VOTE FOR YOUR LEADERS: GCNKAA HOSTS ELECTIONS ON OCTOBER 15
Vote for your leaders at the General Membership Dinner Meeting and Elections on Tuesday, October 15, 2024. This year, elections are once again at the Kenwood Country Club located at 6501 Kenwood Road beginning at 5:30 pm.
The Nominating Committee will present their recommended slate of directors for the four open seats including: Todd Hignite with Hearth Home Communities; Megan Lawhon with PLK Communities; Oksana Lukjanenko with Denizen Management; and Mike Markus with BRG Apartments.
We also have twelve (12) candidates running for seven open seats on the Associate Council. Candidates for this year include: Heather Barrow with Rent Manager; Rod Herper with National Credit Systems; Jennifer Illanz with Apartments. com; Tammy Markman with Rent.; Fabiola Munarriz with
MAINTENANCE APPRECIATION NIGHT SCHEDULED FOR OCTOBER 24
On Thursday, October 24, the Greater Cincinnati Northern Kentucky Apartment Association will host the Second Annual Maintenance Appreciation Night. This event will give us the chance to show our deep gratitude for all of the hard work and dedication the maintenance teams bring to work each and every day.
Not only do they tackle maintenance issues like changing locks, repairing leaky pipes, and servicing AC units on hot summer days, but they also jump into action to go above and beyond for your customers.
Join the GCNKAA at the Second Annual Maintenance Appreciation Night as we treat our service teams to food, drink, games, fun, camaraderie, and some good old-fashioned competition.
Admission for maintenance techs is free; all other admissions are $55 per person. Sponsorships are available for $250 and include 2 admissions.
Maintenance Appreciation Night is Thursday, October 24, 2024, from 5 pm to 7 pm at Fowling Warehouse, 2940 Highland Avenue, Cincinnati.
To register or reserve your sponsorship, please click here.
Contractors Inc; Jerome Peaker with Junk Shot and Doorstep Details Valet Trash; Jessica Reeb with CORT; Chris Roll with Houchens Insurance Group; Tanvir Sattar with Appfolio; Grant Saunders with Hays + Sons Complete Restoration; Eric ScherzingerwithScherzingerPestControl;andJeremyTurner with Sky Contracting.
Foralistofcandidates,seetheinsertonpages11through16of this newsletter. It is one vote per company and only Associate Members may vote for Associate Council and only Primary Members may vote for the Board of Directors.
Voting is available by proxy. Votes must be on letterhead with an authorized signature and received by GCNKAA by Tuesday, October 15, 2024, at 12 pm. Votes can be emailed to michele@gcnkaa.org or mailed to the Apartment Association offices at 7265 Kenwood Road, Suite 100, Cincinnati, Ohio, 45236.
Register and pay online for $50 per person or pay later for $60 per person. Click here to register online.
2024 FALL GOLF CLASSIC RAISED MORE THAN $30,000 FOR INDUSTRY DEFENSE FUND
Congratulations to the team sponsored by RentAndrew Hennegan (SPS Partners), William Nodo (Park National Bank), Tim Hunt (Blue Mark Capital), and Jackson Baughman (Rookwood Properties) - for winning the GCNKAA 19th Annual Fall Golf Classic benefiting the Industry Defense Fund on Thursday, September 19 at Elks Run Golf Club.
Thank you to all our sponsors including Presenting Sponsor Towne Properties and Event Sponsor Chadwell Supply; as well as our hole-in-one contest sponsor Assured Partners.
All funds raised at the fall golf classic directly benefit the GCNKAA Industry Defense Fund. These funds help us meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for Pat Crowley, GCNKAA Vice President of Governmental Affairs, and the legislative committee’s political needs.
See inside for photo highlights.
2024 EXECUTIVE COMMITTEE
MELISSA JOY
Village Green Mgmt President mjoy@villagegreen.com
JUSTIN SEGER HILLS Properties Vice President JustinS@hillsinc.com
Nicole Metz, Membership Coordinator and Office Administrator
2023...Tonya Petersen
2022...Tonya Petersen
2021...Don Brunner
2020...Don Brunner
2019...Jud Oscherwitz
2018...Jud Oscherwitz
2017...Stacy Walton
2016...Stacy Walton
2015...Rusty Lykes
2014...Rusty Lykes
2013...Maria Stanton
2012...Maria Stanton
2011...Jeff March
2010...Brian Fullenkamp
2009...Brian Hendy, CPM
2008...Brian Hendy, CPM
2007...Becky Alejandrino, CPM
2006...Marc Cameron, CPM
2005...Marc Cameron, CPM
2004...Gary Sanzone, CPM, CAPS, CAM, NALP
2003...Gary Sanzone, CPM, CAPS, CAM, NALP
2002…Jim Ruh
2001…Jay Ingram, CPM
2000…Roy Wergers
1999…Roy Wergers
1998…Robert J. Wahlke, CAPS
1997…Terry Sievers
1997…Dave Lockard
1996…Jim Cohen, CPM
1995…Jim Ruh
1994…Mark Robinson
1993…David Noll
1992…Bernie Wessels **
1992…Jerry A. Molique, CPM, CAPS **
1991…Jay O. Ingram, Jr., CPM
1990…Ronald Bommer
1989…John Cobey
1988…Robert J. Wahlke, CAPS
1987…Robert J. Wahlke, CAPS
1986…Charles Berling
1985…Joseph Fullenkamp, CAPS
1984…John Stalnaker
1983…Jerry A. Molique, CPM, CAPS
1982…Harry Fath
**Apartment Association of N. KY merged with GCNKAA
Office Hours: Monday Through Friday 8:30 am to 5:00 pm
ADVERTISING RATES 2024
Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press
ADVERTISING DEADLINES
Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor
CRAIG COFFMAN Uptown Rental Properties Treasurer ccoffman@uptownrents.com Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.
OCTOBER
Across the Board
A MESSAGE FROM THE PRESIDENT
By Melissa Joy, President
Melissa Joy Village Green Mgmt.
“I’m so glad I live in a world where there are Octobers” has always been one of my favorite quotes. October is a special month for many reasons at the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA), as this is the month we begin to set the stage for the next year of service to our members. Coming up on October 15 at the Kenwood Country Club at 5:30 pm, we have elections for the Board of Directors and Associate Council.
We have 12 candidates running for 7 seats on the Council which is the largest election to date. It feels great that we have so many associate members wanting to help steer the direction we head in our future. There are so many exciting opportunities on the horizon for 2025 and we are thrilled to elect our new board, new Associate Council, and get to work planning for the next mile of our journey.
I would be remiss if I didn’t take this time to acknowledge the recent tragedy of hurricane Helene. Village Green manages a small property in Asheville, NC, that was impacted by the storm. In the midst of all of the tragic experiences the millions of people in the south endured, it has been encouraging and humbling to see how the people in the apartment industry - locally, nationally, and certainly regionally where the areas were directly impacted - came together to help one another. It is a reminder of our responsibility as owners and operators to be prepared for natural disaster, and how critical it is
This section contains articles and information concerning the Board of Directors and Association policies.
help in times of need. I hope you are taking advantage of the many resources available through the GCNKAA. Check out our website for upcoming classes and for the current supplier partner listing.
September was busy as we hosted the Certified Apartment Manager (CAM) course. A huge thanks goes out to our two talented AFT trained educators - Angela Lacey and Todd Hignite - that taught our eager and bright students. CAM be back on the calendar for 2025 so keep an eye out for next year’s registration.
We wrapped up September with a bang, thanks to the Fall Golf Classic, raising vital funds for the Industry Defense Fund. A big thank you to all our participants, event chairs, and staff team members who made these events happen.
Join us on October 10 to raise a glass to property rights at our annual PAC Fundraiser and Bourbon Tasting. Held at the Capital Grille near Rookwood Commons, all attendees can contribute to the PAC while sampling a variety of hard-to-find bourbons paired with food. You will even have the chance to win a rare bottle of bourbon to take home. As we head into a very important election year, PAC dollars are vital to boost our efforts to address issues affecting our industry.
And finally, we’re thrilled to host our Second Annual Maintenance Appreciation Night at Fowling Warehouse on October 24! This event is dedicated to showing our appreciation for all the hardworking maintenance staff. Maintenance techs get in for free, so be sure to invite your team to join in on the fun. There’ll be plenty of games, food, drinks, and networking. The highlight? A chance to win the Grand Prize! Don’t miss this chance to connect, have fun,
Brain Power Educational Thriller(s)
GCNKAA
October 2024
Workshop: ChatGPT
Maintenance ! Stand-alone Seminars
10/16/24
9 AM - 10:15 AM Virtual
LIHTC Fundamentals
10/23/24
9 AM - 5 PM In Person
Recycling for Property Managers: Building Greener Communities 10/16/24
9 AM - 10:00AM Virtual
Disaster Prep 2024 11/21/24
9 AM - 12 PM In Person
Multimeter Basics
10/29/24
9 AM - 10:30 AM 10/29/24
Appliance Electrical
10:30 AM - 1:00 PM
HVAC: Electrical Troubleshooting
10/29/24
1:00 PM - 5:00 PM
Moisture and Indoor Air Quality 11/20/24
9:00 AM - 12:00 PM Water Extraction Principles 11/20/24
High ROI At .50 cents a unit, the average GCNKAA member’s savings pay for the pass after 5 people attend a single session!
Our House
This heading contains membership, staff, committee information and events.
NAA MAINTENANCE LEGENDS: ENTER YOUR TECHS TODAY FOR OCTOBER CONTEST PRIZES
The National Apartment Association (NAA) Maintenance Legends returns for the 2024-2025 season. This program will continue to shine a spotlight on the maintenance heroics we’ve all seen and heard about. It will give the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.
WIN BIG EVERY MONTH
Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.
PAID TRIP TO NAA APARTMENTALIZE 2025
Monthly winners will get airfare, lodging, and access to 2025’s Apartmentalize Conference in Las Vegas in June.
FREE TRAINING CERTIFICATIONS
In June 2025, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608 Certification, and more.
A SHOT AT OUR GRAND PRIZE
Monthly winners will have a chance to win big during the 2025 Apartmentalize Conference. The overall grand prize is a new Ford truck.
HOW DO YOU BECOME A LEGEND?
Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from October 1 through October 20 at www.maintenancelegends. com.
HOW, WHEN AND WHERE CAN WE VOTE?
Voting will be open to the general membership beginning October 23 and will close October 31. It is one vote per person. Learn more at www.maintenancelegends.com.
How To Become a Maintenance Legend
Provide Your Info
Fill
Tell Your Story
Tell us all about you or your Legend's actions and why they deserve to win.
Submit Your Photo(s) Every maintenance pro deserves to be recognized.
October 2024 Prizes
a sun-soaked escape to Southern California with roundtrip airfare for two, a 2-3 night stay at a hotel, and exciting entertainment experiences. You and a guest will indulge in a perfect blend of
Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.
NAA ASSEMBLY OF DELEGATES SCHEDULED NOVEMBER 10 THROUGH
NOVEMBER
The Assembly of Delegates (AOD) is composed of up to two hundred and fifty (250) delegates from the NAA’s ten regions. AOD is NAA’s largest business meeting of the year, where all NAA and NAAEI Boards, Committees and Task Forces meet, and the new incoming volunteer leadership is installed.
12 IN ATLANTA
The 2024 Assembly of Delegates meeting will take place in-person at the InterContinental Buckhead Atlanta in Atlanta, Georgia.
Pre-Registration to the 2024 Assembly of Delegates is complimentary for all attendees who register by November 4, 2024. There is a $50 registration fee for registrations received AFTER November 4.
REGISTRATION
Registration includes all NAA/NAAEI committee meetings, Chair’s Welcome Reception, and Post Installation Reception. The Installation Dinner is a paid ticketed event.
NAA Refund Policy: Cancellation requests must be received in writing. Requests received on or before October 14, 2024 are entitled to 100% refund less a $25 administration fee for tickets purchased. After October 14, 2024 there will be no refunds. Refunds will not be issued on unused tickets.
HOTEL INFORMATION
InterContinental Atlanta Buckhead
InterContinental Hotel Buckhead
Atlanta ushers in a new level of luxury in the capital city’s prestigious Buckhead neighborhood. Indulge in the perks of the 21st Club InterContinental Lounge, enjoy Atlanta’s first Italian steakhouse and be pampered in Spa InterContinental.
Vibrant and upscale, Buckhead’s tree-lined streets bustle with high-end luxury shopping, world-class dining, and live entertainment. The neighborhood is also home to the High Museum of Art, Atlanta Botanical Garden, and other desired destinations.
To make your reservation, click here.
Cut-Off Date: October 21, 2024
After this date rooms will be accepted on a space- and rateavailable basis only.
Cut-off date only guarantees rate – it does not guarantee availability – please book your rooms early.
Rooms are reserved for registered attendees of the 2024 Assembly of Delegates. You must be registered prior to making your hotel reservation. Only one (1) hotel reservation will be allowed per registered attendee. NAA has the authority to cancel any duplicate hotel reservations or those that are not registered for the conference with or without prior notification.
AUGUST 2024 NEW MEMBERS
PRIMARY
Cardinal Group Management
Emily Doty
4100 East Mississippi Ave. Suite 1200 Denver, CO 802 (303) 407-4500 info@cardinalgroup.com
Miami Prime 1
Jack Diehl 304 East Warren Street Lebanon, OH 45036 (937) 422-7832
jackthomasdiehl@gmail.com
Right Path Enterprises
Mike Kelly 9435 Waterstone Boulevard Suite 140 Cincinnati, OH 45249 (513) 379-2527 mike@rightpathenterprises.com
Royalty Management
Luke Tiettmeyer 1839 Beacon Street Cincinnati, OH 45230 (513) 203-6281 saul@royaltymgmt.co
ASSOCIATE
Delta Construction and Renovation
Jeff Polly 9494 Butler Warren Road West Chester, OH 45241 (513) 400-7721
deltaconstruction_renovation@yahoo.com General Contractors / Renovation
Effortless Ads
Andrew Goolsby 651 Lily Way Bethel, OH 45106 (937) 402-6326
Andrew@effortlessads.com Advertising / Marketing
RL Spencer Roofing
Robert Montanus 3535 Round Bottom Road Cincinnati, OH 45244 (513)731-7663 chiroofing1@gmail.com Roofing / Siding / Windows
Pressure Washing & Sealing / Cleaning and Janitorial Services
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION ASSOCIATE COUNCIL
VOTE FOR SEVEN (7)
HeatHer Barrow, rent Manager
Heather is currently serving on the Associate Council. She is also serving on the GCNKAA Independent Rental Owners (IRO) Committee, the NextGen Committee, and the Holiday Cheers Committee. Outside the GCNKAA, Heather is involved in the Talbert House - Make Camp Possible Committee.
When asked about running for the Associate Council, Heather states that she believes volunteers are the backbone of the Apartment Association. “I am interested in continuing to serve on the Associate Council because I think it is important to give back to the industry in which I work. I enjoy advocating for the Associate members, as well as learning how we can continue to best serve the primary members.”
In regard to issues affecting the Associate Members of the GCNKAA, Heather says the main issues include the changing market, inflation, election year impacts to the industry, the public perception of landlords and property management companies, and insurance prices.
“I have been an active participant in several GCNKAA Committees and the Associate Council for the last two years. I am reliable, hardworking and trustworthy. I was nominated for the 2024 Prestige Award Best Associate Member - Non-Management.”
rod Herper, national Credit SySteMS
Rod is currently serving on the Associate Council. He also serves on the Business Exchange Committee, Fall Golf Committee, Holiday Cheers Committee, and as co-chair of the Summer Golf Outing Committee for the Greater Cincinnati Northern Kentucky Apartment Association. Rod also serves on the GCNKAA Board of Directors.
Rod stated he wanted to run for Council mainly due to his wanting to give back to the association which has given him so much through friendships and partnerships to help grow his business.
When asked what he felt were the biggest issues facing our associate members, he replied “We need to bring new excitement to the organization. Been here for over 20 years and the yearly event calendar seems the same. Change is good!”
Rod concluded, “I have over 20 years of industry experience, and am a member of many other associations around the country. I am able to see what other associations are doing around the country and bring ideas back to GCNKAA. I attend National events as well.”
Jennifer illanz, apartMentS.CoM
Jennifer is currently serving on the GCNKAA Holiday Cheers committee. Outside of GCNKAA, Jennifer is involved on the Greater Dayton Apartment Association (GDAA) Board including vice president for one term and president for two terms. She has co-chaired the GDAA Education Committee, as well as served on the GDAA Legislative Committee, Ohio Apartment Association, NAA Budget and Finance Committee, and the NAA Membership Committee.
When asked why she wanted to run for the Associate Council, Jennifer responded, “I am interested in serving on the Associate Council because of my deep commitment to the apartment industry, built over more than 20 years in property management on the primary side. My leadership experience, including serving on the GDAA Board of Directors, where I held roles as VP and President, and my involvement with various committees at the local, state, and national levels, such as the NAA Budget & Finance and Membership Committees, has provided me with a comprehensive understanding of industry challenges. I am passionate about collaborating with other
professionals to strengthen the supplier partner and primary member relationships that are crucial to the industry’s success. I believe my experience, coupled with my enthusiasm for driving meaningful initiatives, will allow me to make valuable contributions to the Associate Council.”
Jennifer continues about the major issues affecting the associate members of the industry, stating, “One of the major issues affecting Associate members of our industry is the challenge of maintaining strong, value-driven partnerships with owners and operators in an increasingly competitive and evolving market. As the apartment industry continues to adapt to technological advancements, changing regulations, and fluctuating market conditions, Associates must find new ways to offer solutions that align with the evolving needs of property owners and management teams. Another significant issue is staying informed on legislative changes that directly impact our industry. It’s crucial for Associates to be well-versed in these changes to effectively support their partners and offer valuable insights. Finally, with the growing focus on sustainability and new technologies, Associates need to stay flexible and find ways to adapt. This helps them continue being valuable and trusted partners to the properties and owners they work with.”
“My 20+ years of experience in property management on the primary side has given me a unique perspective on the needs of property owners and the value of strong partnerships with supplies partners. Having served on the GDAA Board of Directors, including two terms as President, I have developed leadership, strategic planning, and decision-making skills that would greatly benefit the Associate Council. Additionally, my experience co-chairing the GDAA Education Committee has honed my ability to foster collaboration and organize educational programs that drive industry growth. My involvement on the GDAA Legislative Committee, the Ohio Apartment Association Board, and the NAA’s Budget & Finance and Membership Committees has provided me with valuable insights into both local and national issues affecting our industry. These experiences have equipped me with the ability to work across diverse teams and offer strategic solutions that support the success of the Associate Council and its members.”
taMMy MarkMan, rent.
Tammy currently serves on the GCNKAA Associate Council as well as the Membership Committee. Tammy has also served on the Greater Dayton Apartment Association (GDAA) Board and chaired their Membership Committee. She has played an integral role in the initiatives of the Spotlight on Success and the Programs Committee. In 2018, she received the Vendor of the Year award, Spotlight on Success, and the Volunteer of the Year (Sue Feltner Award) for her efforts in the Dayton association.
When asked why she was interested in running for Associate Council, Tammy replied, “In 2024, I had the privilege of temporarily taking over Gerry Johnson’s role on the Council, and I am motivated to carry on contributing to the GCNKAA and our industry.”
Tammy continued, responding that the top issues affecting associate members include many companies with similar offerings complicated further by the instability in small businesses moving in and out of the market, high turnover internally and on the primary teams, difficulty accessing decision-makers, and sponsorship ROI trackability.
Tammy concluded, “For nearly 25 years, I have been dedicated
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION ASSOCIATE COUNCIL
VOTE FOR SEVEN (7)
to driving success in our industry, first in a primary role and now as an associate. Throughout this time, I have spearheaded innovative approaches to maximize results and forge lasting, impactful partnerships. My proactive approach and exceptional multitasking skills make me the ideal candidate for this volunteer role. I am wholeheartedly dedicated to fulfilling our initiatives as needed and am eager to offer my insights, drawn from experience on both fronts.”
faBiola Munarriz, ContraCtorS inC.
Fabiola is not currently serving on any GCNKAA committees, however, has been involved in CAI Central Ohio Chapter as an association manager and served on the manager’s events committee this past year.
“I am looking forward to serving on the Associate Council because I think it would be a great opportunity for me to get involved connecting with different sources in the industry and contributing to better serve the GCNKAA,” Fabiola stated.
When asked about what issues are affecting our associate members, Fabiola replied, “Economic shifts and changes can create an impact on the demand for apartment maintenance related services and products. Contractors might face reduced business opportunities during these times and property managers might face difficulty getting the services they seek while staying in budget. I feel there could be more collaboration to work together to serve each other.”
Fabiola concluded, “I managed a portfolio of HOAs and COAs in the past and have assisted many boards and committees in getting established and carrying out a plan of action. I also participated in a committee for the manager’s events with CAI and assisted in organizing the 2024 Manager outing event. I feel my experience would bring great value to GCNKAA.”
JeroMe peaker, Junk SHot & doorStep detailS Valet traSH
Jerome is not currently serving on any GCNKAA committees, however, is active in Big Brothers Big Sisters and the Stony Hollow Homeowner’s Association.
When asked why he was interested in running for Associate Council, Jerome replied that he wanted to get move involved in GCNKAA and to get to know other associate members.
When asked about obstacles facing the associate members of GCNKAA, Nathan discussed inflation and the rise in costs, competition, and property management companies looking to pinch pennies.
When asked about his skills that would be beneficial to the Associate Council, Jerome discussed his project management and marketing skills.
JeSSiCa reeB, Cort
Jessica is currently serving on the GCNKAA Summer Golf Committee, Business Exchange Committee and the Social Media Committee. She is also involved in the Greater Dayton Apartment Association (GDAA) Membership Committee.
When asked why she wanted to serve on the Associate Council, Jessica discussed her interest in expanding her network to be a better resource for the multifamily industry.
of the biggest issues affecting the associate members in our industry.
Jessica states that getting quality time with decision makers is one
“I am constantly networking with all different people in the industry and can provide a different prospective as well as trying to get more people involved in the events”
CHriS roll, HouCHenS inSuranCe group
Chris is not currently serving on any GCNKAA committees but is active in the NKY Chamber of Commerce and the Dayton Chamber of Commerce.
“The GCNKAA has been very good to me in the 2.5 years I have been I member,” Chris responded when asked why he was running for council. “I want to give back and be a supporting role in keeping it a great association for current and future members.”
When asked what he felt were the major local and state issues affecting the associate members, Chris replied, “The rising costs of raw materials and services. Contractors being over booked, with not enough people to work and tackle all problems in a timely manner. Catastrophic storms affecting properties belonging to all members. Being reactive rather than proactive.”
Chris concludes, “I have been in real estate my whole life, stemming from my father’s business when I was a young boy. I own my own rental properties currently and know the hardships/what it takes to be a property owner. With that knowledge, I feel as if I am in a good spot to be proactive in protecting properties rather than being reactive after a problem arises, I want to share that knowledge to help all members involved.”
tanVir Sattar, appfolio
Tanvir is not currently serving on any GCNKAA committees.
“I have a deep passion for the multifamily housing industry, and serving on the Associate GCNKAA Council would give me an opportunity to contribute to its growth and success. I believe my experience and insights can help advance the goals of the council and support the association’s members in navigating industry challenges. Serving on the council would not only allow me to contribute but also help me grow professionally by collaborating with like-minded professionals in the industry. GCNKAA’s mission of advancing professionalism and community aligns with my values, and I am eager to help further those efforts through council initiatives,” Tanvir stated.
When asked what he felt were the major local and state issues affecting the associate members, Tanvir replied, “The three biggest issues currently affecting Associate members of our industry are inflation, the rise of AI, and the challenge of networking with decisionmakers. Inflation has led to rising costs for materials, services, and labor, making it harder for Associate members to remain competitive while maintaining profitability. AI is rapidly transforming the industry, creating both opportunities and challenges, as vendors must innovate to stay relevant and provide tech-driven solutions that property managers now expect. Lastly, building relationships with decisionmakers has become increasingly difficult, especially with fewer inperson networking opportunities, making it harder for Associates to establish trust and secure long-term partnerships.”
Tanvir concludes, “With seven years of experience in the proptech industry and five years in consulting, I bring a wealth of knowledge in both technology-driven solutions and strategic business planning. My background has given me a deep understanding of how technology
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION ASSOCIATE COUNCIL
VOTE FOR SEVEN (7)
can enhance property management operations, streamline workflows, and improve resident satisfaction. Additionally, my experience in consulting has equipped me with strong problem-solving skills and the ability to develop tailored strategies for diverse challenges in the industry. Furthermore, my wife’s ownership of a property management company provides me with firsthand insights into the day-to-day operations and challenges faced by property management companies, allowing me to bring a well-rounded perspective to the Council.”
grant SaunderS, HayS + SonS reStoration
Grant currently serves as the President of the Associate Council and is co-chair of the Fall Golf Committee. He has been a GCNKAA board member for the past two years. He is also involved with the Legislative Committee, Holiday Cheers Committee, Business Exchange Committee, Summer Golf Committee, and Membership Committee. Outside of GCNKAA, Grant is involved with GDAA, BOMA, and Restoration Affiliates for the last several years. He has also coached youth basketball and baseball with several different organizations.
“I have been a member of the Associate Council for the last several years. I have a good understanding of our role to help drive strong fiscal results for our events while supporting a culture that allows members to build needed relationships.” Grant responded when asked why he was running for council. “The GCNKAA has been a wonderful asset to our business and I hope to continue to help other associate members have that same experience.”
When asked what he felt were the major local and state issues affecting the associate members, Grant replied, “I believe that focusing on associate member engagement is critical for GCNKAA’s continued success. We need to be supportive of new members and members who are still learning how to maximize the return on their membership to give them the opportunities they need to succeed.”
Grant concludes, “I am a strong communicator and am willing to share my opinions and listen to opinions of others. I am a team player who is willing to cooperate with others to accomplish any tasks at hand. When needed, I am willing to take on additional responsibility to help lead the council and/or a committee. I am willing to invest my time to attend our meetings/events throughout the year.”
eriC SCHerzinger, SCHerzinger peSt Control
Eric currently serves on the Associate Council as well as the Legislative Committee and the Holiday Cheers Committee. Outside of GCNKAA, Eric is involved the National Pest Management Association - past Board of Directors member and currently on the PAC Advisory Committee; Ohio Pest Management Association - currently on the Board of Directors and PAC Committee Chair; Columbus Apartment Association - previously on the Associate Council; Greater Dayton Apartment Association - Previously on the Board of Directors; Goering Center for Family Business - Marketing Committee; National MS Society - Previously on Emerging Leaders Council; Past President of the Future Pest Managers of Ohio; and BOMA.
“I am interesting in continuing to serve on the Associate Council as it is an excellent opportunity to serve the apartment industry, as it provides the opportunity to be a part of decisions that will improve and enhance the business of my fellow associate members as well as the
primary members of the GCNKAA,” Eric responded when asked why he was running for Council. “I have been involved with the Associate Council since 2013 and say with confidence that this group has never been stronger. From important changes to support we provide to our group of members to the incredible success of the events supported and hosted by the council.”
When asked what he felt were the major local and state issues affecting the associate members, Eric replied, “The major issues affecting the associate members is getting more involvement consistently. Also having primary members look to associate members first when they need a vendor. I think this has improved with events like the business exchange but is a constant issue.”
Eric concludes, “I am currently on the Council and feel like I have contributed and have been actively involved as well with other activities with the GCNKAA. I think also being involved with all of the groups I listed above and others gives me the ability to bring ideas from those other groups that can benefit the GCNKAA. I look forward to continuing to work with this group to help our association continue to thrive!”
JereMy turner, Sky ContraCting
Jeremy is not currently serving on any GCNKAA committees but is on the Greater Dayton Apartment Association (GDAA) Board of Directors as well as their membership committee.
When asked why he would like to run for the Associate Council, he responded, “I want to serve in a big way. I want to become more involved so I can help facilitate growth for the GCNKAA and make it more profitable. I find the opportunity would also help improve my knowledge of the industry and its a great way to serve the community.”
“Some of the main concerns I see from the vendor point of view is rising costs for materials, labor, and services directly impact profit margins. Economic downturn has lead to decreased spending by management companies. Ongoing supply chain issues can lead to delays, increased costs, and difficulty sourcing necessary products. Market Saturation (Increased competition) for business from other associate members impacts profit margins. If I was a manager I would also be concerned with evolving resident preferences impacting the products and services needed by property management companies. The growing emphasis on sustainability requires adapting business practices and product offerings. Remote work and flexible living trends are reshaping the multifamily landscape, affecting the demand for certain products and services. Adherence to local, state, and federal regulations can be time-consuming and expensive. Finding and retaining qualified managers and technicians can be difficult. High turnover rates can disrupt operations and increase training costs. Rising wages can impact profit margins. There are many challenges to face in this industry. That’s why I feel it so appealing to become more involved and be a part of a team dedicated to navigating these obstacles,” Jeremy continued.
Jeremy lists his 8 years in the Army, an MBA in International Business Administration, built and run 2 service companies (applypressuredayton.com and skycapex.com), 2022 Dayton Entrepreneur of the year, 2023 BBB Spark award for Ethics, 2024 BBB Torch award for Ethics finalist, GDAA Board Member, member of CAA, GDAA, CAI and GCNKAA as skills he would bring to the Associate Council.
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS APPROVED SLATE
todd Hignite, HeartH HoMe CoMMunitieS
With near thirty years in the multifamily housing industry, Todd is currently the Vice President of Hearth Management, LLC, based in Cincinnati, Ohio. Their company encompasses all aspects of development, construction, and management of the communities they continue to build. He is actively involved in each step of development and construction but most importantly retains direct operational oversight of the management teams and their financial success.
“My career experiences have included traditional market rate, luxury, military, senior, student, and tax credit portfolios that have also encompassed new construction, acquisitions, and re-positioning communities through renovation programs. My multifamily housing career began in sales and leasing and progressed through proven successes with all operational facets to District, Regional, Director level, and Vice President roles. I have worked for both local and national management companies in addition to oversight of portfolios in Ohio, Kentucky, North Carolina, and Georgia.”
On the National Apartment Association level, Todd has been an NAAEI Faculty Member since 2006. He has actively been serving on the Diversity, Equity, and Inclusion Committee for three consecutive years as well as the Apartmentalize Committee for the past year. Locally, in addition to being a GCNKAA Board Member, he is also on the GCNKAA Diversity Equity & Inclusion Committee as Board Liaison, Education Committee, Legislative Committee, and chaired the Prestige Awards Committee. Outside of GCNKAA, Todd is also involved with Juvenile Diabetes Research Foundation, Alzheimer’s Association, and the Greater Charlotte Apartment Association.
Todd replied when asked why he was interested in serving on the board, “I have been honored to be on the GCNKAA Board of Directors for the past three years. During this time, as well as with my committee involvement, the investment of time has proven both personally and professionally rewarding, most importantly by seeing the impact we make for our association, its members, and our communities. Continuing to contribute to our local multifamily housing industry in such a manner is most meaningful to me.”
When asked what he felt were the major local and state issues affecting the industry, Todd responded, “Several of the national legislative concerns and issues are obviously in the forefront for us locally including potential rent regulations and junk fees. Maintaining positive relationships with our local government and politicians is key as legislative initiatives that do not favor our industry arise. Staffing and recruitment continue to affect our industry, especially for our
service teams. The elimination of DE&I programs, sponsorships, and understanding pose significant concern on a national, state, and local level.”
Todd concluded, “For the past three years I have served on the NAA Diversity Equity & Inclusion Committee. Within this committee I have found a voice that pushes forward my own confidence as well as representing the many members of my own minority group. I have been humbled by the opportunities afforded to me in this role, extending from not only the sub-committee groups I have been a part of but the changes we have pushed forward on behalf of the NAA each year. Sharing these experiences, perspectives, and programs with our local association has and will continue to help with our own DE&I programs locally. I am also a NAAEI faculty member and bring my facilitation, speaking, and educational skillsets.
Megan lawHon, plk CoMMunitieS
Megan Lawhon is the COO of PLK Communities. She is responsible for overseeing the day-to-day functions of the on-site operations of our portfolio; financial performance, people, daily operations, etc. In addition, she partners with the owner and executive leadership team for the strategic vision for PLK Communities, as well as development, acquisitions, etc. She has been involved in multifamily housing for over 23 years, beginning as leasing consultant and working her way forward as APM, PM, DM, Regional, VP of Ops, to her current position as COO.
Megan is currently serving on the GCNKAA Board of Directors and as Secretary of the Executive Committee. She is the Past President of the Apartment Association Outreach (AAO) and currently remains on the AAO board. She also serves on the Business Exchange Committee and is on the Ohio Apartment Association (OAA) board.
“I believe there is extreme value in partnering with fellow colleagues to support and propel forward, our organization that we all care about deeply and want to see in the best possible light. I believe I bring leadership, a voice, additional perspective and representation of our area to our committed Board of Directors.”
In discussing local and state issues affecting the industry, Megan replies that political changes that impact housing issues at hand are a big concern.
Megan lists her strong leadership, 23 years of experience in the multifamily housing industry, acquisitions, renovations, stabilized portfolio operations, strategic growth, and being a colleague to many as skills that will be beneficial to the board.
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS APPROVED SLATE
okSana lukJanenko, denizen ManageMent
Oksana Lukjanenko is the President of Property Management or Denizen Management. She oversees and directs all aspects of property management operations, business development, training and education, procedural compliance, and continuing evolvement of the company’s culture. Her experience includes roles as property manager for several properties across this market, area manager, regional manager, vice president and now president of Denizen Management. She is currently on the GCNKAA Board of Directors. Outside GCNKAA, Oksana is involved with Greater Dayton Apartment Association, Ohio Apartment Association, National Apartment Association and the Indiana Apartment Association.
When asked why she wanted to continue to serve on the GCNKAA Board of Directors, Oksana replied, “I miss serving on the GCNKAA Board and playing my part This Board is undoubtedly dedicated to our industry growth, continuous improvement, innovation and compliance to current laws and regulations while challenging outdated and not serving the purpose of our industry laws and regulations.”
Oksana lists her financial background, running a company with almost 5000 units as well as her previous board experience as skills that will benefit her position on the current board.
Mike MarkuS, Brg
apartMentS
Mike is the Director of Maintenance for BRG Apartments. He is responsible for maintenance operations, scope development, capital investment, budgeting and oversight, training, hiring, inventory management, vendor relationships and day to day operations.
“I joined the industry in 2009 with Access Properties, an independent rental owner with roughly 200 units in the Cincinnati market. In that role I was exposed to every aspect of the industry to include operations, lending, insurance, resident relations, renovations, etc. I transitioned to
BRG in 2015 in the role I am currently holding.”
Mike is an NAAEI Faculty member and has both his Certified Apartment Manager (CAM) and Certified Apartment Maintenance Technician (CAMT) designations. He served on the GCNKAA board in 2014-2015, and returned to the board again in 2022. He is the chair of the Education Committee and also serves on the Legislative Committee. Mike is also involved with the National Apartment Association (NAA), Greater Dayton Apartment Association (GDAA), Columbus Apartment Association (CAA), Louisville Apartment Association (LAA), Ohio Apartment Association (OAA) and Wounded Warriors.
“In my career I’ve been allowed to serve on the board at Access Management (3 years) and now with BRG Apartments seeking a second term. I believe my role within BRG provides a strong voice operationally to our industry and beyond. I’d like to take a larger role in our legislative efforts, speaking on behalf our my partners at BRG as well within our industry,” Mike replied when asked why he was interested in serving on the GCNKAA board.
Mike stated that he feels the biggest issues facing multifamily housing include staffing both office and maintenance teams, training for the skilled trades, and pushing back on legislative control (rent control, inspection programs, taxes, forced arbitration and eviction rules).
Mike concludes that his experience from being an 8 year Marine veteran with strong communication and leadership skills, his experience working with industry peers during his current and previous time serving on the board, NAAEI CAMT of the Year in 2014, NAAEI ACE Industry Education in 2020, GCNKAA 2024 Prestige Award winner for Best Maintenance Supervisor - are all skills that are beneficial to serving on the GCNKAA board.
GCNKAA Elections Voting By Proxy
TRADE SHOW BOOTH SALES NOW ON SALE
Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2025 Trade Show scheduled for Tuesday, March 11 at Sharonville Convention Center. Booth cost is $800 from October 2 through February 11, 2025. After February 11, the price increases to $900 per booth.
REASONS TO EXHIBIT AT GCNKAA TRADE SHOW
Besides the opportunity to meet and greet 600 to 800 industry peers during our trade show, here are additional reasons you won’t want to miss out!
1. New Floorplan Includes Carpet. Minor changes have been made again to the floorplan to encourage better foot traffic as well as accommodate more booths. This year the booths remain 8’ x 10’. All booths include pipe and drape, one table, two chairs, booth sign and wi-fi. Premier booths are an additional fee. Other booths are reserved for VIP Sponsors. Electric and additional tables and chairs can be ordered separately through Sharonville Convention Center or Academy Rentals.
with each and every one.
3. Expanded Education Rooms. By creating more education seminars that accommodate more students, we can guarantee a larger attendance of property managers, leasing agents and maintenance technicians when the trade show opens. At the end of these seminars, seminar attendees will flow onto the trade show floor where you have the opportunity to talk
4. More Sponsorship Opportunities. By creating new sponsorship levels, we enable you to get more bang for your sponsorship buck. Whether through signage, verbal recognition or company listing on gcnkaa.org and in the Apartment Advantage, we will find a way for you to get involved whether you have one employee or one thousand. We have also added several more benefits to the VIP Sponsorship including premier booth space. Watch for more information to
follow regarding sponsorship opportunities. Sponsorships range from $300 for a logo or food sponsorship to $1000 for VIP Sponsorship.
Booths are available on a first come first serve basis. If you would like to reserve a booth, visit www.gcnkaa.org and download the floorplan and booth contract. Review the available booth space, select your booth and either reserve your booth online or complete your contract with your top three selections, and return back to michele@gcnkaa.org.
If you have any questions, we are here to help! Give us a call at 513-407-8612.
BOOTH SALES INFORMATION
• Booth price includes table, 2 chairs, pipe and drapes, booth marker. Facility is carpeted. Electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information.
• Booths are sold on a first come first serve basis.
• Each booth is 8’ deep x 10’wide.
• Booths are $750 each through October 1; $800 from October
2 through February 11; $900 after February 11. Select booths are reserved for VIP Sponsors.
BOOTH RESERVATIONS AND PAYMENTS
• After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth.
• We will hold all booths for 14 days without signed contract or payment.
• You may pay for your booth with check or credit card or call the office for an invoice.
• We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected.
• Full payment of all booths must be received by February 11, 2025.
If you have any questions, please feel free to call the Apartment Association.
DOWNLOAD FULL EXHIBITOR KIT COMPLETE WITH FORMS AND GUIDELINES HERE
DO YOU HEAR WHAT WE HEAR? HOLIDAY CHEERS SCHEDULED FOR DECEMBER 5 AT SAVANNAH CENTER
The 27th Annual Holiday Cheers Benefit is a fundraiser benefiting the Apartment Association Outreach Inc., a 501(c)3 charitable organization dedicated to assisting residents with rent payments during times of personal emergencies or crisis. Monies raised during the Benefit will help fund the Rent Assistance programs of various local agencies including:
• Free Store Foodbank
• Citizens Active In Northside (CAIN)
• Jewish Family Service and
• Santa Maria Community Services
Each year, the Apartment Association Outreach, Inc. supports these programs with annual payments of more than $148,000 per year. With the current economy, these funds are more important than ever to support our local community and the efforts of our fellow organizations.
Again this year, this fundraiser will be a hybrid event with portions held online and other portions happening live at the Holiday Cheers Party at the Savannah Center in West Chester. All members and the general public will have more than a full week of bidding opportunities for silent auction items beginning on November 27 and will culminate on December 5 with the Heads or Tails Raffle, Mystery Bag Bourbon and Wine, Deck the Walls Raffles, and raffle ticket items.
If you would like to donate an item, please contact Michele at the Association office by emailing michele@gcnkaa.org or calling 513-407-8612. If you would like more information, contact either Michele Klusman or a member of the Holiday Cheers Committee.
If you do not have an item to donate or the time to buy something to donate, we can go out and purchase items for you. Cash donations are acceptable and will be used to buy items for the benefit in your company’s name. This is one event that will not be pos-
sible without the support of all our members and the surrounding community. Through the help of the Holiday Cheers Committee, spearheaded by Gerry Johnson with BRG Apartments and Lloyd Cobble with CIG Communities, this is an event that will be a huge success.
All donations are tax deductible to the fullest extent allowable by law
Due to the preliminary work of setting up all the items on an online auction site, kindly have your donations into the GCNKAA office by Thursday, November 7.
Registration for the Holiday Cheers Party will open soon!
THANK YOU TO OUR CURRENT SPONSORS!
Heads or Tails - ALL Laundry and ePremium Insurance Agency
Event Sponsors - Pinnacle Paving & Sealing
Deck The Walls - Rent Manager and Rookwood Properties
· Countertop, Cabinet and Bathtub resurfacing
· Cabinet Door Replacement with Resurfacing of frames and boxes
· Increase Rent/Occupancy
· NEW look - Fresh Colors
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION
CONTRACT AND SPACE RESERVATION FORM
TUESDAY, MARCH 11, 2025 | 4 pm to 6:30 pm
Sharonville Convention Center – Sharonville, Ohio
PLEASE PRINT/TYPE BELOW YOUR COMPANY NAME AND INFORMATION EXACTLY AS IT SHOULD APPEAR ON SIGNAGE AND EXHIBITOR LISTINGS
ADDRESS CORRESPONDENCE AND MAKE CHECKS PAYABLE TO:
Greater Cincinnati Northern Kentucky
Apartment Association
7265 Kenwood Road, Ste. 100
Cincinnati, OH 45236
Phone: (513) 407-8612 Fax: (513) 407-7868
E-mail: michele@gcnkaa.org PAYMENT INFORMATION:
• Booths will NOT be held without a full, signed contract.
• Invoice will be sent upon receipt of contract
• Payment is due in full by February 11, 2025
•Booths are $750 from July 1, 2024, through October 1, 2024. Price increases to $800 from October 2, 2024, through February 11, 2025. | After February 11, 2025, booths increase to $900.
• Non-member booths are $1600 or $1800 after February 11, 2025. Non-members must pay in advance and cannot be invoiced.
•Specially marked booths are only eligible for purchase with VIP sponsorship ONLY
•Booth price includes: Pipes, drapes, one 6’ table with skirt, two chairs, booth marker, wifi access. Electric not included in booth price. You may order electric through Academy Rentals form included in Exhibitor Kit and found online.
•Electric is available for $79* per booth through separate order through Sharonville Convention Center
*electric is $79 per booth if ordered prior to March 3; after March 3, electric is $150 per booth
•Carpet, additional table and/or chair is available for a separate charge through Academy Rental
•Set up is 11 am to 3:30 pm on date of event ONLY! Tear down is from 6:30 pm to 9 pm date of event.
This offer incorporates the terms and conditions on the subsequent attached pages. Exhibitor understands that this application becomes a contract and is binding on both parties on the date last written below when accepted and signed by the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). All space is selected by the exhibitor on a first-come, first-served basis, and with GCNKAA’s space confirmation. All pre-planning correspondence from GCNKAA will be sent to the person listed above unless noted below. This document contains the entire Agreement between the parties and supersedes any prior agreements. The terms of this document may not be changed except in writing and signed by the parties.
Authorized
Notice of Video/Audio and Photography : By registering for and/or attending the event, I acknowledge and agree that video, photographs, and or other recording of the event may be taken by the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) or Partners acting on behalf of GCNKAA, and these photographs, videos or other recordings of my image, likeness and/or voice may be used by GCNKAA in any media now or later invented for any purpose related to the GCNKAA mission including educational, promotional, and awareness related use without compensation. By registering for and/or attending the event I give to GCNKAA unlimited permission to use my name, likeness, image, statements and other information I may give to GCNKAA, whether through registration, at the event, or otherwise, that may be necessary for GCNKAA to make use of its rights in the photographs, video, and other recordings. This authorization is continuous and may only be withdrawn by specific rescission of this authorization.
Most event facilities hold a liquor license that does not allow for outside alcohol to be brought into the facility or onto the grounds of the event venue. Outside alcohol brought in by members, guests, and event attendees is a direct violation of State liquor law and is cause for immediate expulsion from the event with no refund and could jeopardize your association membership as it would be a violation of the ethics clause.
1. AGREEMENT
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION
EXHIBIT RULES & REGULATIONS
By signing the Exhibit Space Application and Contract, the Exhibitor agrees to abide by these Rules and Regulations and all amendments thereto and the decisions of Show Management. For purposes of this Agreement, the terms “GCNKAA” shall mean the Greater Cincinnati Northern Kentucky Apartment Association, “exhibit hall” shall mean the Sharonville Convention Center, and “Exhibitor” shall mean any company, firm or person who has applied for or been allocated any space at the Exhibit Hall.
2. UNDESIRABLE ACTIVITIES
The Exhibitor agrees that his exhibit shall be admitted into the Show and shall remain solely on strict compliance with all the rules herein described. GCNKAA reserves the right to reject, eject or prohibit any exhibit in whole or in part, or any Exhibitor with or without giving cause. GCNKAA’s liability for rejection without giving cause shall be limited to a refund to the Exhibitor of the amount of rental unearned at the time of ejection. However, if an exhibit or Exhibitor is ejected for violation of these rules or any other stated reason (with cause), no return of rental shall be made. Exhibitor shall not exhibit any merchandise other than that specified in the application.
3.
BOOTH ASSIGNMENTS
Booth selection by Exhibitor is available on a first-come, first serve basis and there is no first right of refusal. GCNKAA’s confirmation of requested booth space is final and shall constitute an acceptance of the Exhibitor’s offer to occupy space. Confirmation will be made only after receipt of the Exhibitor Agreement and the appropriate booth fees. After confirmation, space location may not be changed, transferred, or canceled except upon written request and with the subsequent written approval of GCNKAA. Not withstanding the above, GCNKAA reserves the right to change location assignments at any time, as it may, in its sole discretion, deem necessary.
4. SPACE RENTAL
Exhibitor fee includes a 8’x 10’ exhibit space, materials to define exhibit space (pipe & drape), a two-line sign showing Exhibitor’s company name and booth number, one 6’ table with skirting, two chairs and wifi access. No signs or advertising devices shall be displayed outside the exhibit space other than those furnished by GCNKAA. Booth displays not to exceed nine (9) feet in height across the back. No backdrops or booths higher than five (5) feet in height are permitted along the sides of the booth. Booth displays cannot block neighboring booths. Electric, carpet, additional table and chairs, and landlines are available at Exhibitor cost through separate contracted vendor.
5.
USE OF DISPLAY SPACE
A. Restrictions on Space Rental: Exhibitor may not sub-let, sub-divide or assign his space nor any part thereof, nor purchase multiple booths for the purpose of subletting or assigning to third parties, nor permit in his booth non-exhibiting companies’ representatives without the express written permission of GCNKAA. Only companies or individuals that have contracted directly with GCNKAA shall be allowed on the show floor as an Exhibitor. Failure to comply with this provision shall be sufficient cause for GCNKAA to require the immediate removal of the exhibit and/or the offending Exhibitor at the expense of the Exhibitor. Failure to comply may also result in forfeiture of all further rights to exhibit at future shows sponsored by GCNKAA together with all fees paid. GCNKAA may lease any space so forfeited to another Exhibitor and retain all revenues collected.
B. Exhibitor shall design and maintain the general theme and tenor of show.
6. INSTALLATION AND REMOVAL
GCNKAA reserves the right to fix the time for the installation of the booth prior to the show opening and for its removal after the conclusion of the show. Installation of all exhibits must be fully completed at least 30 minutes prior to the opening of the Show. Failure to adhere to this requirement could restrict Exhibitor’s entry into any future shows produced by GCNKAA. Any space not claimed by 3:30 p.m. on Tuesday, March 11, 2025, may be resold or reassigned without refund. All exhibits and booth materials must be removed by 9 p.m. on Tuesday, March 11, 2025.
7. EARLY REMOVAL OF EXHIBITS NOT ALLOWED
No exhibit shall be packed, removed or dismantled prior to the closing of the Show without written permission from GCNKAA. If the Exhibitor acts in breach of this provision, it shall pay as compensation for the distraction to the Exhibition’s appearance, an amount equal to one-half of the total space charge for the Exhibitor’s allocated area, in addition to all sums otherwise due under this Agreement.
8. EXHIBITOR APPOINTED CONTRACTORS (EAC)
Any exhibitor using an EAC agrees to notify GCNKAA of such appointment and agrees to indemnify and hold harmless GCNKAA, the exhibit facility, and their respective officers, directors, staffs, employees, and agents and all official contractors from any and all liability or losses for any act, complaint, damage, or loss to any other Exhibitor, the exhibit hall, the property of any contractor or any consequential damages arising out of any such act of loss from the time the independent EAC first arrives at the hall until the final move-out is complete. The Exhibitor further agrees that GCNKAA may prohibit the EAC from working in the hall if the EAC does not fully comply with all rules and regulations set forth for them at this event. Any Exhibitor using an EAC agrees to advise its EAC of all rules and regulations.
9. PROHIBITED ACTIVITIES
A. All demonstrations, sales activities, and distribution of circulars and promotional material must be confined to limits of the Exhibitor’s booth.
B. Exchange of money or consummating the sales of goods or services on the exhibit floor is prohibited. Orders may be taken for future delivery only
C. Exhibits which include the operation of musical instruments, radios, sound motion picture equipment, public address systems, or any noise-making machines must be operated so that the noise resulting from there will not annoy or disturb adjacent Exhibitors or their patrons. Exhibitor represents and warrants that no musical work protected by copyright will be staged, produced or, other-
wise, performed via either “live” or “mechanical” means, or by or on behalf of Exhibitor, unless Exhibitor has previously obtained written permission from the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for such use.
D. Exhibitors are prohibited from displaying any devises or objects in the booth that exceed the height of the back wall (9 ft.) without prior written approval from GCNKAA and the exhibit hall. No backdrops or booths higher than five (5) feet in height are permitted along the sides of the booth. Booth displays cannot block neighboring booths.
E. The use of inflatables (or ‘bounce houses’) is restricted without approval from GCNKAA, Sharonville Convention Center, and/or neighboring exhibitors.
F. Exhibitors are not allowed to conduct any activities that could be considered an illegal lottery under Ohio law.
G. Electrical equipment that is not UL approved may not be used in the exhibit hall. No wiring, installation or spotlights or other electrical work shall be done except by the electrical contractor authorized by GCNKAA or exhibit hall.
H. Approval for distribution of food items must be obtained by the Sharonville Convention Center prior to the event.
I. Sharonville Convention Center prohibits the use of glitter, confetti guns, fireworks and helium balloons inside their facility.
J. Live animals (except service animals) and firearms are prohibited inside SCC.
10. CANCELLATION BY EXHIBITOR
The Exhibitor specifically recognizes and acknowledges that GCNKAA will sustain losses if the Exhibitor cancels its exhibit space after it has been assigned and confirmed by the GCNKAA. Due to the difficulty of determining said losses, the Exhibitor agrees to pay the following amounts as liquidated damages, and not as a penalty, all cancellations must be received in writing. Booth cancellations received after October 1, 2024, and prior to February 11, 2025, will be issued a refund minus a $100 administrative fee. Booth cancellations after February 11, 2025, will forfeit all booth fees and will be responsible for full booth payment. Upon cancellation by the Exhibitor, GCNKAA has the right to resell the space and retain all revenue collected.
11. CANCELLATION OR POSTPONEMENT OF SHOW
In the event that any unforeseen occurrence shall render the fulfillment of this Agreement impossible by GCNKAA, the parties shall mutually amend or terminate the agreement at GCNKAA’s option. The Exhibitor hereby waives any claim against GCNKAA for damages or compensation. GCNKAA may return a portion of the amount paid for space after deduction of any amounts necessary to cover expenses incurred in connection with the show. Such expenses include, but are not limited to all expenses incurred by GCNKAA as a result of contracts with third parties for services or products incidental to the show, and all overhead expenses attributable to the production of the show. No monies will be returned should the dates or location of the show be changed by GCNKAA, but Exhibitor will be assigned space that the Exhibitor agrees to use under these same rules and regulations. GCNKAA shall not be liable in the event the show is interrupted, canceled, moved or dates changed except as provided herein.
12. ERRORS AND OMISSIONS
GCNKAA assumes no responsibility or liability for any of the services performed or materials delivered by official show contractors or other suppliers to the show, their personnel, or their agents.
13.
LIABILITY AND INSURANCE
A. All property of the Exhibitor remains under its custody and control in transit to and from exhibit facility, during installation and removal, and while it is within the confines of the exhibit facility. Neither GCNKAA, the service contractors, the management of the Sharonville Convention Center nor any of the officers, staff members, or directors of any of the same are responsible for the safety of the property of Exhibitors from theft, damage by fire, accident, vandalism or other causes. The Exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage to or loss of any property of the Exhibitor.
B. Exhibitor understands that neither GCNKAA nor any sponsor carries business interruption and property damage insurance coverage for loss or damage of Exhibitor’s property. The Exhibitor agrees to obtain adequate insurance during the dates of the trade show, including move-in and move-out days, and shall be prepared to furnish a certificate of insurance to GCNKAA.
15. ENFORCEMENT OF
REGULATIONS
GCNKAA has full power to interpret and enforce all regulations of the show and the power to make amendments and/or further regulations, orally or in writing, that are considered necessary for the proper conduct of the show. Such decisions shall be binding on Exhibitors. All Exhibitors agree to be bound by terms of GCNKAA’s agreement with the facility in which the show is held.
16. CONFLICTING MEETING AND SOCIAL EVENTS
In the interest of the entire Show, the Exhibitor agrees not to extend invitations, call meetings, or otherwise encourage absence of members, Exhibitors, or invited guests from the educational sessions or exhibit hall during the official hours of the sessions or show. Hospitality suites may not be reserved without prior approval of Show Management.
17. WAIVER
Waiver by either party of any term or condition or breach shall not constitute a waiver of any other term or condition or breach of this agreement. The rights of GCNKAA shall not be deemed waived as specifically stated in writing and signed by an authorized representative of GCNKAA.
18. SEVERABILITY
In the event any provision of this Agreement is held invalid or unenforceable then neither the remaining provisions of this Agreement nor other applications of the provisions involved shall be affected thereby.
Electric Connections
Service Order Form
Please
Labor Rates Labor will be charged in 1-hour increments. (Minimun charge– 1 hour)
Telephone Service
Request must be received at least one week prior to event.
Hard Wired Internet Connection: $125 per line
Dedicated Telephone Line Installation: $125 Charge for Outside Line
Private Hard Wired SSID/Network: $250 *Requires advance notice of 5 business days
Number of Lines Requested To Be Used As: Modem Direct Call Line
Booth or Room Number
ADDITIONAL EQUIPMENT ORDER FORM
ACADEMY EXPO, 116 MARION ROAD, CINCINNATI, OH 45215
P: (513) 772-1898 | F: (513) 322-4473
Greater Cincinnati Northern Kentucky Apartment Association Trade Show
March 11, 2025, at the Sharonville Convention Center
1. Complete form below and fax to (513) 322-4473 or email to Cindy at critchie@academyexpo.com by the DEADLINE for discounted prices. Academy will email or fax a contract and charge slip to confirm receipt of your order. After the deadline, the higher standard prices apply and the equipment is limited as indicated below.
PRE-SHOW DISCOUNT DEADLINE: ORDER BY MONDAY, MARCH 3, 2025
2. Your Pipe & Drape booth includes one (1) 6 ft. covered and skirted table, two (2) chairs and a booth ID sign. Use this form to order additional equipment.
3. Complete the following area if you want to rent any ADDITIONAL equipment: Discounted
EQUIPMENT
8’ x 30” Table, covered & skirted (show colors)
6’ x 30” Table, covered & skirted (show colors)
6’ TALL Table (40”) cover/skirt (show colors)
8’ TALL Table (40”) cover/skirt (show colors)
30” Round Standard Table with White Linen
30” Round TALL Table with White Linen
Any size, plain table (Indicate size: )
Folding Chair, black
Deluxe Convention Chair Padded, Burgundy
6’ x 18” Table, covered & skirted (show colors)
4’ x 24” Table, covered & skirted (show colors)
PRICES
$70.00 X $60.00 X $75.00 X $80.00 X $55.00 X $60.00 X $35.00 X $ 7.00 X $14.00 X $55.00 X $50.00 X
(Show color skirting is black, with a white table cover. Show color carpet is black)
4. Complete payment information: credit card only. All credit cards accepted: Name on Card
Credit Card Type CVV#
Card#
Card Expiration Date
Card Billing Address, State & Zip
5. Complete information, sign & fax this form: Your Company Name
Address
City/State/Zip
Phone #
Fax #
Contact Person
Email YOUR BOOTH #
Subtotal $ Tax (7.8%) $ 3.99% CC Fee $ Total Due $
MATERIAL HANDLING/ DRAYAGE INSTRUCTIONS & CHECKLIST
1. You are responsible for contacting a carrier and scheduling your shipment to us. Shipments are NOT accepted at the show site, unless pre-scheduled with Academy. Drayage charges apply.
2. Clearly address each container to:
Academy Expo
2025 Greater Cinti & NKY Apartment Assn. “Company Name & Booth Number” 116 Marion Road, Cincinnati, OH 45215
Phone (513) 772-1898 Fax (513) 322-4473
3. Payment must be made by credit card. All credit cards accepted.
4. Total number of containers (#):
5. Rates: $ 1.25 per pound
(Minimum payment required $50.00 for 1-40 lbs.)
Total weight of packages shipped to Academy (lbs) :
7.8% Sales Tax
3.99% Credit Card Convenience Fee
Total amount due ($):
6. Your Contact Information
Your Company Name:
Company Address:
Company City/ State/ Zipcode: Phone Number:
E-MAIL: Fax Number: Contact Person: Your Booth#:
7. DEADLINE:
All material must arrive on or before Monday, March 3, 2025
Shipments received after the deadline will incur a $125.00 late fee.
8. Academy will store and deliver your container(s) to your booth at the meeting site. We are not responsible for any unpacking, repackaging, setup or breakdown of materials.
9. ***Affix your carriers PREPAID shipping return labels & our “Return Drayage Form” to your returning packages, then CALL your carrier to schedule a pickup from our warehouse on either Thursday, March 13 or Friday, March 15, 2025.
10. Fax this completed, signed form to (513) 322-4473 with your credit card information:
CREDIT CARD TYPE CREDIT CARD EXP DATE
CREDIT CARD#
NAME as it appears ON CARD CVV#
BILLING ADDRESS
BILLING STATE/ ZIP
Person responsible for this information and its execution:
RETURN DRAYAGE FORM
MY COMPANY NAME:
MY BOOTH#:
MY RETURN PACKAGES ARE SHIPPING TO: COMPANY: ATTN:
ADDRESS:
CITY STATE ZIP:
# of boxes returned
Approximate total weight.
Name of Carrier
PLEASE attach your completed, pre-paid shipping labels to each of the packages you are returning, with this form and call your carrier to schedule pickup from Academy Expo.
Questions? Contact Cindy Ritchie by phone# 513-772-1898 or email: critchie@academyexpo.com Academy Expo, 116 Marion Road, Cincinnati, OH 45215 PH# (513) 772-1898, FAX# (513) 322-4473
TRADE SHOW SPONSORSHIP OPPORTUNITIES YOU NEED TO SECURE TODAY!
VIP SPONSORSHIP:
$1000 Each; Limit of 18
• Premier Booth in VIP Row
• Promotional signage at your booth signaling you as a VIP
• Different color pipe and drape for your booth space
• Admittance to the VIP Cocktail Reception including attendees from leadership forums and other key decision makers
• Attendee List after the event
• 10 drink tickets
• Company logo on event invitations
• Full page ad in March Apartment Advantage
• Company logo on floorplan
• Signage throughout facility
• Company logo on bag
• Inclusion as a Grand Prize Sponsor
Additional Sponsorship Opportunities
GEOFENCE SPONSOR: $1000
Send your targeted advertisement across multiple digital channels to all your customers as they enter the area surrounding the facility the day of the event. For exhibitors only. Deadline: February 11, 2025.
ATTENDEE LANYARD SPONSOR:
$1000
Limit of 1. Your logo on the lanyard with your company colors. This lanyard is given to all attendees of educational seminars and trade show. For exhibitors only. Deadline: February 11, 2025.
PHONE CHARGING STATION
SPONSOR: $300
Limit of 1. Your company name and logo on signage at Phone Charging Station located at the Concierge Area near entrance/exit of trade show floor. For exhibitors only. Deadline: February 11, 2025.
WEBSITE POP-UP AD: $500
Get a pop-up banner ad displayed on www.gcnkaa.org for the three weeks leading up to the trade show. This is a one-time pop up for all visitors to the website. For exhibitors only Deadline: January 28, 2025.
FORUM SPONSOR: $500
Limit of 3. Forum sponsor will receive logo inclusion on forum invites, signage, and pre-event marketing. Sponsor will also have the opportunity to introduce themselves to attendees as well as introduce the moderator. Primary or associate members. Deadline: January 28, 2025.
WINDOW DECAL SPONSOR: $250
NEW THIS YEAR! Get your name out in front of all attendees as they enter and exit the facility for the trade show and education seminars. Ad is 24” x 30” and will be placed on up to 2 exterior doors. For exhibitors only Deadline: February 11, 2025.
TRADE
SHOW FLOOR EDUCATIONAL SEMINAR SPONSOR: $200-$700
Limit of 2. Your opportunity to sponsor and present a 20-minute presentation about your product or service to a limited crowd (up to 40 people) at a mini-seminar on the trade show floor. Includes signage and pre-event marketing. $200 for exhibitors. $700 for non-exhibitors. Deadline: January 14, 2025.
BEVERAGE SPONSOR: $500
Beverage Sponsors will receive inclusion on promotional pieces and signage at the 2024 trade show. For primary and associate members. Deadline: February 11, 2025.
EDUCATIONAL SEMINAR SPONSOR: $350.
Limit of 2. Sponsor will have opportunity to speak prior to educational seminars and introduce speaker. May also distribute promotional material to seminar attendees. Also includes signage and pre-event marketing. Deadline: February 11, 2025.
FOOD SPONSOR: $300
Returning to the 2025 trade show is free food from 4:45 pm to 5:45 pm. Food Sponsors will receive inclusion on promotional pieces and signage at the 2024 trade show. For primary and associate members. Deadline: February 11, 2025.
LOGO SPONSOR: $300
Due to its success, we will once again be distributing the GCNKAA Tote Bag to the first 500 attendees. Logo sponsors receive inclusion on promotional pieces and company logo on this bag. For associate members only Deadline: January 28, 2025.
Yes! I want to be a sponsor for the 2025 GCNKAA Trade Show!
BAG SPONSOR: $500
Bag sponsors will receive inclusion on promotional pieces and your company logo on the event ‘swag bag.’ For primary members only. Deadline: January 28, 2025.
Please
VIP GEO PopUp Forum Lanyard Decal Beverage Food Logo
Bill Me Bag Phone Floor Seminar Credit Card
A STEP-BY-STEP GUIDE TO RESERVING YOUR GCNKAA TRADE SHOW BOOTH AND GETTING THE BEST RETURN ON YOUR INVESTMENT
STEP 1:
Reserve your booth and submit your complete booth contract to the Greater Cincinnati Northern Kentucky Apartment Association. You can fax this information to 513 407-7868 or email directly to michele@gcnkaa.org. Upon receipt at the GCNKAA offices, a confirmation email will be sent to the trade show representative listed upon contract. Booth price of $800 includes one table, two chairs, pipe and drapes and booth sign ONLY. The Early Bird price of $750 per booth is applicable through October 1.
STEP 3:
Order additonal tables, chairs and carpet for your booth. Sharonville Convention Center is not carpeted and the exhibit hall has a concrete floor. Upon receiving your booth confirmation email from the GCNKAA, contact Academy Rentals at 513-772-1898, email critchie@academyexpo.com or complete the order form inside this trade show exhibitor information kit. This must be ordered and paid for separately through Academy Rentals. Please note their pricing deadlines. GCNKAA does not supply additional tables, chairs or carpeting and is not responsible for your ordering and payment.
STEP 2:
Order electric and other services from Sharonville Convention Center. Upon receiving your booth confirmation email from the GCNKAA, contact the Sharonville Convention Center at 513-326-6466 or use the Service Order Form found inside this booklet to order your electric and/or other additional hook-ups for your booth. This must be ordered and paid for separately through Sharonville Convention Center. Please note their pricing deadlines. GCNKAA does not supply electric and is not responsible for your ordering and payment.
STEP 4:
Do you have to ship your booth to the GCNKAA trade show? Sharonville Convention Center does not accept any shipments, however, shipments can be sent to Academy Rentals. Upon receiving your booth confirmation email from the GCNKAA, contact Academy Rentals at 513-772-1898, email critchie@academyexpo.com or complete the order form inside this trade show exhibitor information kit. Fees do apply and this must be paid for separately through Academy Rentals. Please note their pricing deadlines. A Return Drayage Form can also be found inside this kit. GCNKAA is not responsible for your ordering, payment or any materials shipped.
Government & Housing Legalities APARTMENT ASSOC OF KY (AAK) URGES LAWMAKERS FOR MORE FLEXIBILITY IN
MULTIFAMILY DEVELOPMENT
By Pat Crowley, Vice President of Governmental Affairs
Crowley
The Apartment Association of Kentucky (AAK) is urging Kentucky lawmakers to allow more regulatory flexibility in the development of multifamily housing in the state.
Louisville Apartment Association Executive Director J.D. Carey testified on September 23 before the Kentucky Housing Task Force, a panel of state lawmakers that is studying and reviewing current and future policy to make recommendations to the full Kentucky General Assembly on addressing access and availability of housing.
The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) is member of the AAK.
Carey, who testified on behalf of AAK, told lawmakers that multifamily communities should be encouraged to help Kentucky alleviate its housing shortage.
In his testimony, Carey laid out a “path forward to addressing housing supply challenges” that includes:
• Streamlined land use and zoning regulations.
• Streamlined permitting.
• Reduced parking requirements.
• Reduced minimum lot sizes.
• Allowing transit-rich corridors to turn into functional mixed-use communities.
• Allowing diverse residential use types.
“We need to allow for townhomes and small lot homes. Allow your transit-rich corridors to turn into functional, mixed-use communities. Allow multi-family and mixed-use development at all commercial areas,” he said.
Carey explained to lawmakers that Kentucky is missing middle housing opportunities such as duplexes, townhomes and multiplexes. Reducing minimum lot sizes, streamlining zoning regulations and permitting would encourage more multifamily construction.
“Lengthy permitting processes add cost, time and uncertainty to housing construction,” he said. “Fast-tracking review and permitting of housing is of at no cost for jurisdictions to expand their supply. Permitting delays can kill projects.”
Pat
The Apartment Association Outreach, Inc.
LETTER FROM THE PRESIDENT
By Justin Seger, HILLS Properties, Outreach President
We have been very busy the last few months preparing for our A Night Out For Outreach on Saturday, October 12, 2024, at the Hyatt Regency Downtown Cincinnati. This year we have added a silent auction which includes Bengals Tickets to 3 different home games, a bottle of Pappy Van Winkle, a beautiful piece of jewelry, and a bottle of Caymus Cabernet Sauvignon Napa 50th Anniversary.
We are looking forward to raising a lot of money that night; as well as celebrate the contributions we’ve made to all our social service partners. This event helps to financially support Rent Assistance needs within our community, twenty food pantry partners, Senior Events, Educational Scholarships, Backpack and School Supplies and Emergency Funds.
Childhood Food Solutions provides food for hundreds of chil-
dren in the Cincinnati area on the days the kids are not in school. Our upcoming volunteer opportunities to bag food at the Villages at Roll Hill Community Center are 9:15 am on October 23, November 13, and December 18. Please contact Susan at susan@gcnkaa.org if you are interested in volunteering for any or all these dates.
Our annual Holiday Cheers Benefit will be here before we know it! Mark your calendars for Thursday, December 5, from 5 pm to 9 pm at the Savannah Center in West Chester, Ohio. Registration is now open for $85** per person but if you register you and your team directly online, you can save **$10 per person. For bidding purposes, please be sure to include an email address and cell phone number for each attendee. If you would like to become a sponsor of donate an item, contact Michele at the Apartment Association office. And finally, I want to thank both Gerry Johnson with BRG Apartments and Lloyd Cobble with CIG Communities, and their dedicated committee for creating a fun event and one that shall raise significant funds to help those in need.
Looking to Join a Committee?
Justin Seger
Trend Setting
BRIDGING THE DIGITAL DIVIDE
By Andrew Ruhland, Linnell Taylor Marketing
From optimized leasing and smart home solutions to proptech and self-guided touring, there has long been a missing link to bring it all together—a reliable digital foundation. Community IT infrastructures are not built to support the ever-expanding connectivity and cybersecurity needs of contemporary multifamily properties, nor are they constructed to adapt with evolving tech stacks.
Expert panelists took the stage for the Apartmentalize 2024 session, “Bridging the Digital Divide,” to discuss the strategies and solutions that helped them address the digital gap found at today’s communities. With every technological advancement comes the need for increased connectivity, which broadens the digital divide. To establish a successful community that not only thrives in today’s digital landscape but is positioned for future adaptability, that divide must be connected.
Residents rely on quality Wi-Fi for work, leisure and everyday living to check email, stream their favorite shows and use their smart home appliances. For owners and operators, reliable internet connects operations for a seamless work environment. For years, the industry has viewed offering community-wide Wi-Fi to residents as an amenity. It wasn’t until the influx of the tech-based solutions that fuel many of today’s communities that operators began to understand connectivity’s crucial role in operations.
“If you ask me, I wouldn’t consider Wi-Fi an amenity anymore, it is a necessity,” said Guntram Weissenberger, President of
This heading contains information on Management & Leasing.
Westover Companies. “It is extremely important to deliver a reliable connection. We may not realize it at the moment, but when it’s gone, we notice.”
Ensuring the seamless integration of a vast array of technologies is what drives the resident and associate experience. That means laying the groundwork that can shoulder the countless devices and features that serve an entire community in varying capacities, such as smart sensors and mobile maintenance apps.
“Things like smart tech and maintenance or self-guided touring apps need to be able to communicate without interruption,” said Dave Semyck, Vice President of Technology Services for Equity Residential. “Almost anything can be connected to the internet, and now is the time to prepare for future connectivity needs. Just by offering self-guided tours, our company has saved roughly $100,000 in labor costs.” Whether it is a new build or a retrofit, investing in a solid digital foundation is essential to future-proofing a community. Panelists reiterated the importance of a digital foundation to anticipating future tech trends and guaranteeing adaptability.
“It’s a capital investment like anything else, but the payoff can be enormous,” Weissenberger said. “By using trusted partners, we can better manage our Wi-Fi offerings and deliver a best-in-class service backed with knowledgeable customer care representatives. Constructing a digital foundation is fundamental to sustainable success and is mutually beneficial to all stakeholders involved.”
LIFESTYLE PHOTOGRAPHY: SELLING AN EXPERIENCE, NOT JUST THE SPACE
By Chelsie Maki, MultifamilyInsiders.com
In today’s highly visual world, the way a property is presented can make all the difference in attracting renters. While traditional multifamily photography focuses on highlighting the physical aspects of a property—like the kitchen, bedrooms, and amenities—lifestyle photography goes one step further. It doesn’t just show the property, it tells a story about the lifestyle that comes with it.
Lifestyle photography has become a game-changer in property marketing, helping properties stand out in a competitive market by creating an emotional connection with the viewer. Here’s how professional lifestyle photography can elevate your property marketing efforts and why it’s worth investing in.
1. Emotional Connection
life, which is far more effective than standard listing photos.
4. Telling a Story That Sticks
Lifestyle photography is also an excellent way to tell a cohesive story about the property. It’s not just about selling a space, but the entire experience that comes with it. A well-executed lifestyle shoot will tell a story that flows naturally—from enjoying coffee on the balcony in the morning to hosting friends for dinner at night. This type of narrative leaves a lasting impression. When people remember your listing, they aren’t just remembering a bedroom or a bathroom—they’re recalling the story you told through those lifestyle images.
5. Building a Brand Around Your Property
At its core, lifestyle photography is about capturing moments that evoke emotion. Rather than simply showcasing the square footage or layout of a property, lifestyle images show people using the space, living in it, and making it feel like home. Whether it’s a cozy reading nook, a family gathered around the dinner table, or friends relaxing by the pool, lifestyle photography captures the experience of living there. This emotional connection is powerful. Renters can imagine themselves in the space, which creates a sense of familiarity and desire. It’s no longer just an apartment— it’s a place where memories are made.
2. Highlighting the Property’s Unique Selling Points
Lifestyle photography allows property marketers to focus on the unique features that differentiate a property. Maybe it’s the open-plan kitchen ideal for entertaining, the luxurious rooftop with stunning city views, or the community spaces that foster a sense of belonging. These features can be brought to life by showcasing how they enhance everyday living. For example, instead of simply photographing an empty gym, lifestyle photography might feature residents working out or doing yoga, showcasing the active and health-conscious lifestyle the property supports. This not only emphasizes the amenities but paints a picture of day-to-day life.
3. Appealing to the Right Target Audience
Each property has its target demographic—whether it’s young professionals, families, or retirees. Lifestyle photography can be tailored to appeal specifically to that audience. For instance, a luxury high-rise may use lifestyle images of professionals enjoying a high-end work-life balance, while a family-friendly community might showcase children playing in the park and families enjoying barbecues together. By capturing these lifestyle moments, you create a direct connection with your ideal audience. Renters can instantly relate to the scenes and visualize themselves living that
Lifestyle photography is essential in building a recognizable and appealing brand. Properties that consistently use lifestyle photography develop a sense of identity that goes beyond the physical space. This type of branding can be used across various marketing channels, from social media to brochures, and helps create a strong, cohesive visual message that resonates with renters. By investing in lifestyle photography, you are also investing in the long-term brand equity of your property.
6. Boosting Engagement on Digital Platforms
Visually compelling content is key to increasing engagement. Lifestyle photography is more shareable and engaging on social media platforms compared to traditional property photos. Whether it’s a serene bedroom scene with natural lighting or a family having a picnic in the communal garden, these images capture attention and draw in likes, shares, and comments. Moreover, lifestyle photos are perfect for creating a cohesive, aesthetically pleasing social media feed, which is crucial for properties trying to build an online presence.
7. Professionalism and Quality Matter
While lifestyle photography offers numerous benefits, it’s important to note that quality matters. Hiring a professional photographer who understands both property and lifestyle photography is essential.
In today’s competitive property market, it’s not enough to just show an empty room or highlight basic amenities. Renters want to see themselves in the space—they want to understand what their life could look like if they lived there.Lifestyle photography creates that emotional connection by showcasing not just the property but the lifestyle it offers. From capturing intimate moments to telling a cohesive brand story, professional lifestyle photography has the power to turn a property into a home in the eyes of the viewer.
Event Opportunities
The Apartment Association Outreach, Inc. is very excited to announce our thirteenth annual A Night Out for Outreach. The event will take place on Saturday, October 12, 2024 at the Hyatt Regency Cincinnati Hotel. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails begin at 5:00 pm followed by a sit down dinner at 6:30 pm. Please support this Outreach event and help our neighbors in need of assistance.
Event Chairs
Megan & Brian Lawhon PLK Communitites
Our six programs are: Rent Assistance, twenty Food Pantries, School Supplies, Educational Scholarships, Senior Events and Emergency Funds.
$2,500 Sponsor
6 Tickets to the main event – open seating Company Logo included on AAO Website
Recognition in GCNKAA Newsletters
Company Logo included in event digital presentation
*Deadline is 9/1 to receive all sponsor benefits
$1,000 Sponsor
4 Tickets to the main event – open seating Company Logo included on AAO Website
Company Name listed in event digital presentation
*Deadline is 9/1 to receive all sponsor benefits
Platinum Sponsor ($20,000)
Gold Sponsor ($10,000)
Silver Sponsor ($5,000) THE McLEAN FAMILY
To become a Champion For Outreach, please contact Rebecca McLean, Justin Seger, Susan Peck. Rebecca@gcnkaa.org - justins@hillsinc.com - susan@gcnkaa.org
