FOOD,
Michelle Kim CalArts Graphic Design BFA 4
FOOD,
Michelle Kim CalArts Graphic Design BFA 4
INDEX
one spoon two chop sticks
three fork tips
Food?
What is Food? Relationships Food Now
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7 9 13
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27
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Fun Facts!
Know What You Eat
Interviews Ally C. Kevin A. Amanda G. Jaymes C. Brian B.
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Expand, We Spend
Economy vs Food Local vs. Global Want vs Need
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Food!
Honey Tasting Francisco’s Fruit Stand Root Simple Whole Foods
four fingers
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What Now? Innovative Changes Thank You
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34 35 36 37 38
47 50 51
58 59 60 61
68 72
Expand, We $pend
FOOD vs ECONOMY Even with economy drop and increase in the unemployment rate, people still spend $10 - 25 to eat all this meal! It is same one meal, except the amount is something that people come take advantage of, but without it, the business would fall. It was interesting that both places I went to were BOTH VEY PACKED! At times when I go eat unlimited Korean BBQ restaurant, customers including myself would wait to 30 minutes to 2 hours. Once, I had to wait an hour and 45 minutes, but you know ... It was worth it! But is restaurant earning benefits as well? THEY MUST BE. http://www.cnn.com/SPECIALS/map.economy/ http://www.ers.usda.gov/Data/MeatPriceSpreads/
12 Economic Collapse Scenarios That We Could Potentially See In 2011
What could cause an economic collapse in 2011? Well, unfortunately there are quite a few “nightmare scenarios” that could plunge the entire globe into another massive financial crisis. The United States, Japan and most of the nations in Europe are absolutely drowning in debt. The Federal Reserve continues to play reckless games with the U.S. dollar. The price of oil is skyrocketing and the global price of food just hit a new record high. Food riots are already breaking out all over the world. Meanwhile, the rampant fraud and corruption going on in world financial markets is starting to be exposed and the whole house of cards could come crashing down at any time. Most Americans have no idea that a horrific economic collapse could happen at literally any time. There is no way that all of this debt and all of this financial corruption is sustainable. At some point we are going to reach a moment of “total system failure”. So will it be soon? Let’s hope not. Let’s certainly hope that it does not happen in 2011. Many of us need more time to prepare. Most of our families and friends need more time to prepare. Once this thing implodes there isn’t going to be an opportunity to have a “do over”. We simply will not be able to put the toothpaste back into the tube again. So we had all better be getting prepared for hard times. The following are 12 economic collapse scenarios that we could potentially see in 2011....
1 // U.S. debt could become a massive crisis at any moment. China is saying all of the right things at the moment, but many analysts are openly worried about what could happen if China suddenly decides to start dumping all of the U.S. debt that they have accumulated. Right now about the only thing keeping U.S. government finances going is the ability to borrow gigantic amounts of money at extremely low interest rates. If anything upsets that paradigm, it could potentially have enormous consequences for the entire world financial system. 2 // Speaking of threats to the global financial system, it turns out that “quantitative easing 2” has had the exact opposite effect that Ben Bernanke planned for it to have. Bernanke insisted that the main goal of QE2 was to lower interest rates, but instead all it has done is cause interest rates to go up substantially. If Bernanke this incompetent or is he trying to mess everything up on purpose? 3 // The debt bubble that the entire global economy is based on could burst at any time and throw the whole planet into chaos. According to a new report from the World Economic Forum, the total amount of credit in the world increased from $57 trillion in 2000 to $109 trillion in 2009. The WEF says that now the world is going to need another $100 trillion in credit to support projected “economic growth” over the next decade. So is this how the new “global economy” works? We just keep doubling the total amount of debt every decade?
pretty much acknowledges that official U.S. governments figures for inflation are an absolute joke. According to one new study, the cost of college tuition has risen 286% over the last 20 years, and the cost of “hospital, nursing-home and adult-daycare services” rose 269% during those same two decades. All of this happened during a period of supposedly “low” inflation. So what are price increases going to look like when we actually have “high” inflation? 5 // One of the primary drivers of global inflation during 2011 could be the price of oil. A large number of economists are now projecting that the price of oil could surge well past $100 dollars a barrel in 2011. If that happens, it is going to put significant pressure on the price of almost everything else in the entire global economy. In fact, as I have explained previously, the higher the price of oil goes, the faster the U.S. economy will decline. 6 // Food inflation is already so bad in some areas of the globe that it is setting off massive food riots in nations such as Tunisia and Algeria. In fact, there have been reports of people setting themselves on fire all over the Middle East as a way to draw attention to how desperate they are. So what is going to happen if global food prices go up another 10 or 20 percent and food riots spread literally all over the globe during 2011?
7 // There are persistent rumors that simply will not go away of massive physical gold and silver shortages. Demand for precious metals has never been higher. 4 // As the U.S. government and the Fed- So what is going to happen when many eral Reserve continue to pump massive investors begin to absolutely insist on amounts of new dollars into the system, physical delivery of their precious met the floor could fall out from underneath the U.S. dollar at any time. The truth is that we are already starting to see in//48// flation really accelerate and everyone
als? What is going to happen when the fact that far, far, far more “paper gold” and “paper silver” has been sold than has ever actually physically existed in the history of the planet starts to come out? What would that do to the price of gold and silver?
the U.S. economy.”
8 // The U.S. housing industry could plunge the U.S. economy into another recession at any time. The real estate market is absolutely flooded with homes and virtually nobody is buying. This massive oversupply of homes means that the construction of new homes has fallen off a cliff. In 2010, only 703,000 single family, multi-family and manufactured homes were completed. This was a new record low, and it was down 17% from the previous all-time record which had just been set in 2009.
11 // Of course on top of everything else, the quadrillion dollar derivatives bubble could burst at any time. Right now we are watching the greatest financial casino in the history of the globe spin around and around and around and everyone is hoping that at some point it doesn’t stop. Today, most money on Wall Street is not made by investing in good business ideas. Rather, most money on Wall Street is now made by making the best bets. Unfortunately, at some point the casino is going to come crashing down and the game will be over.
9 // A combination of extreme weather and disease could make this an absolutely brutal year for U.S. farmers. This winter we have already seen thousands of new cold weather and snowfall records set across the United States. Now there is some very disturbing news emerging out of Florida of an “incurable bacteria” that is ravaging citrus crops all over Florida. Is there a reason why so many bad things are happening all of a sudden?
12 // The biggest wildcard of all is war. The Korean peninsula came closer to war in 2010 than it had in decades. The Middle East could literally explode at any time. We live in a world where a single weapon can take out an entire city in an instant. All it would take is a mid-size war or a couple of weapons of mass destruction to throw the entire global economy into absolute turmoil.
10 // The municipal bond crisis could go “supernova” at any time. Already, investors are bailing out of bonds at a frightening pace. State and local government debt is now sitting at an all-time high of 22 percent of U.S. GDP. According to Meredith Whitney, the municipal bond crisis that we are facing is a gigantic threat to our financial system....
Once again, let us hope that none of these economic collapse scenarios happens in 2011. However, we have got to realize that we can’t keep dodging these bullets forever.As bad as 2010 was, the truth is that it went about as good as any of us could have hoped. Things are still pretty stable and times are still pretty good right now. But instead of using these times to “party”, we should be using them to prepare. A really, really vicious economic storm is coming and it is going to be a complete and total nightmare. Get ready, hold on tight, and say your prayers.
“It has tentacles as wide as anything I’ve seen. I think next to housing this is the single most important issue in the United States and certainly the largest threat to
Former Los Angeles mayor Richard Riordan is convinced that things are so bad that literally 90% of our states and cities could go bankrupt over the next five years....
LOCAL vs GLOBAL
Korean restaurants, whether Korean BBQ or not, are expanding. Korea town in Los Angeles made my friend and I forget that we were even in America! Whenever we crave Korean food, we know where to go and there are plenty of places we can go to. My friend in Indiana was jealous that I would go eat Korean food whenever I want to because for California, it has become local, but he mentioned that there is only one market and restaurant where he lives; It may not be local to all states, but California being the state with most Koreans, it isn’t really a surprise. http://seoulvillage.blogspot.com/2009/04/korean-cuisine-aiming-for-worlds-top.html http://english.chosun.com/site/data/html_dir/2011/07/09/2011070900578.html http://en.wikipedia.org/wiki/Korean_American http://en.wikipedia.org/wiki/File:Census_Bureau_2000,_Koreans_in_the_United_States.png
North America
Canada - Toronto, Ontario Toronto, Ontario, Canada’s Korean Business Area, is composed of the retail businesses along Bloor Street between Christie and Bathurst Streets in the Seaton Village section of The Annex. The adoption of a more liberal immigration policy by the Canadian government in 1967 led to an influx of Korean immigrants, many of whom settled in the Toronto area. Indeed, Toronto has the largest single concentration of Koreans in Canada with almost 50,000 living in the city, according to the 2001 Census. Many of them settled in the Bloor and Bathurst area, and before long, a small Korean business neighbourhood emerged along Bloor Street, centred around the intersection of Bloor and Manning Avenue. Restaurants, bakeries, gift shops, grocery stores, and travel agencies began to open up, most of which catered to the Korean-Canadian community. Today, although many Koreans work in the region, very few Koreans actually live there. An influx of Latino immigrants is changing the demographics of the area today.
WANT vs NEED Compared to just one plate a meat or even combo menu, all you can eat is a save. On average, each person would order one plate of meat, but at unlimited bbq restaurants, each person would eat about 2-3 plates as minimum. The restaurants cost from $10 to $25 per person, depending on the meat quality. Perhaps we over eat because we are allowed to and many of us thinking ‘Oh, we need to eat as much as possible to make our money worth!’ http://www.socialstudiesforkids.com/articles/economics/wantsandneeds1.htm http://www.accumulatingmoney.com/spending-money-needs-vswants/
Wants The item is probably a “want” if it is possible to delay buying an item, substitute something less expensive, or to use something you already own. Wants are discretionary expenses — things you might want but don’t need to live. Almost every experience and activity, from after-school sports to “shopping therapy” is a want, such as: eating out, going to the movies, shopping so often The good news is that the cost of “wants” is completely within your control and you can choose not to spend money on these activities and things. Needs On the other hand, if the purchase is for something necessary to survive, it’s likely a “need.” Needs are the items or costs you need to live: rent or mortgage payment, transportation, utility bill, food, basic clothing such as jeans without a designer label Even within this category, however, are different levels of wants and needs. For example, a winter coat when it is snowing outside is a need, but a new shirt to change up your wardrobe is a want. Think Before You Spend Before you buy something, ask yourself, “Do I need this item, or do I just want it?” You may be surprised at how many things are actually “wants.” Here are some other questions to run through if you find yourself about to buy a “want.” If you have found that spending your money on wants makes you feel good so you forget your troubles for a while, remember how you feel when the bills arrive. Usually the euphoria is long gone and you’re left with worry at paying bills you can’t afford.
United States - Annandale, Virginia Koreatown in Annandale, Virginia starts at the intersection of Little River Turnpike and Hummer Road, runs for 1.5 miles to the turnpike’s intersection with Evergreen Lane, and provides a hub for the 93,787 individuals of Korean descent residing in the Washington-Baltimore-Northern Virginia, DC-MD-VA-WV Combined Statistical Area, as estimated by the 2009 American Community Survey. According to the Boston Globe, over 1,000 Korean-owned businesses are in Annandale. They cater to Koreans as well as non-Koreans. Businesses and establishments include accountants, banks, bakeries, billiards, bookstores, churches, college preparatory classrooms, cybercafés, department stores, newspapers, optometrists, real estate offices, restaurants and salons.
Bergen County, New Jersey Broad Avenue in Koreatown in Palisades Park, Bergen County, New Jersey. The two most prominent Koreatowns in Bergen County are centered along Broad Avenue in Palisades Park and Leonia and around the intersection of Main Street and Lemoine Avenue in Fort Lee, both close to the George Washington Bridge connecting Bergen County across the Hudson River to New York City. Along with Koreatowns in New York City, the Bergen County Koreatowns serve as the nexus for an overall Korean American population of 201,393 individuals in the Greater New York Combined Statistical Area, the second largest population of ethnic Koreans outside of Korea.
Chicago, Illinois Chicago’s Albany Park neighborhood has been referred to as Chicago’s “Koreatown” since the 1980s.[citation needed] The majority of Korean shops in Albany Park can be found along Lawrence Avenue (4800 North) between Kedzie (3200 West) and Pulaski (4000 West). This particular section of Lawrence Avenue has been officially designated by the city of Chicago as “Seoul Drive” because of the multitude of Korean-owned enterprises on the street. Although many of the Korean Americans in the neighborhood have been moving to the north suburbs in recent years, it still retains its Korean flavor. Every year there is a Korean festival, and the neighborhood is home to a Korean television station (WOCH-CA Ch. 41) and radio station (1330 AM) as well as two Korean-language newspapers. There are still many Korean businesses interspersed among the newer Mexican bakeries and Middle Eastern grocery stores. Approximately 45% of the businesses on this particular stretch of Lawrence Avenue are owned by Korean-Americans.
Dallas, Texas A sizable Koreatown can be found in Dallas, though this mostly commercial area of the city has not been officially designated as such. Dallas has the largest Korean American community in Texas and second (to Atlanta) in the Southern US. Instead, large signs situated at the intersection of Harry Hines Boulevard and Royal Lane proclaim the area as the Asian Trade District. The signs also feature depictions of a red and blue “taeguk,” a symbol that is prominently featured on the national flag of South Korea, thereby acknowledging the specifically Korean affiliation of the district. This area in the northwest part of the //52// city is characterized by a large number of Korean-owned businesses
serving the city’s sizable Korean American community. Although, Korean business is undoubtedly the most dominant in the area, there are isolated Chinese and Vietnamese businesses as well.
Aurora, Colorado Metro Denver’s most distinct, though not officially designated, Korean neighborhood lies in Aurora, immediately east of Denver. The stretch of Parker Road roughly between I-225 and East Jewell Avenue is largely commercial in nature and is dotted with Korean supermarkets, restaurants, and shops. Much of the business signage displays both English and Korean, though some businesses exclusively display Korean characters. Though many Koreans and Korean Americans do live in the vicinity, the district also serves as a regional center of Korean products and culture for the entire Front Range, and is home to several Korean-language newspapers.
New York City Congregating in Manhattan’s Koreatown Koreatown is a neighborhood in the New York City borough of Manhattan, generally bordered by 31st and 36th Streets and Fifth Avenue and Sixth Avenues. It is this neighborhood, near Herald Square, which is usually named Manhattan’s Koreatown, or nicknamed K-Town. The core of this Koreatown is located on 32nd Street between Fifth Avenue and Broadway and is formally known as “Korea Way.” New York City’s residential Korean American population is most highly concentrated in the borough of Queens. Northern Boulevard in Queens is an extended Koreatown strip that stretches east from Flushing through Bayside and into Great Neck, New York in suburban Nassau County on Long Island. Union Street between 35th and 41st Avenues in Flushing is the central business district of this Koreatown. There is a strip of Korean stores and restaurants along East 204th St in the Bedford Park neighborhood of the Bronx. Koreans live in the neighborhoods of Bedford Park, Pelham Parkway, Riverdale, Woodlawn, and Norwood.
Oakland, California The largest concentration of Korean businesses and community services in the San Francisco Bay Area is centered on Oakland’s Telegraph Avenue between 20th and 35th Streets between Downtown Oakland and the Temescal district. Roughly 150 Korean-owned businesses are located in the neighborhood. This segment of Telegraph Avenue is lined with bright banners proclaiming the district as “Koreatown-Northgate” with the slogan “Oakland’s got Seoul,” and accompanied by an annual cultural festival. Officially named “Koreatown-Northgate”, the area was characterized by urban decay before Korean Americans began opening businesses and reviving the area in the late 1980s and early 1990s. Before 1991, the area was characterized by homelessness and crime and was known as the Northgate district. There has been criticism from the non-Korean residents about the city officially naming the district Koreatown, mostly from the African American population who form the majority in the area. Despite Korean Americans owning much of the property in the neighborhood, the largest group of residents still remains African American. Tensions remain between African Americans and Koreans in the neighborhood, which has witnessed declines in both populations.
Los Angeles, California The Greater Los Angeles Area is home to the largest number of ethnic Koreans outside of Korea. Koreatown is an officially recognized district of the city and contains probably the heaviest concentration of Korean residents and businesses. However, when the term “Koreatown” is used it usually refers to a larger area that includes the adjacent neighborhoods of Wilshire Center, Harvard Heights and Pico Heights. Koreans began to move into the area in the late 1960s after changes in the US Immigration laws, establishing numerous businesses although never outnumbering Latino residents. In the aftermath of the 1992 riots, Koreatown entered into a period of development, especially during the 1994 Asian Market Crisis as South Korean investors look to invest in the then-profitable California real-estate market. Scholars, such as UCLA sociologist Kyeyoung Park, refer to Koreatown as a “corporate boomtown” in the aftermath of redevelopment. As a result of the redevelopment, however, Koreatown has slowly become more and more gentrified, creating a large divide between the affluent upperclass Korean residents and the underprivileged Latino and Korean communities. Furthermore, recent media has portrayed Koreatown as a “24-hour entertainment enclave” due to the large influx of high-end spas, shops, and night clubs.
Economy - Consulate-General of South Korea in Los Angeles Asiana Airlines operates a sales office in Koreatown. Korean Air’s United States Passenger Operations headquarters are located in close proximity to Koreatown in the Westlake community. Grupo TACA operates a Los Angeles area TACA Center in Suite 100P at 3600 Wilshire Boulevard. The Consulate-General of South Korea in Los Angeles is located at 3243 Wilshire Boulevard. The Consulate General of the People’s Republic of China in Los Angeles is located at 443 Shatto Place, while the passport and visa office is on the third floor of 500 Shatto Place. The Consulate General of El Salvador is located at 3450 Wilshire Blvd. Suite 250 and the Consulate General of Guatemala is located at 3540 Wilshire Blvd. Suite 100. The Consulate General of Honduras and Nicaragua are located at 3550 Wilshire Blvd. The Consulate General of Bolivia is located at 3701 Wilshire Blvd #1056. South Korean investment has been a large contributor to the neighborhood economy since the 1960s. Since the early 2000s, that investment has increased greatly, ballooning to an estimated $1 billion in new construction investment. Since the adoption by the LosAngeles City Council of smart growth and the subsequent removal of zoning laws and tax fees, Japanese investment has notably increased as well as interest from the UAE firm Dubai Holding.
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FOOD!
Bennett’s Honey Tasting 3177 E Telegraph Rd Fillmore CA 93015
Bennett’s Honey Farm has been in business for more than 25 years. Red and Ann Bennett started Beekeeping in 1978 and a few years later started packing their Quality Honey in Mason Jars. Bennett’s Honey Farm is a family farm operation. Where we produce, pack and distribute our fine honey. They have a detailed HACCP & GMP program that identifies the Hazard Analysis & Critical Control Points of packing Raw Unfiltered Honey. On Jan. 18, 2011 Bennett’s Honey Farm was audited by Silliker Labs and they have achieved their goal by receiving a 97% score. This score represents a Gold Certificate. They have implemented the highest level of food safety standards in the Honey Industry. Their goal for their customers is to provide a safe and RAW product that their customers will enjoy from the hive to the bottle, for a life time.
September 29, 2011, our graphic design iv class decided to go visit the Honey tasting room. It was my first time experiencing such place. At first my expectation was grand, imagining a tour around the farm and learning through the processes. Once we walked into the small store, it was completely different from what I imagined. Much small scale of exploring honey, and yet the experience was still grand — so many different types of honey, bees in the glass working, trying their honey pollens, and seeing all these products they could create with honey. They were absolutely delicious and going as a class was also a new experience to learn and taste things related to honey.
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Francisco’s Fruit 1762 East Telegraph Road Fillmore, CA 93015-9792
Francisco’s Fruits is a family owned farm, and also represents other local farmers so we always have a diverse selection of local produce, and also carry such popular items as marinated olives, beef jerky, licorice twists, natural cosmetic creams and balms, and so much more. An abundant assortment of plants and trees thrive under our care, and are available for purchase from our nursery. Popular garden ceramics to compliment your home or garden are always in demand and are available to our customers in many styles and colors. Careful handling and selection come first to assure that you will get the freshest, most delicious California oranges, grapefruits, honey, nuts, and vegetables. As an added treat, on Sundays between 3 and 7 pm enjoy the festive sounds of live music as Francisco himself plays wonderful ballads and his own compositions as well as traditional and well known tunes.
September 29, 2011, after a visit to the honey tasting farm, the class had a quick stop at the Francisco’s fruit stand that placed only about a mile away from the farm! From what I saw, they seemed to work with the honey tasting farm as the fruit stand carried honeys and products from the honey store. This fruit stand had three small boats of sweet delicious strawberries for only $5.99 which would be the price of just one small boat of strawberries in regular stores! Fruits were fresh and well picked and price was very affordable and a great deal compared to market prices!
Root Simple Erik Knutzen & Kelly Coyne http://www.rootsimple.com/
Kelly Coyne and Erik Knutzen are the authors of ‘The Urban Homestead (Expanded and Revised Edition): Your Guide to Self-Sufficient Living in the Heart of the City’ (2008) and ‘Making It: Radical Home Ec for a Post-Consumer World’ (2011), and founded this blog, which was formerly known as Homegrown Evolution, in 2006. They live in the heart of Los Angeles, in a little bungalow set on a 1/12 acre lot where almost all of their land is devoted to growing edible or otherwise useful plants and trees. Their obsessions include bees, bikes, beer, chickens, dogs, healthy cities, healing herbs, simple living and good food. October 3, 2011, Erik and Kelly came into our class to give a wonderful lecture about how we could create home made cleaning supplies only involving three products such as vinegar, baking soda, and rubbing alcohol. They also created a
homemade portable toilet out of a box. With their humorous and intellectual lecture, we learned about perennial plants, which are great laborless plants/crops that nautrally grow infinitely without any effort. It was also an interesting, yet fascinating realization to know that everything comes down to soil and how powerful its job is as well as for Erik to remind us that nature is a resilient system. It was actually relieving to see that there are people who live in old traditional ways in this generation who really care for the environment and take actions on being conservative.
Whole Foods 24130 Valencia Blvd Santa Clarita, California
October 6, 2011, Whole Foods Market, located in Valencia,generously gave our class a tour! This store not only holds local produces with no corn syrup or food color included and all organic also showed that it is also very community friendly. They would donate left over sales to the food bank and as our guide explained that they would put ratings to higher the standards, it seemed like a great innovative idea that could really change peoples level of health choices and daily decisions. I also noticed a food organizer by the salad bar named Maria. While we were enjoying our free pizza treats, Maria was working right by us. There was nothing to mind until this lady walks up to her and says “Hey Maria! How are you?,” then few minutes later, another man walks by saying “Hello Maria! How is it going?” Maria’s name tag said she’s been working until 2004 and it was just really
touching to see this friendly interaction between the worker and customers and how intimate they were, which is hard to spot usually. We were also told that the smoothie section will be expanding more choices and that they are very open to every workers opinions and ideas. Whole tour was very friendly and it was actually impressive and surprising to see such well known market be willing to help out.