March 2024 GCNKAA Apartment Advantage Newsletter

GOBACKINTIME! GCNKAA2024TRADESHOW!

GO BACK IN TIME TO THE 1980S: GCNKAA HOSTS ANNUAL TRADE SHOW ON MARCH 27

Go back in time to the greatest decade - the 1980s! The Greater Cincinnati Northern Kentucky Apartment Association’s Annual Trade Show is kicking off on Wednesday, March 27, 2024, at Sharonville Convention Center in Sharonville, Ohio, from 4 pm to 6:30 pm. If you were one of the few who didn’t stop by in 2023, here is your chance to see what all the hype is about. Some of the products, services and people you meet may lead you to success in the apartment rental industry.

This year, we have 89 booths with various vendors that supply a product or service directly to the multi-family housing industry. This is your chance to meet and greet them all and - as always - we have free parking, free admission and plenty of entertainment. Food will be available from 5:00 pm to 6:00 pm on the trade show floor. Soft drinks, wine and beer are available for purchase.

This is the biggest event of the year for our Associate members, allowing them to display their products and services to both current clients and potential customers. So whether you are looking for a specific new service or just checking out the latest products available...what better or more fun place to find it?!

A huge thank you to the Associate Council, the Trade Show Committee and to all the companies who stepped up to help sponsor this event. For complete information on the trade show - including sponsors and educational seminars - see the insert inside this newsletter.

Please note new admission policy regarding non-exhibiting, non-sponsoring associate (vendor) members only. Policy may be found in full by clicking here.

MORE THAN $2500 IN PRIZES TO BE AWARDED AT TRADE SHOW

Not only is the Trade Show your chance to meet and greet more than 89 different vendors and broaden your knowledge of the multifamily housing industry, but you can walk away with one of several different door prizes or one of the $1000 grand prizes!

This year, for the grand prize, we are hosting a Scavenger Hunt. Simply download the app onto your phone and go to each booth to scan their QR code for points. Booths have different point totals depending if they are a VIP booth, a regular exhibitor booth, or a new member. The individual with the highest total points at the end of the evening will win $1000. The second place total earns $500. In the event of a tie, we will enter the top competitors onto the Wheel of Prizes and spin for the winner. You must be present to win so be sure to hang around until the conclusion of the trade show at 6:30 pm!

Returning this year, courtesy of our VIP Sponsors, we will be giving away one $1000 VIP cash prize at 6:30 pm. Watch for details at the trade show registration desk on how you can win! This year our VIP booths include AAA State of Play (#51), Apartments.com (#52), Apply Rite (#40), Belfor Property Restoration (#54), Calloway Cleaning & Restoration (#48), Chadwell Supply (#43 and 44), ePremium Insurance Agency (#55), Hays + Sons Restoration (#42), Pinnacle Paving and Sealing (#47), PPG Paints (#38), Rent (#49), Rite Rug (#46), Royal Finish (#45), Sherwin Williams (#50), Zillow Rentals (#41), and Zumper (#39). You must be present to win.

We have also had other door prizes ranging from gift certificates to color televisions to vacation get-aways. And this is just at the end of the evening! Several booths give away items throughout the show, so be sure to register at the individual booths as well as the Association Prize Booth. Good luck!

Diamond Sponsors

REGISTER NOW FOR TRADE SHOW SEMINARS

The Annual Trade Show on WEDNESDAY, March 27, 2024, at Sharonville Convention Center is your chance to attend fabulous educational seminars!

This year’s seminars include Fair Housing: Leasing, Managers, and More with Bill Willis from 1:30 pm to 4 pm; and Fair Housing for Multifamily Housing Maintenance presented by Rebecca Griffin from 2 pm to 4 pm. Seminars are $60 each or free if your company has a Housing Pro Pass. For complete details on the seminars, see inside this newsletter or click here.

The Leadership Forums make their return to the trade show this year with Don Brunner leading the Executive Forum; Brad Slomsky moderating the Marketing Forum; and Bob Williams leading the Human Resource Forum.

And finally, NEW to the trade show floor, we will host two (2) Express Education seminars. First, we will offer Inclusive IQ: Metrics For Innovation. This 25-minute seminar will delve into the compelling financial, statistical, and ethical evidence demonstrating the undeniable benefits of diversity, equity, and inclusion in the workplace.” Second we will host Community & Business Impacts which will unlock the power of community engagement for business success! Discover how giving back to the community can elevate your brand and drive sustainable growth. Gain actionable insights and strategies to align philanthropy with business objectives in just one impactful session!”

2024 EXECUTIVE COMMITTEE

MELISSA JOY

Village Green Mgmt President mjoy@villagegreen.com

JUSTIN SEGER

HILLS Properties Vice President

JustinS@hillsinc.com

CRAIG COFFMAN

Uptown Rental Properties Treasurer

ccoffman@uptownrents.com

MEGAN LAWHON PLK Communities Secretary megan@plkcommunities.com

TONYA PETERSEN

Vinebrook Homes Immediate Past President rpmhousingpro@gmail.com

2024 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Rod Herper, National Credit Systems Associate Council 1st Vice President

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council President

Charles Tassell, Parliamentarian Cornerstone Redevelopment

Elizabeth Werner, Sandstone Properties

Rebecca McLean, Executive Vice President

Pat Crowley, VP of Governmental Affairs

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

James Combs, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator and Office Administrator

GCNKAA PAST PRESIDENTS

2023...Tonya Petersen

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS **

1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours:

Monday Through Friday 8:30

to

The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information.

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized correctly.

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

October

GCNKAA STAFF

Across the Board A MESSAGE FROM THE PRESIDENT

By Melissa Joy, President

Melissa Joy Village Green Mgmt.

It’s your lucky day and one lucky month at the GCNKAA.

March is one of the most anticipated months of the year for members of The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). First, our Legislative Committee and many members of the Board of Directors and others are headed to our nation’s capitol for the annual Advocate Conference with the National Apartment Association (NAA). Our members are committed to serving the industry’s legislative needs by representing owners and operators lobbying for many initiatives. We are grateful to Justin Seger with HILLS Properties, Brian Fullenkamp with Legacy Management, Pat Crowley with the GCNKAA, and all of our Legislative Committee members who continue to focus on providing representation for the GCNKAA at the state and national level.

The other very exciting event taking place in March is the highly anticipated annual Trade Show. This year we are excited to Go Back in Time at the Sharonville Convention Center for the Trade show. There are nearly 90 booths with various vendors who are committed to providing our members with the best products

This section contains articles and information concerning the Board of Directors and Association policies.

and services. As exciting as the Trade Show itself is, we also have some amazing educational opportunities available for our members. Join us for one of the two Fair Housing classes or one of the three leadership forums geared toward our Executive leaders, Marketing professionals, and Human Resource experts. And newly added to the trade show floor, we will host two 25-minute Express Education classes. Each course is limited to 40 attendees and can be found to the back left area of the exhibit hall near booth 81. Contact the office or watch your email for more details.

March is going to be one for the record books…but there is more in store this Spring with the GCNKAA. Coming up fast in April, we have the Apartment Association Outreach (AAO) 5k for Rent on April 27 and the highly anticipate return of The Prestige Awards on April 19. Find out more about both events in this newsletter and online. If you don’t already follow our social media pages, check us out on Facebook, Instagram, LinkedIn, and YouTube.

Editors Note: At the time of print of this newsletter, the finalists for the 2024 GCNKAA Prestige Awards have not been announced. Be sure to watch your email in the next few days for the list to be released. And be sure to join us on Friday, April 19 at the Savannah Center in West Chester as we celebrate excellence in the industry. Best of luck to all the finalists!

Brain Power

EDUCATION IS ON FIRE!

By James Combs, Education and Social Media Coordinator

James Combs

The 2024 calendar is filling up and looking more robust than ever! This month’s newsletter will be a little different. With so much great content coming, we want to show it all off. Below you’ll get a chronological outlook about what is to come but to fit it all, it’ll be abbreviated. Go to our website for full details!

HOUSING-PRO PASS: AVAILABLE NOW!

The Housing-Pro Pass is an undeniable value for our members. Sold at the top-level company, one pass covers your company’s entire portfolio. This bulk subscription allows every employee to enjoy unlimited-free or discounted education offered by the GCNKAA. This includes things like Fair Housing, Hands On Maintenance, Sales for Leasing, and more!

SEMINARS, WEBINARS, AND MORE! (MORE TO COME)

• Fair Housing: Maintenance Style! - March 27 from 2 pm to 4 pm at Sharonville Convention Center - Fair housing rights and responsibilities for multifamily housing maintenance professionals that will challenge and prepare each participant for their specific role!

• Fair Housing: Leasing, Managers, and More

– March 27 from 1:30 pm to 4 pm at Sharonville Convention Center - This 2.5 hour seminar, presented by the veteran attorney, Bill Willis, will explore Fair Housing Topics and give you “real-life” examples.

• Hands On: Leasing Meets Sales – April 11, 2024 – Whether you’re a seasoned professional or new to the numbers, becoming an expert in the subject will catapult you to the next level in your career!

• KY Fair Housing by Art Crosby – May 10, 2024 – Join us for an engaging seminar focused on Kentucky Fair Housing laws and their crucial implications for the multi-family industry. Led by a licensed Kentucky Attorney.

• You Bet Your Assets! Animals, Accommodations, & HUD – June 10, 2024 – Learn how to navigate the intricacies of assistance animal guidelines with confidence and ease!

• Conflict Resolution Training – August 28, 2024 – Acquire practical insights that will equip you with the knowledge to navigate complex relationships within the apartment industry and effectively find resolutions in times of conflict.

CERTIFICATIONS!

• EPA 608 – April 5, 2024 – Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper

refrigerant handling techniques.

• Certified Pool Operator – April 22, 2024 – A CPO® Certification provides individuals with the basic knowledge, techniques, and skills to manage pool and spa operations. Attendees will get to go for an on-site visit at our nearby pool facility for hands on learning!

• Certified Apartment Leasing Professional (CALP) – May 23, 2024 – CALP is many people’s first industry credential. By professionalizing your leasing skills, you set up the foundation of a successful career in the industry and add a great notch for upward growth!

• EPA 608 –July 19, 2024 – Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper refrigerant handling techniques.

• Certified Apartment Portfolio Supervisor (CAPS) – July 22, 2024 – Recommended for multi-site managers or those looking to grow into a multi-site manager role.

• Certified Apartment Manager (CAM) – September 13,

2024 – 2024 brings a completely updated curriculum for today’s property managers! Allows you to demonstrate that you have the knowledge and ability to manage an apartment community

• EPA 608 – October 18, 2024 – Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper refrigerant handling techniques.

INVOLVEMENT, SPONSORSHIP, QUESTIONS

If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@ gcnkaa.org for details and invitations.

GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

Our House

2024 PRESTIGE AWARDS REGISTRATION

This heading contains membership, staff, committee information and events.

NOW OPEN! DEADLINE TO REGISTER IS MARCH 25!

The Board of Directors and staff of the Greater Cincinnati Northern Kentucky Apartment Association is ecstatic about the 2024 Prestige Awards rapidly approaching on Friday, April 19 at the Savannah Center in West Chester.

This event has been 9 years in the making. The Prestige Committee has raised more than $56,000 from sponsorships alone! Thank you to BRG Apartments for stepping forward as the $10,000 Sapphire Sponsor and to HILLS Properties for following with their $7,500 Platinum Sponsorship. Mere words cannot describe how impressive it is for any association to have this many wonderful members step forward to honor the best in the local multifamily housing industry.

The entries are complete and the judging is tight. But the winners won’t be announced until the lights go up at the 2024 Prestige Awards. More than 130 companies and 150 individuals are vying to earn one of the coveted awards and this is your chance to join us as we honor excellence in multifamily housing. Because of all your hard work all year round, everyone will go home a winner!

The judging this year was as intense as ever. Six different individuals from within our industry but outside our market took several days to judge our company entries as well as interview via

Zoom 100 candidates for the People Awards. Several categories were decided one point; often times all the entries within a single category were within 5 points.

Once again, thank you to all the members who have made this event happen through sponsorships, planning and, more importantly, by entering your personnel and properties.Without your enthusiastic participation, this event would not be possible.

Tickets are now on sale for $100 per person or a reserved table for 10 for $1100. The deadline to register is March 25!

PETE REGULES TO HOST PRESTIGE AWARDS

Pete Regules has worked at CORT for over 30 years and cur-rently serves as the Vice President: Residential National Accounts. He has held leadership positions within numerous associations in-cluding the National Apartment Association. During his career, Pete has been an industry speaker, event emcee, teacher, and an award winner, including induction into the Florida Apartment Association Hall of Fame, NAA Paragon Award and receiving the NAA Lifetime Achievement Award. He has contributed to count-less industry publications and is known to many as the “Doctor of Fun.”

SAPPHIRE SPONSOR: $10,000 (SOLD)

• 2 reserved tables for 10

• 5 Free Entries

• Digital program ad placement (full first page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 3 months

• Company name on website

• Company name on all marketing materials

• Sapphire sponsorship award

• 2 minute speech during ceremony

PLATINUM SPONSOR: $7,500 (SOLD!)

• 1 reserved table of 10

• 3 Free Entries

• Digital program ad placement (full third page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 2 months

• Company name on website

SILVER SPONSOR:  $2,500

• Digital program ad placement (half page)

• Recognition slide during awards program

• Sponsor listing in program

BRONZE SPONSOR: $1,000

• Digital program ad placement (quarter page)

• Recognition slide during awards program

• Sponsor listing in program

COPPER SPONSOR: $500

• Digital program ad placement (business card size)

• Recognition slide during awards program

• Sponsor listing in program

PATRON SPONSOR: $250

• Recognition slide during awards program

• Company name on all marketing materials

• Platinum sponsorship award

• Company name/logo on cocktail hour napkins

GOLD SPONSOR: $5,000

• 1 reserved table of 10

• Digital program ad placement (full page)

• Recognition slide during awards program

• Sponsor listing in program

• Company name on website

• Company name on all marketing materials

• Sponsor listing in program Payment

for Silver Sponsor level and above

JANUARY 2024 NEW MEMBERS

ASSOCIATE

Butterfly MX

John Somarriba

44 West 28th Street 4th Floor New York, NY 10001 (800) 398-4416

marketing@butterflymx.com

Locks and Access Control Systems

Clutter Cleanout Junk Removal

Hunter Wilson

6231 Greenbud Drive Goshen, OH 45122 (513) 540-4514

hwilson@cluttercleanoutjunk.com

Crime and Trauma Scene Clean Up / Junk and Waste Removal

Fitness and Exercise Solutions

Jack Willming

4610 B Covert Avenue

Evansville, OH 47714 (812) 549-6150

jwillming@fitexsolutions.com

Exercise and Sports Equipment Sales and Service

Loveland Excavating & Paving

Stacie Schroeder

260 Osborne Drive Fairfield, OH 45014 (513) 965-6600

sschroeder@lovelandexcavating.com

Concrete Repair and Installation / Pavement Maintenance

Nisbet Brower

Rob Simmons

11575 Reading Road Cincinnati, OH 45241 (513) 619-79092

rob.simmons@nisbetbrower.com

Building Materials

Vector Security - Multifamily

Sean Skelly 779 Brooksedge Boulevard Westerville, OH 43081 (215) 421-9801

smskelly@vectorsecurity.com

Locks and Access Control Systems / Safety & Security

Withamsville Winnelson

Evan Volz

622 Ohio Pike Cincinnati, OH 45245 (513) 550-2702

ervolz@winnelson.com

Bath and Kitchen Remodeling / Maintenance Supplies

NAA RELEASES FINAL GENERAL SESSION SPEAKER FOR APARTMENTALIZE 2024

Whether you’re in management, leasing, marketing or maintenance, if you love working in rental housing, you belong at Apartmentalize. Come find your people in the City of Brotherly Love—connect with colleagues, share ideas, discover solutions and go home with renewed passion for your career.

GENERAL SESSION SPEAKERS

Nationally recognizable speakers from outside the industry motivate you with their inspiration and personal stories of success and real-life experiences. Speakers to be announced soon!

Leslie Odom Jr.

Leslie Odom, Jr. is a multifaceted, award-winning vocalist, songwriter, author, and actor. With a career that spans all performance genres, he has received recognition with Tony and Grammy Awards as well as multiple Emmy and Academy Award nominations for his excellence and achievements in Broadway, television, film, and music. Most recently, Odom starred in Rian Johnson’s Knives Out sequel, Glass Onion: A Knives Out Mystery, streaming worldwide on Netflix. In December 2022, the film debuted as Netflix’s #1 movie in its premiere week and has already secured its position as

the #5 most popular movie of all time on the platform.

In 2020, Odom starred in and performed the songs of legendary singer Sam Cooke in the critically acclaimed Amazon film adaptation of One Night in Miami…, directed by Regina King. His portrayal of the soul icon was met with widespread praise and critical acclaim, earning him nominations for an Academy Award, BAFTA Award, Critics’ Choice Award, Golden Globe Awards, and Screen Actors Guild Awards, among others. King also enlisted Odom to write, compose, and perform the film’s original song, “Speak Now,” for which he was nominated for an Oscar and has since earned him a Critics’ Choice Award for Best Song as well as several other award nominations.

Odom recently starred in The Many Saints of Newark, a prequel to David Chase’s Award-winning HBO series The Sopranos that was released in theaters and on HBO Max in October 2021. He can also be heard voicing the character of ‘Owen Tillerman’ in Season 3 of the Apple TV+ animated musical-comedy series Central Park, for which he received a 2020 Emmy nomination for Outstanding Character Voice-Over Performance. In September 2021, Odom hosted “The Tony Awards Present: Broadway’s Back!” on CBS, earning his third Emmy nomination for Outstanding Variety Special (Live) in 2022. Throughout the live 2-hour special event, he performed various musical numbers with David Byrne, John Legend, Audra McDonald, and many others. Additional film and television credits include the Disney+

February 20, 2024

filmed musical performance of the original Broadway production of Hamilton (2021 Emmy nomination, Outstanding Lead Actor In A Limited Or Anthology Series Or Movie), the limited series Love in the Time of Corona, which he executive produced and co-starred opposite Nicolette Robinson, Abbott Elementary, The Proud Family: Louder and Prouder on Disney+, Harriet, Murder on the Orient Express, Only, Red Tails, Smash and many more.

Well known for his breakout role as the original ‘Aaron Burr’ in the smash hit Broadway musical Hamilton, Odom won the Tony Award for Best Actor in a Musical and a Grammy Award for his performance as a principal soloist on the original cast recording. He made his Broadway debut in RENT at the age of 17. He also starred opposite Lin-Manuel Miranda and Karen Olivo in a 2014 City Center Encores! revival of Jonathan Larson’s Tick, Tick… Boom! In December 2017, Odom returned to the New York City stage in a solo concert at Jazz at Lincoln Center. The cabaret style performance was crafted around signature songs and music that shaped this artist’s journey, all performed with a world-class band in front of a live audience. The show was filmed for broadcast as an hour-long PBS special as part of the 17-time Emmy Awardwinning series, Live from Lincoln Center, and premiered in April 2018.

A Grammy Award-winning recording artist, Odom’s self-titled debut album was part-funded by a successful Kickstarter campaign and released in 2014 by Borderlight Entertainment, Inc. His new label home, S-Curve, rereleased an expanded version with additional material in June 2016, and the album reached #1 on the Billboard Jazz charts and charted in the Billboard Top 200. In winter 2017, Odom topped the charts once again with the rerelease

of his second album and first holiday album, Simply Christmas, as a deluxe edition with new arrangements and new songs. Simply Christmas hit #1 on iTunes and the Billboard Jazz charts, #4 on the Billboard Holiday chart, and #31 on the Billboard Top 200 chart. Odom released his third full-length album and first of original material, Mr, in November 2019, and the following October teamed up with nine-time Grammy-nominated and multi-platinum artist Sia to debut a new version of standout track “Cold.” His critically acclaimed second holiday album, The Christmas Album, was released in November 2020. He has performed at the White House, Super Bowl, Oscars, Grammys, and on hallowed stages such as Lincoln Center, Rockefeller Center, and the Macy’s Thanksgiving Day Parade.

In March 2018, Odom added the title of author to his resume with the release of his book – Failing Up: How to Take Risks, Aim Higher and Never Stop Learning. Written in the style of a commencement speech, the book brings together what Odom has learned in life so far, tapping into universal themes of starting something new, following your passions, discovering your own potential, and surrounding yourself with the right people. Failing Up is about unlocking your true potential and making your dreams come true even when it seems impossible. The book was published by Feiwel & Friends, an imprint of Macmillan Publishers. Co-written with Nicolette Robinson, Odom’s first children’s book, I Love You More Than You’ll Ever Know, will be published by Feiwel & Friends on March 28, 2023.

Apartmentalize is scheduled for June 19-21, 2024, in Philadelphia, Pennsylvania. Registration is now open here.

NAA MAINTENANCE LEGENDS RELEASES FEBRUARY CONTEST PRIZES; ENTER YOUR TECHS TODAY!

The National Apartment Association (NAA) recently announced that they were ending the Maintenance Mania National Championship program after the 2023 Apartmentalize Conference.

While that program is concluding, NAA and HD Supply are thrilled to announce their new program, MAINTENANCE LEGENDS™. This new program will shine a spotlight on the maintenance heroics we’ve all seen and heard about. It will give the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.

WIN BIG EVERY MONTH

Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.

PAID TRIP TO NAA APARTMENTALIZE 2024

Monthly winners will get airfare, lodging, and access to 2024’s Apartmentalize Conference in Philadelphia in June.

FREE TRAINING CERTIFICATIONS

In June 2024, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608

Certification, and more.

A SHOT AT OUR GRAND PRIZE

Monthly winners will have a chance to win big during the 2024 Apartmentalize Conference. The overall grand prize is a new Ford truck.

HOW DO YOU BECOME A LEGEND?

Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from March 1 through March 21 at www.maintenancelegends. com.

HOW, WHEN AND WHERE CAN WE VOTE?

Voting will be open to the general membership beginning March 22 and will close March 31. It is one vote per person.

Learn more at www.maintenancelegends.com.

The three winners for March 2024 will receive the following prizes.

ADMISSION

NON-EXHIBITOR ADMISSION POLICY

TOTALLY TUBULAR

It has been determined that in order for the significant investment in booth space or sponsorships to be of the highest value and integrity to the exhibitors and sponsors, that Associate Members, their employees and staff, who are not otherwise exhibiting at the Trade Show or a sponsor of the Trade Show, shall not be permitted on the Trade Show floor at any time during the Trade Show. This policy does not apply to any attendance for any Primary or Honorary member of the GCNKAA. The Associate Council requests that exhibiting vendors, GCKNAA Members and staff who witness persons employed by any company who is not a GCNKAA Member, or an Associate Member who is not a sponsor or exhibitor with a proper exhibitor or sponsor name tag, to report such actions to the GCNKAA admission table at the entrance to the Trade Show floor. Any violation of this policy, will result in an invoice to the non-exhibiting, non-sponsoring Associate Member equal to the fee of one (1) 8 x 10 booth submitted to the offending Associate Member Organization. The offending individual or company shall also be banned from all future GCNKAA activities, meeting, or other events, until said invoice is paid in full to the GCNKAA and posted.

This policy, in fairness to all, is extend ed to all Primary Members, such that the Primary Members are specifically requested not to violate this policy by bringing as guests of the Primary Member any person employed by a non-exhibiting/non-sponsoring Associate Member or any other business without the express written approval of the Associate Council.

FREE!

Go back in time to the 1980s at the Greater Cincinnati Northern Kentucky Apartment Association’s annual Trade Show on Wednesday, March 27, 2024, at Sharonville Convention Center. As always, the Trade Show is free to attend with free parking. Free food returns this year from 4:45 pm to 5:45 pm! A cash bar and other food concessions are available. So come find out what your Associate Members have to offer your company. And be sure to hang around throughout the show for more than $2500 in Grand Prize Drawings beginning at 4;30 pm and ending with the big drawing at 6:30 pm. See below for details.

This year, we have two seminars to choose from. For complete details on these seminars, see page 3 of this insert. All seminars are eligible for Continuing Education Credits (CECs) for CAM, CAPS, CAMT and NALP.

NEW WAYS TO WIN MONEY THIS YEAR! More than $2500 in up for grabs this year for attendees of the 2024 Trade Show. First, the VIP Sponsors will be teaming up for one lucky winner to win $1000! Simply drop your card in the Grand Prize box and wait until 6:30 pm to see if you are the lucky winner. Thank you to all our VIP Sponsors.

The second chance to win cash is the new Expo Game. This year, we are making the game a digital scavenger hunt. Simply visit each booth, look for the QR code and snap a pic, Some booths are worth more points than others. And be sure to look around for other ways to score points such as doing a Tips From The Pro video or winning some random 80s trivia questions. The person with the top amoun to points at the end of the night will win $1000. The second place individual will win $500. In the case of a tie score, all names will be included on the Wheel of Names and we will spin for the winner. Watch for more details on how you can win cash at the trade show or stop by the Registration kiosk outside the exhibit hall for more details.

Limit

All property owners and management companies - and all their staff - receive complimentary admission to the 2024 Trade Show. Please be sure to register online for the trade show in advance and check out our amazing line up of education sessions on the next page.

“Greed is right, greed works.”

~ Gordon Gekko, Wall Street

EDUCATION SESSIONS

FAIR HOUSING FOR MULTI-FAMILY MAINTENANCE PROFESSIONALS

Presented by Rebecca E. Griffin, Ph.D., Director of Education, HOME

To provide an overview of fair housing rights and responsibilities for multifamily housing maintenance professionals that will challenge and prepare each participant to adequately address fair housing issues and concerns in today’s diverse consumer market.

Course Outcomes

• Each participant will have a better understanding of local, state, and federal fair housing laws, including protected classes and prohibited conduct.

• Each participant will be able to evaluate their own maintenance and record keeping processes to ensure compliance with fair

housing laws.

• Each participant will be able to distinguish routine maintenance requests from disability related requests and evaluate their own accommodation/modification request process.

• Each participant will be able to describe best practices and where to go for additional resources and guidance.

WEDNESDAY, MARCH 27, 2024

2 PM - 4 PM

SHARONVILLE CONVENTION CENTER

$60 PER PERSON OR FREE WITH HOUSING PRO PASS

FAIR HOUSING: LEASING, MANAGERS, AND MORE

Presented by Bill Willis, Attorney, Willis Law Firm

Don't miss this invaluable opportunity to enhance your company's fair housing practices, protect against potential legal risks, and foster a more inclusive and welcoming environment for your residents.

This 2.5 hour seminar, presented by the verteran attorney, Bill Willis, will explore Fair Housing Topics and give you "real-life" examples

• What is a reasonable accommodation/modification

• City and County hot issues and ordinances

• Parking

• Live-In Aides

• Hoarding

• Medical Marijuana

WEDNESDAY, MARCH 27, 2024

1:30 PM - 4 PM

SHARONVILLE CONVENTION CENTER

$60 PER PERSON OR FREE WITH HOUSING PRO PASS

REGISTER ONLINE AT https://www.gcnkaa.org/events/2024-tradeshow-seminars-and-forums

Pricing listed above is for GCNKAA Members. Non-member rates differ.

WITH A SPOON SPONSORSHIPS

SHOW FLOOR EDUCATIONAL SEMINAR SPONSOR.........…$700-$1000

Your opportunity to sponsor and present a 20-minute presentation product or service to a limited crowd (up to 40 people) at a mini-semitrade show floor. Includes signage and pre-event marketing. $700 for $1000 for non-exhibitors. The deadline to reserve your sponsorship 1, 2024.

EXECUTIVE FORUM SPONSOR.................................................................…$500

The forum sponsor will receive logo inclusion on forum invites, signage, pre-event marketing. Sponsors will also have the opportunity to introduce themselves to attendees as well as introduce the moderator. Primary or associmembers. The deadline to reserve your sponsorship is February 28, 2024.

BEVERAGE SPONSORS ……………………..........................>........................…$500

Sponsors will receive inclusion on promotional pieces and signage at trade show. For primary and associate members. The deadline to your sponsorship is March 6, 2024.

EDUCATIONAL SEMINAR SPONSORS ……………………..............................…$350

2. Sponsor will have the opportunity to speak prior to educational and introduce the speaker. May also distribute promotional material

to seminar attendees. Also includes signage and pre-event marketing. The deadline to reserve your sponsorship is March 6, 2024.

FOOD SPONSOR ………………...........................................................…...…$300

Returning to the 2024 trade show is free food from 4:45 pm to 5:45 pm. Food Sponsors will receive inclusion on promotional pieces and signage at the 2024 trade show. For primary and associate members. The deadline to reserve your sponsorship is March 6, 2024.

LOGO SPONSORS …………..............................................…....…$300

Due to its success, we will once again be distributing the GCNKAA Tote Bag to the first 500 attendees. Logo sponsors receive inclusion on promotional pieces and the company logo on this bag. For associate members only. The deadline to reserve your sponsorship is March 6, 2024.

BAG SPONSOR ……................………...............................…$500

Bag sponsors will receive inclusion on promotional pieces and your company logo on the event ‘swag bag.’ For primary members only. The deadline to reserve your sponsorship is March 6, 2024.

2024 GCNKAA Trade Show

Booth Information

Size: 8’ x 10’

Cost Per Booth

$750 Before September 1;

$800 Before February 27

$900 After February 27

VIP Sponsor Only

Booth Includes Pipe and Drape

1 - 6’ Table and Skirt

2 - Chairs

1 - Booth Marker

Wifi Access

You May Order Additional Items Directly Through Our Contacts at Your Cost

Carpet - $125*

Electric - $79*

Additional 6’ Table - $50*

Additional Chair - $6*

See inside for ordering information.

*Deadlines to order do apply. Prices after deadline will increase as noted on individual order forms. Prices subject to change

68.

SEEKING PROPERTY OWNERS AND MANAGMENT COMPANIES TO PARTICIPATE IN 2024 BUSINESS EXCHANGE

THE PROGRAM

The Business Exchange is a trade show-style event where the owner and property management companies are the exhibitors and the Associate Members are the attendees. The Associate members circulate the room in three-to-five minute meetings. This is one of the largest revenue generators for the Apartment Association and the participation of our management companies is critical for its continued success.

OWNER AND PROPERTY MANAGEMENT COMPANY REGISTRATIONS

The Business Exchange Committee has worked hard to make changes to this event to provide a better value for the companies who participate. The biggest change is that we will allow participating property owners and management companies to select the top 10 products or services they are looking to invest in over the upcoming year. We will then match your selections up with our participating associate members who offer that product or service. Your first 10 to 15 meetings will be pre-scheduled using these selections. After the first 10 to 15 rotations, we will revert back to allowing our associate members to meet with any property owners or management companies they would like to meet with that were not on their meeting list.

The only investment we ask of our property management

companies is your time and to donate two $25 gift cards of your choice OR a 30-minute coffee meeting with an associate member. These will be raffled off to participating associate members during the Business Exchange. The Business Exchange offers an easy way to take care of multiple vendor meetings in one location at one time. This is an excellent opportunity to gather the latest price and product information with a personal touch. We respectfully request that owner/management attendees be senior executives who have the authority to make purchasing decisions.

The Greater Cincinnati Northern Kentucky Apartment Association’s 2024 Business Exchange will be held on Tuesday, May 7 from 8:30 am to 11:30 am at the Oasis Conference Center in Loveland, Ohio. Participation in this event is free for all management companies. Please plan on arriving by 8:15 am to make sure you have enough time to get ready for the first rotation of our associate members at 9 am. Networking and continental breakfast are from 8:30 am to 9 am.

If you would like to participate as a property management company or an owner, or would like more information on the Business Exchange, please click here or contact Michele at the Apartment Association offices by emailing michele@gcnkaa.org or calling 513 407-8612.

To download the Information Statement and Registration Form click here.

GOLF OUTING SCHEDULED FOR JUNE 13; FOURSOME AND SPONSORSHIPS ON SALE MARCH 14

On Thursday, June 13, 2024, Aston Oak’s 18-hole golf course will host the Association’s 38th Annual Golf Outing. By using the 18-hole facility to host our event, we can host up to 160 golfers providing even more owners, multi-site managers, property managers, leasing consultants and other vendors for you to meet and greet. Here’s more information on how to get more bang for your buck.

There are NINE types of sponsorships available. You may select the type you want based on the level of participation you want the day of the outing. Hole sponsorships require the most participation while other types require only minimal participation. We strongly encourage all hole sponsors to have a representative from their company sitting at their sponsored hole. IF you cannot guarantee this, we recommend you consider a different sponsorship option that does not involve as much participation. To encourage hole participation, the golf committee will be hosting the Golfer’s Choice Award to the hole voted the best! All will be offered on a first-come, first-served basis.

All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship

Type of Sponsorship No. Available Cost of Each

Hole* 18 $425/$525 (par 3s)

Beverage Station 15 $250

Lunch 3 $400

Dinner 3 $500

Trophy 3 $225/200/175

Putting Green/Range 3 $300

Split-The-Pot 1 $500

GiveAway 1 $3000

Event Sponsor 1 $4500

Due to liquor licenses, NO sponsor is permitted to bring ANY alcoholic beverages onto the course. All alcoholic beverages will be provided by the course ONLY. There will also NOT be any beer at beverage stations. Beer and liquor will be provided only by two beverage carts controlled by Aston Oaks employees that will drive around the course all day. Beverage stations for the 2024 outing are located on holes 4, 8, 12 and 16. Please note that if you select one of these holes as a hole sponsorship, there is a chance you may have beverage sponsors nearby.

If you are interested in reserving a sponsorship or a foursome for the 2024 GCNKAA Golf Outing, call or email Michele at the Apartment Association office at 513 407-8612 or michele@gcnkaa. org or click here for more information. Foursomes and sponsorships

Foursome and sponsorships will officially open to the general

Government & Housing Legalities

GCNKAA HEADING TO WASHINGTON FOR THE NAA’S ADVOCATE CONFERENCE 2024

By Pat Crowley, Vice President of Governmental Affairs

Pat Crowley

About a dozen Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) members will be in Washington DC in mid-March as part of the National Apartment Association’s (NAA) Advocate 2024 event.

In addition to meeting with Ohio and Kentucky members of Congress and their staffs, the GCNKAA members will also mingle with hundreds of their peers from around the country, attend industry seminars and learn about the latest issues, trends and news about the multi-family industry.

The federal legislation issues that members will advocate for when meeting with U.S. Senators and Representatives include:

• Improving the Section 8 Housing Choice Voucher program to attract and better serve private sector rental housing providers by passing H.R. 4606, the Choice in Affordable Housing Act.

• Incentivizing local governments to lower barriers to development and increase the supply of rental housing by passing H.R. 3507, the Yes In My Backyard (YIMBY) Act.

• Ending the CARES Act 30-day notice-to-vacate requirement for federally backed and federally assisted rental properties, by passing H.R. 802, the Respect State Housing Laws Act.

WHAT IS NAAPAC?

NAAPAC is the bi-partisan political action committee that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry.

If you are in housing, you are in politics. From fair housing to flood insurance, energy to the environment, the 535 members of the US Senate and House of Representatives play a huge role in shaping the policy and economic climate for the apartment housing industry.

It takes not only the collective power of the NAA, but also the work of individuals at the grassroots level to make sure we, as an industry, are at the table and not “on the menu” when important policy decisions are made.

Why Should I Care? NAAPAC Gives YOU:

• A seat at the Table. Would you rather be at the table, or on the menu? NAAPAC is your vehicle to support federal candidates who are open to the apartment industry’s views on issues crucial to your business and the industry at large.

• Credibility. NAAPAC gives our profession political credibility. It shows that we are willing to support lawmakers who help enact policies that will allow us to keep creating quality apartment homes across America.

• Success. Growing our influence in Washington, DC, does not happen easily. It is an ongoing and long-term process that only succeeds as more and more NAA members participate. Your involvement makes NAAPAC grow in strength.

To donate, click here.

This heading deals with housing & legal issues within the Governmental structure.

REGISTRATIONS FOR NAA ADVOCATE CONFERENCE OPEN

As the new Congress settles into Capitol Hill, the time has come to introduce members to the rental housing industry. Advocate –NAA’s annual advocacy conference – is the prime opportunity to meet with your representatives by joining rental housing suppliers, property managers, owners and operators in Washington D.C. on March 12-13, 2024.

It is more important than ever to communicate the rental housing industry’s policy stances and priorities to our representatives in Congress following years of pandemic-fueled challenges and political polarization. Sharing the unique operational needs of rental housing is critical, and there is no better way to educate federal lawmakers than in-person in the halls of Congress.

Advocate is the opportunity to make that a reality by coming together with a family of over 92,000 members and 141 affiliates.

Help us lay a new cornerstone on which we can build even more successes for the rental housing industry.

REGISTRATION INFORMATION

Pre-registration for Advocate is complimentary for all attendees who register on or before March 5, 2024. After this date, registration must be done on-site and will be subject to a $50 charge. Click here to register.

Please Note: Congressional offices may restrict the number of

people allowed to participate in meetings on Capitol Hill during Lobby Day. Registering for Advocate does not guarantee that you will be able to participate in a meeting. Please make sure you are working with your local affiliate if you are planning to attend a meeting.

HOTEL INFORMATION

Grand Hyatt Washington

1000 H St NW, Washington, DC 20001

BOOK YOUR STAY

Click here to reserve your room. The NAA Advocate group block code is G-NAA4.

Hotel reservations may be canceled up to 4 weeks prior to the date of arrival without penalty. Rooms canceled within 4 weeks of arrival will be charged one night’s room and tax.

Rooms in the NAA room block are intended for registered attendees of 2023 Advocate. You must be registered prior to making your hotel reservation. Only one (1) hotel reservation will be allowed per registered attendee. NAA has the authority to cancel any duplicate hotel reservations or those that are not registered for the conference with or without prior notification.

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Justin Seger, HILLS Properties, Outreach President

Justin Seger

The Apartment Association Outreach, Inc’s (AAO) 13th Annual 5K 4 Rent will be held on Saturday April 27, 2024, at 9AM at Friendship Park in Downtown Cincinnati. This event has become one of the great annual traditions for our industry and friends of the Apartment Association Outreach.

Sponsorship levels are $350 for a Bronze Sponsor; $500 for a Silver Sponsor; and $1000 for a Gold Sponsor. Sponsoring this event is a great way to get exposure for your company while giving back to a great cause. All proceeds from 5K 4 Rent go directly to rent assistance for families in need.

If you plan to participate in the event, please register at www.5k4rent.org. The cost to run or walk is $40 per participant. If you register by April 11, 2024, you will receive a free shirt. Everyone is welcome to participate. We love seeing family members, friends,

kids, residents, pets, and anyone else that wants to support our cause!

February was a busy month for the AAO. Board Members toured the 200,000 square foot Freestore Foodbank facility on Rosenthal Way. Just a year old, this beautiful building will serve our community for many years to come. We also participated in bagging for the children of Roll Hill and held a Senior Event at The Ashford of Mt. Washington. I am happy to report that all three events were well attended.

Lastly, I would like to thank our Champions for Outreach for their loyalty and generosity. I am happy to report that our 2023 Champions have committed to 2024 for a total of $265,000. If you are not already a champion, please consider becoming one or contributing as an event sponsor in 2024.

Dear Friends,

Presenting Sponsor

Our Committee

Josh Oram - Chair

Susan Peck

Michael Wilke

Theresa Hallett

Sarah Brewer

John Gruen

Kellie

Nichole Murphy

Rebecca McLean

We are very excited to announce that the Apartment Association Outreach’s twelfth annual 5k 4 Rent Run/Walk event will take place on April 27, 2024 at 9am at Friendship Park, 1101 Riverside Drive, in Downtown Cincinnati, Ohio. Please support this event and help Outreach raise money for Rental Assistance. Rental Assistance is provided to responsible and qualified recipients through our long-standing partnerships with Freestore Foodbank in Ohio, CAIN, Churches Active in Northside, Jewish Family Service and Santa Maria Community Services.

Gold Sponsor - $1,000

Company Logo

Company Logo on AAO Website & Sponsor Banner

Company Logo on AAO Facebook Page

GCNKAA Newsletter Recognition

Includes Brunch & Beverages

Silver Sponsor - $500

Company Logo on 5k 4 Rent Shirts

Company Logo on AAO Website & Sponsor Banner

Bronze Sponsor - $350

Company Logo on Sponsor Banner & Brunch Table

GCNKAA Newsletter Recognition

Includes Brunch & Beverages Name:

Emily Mason All

GCNKAA Newsletter Recognition

Includes Brunch & Beverages

Trend Setting

This heading contains information on Management & Leasing.

8 STRATEGIES TO BOOST RENEWALS AND ENHANCE RESIDENT RETENTION

By Ashley Tyndall

Retaining residents in multifamily housing is far more than a convenience: It’s a strategic and economic advantage. Acquiring a new resident involves costs — advertising, showing spaces and potential vacancy losses — considerably higher than retaining an existing one.

Moreover, resident satisfaction is pivotal in shaping a property’s reputation. Happy residents are more likely to renew their leases, recommend the community to others and contribute to a positive atmosphere. This not only helps in building a strong community, but also aids in attracting new residents through word-ofmouth—one of the most powerful marketing tools.

1. CREATE A SENSE OF COMMUNITY

The essence of resident retention often lies in the sense of community fostered within the property. Properties that encourage a strong community often report higher retention rates. This can be achieved by organizing regular events like holiday parties or summer barbecues, creating communal spaces such as gardens or lounges where residents can interact and encouraging resident-led initiatives.

For example, a property in Oregon significantly increased

resident satisfaction by transforming an unused space into a community garden, which became a hub for resident interaction and engagement. These initiatives bring residents together and make them feel connected to the place they call home.

2. INVEST IN RESPONSIVE AND EFFICIENT PROPERTY MANAGEMENT

Effective property management is critical for resident satisfaction. This means being proactive and responsive to maintenance requests, ensuring timely resolution of issues and maintaining transparent communication. A user-friendly reporting system for maintenance issues can significantly enhance the resident experience.

Properties known for their efficient management often boast higher resident retention rates. For instance, a multifamily housing community in Texas implemented a 24-hour maintenance response policy, dramatically improving its resident satisfaction scores and retention rates.

3. PERSONALIZE THE RESIDENT EXPERIENCE

Personalizing the resident experience can significantly boost

loyalty. Simple acts like remembering residents’ birthdays, anniversaries, or pets’ names can make a big difference. Personalization can extend to acknowledging individual preferences in community events or newsletters. This level of recognition makes residents feel valued and fosters a deeper connection with the community.

4. GATHER REGULAR FEEDBACK AND MAKE IMPROVEMENTS

Regularly seeking and acting on resident feedback is crucial for improving the living experience. This could be through surveys, suggestion boxes or informal meetups. Implementing the feedback not only improves the community, but also shows residents that their opinions are valued.

5. OFFER INCENTIVES FOR RENEWALS

Incentives can be a powerful tool to encourage lease renewals. Offering rent discounts, flexible lease terms or options for apartment upgrades can motivate residents to renew. Loyalty programs, such as rewards for long-term residents, can also be effective.

6. MODERNIZE AND UPKEEP FACILITIES

Regular maintenance and timely updates of facilities are key to keeping a property appealing. Staying abreast of the latest trends in amenities and décor can also enhance the attractiveness of a property. Modernizing communal areas, upgrading fixtures or adding popular amenities like high-speed internet or a fitness center can make a significant difference.

7. DEPLOY EFFECTIVE COMMUNICATION STRATEGIES

Effective communication is the backbone of strong resident relations. Regular, clear and honest communication can build trust and keep residents informed and engaged. This could be through newsletters, community boards or social media platforms. You can even use a monthly newsletter highlighting upcoming events, maintenance updates and community news.

8. LEVERAGE TECHNOLOGY FOR CONVENIENCE

Incorporating technology can greatly enhance resident convenience. Online rent payment systems, digital communication platforms and apps for maintenance requests can make residents’ lives easier and more efficient. Implementing these technologies caters to the modern resident’s expectations and streamlines property management processes. A digital overhaul, including introducing a resident app, can significantly improve resident satisfaction and operational efficiency.

FOCUSING ON RESIDENT SATISFACTION TO BOOST RETENTION

Enhancing resident retention and boosting renewals in multifamily housing hinges on these key strategies. Central to all these strategies is a focus on resident satisfaction, which is the cornerstone of a vibrant, stable and profitable community. We encourage all property managers and multifamily professionals to implement these strategies and see the difference they make in resident retention and satisfaction.

Ashley Tyndall is Chief Relationship Officer at Criterion.B

BUILD-TO-RENT ACTIVITY CONTINUES IN RENTAL HOUSING INDUSTRY

By Paul Willis, LinnellTaylor Marketing

Build-to-rent communities are popping up across the nation.

The build-to-rent/build-for-rent (BTR/BFR) sector in the rental housing industry continues to trend upward. Recently, there have been new developments and partnerships poised to bring more affordable single-family-style living to the rental housing landscape.

Investment and management company Waterton announced a partnership with Second Avenue Group, an asset management firm, to acquire existing homes and develop new ones in BTR communities throughout the Southeastern and Southwestern U.S.

“Housing is a need-based product and, while traditional multifamily rentals meet many of those needs, single-family rentals are an important part of the equation for the next generation of renters,” said David Schwartz, CEO and Chairman of Waterton.

“This strategy makes single family housing more attainable for those who cannot afford to buy or who simply choose to have the comforts of a home, without the long-term commitment of ownership including flexibility in mobility and lifestyle preferences,” according to the release.

Meanwhile, ERC Communities, a real estate development company, is looking to combat the rising cost of housing with a new development of BTR homes—a groundbreaking in Zephyrhills, Fla., that will offer a 25%-35% reduction in rental costs. The Tampa suburban development plans for 216 homes. “We are providing the most cost effective, viable solution by offering single-family homes, build-to-rent communities that have incredible benefits to both the investors and residents,” said Gerald Ellenburg, ERC Chairman and CEO, in a release.

Elsewhere in the Tampa, Fla., metro, investment firm GTIS Partners LP, announced it closed on a 72- acre site to be developed into roughly 260 BTR homes in the Wesley Chapel submarket. This is GTIS Partners’ fourth BTR community after three in the Phoenix metro. “We are excited about this opportunity to expand our existing BTR platform in the Tampa MSA … We have been actively investing in Tampa across master plan development and homebuilding projects and think that BTR complements those strategies,” said GTIS Partner Rob Vahradian in a release.

Indianapolis-based homebuilder Onyx+East, through a joint venture with investment firm Pretium, announced the start of construction on Monterey, a 24-home BTR community near midtown Tampa. The homes are expected to be available for rent during the fourth quarter of 2023. The homes feature three- and four-bedroom layouts as well as attached garages. “Monterey will provide a desirable alternative to typical apartment living, offering residents a higher quality rental experience featuring private garages, dedicated outdoor spaces, and open and flexible floor plans,” said Kelli Lawrence, Onyx+East CEO.

Mill Creek Residential broke ground on Amavi Celina, roughly 40 miles north of Dallas, a more than 270-home community that will feature cottages, townhomes and single-family BTR homes. Among the highlights are stainless steel appliances, granite countertops and a 3,000 square foot clubhouse and leasing office.

The uptick in BTR activity is no surprise. The 2022 Investor Benchmark Survey from CrowdStreet shows investors favor this type of rental community. BTR was the third-most likely place for investors to place their money after multifamily and industrial.

More

Platinum Sponsor ($20,000)

Gold Sponsor ($10,000)

Silver Sponsor ($5,000)

THE McLEAN FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Justin Seger, Susan Peck. Rebecca@gcnkaa.org - justins@hillsinc.com - susan@gcnkaa.org