Q1, 2015 Market Within A Market

Page 1


WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a significant sales increase in Venice while at the same time there is an alarming drop in sales price from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in your neighborhood. Although you can easily access the broad national, state, and/or country trends published by the media, they may not have anything to do with what is occurring in your own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?


WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within markets may be performing in a different way from one another and from national averages.

With the current stringent lending situation, having knowledge of the specialized market trends for the neighborhood you are contemplating is vital for true success in your transaction.

Don’t be mislead by ideas that are not actual facts. What is in fact occurring in the markets of those areas may be counterintuitive of notions or ideas you may have perceived from national averages. Knowledge is power and knowing all the facts will give you the power to make the most educated choice.


BEL AIR– HOLMBY HILLS

SFR

Median Price ……………………..…….

$1,975,000

Median Price ……………………..…….

$2,385,000

20.8%

Average Price per Square Foot ….…

$855

Average Price per Square Foot ….…

$990

15.8%

Properties Sold ……………………….

39

Properties Sold ……………………….

45

15.4%

Properties Pending Sale ………………

35

Properties Pending Sale ………………

42

20.0%

Properties For Sale …………….……...

163

Properties For Sale …………….……...

170

4.3%

Days on Market (Pending Sale) ….…..

151

Days on Market (Pending Sale) ….…..

92

-38.9%

Percent Under Contract ………….……

21.47%

Percent Under Contract ………….……

24.71%

15.1%


BEVERLY CENTER – MIRACLE MILE

SFR

Median Price ……………………..…….

$1,218,000

Median Price ……………………..…….

$1,380,000

13.3%

Average Price per Square Foot ….…

$585

Average Price per Square Foot ….…

$656

12.1%

Properties Sold ……………………….

42

Properties Sold ……………………….

39

-7.1%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

56

19.1%

Properties For Sale …………….……...

115

Properties For Sale …………….……...

110

-4.3%

Days on Market (Pending Sale) ….…..

49

Days on Market (Pending Sale) ….…..

51

4.8%

Percent Under Contract ………….……

40.87%

Percent Under Contract ………….……

50.94%

24.6%


BEVERLY CENTER – MIRACLE MILE

CONDO

Median Price ……………………..…….

$584,500

Median Price ……………………..…….

$679,250

16.2%

Average Price per Square Foot ….…

$537

Average Price per Square Foot ….…

$506

-5.8%

Properties Sold ……………………….

18

Properties Sold ……………………….

24

33.3%

Properties Pending Sale ………………

25

Properties Pending Sale ………………

29

16.0%

Properties For Sale …………….……...

53

Properties For Sale …………….……...

59

11.3%

Days on Market (Pending Sale) ….…..

79

Days on Market (Pending Sale) ….…..

57

-28.6%

Percent Under Contract ………….……

47.17%

Percent Under Contract ………….……

49.15%

4.2%


BEVERLY HILLS

SFR

Median Price ……………………..…….

$5,325,000

Median Price ……………………..…….

$4,700,000

-11.7%

Average Price per Square Foot ….…

$1,202

Average Price per Square Foot ….…

$1,536

27.8%

Properties Sold ……………………….

33

Properties Sold ……………………….

34

3.0%

Properties Pending Sale ………………

45

Properties Pending Sale ………………

48

6.7%

Properties For Sale …………….……...

153

Properties For Sale …………….……...

144

-5.9%

Days on Market (Pending Sale) ….…..

82

Days on Market (Pending Sale) ….…..

75

-8.0%

Percent Under Contract ………….……

29.41%

Percent Under Contract ………….……

33.33%

13.3%


BEVERLY HILLS

CONDO

Median Price ……………………..…….

$1,225,000

Median Price ……………………..…….

$1,170,000

-4.5%

Average Price per Square Foot ….…

$713

Average Price per Square Foot ….…

$669

-6.2%

Properties Sold ……………………….

23

Properties Sold ……………………….

32

39.1%

Properties Pending Sale ………………

28

Properties Pending Sale ………………

37

32.1%

Properties For Sale …………….……...

87

Properties For Sale …………….……...

90

3.4%

Days on Market (Pending Sale) ….…..

68

Days on Market (Pending Sale) ….…..

96

42.2%

Percent Under Contract ………….……

32.18%

Percent Under Contract ………….……

41.11%

27.7%


BEVERLY HILLS P.O.

SFR

Median Price ……………………..…….

$2,415,000

Median Price ……………………..…….

$1,734,000

-28.2%

Average Price per Square Foot ….…

$818

Average Price per Square Foot ….…

$731

-10.6%

Properties Sold ……………………….

34

Properties Sold ……………………….

28

-17.6%

Properties Pending Sale ………………

43

Properties Pending Sale ………………

41

-4.7%

Properties For Sale …………….……...

185

Properties For Sale …………….……...

206

11.4%

Days on Market (Pending Sale) ….…..

100

Days on Market (Pending Sale) ….…..

94

-5.3%

Percent Under Contract ………….……

23.24%

Percent Under Contract ………….……

19.90%

-14.4%


BEVERLYWOOD

SFR

Median Price ……………………..…….

$847,500

Median Price ……………………..…….

$895,000

5.6%

Average Price per Square Foot ….…

$528

Average Price per Square Foot ….…

$592

12.1%

Properties Sold ……………………….

42

Properties Sold ……………………….

45

7.1%

Properties Pending Sale ………………

54

Properties Pending Sale ………………

52

-3.7%

Properties For Sale …………….……...

131

Properties For Sale …………….……...

86

-34.4%

Days on Market (Pending Sale) ….…..

49

Days on Market (Pending Sale) ….…..

45

-8.2%

Percent Under Contract ………….……

41.22%

Percent Under Contract ………….……

60.47%

46.7%


BRENTWOOD

SFR

Median Price ……………………..…….

$2,530,000

Median Price ……………………..…….

$2,800,000

10.7%

Average Price per Square Foot ….…

$957

Average Price per Square Foot ….…

$876

-8.5%

Properties Sold ……………………….

33

Properties Sold ……………………….

33

0.0%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

51

8.5%

Properties For Sale …………….……...

171

Properties For Sale …………….……...

168

-1.8%

Days on Market (Pending Sale) ….…..

67

Days on Market (Pending Sale) ….…..

52

-23.3%

Percent Under Contract ………….……

27.49%

Percent Under Contract ………….……

30.36%

10.4%


BRENTWOOD

CONDO

Median Price ……………………..…….

$738,000

Median Price ……………………..…….

$735,000

-0.4%

Average Price per Square Foot ….…

$515

Average Price per Square Foot ….…

$538

4.5%

Properties Sold ……………………….

35

Properties Sold ……………………….

41

17.1%

Properties Pending Sale ………………

49

Properties Pending Sale ………………

47

-4.1%

Properties For Sale …………….……...

129

Properties For Sale …………….……...

109

-15.5%

Days on Market (Pending Sale) ….…..

62

Days on Market (Pending Sale) ….…..

64

4.2%

Percent Under Contract ………….……

37.98%

Percent Under Contract ………….……

43.12%

13.5%


BURBANK

SFR

Median Price ……………………..…….

$635,000

Median Price ……………………..…….

$649,500

2.3%

Average Price per Square Foot ….…

$405

Average Price per Square Foot ….…

$427

5.4%

Properties Sold ……………………….

136

Properties Sold ……………………….

108

-20.6%

Properties Pending Sale ………………

148

Properties Pending Sale ………………

150

1.4%

Properties For Sale …………….……...

278

Properties For Sale …………….……...

280

0.7%

Days on Market (Pending Sale) ….…..

54

Days on Market (Pending Sale) ….…..

43

-20.0%

Percent Under Contract ………….……

53.24%

Percent Under Contract ………….……

53.57%

0.6%


BURBANK

CONDO

Median Price ……………………..…….

$415,000

Median Price ……………………..…….

$459,750

10.8%

Average Price per Square Foot ….…

$329

Average Price per Square Foot ….…

$336

2.1%

Properties Sold ……………………….

30

Properties Sold ……………………….

28

-6.7%

Properties Pending Sale ………………

39

Properties Pending Sale ………………

39

0.0%

Properties For Sale …………….……...

95

Properties For Sale …………….……...

71

-25.3%

Days on Market (Pending Sale) ….…..

60

Days on Market (Pending Sale) ….…..

62

3.5%

Percent Under Contract ………….……

41.05%

Percent Under Contract ………….……

54.93%

33.8%


CALABASAS

SFR

Median Price ……………………..…….

$1,350,000

Median Price ……………………..…….

$1,199,000

-11.2%

Average Price per Square Foot ….…

$398

Average Price per Square Foot ….…

$430

8.0%

Properties Sold ……………………….

43

Properties Sold ……………………….

43

0.0%

Properties Pending Sale ………………

52

Properties Pending Sale ………………

61

17.3%

Properties For Sale …………….……...

187

Properties For Sale …………….……...

196

4.8%

Days on Market (Pending Sale) ….…..

87

Days on Market (Pending Sale) ….…..

75

-13.3%

Percent Under Contract ………….……

27.81%

Percent Under Contract ………….……

31.12%

11.9%


CALABASAS

CONDO

Median Price ……………………..…….

$416,000

Median Price ……………………..…….

$402,000

-3.4%

Average Price per Square Foot ….…

$312

Average Price per Square Foot ….…

$340

9.0%

Properties Sold ……………………….

5

Properties Sold ……………………….

15

200.0%

Properties Pending Sale ………………

9

Properties Pending Sale ………………

18

100.0%

Properties For Sale …………….……...

17

Properties For Sale …………….……...

24

41.2%

Days on Market (Pending Sale) ….…..

78

Days on Market (Pending Sale) ….…..

69

-11.5%

Percent Under Contract ………….……

52.94%

Percent Under Contract ………….……

75.00%

41.7%


CHEVIOT HILLS-RANCH PARK

SFR

Median Price ……………………..…….

$1,951,800

Median Price ……………………..…….

$1,455,000

-25.5%

Average Price per Square Foot ….…

$625

Average Price per Square Foot ….…

$724

15.8%

Properties Sold ……………………….

11

Properties Sold ……………………….

19

72.7%

Properties Pending Sale ………………

16

Properties Pending Sale ………………

16

0.0%

Properties For Sale …………….……...

33

Properties For Sale …………….……...

32

-3.0%

Days on Market (Pending Sale) ….…..

30

Days on Market (Pending Sale) ….…..

54

79.8%

Percent Under Contract ………….……

48.48%

Percent Under Contract ………….……

50.00%

3.1%


CULVER CITY

SFR

Median Price ……………………..…….

$740,000

Median Price ……………………..…….

$950,000

28.4%

Average Price per Square Foot ….…

$520

Average Price per Square Foot ….…

$601

15.6%

Properties Sold ……………………….

31

Properties Sold ……………………….

42

35.5%

Properties Pending Sale ………………

48

Properties Pending Sale ………………

56

16.7%

Properties For Sale …………….……...

85

Properties For Sale …………….……...

97

14.1%

Days on Market (Pending Sale) ….…..

51

Days on Market (Pending Sale) ….…..

42

-17.7%

Percent Under Contract ………….……

56.47%

Percent Under Contract ………….……

57.73%

2.2%


CULVER CITY

CONDO

Median Price ……………………..…….

$385,500

Median Price ……………………..…….

$420,000

8.9%

Average Price per Square Foot ….…

$379

Average Price per Square Foot ….…

$399

5.3%

Properties Sold ……………………….

28

Properties Sold ……………………….

53

89.3%

Properties Pending Sale ………………

40

Properties Pending Sale ………………

66

65.0%

Properties For Sale …………….……...

82

Properties For Sale …………….……...

94

14.6%

Days on Market (Pending Sale) ….…..

50

Days on Market (Pending Sale) ….…..

37

-24.7%

Percent Under Contract ………….……

48.78%

Percent Under Contract ………….……

70.21%

43.9%


DOWNTOWN

SFR

Median Price ……………………..…….

$235,000

Median Price ……………………..…….

$307,000

30.6%

Average Price per Square Foot ….…

$183

Average Price per Square Foot ….…

$239

30.6%

Properties Sold ……………………….

30

Properties Sold ……………………….

28

-6.7%

Properties Pending Sale ………………

25

Properties Pending Sale ………………

36

44.0%

Properties For Sale …………….……...

96

Properties For Sale …………….……...

80

-16.7%

Days on Market (Pending Sale) ….…..

53

Days on Market (Pending Sale) ….…..

60

11.6%

Percent Under Contract ………….……

26.04%

Percent Under Contract ………….……

45.00%

72.8%


DOWNTOWN

CONDO

Median Price ……………………..…….

$514,000

Median Price ……………………..…….

$560,000

8.9%

Average Price per Square Foot ….…

$508

Average Price per Square Foot ….…

$586

15.4%

Properties Sold ……………………….

112

Properties Sold ……………………….

101

-9.8%

Properties Pending Sale ………………

126

Properties Pending Sale ………………

147

16.7%

Properties For Sale …………….……...

305

Properties For Sale …………….……...

191

-4.6%

Days on Market (Pending Sale) ….…..

71

Days on Market (Pending Sale) ….…..

56

-21.3%

Percent Under Contract ………….……

41.31%

Percent Under Contract ………….……

50.52%

22.3%


ENCINO

SFR

Median Price ……………………..…….

$1,099,500

Median Price ……………………..…….

$1,005,500

-8.5%

Average Price per Square Foot ….…

$407

Average Price per Square Foot ….…

$436

7.1%

Properties Sold ……………………….

82

Properties Sold ……………………….

84

2.4%

Properties Pending Sale ………………

87

Properties Pending Sale ………………

131

50.6%

Properties For Sale …………….……...

311

Properties For Sale …………….……...

349

12.2%

Days on Market (Pending Sale) ….…..

67

Days on Market (Pending Sale) ….…..

49

-26.9%

Percent Under Contract ………….……

27.97%

Percent Under Contract ………….……

37.54%

34.2%


ENCINO

CONDO

Median Price ……………………..…….

$391,000

Median Price ……………………..…….

$317,000

-18.9%

Average Price per Square Foot ….…

$278

Average Price per Square Foot ….…

$279

0.4%

Properties Sold ……………………….

24

Properties Sold ……………………….

38

58.3%

Properties Pending Sale ………………

27

Properties Pending Sale ………………

42

55.6%

Properties For Sale …………….……...

79

Properties For Sale …………….……...

113

43.0%

Days on Market (Pending Sale) ….…..

60

Days on Market (Pending Sale) ….…..

60

0.0%

Percent Under Contract ………….……

34.18%

Percent Under Contract ………….……

37.17%

8.8%


HANCOCK PARK-WILSHIRE

SFR

Median Price ……………………..…….

$1,243,500

Median Price ……………………..…….

$1,260,000

1.3%

Average Price per Square Foot ….…

$586

Average Price per Square Foot ….…

$602

2.7%

Properties Sold ……………………….

62

Properties Sold ……………………….

61

-1.6%

Properties Pending Sale ………………

65

Properties Pending Sale ………………

79

21.5%

Properties For Sale …………….……...

196

Properties For Sale …………….……...

180

-8.2%

Days on Market (Pending Sale) ….…..

65

Days on Market (Pending Sale) ….…..

42

-35.7%

Percent Under Contract ………….……

33.16%

Percent Under Contract ………….……

43.89%

32.3%


HOLLYWOOD

SFR

Median Price ……………………..…….

$800,000

Median Price ……………………..…….

$998,212

24.8%

Average Price per Square Foot ….…

$546

Average Price per Square Foot ….…

$681

24.7%

Properties Sold ……………………….

9

Properties Sold ……………………….

20

122.2%

Properties Pending Sale ………………

17

Properties Pending Sale ………………

22

29.4%

Properties For Sale …………….……...

62

Properties For Sale …………….……...

72

16.1%

Days on Market (Pending Sale) ….…..

71

Days on Market (Pending Sale) ….…..

48

-32.2%

Percent Under Contract ………….……

27.42%

Percent Under Contract ………….……

30.56%

11.4%


HOLLYWOOD

CONDO

Median Price ……………………..…….

$560,000

Median Price ……………………..…….

$610,000

8.9%

Average Price per Square Foot ….…

$454

Average Price per Square Foot ….…

$555

22.2%

Properties Sold ……………………….

19

Properties Sold ……………………….

19

0.0%

Properties Pending Sale ………………

35

Properties Pending Sale ………………

26

-25.7%

Properties For Sale …………….……...

103

Properties For Sale …………….……...

62

-39.8%

Days on Market (Pending Sale) ….…..

59

Days on Market (Pending Sale) ….…..

53

-10.3%

Percent Under Contract ………….……

33.98%

Percent Under Contract ………….……

41.94%

23.4%


HOLLYWOOD HILLS EAST

SFR

Median Price ……………………..…….

$1,255,000

Median Price ……………………..…….

$1,135,000

-9.6%

Average Price per Square Foot ….…

$537

Average Price per Square Foot ….…

$536

-0.2%

Properties Sold ……………………….

27

Properties Sold ……………………….

26

-3.7%

Properties Pending Sale ………………

29

Properties Pending Sale ………………

40

37.9%

Properties For Sale …………….……...

101

Properties For Sale …………….……...

93

-7.9%

Days on Market (Pending Sale) ….…..

80

Days on Market (Pending Sale) ….…..

85

6.4%

Percent Under Contract ………….……

28.71%

Percent Under Contract ………….……

43.01%

49.8%


LOS FELIZ

SFR

Median Price ……………………..…….

$1,005,000

Median Price ……………………..…….

$1,350,000

34.3%

Average Price per Square Foot ….…

$604

Average Price per Square Foot ….…

$598

-1.0%

Properties Sold ……………………….

54

Properties Sold ……………………….

47

-13.0%

Properties Pending Sale ………………

58

Properties Pending Sale ………………

60

3.4%

Properties For Sale …………….……...

165

Properties For Sale …………….……...

126

-23.6%

Days on Market (Pending Sale) ….…..

46

Days on Market (Pending Sale) ….…..

56

21.2%

Percent Under Contract ………….……

35.15%

Percent Under Contract ………….……

47.62%

35.5%


LOS FELIZ

CONDO

Median Price ……………………..…….

$499,000

Median Price ……………………..…….

$494,500

-0.9%

Average Price per Square Foot ….…

$475

Average Price per Square Foot ….…

$531

11.8%

Properties Sold ……………………….

5

Properties Sold ……………………….

12

140.0%

Properties Pending Sale ………………

8

Properties Pending Sale ………………

10

25.0%

Properties For Sale …………….……...

10

Properties For Sale …………….……...

16

60.0%

Days on Market (Pending Sale) ….…..

40

Days on Market (Pending Sale) ….…..

28

-30.9%

Percent Under Contract ………….……

80.00%

Percent Under Contract ………….……

62.50%

-21.9%


MALIBU

SFR

Median Price ……………………..…….

$1,870,000

Median Price ……………………..…….

$2,084,625

11.5%

Average Price per Square Foot ….…

$675

Average Price per Square Foot ….…

$688

1.9%

Properties Sold ……………………….

37

Properties Sold ……………………….

39

5.4%

Properties Pending Sale ………………

43

Properties Pending Sale ………………

45

4.7%

Properties For Sale …………….……...

268

Properties For Sale …………….……...

250

-6.7%

Days on Market (Pending Sale) ….…..

163

Days on Market (Pending Sale) ….…..

145

-11.2%

Percent Under Contract ………….……

16.04%

Percent Under Contract ………….……

18.00%

12.2%


MALIBU BEACH

SFR

Median Price ……………………..…….

$6,300,000

Median Price ……………………..…….

$3,850,000

-38.9%

Average Price per Square Foot ….…

$2,302

Average Price per Square Foot ….…

$1,909

-17.1%

Properties Sold ……………………….

11

Properties Sold ……………………….

7

-36.4%

Properties Pending Sale ………………

10

Properties Pending Sale ………………

8

-20.0%

Properties For Sale …………….……...

105

Properties For Sale …………….……...

95

-9.5%

Days on Market (Pending Sale) ….…..

191

Days on Market (Pending Sale) ….…..

224

17.5%

Percent Under Contract ………….……

9.52%

Percent Under Contract ………….……

8.42%

-11.6%


MARINA DEL REY

SFR

Median Price ……………………..…….

$1,670,000

Median Price ……………………..…….

$2,150,000

28.7%

Average Price per Square Foot ….…

$533

Average Price per Square Foot ….…

$630

18.2%

Properties Sold ……………………….

12

Properties Sold ……………………….

15

25.0%

Properties Pending Sale ………………

22

Properties Pending Sale ………………

17

-22.7%

Properties For Sale …………….……...

47

Properties For Sale …………….……...

28

-40.4%

Days on Market (Pending Sale) ….…..

48

Days on Market (Pending Sale) ….…..

57

18.7%

Percent Under Contract ………….……

46.81%

Percent Under Contract ………….……

60.71%

29.7%


MARINA DEL REY

CONDO

Median Price ……………………..…….

$727,450

Median Price ……………………..…….

$859,500

18.2%

Average Price per Square Foot ….…

$520

Average Price per Square Foot ….…

$593

14.0%

Properties Sold ……………………….

54

Properties Sold ……………………….

50

-7.4%

Properties Pending Sale ………………

59

Properties Pending Sale ………………

66

11.9%

Properties For Sale …………….……...

197

Properties For Sale …………….……...

167

-15.2%

Days on Market (Pending Sale) ….…..

75

Days on Market (Pending Sale) ….…..

72

-4.3%

Percent Under Contract ………….……

29.95%

Percent Under Contract ………….……

39.52%

32.0%


MID LOS ANGELES

SFR

Median Price ……………………..…….

$438,500

Median Price ……………………..…….

$475,000

8.3%

Average Price per Square Foot ….…

$287

Average Price per Square Foot ….…

$304

5.9%

Properties Sold ……………………….

86

Properties Sold ……………………….

85

-1.2%

Properties Pending Sale ………………

89

Properties Pending Sale ………………

106

19.1%

Properties For Sale …………….……...

254

Properties For Sale …………….……...

236

-7.1%

Days on Market (Pending Sale) ….…..

61

Days on Market (Pending Sale) ….…..

53

-14.1%

Percent Under Contract ………….……

35.04%

Percent Under Contract ………….……

44.92%

28.2%


MID WILSHIRE

SFR

Median Price ……………………..…….

$545,000

Median Price ……………………..…….

$575,000

5.5%

Average Price per Square Foot ….…

$381

Average Price per Square Foot ….…

$307

-19.4%

Properties Sold ……………………….

3

Properties Sold ……………………….

12

300.0%

Properties Pending Sale ………………

7

Properties Pending Sale ………………

17

142.9%

Properties For Sale …………….……...

40

Properties For Sale …………….……...

52

30.0%

Days on Market (Pending Sale) ….…..

105

Days on Market (Pending Sale) ….…..

50

-52.2%

Percent Under Contract ………….……

17.50%

Percent Under Contract ………….……

32.69%

86.8%


PACIFIC PALISADES

SFR

Median Price ……………………..…….

$2,562,500

Median Price ……………………..…….

$3,100,000

21.0%

Average Price per Square Foot ….…

$860

Average Price per Square Foot ….…

$914

6.3%

Properties Sold ……………………….

64

Properties Sold ……………………….

57

-10.9%

Properties Pending Sale ………………

78

Properties Pending Sale ………………

82

5.1%

Properties For Sale …………….……...

204

Properties For Sale …………….……...

197

-3.4%

Days on Market (Pending Sale) ….…..

59

Days on Market (Pending Sale) ….…..

59

0.0%

Percent Under Contract ………….……

38.24%

Percent Under Contract ………….……

41.62%

8.9%


PALMS – MAR VISTA

SFR

Median Price ……………………..…….

$1,025,000

Median Price ……………………..…….

$1,104,000

7.7%

Average Price per Square Foot ….…

$615

Average Price per Square Foot ….…

$671

9.1%

Properties Sold ……………………….

67

Properties Sold ……………………….

61

-9.0%

Properties Pending Sale ………………

81

Properties Pending Sale ………………

83

2.5%

Properties For Sale …………….……...

148

Properties For Sale …………….……...

144

-2.7%

Days on Market (Pending Sale) ….…..

46

Days on Market (Pending Sale) ….…..

45

-4.0%

Percent Under Contract ………….……

54.73%

Percent Under Contract ………….……

57.64%

5.3%


SANTA MONICA

SFR

Median Price ……………………..…….

$1,939,500

Median Price ……………………..…….

$2,300,000

18.6%

Average Price per Square Foot ….…

$969

Average Price per Square Foot ….…

$1,070

10.4%

Properties Sold ……………………….

36

Properties Sold ……………………….

42

16.7%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

53

12.8%

Properties For Sale …………….……...

133

Properties For Sale …………….……...

132

-0.8%

Days on Market (Pending Sale) ….…..

66

Days on Market (Pending Sale) ….…..

36

-45.0%

Percent Under Contract ………….……

35.34%

Percent Under Contract ………….……

40.15%

13.6%


SANTA MONICA

CONDO

Median Price ……………………..…….

$654,000

Median Price ……………………..…….

$790,000

20.8%

Average Price per Square Foot ….…

$761

Average Price per Square Foot ….…

$899

18.1%

Properties Sold ……………………….

59

Properties Sold ……………………….

83

40.7%

Properties Pending Sale ………………

89

Properties Pending Sale ………………

93

4.5%

Properties For Sale …………….……...

198

Properties For Sale …………….……...

197

-0.5%

Days on Market (Pending Sale) ….…..

67

Days on Market (Pending Sale) ….…..

50

-25.3%

Percent Under Contract ………….……

44.95%

Percent Under Contract ………….……

47.21%

5.0%


SHERMAN OAKS

SFR

Median Price ……………………..…….

$850,000

Median Price ……………………..…….

$932,500

9.7%

Average Price per Square Foot ….…

$435

Average Price per Square Foot ….…

$467

7.4%

Properties Sold ……………………….

126

Properties Sold ……………………….

116

-7.9%

Properties Pending Sale ………………

141

Properties Pending Sale ………………

157

11.3%

Properties For Sale …………….……...

377

Properties For Sale …………….……...

369

-2.1%

Days on Market (Pending Sale) ….…..

58

Days on Market (Pending Sale) ….…..

53

-9.8%

Percent Under Contract ………….……

37.40%

Percent Under Contract ………….……

42.55%

13.8%


SHERMAN OAKS

CONDO

Median Price ……………………..…….

$423,000

Median Price ……………………..…….

$449,500

6.3%

Average Price per Square Foot ….…

$309

Average Price per Square Foot ….…

$339

9.7%

Properties Sold ……………………….

42

Properties Sold ……………………….

70

66.7%

Properties Pending Sale ………………

43

Properties Pending Sale ………………

84

95.3%

Properties For Sale …………….……...

126

Properties For Sale …………….……...

144

14.3%

Days on Market (Pending Sale) ….…..

53

Days on Market (Pending Sale) ….…..

45

-16.1%

Percent Under Contract ………….……

34.13%

Percent Under Contract ………….……

58.33%

70.9%


SILVER LAKE – ECHO PARK

SFR

Median Price ……………………..…….

$725,000

Median Price ……………………..…….

$755,000

4.1%

Average Price per Square Foot ….…

$503

Average Price per Square Foot ….…

$571

13.5%

Properties Sold ……………………….

65

Properties Sold ……………………….

75

15.4%

Properties Pending Sale ………………

82

Properties Pending Sale ………………

101

23.2%

Properties For Sale …………….……...

181

Properties For Sale …………….……...

196

8.3%

Days on Market (Pending Sale) ….…..

46

Days on Market (Pending Sale) ….…..

48

4.7%

Percent Under Contract ………….……

45.30%

Percent Under Contract ………….……

51.53%

13.7%


STUDIO CITY

SFR

Median Price ……………………..…….

$1,140,000

Median Price ……………………..…….

$1,173,500

2.9%

Average Price per Square Foot ….…

$485

Average Price per Square Foot ….…

$545

12.4%

Properties Sold ……………………….

66

Properties Sold ……………………….

56

-15.2%

Properties Pending Sale ………………

81

Properties Pending Sale ………………

93

14.8%

Properties For Sale …………….……...

221

Properties For Sale …………….……...

207

-6.3%

Days on Market (Pending Sale) ….…..

69

Days on Market (Pending Sale) ….…..

59

-15.0%

Percent Under Contract ………….……

36.65%

Percent Under Contract ………….……

44.93%

22.6%


STUDIO CITY

CONDO

Median Price ……………………..…….

$506,250

Median Price ……………………..…….

$506,250

0.0%

Average Price per Square Foot ….…

$381

Average Price per Square Foot ….…

$391

2.6%

Properties Sold ……………………….

24

Properties Sold ……………………….

32

33.3%

Properties Pending Sale ………………

26

Properties Pending Sale ………………

39

50.0%

Properties For Sale …………….……...

84

Properties For Sale …………….……...

89

6.0%

Days on Market (Pending Sale) ….…..

61

Days on Market (Pending Sale) ….…..

54

-10.1%

Percent Under Contract ………….……

30.95%

Percent Under Contract ………….……

43.82%

41.6%


SUNSET STRIP – HOLLYWOOD HILLS WEST

SFR

Median Price ……………………..…….

$1,527,500

Median Price ……………………..…….

$1,700,000

11.3%

Average Price per Square Foot ….…

$725

Average Price per Square Foot ….…

$866

19.4%

Properties Sold ……………………….

100

Properties Sold ……………………….

93

-7.0%

Properties Pending Sale ………………

120

Properties Pending Sale ………………

114

-5.0%

Properties For Sale …………….……...

417

Properties For Sale …………….……...

422

1.2%

Days on Market (Pending Sale) ….…..

95

Days on Market (Pending Sale) ….…..

57

Percent Under Contract ………….……

28.78%

Percent Under Contract ………….……

27.01%

-40.1% -6.1%


SUNSET STRIP – HOLLYWOOD HILLS WEST

CONDO

Median Price ……………………..…….

$464,750

Median Price ……………………..…….

$560,000

20.5%

Average Price per Square Foot ….…

$612

Average Price per Square Foot ….…

$932

52.3%

Properties Sold ……………………….

14

Properties Sold ……………………….

21

50.0%

Properties Pending Sale ………………

19

Properties Pending Sale ………………

28

47.4%

Properties For Sale …………….……...

57

Properties For Sale …………….……...

57

0.0%

Days on Market (Pending Sale) ….…..

72

Days on Market (Pending Sale) ….…..

73

1.1%

Percent Under Contract ………….……

33.33%

Percent Under Contract ………….……

49.12%

47.4%


TOPANGA

SFR

Median Price ……………………..…….

$825,000

Median Price ……………………..…….

$921,800

11.7%

Average Price per Square Foot ….…

$539

Average Price per Square Foot ….…

$457

-15.2%

Properties Sold ……………………….

19

Properties Sold ……………………….

15

-21.1%

Properties Pending Sale ………………

29

Properties Pending Sale ………………

30

3.4%

Properties For Sale …………….……...

92

Properties For Sale …………….……...

91

-1.1%

Days on Market (Pending Sale) ….…..

77

Days on Market (Pending Sale) ….…..

97

25.4%

Percent Under Contract ………….……

31.52%

Percent Under Contract ………….……

32.97%

4.6%


VENICE

SFR

Median Price ……………………..…….

$1,350,000

Median Price ……………………..…….

$1,499,000

11.0%

Average Price per Square Foot ….…

$941

Average Price per Square Foot ….…

$1,008

7.1%

Properties Sold ……………………….

46

Properties Sold ……………………….

39

-15.2%

Properties Pending Sale ………………

51

Properties Pending Sale ………………

46

-9.8%

Properties For Sale …………….……...

109

Properties For Sale …………….……...

115

5.5%

Days on Market (Pending Sale) ….…..

49

Days on Market (Pending Sale) ….…..

62

27.0%

Percent Under Contract ………….……

46.79%

Percent Under Contract ………….……

40.00%

-14.5%


VENICE

CONDO

Median Price ……………………..…….

$930,000

Median Price ……………………..…….

$1,077,000

15.8%

Average Price per Square Foot ….…

$673

Average Price per Square Foot ….…

$748

11.1%

Properties Sold ……………………….

7

Properties Sold ……………………….

8

14.3%

Properties Pending Sale ………………

8

Properties Pending Sale ………………

6

-25.0%

Properties For Sale …………….……...

16

Properties For Sale …………….……...

24

50.0%

Days on Market (Pending Sale) ….…..

68

Days on Market (Pending Sale) ….…..

42

-37.6%

Percent Under Contract ………….……

50.00%

Percent Under Contract ………….……

25.00%

-50.0%


WEST HOLLYWOOD

SFR

Median Price ……………………..…….

$1,077,884

Median Price ……………………..…….

$1,600,000

48.4%

Average Price per Square Foot ….…

$660

Average Price per Square Foot ….…

$762

15.5%

Properties Sold ……………………….

29

Properties Sold ……………………….

35

20.7%

Properties Pending Sale ………………

28

Properties Pending Sale ………………

43

53.6%

Properties For Sale …………….……...

68

Properties For Sale …………….……...

89

30.9%

Days on Market (Pending Sale) ….…..

76

Days on Market (Pending Sale) ….…..

51

-33.2%

Percent Under Contract ………….……

41.18%

Percent Under Contract ………….……

48.31%

17.3%


WEST HOLLYWOOD

CONDO

Median Price ……………………..…….

$594,500

Median Price ……………………..…….

$613,000

3.1%

Average Price per Square Foot ….…

$539

Average Price per Square Foot ….…

$574

6.5%

Properties Sold ……………………….

80

Properties Sold ……………………….

88

10.0%

Properties Pending Sale ………………

96

Properties Pending Sale ………………

112

16.7%

Properties For Sale …………….……...

222

Properties For Sale …………….……...

235

5.9%

Days on Market (Pending Sale) ….…..

56

Days on Market (Pending Sale) ….…..

58

2.9%

Percent Under Contract ………….……

43.24%

Percent Under Contract ………….……

47.66%

10.2%


WEST LOS ANGELES

SFR

Median Price ……………………..…….

$835,000

Median Price ……………………..…….

$920,000

10.2%

Average Price per Square Foot ….…

$588

Average Price per Square Foot ….…

$637

8.3%

Properties Sold ……………………….

18

Properties Sold ……………………….

19

5.6%

Properties Pending Sale ………………

24

Properties Pending Sale ………………

19

-20.8%

Properties For Sale …………….……...

57

Properties For Sale …………….……...

54

-5.3%

Days on Market (Pending Sale) ….…..

35

Days on Market (Pending Sale) ….…..

48

37.7%

Percent Under Contract ………….……

42.11%

Percent Under Contract ………….……

35.19%

-16.4%


WEST LOS ANGELES

CONDO

Median Price ……………………..…….

$571,000

Median Price ……………………..…….

$613,750

7.5%

Average Price per Square Foot ….…

$447

Average Price per Square Foot ….…

$482

7.8%

Properties Sold ……………………….

36

Properties Sold ……………………….

42

16.7%

Properties Pending Sale ………………

43

Properties Pending Sale ………………

47

9.3%

Properties For Sale …………….……...

79

Properties For Sale …………….……...

80

1.3%

Days on Market (Pending Sale) ….…..

52

Days on Market (Pending Sale) ….…..

53

3.3%

Percent Under Contract ………….……

54.43%

Percent Under Contract ………….……

58.75%

7.9%


WESTCHESTER

SFR

Median Price ……………………..…….

$800,000

Median Price ……………………..…….

$864,000

8.0%

Average Price per Square Foot ….…

$480

Average Price per Square Foot ….…

$529

10.2%

Properties Sold ……………………….

55

Properties Sold ……………………….

52

-5.5%

Properties Pending Sale ………………

70

Properties Pending Sale ………………

63

-10.0%

Properties For Sale …………….……...

130

Properties For Sale …………….……...

102

-21.5%

Days on Market (Pending Sale) ….…..

40

Days on Market (Pending Sale) ….…..

44

11.2%

Percent Under Contract ………….……

53.85%

Percent Under Contract ………….……

61.76%

14.7%


WESTCHESTER

CONDO

Median Price ……………………..…….

$339,000

Median Price ……………………..…….

$399,000

17.7%

Average Price per Square Foot ….…

$370

Average Price per Square Foot ….…

$380

2.7%

Properties Sold ……………………….

7

Properties Sold ……………………….

3

-57.1%

Properties Pending Sale ………………

9

Properties Pending Sale ………………

7

-22.2%

Properties For Sale …………….……...

24

Properties For Sale …………….……...

12

-50.0%

Days on Market (Pending Sale) ….…..

86

Days on Market (Pending Sale) ….…..

67

-21.3%

Percent Under Contract ………….……

37.50%

Percent Under Contract ………….……

58.33%

55.6%


WESTWOOD – CENTURY CITY

SFR

Median Price ……………………..…….

$1,726,900

Median Price ……………………..…….

$1,700,000

-1.6%

Average Price per Square Foot ….…

$744

Average Price per Square Foot ….…

$816

9.7%

Properties Sold ……………………….

28

Properties Sold ……………………….

25

-10.7%

Properties Pending Sale ………………

34

Properties Pending Sale ………………

39

14.7%

Properties For Sale …………….……...

77

Properties For Sale …………….……...

80

3.9%

Days on Market (Pending Sale) ….…..

46

Days on Market (Pending Sale) ….…..

45

-2.1%

Percent Under Contract ………….……

44.16%

Percent Under Contract ………….……

48.75%

10.4%


WESTWOOD – CENTURY CITY

CONDO

Median Price ……………………..…….

$740,000

Median Price ……………………..…….

$755,000

2.0%

Average Price per Square Foot ….…

$625

Average Price per Square Foot ….…

$587

-6.1%

Properties Sold ……………………….

114

Properties Sold ……………………….

105

-7.9%

Properties Pending Sale ………………

141

Properties Pending Sale ………………

138

-2.1%

Properties For Sale …………….……...

444

Properties For Sale …………….……...

413

-7.0%

Days on Market (Pending Sale) ….…..

84

Days on Market (Pending Sale) ….…..

77

-8.6%

Percent Under Contract ………….……

31.76%

Percent Under Contract ………….……

33.41%

5.2%


WOODLAND HILLS

SFR

Median Price ……………………..…….

$650,000

Median Price ……………………..…….

$700,000

7.7%

Average Price per Square Foot ….…

$322

Average Price per Square Foot ….…

$315

-2.2%

Properties Sold ……………………….

114

Properties Sold ……………………….

155

36.0%

Properties Pending Sale ………………

155

Properties Pending Sale ………………

205

32.3%

Properties For Sale …………….……...

429

Properties For Sale …………….……...

449

4.7%

Days on Market (Pending Sale) ….…..

62

Days on Market (Pending Sale) ….…..

62

0.0%

Percent Under Contract ………….……

36.13%

Percent Under Contract ………….……

45.66%

26.4%


WOODLAND HILLS

CONDO

Median Price ……………………..…….

$329,000

Median Price ……………………..…….

$345,000

4.9%

Average Price per Square Foot ….…

$354

Average Price per Square Foot ….…

$350

-1.1%

Properties Sold ……………………….

19

Properties Sold ……………………….

25

31.6%

Properties Pending Sale ………………

28

Properties Pending Sale ………………

43

53.6%

Properties For Sale …………….……...

54

Properties For Sale …………….……...

66

22.2%

Days on Market (Pending Sale) ….…..

58

Days on Market (Pending Sale) ….…..

62

7.0%

Percent Under Contract ………….……

51.85%

Percent Under Contract ………….……

65.15%

25.6%


Glossary of Terms

Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue. Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period. Properties Sold: The number of property transactions that closed and transferred ownership. Properties Pending Sale: The number of properties that entered escrow in preparation for sale.

Properties For Sale: The number of properties on the market and seeking buyers. Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market. Absorption Rate: The rate at which the inventory of home for sale are being sold. Percent Under Contract: The ratio of properties to properties sale.


Disclaimer

The Market Within A Market Report is brought to you by Michael Lewis Marketing Suite, a highend, luxury consulting, brand building, marketing firm located in California and Florida. www.michaellewismarketingsuite.com Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.


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