Inbound Transport Style Guide by Michael Grace

Style Guide T R A N S P O R T

Contents - Inbound Transport Style Guide

Styles and variation

Logo positioning and size

Colour

Typeface

Logo applications

Photography usage

Further information

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Information This style guide has been designed to provide consistency regarding the use of the Inbound Transport logo. Establishing a strong and instantly recognisable identity for Inbound Transport can only be achieved through the consistent application of the logo and appropriate use of the the graphics. The logo and graphics have been developed to better promote Inbound Transport as a strong Distribution Company and an economically vibrant workplace. The proper use of the logo is both welcomed and encouraged. We request that the following guidelines be adhered to at all times when using the Inbound Transport logo.

Inbound Transport Logo The new logo graphically represents t Inbound Transport. Each graphic arc indicating forward growth and movement of the company and the clients we love to help. The green of the logo communicate a pristine work environment and demonstrate the sustainable company it is. The orange speaks of the companies affinity with the packaging and distribution industry reflecting the workers themselves and safety through the international colour of alertness and safety gear.

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Styles and Variation The logo should be used in one of the styles illustrated below for all published work:

TRANSPORT

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01 Main Logo This logo is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging. This logo is available in a negative version and different colour schemes, see section 7.

02 Secondary Logo/Landscape Print This logo is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging that contains a landscape dimension or contains a slim landscape style. This logo is not available in a negative version.

Logo positioning and size

Positioning When positioning the Inbound Transport logo alongside other organisational logos, the Inbound Transport logo should be positioned to produce an equally balanced group of logos. Logos can be positioned more than 10mm apart. However there must be no less than 10mm between the Inbound Transport logo and any other logo.

OTHER LOGO OTHER LOGO T R A N S P O R T

not less than 10mm

Clear Space The proportions, spacing and relative positioning of the symbol and logotype must remain consistent. The letter “x” on the diagram indicates the minimum clear space required around the logo image.The size of “x” is determined by the height of the letter “I” halved in the word ‘Inbound’. As such, depending on the size of the logo, the clear spacerequired for each usage may vary. For example, if the logo was enlarged to a point where the letter “I” was 3cm high, the clear space required around the logo elements would be 1.5cm. No graphic or text elements should appear within the clear space area.

not less than 10mm

X X

TRANSPORT

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X X

X = the upper case “I” half the Height of “Inbound”

Minimum sizes When using the Inbound Transport logos, they must not be reduced in size to less than than indicated to the right as the text legibility will deteriorate. When using the logo for the following: 1. Corporate sponsorship 2. Co-branding 3. Press advertisements. The minimum height of the logo may be no less than 25mm and no sub text should be used below Inbound Transport. The minimum height of the Secondary logo may be no less than 20mm and no sub text should be used below Inbound Transport.

25mm

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20mm TRANSPORT

Colour Wherever possible, the logo should be reproduced in the 2 specified colours. PMS (spot) colour printing offers the most accurate colour for the logo but it cannot be used to reproduce full colour photographs. For promotional brochures with full colour photos, CMYK printing is the right process to use. Where colour is not an option, use greyscale or black print.

USP (Unique Selling Proposition) When using the USP’s as a part of the logo, Orange PMS Orange 021C is the preferred colour option. However in appropriate circumstances (eg. when not used with logo) the USP can be displayed in Green PMS 7473C or Black

Two Colour The logo features colours specified by the international colour standard Pantone® Matching System (PMS). Should Pantone® colours be unavailable, use the equivalent four colour process colour mix.

Cool Gray 9C CMYK 0/10/0/60 WEB RGB 130/130/130 100% General use

Green PMS 7473C CMYK 80/19/52/2 WEB RGB 30/152/138 100% General use 50% Document use 30% Document use

Orange PMS Orange 021CC CMYK 0/83/100/0 WEB RGB 255/80/0 100% General use 50% Document use 30% Document use

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One Colour When using the logo block in its outline format, the block can only appear in the darker PMS Orange 021C. On occasions when the preferred colour is unavailable, the logo can be reproduced in Green PMS 7473C or Black.

Reversed The logo may be reversed from a block colour, using PMS Orange 021C or Green PMS 7473C . Please refer to page 8 for examples of this use.

Typeface Hard Copy Typeface

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Aaux ProLight Body copy (8pt) Cool Gray 9C Header (20pt - 26pt) Orange PMS Orange 021CC Green PMS 7473C

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Aaux ProMedium Sub Header (8pt - 12pt) Orange PMS Orange 021CC Green PMS 7473C

Soft Copy Typeface

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica Regular Body copy (8pt) Cool Gray 9C Header (20pt - 26pt) Orange PMS Orange 021CC Green PMS 7473C

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Helvetica Bold Sub Header (8pt - 12pt) Orange PMS Orange 021CC Green PMS 7473C

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Aaux ProBold

Body copy (8pt) Cool Gray 9C Header (20pt - 26pt) Orange PMS Orange 021CC Green PMS 7473C

Header copy (20pt - 26pt) Orange PMS Orange 021CC Green PMS 7473C

Logo applications Incorrect Logo Usage Misuse of the Inbound Transport logo devalues it. When a logo is stretched out of proportion it might be inappropriately distorted (1 & 2) Please ensure that you maintain the aspect ratio when enlarging the logo. The logo must never be rotated (3). The logo must not be printed in any other colour than specified (4). The logo must not be interrupted by images or textures (5). Elements of the logo must not be moved (6)

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Correct Logo Usage When used over an image these applications to the bottom (1-4) are acceptable variations; If reversing out black (3), the logo must be in a spot where the image is light and even (not busy). It is not to include the USP. Permission must be sought in writing from Inbound Transport for any use of the logo outside these guidelines.

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Photography usage Meaning behind our Photography The images at Inbound Transport are to be used to show the essense of the company and what it stands for, Vast experience in warehousing, trucking, shippung and packaging. We want our photographs to capture the happenings of our distribution warehouse and the office. We want people to see we are the same as the little guy the everyday average Joe. The consideration of audience is very important to inbound transport, and because our audience is so vast we want to show people the use our services what our jobs about and the sercurity they can have by choosing us as there distributer. There are two categories we use for our photogrpahs. Warehousing / Dstribution Business / Office

Photography usage rules Inbound Transport has worldwide usage rights on all images shown in this document, on all printed material including point-of-sale, outfoor, press and online material until july 2016.

Downloads Low resolution images are available on inboundtransport.com/user/brand Hi-res versions must be requested from brandpphotography@inboundtransport.com

Using your own Photography If all of these guidelines are met below and have been submitted to sales@inboundtransport.com then you have the rights to use your own photography. • Does the image represent what the company is about. • Is the image full of colour and free of any treatment (i.e. duotone, posterisation, cross-processed, etc.) • Does the image feel unique to what already exists to our company and our competitors • Is there people in the image? and do they look respectable to represent Inbound Transport in a image • Does is violate any protocals or what the company stands for All Material must be submitted to sales@inboundtransport.com for approval prior to publication. A final sample is requested

Warehousing / Distribution

Business / Office

Further Information downloading logos

contact

Inbound Transport logos are available from the website, where they are divided into two categories, General Office Use and Professional Publishing Use. The logos are available in the following formats inboundtransport.com/user/brand General Office Use JPEG (Joint Photographic Experts Group) Professional Publishing Use EPS (Encapsualted Postscript File) Permission must be sought in writing from Inbound Transport for any use of the logo outside these guidelines.

For further information contact: The General Manager 74 Lara Way, Campbellfield Victoria 3061, Australia Phone 02 6033 8999 Fax 02 6033 3317 Email sales@inboundtransport.com inboundtransport.com

To our partners

Formats

These guidlines are for the use of Inbound Transport design teams and angenies only. Pleae refer to our terms and conditions on inboundtransport.com/about/terms You can request ifurter information o the Inbound Transport website.

The guide book can also be viewd online from our website. Please visit inboundtransport.com/brand/login

Thank you.

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