Michael Dastic- Marketing Research and Analysis Consumers also differ in the way they define the needs they want to meet when buying a product or service. These factors, sometimes referred to as purchase criteria, are important to understand the reasons why customers buy products or services from products offered by competitors. Michael Dastic says: People who are similar to a target consumer are more likely to be persuaded to buy from them. The other way to assess consumer behaviour is to determine whether a customer's interest in a product is convincing enough to make a purchase. One of the most important factors in deciding why a consumer would buy is the quality, price, availability, quality of service and other factors.
To ensure that your marketing budget is used wisely, you need to understand your customers needs. You cannot understand all the factors that influence customer behaviour without understanding consumer behaviour. In other words, you want the steps you take to bring your product to market to be in line with what you know about consumer behaviour. The consumer-buyer decision process allows you to draw up a marketing plan that will convince you that the product or service can be purchased to solve the problems of the buyer or consumer. Michael Dastic - To understand consumer behaviour through the Engel-Kollet-Blackwell (EKB) model, we need to understand what goes through consumers "minds when they make a purchase decision. If consumers decide to buy based on rational knowledge, they make a decision - and make it. Interpreting individual buying behavior would be an overwhelming task, but analysts have found four key models to describe group characteristics of consumer buying behavior. Most marketers now recognize that consumer behavior is actually what happens in the context of the goods and services that consumers receive. It is highly predictable and we have a good understanding of consumer buying behaviour for a particular product based on the EKB model and a number of other factors such as age, gender, education, income, race, ethnicity, etc.
Buying behaviour refers to the decisions and actions people make to buy a product or service for individual or collective use. Customer behaviour refers to individual buying habits, including background factors that influence an individual's purchasing decision. A customer profile is information about a customer that helps determine why people buy the product or not.