FOOD,
Michelle Kim CalArts Graphic Design BFA 4
FOOD,
Michelle Kim CalArts Graphic Design BFA 4
INDEX
one spoon two chop sticks
three fork tips
Food?
What is Food? Relationships Food Now
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7 9 13
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27
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Fun Facts!
Know What You Eat
Interviews Ally C. Kevin A. Amanda G. Jaymes C. Brian B.
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Expand, We Spend
Economy vs Food Local vs. Global Want vs Need
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34 35 36 37 38
47 50 51
Food!
Honey Tasting Francisco’s Fruit Stand Root Simple Whole Foods
four fingers
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58 59 60 61
What Now? Innovative Changes Thank You
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68 72
FÜN
FACTS
Know What You Eat
The Fact: Coconut water can be used (in emergencies) as a substitute for blood plasma The reason for this is that coconut water (the water found in coconuts – not to be confused with coconut milk, which comes from the flesh of the coconut) is sterile and has an ideal pH level. Coconut water is liquid endosperm – it surrounds the embryo and provides nutrition.
The Fact: Dynamite is made with peanuts Peanut oil can be processed to produce glycerol, which can be used to make nitroglycerin, one of the constituents of dynamite. Note however, there are other processes that can be used to make dynamite without using peanuts at all.
The Fact: Microwave cooking was discovered accidentally, when a chocolate bar melted in someone’s pocket This is very true and very scary – imagine what it was doing to his leg! The fact is, Percy LeBaron Spencer of the Raytheon Company was walking past a radar tube and he noticed that the chocolate bar in his pocket melted. He then tested popcorn in front of the tube (surely turning up the power and standing out of the beam), and it quickly popped all over the room. He is known as the inventor of the Microwave oven.
The Fact: The Popsicle was invented by an 11 year who kept it secret for 18 years The inventor was Frank Epperson who, in 1905, left a mixture of powdered soda and water out on the porch, which contained a stir stick. That night, temperatures in San Francisco reached record low temperature. When he woke the next morning, he discovered that it had frozen to the stir stick, creating a fruit flavored ice treat that he named the epsicle. 18 years later he patented and called it the Popsicle.
The Fact: Worcestershire sauce is made from dissolved fish Worcestershire sauce, the popular English sauce, is made from dissolved anchovies. The anchovies are soaked in vinegar until they have completely melted. The sauce contains the bones and all.
The Fact: Refried beans are only fried once The Fact: The first soup was made of hippopotamus The reason for this misconception is a translation error. The The earliest archeological evidence for the conoriginals are frijoles refritos which sumption of soup dates back to 6000 BC, and it actually means “well fried beans” was hippopotamus soup! – not re-fried.
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The Fact: The largest food item on a menu is roast camel The camel is stuffed with a sheep’s carcass, which is stuffed with chickens, which are stuffed with fish, which are stuffed with eggs. This feast is sometimes featured in Bedouin weddings.
The Fact: The FDA allows you to sell bugs and rodent hair for consumption
The Fact: The most expensive coffee in the world comes from civet poop
The FDA allows an average of 30 or more insect fragments, and one or more rodent hairs, per 100 grams of peanut butter. I will certainly think twice before buying my next jar!
Kopi Luwak are coffee beans that come from Civet (a cat sized mammal) poo. The animals gorge on only the finest ripe berries, and excrete the partially-digested beans, which are then harvested for sale. Kopi Luwak is the most expensive coffee in the world, selling for between $120 and $600 USD per pound, and is sold mainly in Japan and the United States, but it is increasingly becoming available elsewhere. My question is: who the hell discovered that it tasted good?
A peanut is not a nut. It is a legume.
gists and found edible.
1 apple ads 5 minutes to a person’s life.
Eating a packet of crisps a day is equivalent to drinking five liters of cooking oil a Strawberries have more vitamin C in them year. than oranges. Apples, not caffeine, are more efficient at The first ring donuts were produced in waking you up in the morning. 1847 by a 15 year old baker’s apprentice, Hanson Gregory, who knocked the soggy Interesting Facts is that The Himalayan center out of a fried doughnut. gogi berry contains, weight for weight, more iron than steak, more beta caroCoca-cola (or any other cola soda) is tene than carrots, more vitamin C than good for cleaning the poles on car bat- oranges. teries. Twinkies have a shelf life of 100 years. Non-dairy creamer is flammable. There are more than 1,00 chemicals in a It takes about a half a gallon of water to cup of coffee. cook macaroni, and about a gallon to clean the pot. The amount American Airlines saved in 1987 by eliminating one olive from each Eskimo ice cream is neither icy, or creamy. salad served in first class: $40,000. Chewing gum while peeling onions will Cacao, the main ingredient of chocolate keep you from crying. is the most pest-ridden tree in the jungle. Interesting Facts is that Bubble gum conYou can make edible cheese from the tains rubber. milk of 24 different mammals. Almonds are a member of the peach famGoldfish swallowing started at Harvard ily. in 1939. On average, people swallow about 7 - 8 Interesting Facts is that The avocado has spiders a year. the most calories of any fruit. The typical American eats 263 eggs a year. America’s best selling ice cream flavor is vanilla. The green stuff on the occasional freak potato chip is chlorophyll. Honey is the only food that does not spoil. Honey found in the tombs of Egyptian pharaohs has been tasted by archaeolo-
INTER VIEW
Questions. Name, age, location, & explain the environment you grew up in. Do you think where and how you grew up affects what you eat in any way? 1. $ spent on food / month 2. How often do you eat out? Do you eat alot of fast food? 3. Are you a vegan / vegetarian? How did you get on such diet? 4. What is your favorite food? Why? / What kind of food do you enjoy? 5. What is your least favorite food? 6. If you could eat anything in this world, what would it be? 7. Favorite part about eating? (Appetizer, main meal/ course/ dessert) 8. Did your taste buds change as you grew up? 9. Are you adventurous with your food? 10. How often do you cook for yourself? What do you usually make? Are these meals based of anything? (Cravings/budget) Is there anything that limits you when it comes to eating? What is it? 11. Is there any specific insight you have about food? Such as change in culture/ generations. Do you think these changes over time affect our food? 12. Is there specific thing you do with your food? 13. Name one of your favorite/most memorable place/meal! Why? 14. What attracts you to eat what you eat? (Decorative/Packaging/Nutrients/etc...) 15.How do you feel when you are hungry? Full? 16. Do you smoke? Does smoking affect taste buds at all? *Proof: -That the group of similar age prefer different eating styles, which usually depends on their life style. -People also share common eating habits such as fast food regardless of what their job is. -We are natural beings who adjust at needs. That eating habit could change if the person is willing to. - People actually already take small steps to be conservative and healthy with their choices within the situations they are in. *Proposal: -Perhaps we could start a diet program that people could start and get used to that would benefit environmentally, economically, and health wise. -Start from the packaging to nutrient information that could replace peoples eating habits that are mainly decided due to budget.
Ally C. 23, Female. Actress. Victoria/Cowichan Valley, British Columbia, Canada. Rural farmland, forests, small, old, but beautiful city. Very Hippie.
10.I cook for myeslf about three times a week. Would be more if I had the time. Woudl be almost all the time. I usually make salad, soup, pasta, fish, tofu, greens (Veggies/kale etc.) based off of bodily needs and budget.
1. $100-$150/month. Not including meal 11. Love cooking and offers to enjoy. plan. 12. Not sure. I know my tastes have been 2. During school, 1-2 times a week; no fast largely influenced by the style of eating food. back home (Vancouver Islands, BC) which 3. Vegetarian. Watched a documentary on is organic, based from the garden, and a corporate chicken farm in 5th grade and filled with herbs. became an official vegetarian at age 16. 13. NolÊ, Victoria B.C. Fresh food, unique Misses eating meat, but no regrets. tastes to this restaurant. Go with my mom 4. Favorite food would be Salad. There are every time I am home. Can make it at so many variations and I like light foods home, but love the calm atmosphere of the that taste fresh. space. 5. N/A 14. Colorful foods! Lots of different colors! 6. N/A 15. N/A 7. Main meal or appetizers if it is a salad. 16. N/A 8. Definitely. When I was younger, like every child, I loved sweet things. So I grow up I don’t have large sweet tooth at all. (Hence baking not eating it) I also used to hate asparagus. I love it now. 9. I am adventuruous with my food.
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Kevin A. 21, Male. Musician. Palmdale, CA; Average middle class, suburban, typical American family: conservative, christian, never divorced, 3 brothers, no sister. Mom cooked all the time, made food she grew up on (midwestern American food) - biscuits and gravy, chicken popeye, get fast food occasionally & restaurants, lots of mexican food (decent) - favorite type of food.
alot. AND HE’S GREAT AT IT! He usually cooks something new. It depends on whatever looks good that he finds online. 11. Always try something twice before you judge regardless of how disgusting it looks, even if it’s lamb brains. 12. “I EAT MY FOOD.” He likes to keep his cooking area clean when he cooks. He
1. $75 / week
has a print of recipe, takes all the measure-
2. During school year, he eats out all the
ments then lay them out. LESS MESS.
time, not so much growing up.
13. Not fan of corporate restaurants; firm
3. Not vegetarian/vegan
believer that best food comes from small
4. One of his favorite food : Turkish dish
restaurants / street food. no longer exists
Manti (with no dot on i) - turkish ravioli,
but LUTHERS - texas barbeque. Famous
pasta w/ lamb! yogurt sauce + garlic +
chef: “if anytime you go to restaurant, he
paprica + basil !
would only eat there if it’s something you
5. Least favorite is shellfish, but he would
can’t make at home” - he likes restaurants
eat it if he weren’t allergic. Taste wise, no
but some of the home cooked meals are
idea!
the best.
6. `If anything, he’d eat shellfish!
14. Draws the most is going off of people’s
7. Favorite part about eating is the main
reviews. - research on popularity behind it.
course! He loves stuffing his face and it usu- Looks can matter, as long as it tastes good, ally comes with the most food! He’s a fat
it’s fine.
american, but really he is not.
15. Hungry = grumpy & sleepy, tired, not
8. Definitely changes in taste buds. Not
as energetic. He has seen a documentary
liking candy as much, liking more pickled
about a person who’s numb to all including
food. Hated mustard and liked ketchup,
his taste buds so he can’t tell whether he is
but now likes mustard more than ketchup.
full or not and he said he eats until he feels
9. He is VERY adventurous with food! He
energetic. Kevin starved for four days in a
had cold lamb brain salad this summer!
row before !
10. Fairly often he cooks for himself - once a 16. N/A week. Not as much as he’d like. He bakes
Amanda G.
or not i have all the materials to cook.
23, Female. Graphic Designer. Valencia CA, Suburban Midwest. Absolutely.
food in this age people in fucking 1200
11. Of course. we eat so much processed
didn’t eat processed food they ate what they could grow and the hunters/gatherers ate what they 1. I have absolutely no idea. too much could kill and collect we don’t do shit like 2. I eat out often enough, thank you whole that. foods. In-n-out is delicious. 12. Yeah, I chew it up and spit it out like a 3. NOPE, was a vegetarian for 3 years bird feeding its babies. seriously…. I eat the though just for the hell of it food. I masticate, swallow, and digest. 4. Mediteranean. Falafels are SO GOOD. 13. New years eve. 2009. chevre chaud, It’s fucking delicious. i also really love topasta, red wine. good friends, good times, mato soup with a grilled cheese sandwich. good place. I liked it so much I threw it up 5. Mayonnaise. Most condiments. I don’t through my nose later. like raw carrots. Actually, there’s a lot of 14. I like pretty things. I don’t like food if it’s food that i don’t like. oddly colored. I don’t like overly sugary 6. Right now? I could go for some frozen things. yogurt. 15. I feel not hungry. and I feel like I need 7. Coffee. coffee to counteract the food coma. 8. No. i just became more willing to try 16. Yes. Absolutely some things don’t taste things. as good when you smoke (not before, I 9. Absolutely not. I tried fish for the first mean... overall. You just don’t taste things time about two weeks ago. the same way) but some things taste SO 10. Not as often as I like because I’m so MUCH BETTER like chocolate and coffee goddamn busy, but I do like cooking. i like baking a lot. and i love making scrambled eggs with chicken, half an avocado, and a sprinkling of goat cheese. currently my favorite meal. my meals are based on deliciousness, cheapness, and time commitment. things that are limited: ingredients i don’t approve of, time constraints, whether
Jaymes C. 24, Male. Film Director. Glendale. Grew up in Virginia. Yes.
1.$115 2. 3 or 4 times. Usually only fast food. Islands once or twice. 3. Nope 4. Pizza & BBQ. I enjoy candy. 5. Vegetarian substitutes. 6. IBBQ 7. Feeling so full you contemplate whether or not you’ll die or not. 8. A little. I eat more veggies now. I still have mushrooms though. 9. Sometimes. But I know what I like and stick to it. 10. Almost everyday. But nothing too fancy. Frozen stuff, etc. AND YES. It is only based on budget. Money limits everything. 11. Yes, my generation eats more fast and frozen food. Very few home cooked meals. 12. I always save leftovers. 13. Pass. It’s too sad to talk about! 14. Smelllllll. And it has to look somewhat nice. 15. My stomach growls so much! It’s never quiet. I feel weak too. Full, I don’t want to move. I feel like I need to be rolled everywhere. 16. N/A
Brian B. 24, Male. Chicago. Grew up in a lower middle class family of 6, in the south suburbs of Chicago. His mom is italian, so some of his favorite dishes ended up being old family recipes like my Great Uncle’s Mostacolli. He also eats a lot of pizza, which would probably have not been the case if he didn’t live in a great area for pizza. Likes deep dish a lot, which he began eating around 18 years old. Favorite pizza in general is Aurelio’s pizza in Homweood, IL. His mom went to high school with Joe Aurelio, who took over for his father.
9. I am fairly adventurous. I like trying new places, if it doesn’t cost too much. 10. I cooked a lot last year, living in an apartment, and a little bit in the dorms. I made pasta, chicken, stir fry, etc. It’s based off budget, cooking knowledge, and taste. 11. I think food is generally steady, people will always spend money on restaurants and good recipes. Changes in culture though could change food in unexpected ways, as represented by how varied Mexi-
1. I don’t know. ~ $250 - $300
can is from Italian is from African cuisine.
2. Right now, very much (I need to get a
12. I eat it.
fridge, don’t have a meal plan). Generally,
13. I like Grand Lux Cafe in Chicago for the
I eat out two or three times a week back
memories of eating with my family. Aurelios
home. Usually its fast food, and an excuse
pizza for family parties. Unos/Lou Malnatis
to go somewhere with friends.
for good times with friends.
3. I am not a vegan / vegetarian.
14. Taste, a little bit of looks. Not much else.
4. Portillos Hot Dogs. Its a Chicago local
15. I feel weak, dizzy, or unfulfilled before I
place, that serves Hot Dogs, Hamburg-
eat. Its good for waking up, planning your
ers, Italian Beef, etc. I usually get Double
day after the meal - things like that. I think I
Cheeseburgers or Italian Beef.
would prefer longer meals than is the norm
5. Chili with lots of beans. At least, that’s
in the US. I eat slow, and ease stress while
the one my mom serves most that I don’t
eating a meal.
care much for.
16. N/A
6. Steak / Lobster dinner right now. That sounds very good. Melted butter and shrimp on the side? 7. Probably the main course. I really like salads before meals though, so everyone can talk, and usually everyone comes in hungry. 8. Yes. I like vegetables a lot more. 38//
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