenges for the Exhibition sector and thus a dedicated platform for organisers in India became even more pertinent. Following are the objectives pursued by the Council on its incorporation. To bring together all the exhibition organizers and managers, whether private or public organization, associations, councils, government agencies in India, on a common platform in order to find working solution for the development of the exhibition organizing industry and to form a collective forum for discussion and negotiation with governments, venues, vendors and contractors, provide one-stop source of information pertaining to exhibition industry, represent the exhibition organisers in all matters, nationally and internationally in relation to Government, media and the public, represent to Government to provide a level playing field by making available all government schemes and providing equal opportunity for organising/ managing government events to all organisers, to share best practices amongst the members, promote the exhibition industry as an effective marketing tool nationally and internationally, organise training programmes, activities, workshops, seminars for the benefit of its members and industry at large, carry out surveys and studies for providing statistics and information to the members and industry, formulate and implement standards, practices, code of ethics and audit guidelines for the overall development and credibility of the trade shows, protect and promote the common interest of its members and do all other things as may be considered by the Council to be incidental or conducive for the benefit of its members and industry at large. THE FIRST STEERING COMMITTEE MAY HAVE 9-12 MEMBERS OF WHICH 8 MEMBERS COMMITTEE FOLLOWS

Balvinder Singh - FICCI Seema Srivastava - India ITME Kailash Muraka - IPAMA Manish Gandhi - ABEC Rajan Sharma - Interads M Q Syed - EXHICON Sukhjinder Singh - Infinity Expo Rajesh Bhagat - Worldex Mice Affairs Magazine

Mice Affairs Magazine

TEL AVIV-YAFO MUNICIPALITY RELEASES A COVID-19 RESPONSE REPORT INTENDED TO HELP OTHER CITIES ACROSS THE GLOBE DEAL WITH SIMILAR CHALLENGES

Since the beginning of the pandemic, the Tel Aviv Yafo-Municipality, like many other municipalities around the world, was faced daily with new and unusual challenges such as a major reduction in the number of municipal workers, a disruption in the educational system, a significant increase in the number of residents requiring social services and more. The detailed report below describes the specific steps taken by the Tel Aviv-Yafo Municipality since the crisis erupted in order to address this unprecedented situation. The report has been sent to all the local authorities in Israel, to our partner cities worldwide, to other cities that requested our assistance, to international networks andorganizations, as well as to embassies in Israel and to the Israeli embassies abroad. Sharing these strategies and programs will hopefully help governmental officials, mayorsand decision makers cope with similar challenges.

The report is divided into two main sections: The first section, “The Municipality’s Emergency and Management Structure”, offers insight into the Municipality’s emergency management structure during routine and emergency times, and more specifically during the coronavirus crisis. The second section, “Initiatives and Projects”, focuses on the technological, innovative and digital platforms that

are used routinely by the Municipality in the service of the city residents, and have now been adapted to deal with the crisis in the most effective way by remaining in direct and continuous contact with the city residents. As in this critical period it is important to share knowledge with municipal leaders worldwide, this report will be updated from time to time, as needed. Ron Huldai, Mayor of Tel Aviv-Yafo: “Since the outbreak of the coronavirus in Tel Aviv-Yafo, we have adapted all municipal activity to the rapidly changing reality. Realizing the importance of sharing best practices now more than ever before, I am pleased to share Tel Aviv-Yafo Municipality's response to the COVID-19 pandemic with cities around the world, featuring some strategies and programs undertaken in our city.”

Mice Affairs Magazine

STANDING STRONG TOGETHER WITH ALLIANCE When the global society started to acknowledge the crisis that had begun with the outbreak of COVID-19, the sectors in Seoul MICE industry welcomed an incentive tour group of 4600 participants from Indonesia. Seoul Convention Bureau promptly arranged equipment which small private sector business might not have prepared at that moment with recommended guidelines for the potential emergency. Priority objective was to support the local DMC and bring assurance to the staff and the participants. Local DMC provided additional protective materials and advised the staff to promote public health routines enthusiastically. Most importantly, the participants had the time of the life in the city they waited to come and visit.

The Seoul Convention Bureau is constantly organizing the ways to continue the firm partnership in Seoul’s MICE industry. It’s inevitable now that the industry is no exception from facing the struggles in many angles for the coming months. The Social Distancing seems as the contrary of what MICE industry has been. However, people did not stop gathering. Now they do more interactions in the digital society. The Seoul’s cooperative work has also been moved to online as a form of a campaign for the period of April 9th to May 22nd. The Seoul

MICE Alliance and their followers will be invited to pump up the great spirit under the slogan of #Stand_Strong_Together. Online educational sessions are also prepared for MICE professionals to upgrade their knowledge and competence. Upon the registration, one hundred hours of various courses related to the professions directly or indirectly are available for each applicant. Meanwhile, Seoul Convention Bureau provides the direct financial support for the private sector of MICE business in Seoul. Total of 2.5 billion KRW is going to be used exclusively for the tourism and MICE industry in Seoul. This fund is for the MICE industry to prepare themselves for the time when the travel advisories or restrictions were to be lifted. The whole globe is devastated to bring their world back to the time before the outbreak invaded daily lives of global citizens. Going back might not be an option anymore however, moving forward together will be one. Seoul has its MICE alliance on board to overcome the challenges and present a renowned MICE industry of Seoul to the participants again. Mice Affairs Magazine

AZERBAIJAN TOURISM BOARD LAUNCHES INNOVATIVE HEALTH AND SAFETY CAMPAIGN TO FURTHER STRENGTHEN TOURISM INDUSTRY Baku, Azerbaijan: The Azerbaijan Tourism Board (ATB), together with the State Tourism Agency (STA) of the Republic of Azerbaijan and in cooperation with Food Safety Agency of the Republic of Azerbaijan (AQTA), has announced the launch of an innovative program called SAHMAN (Sanitation and Hygiene Methods and Norms). “SAHMAN,” meaning “immaculateness” in Azerbaijani, is a nationwide campaign set to transform Azerbaijan’s existing health, safety and hygiene standards. Supported by the UNWTO, it also reaffirms the country’s commitment towards providing a world-class tourism and business events destination for its citizens and future visitors alike in the post-pandemic world. ATB is finalising talks with international firm PwC to audit and certify these standards.

As part of the countrywide measures to contain the spread of COVID-19, SAHMAN is founded upon safety, transparency, social responsibility and inclusivity. The programme will adopt a holistic approach to fuel innovation across the tourism and business events industry, ensuring the involvement of all relevant public and private partners, and the safety of those working in the sector. Florian Sengstschmid, CEO of Azerbaijan Tourism Board commented, “The current global pandemic has brought to light the need to reassess and enhance our standards across the industry. The SAHMAN programme calls upon all stakeholders in Azerbaijan to adopt even better practices in their businesses in the interest of safeguarding public health and supporting the regrowth of the industry. With this long-term shift in behaviour, we aim to ensure that these higher standards will be upheld beyond the current crisis.” To launch the campaign, ATB and STA have partnered with the Azerbaijan Hotel Association (AHA), Food Safety Agency of the Republic of Azerbaijan (AQTA), regional municipalities and DMOs, with plans to also invite other government sectors to commit to maintaining top-quality standards across the country. The programme will focus on accommodation, F&B and

touristic transportation providers – three key aspects of the tourism value chain.

Stakeholders will be expected to commit to sector-specific checklists introducing initiatives such as mandatory precautionary measures, safe distancing, disinfection, quarantine areas, cleaning methodology, and more. Participants will be supported and incentivised through three primary support programmes – Training, Amenities and Promotion – all of which will be financed by the STA. Implementation will be carried out in four phases, by: enrolling on the programme through participating in online and onsite trainings and certification; labelling; and validation. PwC will lead the audit and certification process. Commenting on this campaign, Movlan Pashayev, Country Managing Partner of PwC Azerbaijan said, “This crisis has presented unprecedented challenges for the world, yet it is also a good opportunity to accelerate the transformation of many industries. PwC is looking forward to playing a pivotal role in assisting ATB to roll out this new campaign and contributing to the revival of the entire sector in Azerbaijan.” The programme guidelines will continue to evolve, based on recommendations and regulations set by the World Health Organisation (WHO), whose agenda includes adapting best-in-class practices across global industry players. These guidelines will be communicated to participating partners by ATB in a number of ways, including educational materials, trained ambassadors, online platforms (e.g. webinars), a dedicated website and social media. “ATB is working to provide innovative solutions to support the industry through this challenging time. It is our endeavour to bolster public confidence in local Azerbaijani businesses, with a view to reviving the economy as we prepare to launch our domestic tourism campaign, hopefully by this summer. When the world is ready to travel again, we will be ready and waiting,” added Florian. Mice Affairs Magazine

SUPPORTING INDIA’S FIGHT AGAINST COVID-19 NOOR MAHAL KARNAL OFFERS ROYAL ACCOMMODATION TO FRONTLINE CORONA WARRIORS Mr. Roop Pratap Choudhary Managing Director of Noor Mahal

In order to bolster the community, the hotel is also providing free meals to the migrant workers and needy people in Karnal in this tough time. The hotel has successfully distributed more than 70,000 meals in the last one month and remains committed to providing more than 1500 meals per day going forward. The management at Noor Mahal Karnal would keep on supporting the country in the time of need in the best possible manner.

Managing Director of Noor Mahal, Mr. Roop Pratap Choudhary said,

Noor Mahal, Karnal, One of the finest and leading palatial hotels in the country, has taken a slew of initiatives to showcase its hospitality to the community in the unprecedent time of pandemic COVID 19. Understanding the pulse of the world beats as one to overcome COVID -19 and its devastating impact around the globe, Noor Mahal, Karnal has become the new shelter for frontline corona warriors who are risking their lives to keep Indians safe. Noor Mahal is providing respite to healthcare workers, police personnel and supermarket employees who need to stay close to work or are concerned about going home to their loved ones.

“We are strictly following government advisories and guidelines on hygiene and cleanliness. We are conducting awareness sessions on COVID-19 for the entire staff and organizing regular training sessions for our housekeeping staff to follow high standard hygiene protocols. Our staff is taking the utmost care of hand hygiene as it is key to help combat the spread of virus. We are frequently sanitising every nook and corner of the hotel. We are maintaining ample supply of cleaning products and disinfectants which are effective against viruses. Our housekeeping staff is well trained to pay special attention to Guest rooms hygiene post guest departure and before the arrival of the next guest. The staff is frequently disinfecting all the key hand touchpoints in guest rooms, public spaces and office staff areas so as to ensure safe stay of our frontline Covid-19 warriors.”

The administration team of Hotel has reached out to various government bodies to provide shelter or quarantine facilities to serve the frontline Covid-19 warriors by offering free stays, meals, and laundry along with providing safe pick up drop services to their workplaces. Mice Affairs Magazine

Tel Aviv

POSTPONES Pride Parade 2020

PRIDE MONTH (June) To Be Filled with Virtual Pride Events Tel Aviv Pride Month takes place every year in June, with a surge of gay-friendly events taking place across the city. The Tel Aviv Pride Parade has become the largest one among all in the Middle East. In light of the Corona pandemic, the four largest pride parades in Israel- Haifa, Jerusalem, Be’er Sheva and Tel Aviv-Yafo jointly decided to postpone their prospective events, hoping they will be able to take place later in the summer of 2020. Pride month, June 2020, will still be celebrated through virtual events. Tel Aviv’s Pride Parade is widely recognized as one of the world’s leading LGBTQ events, attracting thousands of visitors from around the globe. Last year's parade attracted over 250,000 people from around the world and Tel Aviv was voted by Logo TV as The Best International City for Pride, and by the Independent as one of the Best Holiday Destinations for LGBT Travellers. 40

Mice Affairs Magazine

Thailand’s Paragon of virtue eyes

UFI Operations & Services award The esteemed Bangkok venue is in the running for the 2020 UFI Operations & ServicesAward, which rewards industry cooperation that enhances the customer experience. Central to Paragon’s selection is its ‘Care of the Bear’ initiative, an environmentalist project carried out in cooperative with the Thai stock exchange.

Mr. Talun Theng, Managing Director of the Royal Paragon Hall, said, Our mission is to represent an organization & responsibility to this planet which is currently experiencing a global warming crisis. In this way, the Royal Paragon Hall has pioneered this eco-friendly mission and become the first Carbon Neutral Venue in Thailand.” The initiative encourages exhibition industry professionals to organise eco-friendly events, and in particular to reduce their greenhouse gas emissions; the cause of global warming. By demonstrating best practice relating to emissions in line with the Goal 13 of the United Nations, Royal Paragon Hall

has helped 90 per cent of event organizers move towards highly sustainable events. Calculating and reporting on the level of greenhouse gas emissions, for example, led to a reduction of approximately 64,000kg of carbon dioxide from 90 per cent of trade shows held at the venue from August to December 2019, equivalent to growing more than 7,100 large trees. Ms. Nichapa Yoswee, Senior Vice President of Business at TCEB, said:“TCEB recognize the importance of the potential of Thai exhibition stakeholders especially in global standard on the operations and services of the venue in Thailand. TCEB supports Royal Paragon Hall, andsee the venue make the final of this year’s UFI Operations & Services Award recognize only the venue’s commitment to environmentally sound development, but the exhibitionindustry’s efforts as a whole.”

Royal Paragon Hall will next participate in a final presentation stage to the UFI Operations & Services Committee in this coming September. Mice Affairs Magazine

Time Calls for Refinement of Skill Set- BREAK TO UPGRADE Ankush Nijhawan , Co-Founder TBO Group addresses Tourism Industry Students during an exclusive Webinar organized by Mice Affairs Media Group Mice Affairs Media organized a webinar on 25 April inviting Institutional Gurus from Kurukshetra University, Amity University and HNB Garhwal University. From The industry side Mr. Ankush Nijhawan was invited to interact with students planning a career in industry. Students from more than 20 institutions attended the webinar to understand the current situation and professional tips for students amid challenging times.

Ankush Nijhawan, Managing Director, Nijhawan Group and Co Founder TBO Group, presented the

key facts on Tourism in front of students with respect to contribution to National GDP and job creation potential. Mr. Nijhawan agreed to the fact that the current situation is par imagination and no one had ever imagined such times, where Travel is on standstill. But every Night comes with a day afterwards so it’s time to focus and plan for the future which shall be brighter than ever and sunny days are back very soon for all of us in the Travel Business Domain. From an employer point of view, he also shared the key expectations one looks for in a candidate, while hiring a fresher. “A New entrant shall be clear with his thoughts on future goals and sincerity towards the organization, which in present times seems to be missing. Not an expert but well versed with technology in daily use, be it social media or any other platforms is a must desired trait. Post this situation travel behavior is expected to be changed and to cater to client requirements upgraded skill set shall be looked out by all employers for any hiring in future. So advice is to utilize the time and get these skills added to your profile.” Commented Ankush

The webinar was well appreciated being one of its own kind and focusing more on the future entrepreneurs and workforce for tourism industry. “Students shall consider this as another semester added to their educational studies and this shall be more practical in nature with self learning mode” shared Sachin Manocha, Group Editor Mice Affairs Media Group.

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European window slowly reopens for opportunity By Paul Colston, Managing Editor, Conference & Meetings World and Exhibition World magazines, London.

I write these lines from my new office home of the past seven weeks – a corner of my living room – with the UK still in lockdown and posting the highest number of deaths in Europe from Covid-19. However, from my seat by the window, spring is in full bloom in my London garden and I think there are also some green shoots to cherish in our European MICE industry. This week has seen a relaxation of regulations in Germany and Spain,with more people venturing out cautiously and some categories of business reopening. Although the German Messes seem likely to be closed until August at the earliest, there is good evidence of tradeshow organisers moving slots in Quarters 3 & 4 ahead of cancelling outright. We may even be facing a situation of up to 140% demand on space across Europe on those quarters, according to the exhibition organiser community. That would provide a very different challenge to handle and one that is likely to test our human resources and planning and logistical skills to the atmost. In Spain we also see positive signs, with Madrid’s largest convention venue, IFEMA, discharging its last Covid-19 patient from the field hospital on 2 May. The venue had been turned into a hospital in double-quick time at the end of March. That situation is echoed in London where we expect ExCeL London’s emergency Nightingale

Hospital also to be mothballed, with patient numbers under 50 in a convention and exhibition facility that was equipped to handle 4,000 beds. (Incidentally, 200 event contractor staff and other professionals used their skills alongside the UK’s army to build the new facility at the 100,000sqm venue – a factor often overlooked in mainstream media reporting.) Of course our doctors and nurses are all heroes in this situation, but let’s not forget the event professionals working hard alongside them. (For those interested in case studies on how European venues turned themselves into temporary Covid-19 hospitals, I would recommend visiting the UFI Connects series at www.ufi.org) So, as our major European venues start to come back on stream, the next task is how to get them safe for events, give confidence to organisers and potential delegates, and to show government and authorities that our meeting planners and organisers can run events hygienically and safely. Paris-based global association of the exhibition industry, UFI, on the tradefair side, (5 May) launched a new framework strategy to show exactly how that can be done and highlighted that conferences and exhibitions should be treated very differently from ‘mass gatherings’ such as outdoor concerts or sporting events, currently likely to be near the bottom of many governments’ lists of priorities for reopening. We must stress that MICE professionals are in the business or ‘organised business events’ which drive our economies and spread education and innovation and not ‘mass gatherings’. By coming out with our own regulatory frameworks and guidelines, we can get ahead of the curve with governments that are sorely pressed on all sides and likely not to prioritise our sector among other competing demands. One European venue taking the initiative is Brussels Mice Affairs Magazine

more 1-1 meetings and designating routes around the venue, rather than allowing freeflow. And, while most of us in Europe have been improving our webinar skills thanks to the lies of Zoom, Teams and other online meeting platforms, there are clear limitations with technology for an industry based on face to face communication. Sure, our webinar experiences will stand us in good stead and move us forward to produce more and better hybrid events, the virtual world also nicely brings into focus all that we value about live events. Expo, in Belgium, which has fitted out a UV-C technology air purification system designed to disinfect halls and meeting rooms to the standard of hospitals. While there is some scientific controversary over its efficacy, it is a good example of our pro-active industry seeking solutions and putting in investment to back them. Those interested in this case study can also tune in to the UFI Connects session on 11 May to hear the venue’s CEO explain the move. Other ideas that have surfaced in Europe, and no doubt elsewhere,included the supermarket or ‘IKEA’ approach to running events in the new normal. That could mean allowing controlled numbers of visitors into venues and spacing delegates and visitors out and scheduling

In the UK, we expect a staged plan to be announced next week by government on how society can emerge from the lockdown. Where there is a plan, there is a way, and there is hope. It is likely to be a few months before our conventions and tradefairs of scale return in the form that many of us recognise, but now is the time for much marketing work, improving our professional skills and knowledge and harnessing them to the task of working out a new framework to run our events safely and effectively in the new world that is forming. On our European continent countries are at different stages of this crisis and we can learn from each other and, of course, draw strength from our industry’s main asset of our wonderful MICE professionals and their ability or organise, communicate and unite.

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Venues launches ‘A Breath of Fresh Care’ –

A comprehensive new cleaning programme in collaboration with Cleanology and Navitas/ESB As part of its comprehensive preparations and new operating procedures for the reopening of venues, etc.venues has developed a new programme to deliver cleanliness and disinfection in its venues. In a new move the company will collaborate with Cleanology, with its scientific approach to cleaning and with Navitas (formally known as the European Safety Bureau) - who will audit venues to the new Covid Controlled Certification scheme.

etc.venues ‘A Breath of Fresh Care’ initiative will apply Cleanology’s scientific approach to cleaning practices that build upon the current high standards where hospital grade products are already in use. The initiative, believed to be the first of its kind for UK venues, demonstrates a focus on cleanliness that will reassure both event planners and delegates throughout the etc.venues portfolio. etc.venues Director of Operations, Guy Booth said “As a leading venue brand, we felt it important to set a new standard and to respond to the need for enhanced health and safety requirements. As we get back to business and reopen our venues, our clients, team members and suppliers need to be confident that our venues offer the highest standards of safety.” Cleanology, one of the UK’s leading specialist cleaning companies, bring years of experience and an award winning, ISO quality-accredited set of practices and methodologies to cleaning. As well as etc. venues, its clients include Harrods, the Good Housekeeping Institute and the Royal College of Midwives.

Cleanology’s CEO Dominic Ponniah said “Covid19 brings significant new challenges to the cleaning of venues, but with our 15 years’ experience of working with etc.venues we will be bringing in elevated processes and enhanced team training and PPE to help delegates enjoy an even cleaner and safer visit. By using the most effective products and technology on the market, we are able to ensure that etc.venues is maintained to the highest possible standards of hygiene and cleanliness.”

Navitas (formerly known as the European Safety Bureau) has advised etc.venues on the necessary protocols, training and procedures to achieve the requirements of the new rigorous Covid Controlled Certification scheme Derek Gardner, Director at Navitas and an environmental health practitioner said “We have audited etc.venues for a number of years, and they have an excellent cleaning and safety record. etc.venues have asked us to develop a new Covid Control Certification specifically for their unique operation which will be launched in July 2020. This will ensure rigorous audit programme centred around venue cleanliness and hygiene that will ensure delegates enjoy a clean and safe visit.”

Full details of the programme are being developed in line with Government advice but are expected to include the following: • • • • • • • •

New Hygiene Guru – team member appointed at each venue to ensure standards are met. Dry spray disinfection – deep clean of each venue using the latest techniques. Triple clean – all high touch items, door handles, switches and AV controls, will have a triple clean. Both back and front of house – advanced cleaning plan for both areas in the venue. Touch-free soap dispensers upgraded in all toilets and restrooms. Trained team – knowledgeable and supplied with latest PPE. Free Sanitisers – mini sanitisers offered todelegates as part of the package. Discrete signage – informative but not imposing throughout the venues. Mice Affairs Magazine

Indian travel trade utilize the lockdown period to elevate their South Africa destination knowledge via the SA Specialist programme

• In less than 4 months of 2020, the SA Specialist programme saw 1,161 new registrations from India • March 2020 recorded the highest number of Essential Graduates from the programme in 9 years • Indian registrations account for nearly 1/3rd of the global registrations for 2020 SA Specialist, South African Tourism’s fun and interactive online learning programme, has witnessed an increase in the number of Indian travel trade undertaking the training. Trade agents are using the lockdown period to upskill and reskill themselves as South Africa, being one of the most sought after outbound destination by Indian travellers, leads the consideration pack for future travel plans. According to South African Tourism, March 2020 recorded the highest number of Essential Graduates from the programme in 9 years – since 2011! The first half of April 2020 saw 486 graduates, the third largest since 2011. Commenting on the importance of trade trainings during this lull period, Ms. Neliswa Nkani, Hub Head – MEISEA, South African Tourism said, “We are proud that the travel fraternity as always has shown resilience, aand is taking proactive steps to turn a global crisis into a learning opportunity by educating and upskilling themselves. It gives me great pleasure to share that in less than 4 months of 2020, the SA Specialist programme saw 1,161 new registrations from India, with 672 graduates thus far! Indian registrations account for nearly 1/3rd of our global registrations for 2020. Since 2013, India has had the highest number of SA Specialists after South Africa – this is a proud accomplishment for the region. We are certain that the hunger for learning, creativity and enthusiasm fostered by the Indian industry will go a long way in ensuring a positive turn for both, international and domestic travel sectors, once the global situation stabilizes. We extend our complete support to all our trade partners, and continue to stand in solidarity with the industry during these testing times.”

The SA Specialist Programme, was created to assist travel agents become an authority on South Africa and its attractions, to better sell the country as a holiday destination and to enhance their earning potential. This interactive learning experience is designed to improve the trade agent’s knowledge of South Africa and equip them with the skills to sell South Africa as a tourist destination; in essence, participants become an expert on South African travel, giving them the opportunity to market themselves as such and to improve the level of service they give to clients. Through the SA Specialist programme agents can become a South African Tourism-accredited travel specialist who has the knowledge to sell South Africa as a destination. They are also entered into the South African Tourism (SAT) database of SAT Specialists, thus improving their marketability. Qualified agents will receive a certificate confirming that they have successfully completed the relevant course, and will be entitled to use the name 'SA Specialist' or 'South African travel expert' in their marketing materials. As a goodwill gesture, South African Tourism also sends a fun South African goodie bag to agents who complete all 7 courses. From January to December 2019, the destination welcomed 95,621 Indian visitors to South Africa – a 2.3% YoY increase. Average length of stay saw an 8% YoY increase in the first half of 2019 from 25 nights to 27 nights. Total Indian traveller spends in the first half of 2019 were at a 4year high, with South African Tourism achieving 64% of its annual spends target within this period! Mice Affairs Magazine

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Webinar

ON EXHIBITION BUSINESS WITH THEME “THE NEW NORMAL FOR EXHIBITION BUSINESS POST C 19”

Key Speakers for the session:

the forum with key issues pertaining to Exhibition Business.

• • • • • • • • •

Key Takeaways from the session:

Denis Delforge – CEO, Brussels Expo John Blaskey, MD, The Exhibiting Agency UK Balvinder Singh Sawhney, Asst. Sec. General, FICCI Amit Panjwani, Director, CII Naveen Seth, Principal Director, PHDCCI Ashish Jain, Jt. Dep. Dir General, FIEO Sudeep Sarcar, CEO, India Expo Center And Mart Ltd. MQ Syed, MD, EXHICON Group Babar Khan, Exhibition Industry Professional

TECHNOLOGY/GOING DIGITAL- •

TIME TO WORK ON 3 R’s: It’s time to Reboot Redesign and Reinvent

•

Digital Events are there as support mechanism not as a replacement

•

Technological Solutions are specific for Conference Business right now. And can’t replace fully exhibition business. Restrictions on Human contact. Leading to a search for solutions

Moderated by : Sachin Manoccha, •

The web session was well attended by Exhibition Industry players from India and outside locations too. The panel with the global presence of speakers from the Exhibition domain added great value to

•

Technology shall play an important role going forward like Pre-arranged meetings with Exhibitors, restricting visits to exhibitions without appointments.

•

Exhibitions are experiential with on spot products and display, Touch & Feel factor, establishing buyer and seller relationship and hence helping sales of products.

•

Hybrid Model which shall be an added value to the current scenario is what future exhibitions shall be aimed at FACE to FACE IS NOT GOING TO DIE

•

Disruptions are here for Time Being. As they say, it’s a RESET Button, So Disruption time is to Upgrade and work towards Sustainable Model to Exhibit

•

Exhibitions in India are mostly driven by MSME. So time calls for implementing the Hybrid Model for MSME Exhibitors. Make the supply chain alive by getting on to the hybrid model.

•

Start with Domestic Exhibitions in physical space and get International Buyers & Partners through Digital platforms being travel restrictions in place for time being. Mice Affairs Magazine

•

Hybrid Model shall also help to expand the reach of an event bringing together attendees from various locations and limitless.

•

Digital is termed as the sleeping beauty of Exhibitions.

How to attract Visitors and Exhibitors post Pandemic with Social Distancing Measures in place Going forward the one of the SOP’s to be followed by Organizers shall be getting Exhibitors Centric, Work on Visitor Profile, Tailor-Made Solutions for Exhibitors to invite their preferred set and profile of buyers. Business Matching will be the “NEW SOP”. Health & Safety Budgets shall be increased going forward from Venues as well as organizers & perspective. The time also calls for Involving Government and ask for the more aggressive implementation of Domestic market schemes. Approaching Government for support policies related to virtual platforms or events even cannot be ruled out. Relaxed Payment Policies, Focus on building confidence not profits, shall benefit all in the supply chain. Collaboration and Cooperation will be the new 49

formula, Venues and Authorities shall play a major role going forward to rebuild the trust and confidence in getting back business on track. Listening to the Market Leaders. Active Listening is the need of the hour to collate worthy information for a new business model. Best time to use digital space to interact with your past clients, exercise relationship building with potential clients too, so interaction must go on for the time being in lockdown period which shall ease and benefit once the business is back to normal. Strengthen your consumerdatabase. Venues have started working on a mechanism to position themselves as a safe place for exhibitions. Apart from techniques easily available including Heat cameras, quarantine pods, sanitizer stations, tracking tech apps for registered visitors Brussels Expo, a part of Brussels City has started the initiative of using UV-C, which is already in use by Hospitals,Banking sectors at large. There are some apprehensions of UV lights being dangerous but using it with a cylinder housed in a box does not allow exposure of light and hence objective is met. It a trusted method already in use but not the final answer. UV-C Mice Affairs Magazine

can be a game-changer for Indoor Spaces in the near future. Managing Business & Demands 3 Câ&#x20AC;&#x2122;s Theory to the Rescue: Co-locate, Collaborate, & Consolidation. Small Organizers and even show organizers from tier 2- Tier 3 cities may look at collaborating with Large Players or even Association, Federation shows, with similar product lines. This shall, in turn, lead to lesser venue costs, and help in bringing more traffic. The flexibility of payments and contract terms is one of the answers, which can be tried by various players in the industry. Innovation and New Ideas is the call of the hour. Youth Will be Game Changer. Reaching out to Youth can be worth a try, Engaging with them through competitions to get new ideas will be the right methodology in present times. Industry leaders predict by Diwali (Festival of Lights in India Nov. 2020) things shall change and bring back favorable business times for exhibition business. Exhibitions shall play a vital role in reigniting the Economy. Covid will also open doors to live Marketing feeds for many players so be Ready to welcome New Era. Itâ&#x20AC;&#x2122;s also time to rethink and revamp the business model with the use of more nature-centric and organic material in Exhibition Space. Nature Centric products, More circulation of fresh air, Organic material, Holistic & NonDamaging Methods & techniques may be looked at.

Key Insights of Indian Exhibition Industry Industrial exhibitions are the catalyst for promoting trade and commerce. The Indian exhibition industry organizes over 550 events annually with revenues of over Rs. 23,900 CRS. While direct exhibitor spends on space rental and exhibition services is Rs. 3,250 crs the balance Rs. 20,650 crs arises out of indirect spending by participants on travel, hospitality, and tourism. Government revenues, both GST and Income tax, generated by the exhibition industry through its various components is estimated at Rs. 3,100 crs . Most importantly, the exhibition industry facilitates trade and business transactions for exhibitors worth over Rs. 3 lakh crs, supporting the growth of all industry, besides generating government revenues estimated at around Rs. 19,500 crs Industrial exhibitions in particular play a vital role in promoting trade, with an exhibitor spend to the business generation multiplier as high as 1:12. This is a large output for industry and significant revenues for the government, which the country cannot forgo. The industry also generates employment of over 120,000 people, engaged by various stakeholders both in the organized and informal sectors, with a large number of them being self-employed. The exhibition industry comprises three major stakeholders â&#x20AC;&#x201C; Exhibition venue owners; Exhibition organizers & Service providers; and Exhibitors.

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Begining of the new normal

for EXHIBITION BUSINESS FICCI ANNOUNCEs virtual “HEALTHCARE &

HYGIENE EXPO 2020”

MAIDEN EDITION TO BE VIRTUAL Federation of Indian Chamber of Commerce and Industry has recently announced to restart Exhibition Business with the launch of Maiden edition of “Healthcare & Hygiene Expo 2020”. The show is scheduled from 22-26 June 2020. A Five day comprehensive virtual exhibition on a subject, which is quite relevant to present conditions, is being considered as a welcome step by the Industry experts. Key focus sectors shall include Ayush & Wellness, Medical Devices, Medical Textiles, Pharmaceuticals and Sanitization. 51

While most of Industry mates are still discussing and deliberating on Lockdown, tentative measures, Situation Post Covid and Bounce Back strategies, such announcement by FICCI is definitely being considered as start of new era. Mice Affairs Media Group speaks to Mr. Balvinder Singh Sawhney, Assistant Secretary General, FICCI to get inside story of the initiative, thought process and future plans. MA: When everyone is still deliberating and discussing what next for Exhibitions. At the same time FICCI is moving ahead with virtual event. What’s the thought process behind this project? BS: As you are aware that COVID 19 is one of the biggest disaster mankind has ever faced Mice Affairs Magazine

in recent times, bringing disruption to the human life worldwide. With no vaccine or treatment currently in place, social distancing, containment and restrictions are the only way forward in the time being until the curve flattens and normalcy prevails. In the scenario, when no large gatherings and physical events taking place, going virtual is the new normal or interim solution. The idea is to transport the user into life like simulation of an actual brick and mortar space with all the elements which are physically there at any expo and providing a vantage platform for networking, building linkages and capitalising the business opportunities. MA: Please share some key insights about Expo? BS: The Virtual Healthcare & Hygiene Expo 2020 – India’s first International Virtual Exhibition & Conference on Healthcare and Hygiene will be organised by FICCI between June 22-26,2020. This will be first of its kind of Event which will be organised on virtual platform and digitally accessed by Buyers from across the globe. The first edition of VH&H Expo 2020 will comprise of a five day comprehensive virtual exhibition on sectors like AYUSH & Wellness, Medical Devices, Medical Textiles & Consumables, Pharmaceuticals and Sanitisation. This virtual event will also feature various Webinars discussing various issues and opportunities in focus sectors post-COVID. We will invite Buyers from over 120 countries to participate from the comfort of their home-countries to interact live with the exhibiting companies. The participants will have an immersive experience and the virtual platform will be close to a conventional exhibition which can’t be organized in current scenario. it will be a unique experience for the participants to interact with each other at ease of their office / home in these difficult times and get 52

business generated. This expo will comprise of a Dedicated Virtual Exhibition showcasing products and services of more than 100 manufacturers. Various Webinars will also be hosted during the expo. Digitally enabled B2B meetings will also be organised between Exhibitors and Buyers. During this virtual exhibition, the Buyers can visit the Expo, check exhibitors’ profile, products and then can fix meetings and meet them in the Live hours which will be 12 noon - 9pm IST enabling the entire world to join. MA: This would be the strategy for time being or there is more to it. Please share the key insights of roadmap starting with this first virtual expo? BS: The world grapples with the unprecedented challenge of Covid-19, we at FICCI are committed to support and help the Indian industry navigate the crisis, plan for the future, and generate business including exports. Crisis shall spur the adoption of new technologies, business models and move towards further digitization. The attempt is to add spring in the steps of the business community wherein they would be able to network with their peers, meet prospective buyers and generate business opportunities to support their units and keeping jobs intact. Eventually, normalcy shall prevail and we can contemplate virtual being an added element in the armoury until travel restrictions are imposed. Also, it counters the cost challenges, travel embargos and fear psychosis for the community to travel freely. It can be a hybrid model complimenting the Physical events. . We hope to be back next year, we at FICCI have shifted most of our calendar events between Jan - Mar 2021 and I am given to understand that the strategic shift being considered by all major organizers. Mice Affairs Magazine

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TCEB, a spearhead to set new

normal for Thailand exhibitions

f the impact of Covid-19 means we are truly heading into a new era for global exhibitions, then we must do so with new regulations and best practices in place.

the formulation of plans and the preparation of tools that fit measures relating to the screening and prevention of COVID-19 as stipulated by the Ministry of Public Health.

The Thailand Convention & Exhibition Bureau (TCEB) is in discussions with four associations comprising Thai Exhibition Association (TEA), Thailand Incentive and Convention Association (TICA), Thai Hotels Association (THA) and Event Management Association (EMA) to assess safety and health guidelines for the industry, ensuring the industry’s health and safety management.

TCEB's Senior Vice President, Business, Mrs. Nichapa Yoswee, said “the organisation is

These guidelines and the hygienic discipline they introduce will be essential for the establishment of exhibitions in Thailand and the use of technology will enhance crowd control with trace and track system and will enable touchless experiences in the wake COVID-19 outbreak. The guidelines also align with global standards set in place UFI’s Global Framework for Reopening Exhibitions. These address safety, social distancing, increased health and safety regulations, as well as the implementation of crowd control and the encouragement and enforcement regulations before, during, and after every event. In addition, TCEB recently launched the support measure, ‘Simple Ways to Prevents the Spread of COVID-19 in your Meetings and Events’, aims to assist MICE venue operators as they upgrade the safety standard of their facilities and prepare the MICE industry to reopen the exhibitions. It includes 54

working closely with MICE associations. Their input enables TCEB to set in place a framework built around broadly accepted criteria, complete with concrete examples of good practice for trade show operations in Thailand.” “A strong framework provides a compelling case for the recommencement and continuation of this vital industry. Of all the MICE events it is exhibitions that offer the greatest potential for driving economic and industrial growth. They make a significant economic contribution to Thailand and put simply; we must place health and safety protocols front and centre when it comes to planning for the recovery of this crucial industry.” “The Ministry of Health recognise the importance of the exhibitions and considers to encourage exhibition to be reopened in June 2020. A total of 47 trade shows will follow the measure and apply this new way of working, prioritising health and safety. It becomes the new normal of Thailand’s exhibition.”

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