Google Algorithm Update History 2015
The bridge between the searcher and the content has been elaborated upon with Google algorithm changes in 2015, outlined in this brilliant, yet very long (83 slides), Moz presentation, created by Rand Fishkin. Who uses Google to find answers? Humans. Who writes the content that is shown on the search engine results page? Humans. “83?! I don’t have time for that!”—we know you’re really busy, so here are the 5 need-to-know golden nuggets important to your business in 2015.
1. Google Speaks our Language and Knows What We Mean
Google now understands the context of a question and tries to answer as correctly as possible, even if it is a location-based question such as “How do I…,” What is the Capitol of..,” “Where is the nearest…,” “News websites for…,” etc.
On the topic of intent, one of the changes to Google in 2015 will be added understanding of misspelled words. Fun fact: 7% of searches are misspelled. This only means more traffic to you, especially if you sell products like conscientious collectibles or miniature questionnaires. Wihle you mhigt selpl wrods iortccrlney, Gogloe slitl kwons waht you maen. Cool, right?
2. Synonym Understanding Brings Out Your Value
A couple years ago, search engine optimization was about using certain key phrases and keywords, targeted at a certain audience or group. Now, since Google understands synonyms, it is much easier to optimize a webpage and direct it toward a certain audience. Somebody searching for “turquoise umbrellas” will also see “aqua umbrellas” on the search engine results page. So, as long as your content is surrounding a certain topic, you no longer have to worry about key phrase density.
2. Synonym Understanding Brings Out Your Value
Due to selling such a specific product, 2010-Google had a hard time connecting potential customers to your website. Unsatisfied with your sales, you decide to close down and reopen in 2015. After your re-launch, you are surprised to find that many more people are finding your website by searching key phrases with synonyms in them. For example: • “Metallic three-wheeled bike” • “Multi-colored tricycle” • “Huge tricycle” • “Rainbow big-wheel” • “Metal tricycles” • “Rainbow colored tricycles” • “Gigantic tricycles”
3. A Simple Website is Better Than Ever
Many entrepreneurs and business owners out there are daunted at the prospect of having to create a complex website. So… they don’t. Complex, flashy, super-indieintuitive websites aren’t the standard anymore. Simplicity and minimalism is where it is today.
Opens up a new way of getting your business found. When you want searchers to find your service or product, your domain-level key words matter.
Do this: yourwebsite.com/products/patio/blue/large-umbrella Not this: yourwebsite.com/products/large-blue-patio-umbrella
4. Social Bugs Love Multi-Media Hosts
More than before, search ranking is being based upon the ‘spreadability’ of content through social media. For a piece of your content to catch the “social bug,” or become “viral,” it must be unique or particularly useful. In fact, Moz presents the biggest promoters of spreadable content in one of its slides.
Not only does this give you more traffic, but also more opportunity to convert viewers into customers or clients. Focus your unique talents and skills into content, then share that with everyone!
5. If you Succeed, the Prize is Huge
These last few months have been packed full of changes to Google’s algorithm, and the changes coming in 2015 are even bigger. The electronic waters of the Internet have been stirred, and it is more difficult to steadily gain speed to catch up to the front of the race. Everything has a silver-lining, though.
If Internet Marketing is getting harder, the prize must be bigger and shinier. Keep these 5 nuggets of knowledge in mind and you will prosper. 2015 puts the power in the viewer’s hand, so it is imperative that you learn to wield your content and online presence with dexterity.
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