June 2022 Apartment Advantage Newsletter by Michele

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GCNKAA TEES OFF 36TH ANNUAL GOLF OUTING PRESENTED BY YARDI ON JUNE 9 Aston Oaks Golf Course on Cincinnati’s west side will once again play host to the Annual Greater Cincinnati Northern Kentucky Apartment Association’s Golf Outing on Thursday, June 9, 2022. More than 160 golfers will hit the links in what is guaranteed to be a day filled with fun, networking and golf. This year the golf outing is presented by Yardi, who kindly stepped up as the Event Sponsor. Thank you also to DMG Management for sponsoring the golfer giveaways this year. Thank you also to the Golf Outing Committee spearheaded by Rod Herper with National Credit Systems and Craig Coffman with Uptown Rental Properties, with the assistance of Mark Arnold with Royal Finish, Chris Carson with Rite Rug, Dave Estes with Pro Maintenance Group, Tony Krebs with Chadwell Supply, Dennis Merkle with Advanced Turf Solutions, John Gruen with Jetz Laundry Systems, Dan Pike with Assured Partners, Dina Rancourt with ACRE Real Estate, Grant Saunders with Hays + Sons Complete Restoration, and Trinity Vanover with First Green Commercial Landscaping. All golfers this year have the opportunity to win one of several big

awards on the course. Thank you to Assured Partners for sponsoring all of our $5000 Hole-In-One contests. You could win $5,000 on hole 4 with a hole-in-one courtesy of Icon Property Rescue; $5,000 with a hole-in-one on hole 6 courtesy of Rite Rug; $5,000 with a hole-in-one on hole 15 courtesy of Nationwide Energy Partners; and $5,000 with a hole-in-one on hole 17 courtesy Roto Rooter Services Company. This outing is anticipated to be the biggest golf outing in GCNKAA history. Door prizes will be raffled off before the outing at the registration table so be sure to pick a number out of the bowl and see if you are a winner. Also, please be sure to stay until the end of the outing to partake in the excitement - including $1500 in cash awards - raffled off after dinner. For outing details - including the schedule of events, current sponsors and directions to Aston Oaks - see inside this newsletter or click here. For a map or directions to Aston Oaks Country Club, 1 Aston Oaks Drive, North Bend, OH, 45052, click here.

JACOB PAFF AND IVAN STONE QUALIFY FOR NAA MAINTENANCE MANIA NATIONAL CHAMPIONSHIP PRESENTED BY HD SUPPLY A big congratulations to Jacob Paff and Ivan Stone - both with Village Green Management - for qualifying for the National Championship of the NAA Maintenance Mania Presented by HD Supply. Maintenance Mania® is a national program offered by NAA and presenting sponsor HD Supply (HDS), in which maintenance technicians compete against each other in various skill-based games. Jacob qualified for the National Championship as winner of Region III, with Ivan qualifying as an at-large competitor with scoring one of the best times in the country. Jacob and Ivan will compete in the National Championship during the National Apartment Association (NAA) Apartmentalize Conference held this year in San Diego, California. Maintenance Mania is currently scheduled for Wednesday, June 22, from 5 pm to 6:30 pm. Please join us to cheer them on!

Diamond Sponsors

WHITNEY KAHRS-STRUNK NAMED TO 2022 CLASS OF NAA 20 IN THEIR 20S We’re very excited to announce that Whitney Kahrs-Stunk with CIG Communities was selected for NAA’s 20 in their Twenties: Class of 2022. NAA’s 20 in their Twenties celebrates the best and brightest in the rental housing industry. These individuals must be 29 years of age or younger and have demonstrated great professional achievements in their career and stand out amongst their peers as proven leaders. NAA received numerous applications this year and the GCNKAA is thrilled that we once again have an individual from our affiliate being honored. A few of the benefits Whitney has earned as being selected as part of this class include complimentary registration to Apartmentalize in June, recognition at Apartmentalize and in units magazine and being assigned an industry leader (ambassador) to guide them through Apartmentalize and help with any questions - both pre-conference and onsite. You can read more about Whitney here.

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2022 EXECUTIVE COMMITTEE TONYA PETERSEN Miller Valentine Group President tonya.petersen@mvg.com MELISSA JOY Village Green Mgmt Vice President mjoy@villagegreen.com JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

GCNKAA PAST PRESIDENTS

2000…Roy Wergers 2021...Don Brunner 1999…Roy Wergers 2020...Don Brunner 1998…Robert J. Wahlke, CAPS 2019...Jud Oscherwitz 1997…Terry Sievers 2018...Jud Oscherwitz 1997…Dave Lockard 2017...Stacy Walton 1996…Jim Cohen, CPM 2016...Stacy Walton 1995…Jim Ruh 2015...Rusty Lykes 1994…Mark Robinson 2014...Rusty Lykes 1993…David Noll 2013...Maria Stanton 1992…Bernie Wessels ** 2012...Maria Stanton 1992…Jerry A. Molique, CPM, CAPS ** 2011...Jeff March 1991…Jay O. Ingram, Jr., CPM 2010...Brian Fullenkamp 1990…Ronald Bommer 2009...Brian Hendy, CPM 1989…John Cobey 2008...Brian Hendy, CPM 1988…Robert J. Wahlke, CAPS 2007...Becky Alejandrino, CPM 1987…Robert J. Wahlke, CAPS 2006...Marc Cameron, CPM 1986…Charles Berling 2005...Marc Cameron, CPM 2004...Gary Sanzone, CPM, CAPS, CAM, NALP 1985…Joseph Fullenkamp, CAPS 2003...Gary Sanzone, CPM, CAPS, CAM, NALP 1984…John Stalnaker 1983…Jerry A. Molique, CPM, CAPS 2002…Jim Ruh 1982…Harry Fath 2001…Jay Ingram, CPM **Apartment Association of N. KY merged with GCNKAA

Office Hours:

2022 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 1st Vice President Lloyd Cobble, CIG Communities Brian Fullenkamp, Legacy Management Jeff Greenberger,Greenberger & Brewer, LLP Parliamentarian Todd Hignite, Hearth Home Communities Gerry Johnson, Rent Path Associate Council President Megan Lawhon, PLK Communities Oksana Lukjanenko, Denizen Management Mike Markus, BRG Apartments Jordann Morgan, Fath Properties Ann Padgett, ePremium Insurance Agency Associate Council 2nd Vice President John Recob, Towne Properties Lesley Wardlow, CMHA Elizabeth Werner, Stoneridge Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President Pat Crowley, VP of Governmental Affairs Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor Rick Holste, Director of Membership Sales Zach Jameson, Accounting, Database & Office Coordinator James Combs, Education & Social Media Coordinator Susan Peck, AA Outreach Coordinator Nicole Metz, Membership Coordinator and Office Administrator

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Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2022 The following advertising rates are for full year contracts. Six month contracts are also available. Call Patty at 513 407-8612 for more information. Business Card ........................................................................................ $95 Quarter Page........................................................................................ $115 Half Page .............................................................................................. $145 Full Page .............................................................................................. $165 Inside Front .......................................................................................... $209 Back Cover .......................................................................................... $219 Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor. July 2022................................................................................... June 1, 2022 August 2022...............................................................................July 1, 2022 September 2022....................................................................August 1, 2022 October 2022................................................................... September 1, 2022 November 2022................................................................... October 3, 2022 December 2022................................................................. November 1, 202 January 2023....................................................................December 1, 2022 February 2023......................................................................January 2, 2023 March 2023........................................................................February 1, 2023 April 2023..............................................................................March 1, 2023 May 2023.................................................................................April 3, 2023 June 2023.................................................................................. May 1, 2023 Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

SUNDAY

MONDAY TUESDAY WEDNESDAY THURSDAY

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IRO Planning Committee, 10 am

7 NextGen Breakfast 8:30 am

FRIDAY

SATURDAY

Apartment Advantage Deadline, 5 pm

NextGen Comm. 9 am

Education Commttee, 10 am

9 Summer Golf Outing, 10:30 am

Business Exchange Committee, 9:45 am

DE&I Committee 11 am Membership Committee, 12 pm

NAA Apartmentalize San Diego

Legislative Committee, 8:30 am

NAA Apartmentalize San Diego

Safety and Self Defense 9 am

Social Media Committee, 9 am

Summer Golf Committee, 12 pm

COMING UP IN JULY 2022 COMMITTEES 12 Trade Show Committee, 10 am 12 Associate Council, 11 am 12 Fall Golf Committee, 12 pm 13 NextGen Committee, 9 am 13 Education Committee, 10 am 13 DEI Committee, 11 am 13 Membership Committee, 12 pm 14 Legislative Committee, 8:30 am 19 Executive Committee, 7:45 am 19 Board of Directors, 8:30 am 19 Hall of Fame Committee, 10 am 19 Holiday Cheers Committee, 10 am 26 Social Media Committee, 9 am 6 IRO Planning Committee, 10 am

EVENTS 15 BB Riverboat Cruise, 1:30 pm

EDUCATION

13 A Fresh Take on Fake, 9 am

19 DE&I Happy Hour, 5 pm 20 Finance Forum, 8 am

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SPECIAL DISCOUNTS FOR MULTI-UNIT INSTALLATIONS SERVICE OR REPLACEMENTS GAS FURNACES BOILERS ELECTRIC AIR-HANDLERS AIR CONDITIONERS THROUGH-WALL UNITS MULTI-UNIT DISCOUNTS

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Gina

Greg We're here when you need us!

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Across the Board

This section contains articles and information concerning the Board of Directors and Association policies.

A MESSAGE FROM THE PRESIDENT By Tonya Petersen, President Hello GCNKAA Membership! I hope everyone had a safe Memorial Day weekend. What a time to reflect on the bravery and sacrifice so many of our fellow citizens have made for our freedom. May the memory of each fallen soldier carry on and comfort overflow for their families! I cannot believe we are at the halfway mark of the year already. What an exciting start to 2022. IN-PERSON events, Tonya Petersen Miller Valentine Group that could say it all…..yet, we have had exceptional events and welcomed new initiatives into the Association to improve membership services and enhance the experience for those that serve! Our most recent events - the Business Exchange and the Day at the Races - reflected change from years prior and both were phenomenal! It was wonderful to see all of our members network, laugh and enjoy time together. In addition, May hosted outstanding education through the Certificate for Apartment Maintenance Technicians (CAMT) and EPA 608 Certification that served our membership and offered great knowledge in managing multifamily housing.

The start of the year brought a Strategic Planning meeting for all the chairs of our committees. In May, our Board of Directors and staff participated in a DISC assessment to align our passions and skills to allow for increased understanding within the GCNKAA Board. Along with sunshine and smiles, June now brings a Thank You event for our Diamond and Champion sponsors at The Summit Hotel; a NextGen Breakfast focusing on Technology How-to’s on June 7; our annual Summer Golf outing on June 9; and finally NAA’s Apartmentalize in San Diego from June 21 through 25. I hope to see many of our Cincinnati members at our local and national events! Be sure to visit gcnkaa.org for our current calendar and registration. I’m excited June’s Attitude for Gratitude goes out to Mark Arnold with Royal Finish! Mark is a pillar in the GCNKAA community. His membership spans well over 25 years with consistent involvement at many levels of the Association. Mark is the current Associate Council 1st Vice President and Royal Finish was - and has been - the first Diamond sponsor since inception! I have to say, Mark’s smile is infectious, and his work ethic is impeccable. It is often as I attend committee meetings, Mark is there volunteering his time to make our Association strong! Thank you Mark for leading the way for so many of us, for your dedication to GCNKAA, and to our industry. You are greatly appreciated!

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Brain Power JUNE: SUMMER AND EDUCATION By James Combs, Education and Social Media Coordinator June is the gateway to summer in our opinion. Summer presents opportunities in life for entertainment, relaxation, and learning. Get involved with the Greater Cincinnati Northern Kentucky Apartment Association this summer on all those different fronts as we have events and offerings that cover it all! You are going to be able to read about upcoming GCNKAA events but you should James Combs also know that we are always adding things. Check out the ‘coming soon’ section for seminars happening this summer that aren’t available to register for yet but are coming very soon! We are always listening to feedback from our members and looking for new ideas all the time. If there are topics or material that you would love to see offered please reach out to james@gcnkaa.org. DESIGNATION COURSES Certified Apartment Portfolio Supervisor (CAPS) This brand-new Certified Apartment Portfolio Supervisor (CAPS) course will help you rise to the next level in property management. It will prepare you to be an effective portfolio supervisor which may lead to increased earning potential. WE RECOMMEND THIS COURSE for multi-site supervisors with 24 months of multi-site supervision experience. August 23 through August 26, 2022 8:30 AM – 5:00 PM GCNKAA Office, 7265 Kenwood Road UPCOMING SEMINARS Safety and Self-Defense: On-site Safety, Best Practices, and Self Defense! Presented by Paul Korchak, founder of TrueDefense We all have preconceived notions of what a dangerous situation looks like. Is it a dark ally late at night with no one around? Is it a crowded street during a celebration? Or is it your local grocery store on a Tuesday afternoon? The truth is you never really know. It is important to prepare for negative events but it is equally important to practice good safety habits regardless of situation. This course is going to be a great intro and overview on self-defense but also a great refresher on some safety habits and practices that can be implemented by anyone. While this course is perfect for on-site personnel, the content will be extremely beneficial and valuable to anyone! Wednesday, June 22, 2022 9:00 AM - 11:00 AM (EDT) GCNKAA Office, 7265 Kenwood Road Suite 100 Register here! A Fresh Take On Fake: Identify What Fraud Looks Like, Tools to Use, Best Systems and Practices! Join us for this 1-hour virtual seminar to better protect your-

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self and your business! The seminar is via zoom. You will receive the link to join via email upon registration. Multifamily housing is no stranger to the effects of fraud. It can start at the leasing doorstep. In response, many federal, state and local authorities have implemented legislation targeting fraudsters, but first you have to catch them. Let’s discuss old fraud, new fraud and how you can protect your communities. Gone are the days of relying solely on the results of a background check, but the tools for success are plentiful. We will discuss trending pitfalls and proactive measures that assist in mitigating company risks and reputation. Learning Objectives • If Scammers are everywhere, what are we be looking for? • Fake Driver’s License • Synthetic Id’s • CPN numbers • Altered Paystubs • Your grandma just completed your rental reference • Polls • Average $ of a fraud incident • # of PMC that have experienced fraud • Never Step Down: Consider new mindsets about resident qualification tools and their emerging technology trends. • Tools: ID Scan, Resident screening options, Bank Verified income and Statements, Rental References • Obey good intelligence: Set your criteria – understand what info you are receiving – don’t deviate from company policies • Individualized assessment: Ask for supporting documentation • Identify effective strategies for mitigating risks and reputation by implementing individualized assessments policies. Wednesday, July 13, 2022 9:00 AM - 10:00 AM Register here for Zoom Class Human Trafficking Awareness Training Ohio ranks fourth in the nation of reported human trafficking cases. With very little discrepancy between rural and urban areas. Ohio had 450 documented cases of human trafficking in 2019 and the Ohio Task Force states 3,000 Ohio children are at risk and 1,000 of these will likely end up in the sex trades. The multifamily housing industry is a susceptible channel of which these activities can take place. The Salvation Army raises awareness of the injustices of human trafficking by partnering with local coalitions. Through prevention activities and work to reduce demand for forced labor and commercial sex, they prevent future crimes. They also help rescue and restore current victims by improving the identification and prosecution of local traffickers. In this course (geared toward the multifamily industry) you will learn a variety of info. You’ll get a brief overview of how

human trafficking is defined and the laws that pertain to human trafficking. The course will also show you what it looks like and how to spot the signs. Finally you’ll learn what to do to stop it, free resources that are out there for survivors, as well as systems/ practices that you can put in place to prevent it from happening. This event is completely free! Please help us spread the word to register as much of our association as possible so that everyone can receive this valuable training! Wednesday, August 17, 2022 9:00 AM - 10:00 AM (EDT) Register here for Zoom Class NEXTGEN BREAKFAST The NextGen Committee is hosting a breakfast meeting focusing on Technology How-To: Leasing, QR codes, Virtual Tours, Website tips, auto attendance, package delivery systems, and more on June 7 from 8:30 am to 10 am. This event is sponsored by Autom Security and Automation. This event is completely free! At this event you can expect ample time to network, gain valuable info from our speakers, enjoy complimentary food and drinks, as well as participate in games and activities that will boost your knowledge and teach valuable tips, tricks, and skills to enhance your own career. The sole purpose of the NextGen committee is to make the

next generation of talent in our industry become the best of the best! We do this in three ways. First, NextGen gives you the necessary connections for advancement by putting your name in front of company executives. Secondly, NextGen aims to teach you tangible skills to directly impact your job or resume whether that is video editing, communication/HR, or financial. And finally, you get put in a group of talent, leadership, and experience that you can lean on to fuel your time on top or to help you up when you are down! The NextGen breakfast will be held on June 7 from 8:30 am to 10 am at Adam’s Edge Apartments located at 999 Wareham Drive in Cincinnati, Ohio. To register, click here. Thank you once again to our sponsor: Autom Security and Automation! INVOLVEMENT, SPONSORSHIP, QUESTIONS If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact our education coordinator listed above for details and invitations. GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

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Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

GCNKAA TRACKING RENT CONTROL, ELECTRIC VEHICLE ISSUES By Pat Crowley, Vice President of Governmental Affairs The Greater Cincinnati/Northern Kentucky Apartment Association (GCNKAA) is tracking two major issues - proposed rent controls and the installation of Electric Vehicle (EV) charging stations - that would significantly impact the region’s multi-family industry. RENT CONTROL In Columbus, a group called The Pat Crowley Columbus Coalition on Rent Control has introduced a ballot initiative to Columbus City Council that would cap the price of all residential rental units at a property’s January 1, 2020, fair market value. The initiative, if enacted by voters, would also create a new agency - the Department of Fair Housing - to enforce rent control measures. In addition, the initiative caps annual rent increases at CPI plus 2 percent. The coalition would have to collect about 5,200 valid signa-

tures of Columbus residents to place the initiative on the ballot. GCNKAA is monitoring the situation in Columbus in the event the movement takes hold in Cincinnati. You can read more details about the Columbus initiative here. EV CHARGING STATIONS GCNKAA is also monitoring so called “Right to Charge” laws that are being introduced and enacted in other states. The laws are mandating multi-family housing operators to install EV charging stations as long as a resident is willing to paying the installation costs. California and Colorado have already enacted Right to Charge laws; legislation is pending in Connecticut. So far, Right to Charge laws have not been introduced in either the Ohio or Kentucky legislatures. However, both states have formed commissions that are broadly studying EV policy, regulations and the installation of charging stations along public highways.

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Get Social With GCNKAA! Stay active and current on all GCNKAA events Don’t miss a minute of activity at the Greater Cincinnati Northern Kentucky Apartment Association! Like us on Facebook and Instagram, follow us on Twitter or visit our website at www.gcnkaa.org for all the latest updates on events, education or legislative efforts. And remember to use our hashtags:

#GCNKAA

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#GCNKAAeducation #GCNKAAN NextGen.

Our House

This heading contains membership, staff, committee information and events.

NAA APARTMENTALIZE WEEKS AWAY! REGISTER TODAY! Experience the unOperating under the stoppable energy of philosophy that true sucApartmentalize, where the cess is making others industry’s thought leadsuccessful, he is one of ers, trendsetters, and inthe leading investors in novators come together to a number of minorityshare ideas and solutions. owned tech companies Nationally recognizthat include Uncharted able speakers from outside Power, an award-winning the industry motivate you power and data infrastrucwith their inspiration and ture technology company; personal stories of success Jopwell, a diversity and and real-life experiences. hiring recruiting platEarvin ‘Magic’ Johnson Dan Levy Danica Patrick The National Apartment form; and ShotTracker, a Association (NAA) has recently announced their three General company that makes wearable technology for basketball players Session speakers: Earvin ‘Magic’ Johnson, Danica Patrick, and that helps track player and ball movement. He is deliberate in his Dan Levy. investment strategy to bring a positive impact to the community. EARVIN “MAGIC” JOHNSON: BASKETBALL LEGEND, ENTREPRENEUR AND PHILANTHROPIST Wednesday General Session | 3:15 p.m. – 4:30 p.m. Having left the basketball court for the boardroom, Johnson parlayed the skills and tenacity he acquired on the court into the business world as Chairman and CEO of Magic Johnson Enterprises (MJE). MJE provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities. For the last two decades Johnson has consistently turned heads with his unprecedented partnerships. In his early years as an entrepreneur, he forged an alliance with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores in a lucrative move that further solidified his position in the business world. Both ventures served as catalysts for redevelopment in urban communities, and are widely recognized as the corporate blueprint for engagement and success with urban consumers across America. Still a commanding presence in the sports world, he made history in 2012 when he became co-owner of the Los Angeles Dodgers, a Major League Baseball franchise that was purchased for an astronomical $2 billion dollars. It was the highest purchase price for any professional sports team at the time. He also coowns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid. Johnson continues to expand his influence through other investments. He currently has controlling interests in EquiTrust, a $20 billion financial services company, and SodexoMAGIC, a food service, and facilities management company. The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. In 2015, Magic Johnson Enterprises and Loop Capital formed an alliance to create MJE-Loop Capital Partners. The firm raised a fund committed to investing millions of dollars in infrastructure improvement in the United States.

DAN LEVY: WRITER, ACTOR, DIRECTOR AND PRODUCER Friday General Session | 3:30 p.m. – 5:00 p.m. Daniel Levy is an Emmy® Award-winning writer, actor, director, producer, and New York Times Best Selling author. He is best known for his work on one of the most beloved shows on television, Schitt’s Creek, which he co-created with his father Eugene Levy. For its sixth and final season, the series received nine Emmy wins, becoming the most awarded comedy series in a single year. The show also broke major records for being the first comedy or drama series to sweep all four acting categories and received the most wins for a comedy series in its final season. Levy and his father were also the first father-son pair to win Emmys in the same year, while Levy personally tied the record for most wins by an individual in a single season with four total wins. In 2013, he co-created Schitt’s Creek, a half-hour single-camera comedy for CBC/ITV/Pop. In addition to being the co-creator, showrunner, and executive producer of the series, Levy also starred alongside Eugene Levy, Catherine O’Hara, Annie Murphy, and Chris Elliott. Schitt’s Creek garnered countless awards and nominations over the years, most notably sweeping the 2020 Emmys by winning Best Comedy Series, Best Comedy Actor, Best Comedy Actress, Best Comedy Supporting Actor, Best Comedy Supporting Actress, Best Comedy Writing, Best Comedy Directing, Outstanding Casting for a Comedy Series and Outstanding Contemporary Costumes. Additionally, for its final season which aired in 2020, the show was nominated for five Golden Globe Award nominations, winning two for Best Musical or Comedy Television Series and Best Actress in a Musical or Comedy Television Series, earned five Critics Choice Award nominations, and secured two wins for Best Supporting Actor and Best Actress in a Comedy Series, five SAG Award nominations and two wins for Outstanding Performance by an Ensemble and Actress in a Comedy Series, two GLAAD Media Award wins for Best Comedy Series, two TCA Awards including Outstanding Achievement in Comedy, a Costume Design Guild

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Award for Excellence in Contemporary Television, among many others. Levy was also recognized as one of the Grand Marshals for NYC Pride 2020. In 2019, the show received four Emmy nominations including Best Comedy Series and TCA Award nomination for Outstanding Achievement in Comedy. That same year, Levy won Best Comedic Performance at the MTV Movie & TV Awards for his role on the show and was honored by GLAAD with the Davidson/Valentini Award. Levy began his television career co-hosting MTV Canada’s flagship show MTV Live and later co-wrote, co-hosted, and coproduced the critically-acclaimed ratings hit The After Show and its various incarnations, including The Hills: The After Show and The City: Live After Show. Levy also wrote, produced, and starred in his own Christmas special for MTV, Daniel Levy’s Holi-Do’s & Don’ts, and co-hosted the MTV Movie Awards Red Carpet, the X-Factor pre-show, and national coverage of the Vancouver Olympic Games for CTV. Levy also co-hosted The Great Canadian Baking Show and has also made a guest appearance on Modern Family. He made his film debut opposite Tina Fey in “Admission”. Levy starred alongside Bette Midler, Kaitlyn Dever, Sarah Paulson, and Issa Rae in Coastal Elites, written by Paul Rudnick and directed by Jay Roach, produced entirely under quarantine that aired on HBO. In 2020, he appeared in the hit romantic comedy Happiest Season on Hulu. Levy made his hosting debut on Saturday Night Live on February 2 for which he received an Emmy nomination. Most recently, Levy signed a multi-year deal with Netflix, under which Levy will develop scripted and unscripted content. Levy’s work in film under the deal will begin promptly with an original untitled romantic comedy which he’ll direct, write, produce and star in. Additionally, his book, Best Wishes, Warmest Regards: The Story of Schitt’s Creek, which he co-wrote with Eugene Levy, debuted on the New York Times Best Seller list. Up next, Levy will host and executive produce The Big Brunch, which Levy created, for HBO Max. DANICA PATRICK: RACECAR LEGEND, ENTREPRENEUR, AUTHOR AND PODCASTER Thursday General Session | 10 am - 11:30 am As a racecar driver, Danica Patrick broke barriers and set records with her on-track performance. With her racing career behind her, Danica looks to her next chapter as she focuses on her passions: good food, great wine, fitness and helping others achieve their goals.

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Danica joined the mainstream ranks by succeeding in the male-dominated world of professional motorsports. Danica was named to TIME’s “100 Most Influential People” list, has graced the cover of many prestigious publications and was featured in pictorials in the 2008 and 2009 Sports Illustrated Swimsuit Issue. She has appeared in a record-setting 14 Super Bowl commercials, 13 of which were for longtime partner, GoDaddy! At just 10 years old, Danica’s racing career began after her parents bought her a go-kart. After winning numerous regional and national go-kart titles, Danica left the Midwest at 16 years old to compete in the cutthroat world of European road racing. In 2005, Danica stunned the world by leading 19 laps and finishing fourth in her first Indianapolis 500. She became the first woman to lead laps and score a top-five finish in the historic race. In 2008, Danica made history again becoming the first woman to win a major-league open-wheel race in a North American series with her victory in the IndyCar Series Indy Japan 300 race. In 2013, as Danica transitioned to the NASCAR Cup Series, she made headlines around the world with her record-setting performance in the 55th Daytona 500 race. She became the first woman to win a NASCAR Cup Series pole when she set the fastest time in qualifying 500 and then finished in eighth place, the highest finishing position ever for a woman in the “Great American Race.” In 2018, Danica closed out her time in racing with the “Danica Double” and competed in two marquee events that were cornerstones of her career: the Daytona 500 and the Indianapolis 500. In 2018, she shattered another glass ceiling when she became the first female host of the ESPY’s – ESPNs Sports Award show, that aired live on ABC. Moving into her next chapter, retired from racing, Danica’s focus has shifted to her role as an entrepreneur and business owner. Taking the lessons she learned from her years on the track, Danica is the founder and sole proprietor of Somnium, a vineyard in Napa Valley, California. Her entrepreneurial spirit and passion for wine, found her wanting to expand her portfolio and in 2021 created a rose offering under the Danica label. Danica is the author of a book Pretty Intense that was then made into the widely popular podcast that she currently hosts bearing the same name, Pretty Intense. In addition to these projects, Danica continues to do inspirational speaking engagements and plans to build upon these initiatives in the coming years. For more information, or to register, click here.

APRIL 2022 NEW MEMBERS ASSOCIATE Coldwell Banker Patrick Roberts 2721 Erie Avenue Cincinnati, OH 45208 (513)222-0059 patrick@thegiblerteam.com Broker Leading Property Services Jeff Budke 5012 Pebblevalley Drive Cincinnati, OH 45252 (513) 617-4176 Jeff_budke@yahoo.com Painting - Interior/Exterior

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FALL GOLF OUT MOVES TO ELKS RUN ON SEPTEMBER 29; FOURSOME AND SPONSORSHIPS NOW ON SALE On THURSDAY, September 29, GCNKAA will host the Association’s 17th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year, we are moving to Elks Run Golf Course on the east side of the city. Registration will open at 8 am with the scramble teeing off at 9 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs. Foursome cost is $800 each and includes per person: round of golf at the golf course, breakfast, late lunch, 2 beverage tickets, snack bag, and automatic inclusion into Hole-In-One contests. TAKE ADVANTAGE OF OUR SPONSORSHIPS The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital legislation at the local, state and federal levels. Sponsorships are

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GCNKAA PACs What They Can Do For You GCNKAA Political Action Committee (PAC) dollars can and do make a difference. Influence at the local, state and national government levels would not be possible without your contributions. If you have not already done so, please invest in GCNKAA’s PAC. Our recommendation is $1 per unit. Contact Pat Crowley at 513 407-8612 for more information.

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The Apartment Association Outreach, Inc. LETTER FROM THE PRESIDENT By Megan Lawhon, PLK Communities, Outreach President

I hope the saying April showers brings May flowers is accurate, because I believe we can all agree we are over the rain! I, for one, am looking forward to being able to enjoy the rest of spring and kick off summer with less gray days, more sunshine, and enjoy the activities this season brings. It’s wonderful to be able to share that we were finally able to host our first in-person senior event since the beginning of the pandemic at Knowlton Place, an Episcopal Retirement Megan Lawhon Services senior community, on April 20, 2022. What a joy this was considering the elderly community suffered so much during the height of COVID challenges, as well as, were reduced to drop off items and zero in-person gatherings, as a result of the risk of exposure. Games were played, food was shared, and we are grateful for the opportunity to spend time with these wonderful individuals and hopefully brighten their day. Our next senior event is scheduled for June 17 at Cornerstone Crossing. More details to come soon! Year-to-date, our Apartment Association Outreach (AAO) Board has approved $43,000 in Rent Assistance payments and $30,000 to our Food Pantry partners! We are exceptionally proud to contribute to those in need and be able to partner with these organizations that work tirelessly to help others. We are so fortunate to be able to partner with more than twenty food pantries throughout the tri-state area and help our community members in need. Additional resources to be released are scheduled per our operating budget in June. 5K 4 Rent: This event, primarily sponsored by Jetz Laundry Service, was a huge success despite the weather challenges. Who

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would have thought we would have snow on April 9, but, we did! We had more than 300 registered participants and approximately 150 showed in person. What an incredible job our event chair, Jordann Morgan with Fath Properties, has done raising funds for this day. We are grateful for her leadership and exceptional results! A Night Out for Outreach: Please mark your calendars for October 29, 2022, for our A Night Out for Outreach event. We are excited to hold our event at The Anderson Pavilion, and we will be utilizing The Carousel for cocktail hour! A special THANK YOU to Justin and Jill Seger who are our co-chairs for this wonderful night. Lastly, we are looking forward to our Champions for Outreach partners to continue their contribution for 2022. This exceptional program, which began in 2021, is what allowed our board to financially contribute to so many wonderful partners that serve needs within our community. These programs include rent assistance, food pantries, senior communities, and much more! Communication was sent at the beginning of May to solidify your contribution, as well as seek out additional partners who would like to support these wonderful causes. To date, we have received over $123,500 of our pledged funds! Wow! Without the Champions support, we could not continue to serve our community in the capacity we are able. On behalf of our board, we are exceptionally grateful. I am proud of the service that ALL of the Board members and staff provide, as well as their continued support of utilizing our funds to help those in need. We would like to thank our entire membership, as well as our Champions for Outreach sponsors, in advance for your continued financial support of Outreach and our efforts to help those in our community who deserve our assistance.

FUND OUR FUTURE SUPPORT THE PAC

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Get Involved. THE

Becoming a member of the Greater Cincinnati Northern Kentucky Apartment Association is just the first step toward success in the multifamily housing industry. Move your business forward by getting involved.....

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Join A Committee GCNKAA runs with the help of several committees. The

easiest way to learn the ropes is to join a committee and attend the monthly meetings. Meeting others with similar interests is the first step to networking and meeting new contacts.

Attend Our Events GCNKAA hosts several events throughout the year

starting with the Officers Installation Dinner in January and concluding with our Annual Holiday Cheers Party and Charity Benefit in December. Be sure not to miss the trade show in March or the golf outing in June!

Sponsor Programs The success of the programs GCNKAA offers is contingent

on our sponsors. We offer sponsorships for all our events ranging from $100 to $5000. This is a quick, easy and inexpensive way to get your company name in front of 1000s of potential customers.

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Trend Setting

This heading contains information on Management & Leasing.

POOL MAINTENANCE: ARE YOU READY FOR SUMMER? By Paul Bergeron, NAA Editorial Contributor

Add chlorine to the list of apartment maintenance products that has seen its price soar in the past year. Just in time for summer, prices for pool chemicals (specifically chlorine tablets) are approximately 50% higher than they were one to two years ago. “If the cost of chlorine has not gone up again yet, it should soon,” experienced apartment maintenance professional and trainer, Mark Cukro, President, Plus One, says. A major fire at the BioLab chemical plant in Louisiana about a year ago has created a chlorine tablet shortage, he says. “However, the new factory is supposed to be bigger, have a higher capacity and is scheduled to open this spring or summer,” Cukro says. BioLab President Jon Viner said in published reports, “We are actively working to rebuild our plant – a $170 million investment slated to be completed in spring 2022 – and it will operate at 30 percent greater production capacity.”

ALTERNATIVE WATER TREATMENTS There are alternatives to chlorine tablets such as liquid chlorine, salt chlorine generators and there is also new technology in the pool industry that may assist in reducing the consumption of chlorine, Cukro says. One new technology is the Clear Comfort AOP system, which uses Hydroxyl-based advanced oxidation (AOP) created natural-

BE AWARE OF ‘RUSTY’ EQUIPMENT Paul Rhodes, CAMT, Director of Maintenance Operations, The Life Properties, Atlanta, says pool maintenance is a topic “kind of” floating under the radar right now – even as many communities are taking their pools “public” for the first time in a while, given the pandemic. “After a couple of years of diminished pool use, the expectation this season is that they’ll be back up and running at full speed,” he says. “Not only is the equipment a little rusty, those who are now responsible for the maintenance could be a bit undertrained in the process.” Paul Bergeron is a frequent contributor to NAA’s publications

Have you looked at your group retrospective rating options? This is Not Your Grandfather’s Group Rating Program: Group Retrospective Rating WHAT IS GROUP RETROSPECTIVE RATING? A performance-based program where BWC-certified group sponsors pool businesses of like industry, that meet strict safety and claims management criteria and practices. As claim costs are controlled, the group members receive premium rebates. Plan savings are often greater than traditional group rating plans. COMPREHENSIVE SAFETY SERVICES We offer on-site safety and program evaluation at no additional cost to help ensure and optimize savings. BEST-IN-CLASS CLAIMS SERVICES ¢ Rates & Payroll Underwriting ¢ Industrial Commission (IC) and Bureau of Workers’ Compensation (BWC) Hearing Representation ¢ Claims Management ¢ Reporting UNEMPLOYMENT CONSULTATION Review and consult with our industry experts on unemployment claim issues. For more information, contact CareWorksComp’s Julia Hall toll-free, at 1-800-837- 3200, ext. 51576 or via email at julia.hall@careworkscomp.com.

PROPER DOSING GOES A LONG WAY Cukro recommends that pool operators increase their focus on chlorine consumption and dosing the pool correctly. “In other words, don’t overtreat the water,” he says. “Make sure the chemicals are in the ideal ranges, the circulation is working properly and filtration is functioning at its optimal levels. An effective way to stay on top of the readings is to test the water more frequently – three times a day – using a high-quality test kit. A little extra attention can go a long way with reducing chemical consumptions.” One such example Cukro says is the Taylor Test kit - Taylor K2005 Swimming Pool Chlorine Bromine Alkalinity Hardness pH DP Test Kit, priced from $55 to $80. He says that if apartment communities can “keep chlorine and Ph levels stable, hold contaminants as low as possible and make sure that mechanical systems are functioning properly, it should make a noticeable difference. And be sure to maintain the correct levels of stabilizer, too.” Always take into consideration the difference between liquid chlorine, granular chlorine and chlorine tablets. For example, one gallon of sodium hypochlorite/ liquid bleach is approximately equivalent to one 16-ounce tablet or two 8-ounce tablets. “Taking care of a swimming pool and maintaining it is a balancing act,” Cukro says. “When all areas are taken care of properly, you can significantly reduce the amount of chemical consumption. “When everything is in the correct ranges and all of the equipment is operating correctly, it’s much easier to predict what you will need so you can purchase and store chemicals accordingly and prevent unnecessary usage of chlorine, repairs and expenditures.”

ly by the earth’s atmosphere that can make water cleaner, more breathable and non-toxic. “However, one of the challenges with using alternative methods of sanitation is whether the health department will allow it in public or semi-public swimming pools,” Cukro says. Most pool operators should be able to find chlorine tablets and chemicals to treat their pool but don’t expect the shelves to be as full as usual.

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STREAMLINING THE RENTAL APPLICATION PROCESS By Paul Willis, Content Manager for LinnellTaylor Marketing.

The practice of screening residents has been part of the apartment landscape for decades. But as tech continues to create previously unattainable efficiencies, it has become increasingly clear that many traditional screening methods are in major need of a refresh. Application fraud is on the rise, and fraudsters are becoming more adept at circumventing the system. Most savvy apartment operators already have moved on from requiring onsite associates to manually verify a prospective resident’s income and employment history, which in itself helps to combat fraud. “In the past, we could receive a credit report from a bureau, but our teams always had to perform a manual ID verification, paystub verification and employment verification,” says Amy Weissberger, Senior Vice President of Corporate Strategy at Morgan Properties. “Many of those pieces are becoming more automated as technology evolves. Some self-service triggers during the application process are where screening tools have really improved to help us to deter fraudulent applicants.” By increasing the sophistication of screening methods, operators are mitigating risk, providing better experiences for prospects and reducing the strain on hardworking associates. As a look ahead to the 2022 Apartmentalize session, “To the Next Level: Upping Your Resident Screening Game,” here are some of the ways screening innovations are helping multifamily teams and how they could continue to evolve.

OPTIMIZED VERIFICATION METHODS—BUT ID FIRST Synthetic ID—in which someone uses pieces of real and fabricated information to create an identity—is on the rise. Well aware of this trend and other potential identity scams, Morgan Properties makes automated ID verification the first step of the application process. This requires prospects to take a selfie-style photo from several different angles, and Morgan’s screening solution uses facial recognition software to match the photos to the prospect’s actual ID. “We’re aiming to combat fraud from the get-go,” says Weissberger, who will be one of the panelists in the “Upping Your Resident Screening Game” session. She notes that Morgan Properties deters identity fraud at the beginning of the leasing application and then deters income fraud later on as part of the screening process. “What we’re trying to do is deter someone from even starting the application if they’re not who they say they are.” AUTOMATED INCOME VERIFICATION If an applicant clears the ID hurdle, Morgan Properties next concentrates on income verification. Approximately 30% to 40% of the time, the company’s income verification software automatically verifies the prospect’s employment, Weissberger says. In other instances, it will require the future residents to verify their pay stubs or bank statements before finalizing the results within the screening application.

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Morgan Properties also uses its screening software to develop different algorithms for risk scores and thresholds based on property types and market needs. But before it even gets to the deeper reaches of the application process, prospects must do their part to verify ID, employment or bank account information. “This process helps put the responsibility of verification on the applicant to go through the qualifying process, as opposed to the site team trying to chase down pay stubs, copies of IDs and other needed documentation,” Weissberger says. “It results in the applicant moving through the process in more of a self-service fashion.” An optimized system fosters more consistent screening procedures, Weissberger says, as each applicant is evaluated based on the same parameters, and approval or denial of documentation is not subjective. It also ensures compliance with mandates such as Fair Housing. For well-intentioned prospects, the optimized system helps move the application process along more quickly and provides more rapid answers. While the apartment industry is no stranger to brisk spells of demand, the current housing demand combined with lack of new housing supply is leading to an exceptional volume of applications. While the high demand is good, it challenges property teams to effectively evaluate the influx of applications and determine potentially suitable residents. Advanced screening measures become even more valuable when several applicants look very similar on paper. Automated income verification is among the tools that can help a community determine the best-qualified prospects among large pools of comparable applicants. “In the past, the income verification process required associates to do a lot of work and make a lot of phone calls,” says Chris Ramos, Director of Product Management for Experian, and moderator of the Apartmentalize screening session. “Automated verification eliminates manual steps, results in a more accurate screening process and reduces friction for all involved,” Ramos adds.” POSITIVE RENTAL HISTORY REPORTING AMONG FUTURE TRENDS Another screening measure immensely valuable to rentalhousing operators is a prospect’s rental payment history. “When you think about the most predictive indicator of an applicant, it’s someone’s rent payment history,” Ramos says. “But for the most part, that information hasn’t always been incorporated into the lease application. Using it is a powerful way to create a more comprehensive and more informative screening process.” While rental payment history can provide further clarity for operators, it can be utilized for more than uncovering potentially delinquent renters. Renters who pay on time and in full often don’t receive credit for it as they would for making a monthly mortgage payment. This has prompted some forward-thinking operators to report positive payment histories to credit bureaus. By sharing these histories with screening databases and credit bureaus, property managers are helping the industry in multiple ways: They’re making it easier for communities to identify qual-

ity renters during the screening process, and they’re also improving the financial well-being of residents by building their credit histories. “We really haven’t seen a lot of companies in our industry offer this type of incentive to residents until recently,” Weissberger says. “It benefits us because they are paying rent on time, and it benefits residents because they are improving and building their credit. Down the line, if they want to purchase a home, it should help with their ability to get approved for a mortgage loan.” THE FUTURE OF RENTAL APPLICATION SCREENING Looking ahead, Ramos believes apartment screening could evolve much like the modern mortgage evaluation process, in which automation will extract advanced data points to help make a qualifying determination. “Decision-making will become more complex, as it was very binary in the past based on a credit threshold,” Ramos says. “Now you’re seeing other data like renter risk scores and payment histories that can offset that credit score. Maybe a renter doesn’t have a lengthy credit history, but they have more than enough income or possess assets that can help bolster their rental application.” But while screening is growing more comprehensive, modern solutions are making the process more efficient for operators and residents, Ramos adds. “We have truly entered an era in which technology is reducing friction, doing away with manual processes and ensuring Fair Housing compliance,” he says. “At the same time, it’s giving operators a more holistic and accurate view of applicants than ever before.” Paul Willis is a Content Manager for LinnellTaylor Marketing. WANT TO HEAR MORE? The “To the Next Level: Upping Your Resident Screening Game” session will take place from 2:15 p.m. to 3 p.m. on Friday, June 24, at Apartmentalize in San Diego. Amy Weissberger, Senior Vice President of Corporate Strategy at Morgan Properties, and Nikki Chambers, Director of Systems and Training at Hanover Co., will be the panelists. Chris Ramos, Director of Product Management for Experian, will moderate.

8 APARTMENT ADVANTAGE 29

STEPPING INTO THE NEW NORMAL

By ergio Chidichimo, Senior Vice President of Operations for Birchstone Residential In the not-so-distant past, flashy amenities were a primary way to catch the eye of discerning renters. The more the amenity exuded the ambience of a relaxing, resort-like experience, the better. While rooftop decks, hotel-inspired swimming pools and posh courtyards still hold value, they no longer serve as tiebreaking factors to renters—at least not as prominently. The workfrom-home boom has given residents more of a practical approach when seeking amenities, and co-working spaces, private workstations, reliable Wi-Fi and conference rooms are often more important than a panoramic rooftop view. Likewise, similar in-home features can be equally important for the modern renter. Anything that enhances remote work, such as built-in nooks for a mini home office, Zoom-worthy communication spaces, noise-reduced homes and prime connectivity all qualify. The work-from-home trend was already underway before the pandemic, when 20% of employees worked at home most or all of the time, according to data from Pew Research. While the percentage peaked at 71% during the height of the pandemic, nearly half of Americans continue to work from home for at least part of the workweek. According to Owl Labs, remote work has increased 91% over the last decade and 44% in the past five years. To keep pace, the rental housing industry has to adjust accordingly. Given that so many professionals are residing in rental housing, the remote-work capability at communities has to increase. GROWING PROMINENCE Residents’ focus on relevant community amenities, lightningspeed internet packages, common areas with connectivity and spaces that foster collaboration—such as WeWork stations and conference rooms—has become even more prominent in 2022. These are investments that most operators weren’t making a few years back and even fewer were incorporating them into the development process. While many of these items now qualify as must-haves for some renters, a handful of not-so-apparent amenities can greatly improve the experience of a work-from-home resident and make a rental community much more enticing to them. Because the apartment sector also is home to many families—and many of the parents work remotely—children often need something to occupy their time during the workday. Working parents are unable to monitor their children as well as they would during their free-time hours, of course, which has prompted some communities to incorporate designated activity spaces for kids. Additionally, outdoor working spaces are becoming a key attraction for remote workers at communities in locations where the climate (or season) allows. As such, some properties have modified social gathering areas into more work-centric spaces. These spaces also can serve as a respite for remote workers who might spend the day inside but want to momentarily relax near nature trails, lakes and whatever additional attractions border the community. While the work-from-home boom has altered the blueprints

JUNE 2022 8

of rental communities in the predevelopment process, the challenge is different for existing communities. Operators that acquire existing assets are wise to incorporate work-from-home elements into their value-add processes, even if it’s as simple as refreshing apartment interiors to be a little more worker-friendly. PROMOTING A NEW RESIDENT EXPERIENCE The rising number of individuals working from home has also increased the sense of community at many properties. Buildings that had been barren during the day are now bustling with a fair sample size of work-from-home residents. As such, it’s highly recommended for onsite teams to dedicate even more focus to the resident experience. This includes the adoption of tech tools that can help operators more efficiently communicate with residents and give them the option to receive notifications on their preferred medium. Likewise, marketing teams would be savvy to incorporate more information about the community’s work-from-home capabilities into their outreach. With homes now occupied more than ever by remote workers, features such as pool views, proximity to the fitness center or having a home adjacent to the courtyard may become more attractive to residents and could potentially drive premiums. Outreach efforts can also tout services adopted by the community that can help aid the at-home workday. For example, communities can partner with local pet-walking agencies, offer onsite dry cleaning, provide housekeeping services or anything else that can aid a busy remote worker. This can even include improved fitness centers now that many residents will be more conscious of their health while largely remaining at home. Onsite teams previously focused almost exclusively on leasing because many residents were offsite during the weekday hours, but the focus has changed. They now must adjust and dedicate a significant portion of the workday toward enhancing the resident experience. That objective can begin early in the operations process, as some operators are now training leasing agents to be even more engaging and customer-centric. Those professionalism-boosting training efforts can expand to the maintenance team, as these associates now more frequently interact with residents during the workweek. Creating a healthy morale among increasingly at-home residents is something that can permeate through the building and aid in resident-retention efforts. Although the propensity to work from home has cooled since the height of the pandemic, the trend is here to stay in the apartment world. Companies across the globe are continuing to offer remote work as a perk to attract and retain employees, as the percentage of U.S. companies that disallow remote work of any kind has dropped to a mere 44%, according to the Owl Labs study. Operators that embrace the boom, incorporate work-fromhome spaces, add relevant services to aid remote workers—and are very intentional in their marketing efforts to highlight these qualities—are one step ahead of the curve. And thankfully, unlike other temporary trends in the past, they don’t have to worry about this one being a passing fad.

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