July 2022 Apartment Advantage Newsletter by Michele

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GCNKAA SETS SAIL ABOARD BB RIVERBOAT ON JULY 15 Set sail with the Greater Cincinnati Northern Kentucky Apartment Association on Friday, July 15, 2022, as we join the BB Riverboats for an afternoon cruise along the Ohio River. We will board the River Queen at 1:45 pm and will leave the dock PROMPTLY at 2 pm. Included in your prepaid admission are appetizers, beer, soft drinks, bottled water, juice and entertainment. We currently only have a few remaining Captain and Anchor Sponsorships as well as individual seats left for the cruise. Thank you to our Captain Sponsors including: A-Strategy Management, Apartments.com, BRG Apartments, Calloway Cleaning & Restoration, Contractors Inc., Denizen Management, Fath Properties, H-M Laundry, HILLS Properties, Pinnacle Paving and Sealing, PPG, RentPath, Rite Rug, Royal Finish, Sherwin Williams, Towne Properties, Venture Communities, and Wallick Communities for all your support.

JACOB PAFF WINS NATIONAL MAINTENANCE MANIA CHAMPIONSHIP

Thank you also to our current Anchor Sponsors including: Community Builders, Entrata, and MRI CheckpointID. And finally, we have limited Individual Registration for $65 per person or register yourself or your company online for $55 per person. This includes general admission, food and beverages for one person. Seats are limited so be sure to register as soon as possible. For more information, click here. For directions to BB Riverboats, visit http://bbriverboats.com/. BASIC DIRECTIONS TO BB RIVERBOATS 101 Riverboat Row, Newport From I-71/ I-75 Take exit #192 (Covington/5th Street). Follow 5th Street through Covington to end staying in the right hand lane. Turn left onto Garrard. Turn right onto 4th Street. Follow 4th Street across the small bridge into Newport. Turn left onto Columbia and follow to the end. Turn left on Riverboat Row. BB Riverboats is on the right.

CONTRACTORS INC WINS 36TH ANNUAL SUMMER GOLF OUTING

A huge congratulations to Jacob Paff with Village Green Management for winning the National Apartment Association (NAA) Maintenance Mania Presented by HD Supply National Championship! Jacob - along with Ivan Stone, also with Village Green Management - competed in the National Championship during the Apartmentalize Conference held in San Diego in late June. The fastest twenty maintenance techs from around the country earned a bid to compete in this national competition with Jacob scoring the fastest time overall. Maintenance Mania® is a national program offered by NAA and presenting sponsor HD Supply (HDS), in which maintenance technicians compete against each other in various skill-based games. Jacob qualified for the National Championship as winner of Region III, with Ivan qualifying as an at-large competitor with scoring one of the best times in the country. Please join us in congratulating both Jacob and Ivan!

More than 160 golfers enjoyed a perfect day on the golf course at the GCNKAA Golf Outing at Aston Oaks, but after the sinking of the final putt, the team from Contractors Inc including Kayde Fitzpatrick, Brandon Gampfer, Ben Pesich, and Chris Victoria (pictured with Rod Herper with National Credit Systems and Tonya Petersen with Miller Valentine Group), declared victory. Coming in second was the team from Leading Property Services including Jeff Budke, Tom Budke, Ralph Klosterman, and Mark Christopfel. Rounding out the top three teams was the foursome from Sherwin Williams. Thank you to all our sponsors, especially Yardi, for stepping up as the Presenting Sponsor, and DMG Management for sponsoring the golfer giveaways. The feedback was overwhelmingly positive and none of this would be possible without the support of our members. For more photos, see inside this newsletter.

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2022 EXECUTIVE COMMITTEE TONYA PETERSEN Miller Valentine Group President tonya.petersen@mvg.com MELISSA JOY Village Green Mgmt Vice President mjoy@villagegreen.com JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

GCNKAA PAST PRESIDENTS

2000…Roy Wergers 2021...Don Brunner 1999…Roy Wergers 2020...Don Brunner 1998…Robert J. Wahlke, CAPS 2019...Jud Oscherwitz 1997…Terry Sievers 2018...Jud Oscherwitz 1997…Dave Lockard 2017...Stacy Walton 1996…Jim Cohen, CPM 2016...Stacy Walton 1995…Jim Ruh 2015...Rusty Lykes 1994…Mark Robinson 2014...Rusty Lykes 1993…David Noll 2013...Maria Stanton 1992…Bernie Wessels ** 2012...Maria Stanton 1992…Jerry A. Molique, CPM, CAPS ** 2011...Jeff March 1991…Jay O. Ingram, Jr., CPM 2010...Brian Fullenkamp 1990…Ronald Bommer 2009...Brian Hendy, CPM 1989…John Cobey 2008...Brian Hendy, CPM 1988…Robert J. Wahlke, CAPS 2007...Becky Alejandrino, CPM 1987…Robert J. Wahlke, CAPS 2006...Marc Cameron, CPM 1986…Charles Berling 2005...Marc Cameron, CPM 2004...Gary Sanzone, CPM, CAPS, CAM, NALP 1985…Joseph Fullenkamp, CAPS 2003...Gary Sanzone, CPM, CAPS, CAM, NALP 1984…John Stalnaker 1983…Jerry A. Molique, CPM, CAPS 2002…Jim Ruh 1982…Harry Fath 2001…Jay Ingram, CPM **Apartment Association of N. KY merged with GCNKAA

Office Hours:

2022 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 1st Vice President Lloyd Cobble, CIG Communities Brian Fullenkamp, Legacy Management Jeff Greenberger,Greenberger & Brewer, LLP Parliamentarian Todd Hignite, Hearth Home Communities Gerry Johnson, Rent Path Associate Council President Megan Lawhon, PLK Communities Oksana Lukjanenko, Denizen Management Mike Markus, BRG Apartments Jordann Morgan, Fath Properties Ann Padgett, ePremium Insurance Agency Associate Council 2nd Vice President John Recob, Towne Properties Lesley Wardlow, CMHA Elizabeth Werner, Stoneridge Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President Pat Crowley, VP of Governmental Affairs Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor Rick Holste, Director of Membership Sales Zach Jameson, Accounting, Database & Office Coordinator James Combs, Education & Social Media Coordinator Susan Peck, AA Outreach Coordinator Nicole Metz, Membership Coordinator and Office Administrator

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Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2022 The following advertising rates are for full year contracts. Six month contracts are also available. Call Patty at 513 407-8612 for more information. Business Card ........................................................................................ $95 Quarter Page........................................................................................ $115 Half Page .............................................................................................. $145 Full Page .............................................................................................. $165 Inside Front .......................................................................................... $209 Back Cover .......................................................................................... $219 Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor. August 2022...............................................................................July 1, 2022 September 2022....................................................................August 1, 2022 October 2022................................................................... September 1, 2022 November 2022................................................................... October 3, 2022 December 2022................................................................. November 1, 202 January 2023....................................................................December 1, 2022 February 2023......................................................................January 2, 2023 March 2023........................................................................February 1, 2023 April 2023..............................................................................March 1, 2023 May 2023.................................................................................April 3, 2023 June 2023.................................................................................. May 1, 2023 July 2023................................................................................... June 1, 2023 Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

SUNDAY

MONDAY TUESDAY WEDNESDAY THURSDAY

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Independence Day Office Closed

Apartment Advantage Deadline, 5 pm

Lunch with Ohio Representative Merrin 12 pm

Fresh Take On Fake, 9 am

FRIDAY

Fall Golf Committee, 10 am

NextGen Comm. 9 am

Associate Council 11 am

Ed Comm., 10 am

Legislative Committee, 8:30 am

SATURDAY

BB Riverboat Cruise, 1:45 pm

DE&I Committee 11 am Membership Committee, 12 pm

Executive Comm, 7:30 am Board of Directors 8:30 am

Hall of Fame Committee, 10 am Holiday Cheers Committee, 3:30 pm DE&I Happy Hour 5 pm

Social Media Committee, 9 am

COMING UP IN AUGUST 2022

COMMITTEES

6 IRO Planning Committee, 10 am 9 Trade Show Committee, 10 am 9 Associate Council, 11 am 9 Fall Golf Committee, 12 pm 10 NextGen Committee, 9 am 10 Education Committee, 10 am 10 DEI Committee, 11 am 10 Membership Committee, 12 pm 11 Legislative Committee, 8:30 am 16 Executive Committee, 7:45 am 16 Board of Directors, 8:30 am 16 Holiday Cheers Committee, 10 am 23 Social Media Committee, 9 am 25 Outreach Board, 9 am

EDUCATION

17 Human Trafficking Awareness, 9 am 23 Certified Apartment Portfolio Supervisor (CAPS), 8:30 am 24 Certified Apartment Portfolio Supervisor (CAPS), 8:30 am 25 Certified Apartment Portfolio Supervisor (CAPS), 8:30 am 26 Certified Apartment Portfolio Supervisor (CAPS), 8:30 am

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Across the Board

This section contains articles and information concerning the Board of Directors and Association policies.

A MESSAGE FROM THE PRESIDENT By Tonya Petersen, President Hello GCNKAA Members! I hope your summer is going well. I cannot believe we are in month seven of 2022. Time flies when we are having fun! We have a few great events approaching as well as just completed a record-breaking National Apartment Association (NAA) Apartmentalize! Sunny San Diego did not disappoint. Apartment housing professionals flooded the city with an attendee record of 11,300. Here in Cincinnati, Tonya Petersen Miller Valentine Group we will certainly attest it to the NAA Chairman of the Board - Mr. Don Brunner! More than 1,800 exposition booths and exemplary education seminars created one of the most successful conferences to date. Turning the focus to our local events, the exclusive BB Riverboat Cruise is quickly approaching. We set sail on Friday, July 15! Education doesn’t miss a beat either. On July 13, we will host A Fresh Take on Fake - a virtual seminar focusing on fraud. Many thanks to Amber Taylor and Ashli Allen with AmRent and Ali Kaid with MRI Checkpoint ID for leading this seminar. Next, we will celebrate Diversity, Equity and Inclusion with a Happy Hour on July 19 at One41 Wellington. Many thanks to Uptown Rental Properties for hosting at this gorgeous community.

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In addition, we have our committee meetings scheduled for the month. If you have any interest in joining any of the following committees contact me at tonya.petersen@mvg.com and I will make sure you get connected to the right person at GCNKAA: Trade Show, Golf Outings, NextGen, Education, DE&I, Membership, Legislative, Holiday Cheers or Social Media. In addition, a shout out to Jordann Morgan with Fath Properties and Todd Hignite with Hearth Home Communities for accepting cochair positions for our next Prestige Awards. If you have interest in joining the Prestige Awards committee, please email me! Now for July’s Attitude of Gratitude: the entire GCNKAA staff! Our Association’s success is determined by the hard work that Rebecca, Michele, Pat, Zach, James, Nicole, Susan, and Rick contribute each day. Our membership brainstorms ideas and the staff make it all happen. I see each of these amazing team members much like the Wizard of Oz: the behind the curtains, brainpower and masterminds that make it all happen and keep it all running. I have had the pleasure of working with each of the staff and am impressed to say the least. This team brings a component to the Association that will make GCNKAA unstoppable. Thank you Rick, Susan, Nicole, James, Zach, Pat, Michele, and Rebecca! You are all a force that will continue to make the multi-family housing industry shine like there is “No Place Like Home”!

GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION

BOARD OF DIRECTORS - NOMINATION APPLICATION The 2022 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2023-2025 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have four (4) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 9, 2022. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612.

General Information: Name/Title:___________________________________________________________________________ Company Name:_______________________________________________________________________ Street Address:________________________________________________________________________ City:____________________________________State:___________Zip:_________________________ Phone Number: Fax: E-mail:_________________________ Experience: Please briefly describe your current job responsibilities: _______________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Please briefly describe your past experience in multifamily housing: ______________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Are you currently serving on any other Committees?__________________________________________ If yes, please list name(s) of the organization(s): _____________________________________________ Organizations or associations you are currently affiliated with or have been affiliated with in the past: ____________________________________________________________________________________ Additional Information: Why are you interested in serving on the Board? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What do you see as the major local and state issues that affect our industry? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ List any skills or experience you possess that you feel would be beneficial to the Board: _____________________________________________________________________________________ _____________________________________________________________________________________

Signature

Date:_________________ Greater Cincinnati Northern Kentucky Apartment Association Kenwood Executive Center | 7265 Kenwood Road, Ste. 100 | Cincinnati, OH 45236 Phone 513 407-8612 | Fax 513 407-7868 | rebecca@gcnkaa.org

Article VII Government. Section 5. In the event a member of the Board of Directors should be absent three consecutive times, or four times in a calendar year from regularly stated meetings of the Board of Directors, or three times in a calendar year from general membership meetings, it shall be considered as a resignation from the Board of Directors unless a valid excuse is presented to and accepted by the Board at the following regularly scheduled Board Meeting. All Board Members must sit on a committee and report to the Board of Directors as necessary.

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Brain Power JULY AND EDUCATION COMING IN HOT! By James Combs, Education and Social Media Coordinator July is usually the hottest month of the year here in the United States. Is this month’s educational offerings going to be the hottest as well? We’ll let you be the judge. Check out the upcoming sessions and let us know! Below you are going to find all the latest upcoming opportunities to grow your education. Education strives to be reflective of our member’s needs. We are always lisJames Combs tening to feedback from our members and looking for new ideas all the time. If there are topics or material that you would love to see offered please reach out to james@gcnkaa.org. DESIGNATION COURSES Certified Apartment Portfolio Supervisor (CAPS) WE RECOMMEND THIS COURSE for multi-site supervisors with 24 months of multi-site supervision experience. This brand-new CAPS Certified Apartment Portfolio Supervisor course will help you rise to the next level in property management. It will prepare you to be an effective portfolio supervisor which may lead to increased earning potential. To obtain the CAPS credential, candidates must complete the following: • Minimum of 24 months employment as a multi-site supervisor or be either a CAM, ARM or RAM credential holder in good standing. • Successful completion of all CAPS course work (totaling 40 hours) • Pass the CAPS exam within six (6) months of declaring candidacy Classes run from Tuesday, August 23 through Friday, August 16 from 8:30 am until 5 pm. All classes will be held at the Greater Cincinnati Northern Kentucky Apartment Association office in the CORT Education Center. For more information, or to register, click here. UPCOMING SEMINARS A Fresh Take On Fake Multifamily housing is no stranger to the effects of fraud. It can start at the leasing doorstep. In response, many federal, state and local authorities have implemented legislation targeting fraudsters, but first you have to catch them. Let’s discuss old fraud, new fraud and how you can protect your communities. Gone are the days of relying solely on the results of a background check, but the tools for success are plentiful. We will discuss trending pitfalls and proactive measures that assist in mitigating company risks and reputation. Join us for this 1-Hour virtual seminar to better protect yourself and your business! Wednesday, July 13, 2022 9:00 AM - 10:00 AM (EST) Zoom link will be provided upon registration

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Human Trafficking Awareness Training (Free) The Salvation Army raises awareness of the injustices of human trafficking by partnering with local coalitions. Through prevention activities and work to reduce demand for forced labor and commercial sex, they prevent future crimes. They also help rescue and restore current victims by improving the identification and prosecution of local traffickers. In this course (geared toward the multifamily industry) you will learn a variety of info. You’ll get a brief overview of how human trafficking is defined and the laws that pertain to human trafficking. The course will also show you what it looks like and how to spot the signs. Finally you’ll learn what to do to stop it, free resources that are out there for survivors, as well as systems/ practices that you can put in place to prevent it from happening. Wednesday, August 17, 2022 9:00 AM - 10:00 AM (EST) Zoom link will be provided upon registration NEXTGEN The NextGen Committee is hosting an Outdoor Happy Hour on August 11 from 5 pm to 7 pm at Nation Westwood. Nation Westwood is located at 3455 Epworth Avenue, 45211. The theme for this event is Strategies and Solutions. Registration opening soon! This event is completely free! At this event you can expect ample time to network, gain valuable info from our speakers, enjoy complimentary food and drinks, as well as participate in games and activities that will boost your knowledge and teach valuable tips, tricks, and skills to enhance your own career. The sole purpose of the NextGen committee is to make the next generation of talent in our industry become the best of the best! We do this in 3 ways. NextGen gives you the necessary connections for advancement; putting your name in front of company executives. Secondly, NextGen aims to teach you tangible skills to directly impact your job or resume whether that is video editing, communication/HR, or financial. Finally, you get put in a group of talent, leadership, and experience that you can lean on to fuel your time on top or to help you up when you are down! INVOLVEMENT, SPONSORSHIP, QUESTIONS If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact me at james@gcnkaa.org for details and invitations. GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

Advance Your Career Take the next step in your professsional development and become a certified success by earning your Certified Apartment Portfolio Supervisor (CAPS) designation.

This brand new CAPS course will help you rise to the next level in property management. It will pepare you to be an effective portfolio supervisor which may lead to increased earning potential.

CAPS training covers: • Client Services and Stakeholder Relations • Investment Management • Improving Asset Performance • Asset Evaluation • Talent Management • Contemporary Issues in Multifamily Housing For individual course descriptions, please visit www.gcnkaa.org or call the Apartment Association offices at 513-407-8612. This course is recommended for multi-site supervisors with 24 months of multi-site supervision experience. Cost for complete course, including all class materials is $950 ($1750 for non-members). Reservations and fees are due two weeks in advance of class. Classes will be held at the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) CORT Education Center from Tuesday, August 23 through Friday, August 26 from 8:30 am to 5:00 pm. Call James at the GCNKAA offices or visit www.gcnkaa.org to get registered.

You’re already a Success. Become a Certified Success.

COURSE DESCRIPTIONS AND REGISTRATION Attendees Will Learn: • Achieving ethical excellence • Understanding the management agreement and creating an owner’s report • Stakeholder relations with residents, communities, and municipalities • Mortgage nancing • Overseeing the budget process across a portfolio • Measuring portfolio performance and property valuation • Investigating and troubleshooting an underperforming property • Property acquisition and due diligence • Market analysis and property inspections • Operational and nancial analysis inspections • Property development feasibility analysis • Investment strategies, including renovation, disposition, and re nancing • Key content for the owner/company due diligence report • Talent development and management throughout the employee cycle • Managing staff during property sales or purchase • Contemporary issues, including occupancy, emotional support animals, hoarding, criminal background checks, RUBS, cybersecurity, and music licensing

CAPS REGISTRATION Name:_______________________________ Company:_____________________________ Email:________________________________ PAYMENT INFORMATION _____Please bill me _____Check enclosed _____Charge the credit card number below: _____________________________________ Number

_____________________________________ Expiration Date

Security Number

______________________________________________________________ Signature

8 APARTMENT ADVANTAGE 9

Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

CINCINNATI CITY COUNCIL CONSIDERING TENTANTS' RIGHTS GUIDE; TENANTS' RIGHTS ORDINANCE STILL BEING DRAFTED By Pat Crowley, Vice President of Governmental Affairs While a much-anticipated Tenants’ Bill of Rights ordinance is still being drafted by members of Cincinnati City Council, the creation of an information guide for tenants has been formally proposed by two members of council. Councilmember Reggie Harris, who chairs council’s Equitable Growth and Housing Committee, and committee vice chair Councilmember Meeka Owens Pat Crowley have introduced a motion calling for the city administration to create a short, concise and simple document entitled “Guide to Tenants’ Rights, Responsibilities and Resources.” Councilmember Owens’ office stressed that the Tenants’ Guide is for information purposes only and that the council motion does not change Cincinnati law but is merely creating a new

resource that can be distributed to tenants. Under the motion, the tenants guide would also include: • Information from the Notice to Tenants ordinance that is presently required by the Cincinnati Municipal Code Section 871-11 and other relevant federal, state and local laws. • Information and contact information for tenant resources or programs offered through the city or other local organizations. The motion also directs the administration to provide a report regarding ways that the guide can be distributed and made available to tenants in the city. Meanwhile, Councilmember Owens’ office did confirm that she and other members of council are continuing to work on a draft of the Tenant Bill of Rights ordinance, though it is not expected to be ready for review until later this year.

gcnkaa1 @gcnkaa gcnkaa gcnkaa

snap or screenshot to add

Get Social With GCNKAA! Stay active and current on all GCNKAA events Don’t miss a minute of activity at the Greater Cincinnati Northern Kentucky Apartment Association! Like us on Facebook and Instagram, follow us on Twitter or visit our website at www.gcnkaa.org for all the latest updates on events, education or legislative efforts. And remember to use our hashtags:

#GCNKAA

JULY 2022 8

#GCNKAAeducation #GCNKAAN NextGen.

Our House

This heading contains membership, staff, committee information and events.

FALL GOLF OUT MOVES TO ELKS RUN ON SEPTEMBER 29; FOURSOME AND SPONSORSHIPS NOW ON SALE

On THURSDAY, September 29, GCNKAA will host the Association’s 17th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year, we are moving to Elks Run Golf Course on the east side of the city. Registration will open at 8 am with the scramble teeing off at 9 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs. Foursome cost is $800 each and includes per person: round of golf at the golf course, breakfast, late lunch, 2 beverage tickets, snack bag, and automatic inclusion into Hole-In-One contests.

legislation at the local, state and federal levels. Sponsorships are limited and are listed below:

TAKE ADVANTAGE OF OUR SPONSORSHIPS The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital

Due to liquor license, no outside alcohol will be permitted at Elks Run Golf Course. All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique all-day opportunity to create a memorable impression and build relationships at their sponsored hole/station. Dinner sponsors will also get the opportunity to give a one-minute speech during dinner. All sponsors are also invited to donate door prizes or give-aways to all participants. Click here to reserve your foursome or sponsorship today.

Presenting Sponsorship – $3000 Event Sponsor - $1500 Dinner Sponsorship – $500 Lunch Sponsorship – $350 Hole Sponsorships – $350 (limit of 18) Snack Bag Sponsorship** - $250 (limit of 1) Beverage Sponsorship – $275 Putting Green Sponsorship – $150 Driving Range Sponsorship - $150 Bag Drop Sponsorship - $350

FALL GOLF CLASSIC Benefiting the Industry Defense Fund

SEPTEMBER 29 SEPTEMBER 29

Elk’s Run Golf Club

8 APARTMENT ADVANTAGE 11

TRADE SHOW BOOTH SALES TO LAUNCH ON JULY 11 Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2023 Trade Show scheduled for Tuesday, March 14 at Sharonville Convention Center. Early bird pricing of $750 per booth is available through August 31. After August 31, the price per booth increases to $800 per booth. REASONS TO EXHIBIT AT GCNKAA TRADE SHOW Besides the opportunity to meet and greet 600 to 800 industry peers during our trade show, here are additional reasons you won’t want to miss out! 1. The Invitation Only VIP Preview Hour. Building on 2022, we will personally invite key decision makers at each owner and property management company that is a member of the Greater Cincinnati Northern Kentucky Apartment Association. This personal invitation allows each of them to attend a private preview of the trade show from 4 pm to 5 pm. This offers you more personal time to meet and greet potential new customers as well as conduct business with current customers without the interruption from other attendees of the trade show. 2. New Floorplan. Minor changes have been made again to the floorplan to encourage better foot traffic as well as accommodate more booths. This year the booths remain 8’ x 10’. All booths include pipe and drape, one table, two chairs, booth sign and wi-fi. Premier booths are an additional fee. Other booths are reserved for VIP Sponsors. Electric, carpet and additional tables and chairs can be ordered separately through Sharonville Convention Center or Academy Rentals. 3. Expanded Education Rooms. By creating more education seminars that accommodate more students, we can guarantee a larger attendance of property managers, leasing agents and maintenance technicians when the trade show opens. At the end of these seminars, seminar attendees will flow onto the trade show floor where you have the opportunity to talk with each and every one. 4. More Sponsorship Opportunities. By creating new sponsorship levels, we enable you to get more bang for your sponsorship buck. Whether through signage, verbal recognition or company listing on gcnkaa.org and in the Apartment Advantage, we will find a way for you to get involved whether you have one employee or one thousand. We have also added several more benefits to the VIP Sponsorship including premier booth space. Watch for more information to follow regarding sponsorship opportunities. Sponsorships range from $300 for a logo or food sponsorship to $1000 for VIP Sponsorship. Booths are available on a first come first serve basis. If you would like to reserve a booth, visit www.gcnkaa.org after July 11 and download the floorplan and booth contract. Review the available booth space, select your booth and either reserve your booth online or complete your contract with your top three selections,

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and return back to michele@gcnkaa.org. If you have any questions, we are here to help! Give us a call at 513-407-8612. BOOTH SALES INFORMATION • Booth price includes table, 2 chairs, pipe and drapes, booth marker. Carpet, electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information. • Booths are sold on a first come first serve basis. • Each booth is 8’ deep x 10’wide. • Booths are $750 each through August 31; $800 from September 1 through February 14; $900 after February 15. Select booths are reserved for VIP Sponsors. BOOTH SELECTION PROCESS 1. Click here for the latest floorplan of the 2023 trade show booths as well as the contract. Please note that – as changes happen on a daily basis – this version of the floorplan may not be completely up-to-date. 2. Look at the floorplan and decide which booth you would like, then simply either: • Visit www.gcnkaa.org and go to the event calendar to reserve your booth online. Available booths will be listed on the registration page. Log in, complete your selection and submit your request immediately. • OR fill out the booth contract, complete with your first three (3) booth choices and fax back to 513 407-7868. Michele will follow up with you to let you know which booth is available. BOOTH RESERVATIONS AND PAYMENTS • After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth. • We will hold all booths for 14 days without signed contract or payment. • You may pay for your booth with check or credit card or call the office for an invoice. • We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected. • Full payment of all booths must be received by February 14, 2023. If you have any questions, please feel free to call the Apartment Association. DOWNLOAD FULL EXHIBITOR KIT COMPLETE WITH FORMS AND GUIDELINES HERE

MAY 2022 NEW MEMBERS ASSOCIATE Center Bank Stewart Greenlee 744 Ohio State Route 28 Milford, OH 45150 (513) 599-1586 stewart@center.bank Banking/Financial Services

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BE A LEADER: NOW ACCEPTING APPLICATIONS The Greater Cincinnati Northern Kentucky Apartment Association is currently accepting applications for both the Associate Council and the GCNKAA Board of Directors. If interested, please fill out the application on page 7 of this newsletter (for the board) or this linked application (for our associate members) in its entirety and return to the Apartment Association (attention of Michele) no later than Friday, September 9. All responses will be published in the October issue of the Apartment Advantage. Elections will be held on Tuesday, October 18, 2022. The Board of Directors candidates are selected by the Nominating Committee and run as a slate. For more information on this process, please contact the Apartment Association office. The Associate Council is the voice for the Associate Members of the GCNKAA and its fourteen council members hold very prestigious seats. Membership on the Council is limited to one representative per member company. If you are interested in running for one of the seven (7) available seats, please keep in mind that there is an attendance policy in place for all representatives to ensure associate members have consistent representation at meetings. For more information on the attendance policy for the Associate Council, email michele@gcnkaa.org. The members of the Associate Council are primarily responsible for the annual Trade Show, General Membership Dinner Meetings, Canned Good Drive, Furniture Give-Away and the Auction. A lot of time and effort go into being on the Associate Council, but the results are advantageous to all companies and individuals involved. If you have any questions, please feel free to contact either Michele Klusman or Rebecca McLean at 513 407-8612. Good luck to all our candidates!

GET IN OLVED IT MATTERS.

GCNKAA PACs What They Can Do For You GCNKAA Political Action Committee (PAC) dollars can and do make a difference. Influence at the local, state and national government levels would not be possible without your contributions. If you have not already done so, please invest in GCNKAA’s PAC. Our recommendation is $1 per unit. Contact Pat Crowley at 513 407-8612 for more information.

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ARE YOU THE FASTEST TECH IN TOWN? Here’s your chance to prove it! Compete in Maintenance Mania® where you could earn the chance to compete for the title of National Champion*. WHAT IS MAINTENANCE MANIA? Maintenance Mania® is a national program offered by the National Apartment Association (NAA) and presented by HD Supply (HDS), where maintenance technicians compete against each other in various skill based games. In a matter of minutes, participating attendees could win an all expense* paid trip to Atlanta for the NAA Education Conference in June 2023 where they will compete against the top 20 individuals nationwide. These top 20 individuals will receive *airfare, hotel accommodations and conference registration courtesy of HD Supply. In previous years, more than $25,000 in prizes have been won by the top 3 competitors in conferences located in various cities including Las Vegas, Denver and San Francisco. We are sure there is more planned for 2023. THE GAMES The event consists of several skill-based table games based on

common maintenance activities and a race car competition. Participants build their race cars prior to the event, aiming to have the fastest and most creative car built out of maintenance supplies. All games are timed to determine the fastest competitor in each game and overall. You can compete in one or all games, with your cheers and support everyone is sure to have a good time. Maintenance Mania is scheduled for Tuesday, November 8, 2022, at Dave & Busters in the Springdale area beginning at 5:30 pm. Competitors may begin arriving at 4 pm to practice. Competing in Maintenance Mania is free. To register as a competitor, click here or contact Michele Klusman at the Greater Cincinnati Northern Kentucky Apartment Association by email at michele@gcnkaa.org or calling (513) 4078612. *Participants must compete in all six challenges plus enter a car in the race car competition to be able to qualify for a spot in the National Championship. If you do not complete the car, you may still compete locally, but will not qualify for the National Championship. The top overall time in each region

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The Apartment Association Outreach, Inc. LETTER FROM THE PRESIDENT By Megan Lawhon, PLK Communities, Outreach President

Well, I believe I set us up for failure last month considering I was hoping for less rain and more sun; and this past month, we had a lot more sun but with extremely high temperatures! I hope all of you enjoyed the start of summer in June and are getting to experience a little more downtime with family, longer evenings with daylight, and some well-deserved time off! It’s incredibly rewarding to be able to share that - with thanks to your generosity - we Megan Lawhon sent another $21,500 for Rent Assistance to our four social service partners! To date, we have distributed $64,500 to these partners to help several individuals and families in need. In addition, we submitted another $15,000 to our twenty (20) Food Pantry Partners in the Greater Cincinnati and Northern Kentucky area, bringing our year-to-date total to $45,000 in contributions. All of our programs are funded from Outreach partnerships and generous donations, which, in turn, help thousands of individuals and families within our communities. It is worth celebrating that to date, we have surpassed the $100,000 mark of donating $109,000 to our Rent As-

SAVE THE DATE Saturday, October 29, 2022

A 501(c)(3) Charitable Organization

sistance and Food Pantry partners. One of our other give-back opportunities within Outreach is to host Senior Events at varying communities within the Greater Cincinnati and Norther Kentucky area. We have had the pleasure of hosting two events in the last eight weeks, which is remarkable considering our COVID challenges over the prior two years. What a gift it is to be able to connect with these individuals in-person, brighten their day, and spend some quality time making them smile. These events took place at Cornerstone Crossing and Knowlton Place. We served lunch and spent time playing Bingo and listening to their stories. What a treasure! We look forward to our next Senior event at Riverview Bluffs in August. A Night Out for Outreach: Please mark your calendars for October 29, 2022, for our Night Out for Outreach fundraiser. We are excited to host our event at The Anderson Pavilion this year and we will be utilizing The Carousel for cocktail hour! A special THANK YOU to Justin and Jill Seger who are our co-chairs for this wonderful night. Lastly, we are looking forward to our Champions for Outreach partners to continue their contribution for 2022. This exceptional program, which began in 2021, is what has allowed our board to financially contribute to so many wonderful partners by serving needs within our community, such as rent assistance, food pantries, senior communities, and much more! Communication was sent out at the beginning of May to solidify your contribution, as well as to seek out additional partners who would like to support these wonderful causes. To date, we have received more than $150,000 of our pledged funds! Wow! Without the support of our Champions For Outreach, we could not continue to serve our community in the capacity we have been able to do so. On behalf of our AAO Board of Directors, we are exceptionally grateful. I am proud of the service that ALL of the Board members and staff provide, as well as their continued support of utilizing our funds to help those in need. We would like to thank our entire membership, as well as our Champions for Outreach sponsors, in advance for your continued financial support of Outreach and support of our efforts to help those in our community who deserve our assistance.

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8 APARTMENT ADVANTAGE 27

Event Opportunities

The Apartment Association Outreach, Inc. is very excited to announce our eleventh annual A Night Out for Outreach. The event will take place on Saturday, October 29, 2022 at our NEW location, The Anderson Pavilion. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails begin at 5:30 pm followed by a sit down dinner at 6:30 pm. Please support this Outreach event and help our neighbors in need of assistance.

Event Chairs

These 6 programs are Rent Assistance, 20 Food Pantries, School Supplies, Educational Scholarships, Senior Events and Emergency Fund are supported by The Apartment Association Outreach, Inc.

Justin & Jill Seger Hills Properties

Lead Horse Sponsor $2,500

Pony Up Sponsor $1,000

6 Tickets to the main event – open seating Company Logo included on AAO Website Recognition in GCNKAA Newsletters 1/8 page company logo in the event program* Company Logo included in event digital presentation

4 Tickets to the main event – open seating Company Logo included on AAO Website Company name listed in the event program* Company Name listed in event digital presentation *Deadline is 10/7 to receive all sponsor benefits

*Deadline is 10/7 to receive all sponsor benefits

VIP Wine & Bourbon Tasting Hour $50 Per Person (4:30-5:30pm) This elegant VIP event provides our guests the opportunity to sample a wide variety of premier wine and bourbon tastings, and bid on auction items, all in support of the AAO. Name: _____________________ Company Name: _______________________ Email: _______________________________ Phone: ___________________

EVENT OPPORTUNITIES ______Lead Horse $2,500 ______Pony Up $1,000

CHECK PAYMENT - Amount Enclosed: $____________ Checks payable to “The AAO”

Please mail your donations to: The Apartment Association Outreach - 7265 Kenwood Rd, Ste 100,Cincinnati, OH 45236

CREDIT CARD PAYMENT

Name on Card:___________________________________________________________________

______VIP Tasting $50 per person

Card Number: ___________________________________________________________________ Exp Date: _______________ Security Code: _______________ Zip Code: _________________

All donations made to the Apartment Association OUTREACH, Inc, are tax deductible to the full extent of the law. Please contact Susan Peck, Outreach Administrator, with interest at 513.407.8612, susan@gcnkaa.org.

JULY 2022 8

Trend Setting

This heading contains information on Management & Leasing.

4 WAYS TO IMPROVE DIGITAL CURB APPEAL By Rachel Richardson, Rent

Apartment communities need strong digital curb appeal to attract new residents. One of the leading priorities for owners and operators of multifamily housing is that their communities tell their stories in a way that helps prospective renters to make informed decisions about their next home. As we move through 2022, multifamily owners and operators need to be prepared for an influx in renter turnover. According to a November 2021 Rent. survey, 60% of renters reported they would look for a new home within the next six months. What matters now, more than ever, is that properties tell their story in a way that guides prospective renters to make informed decisions about their next home. Renters of multifamily units (defined as 25 units or more) are the most mobile segment of renters. For a segment that is already highly mobile, more flexible working policies and a continued search for greater affordability only serves to increase the mobility

of these residents. Renters also have more options than ever, and competition for rental properties is fierce. With new apartment construction booming, there are far more options to rent single-family homes and condos. After a wave of move-outs, a property can quickly find itself in the “red zone” of occupancy in just a few short months. So, while there is temptation to not market and save money today, the impact of unoccupied units (even for just a few days) can instantly erase the perceived savings. Apartment communities will need strong digital curb appeal to attract new residents. This means building an online reputation that is consistent, succinct and shines across digital touchpoints from ratings to search marketing to social media. Here are four researchbacked ways that multifamily communities can tune-up key channels that renters engage with. RENTERS LOOK FOR RECENCY AND RESPONSIVE-

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NESS ON APARTMENT REVIEW SITES. Effective reputation management establishes trust with prospective renters early on in their search. Reading online reviews is second nature for consumers and renters alike. Before signing a lease, renters want to hear from current residents. Prospective renters look at the number of reviews and recency of those reviews. BrightLocal found that 86% of consumers only pay attention to reviews up to 3 months old, and most customers read 10 reviews before trusting a business. People value both positive and negative reviews. According to Google, “Reviews are useful when they are honest and objective. Customers find a mix of positive and negative reviews more trustworthy.” That said, bad ratings and reviews can lead renters to eliminate multifamily communities from their shortlist entirely. In a 2020 NMHC/Kingsley renter preferences study, 79% of renters said that they did not visit a community due to negative online reviews. To mitigate this, leasing teams should continuously monitor their ratings and reviews while actively and professionally addressing feedback. The greatest opportunity businesses have in reputation management is in how they handle feedback, whether positive, negative or neutral. To minimize stress on already busy leasing teams, communities often use third-party reputation management tools that easily aggregate reviews and ratings and even provide personalized responses to each review. Properties can replenish the number of recent reviews on their sites by requesting reviews and ratings from residents. Leasing teams can easily request feedback and lead residents to online re-

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view sites via email, text, printed cards or scannable QR codes. Opportune times to request reviews are after maintenance requests and resident inquiries are completed, as well as after moveins. New residents are a prime resource for feedback because they have a fresh perspective on the search process and how the community outperformed competitors. COMPLETED GOOGLE BUSINESS PROFILES CATALYZE RENTER ENGAGEMENT. Findings from a Rent. pilot program launched in October 2021 revealed that completed Google Business Profiles (GBP) drove 67% more impressions and 112% more actions on the listing when compared to communities that did not complete their listing information. Similarly, GBP listings with images delivered 84% more interactions compared to those that lacked visual content. A well-executed GBP adds real estate to a community’s online presence and boosts SEO to help properties outshine competitors during the apartment search. The more real estate your property takes up on the page, the more familiar prospective renters will be with your property. Unfortunately, the use of GBPs is not yet widely adopted. In fact, 96% of the properties in the Rent. control group failed to have complete GBPs. ACTIVATE RENTER INTEREST WITH UPDATED SOCIAL MEDIA CHANNELS With increased social media usage since the start of the pandemic, a well-rounded social strategy will help apartment communities stay relevant with renters into next year. According to the 2020 Apartment Resident Preference Report, 45% of renters will visit a property’s social media accounts while they are looking for an apartment. Communities must actively nurture their social media following. Leasing teams can do this by maintaining community pages on relevant social channels, posting engaging content that encourages community discussion and providing critical updates. CONSISTENCY ACROSS ALL DIGITAL TOUCHPOINTS IMPROVES SEO AND ESTABLISHES AUTHORITY. Eighty percent of customers lose trust in businesses that post conflicting or inaccurate business names and contact information online. Plus, it also directly affects SEO. By checking the accuracy of contact information across all listings, communities can rebuild their reputation as a trusted authority with search engines and prospects alike. With a holistic approach, it is possible to meet the evolving technology standards that renters have come to expect. PRIORITIZE DIGITAL CURB APPEAL IN 2022 Renters are savvy and investigate a property’s digital presence before deciding to sign a lease. And despite today’s high occupancy rates, there will still be turnover as residents continue to enjoy the flexibility offered by rental housing, continuing to move for a variety of reasons. As multifamily owners and operators solidify their priorities for next year, maintaining strong digital curb appeal should be part of that conversation. Rachel Richardson is a Demand Generation Specialist with Rent.

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CAPTAIN SPONSORSHIP PACKAGE - $800 • Reserved table for 10 Guests • Beverage Sponsorship • Company Inclusion on Event Signage • Company Recognition in Apartment Advantage Newsletter • Company Recognition on www.gcnkaa.org • Verbal Recognition Aboard BB Riverboat

ANCHOR SPONSORSHIP PACKAGE - $250 • Reserved table for 2 Guests • Food Sponsorship • Company Inclusion on Event Signage • Company Recognition in Apartment Advantage Newsletter • Company Recognition on www.gcnkaa.org • Verbal Recognition Aboard BB Riverboat

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