About AIESEC
Corporate &
Employer Branding
HR / Recruitment Support
Corporate Social Responsibility Policy Support
In the fast moving business world today, it is important to be up-todate and on the edge to remain a competitive business. Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. Hence, AIESEC takes pride in providing its members with an integrated development experience which encompasses the establishment of a link between the academic environment that students experience in classrooms and the business environment that students will face when employed. The Real Business Academy is an event which typifies this link. This unique event aims to provide the delegates an insight into the business world. During this event the delegates get a chance to participate in workshops where they can utilize their academic knowledge and solve real business case studies.
Business Environment
R B A
Academic Environment
Why RBA? Enhance your position as an employer of choice among university students.
Employer Branding
Access the values, attitudes and thoughts of the next generation of leaders for use in further development of your company’s HR and positioning strategies. Participate in a unique learning environment development, team work and innovation.
involving
leadership
Gain a positive reputation through media exposure as a responsible organization investing in youth development.
“It is my view that AIESEC can be a key channel of communication for our efforts in increasing our profile to the student market. Through educating students on Ericsson, its products, corporate philosophy and career opportunities we will contribute to the longterm growth of the company.” Lars A. Stalberg Senior Vice President Ericsson
Focus Group Access
PR activities and Media coverage
1.5hr-2hr workshops
Keynote Speeches
Workshops Real business case studies
“Importance of harnessing innovation among youth in business”
300 + delegates
“Importance of CSR in a company”
Business and Strategic Planning
Financial Management
25-26.04.2012. | DIAC
Corporate Structure
Building a Brand
What?
Employer of choice positioning
PR activities and Media coverage
How? Direct access to students. Through the workshops organizations can position their brand as a market leader and strengthen their employer brand among delegates . Develop your own strategies with the help of youth innovation. The workshops represent a stimulating environment where students come up with solutions to real business case studies.
Trust building by know-how sharing
Direct distribution of info-materials
Social media coverage
Prolonged access to youth via mailing
Brand your organization. The event will provide you access to over 20,000 students in DIAC and KV through mailings. During the event the organization can enhance its brand through distribution of info-materials, rollups, posters. The event will also be covered by local media.
investments & points of engagement Package Benefits
Platinum Partner
Golden Partner
Silver Partner
Event Supporter
Exclusive Event Partnership
+
Exclusive Opening keynote speech
+
Exclusive media article & extra media exposure
+
Informative stand to distribute company materials during event
+
+
Ad in Event Output Booklet
1 page
½ page
Logo in Event Output Booklet
1st tier
2nd tier
3rd tier
4th tier
Company roll-up / banner during all sessions
1st tier
2nd tier
3rd tier
4th tier
Facilitated event sessions
2x1,5h
1x2h
1x1,5h
+
+
+
1x all
1x all
2nd tier
3rd tier
3rd tier
4th tier
Logo (+/- company info) in media notes Company representatives during Event +personal servicing Welcome package: distribution of company materials to the delegates
1st tier
2nd tier
3rd tier
4th tier
5
3
2
1
+
+
+
+
Ad in Business Newletter (to all stakeholders, members, alumni)
1 page
½ page
¼ page
20
14
8
Company presentation during session Mailing to the database of Event delegates Corporate Branding Package (AIESEC www, social media accounts, Board of Partners, promo-materials)
Package prices (thousands AED):
4
1.
• Discussion and Expectation setting
2.
• Selection of a topic for the workshop
3.
4.
• Selection of a package • Signing of a memorandum of understanding (MOU)
Do You think we can help any of Your Partners? We will be thankful for a referral. Contact details: Alysa Nair RBA Project Manager AIESEC UAE Mobile: +971 (0)50 675 4741 Mail: Alysa.Nair@aiesec.net
Connect with us: AIESEC UAE