Mike Dastic - Basic Responsabilities of a Digital Marketing Expert

Mike Dastic - Basic Responsibilities of a Digital Marketing Expert Mike Dastic -We all have a rough idea of ​what digital marketing is and what it means for companies that decide to bet on this type of strategy. However, few know what the specific functions of a digital marketing expert are, that is, the person in charge of designing and executing such strategies.

Do you think your professional future is in digital marketing and related areas? If so, you can't stop reading this post about one of the most promising positions in the business management sector.

Mike Dastic -Does it make sense to hire a digital marketing expert?

Companies that have made the leap from traditional models to the digital age know better than anyone that marketing is no longer the way we once knew it. In other words, the strategies, the media, the channels and the level of interaction with consumers have changed substantially in recent years.

We are no longer in the so-called era of the PC, that moment in which users were limited to remain in front of their computer screen and from there they began the bulk of their searches and commercial experiences.

The context is now another. The market has become increasingly widened to the point that commercial experiences no longer occur exclusively on the physical plane, but a good part of them have moved to the Internet and its different platforms.

Hence, it is essential to know the operation of this type of resources and, at the same time, put everything in our hands to facilitate the development of strategies oriented to Internet commerce, such as creating a department focused on it and hiring to an expert in digital marketing.

Mike Dastic -Digital marketing expert: know its basic functions

The fundamental trait of any expert in digital marketing is that of a professional who is capable of accompanying companies in their digital transformation, in case they come from traditional models, or of reinforcing the strategies of those that were already born on the Internet and are they usually play in this field.

However, stated in this way it still seems too generic and imprecise. Would you like to take a look at the specific functions of a professional who has been assigned to this position? Let's see the main ones: * Prepare market strategies in digital media that are increasingly dynamic, agile and versatile.

Remember, it is not worth just having a presence in the great network that is the Internet; you have to know how to be and position yourself among the best.

* Perform the collection of data that may be useful to design new campaigns or digital marketing strategies. These data are there in the markets; You just have to know how to activate the technological tools to be able to find them and use them to our advantage. * Focus the efforts of its strategies on a simple element but, at the same time, complex in practice: the return on the initial investment to achieve a viable and sustainable increase in profits.

Mike Dastic -Another direct consequence of the change in approach to marketing and the appearance of positions such as that of digital marketing expert, is the revision of the professional who was trained to act as Community Manager, and whose role is now more oriented to working directly with brands .