C N E T
O T N S
Mission & Vision
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about a.s.k.
4
the team
5
biography
6
graphic design
8
Sustainability & Belize
12
Photography
14
content building
16
social media
20
print media
24
web design
26
marketing strategies
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business strategies
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mission To provide affordable, full-service branding and marketing communications that helps local businesses discover their true purpose and voice and help them create sustainable experiences that work.
vision Local knowledge helping advance local initiatives sustainably!
About A.S.K. Brands are like people. When someone truly loves their work, they’re not afraid to try new things. They radiate creativity and people are drawn toward that energy. A.S.K. is a full-service branding and marketing communications agency that helps clients discover their true voice and purpose to inspire audiences around the world. We create experiences that work. A.S.K. was established to promote finesse ideas in design, marketing strategies and web analytics. We are dedicated to providing impeccable and custom atmospheres to reflect our clients “personal style.” We offer affordable services for any budget to meet our client’s needs in all areas of design, marketing and web analytics. With our design expertise we can simplify the most intimidating projects and with our frugal nature we invite you to partake in having us provide the best of services and quality for your personal/ business needs.
THE TEAM
Misael Isai Canto
Content Strategist/Accounts Manager Content Builder/ Budgeting/ Sustainability Specialist/ Guest Services/ Business Management/ Branding/ Event Planning/ Photogaphy/ Manatee & Biodiversity Enthusiast.
Michael kale fuller Creavtive Analyst/
Graphic Design/Marketing Strategy/Web Design/ Google Analytics + Adwords/ SEO/ Social Media/ Digital Marketing/ Print Media/ Consultant/ Dog Lover.
BIOGRAPHY: MISAEL CANTO
Misael Isai Canto is the co-founder of A. S. K (Analysis. Sustainability. Knowledge) & Belize, a full-service branding and marketing communications agency that helps local entrepreneurs finesse ideas in design, marketing strategies and web analytics. With more than 10 years of diverse experience in Belize’s tourism and service industry and with a keen interest in sustainability, Misael has helped chart and impact growth, development and inclusion of local culture, the environment and entrepreneurship in tourism development in Belize. He holds an Associate Degree in Tourism and Hospitality Management and Certificates in Sustainability and Sustainable Tourism from The Global Sustainable Tourism Council (GSTC) and the Sustainable Destination Alliance of the Americas (SDAA). As an amateur biodiversity and conservation planning enthusiast, Misael helps raise awareness amongst visitors to Belize, especially as it pertains to illicit human-wildlife conflicts/interactions and his rich Maya culture and heritage. As the Sustainable Tourism Specialist for the Belize Tourism Board (BTB), Misael assisted greatly with the updating of the National Manatee Recovery Plan (2015), National Biodiversity Strategy and Action Plan (2016) and the creation and implementation of a National Wildlife Communication Strategy (2017) for Belize in Partnership with the Belize Forest Department and the Houston Zoo. A short story publication by the Belize Book Industry Association won him 2nd Place for the Belize Literary Prize in 2015. .
BIOGRAPHY: MICHAEL FULLER Michael Kale Fuller is the founder of A.S.K. & Belize. He is known most well for his creative eye in solving everyday problems. He Specialises in graphic design, branding, web design and offers services to businesses of all sizes around the world. Past and current clients of his include Maya Island Air, Karl H. Menzies, Kaalpul Atitlan Guatemala, Belize Best Western Plus, Hausen Taiwan, and Carmelita Gardens Belize to name a few. His work has been featured in installations in Amiens & Paris - France, Belize, Taiwan, The Philippines & GuangZhou China. While he holds a Bachelor in Science, Michael has always had a passion for design and using it as a tool to attract business and generate sales. He currently is the DMC (Digital Marketing Consultant) for companies in Belize that distribute services in the Tourism Industry and Beverage Industry. He has worked for brands such as Heineken, Errazuriz, Santa Carolina, Leyland Paints, Tito’s Vodka and more. Michael is often described as a digital nomad, adapting circumstances to make a product or service work. Drawing inspiration from his travels has also helped in creating loyalty between the clients and services offered so as to not compete with the quality of work being provided. “Brands are like people. When someone truly loves their work, they’re not afraid to try new things. They radiate creativity and people are drawn toward that energy. A.S.K. & Belize is a full-service branding and marketing communications agency that helps clients discover their true voice and purpose to inspire audiences around the world. We create experiences that work.” To Learn more about Michael and what he has done, check out his CV to the end of this portfolio.
GRAPHIC DESIGN
Logos | Posters | Business Cards | Banners | Certificates | Brochures | Billboards | Social Media | Digital Media
PHOTOGRA
APHY
CONTENT BUILDING
POP: Pot Of Proteus, has been one of our biggest publications yet. What is talent? Belize may just be your next stop in finding some of the best, unexposed and raw talents nestled in this little country we like to call home. Talent often is unexposed or undermined in the world we live in today. These ideas and the passion that comes along with them often are not developed further, either because of a lack of resources, finances or simply put, exposure. Pot of Proteus helps to bridge that gap by granting free exposure beyond the borders of Belize. “Under 30,” was our first issue’s theme. It represented the young and fresh talents of Belize from entrepreneurial skills to the arts and lifestyles of youth in Belize. These young women and men have worked hard in making a name for themselves and along with their passion and compassion, they’ve become independent power houses on the rise in making their marks in Belize. Our digital magazine is available on our social media outlets for free download to Belizeans and their peers as well as being available on ISSUU, which is an online platform for high-end magazine to reach the masses. With this modern take on a traditional magazine, we hope to not only get the young populace the right kind of exposure, but to also put Belize on the market as a thriving society; where youth especially are uplifted with the idea that they can make something of themselves. This package suits the needs of travellers, distributors and the needs of the everchanging technology landscape, in order to cover a much wider target audience than the magazine could do in the past.
OTHER PUBLICATIONS
SOCIAL MEDIA Let’s face it, it’s 2018 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru? Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. What and Why Social Media? Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Now look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. The two seem to go hand-in-hand. But you may still be wondering, why social media? ‘‘Social networks are one of the fastest growing industries in the world’’. This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely be time to start investing in social media if you haven’t already.
Social Media and Social Networking Sites Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. As part of an introduction, here are a few social network examples. Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start engaging with your consumers. Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark? Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words. LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c. Google +, Youtube, Foursquare and Pintrest are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. Should Facebook be worried? What’s your take on any of the above social networking sites? Are there any other sites you display your digital media and connect with consumers on? We’d love to know!
Pages we currently Manage: 1. C.E.L.A. Belize 2. Zitro International Ltd. 3. Surface Solutions at Karl H. Menzies 4. The Beverage Division at Karl H. Menzies 5. Carmelita Gardens Belize 6. King Lewey’s Island Resort 7. Gayla’s Art Gallery 8. BTIA Cayo Chapter
CREATE SOMETHING UNIQUE with Print Media
Web Design via WIX
BUSINESS MANAGEMENT MARKETING & BRANDING TRAVEL + tOURISM
Property management
eDUCATION
DISTRIBUTION
GUEST SERVICES
REAL ESTATE NGO
MARKETING STRATEGIES Brand identity is an important part of marketing. It says something about your business or its physical products; for example, what they look like, how they smell or feel. In fact, properly created, a brand identity says everything about what the product wants to be, both from the inside (the DNA) and the outside (design). Whether you want to create a product or are considering rebranding, you’ll be in the best of hands with our team. Strategy is the connective tissue of our firm. Today’s media convergence makes it more important than ever for master marketing strategies to unify content, channels, and platforms. The taste of the business world has shifted with advances in technology and A.S.K. is there to meet the creative needs of every client who hopes to attract multitudes of customers.
Contact: Michael kale fuller Creavtive Analyst
Graphic Design/Marketing Strategy/Web Design/ Google Analytics + Adwords/ SEO/ Social Media/ Digital Marketing/ Print Media/ Consultant/ Dog Lover.
Misael Isai Canto Content Strategist
Content Builder/ Budgeting/ Sustainability Specialist/ Guest Services/ Business Management/ Branding/ Event Planning/ Photogaphy/ Manatee & Biodiversity Enthusiast.
+501 631-8929 m.kale.fuller@gmail.com
+501 615-4863 misaelcanto13@hotmail.com
Click HERE for Michael’s CV.
Click HERE for Misael’s CV.