April 2022 Apartment Advantage Newsletter by Michele

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CELEBRATE HOME: GCNKAA HOSTS MULTIFAMILY HOUSING DAY ON APRIL 19

The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) is celebrating the apartment housing industry with the return of our Apartment Housing Day. This is your chance as associate members, property owners, and property management companies to celebrate working in the greatest industry - apartment housing! GCNKAA is planning to Celebrate Home by hosting their sixth annual Apartment Housing Day Cocktail Reception at the Rent Manager offices located at 9140 Waterstone Boulevard (off I-71 near Fields Ertel Road) in Cincinnati on April 19 from 5 pm to 7 pm. All members are welcome to attend. This free event includes food, beer, wine, soft drinks, door prizes and entertainment. In 2019, we hosted 100 people and gave away hundreds of dollars worth of door prizes. We expect an even bigger crowd this year so to ensure we prepare enough food and beverages, please register in advance by clicking here or emailing Nicole at nicole@gcnkaa.org.

BONUS EDUCATION COURSES ADDED TO MULTIFAMILY HOUSING DAY Don’t miss your chance to further your education with two bonus classes on Tuesday, April 19. Kicking off the day is the Diversity and Inclusion seminar Becoming An Ally presented by Marci French from 1:30 pm to 3 pm at Rent Manager. Are you struggling with how to best show

up as an ally to diverse groups in the multifamily industry? Whether you are a maintenance tech or a property owner, this seminar is essential! As Maya Angelou said, “Do the best you can until you know better. Then when you know better, do better.” Join Marci French to discuss ways to become a better ally in the workplace. She will talk about how to become an ally, what support really looks like, and how to show up! Then, from 3:30 pm to 5:30 pm, join us for some Fair Housing Feud with Katie Rigsby. Fair Housing can be confusing and sometimes a point of contention. Reduce your risk of a “Fair Housing Feud” by ensuring your team is properly trained and equipped to handle the most sensitive of Fair Housing issues. Fair Housing training is not a one and done type of education. With ever changing laws and new cases popping up daily, it is imperative that property management personnel and service providers are well informed and trained regularly. In this fun and educational Fair Housing session, Katie addresses hot topics such as disabilities and service/support animals. A game show themed session for ALL multifamily personnel, at any level. Attend with your entire team and you may just get a chance to play to win! Seminars are $100 each or take them both for a combined price of $139.99. The April General Membership Meeting is free to attend. To register for the seminars, click here.

MEMBERS WIN $2300 AT TRADE SHOW!

Congratulations to Fred Pitman with Fath Properties, Dillon Horn with A-Strategy Management, and Lindsey Dooley with Fath Properties for winning, respectively, the $200, $300 and $500 cash grand prizes at the 2022 Greater Cincinnati Northern Kentucky Apartment Association Trade Show. All three winners competed in the Expo Game which had participants get a signature at participating exhibitor booths. With thanks to a jam-packed day and an excellent line up 2022 President Tonya Petersen with of seminars, a crowd of nearly 600 people attended the free Grand Prize Winner Lindsey Dooley annual trade show which featured 84 exhibitors displaying their products or services. A big thank you to all our sponsors and exhibitors who made this event a success and we hope to see you back in 2023! And finally, thank you to our VIP Sponsors who stepped up to help make this trade show as successful as before: Apartments.com, Belfor Property Restoration, Calloway Cleaning & Restoration, Chadwell Supply, Conservice, Contractors Inc., Lowe’s Pro Supply, Pinnacle Paving & Sealing, PPG Paints, RentPath, Rite Rug, Royal Finish, and Sherwin Williams. For photos, highlights, and other cash winners, see inside this newsletter.

Diamond Sponsors

BUSINESS EXCHANGE REGISTRATION NOW OPEN Similar to Speed Networking, this INPERSON Business Exchange offers our members the opportunity to meet one-on-one in 5-minute intervals with key decision makers from several of the participating property owner and management companies. The committee has made some key changes to this event including allowing our participating property management companies the opportunity to select the top 10 products or services they are interested in investing in over the next year or so. This will allow us to add value to all our meetings. For more details on the event and registration information, please click here.

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2022 EXECUTIVE COMMITTEE TONYA PETERSEN Miller Valentine Group President tonya.petersen@mvg.com MELISSA JOY Village Green Mgmt Vice President mjoy@villagegreen.com JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

GCNKAA PAST PRESIDENTS

2000…Roy Wergers 2021...Don Brunner 1999…Roy Wergers 2020...Don Brunner 1998…Robert J. Wahlke, CAPS 2019...Jud Oscherwitz 1997…Terry Sievers 2018...Jud Oscherwitz 1997…Dave Lockard 2017...Stacy Walton 1996…Jim Cohen, CPM 2016...Stacy Walton 1995…Jim Ruh 2015...Rusty Lykes 1994…Mark Robinson 2014...Rusty Lykes 1993…David Noll 2013...Maria Stanton 1992…Bernie Wessels ** 2012...Maria Stanton 1992…Jerry A. Molique, CPM, CAPS ** 2011...Jeff March 1991…Jay O. Ingram, Jr., CPM 2010...Brian Fullenkamp 1990…Ronald Bommer 2009...Brian Hendy, CPM 1989…John Cobey 2008...Brian Hendy, CPM 1988…Robert J. Wahlke, CAPS 2007...Becky Alejandrino, CPM 1987…Robert J. Wahlke, CAPS 2006...Marc Cameron, CPM 1986…Charles Berling 2005...Marc Cameron, CPM 2004...Gary Sanzone, CPM, CAPS, CAM, NALP 1985…Joseph Fullenkamp, CAPS 2003...Gary Sanzone, CPM, CAPS, CAM, NALP 1984…John Stalnaker 1983…Jerry A. Molique, CPM, CAPS 2002…Jim Ruh 1982…Harry Fath 2001…Jay Ingram, CPM **Apartment Association of N. KY merged with GCNKAA

Office Hours:

2022 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 1st Vice President Lloyd Cobble, CIG Communities Brian Fullenkamp, Legacy Management Jeff Greenberger,Greenberger & Brewer, LLP Parliamentarian Todd Hignite, Hearth Home Communities Gerry Johnson, Rent Path Associate Council President Megan Lawhon, PLK Communities Oksana Lukjanenko, Denizen Management Mike Markus, BRG Apartments Jordann Morgan, Fath Properties Ann Padgett, ePremium Insurance Agency Associate Council 2nd Vice President John Recob, Towne Properties Lesley Wardlow, CMHA Elizabeth Werner, Stoneridge Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President Pat Crowley, VP of Governmental Affairs Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor Patty Braun, Director of Membership and Sales Zach Jameson, Accounting, Database & Office Coordinator James Combs, Education & Social Media Coordinator Susan Peck, AA Outreach Coordinator Nicole Metz, Administrative Assistant

APRIL 2022 8

Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2022 The following advertising rates are for full year contracts. Six month contracts are also available. Call Patty at 513 407-8612 for more information. Business Card ........................................................................................ $95 Quarter Page........................................................................................ $115 Half Page .............................................................................................. $145 Full Page .............................................................................................. $165 Inside Front .......................................................................................... $209 Back Cover .......................................................................................... $219 Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor. May 2022.................................................................................April 1, 2022 June 2022.................................................................................. May 2, 2022 July 2022................................................................................... June 1, 2022 August 2022...............................................................................July 1, 2022 September 2022....................................................................August 1, 2022 October 2022................................................................... September 1, 2022 November 2022................................................................... October 3, 2022 December 2022................................................................. November 1, 202 January 2023....................................................................December 1, 2022 February 2023......................................................................January 2, 2023 March 2023........................................................................February 1, 2023 April 2023..............................................................................March 1, 2023 Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

SUNDAY

MONDAY TUESDAY WEDNESDAY THURSDAY

APRIL 2022

NextGen Breakfast 8:30 am

FRIDAY Apartment Advantage Deadline, 5 pm

Certificate for Apartment Maintenance Technician (CAMT) 9 am

1 8

Business Exchange Committee, 9:45 am

SATURDAY

AAO 5k4Rent 9 am

IRO Social 5 pm

NextGen Comm. 9 am

Trade Show Committee, 10 am

Education Commttee, 10 am

Associate Council 11 am

DE&I Task Force 11 am Membership Committee, 12 pm

Executive Comm, 7:45 am

Board of Directors, 8:30 am

Becoming an Ally Seminar, 1:30 pm Fair Housing Feud, 3:30 pm

Legislative Committee, 8:30 am

Certificate for Apartment Maintenance Technician (CAMT) 9 am

Multifamily Housing Day, 5 pm

Social Media Committee, 9 am

Summer Golf Committee, 12 pm

COMMITTEES

AAO Childhood Food Solutions 9:30 am

Certified Pool Operator Certification (CPO) 8 am

COMING UP IN MAY 2022 EDUCATION

2 IRO Planning Committee, 9 am 12 CAMT - Certified Apartment Maintenance Technician: Appliances 10 Associate Council, 11 am Maintenance and Repair, 9 am 10 Fall Golf Committee, 12 pm 19 Social Media & Your Employees, 11 NextGen Committee, 9 am 10 am 11 Education Committee, 10 am 11 DEI Committee, 11 am 11 Membership Committee, 12 pm 12 Legislative Committee, 8:30 am 13 Business Exchange Comm., 9:45 am 17 Executive Committee, 7:45 am 17 Board of Directors, 8:30 am 24 Social Media Committee, 10am 24 Summer Golf Committee, 12 pm 26 AAO Board Meeting, 9:30 am

EVENTS

13 Day At The Races, 12 pm 19 IRO Forum, 5 pm 24 Business Exchange, 8:30 am

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SPECIAL DISCOUNTS FOR MULTI-UNIT INSTALLATIONS SERVICE OR REPLACEMENTS GAS FURNACES BOILERS ELECTRIC AIR-HANDLERS AIR CONDITIONERS THROUGH-WALL UNITS MULTI-UNIT DISCOUNTS

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Across the Board

This section contains articles and information concerning the Board of Directors and Association policies.

A MESSAGE FROM THE PRESIDENT By Tonya Petersen, President Hello Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) Membership! Spring has sprung and I am certainly looking at the positive of April showers bringing May flowers. One of the best seasons for our industry is upon us. Abundant leasing and gorgeous communities will be blooming. What a wonderful time for multi-family housing. Spinning more great news, how Tonya Petersen amazing was our Carnival Trade Show? Miller Valentine Group I loved seeing all the friendly faces and enjoyed speaking to our outstanding Associate Partners. When you top it all off with phenomenal education courses and forums, the day certainly was a “show” to remember! Thank you to our trade show committee co-chairs - Gerry Johnson with Rentpath and Melissa Joy with Village Green Management - the trade show committee and the GCNKAA staff for bringing the “Greatest Show” to Cincinnati. Looking forward to this month, the Apartment Association is offering a huge line up of opportunity. The Certificate for Apartment Maintenance Technician (CAMT) conintues through April; the NextGen Committee is hosting a forum on Diversity, Equity, and Inclusion on April 6; the Independent Rental Owners

(IRO) are holding a networking social on April 7; and on April 19, we will be celebrating the multifamily housing industry with our GCNKAA Multifamily Housing Day. This day starts with two education seminars focusing on DE&I and Fair Housing, and wraps up with a free networking event from 5 pm to 7 pm at the Rent Manager offices. Visit www.gcnkaa.org for more details on all these events. Now on to my Attitude of Gratitude for April. I would like to share what a joy it is to work so closely with our Executive Vice President Rebecca McLean! Rebecca’s involvement with the Apartment Association covers a span of 26 years. Her knowledge and professionalism have brought a seamless transition and have already made a tremendous impact to our chartered course. Rebecca loves the idea of process improvement and is seeking opportunity to make GCNKAA the best NAA affiliate in the nation. Rebecca has been happily married for more than 30 years and has raised two outstanding young men – that also love our industry. As an IRO herself, she is at the core in knowing what makes our industry work and is consistently looking for how we make it better. She is certainly a Wonder Woman in our own city and what better than to be just like one of your favorite heroines? Linda Carter has nothing on you Rebecca! You are a Wonder and I am better for knowing you! Thank you for all you do! We appreciate your leadership and look forward to all you do with GCNKAA!

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Brain Power APRIL SHOWERS BRINGS EDUCATION! By James Combs, Education and Social Media Coordinator This April is the perfect opportunity for you to get involved with the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). We have a range of trainings and events happening for every category of employee and every level of employee. There are even some free events available on the NextGen side of things for those looking to be the next generation of leadership! James Combs Below you are going to find all the latest upcoming opportunities to grow your education. The weather is changing, designations are available, and in April we have Fair Housing month! Education strives to be reflective of our member’s needs. We are always listening to feedback from our members and looking for new ideas all the time. If there are topics or material that you would love to see offered please reach out to james@gcnkaa.org. DESIGNATION COURSES Certified Pool Operator (CPO) A CPO® Certification provides individuals with the basic knowledge, techniques, and skills to manage pool and spa operations. This training has helped protect millions of swimmers by reducing hazards at aquatic facilities. The CPO® certification is valid for 5 years. All books, handouts, worksheets, materials, and the CPO exam are all included. Premier Pool Management LLC also offers all students free phone consulting for issues related to the CPO course anytime they find themselves in a bind at their pool. April 28 & 29, 2022 | 8:00 AM to 5:00 PM Apartment Association Offices 7265 Kenwood Road, Cincinnati, OH 45236 $399.99 per person (member rate) UPCOMING SEMINARS Becoming an Ally Presented by Marci French Join us in an essential seminar that is for everyone! Whether you are a maintenance tech or a property owner this seminar is essential! Are you struggling with how to best show up as an ally to diverse groups in the multifamily industry? As Maya Angelou said, “Do the best you can until you know better. Then when you know better, do better.” Join Marci French to discuss ways to become a better ally in the workplace. Tuesday, April 19, 2022 | 1:30 PM - 3:00 PM Rent Manager / London Computer Systems 9140 Waterstone Boulevard, Cincinnati, OH 45249 $100 per person or take with Fair Housing Feud for $139.99 Fair Housing Feud Presented by Katie Rigsby Reduce your risk of a “Fair Housing Feud” by ensuring your team is properly trained and equipped to handle the most sensitive of Fair Housing issues. In this fun and educational Fair Housing

APRIL 2022 8

session, Katie addresses hot topics such as disabilities and service/ support animals. A game show themed session for ALL multifamily personnel, at any level. Attend with your entire team and you may just get a chance to play to win! Tuesday, April 19, 2022 | 3:30 PM - 5:30 PM (EDT) Rent Manager / London Computer Systems 9140 Waterstone Boulevard, Cincinnati, OH 45249 $100 per person or take with Becoming An Ally for $139.99 NEXTGEN The NextGen Committee is hosting a breakfast meeting focusing on DE&I (Diversity, Equity & Inclusion) on April 6 from 8:30 am to 10 am. This event is completely free! At this event you can expect ample time to network, gain valuable info from our speakers, enjoy complimentary food and drinks, as well as participate in games and activities that will boost your knowledge and teach valuable tips, tricks, and skills to enhance your own career. The sole purpose of the NextGen committee is to make the next generation of talent in our industry become the best of the best! We do this in three ways. First, NextGen gives you the necessary connections for advancement by putting your name in front of company executives. Secondly, NextGen aims to teach you tangible skills to directly impact your job or resume whether that is video editing, communication/HR, or financial. And finally, you get put in a group of talent, leadership, and experience that you can lean on to fuel your time on top or to help you up when you are down! The NextGen breakfast will be held on April 6 from 8:30 am to 10 am at the Villages of Florence Apartments located at 233 Landen Court in Florence, Kentucky. To register, click here. INVOLVEMENT, SPONSORSHIP, QUESTIONS If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact James Combs at the Apartment Association office by emailing james@ gcnkaa.org or calling 513 407-8612 for details and invitations. GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees. If you would like to sponsor an educational course, contact James at the Apartment Association office.

This heading deals with housing & legal issues within the Governmental structure.

Government & Housing Legalities BE PREPARED FOR QUESTIONS ABOUT RISING RENTS By Pat Crowley, Vice President of Governmental Affairs

Pat Crowley

The local and national news media have picked up on the narrative about rising rents as the country emerges from the pandemic. Knowing that the story is not likely to go away anytime soon, some members of our board have developed the following points to make about the situation if property owners and managers are asked about it by the media, residents, investors, political leaders and others.

• The main driver of higher rents is supply and demand. • Because people were not moving during COVID, supply is tight. Several association members that own multiple units are reporting little to no vacancies. And when supply of any product is tight, costs do rise. • Costs are also rising on gas, food, building materials and other items. We all know when we go to the grocery store and that gas station that costs are rising on products and services. Inflation just isn’t confined to apartments. • The lingering issues with the supply chain also continue to increase the costs of materials.

• The labor market is extremely tight. That forces employers to pay higher wages and salaries, which is another driver of higher costs. • Another driver of rising rents is the large number of upscale and luxury apartments that have opened and are being developed in Greater Cincinnati. It’s not just downtown Cincinnati, in OTR or in the river cities where this is occurring. Luxury apartments are under construction or have been developed in Anderson, Loveland, Mason, Union, Mariemont, Hyde Park and many other communities and neighborhoods. Empty nesters who are selling homes and YP’s that prefer renting to owning can afford rents from $2,000 to even $3,000 a month, and that is driving up the average costs as well. • The Association has also worked with local officials and agencies to keep people in their homes. • Last fall, The Association led an unprecedented effort to connect residents with the federal money that was available through the COVID relief package. We worked with CMHA, The Community Action Agency, Hamilton County Jobs & Family Services, Legal Aid and the City of Cincinnati on helping residents apply for the federal money they could use to pay their rent. • The Association also worked with Cincinnati City Councilman Greg Landsman on a Pay to Stay ordinance. The ordinance allows landlords to stop an eviction if a resident can pay their back rent, or even show that they have applied for federal aid. • The Association helps residents by providing rent assistance, food and more through the Apartment Association Outreach, the charitable arm of GCNKAA. Last year, through donations from our members, Outreach provided more than $350,000 to residents for rent assistance, to four social service agency partners and to 20 food banks across the region. If you or one of your communities is contacted by residents, political leaders, or the media regarding this topic, please contact the Apartment Association office so that we may stay on top of this topic.

CALL PATTY BRAUN FOR MORE INFO 513.407.8612 P 513.407.7868 F WWW.GCNKAA.ORG

ADVERTISE

IN THE APARTMENT ADVANTAGE

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Our House

This heading contains membership, staff, committee information and events.

NAA APARTMENTALIZE HEADS TO SAN DIEGO IN JUNE; REGISTER TODAY!

Experience the unstoppable energy of Apartmentalize, where the industry’s thought leaders, trendsetters, and innovators come together to share ideas and solutions. Here are the the top reasons you should attend Apartmentalize.

EXPERIENCES Apartmentalize schedule is designed to maximize your connections with other attendees and exhibitors. With interactive sponsored activities, the NAA Exposition and structured networking sessions, Apartmentalize provides countless opportunities to meet and exchange ideas with the best in the industry. • Nationally recognizable speakers from outside the industry motivate you with their inspiration and personal stories of success and real-life experiences. This year’s speakers include Earvin “Magic” Johnson, Dan Levy, and Danica Patrick. • Welcome Reception: Kick off 2022 Apartmentalize by enjoying snacks and beverages while networking with fellow attendees and suppliers and at the Welcome Reception. The Maintenance Mania®, National Championship will be held during the reception and all attendees are invited to attend, network and cheer on the competitors. Wednesday, June 22 | 5:00-6:30 p.m. • Maintenance Mania National Championship: To celebrate 15 years of Maintenance Mania®, fans will have the opportunity to participate in national competition games, a readyto-race car station, and test their maintenance knowledge for a chance to win prizes presented by HD Supply. Wednesday, June 22 | 5:00-6:30 p.m. • NAA Exposition: The NAA Exposition brings together the rental industry’s top management professionals and suppliers eager to network, share ideas and the latest products and services. Featured Areas this year include: • Expo Eats: Grab a complimentary lunch on Thursday and Friday. • Express Education: Two stages featuring 30-minute interactive sessions that include quick digestible content, easily applied takeaways, Q&A and storytelling. • New Exhibitor Section: Check out companies who are exhibiting at Apartmentalize for the very first time. • NSC Lounge: Learn more about the companies who are members of NAA’s National Suppliers Council. • Carnival Row: Try your luck at four different carnival games for the chance to win fun prizes! Thursday, June 23 | 11:30 a.m. – 4:30 p.m. Friday, June 24 | 9:30 a.m. – 3:00 p.m. • NAAExcellence Awards: NAA’s Excellence Awards, or Excels, recognize excellence and leadership in the rental housing industry. Excels celebrate communities, industry professionals and affiliated apartment associations who make unique contributions to the industry. For the winners, receiving an Excels award represents milestones and outstanding achievement. Friday, June 24 | 11:30 a.m.- 12:30 p.m. • Friday Night Party: Close your 2022 Apartmentalize ex-

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perience by celebrating new connections and newfound knowledge. This event is always a crowd-pleaser with craft cocktails, beers and bites. A ticket to the Friday Night Party is included in Full Conference and Friday One-Day registrations. Additional tickets can be purchased for $200. Friday, June 24 | 7:00-10:00 p.m. • NAA Gives Back: A $1 donation will be added to your registration with the ability for you to change the dollar amount to your donation of choice. This donation will go to the Resident Relief Foundation, who helps keep responsible residents in their apartments during an unexpected financial emergency and help them better prepare for future emergencies. Each year, NAA supports a local community organization with Apartmentalize attendees. Stay tuned for updates for our selected organization in San Diego.

GAME CHANGERS Game Changers are exceptional human beings from outside the industry who speak on a variety of topics that inspire attendees with their experience, knowledge and revolutionary spirit. Anthony Trucks: Former NFL Athlete, American Ninja Warrior From foster care, to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible. As a speaker and success coach, Anthony teaches people how to design and build better lives and businesses by learning how to Make Shift Happen and tap into their full potential. By teaching audiences how to turn roadblocks and obstacles into opportunities, Anthony inspires and teaches people to unlock their full potential and achieve success and happiness. A healthier life, better relationships, a successful career, more money – whatever the goal, let Anthony provide you with the road map to Shift into Success! Thursday, June 23 1:30 p.m. – 2:30 p.m. Ashton Applewhite: Writer, Activist, Visionary Ashton Applewhite looks at ageism from a variety of angles: from discrimination in the workplace, to the cost of the all-American myth of independence and the misinformed portrayal of older people as burdens to society. And with her funny, straight-talking approach, audiences realize the often-overlooked benefits of advanced age, and the need for greater age diversity in our public and private lives. The corporate world is waking up to the reality of age discrimination in the workplace, and its negative effect on business and individuals: it’s time to make change and reap the benefits of an intergenerational workforce. Friday, June 24 10:00 a.m. – 11:00 a.m. For more information, or to register, click here.

FEBRUARY 2022 NEW MEMBERS ASSOCIATE Autom Security Mack Pairan 118 Silver Fox Court Loveland, OH 45140 (513) 899-8998 contact@automsecurity.com Safety & Security/Key Control Celtic Roofing Tyler Fangman 109 Ridgepointe Drive Cold Spring, KY 41076 (859) 866-0799 tyler.celticroofing@gmail.com Roofing Sales/Siding Sales Curry Electric Tracy Curry 553 Old State Route 74 Cincinnati, OH 45244 (513) 528-5454 traci@curryelectric.com Electrical Services Repair & Installation

D. McIntosh Plumbing & Drain Service Bonnie McIntosh 10581 Pottinger Road Cincinnati, OH 45241 (513) 742-3410 mail@dmcintoshplumbing.com Plumbing Service Dunn & Sons Home Improvement Michael Dunn 365 Anderson Ferry Road Cincinnati, OH 45238 (859) 414-8573 Dunn.N.SonHomeImprovement@gmail.com General Contractors Kemba Credit Union Dave Gooch 5600 Chappell Crossing Boulevard West Chester, OH 45059 (513) 762-1637 davidg@kembacu.org Banking & Financial Services

KeyTrak Gus DiFiore 200 Quality Circle College Station, TX 77845 (888) 539-8725 info@keytrak.com Key Control Qira Nathan Plantz 10012 Smiester Drive Brookville, IN 47012 (740) 339-0290 nathan.plantz@qira.com Security Deposit Alternatives Silco Fire & Security Jay Greene 10200 Reading Road Cincinnati, OH 45241 (513) 620-1392 jgreene@silcofs.com Fire Protection & Equipment

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REGISTER TODAY FOR THE 2022 BUSINESS EXCHANGE FOR OUR ASSOCIATE MEMBERS: Similar to Speed Networking, this IN-PERSON Business Exchange offers you the opportunity to meet one-on-one in 5-minute intervals with key decision makers from several of the participating property owner and management companies. The first 10 to 15 rotations will be pre-scheduled meetings with companies with whom you have requested to meet. New this year, we are excited to share that participating property management companies have the ability to rank up to 10 products and services they are looking to invest in during the upcoming year. We will then match your selections with their selections to provide all of our participants with more valuable meetings. After the initial 10 to 15 rotations, you may randomly move around the floor as you see best for your business goals. Depending on the total number of

primary companies participating and the total number of associate members registered, you may - or may not - have to wait a few rotations between meetings. An event booklet will also be provided to all participants with detailed and highly beneficial information on all of our participating companies. As an associate member, you may either submit a full color, half page ad to include or send a brief paragraph about your company. See more details under Important Deadlines below. FOR OUR PROPERTY OWNERS AND MANAGEMENT COMPANIES: This is your opportunity to conduct multiple meetings with multiple vendors in one morning, allowing you to easily expand your network of suppliers. Once you register to participate, you will receive an Information Statement Form complete with an

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12/8/20 4:26 PM

A-to-Z listing of the products and services our associate members provide to the multifamily housing industry. Simply complete the information and select the top 10 to 15 products or services you are looking to invest in for 2022 and 2023 and submit to michele@gcnkaa.org. We will then schedule meetings with companies that provide the products and services you are most interested in. IMPORTANT DEADLINES • April 26: Registration ends for Property Owners and Management Companies. • April 26: Early Bird registration ends for Associate Members. • May 2: Deadline to register for this event AND have your company information included in the event booklet. • May 2: Deadline to submit either one 1/2 page ad (7.5” wide x 4.8” tall) OR a brief paragraph about your products or services, including contact information and website. This will be used in the event booklet distributed to all preregistered attendees prior to the event. Ads should be press-quality pdf or high resolution jpg files sized correctly. Ad OR paragraph should be emailed directly to michele@gcnkaa.org. • May 3: GCNKAA to email Meeting Request Form to Associate Members • May 6: Deadline to return your Meeting Request Form (will be sent May 3). • May 20: Meeting Schedule and Event Booklet emailed to all attendees ALL THE DETAILS The 2022 Business Exchange is Tuesday, May 24 at Oasis Conference Center in Loveland, Ohio, from 8:30 am to 11:30 am. There is no cost for property owners and management companies to participate. The cost per associate member is $195 per person through April 26. After April 26, the price increases to $225 per person. To register, click here. For more details and how to get the most out of your participation, click here.

PARTICIPATING OWNERS AND PROPERTY MANAGEMENT COMPANIES TO-DATE CIG Communities Fath Properties Hearth Home Communities Legacy Management Oberer Management Services PLK Communities Sandstone Properties Towne Properties Uptown Rental Properties Village Green Management visit www.gcnkaa.org as we continue to update this list.

EXCHANGE

24TH MAY

8:30 AM TO 11:30 AM OASIS CONFERENCE CENTER

8 APARTMENT ADVANTAGE 13

GOLF OUTING SCHEDULED FOR JUNE 9; FOURSOME AND SPONSORSHIPS NOW ON SALE On Thursday, June 9, 2022, Aston Oak’s 18-hole golf course will host the Association’s 36th Annual Golf Outing. By using the 18-hole facility to host our event, we can host up to 160 golfers providing even more owners, multi-site managers, property managers, leasing consultants and other vendors for you to meet and greet. Here’s more information on how to get more bang for your buck. There are NINE types of sponsorships available. You may select the type you want based on the level of participation you want the day of the outing. Hole sponsorships require the most participation while other types require only minimal participation. We strongly encourage all hole sponsors to have a representative from their company sitting at their sponsored hole. IF you cannot guarantee this, we recommend you consider a different sponsorship option that does not involve as much participation. To encourage hole participation, the golf committee will be hosting the Golfer’s Choice Award to the hole voted the best! All will be offered on a first-come, first-served basis. As of close of this newsletter, we only have one hole sponsorship left and four foursomes available. All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique opportunity to create a memorable impression and build relationships at their sponsored hole/station. Beverage sponsors will be listed on the beverage cups distributed during the outing and trophy sponsors will be listed on the trophies. All sponsors are also invited to donate door prizes

or give-aways to all participants. Type of Sponsorship No. Available Cost of Each Hole* 18 $400/$500 (par 3s) Beverage Station 15 $250 Lunch 3 $400 Dinner 3 $500 Trophy 3 $225/200/175 Putting Green 3 $200 Driving Range 3 $150 Bag Drop 1 $500 GiveAway 1 $3000 Due to liquor licenses, NO sponsor is permitted to bring ANY alcoholic beverages onto the course. All alcoholic beverages will be provided by the course ONLY. There will also NOT be any beer at beverage stations. Beer and liquor will be provided only by two beverage carts controlled by Aston Oaks employees that will drive around the course all day. Beverage stations for the 2022 outing are located on holes 4, 8, 12 and 16. Please note that if you select one of these holes as a hole sponsorship, there is a chance you may have beverage sponsors nearby. If you are interested in reserving a sponsorship or a foursome for the 2022 GCNKAA Golf Outing, call or email Michele at the Apartment Association office at 513 407-8612, email michele@ gcnkaa.org or click here. Foursomes and sponsorships are limited and will be sold on a first come first serve basis.

Day

at the Races FRIDAY, MAY 13, 2022 BELTERRA PARK INSIDE THE RIVER DOWNS CLUB

12 PM - 5 PM click here to see package prices

Join us for a day of fun at Belterra Park 14

APRIL 2022 8

GCNKAA 2022 DIAMOND SPONSOR

ERS.

4000

. 13 0 F L O O S E R RI O T N S

S AY

O WE’VE G

It’s true. Your source for paint is also your source for flooring. Count on Sherwin-Williams Floorcovering Centers for leading brands, 24-hour turn and reliable installation. And, of course, know that our Paint Stores are right around the corner with the coatings, tools and expert advice you need to complete the job. You see, for quality, competitive prices, and expert service, we’ve covered it all. To find the nearest Sherwin-Williams Paint Store or Floorcovering Center visit sherwin-williams.com/store-locator ©2016 The Sherwin-Williams Company

GCNKAA 2022 DIAMOND SPONSOR

Your true partner in providing a better place to call home. On site project management, no interruption to business, competitive and complete estimates, responsive service department EXTERIOR RENOVATION

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· Countertop, Cabinet and Bathtub resurfacing · Cabinet Door Replacement with Resurfacing of frames and boxes · Increase Rent/Occupancy · NEW look - Fresh Colors

Royal Finish strives for the highest quality in both product and customer satisfaction. Call us today to schedule a transformation of your property. GCNKAA 2022 DIAMOND SPONSOR

GCNKAA 2022 DIAMOND SPONSOR

We live in a digital world that is constantly evolving and changing... RentPath delivers best-in-class solutions that help you maximize revenue at all stages of the renter journey.

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SERVICING APARTMENT COMMUNITIES ACROSS: Ohio

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TRADE SHOW BOOTH WINNERS March 2022

National Heating & Air Best Booth 2nd Place

Calloway Cleaning & Restoration Best Booth 1st Place

Same great people. Same great service. Jetz Service welcomes Cincinnati Coin Laundry customers with loads of options for multi-family laundry rooms, including: Coin, Card and Mobile-Activation In-unit Domestic Equipment Favorable Lease Terms 24/7 Emergency Service

Contractors Inc. Best Booth 3rd Place

GCNKAA PACs What They Can Do For You GCNKAA Political Action Committee (PAC) dollars can and do make a difference. Influence at the local, state and national government levels would not be possible without your contributions. If you have not already done so, please invest in GCNKAA’s PAC. Our recommendation is $1 per unit. Contact Pat Crowley at 513 407-8612 for more information.

JOHN GRUEN jgruen@jetzservice.com

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8 APARTMENT ADVANTAGE 23

GCNKAA 2021 Trade Show Tuesday, March 15, 2022 Sharonville Convention Center Sharonville, Ohio To see all the photos, click here.

APRIL 2022 8

8 APARTMENT ADVANTAGE 25

CONGRATS TO OUR VIP SPONSOR CASH WINNERS!

VIP SPONSOR: APARTMENTS.COM With $100 winner Melissa Mitchell, Uptown Rental Properties

VIP SPONSOR: CHADWELL SUPPLY With $100 winner Robert Usleaman Fath Properties

VIP SPONSOR: LOWE’S PRO SUPPLY With $100 winner Tanya Banfield BRG Apartments

VIP SPONSOR: BELFOR PROPERTY RESTORATION

VIP SPONSOR: CALLOWAY CLEANING & RESTORATION

VIP SPONSOR: CONSERVICE

VIP SPONSOR: CONTRACTORS INC.

With $100 winner Evelin Dandridge Fath Properties

With $100 winner Diana Hoeper Sundance Property Management

VIP SPONSOR: PPG PAINTS With $100 winner Megan Hoeper Sundance Property Management

VIP SPONSOR: RENTPATH

With $100 winner Carla Kelly A-Strategy Management

APRIL 2022 8

VIP SPONSOR: PINNACLE PAVING & SEALING With $100 winner Jessica Jameson BRG Apartments

With $100 winner Jacob Paff Village Green Management

VIP SPONSOR: RITE RUG

With $100 winner Michelle Bohman Sundance Property Management

With $100 winner Lindsey Dooley Fath Properties

VIP SPONSOR: ROYAL FINISH

With $100 winner Ryan Shea Uptown Rental Properties

VIP SPONSOR: SHERWIN WILLIAMS

With $100 winner Amanda O’Connor BRG Apartments

GCNKAA 2022 Trade Show Tuesday, March 15, 2022 Sharonville Convention Center Sharonville, Ohio To see all the photos, click here.

GCNKAA 36th ANNUAL GOLF OUTING Presented by

$5,000 Hole In One!!

sponsored by Assured Partners TEE

10:30 AM

ASTON OAKS UR

9:30 am Check In

S D AY, J U N E

10:15 am Hot Lunch Opens

10:30 am Shotgun Start

5:00 pm Dinner

Company Name:_______________________________Main Contact Name:_______________________________ Phone:________________________Fax:____________________Email__________________________________ Please indicate activity choice for each person listed below: Name:________________________________#______Company:______________________________________ Name:________________________________#______Company:______________________________________ Name:________________________________#______Company:______________________________________ Name:________________________________#______Company:______________________________________ #1 #2 #3 #4 #5

Foursome Package Individual Golfer Reservations for Dinner only Reservations for Lunch only Additional GiveAway

$800.00 $250.00 $30.00 $15.00 $40.00

Reservations required and payment must be made in advance. --NO INVOICING--

Enclosed: $_______Credit Card #:______________________________ Exp. Date:_________CVC:__________Billing Zip Code:____________ Print Name:____________________________________________________

Remit to the Greater Cincinnati Northern Kentucky Apartment Association 7265 Kenwood Road, Ste. 100 | Cincinnati, OH 45236 Fax: 513 407-7868 | Email: michele@gcnkaa.org | Phone: 513 407-8612

Signature:______________________________________________________ No reservations or cancellations will be accepted after Friday, June 3 at noon

GOLF SPONSORS

HOLE SPONSORS

1. Sherwin Williams 2. Teasdale Fenton Carpet Cleaning 3. Calloway Cleaning & Restoration 4. Icon Property Rescue & Restoration 5. 6. Rite Rug 7. PPG Paints 8. Neyra Paving 9. Pinnacle Paving & Sealing 10. Royal Finish 11. Apartments.com 12. Zumper 13. Belfor Property Restoration 14. National Heating and Air 15. Nationwide Energy Partners 16. Chadwell Supply 17. Roto Rooter Services Company 18. Hays + Sons Complete Restoration

GIVEAWAY SPONSOR DMG Management Group

TROPHY SPONSOR BRG Apartments

BEVERAGE SPONSORS Adanced Turf Solutions Cincinnati Bell Pro Maintenance Group

CIGAR SPONSOR National Credit System

LUNCH SPONSORS Contractors Inc. ePremium Insurance Agency Jetz Laundry Systems

DINNER SPONSORS RentPath Uptown Rental Properties

PUTTING GREEN SPONSOR Prodigy Properties Qira

COURSE ADDRESS 1 Aston Oaks Drive, North Bend, OH

From Downtown, eastern Cincinnati and Kentucky: Follow US 50 (River Road) W. for approximately 14 miles. Turn right on Shady Lane to left on Aston Oaks. Follow Aston Oaks to the right to the golf course. An alternative for Northern Kentucky is to take the Anderson Ferry across the river. Turn left on US 50 (River Road) and follow to Shady Lane and continue as noted above. From northern and western parts of Cincinnati: Take I-275 W to I-74 E (toward Cincinnati) to Exit 11 (Rybolt Rd/ Harrison Pike) and follow Rybolt to the right. Turn right on Wesselman (bottom of hill at light) to left on Taylor. Follow Taylor to right on Dog Trot. Take Dog Trot to left on Bridgetown Rd. Take a slight right from Bridgetown onto Shady Lane. Turn right on Aston Oaks.

The Apartment Association Outreach, Inc. LETTER FROM THE PRESIDENT By Megan Lawhon, PLK Communities, Outreach President

Well, we made it through March, along with March Madness; and, I hope everyone is ready for spring flowers, and hopefully, not a lot of April rain! I LOVE March Madness and there were a lot of incredible upsets and of course the Cinderella story of St. Peter’s what a ride. How did everyone else do? As we begin the second quarter of 2022, we are going to host a senior event at Knowlton Place, an Episcopal Retirement Services senior community, on April 20, 2022. This is Megan Lawhon our first in-person senior event in years due to the pandemic. What a joy this is, considering the elderly community suffered so much during the height of Covid challenges, as well as were reduced to drop off items and zero in-person gatherings, as a result of the risk of exposure. We are grateful we are able to spend some time with these wonderful individuals and hopefully brighten their day. Our Apartment Association Outreach (AAO) Board approved, and on February 28, we sent Rent Assistance in the amount of $21,500! This contribution helps those in need as individuals continue to navigate challenges with the pandemic and housing payments. Additionally, the Board authorized a payment of $15,000 to our Food Pantry partners. We are so fortunate to be able to partner with more than twenty food pantries throughout the tri-state area and help our community members in need. Additional resources to be released are scheduled, per our operating budget, as well as taken into consideration during our board meetings. 5K 4 Rent: Saturday, April 9, 2022, is our Jetz Service/ Cincinnati Coin Laundry 5K4 Rent. We have seen incredible interest in this year’s event as more than 280 participants are registered to attend! In addition, what a sensational job our event chair, Jordann Morgan with Fath Properties, has done raising funds for this day. The website where you can register to participate at Friendship Park is www.5k4rent.org! We look forward to seeing all of you there!

A 501(c)(3) Charitable Organization

A Night Out for Outreach: Please mark your calendars for October 29, 2022, for our A Night Out for Outreach event. We are super excited to announce that this year our event will be held at The Anderson Pavilion, and we will be utilizing The Carousel for cocktail hour! A special THANK YOU to co-chairs Justin and Jill Seger for this wonderful night. Lastly, we are looking forward to our Champions for Outreach partners to continue their sponsorships for 2022. This exceptional program, which commenced in 2021, is what allowed our board to financially contribute to so many wonderful partners and programs. These programs serve needs within our community including rent assistance, food pantries, senior communities, and more. Communication is being sent at the beginning of April to solidify your contribution as well as seek out additional partners who would like to support these wonderful causes. I am continuously grateful for the service that ALL of the Board members and staff provide, as well as their continued support of utilizing our funds to help those in need. We would like to thank our entire membership and our Champions for Outreach sponsors, in advance, for your continued financial support of Outreach and our efforts to help those in our community who deserve our assistance. THANK YOU TO OUR 5K 4 RENT SPONSORS TO DATE: Presenting Sponsor: Jetz Service/ Cincinnati Coin Laundry Start and Finish Line Sponsor: BRG Apartments Champions For Outreach: Thank you to all of our Champions For Outreach Sponsors who support every Outreach event throughout the year. Please see page 30 for our complete list of Champions. 5K Event Gold Sponsors: Carpetland and Fath Properties 5K Event Silver Sponsors: CBRE, Golden Avenue, Keating Muething & Klekamp, Pinnacle Paving, Rent Manager, Reserve at 4th & Race, and TRANE Technologies 5K Event Bronze Sponsors: Bernecker Brothers, Edge Utilitites, Harrison’s Pro Tree, HOME, Hunley Painting, Legacy Management

Childhood Food Solutions | March 10, 2022

8 APARTMENT ADVANTAGE 29

Platinum Sponsor ($20,000)

SEGER FAMILY FOUNDATION

Gold Sponsor ($10,000)

MARCH FAMILY

Cincinnati Coin Laundry

Midwest Multifamily Capital Markets

Silver Sponsor ($5,000)

THE McLEAN

FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

APRIL 2022 8

Trend Setting

This heading contains information on Management & Leasing.

GROWING RENTER CONFIDENCE FUELING HOT MARKET TO START 2022 By Mackenzie Born, Avail Research

Entering the third year of rental market disruptions caused by the pandemic, Avail (part of Realtor.com®) surveyed independent landlords and renters across the country to find out how they’re faring. Our data revealed moving trends, insight into rent payments and evictions, and how landlords plan to financially recoup and adapt their renting policies for a post-pandemic era. Based on our data, these six trends will shape the independent rental market in the beginning of 2022. NEARLY HALF OF RENTERS PLAN TO MOVE THIS YEAR, BUT MOST WILL CONTINUE TO RENT Our survey showed that while renters are moving, most of them will continue to rent their homes — even in a competitive rental market that’s expected to continue into 2022, driven by a demand for rental housing and a decrease in homebuyer sentiment due to high mortgage rates and home prices. Almost half of renters surveyed (45.9%) reported that they plan to move within the next 12 months, with another quarter (24.6%) unsure about their moving plans. Of those that said they will be moving, more than half (51.8%) plan to rent their next residence, while nearly one-quarter (23.8%) plan to buy their next residence. Over half (52.9%) of renters who plan to move to a new rental indicated they do not have enough savings for a down payment on a home, while 40.0% said they don’t believe they would qualify for a mortgage.

MORE LANDLORDS PLAN ON RAISING THE RENT THAN SELLING THEIR PROPERTIES As landlords attempt to offset missed rent payments caused by the pandemic, many predicted that they would either raise

THE MAJORITY OF LANDLORDS HAVE NOT SOUGHT AN EVICTION As eviction moratoriums were lifted in 2021 and renters were still struggling to make payments, it was unclear how many renters

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RENTER CONFIDENCE HAS GROWN DRAMATICALLY Our last survey in September 2021 showed that 42.7% of renters had missed at least one rent payment since the start of the pandemic — up from the 30.8% who had missed a payment in May 2021. New data, however, indicates more positive rent payment trends. Four out of five renters (82.4%) said they have not missed any rent payments over the past 12 months. Of renters who have missed a rent payment over the past 12 months, around one-third (32.6%) indicate that they had missed just one payment. Looking forward, more than three-quarters of renters surveyed (76.6%) do not believe that they will miss a rent payment in the next three months. The share of renters who do not believe they will miss a rent payment in the next three months has grown dramatically over the past year. In our February 2021 survey, just 15.2% of renters did not believe they would miss a rent payment over the next three months.

rent or sell to recoup pandemic losses. According to our data, more landlords plan to raise the rent in at least one of their rental properties (65.1%) than sell at least one of their rentals (16.2%) in the next 12 months. The majority of landlords surveyed estimate that they will raise rent by between 5% and 10%, increases that reflect a hot rental market and rent surges seen in 2021. Of the landlords planning to sell at least one rental property, more than half (55.1%) indicate that the desire to cash in on the increased value of their property is a factor in deciding to sell. Around a quarter of these landlords indicated no longer wanting to be a landlord (25.7%) or difficulty collecting rent from tenants (23%) as factors in their decision to sell.

1-800-837-3200 | www.careworkscomp.com | info@careworkscomp.com

8 APARTMENT ADVANTAGE 31

may be evicted from their residences. However, our data shows that the majority of landlords (82.3%) have not initiated eviction proceedings against any of their tenants in the past 12 months, and more than three-quarters of landlords (77.5%) are not considering encouraging a tenant to vacate a property within the next three months. Renters have echoed this sentiment, with 94.7% reporting that they had not had eviction proceedings brought against them by a landlord in the past 12 months. Other methods of encouraging a renter to vacate a unit were also rarely reported: Just 5.1% of renters mutually agreed to terminate their lease, and another 5.1% had a landlord refuse to renew their lease. Looking forward, more than a third of landlords (36.1%) indicate that just one month of missed rent would trigger them to push for eviction. An additional 51.4% indicate they would push for eviction after two or three months of missed rent. On the other hand, more than 70% of renters believe that just one or two months of missed rent payments would trigger their landlord to push for eviction, and the vast majority of renters (96.7%) believe that six or fewer months of missed rent payments would trigger their landlord to push for eviction. AWARENESS OF EMERGENCY RENTAL ASSISTANCE HAS STAGNATED Previous Avail surveys exposed a lack of awareness and understanding of eligibility around emergency rental assistance (ERA) programs. In our September 2021 survey, more than half of renters (62.8%) and landlords (56.9%) were unsure of whether or not they were eligible for ERA programs, with just 56% of renters and

78.1% of landlords aware that rent assistance programs even existed. New data indicates that awareness around these programs has not increased. Only 51.3% of renters and 70.5% of landlords said they are aware of emergency rental assistance programs created to help renters and landlords during COVID-19 — a small drop in awareness among both groups. Among the renters who are aware of emergency rental assistance programs, just 1 in 5 renters (21.2%) believe they are eligible to receive emergency rental assistance to cover missed rent payments. Nearly half of landlords (46.1%) are unsure if they are eligible for emergency rental assistance to cover their tenant’s missed rent payments, while 3 in 10 (30.2%) do not believe they are eligible for emergency rental assistance. MANY LANDLORDS ARE TIGHTENING THEIR TENANT SCREENING PRACTICES After disruptions and financial losses caused by missed rent payments due to the pandemic, 40% of landlords indicated that their applicant screening method had become more stringent over the past 12 months. Nearly 6 in 10 landlords (58%) said their screening practices had remained the same. When landlords screen tenants, the most commonly-reported methods were using income and job history (89.3%), interviews with applicants (84.3%), and rental history and evictions (82.4%) to screen rental applicants. Of this information, landlords indicated that previous eviction (54.6%) and level of income (52.9%) are the two most important factors when screening applicants.

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APRIL 2022 8

4 WAYS TECHNOLOGY CAN KEEP ONSITE STAFF HAPPIER DURING THE GREAT RESIGNATION By Rachel Richardson, RentPath.

An increase in resignations has created new challenges for rental housing professionals, but there are technologies available that can help alleviate the added burden of doing more with less. The Great Resignation has served up greater responsibility for onsite staff left to manage apartment communities. Like other industries nationwide, rental housing has been hard hit by record numbers of employees leaving their current positions. Anecdotally, rental owners and operators are reporting significantly higher numbers of resignations than the traditional annual apartment employee turnover of 30% to 50%. In roles that often require wearing many hats to keep up with prospective renters and resident requests, this puts added pressure on already busy leasing teams. With technology solutions that alleviate daunting tasks for onsite staff, employers can save their staff valuable time and unnecessary manual effort. A leasing team can simplify tour scheduling, automate routine communications and set up seamless multifamily marketing campaigns that free up time to better connect with prospective residents. AUTOMATE APARTMENT TOUR SCHEDULING. The first step to helping a team thrive during this spike in demand is understanding where the team can easily automate communication in the early stages of a prospective resident’s search. Online tour scheduling options on apartment listings and property website take the back and forth out of finding the perfect time to showcase the unit. Instead of the leasing agent having to reach the prospect directly and coordinate meeting times, find options that allow the renters to automatically schedule an appointment while they browse. Many internet listing services (ILS) offer the option for renters to request a tour, select the most opportune times or even tour the apartment virtually. QUICKLY QUALIFY NEW LEADS WITH ONLINE APPLICATIONS AND FORMS. Give renters the option to complete online applications early on in their evaluation of an apartment community. This will allow the team to quickly screen prospects and focus on quality leads that are most likely to become new residents. Resident-screening services can automate the process of credit and background checks so leasing staff can focus on critical tasks like apartment tours, resident requests and answering in-depth questions from renters. Online applications often can be selected by the resident when they request a tour on ILS listings as well, so onsite staff can identify prospective residents that are most interested before they even show the apartment. For onsite teams that could use extra support, there are also options that fully cover prospect communication and early lead

qualification. Virtual leasing centers offer services to book in-person and virtual appointments as well as qualifying leads on behalf of the property. These services are often available 24/7 to communicate with prospects via call centers, chat and email. ADVERTISE WITHOUT DUPLICATING EFFORTS. The team spends time gathering quality photos, descriptions, 3D videos and other content to showcase vacant listings. Once all the assets are ready, it can be daunting to duplicate efforts when it comes time to create the advertisements. That’s where integrated marketing solutions can help property marketers and leasing staff avoid unneed-

ed busy work. Automated advertising solutions integrate with a property’s ILS listings to source graphics and descriptions. So, ads are created without your team having to slog through countless revisions and come up with campaigns on the fly. Many solutions in the marketplace offer turn-key advertising services that target in-market renters based on ILS data, so a budget goes toward those who are actively looking for an apartment in the area. Finding a Fair Housing compliant advertising tool will also take the stress out of ensuring that a property’s audience targeting is compliant with regulations. EFFORTLESSLY COMMUNICATE WITH RESIDENTS. From a property’s voice mailbox to the inbox, inquiries can stack up while the team juggles multiple tasks. Training employees to keep up with these tasks can also be costly. According to Bersin by Deloitte, the average cost of onboarding a new employee is close to $4,000. For multifamily specifically, properties can also spend $2,500 to $3,500 a month on salary for each staff member who manages onsite communication. Brainstorm ways that the team can cut down on manual communication and automate the most common requests that come through. An easy way to do this is through renter communication platforms that integrate with a property management system (PMS) and allow for the monitoring and responding to email and texts in one place. Common ways that leasing teams use this is to automatically send a video tour, survey residents’ satisfaction, generate new reviews and opt renters into marketing communications. Recent resignations have brought on challenges for onsite staff but removing repetitive and monotonous tasks can free up the best talent to focus on the most rewarding aspects of their jobs. Without the burden of these simple and time-consuming tasks, the team’s skills can be better served, not to mention they will be happier. With more efficient processes, owners and operators can get more done while saving valuable dollars that can be invested in sustaining a strong, satisfied onsite team. Rachel Richardson is a Demand Generation Specialist for RentPath.

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3 MESSAGES YOUR MULTIFAMILY BRAND SHOULD SEND TO YOUR RESIDENTS By Ashley Tyndall, Chief Relationship Officer for Criterion.B There are three important messages your brand communicates to your residents, and you can help shape them. Your property has a brand, and while those at the top play a role in shaping it, it is owned by the residents who have lived within its walls. As an owner or manager, setting yourself apart might seem impossible in a market where renters span Gen Z to Baby Boomers, urban to suburban, A to C class, coast to coast. But as you work to develop your multifamily brand and how it is experienced by residents, over time it can become influential and create loyalty. There are three important messages your brand communicates to your residents, and you can help shape them. YOUR MULTIFAMILY BRAND POSITIONS A LIFESTYLE. The landing page of your website should promote ease of living, stylish surroundings, exceptional access to business centers and superb locations. The look, feel and messaging of the brand — from the website to the amenities, the physical buildings to the trendy locations — everything should confirm the type of lifestyle your property provides. Your brand provides exclusivity in the sense that it communicates through messaging, social media, amenities and staff, a lifestyle that brings residents of like-mindedness together in a community. Whether they are looking for a family-friendly apartment with playgrounds and trails or an upscale experience with concierge services and views of the skyline, your brand will confirm how they want to live, allowing you to anticipate and fulfill their needs. In multifamily housing, the resident experience spans more than a luxury hotel stay. Anticipating the type of lifestyle your residents want is critical, and if your brand executes it well, residents will see you not as an apartment, but as a home. YOUR BRAND DEPICTS A SENSE OF COMMUNITY. While a desired lifestyle is important, community is also critical to residents. If you’re asking residents to make their home with you, you should use events, messaging and online presence to express the type of community they can enjoy. For example, a luxury midrise might host a wine tasting event while a suburban garden community might want to host a family fitness event. “We are in an era where people want to feel appreciated,” said Jese Gary, owner of LuxeGiving LLC. “In general, customers value companies that provide value-added services to produce brand loyalty.” The apartment industry has moved into a time where emo-

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tional connectedness to the brand is more important for resident retention than resident satisfaction. Current and future residents need to see that where they live has a strong element of neighborhood and community, so it feels like home. “A great event creates community and a good time,” said Gary. “I think there will be an adjustment back to gathering over the next few months or years. The goal for events wasn’t just to feed the residents. The goal is to create a sense of community.” In your brand strategy, do you value community at the corporate level, and describe it through your messaging? Do you have an active onsite and online social program? As residents experience your brand, they will get a sense of the community you offer, and the commitment to this pillar can shape how the brand communicates it, and the properties deliver it. YOUR BRAND CAN BUILD TRUST. Charlotte-based Marsh Properties makes a promise to their residents: “From Our Family to Yours,” they state boldly online, reinforced by its commitment to its core values, which include “Integrity and Fairness, Marsh Quality Standards, Personal Service, Family Heritage, Competitive Spirit and People.” Executing these values has built trust. With a long family history rooted in Charlotte, Marsh Properties displays a commitment to People and Heritage by offering tours of the original Marsh Family estate, and organized community gardens that bring residents together while positively impacting their neighborhood. Property companies should always craft a brand promise based on their mission statement and desired customer experience, then develop a strategy to carry out that promise to their residents. Consistency will help residents trust your brand. To shape the message of your brand, ensure that your staff understands and connects with your mission, as they are your on-site brand ambassadors. EXPRESS YOUR BRAND TO CURRENT AND FUTURE RESIDENTS Anticipating needs, honoring core values, and providing a trusted message, will all help express your brand to current and future residents. And the result is a beautiful thing called “brand loyalty.” What you speak to your residents, they will speak to others in the form of referrals, online reputation ratings, and future renters. Because while you can shape your multifamily brand message, the resident is the ultimate brand owner. Ashley Tyndall is Chief Relationship Officer for Criterion.B.

GCNKAA

Day

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NATIONAL APARTMENT HOUSING DAY TUESDAY, APRIL 19, 2022 5 PM TO 7 PM @RENT MANAGER 9140 WATERSTONE BOULEVARD 1ST FLOOR CAFE CINCINN CINCINNATI, OHIO 45249

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BONUS! 2 Education Sessions

1:30 pm Becoming An Ally with Marci French 3:00 pm Fair Housing Feud with Katie Rigsby $100 each or register for both at $139.99 per person