TPSCC BRAND GUIDE

THE PRINTED SHADE CLOTH COMPANY

DESIGN AND BRAND GUIDELINES MOVING INTO A BRAND NEW ERA.

The Printed Shade Cloth Company 416 Foleys Road, Derrimut, VIC 3030 1300 742 332 info@tpscc.com.au

THE PRINTED SHADE CLOTH COMPANY

INTRODUCTION OUR GUIDELINES These guidelines describe the visual and verbal elements that represent The Printed Shade Cloth Company brand identity.

This includes our name, logo and other elements such as colour type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong and unified image of our company.

This document reflects our commitment to quality, consistency and overall faith in our brand.

THE PRINTED SHADE CLOTH COMPANY

CONTENTS

THE BRAND MARK / LOGO / CLEARSPACE AND COMPOSITION / COLOURS / PLACEMENT TYPOGRAPHY / MONTSERRAT IMAGERY

THE PRINTED SHADE CLOTH COMPANY

THE BRAND MARK

LOGO / THE BRAND MARK

THE LOGO Simple, concise and straight forward keywords that reflect how we operate at The Printed Shade Cloth Company.

As leading providers of printing solutions to a vast array of company’s, our primary objective is to manage their printing collateral with confidence, accuracy and attention to detail.

Opting for a minimalistic and timeless aesthetic, the logo was designed to sustain and live through a world of constant change. With its block-type features, the logo combines both tradition and modernism with experience and reliability.

CLEARSPACE AND COMPOSITION / THE BRAND MARK

CLEARANCE SPACE It’s important to keep the logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. The exclusion zone indicates the closest any other graphic element or message can be postioned in relations to the logo.

COMPUTATION To work out the clearance space, use the “C” as a reference.

APPLICATION ON A BACKGROUND

PRIMARY OPTIONS

LOGO A

SECONDARY OPTIONS

LOGO B

LOGO C

LOGO D

COLOURS / THE BRAND MARK

COLOUR SYSTEM

100

The Printed Shade Cloth Company uses two primary colours: Black and White.

Consistent use of these primary colours will contribute to the cohesive and harmonious look of the brand identity across all relevant media and documentation.

80

‘WHITE’

‘BLACK’ 60

40

Secondary colours: Blue and Grey are used to fill in the gaps when needed.

Vigilant use of these colours is required, as our overall aesthetic is comprised of a monochromatic identity.

CMYK: PMS: RGB: HEX:

CMYK: PMS: RGB: HEX:

0-0-0-0 N/A 255 - 255 - 255 #FFFFFF

100

100

80

80

‘BLUE’

CMYK: PMS: RGB: HEX:

93 - 47 - 15 - 1 7690C 0 - 117 - 169 #0075A9

0 - 0 - 0 - 100 N/A 35 - 31 - 32 #231F20

‘GREY’ 60

60

40

40

CMYK: PMS: RGB: HEX:

0 - 0 - 0 - 55 N/A 138 - 140 - 142 #8A8C8E

PLACEMENT / THE BRANDS MARK

WATER MARK

RITES OF PASSAGE TATOO FESTIVAL 2018

The placement of our watermark is crucial to ensure consistency among our product shots. All watermarks must be placed on the bottom right of every image with either of the Primary Options.

** Majority of colour and vibrancy comes from our imagery. Our aim is to provide a distinction between our identity and work.

Application of black text boxes raise the recognisability of our brand.

The Printed Shade Cloth Company specialises in producing high quality Mesh products to help you market and grow your business.

THE PRINTED SHADE CLOTH COMPANY

TYPO GRAPHY THE COMPANY TYPEFACE To ensure a consistant appearance of communications, the management of typography is essential and must be uniform.

Typographic hierarchy presents lettering so that the most imporant words are displayed with the most impact, so that users can scan text for key information.

TYPOGRAPHY AND HEIRARCHY / TYPOGRAPHY

MONTSERRAT We use one Typeface, Montserrat for all internal and commisioned communications.

THE HEADER

Sequencer and Title for Marketing Capital Letters

SUBHEADING Subline Sections Capital Letter

PRIMARY

Context text Lower case

THE PRINTED SHADE CLOTH COMPANY

IMAGERY

OUR VISUAL STYLE Our own “Visual Style” is an imporant aspect of conveying our unique identity to our clients. This element is crucial in achieving a consistent look throughout our documentation and website.

PHOTOGRAPHY / IMAGERY

QUALITY IMAGERY Our image should reflect this understanding and foster trust in our professionalism.

Whilst it would be highly naive to suggest that high quality imagery boosts sales it does however act as a point of trust for our customers.

If they recognise that we project professionalism in our visual presentation then this would anchor the message that we provide a ‘Premium’ service at all times.

AESTHETIC • High in Contrast • High in Clarity • Vibrant yet Serious • Bold & Trustworthy

THE PRINTED SHADE CLOTH COMPANY

MOVING INTO A BRAND NEW ERA TPSCC. Design and Brand Guidelines

The Printed Shade Cloth Company 416 Foleys Road, Derrimut, VIC 3030 1300 742 332 info@tpscc.com.au