September 2023 Apartment Advantage Newsletter

FALLGOLFCLASSIC TEESOFFSEPTEMBER21

FALL GOLF CLASSIC TEES OFF SEPTEMBER 21

The Fall Golf Classic benefiting the Industry Defense Fund tees off on Thursday, September 21 at Elks Run Golf Course on Cincinnati’s east side. Registration opens at 8 am with the scramble starting at 9 am. Golfers will enjoy breakfast, lunch, beverages and 18 holes at one of the finest golf courses in the Greater Cincinnati area.

Foursomes are currently sold out. If you are interested in reserving a foursome, please contact Michele at the Apartment Association to get placed on the wait list. Please be sure to include your golfer names AND their email addresses so we may send updates to everyone as needed.

A big thank you to Towne Properties for stepping up as our Presenting Sponsor again this year. Also thank you to Qwikkit for becoming an Event Sponsor. Additional sponsorships are still available, ranging from as little as

MAINTENANCE APPRECIATION NIGHT SCHEDULED FOR OCTOBER 26

On Thursday, October 26, the Greater Cincinnati Northern Kentucky Apartment Association will host the First Ever Maintenance Appreciation Night. This event will give us the chance to show our deep gratitude for all of the hard work and dedication the maintenance teams bring to work each and every day.

Not only do they tackle maintenance issues like changing locks, repairing leaky pipes, and servicing AC units on hot summer days, they also jump into action to go above and beyond for your customers.

Join the GCNKAA at the First Ever Maintenance Appreciation Night as we treat our service teams to food, drink, games, fun, camaraderie, and some good oldfashioned competition.

Admission for maintenance techs is free; all other admissions are $50 per person. Sponsorships are available for $200 and include 2 admissions.

Maintenance Appreciation Night is Thursday, October 26, 2023, from 5 pm to 7 pm at Fowling Warehouse, 2940 Highland Avenue, Cincinnati.

To register or reserve your sponsorship, please click here.

$150 to $1500. For more information on sponsorships, click here. With thanks to AssuredPartners, every par 3 hole hosts a hole-in-one contest for $5,000. Be sure to stop by holes 2, 8, 12, and 17 to test your luck. Also, be sure to stay for lunch! We have $1000 in cash giveaways to raffle off and all golfers are automatically included.

The GCNKAA will use all net proceeds from this outing to meet our commitments to the National Apartment Association (NAA), Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide financial backing for Pat Crowley, GCNKAA Vice President of Governmental Affairs, and the legislative committee’s political needs.

Thank you to all our members for continuing to support us. We can’t wait to see you in person at Elks Run in September!

PRESTIGE AWARDS NOW ACCEPTING ENTRY SUBMISSIONS

ONLINE

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are returning on Friday, April 19, 2024.

The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to ensure you have ample time to get the best photos that make your community stand out. Think about landscaping, amenities, renovations, and more. To enter the Prestige Awards, simply click on the category name and complete the application.

Primary/Community Categories

• Best Amenity Package

• Best Community Logo

• Best Community Website

• Best Company Logo

• Best Decorated Model

• Best Floorplan

• Best Independent Owner Property (under 200 units)

• Best Landscaping

• Best Owner or Property Management Company Website

• Best Property Management Company

• Best Property Management Company or Community Social Media Plan

• Best Renovation or Property Update

• Best Specialty Housing

Associate Member Categories

• Best Associate Member Company

• Best Associate Member Logo

• Best Associate Member Social Media Plan

• Best Associate Member Website

People nominations and entries are free; other primary member and associate member categories are $75 each.

For complete list of entry categories, including People Nomination information, click here.

Diamond Sponsors

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GCNKAA member since 1985

Energy is critical to what you do. But it ’s not the only thing you do. You need an adviser that can unlock the possibilities of strategic energy purchasing without creating more work. A partner that will be there after the lights come on.

We’re Energy Alliances, one of Ohio’s first energy advisers. For more than 30 years, we’ve been helping customers unlock the hidden potential of their energy spend. Today we work with more than 30 municipalities – including the City of Cincinnati –and businesses ranging from restaurants and property owners to manufacturers and schools Nearly a half-million people rely on us, and we manage the purchase of more than a billion dollars of energy every year.

Trust and value. Powerful words. Words our clients use to describe us Nothing makes us prouder

2023 EXECUTIVE COMMITTEE

GCNKAA PAST PRESIDENTS

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

MELISSA JOY

Village Green Mgmt Vice President mjoy@villagegreen.com

JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com

2023 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Jeff Greenberger,Greenberger & Brewer, LLP

Parliamentarian

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Gerry Johnson, Rent Associate Council President

Megan Lawhon, PLK Communities

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council 1st Vice President

Elizabeth Werner, Sandstone Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President

Pat Crowley, VP of Governmental Affairs

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

James Combs, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator and Office Administrator

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS **

1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours: Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2023

The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information.

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

February

April

May

June

July

Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

TONYA PETERSEN President rpmhousingpro@gmail.com

Across the Board A

MESSAGE FROM THE PRESIDENT

By Tonya Petersen, President

Welcome to September GCNKAA Members! Our summer has passed and budget season, football, and pumpkin spice are upon us! I hope everyone is getting settled into school schedules if applicable and balancing the new season impeccably.

This section contains articles and information concerning the Board of Directors and Association policies.

Night to honor the service techs in our industry. This event replaced the NAA Maintenance Mania and will be held on October 26 at Fowling Warehouse. Be sure to join us in celebrating those in our industry who keep our properties running.

And finally, ending the year, we will once again be hosting the Annual Holiday Cheers Benefit on December 7 at the Savannah Center in West Chester. We will be able to accommodate up to 1000 guests! Come one, come all and celebrate the season with us. You will not want to miss the new raffles, sit-down dinner, and exciting new events for the evening.

Petersen

The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) is fully focused on completing 2023 goals and finishing a most successful year. We have increased our membership, been laser-focused on local and national legislation, and continued to enhance our committee and education involvement providing robust diversity for everyone. In August and September alone, GCNKAA provides three great education sessions, meetings with our local political leaders as well as new members, and a management forum to share our current industry needs and successes with one another. We will round out September with the sold out 2023 Fall Golf Outing on September 21. As I type this article, we have only one remaining foursome available. It is a hot commodity so act quickly!

But the events keep coming through the rest of this year. In October, we will host our First Ever Maintenance Appreciation

As a think about 2023 and focus on my attitude of gratitude, an individual surfaces in my mind. I stand amazed at the balance she brings to her demanding schedule. Leading the operations of her company, the immense dedication she has given to GCNKAA, and focused on being the best mom to her son and stronghold to her friends, it makes me wonder where she hides her Wonder Woman cape! As Vice President of the Board of Directors, innovator of our entire Social Media program, multiple committee chairs, and involvement with the National Apartment Association (NAA), my hat is off to you, Melissa Joy with Village Green Management. It is an honor to work beside a multifamily professional leader such as you. Thank you for all you do, all that you are, and the leader you will be as you continue making an imprint on everything you lend your great mind to.

Tonya

GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS - NOMINATION APPLICATION

The 2023 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2024-2026 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have four (4) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 15, 2023. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612

General Information:

Name/Title:_________________________________________________________________

Company Name:_______________________________________________________________________

Street Address:________________________________________________________________________

City:____________________________________State:___________Zip:__________

Phone Number: Fax:

Experience:

Please briefly describe your current job responsibilities: _____________________________

Please briefly describe your past experience in multifamily housing: _______________

Are you currently serving on any other Committees?__________________________________________

If yes, please list name(s) of the organization(s):

Organizations or associations you are currently affiliated with or have been affiliated with in the past:

Additional Information:

Why are you interested in serving on the Board?

What do you see as the major local and state issues that affect our industry?

List any skills or experience you possess that you feel would be beneficial to the Board:

Brain Power

DO YOU REMEMBER? EDUCATION IN SEPTEMBER

By James Combs, Education and Social Media Coordinator

Don’t wait until the 21st to get in on all the great upcoming education! The back half of the year is going to be busy here at the GCNKAA. Don’t miss out on these upcoming courses! NextGen is also ending with a bang this year and you do not want to miss events where you can learn, network, and have fun. Check ‘em out! Before you know it, now it’s December…!

ant handling techniques. Technicians are required to pass an EPA-approved test to earn Section 608 Technician Certification.

• Type I – Persons who maintain, service, or repair small appliances must be certified as Type I technicians.

James Combs

DESIGNATION COURSES

Certified Apartment Manager (CAM)

Earning your CAM credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals. The CAM credential positions you well for career opportunities and advancement.

All classes will be held on the dates listed below from 9 am to 5 pm at the Apartment Association offices located at 7265 Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

• Thursday, October 5, 2023

• Thursday, October 12, 2023

• Thursday, October 19, 2023

• Thursday, October 26, 2023

• Thursday, November 2, 2023

EPA 608 CERTIFICATION

Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper refriger-

• Type II – Persons who maintain, service, repair, or dispose of the medium-, high-, or very high-pressure appliances (except small appliances, MVACs, and MVAC-like appliances) must be certified as Type II technicians.

• Type III – Persons who maintain, service, repair, or dispose of low-pressure appliances must be certified as Type III technicians.

Friday, October 27, 2023, from 9 am to 1 pm

Friday, November 3, 2023, from 9 am to 5 pm

GCNKAA Office, 7265 Kenwood Road, Ste. 100, Cincinnati

SEMINARS

Apartments 101

In this catch-all intro to the multifamily industry you’ll learn about operations and how that looks on several different career paths. Discuss the key aspects of the industry including sales, customer service, marketing, fair housing, and other legal issues.

Thursday, September 7, 2023 | 9 AM to 1:00 PM Zoom

YOU’RE ALREADY A SUCCESS. BECOME A CERTIFIED SUCCESS.

The Certified Apartment Manager (CAM)

Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and team more effectively. The CAM curriculum is designed to maximize the experience of the on-site professional and clear the path for growth and recognition. In class, you will gain a new understanding of the challenges you frequently face. At the same time, you will have a new opportunity to share your experiences as a multifamily industry professional with other dedicated peers, establishing valuable contacts for the future and increasing your own experience level.

Industry Essentials

Financial Management

Marketing

Property Maintenance For Managers

Risk Management

Legal Responsibilities

Human Resources

Resident Experience

Classes are held on Thursdays beginning October 5 through November 2, 2023, from 9 am to 5 pm at the Apartment Association offices in Kenwood.

Visit https://www.gcnkaa.org/events/ for more details.

Doing the Inevitable Right: Evictions Refresh

At some point in your career in the Multi-Family Industry you will likely deal with an evictions. No one likes to do them and having an eviction scenario is often taxing on a properties productivity. This class is designed to give you a refresh on all the T’s and I’s that you’ll need to dot when navigating evictions before and after you bring in your attorney. When the inevitable comes up, this class will make sure you do everything right in regards to fair housing and best practices.

• Evictions: A to Z, including how to anticipate/avoid common resident defenses before ever filing any eviction.

• The importance of proper notice in all evictions

• General review of the eviction process, including court, writs, setouts, and appeals.

• Dispelling some common Landlord Myths in Evictions, including those commonplace in the industry.

Monday, November 6, 2023 | 11 AM to 12:00 PM Zoom

NEXTGEN HAPPY HOUR: STATIONS

Network with peers & current leaders; learn or sharpen a skill while having fun!

Get ready to team up with your fellow NextGeners as you rotate through 4 activity stations to complete mini games & challenges! The mix of stations will provide a brief but varietal look at different aspects of the Multi-Family Housing industry.

Stations to include:

• Shocking Socket Switcheroo Bonanza

• Lease-o-Rama: Mock Rental Rampage

• Paycheck Phony-Find Frenzy

• Canyon Coyote’s Keyless Conundrum

INVOLVEMENT, SPONSORSHIP, QUESTIONS

If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@gcnkaa. org for details and invitations.

GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

Our House

This heading contains membership, staff, committee information and events.

DO YOU HEAR WHAT WE HEAR? HOLIDAY CHEERS SCHEDULED FOR DECEMBER 7 AT SAVANNAH CENTER

The 26th Annual Holiday Cheers Benefit is a fundraiser benefiting the Apartment Association Outreach Inc., a 501(c)3 charitable organization dedicated to assisting residents with rent payments during times of personal emergencies or crisis. Monies raised during the Benefit will help fund the Rent Assistance programs of various local agencies including:

• Free Store Foodbank

• Citizens Active In Northside (CAIN)

• Jewish Family Service and

• Santa Maria Community Services

Each year, the Apartment Association Outreach, Inc. supports these programs with annual payments of more than $148,000 per year. With the current economy, these funds are more important than ever to support our local community and the efforts of our fellow organizations.

Again this year, this fundraiser will be a hybrid event with portions held online and other portions happening live at the Holiday Cheers Party at the Savannah Center in West Chester. All members and the general public will have a full week of bidding opportunities for silent auction items beginning on November 30 and will culminate on December 7 with the live auction, Heads

or Tails Raffle, Mystery Bags and raffle ticket items.

If you would like to donate an item, please contact Michele at the Association office by emailing michele@gcnkaa.org or calling 513-407-8612. If you would like more information, contact either Michele Klusman or a member of the Holiday Cheers Committee.

If you do not have an item to donate or the time to buy something to donate, we can go out and purchase items for you. Cash donations are acceptable and will be used to buy items for the benefit in your company’s name. This is one event that will not be possible without the support of all our members and the surrounding community. Through the help of the Holiday Cheers Committee, spearheaded by Abbie Huffman with Rookwood Properties and Jud Oscherwitz with Towne Properties, this is an event that will be a huge success. All donations are tax deductible to the fullest extent allowable by law.

Due to the preliminary work of setting up all the items on an online auction site, kindly have your donations into the GCNKAA office by Wednesday, November 1.

Registration for the Holiday Cheers Party will open soon!

HOLIDAY

~ Includes 4 admissions to event

~ Signage for the Heads or Tails table

HEADS TAILS BOURBON and WINE MYSTERY BAGS

~ Company logo on event web banner

~ Company logo on promo pieces

~ Full color, full page ad in Apartment Advantage newsletter for two months

~ Video post to Facebook

~ Social Media posts also on Instagram and LinkedIn

~ Signage for the Mystery Bags table

~ Company logo on event web banner

~ Company logo on promo pieces

~ Full color, half page ad in Apartment Advantage newsletter for two months

~ Video post to Facebook

~ Full color, half page ad in Apartment Advantage newsletter for two months

~ Social Media posts on both Instagram and LinkedIn

$1000 EACH limit ree $600 EACH $500 EACH

~ Social Media posts on both Instagram and LinkedIn

PRIMARY

Mountainview Capital Funding Corportation

Leroy Craig

11711 Princeton Pike, Ste. 341-271 Cincinnati, OH 45246 (513) 518-4773

rcraig1947@yahoo.com

Pendulum Equities

Michael Mazin

300 Highway Avenue

Ludlow, KY 41076 (650) 387-8982

info@pendulumequities.com

Airbnb Lily Goodwill

888 Brannan Street

San Francisco, CA 94103

lily.goodwill@airbnb.com

(650) 888-3677

Ancillary Revenue / Marketing Services

Best Option Restoration of BWC

Brian Thompson

6443 Cotton Run Road

Middletown, OH 45042

(5 13) 494-4357

brian@borbutlerwarrenclermontcounty.com

Fire and Water Damage Restoration / Junk Removal

California Closets

Colton LeFevre

3902 E. 16th St., Suite B Indianapolis, IN 46201 (317) 989-6067

clefevre@calclosets.com

Interior Design / Storage

Resident360

Brianna Speier

6626 Tuxedo Road

San Diego, CA 92119

(859) 308-9769

bri@resident360.com

Advertising Media / Marketing Services

TRADE SHOW BOOTH SALES NOW ON SALE

Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2024 Trade Show scheduled for Wednesday, March 27 at Sharonville Convention Center. Booth cost is $800 through February 27, 2024. After February 27, the price increases to $900 per booth.

REASONS TO EXHIBIT AT GCNKAA TRADE SHOW

Besides the opportunity to meet and greet 600 to 800 industry peers during our trade show, here are additional reasons you won’t want to miss out!

1. New Floorplan. Minor changes have been made again to the floorplan to encourage better foot traffic as well as accommodate more booths. This year the booths remain 8’ x 10’. All booths include pipe and drape, one table, two chairs, booth sign and wi-fi. Premier booths are an additional fee. Other booths are reserved for VIP Sponsors. Electric, carpet and additional tables and chairs can be ordered separately through Sharonville Convention Center or Academy Rentals.

3. Expanded Education Rooms. By creating more education seminars that accommodate more students, we can guarantee a larger attendance of property managers, leasing agents and maintenance technicians when the trade show opens. At the end of these seminars, seminar attendees will flow onto the trade show floor where you have the opportunity to talk with each and every one.

4. More Sponsorship Opportunities. By creating new sponsorship levels, we enable you to get more bang for your sponsorship buck. Whether through signage, verbal recognition or company listing on gcnkaa.org and in the Apartment Advantage, we will find a way for you to get involved whether you have one employee or one thousand. We have also added several more benefits to the VIP Sponsorship including premier booth space. Watch for more information to follow regarding sponsorship opportunities. Sponsorships range from $300 for a logo or food sponsorship to $1000 for VIP Sponsorship.

Booths are available on a first come first serve basis. If you would like to reserve a booth, visit www.gcnkaa.org after July 24 and download the floorplan and booth contract. Review the available booth space, select your booth and either reserve your booth online or complete your contract with your top three selections, and return back to michele@gcnkaa.org.

If you have any questions, we are here to help! Give us a call at 513-407-8612.

BOOTH SALES INFORMATION

• Booth price includes table, 2 chairs, pipe and drapes, booth marker. Carpet, electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information.

• Booths are sold on a first come first serve basis.

• Each booth is 8’ deep x 10’wide.

• Booths are $750 each through August 31; $800 from September 1 through February 27; $900 after February 27. Select booths are reserved for VIP Sponsors.

BOOTH SELECTION PROCESS

1. After July 24, click here for the latest floorplan of the 2024 trade show booths as well as the contract. Please note that –as changes happen on a daily basis – this version of the floorplan may not be completely up-to-date.

2. Look at the floorplan and decide which booth you would like, then simply either:

• Visit www.gcnkaa.org and go to the event calendar to reserve your booth online. Available booths will be listed on the registration page. Log in, complete your selection and submit your request immediately.

• OR fill out the booth contract, complete with your first three (3) booth choices and fax back to 513 407-7868. Michele will follow up with you to let you know which booth is available.

BOOTH RESERVATIONS AND PAYMENTS

• After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth.

• We will hold all booths for 14 days without signed contract or payment.

• You may pay for your booth with check or credit card or call the office for an invoice.

• We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected.

• Full payment of all booths must be received by February 27, 2024.

If you have any questions, please feel free to call the Apartment Association.

NAA MAINTENANCE LEGENDS RELEASES SEPTEMBER CONTEST PRIZES; ENTER YOUR TECHS TODAY!

The National Apartment Association (NAA) recently announced that they were ending the Maintenance Mania National Championship program after the 2023 Apartmentalize Conference. While that program is concluding, NAA and HD Supply are thrilled to announce their new program, MAINTENANCE LEGENDS™. This new program will shine a spotlight on the maintenance heroics we’ve all seen and heard about. It will give the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.

WIN BIG EVERY MONTH

Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.

PAID TRIP TO NAA APARTMENTALIZE 2024

Monthly winners will get airfare, lodging, and access to 2024’s Apartmentalize Conference in Philadelphia in June.

FREE TRAINING CERTIFICATIONS

In June 2024, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608

Certification, and more.

A SHOT AT OUR GRAND PRIZE

Monthly winners will have a chance to win big during the 2024 Apartmentalize Conference. The overall grand prize is a new Ford truck.

HOW DO YOU BECOME A LEGEND?

Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from September 1 through September 21 at www.maintenancelegends.com.

HOW, WHEN AND WHERE CAN WE VOTE?

Voting will be open to the general membership beginning September 22 and will close September 30. It is one vote per person.

Learn more at www.maintenancelegends.com.

September 2023 Prizes

KitchenAid 24” Wine Cellar

• Fully Flush Installation With Hidden Hinges

• Capacity Of 46 Standard Wine Bottles

• Two Temperature-Controlled Zones

• Motion-Activated LED Lighting.

KitchenAid 15” Undercounter Icemaker

• Fully Flush Installation With Articulating Hinge

• Clear Ice Technology

• Gravity Drain System

• Holds 25 Pounds Of Ice

KitchenAid Food Chopper

• Convenient 3.5 Cup Work Bowl

• Precise Controls For A Variety of Results

• Drizzle Basin Simplifies Sauces and Dressings Chop, Mix, and Puree

How To Become a Maintenance Legend

Tell

PRESTIGE AWARDS: HOW TO PLAN TO ENTER YOUR COMPANY, COMMUNITY OR YOUR TEAMMATES

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024. Some final details are still being worked out but we wanted to give you a ‘heads up’ on how to best prepare to spotlight the excellence of your company, your community, or your industry peers.

The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more.

More details regarding where and how to submit your entries will launch soon so be sure to watch your email!

CATEGORIES

Best Company Logo - Any owner or property management company is eligible. Judged on theme, typeface, overall graphic, design and execution of the logo in various applications (digital presence, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Community Logo - Any community is eligible. Judged on community name, theme, typeface, overall graphic, design and execution of the logo in various applications (digital, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Renovation or Property Update - Judged on overall design and execution of the renovation project. Submit total budget cost and total number of units, floor plans and no more than four photos depicting before and after renovation.

Best Property Management Company - Judged on maintenance program, resident retention, employee incentives, associate incentives/recognition, training/education programs, and support of local Association Activities. Submit a typed written essay no longer than three pages, a 30-second video on why your company deserves this award, and one photo of management company, headquarters or staff.

Best Independent Owner Property (Under 200 units) - Judged on overall presentation of the community. Submit floor plans, site plans, and any other supporting materials and no more than three photos.

Best Owner or Property Management Company Website – Entry must be a corporate website which is not part of an apartment internet advertiser. Judged on ease of use, content of information, links to apartment communities, employment and investment opportunities. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and pro-

motional pieces. Also include internet address for viewing during judging.

Best Community Website – Entry must be a community website which is not part of an apartment internet advertiser. Judged on ease of use for current and potential residents, content of information, links to community amenities, and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Property Management Company or Community Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

The following categories have been broken down into Category 1, Category 2, and Category 3 according to the following criteria:

• Category 1: Property built and between 2019 and 2023 including properties still under construction

• Category 2: Property built and fully delivered between 2009 and 2018

• Category 3: Property built and fully delivered before 2008

Best Floorplan - Judged on overall layout, use of space, lighting, miscellaneous architectural features. Submit a copy of the floorplan as well as no more than three photos.

Best Landscaping - Judged on use of the site, overall design and layout, use of hardscape, flowers, trees, shrubs, etc. Submit no more than eight photos of the overall community.

Best Amenity Package - Judged on overall design, layout, marketing tools, furnishings, etc. Category includes: clubhouse, pool, fitness center, and other resident amenities. Submit no more than eight photos and corresponding digital images.

Best Decorated Model - Judged on use of color, texture, furniture, accessories, and window treatments. Submit no more than eight photos and link to virtual tour is applicable.

Best Specialty Housing Community – Geared toward student, military, senior, or LIHTC Communities. Judged on overall presentation of the community. Submit floor plans, site plans, brochures and any other supporting materials. Submit no more than 8 digital images including amenities, model and landscaping. Include property web address if applicable.

ASSOCIATE

AWARDS

Best Associate Company Logo - Judged on name, theme, logo

typeface, overall graphic design and execution of the logo in various applications (brochure, signage, other collateral). Submit logo as high quality pdf or jpg file and no more than two photos depicting applications of logo.

Best Associate Company – Judged on commitment to customer service, client relationships and satisfaction, overall presentation of company, employee incentive/training programs, support of local Association activities and community outreach programs. Submit written essay no longer than three typed pages, a 30-second video on why your company deserves this award, up to 2 letters of recommendation from customers, and one photo of company, representatives, or building, etc.

Best Associate Website – Judged on ease of use and content of information. Also judged on promotion and advertisement of the

SPECIAL AWARDS

Sapphire Grand Achievement Award - Awarded to the organization that scored the highest average points by entering in the following categories: Best Logo, Best Model, Best Website, Best Floorplan, Best Amenity Package and Best Landscaping. The Grand Achievement Award will be presented in Category 1, Category 2 and Category 3.

PEOPLE AWARDS

• Best Leasing Consultant – Either on-site of off-site

• Best Multi-Site Manager – 2 or more communities with up to 1500 units

• Best Multi-Site Manager – 2 or more communities with greater than 1501 units

• Best Associate Member – Management

• Best Associate Member – Non-Management such as an ac-

SAPPHIRE SPONSOR: $10,000 (SOLD)

• 2 reserved tables for 10

• 5 Free Entries

• Digital program ad placement (full first page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 3 months

• Company name on website

• Company name on all marketing materials

• Sapphire sponsorship award

• 2 minute speech during ceremony

PLATINUM SPONSOR: $7,500 (SOLD!)

• 1 reserved table of 10

• 3 Free Entries

• Digital program ad placement (full third page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 2 months

• Company name on website

• Company name on all marketing materials

• Platinum sponsorship award

• Company name/logo on cocktail hour napkins

GOLD SPONSOR: $5,000

• 1 reserved table of 10

• Digital program ad placement (full page)

• Recognition slide during awards program

• Sponsor listing in program

• Company name on website

• Company name on all marketing materials

SILVER SPONSOR:  $2,500

• Digital program ad placement (half page)

• Recognition slide during awards program

• Sponsor listing in program

BRONZE SPONSOR: $1,000

• Digital program ad placement (quarter page)

• Recognition slide during awards program

• Sponsor listing in program

COPPER SPONSOR: $500

• Digital program ad placement (business card size)

• Recognition slide during awards program

• Sponsor listing in program

PATRON SPONSOR: $250

• Recognition slide during awards program

• Sponsor listing in program

Payment options for Silver Sponsor level and above –1st half payment due on or before 09/30/2023 and 2nd half payment due on or before 1/31/24

Friday, April 19, 2024 Savannah Center 5533 Chappell Crossing Boulevard | West Chester To

Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

LOCAL LEGISLATOR SERVING ON NEW OHIO GENERAL ASSEMBLY COMMITTEE FOCUSING ON HOUSING

By Pat Crowley, Vice President of Governmental Affairs

A Greater Cincinnati lawmaker has been named to a newly-formed Ohio General Assembly committee that will focus on housing.

Senator Louis Blessing, a Colerain Township Republican, is serving on the Senate Select Committee on Housing, which recently held its first meeting.

“Our goal is to understand how Ohio can encourage the American dream of homeownership, which is one of the best ways to build wealth in America,” said Senator Michele Reynolds, R-Canal Winchester, who is chairing the committee. “Today’s meeting gave us a strong foundation to build upon, and I am excited to listen and learn from more Ohioans across the state to uncover the challenges they face in their communities.”

Senate President Matt Huffman has said the committee has been tasked with gathering information on ideas and policy to encourage home ownership.

Be sure to support our efforts on the legislative front by donating to on of our Political Action Committee (PAC) funds: the Ohio PAC, the Kentucky PAC and the NAA Pac. A bourbon tasting fundraiser is scheduled for later in 2023 at Capital Grille. For more details, contact the GCNKAA office at 513-407-8612.

WHAT IS NAAPAC?

If you are in housing, you are in politics. From fair housing to flood insurance, energy to the environment, the 535 members of the US Senate and House of Representatives play a huge role in shaping the policy and economic climate for the apartment housing industry.

It takes not only the collective power of the NAA, but also the work of individuals at the grassroots level to make sure we, as an industry, are at the table and not “on the menu” when important policy decisions are made.

NAAPAC is the bi-partisan political action committee that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry.

NAA is prohibited from using general account funds such as membership dues or other revenue to contribute to federal elections. That means NAAPAC, by pooling the individual contributions of NAA and affiliate members, is the only vehicle through which NAA and its members may participate in the political process. NAAPAC may only accept personal contributions from members of the NAA and its affiliates.

Any funds collected are disbursed directly to the campaign of a candidate or incumbent member of Congress. This “hard money” donation is heavily regulated and monitored by the Federal Election Commission (FEC).

Pat Crowley

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Megan Lawhon, PLK Communities, Outreach President

Is everyone ready for football season? I am so excited to cheer on our beloved hometown team as well as kick butt in my two fantasy leagues! In total transparency, this is my second year participating in a fantasy football league, and I decided to do two, not just one - haha! I am excited and looking forward to the camaraderie with family and coworkers - which was definitely the highlight of my leagues last year since I lost both. However, I did stay engaged as it was fun to learn different players on various teams and to witness the trash talking and nail biters for all. Also, for those of us with kiddos, I am relieved to be back in a routine and a sense of normalcy with their return to the classroom. Here’s to a great school year for all!

We have been busy at the Apartment Association Outreach (AAO). We hosted a senior event at The Valley - an active 55+ senior community in Montgomery. Our team served lunch, played bingo, had some great gift card prizes, and enjoyed the company of about 25 senior attendees. It is always such a pleasure to serve the elderly community. We are grateful for the opportunity to spend time with these wise individuals and hopefully brighten their day. We are going to host one more senior event before the holidays. Stay tuned for more details!

In addition, if you are interested in helping Childhood Food Solutions bag lunches for individuals in need, our next volunteer opportunity is September 20. It is always rewarding to see so many members working together to help those in need.

Our backpack school supply drive was a monumental success!

More than $14,300 of school supplies and backpacks were delivered to FOUR schools the first week in August! Special THANK YOU to Susan Peck who organized this entire event. What a success!

Year-to-date, our AAO Board has approved $86,000 in Rent Assistance payments and $60,000 to our Food Pantry partners through the end of August! We are exceptionally proud to help those in need and to partner with these organizations that work tirelessly to help others. These donations help fund more than 20 food pantries and four key partners for rental assistance: Freestore Food Bank, Jewish Family Services, CAIN, and Santa Maria Community Services. The work these organizations do to assist those in need is astounding.

A Night Out for Outreach: Please mark your calendars for Saturday, September 23, 2023, for our A Night Out for Outreach. We are excited to hold our event at The Anderson Pavilion, and we will be utilizing The Carousel for cocktail hour! A special THANK YOU to Justin and Jill Seger, our co-chairs for this wonderful night. Don’t forget to register!

Lastly, we are looking forward to our Champions For Outreach partners to continue their contribution in 2024. These sponsorships, which began in 2021, help thousands of individuals in need with rental assistance, food, backpacks and school supplies, and so much more! To date, we have received more than $270,000 of our pledged funds! Wow! Without our Champions’ support, we could not continue to support those in most need. On behalf of our board, we are grateful.

I am proud of our Board members and staff for their support of our funds to help those in need. Thank you to our members, including our Champions for Outreach sponsors, for your financial support of Outreach and our efforts to help those in our community who deserve our assistance.

Megan Lawhon

Platinum Sponsor ($20,000)

Gold Sponsor ($10,000)

Silver Sponsor ($5,000)

THE McLEAN FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

Event Opportunities

The Apartment Association Outreach, Inc. is very excited to announce our twelfth annual A Night Out for Outreach. The event will take place on Saturday, September 23, 2023 at The Anderson Pavilion. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails begin at 5:30 pm followed by a sit down dinner at 6:30 pm. Please support this Outreach event and help our neighbors in need of assistance.

Our six programs are: Rent Assistance, twenty Food Pantries, School Supplies, Educational Scholarships, Senior Events and Emergency Funds.

Lead Horse Sponsor $2,500

6 Tickets to the main event – open seating

Company Logo included on AAO Website Recognition in GCNKAA Newsletters

Company Logo included in event digital presentation *Deadline

Pony Up Sponsor $1,000

4 Tickets to the main event – open seating

Company Logo included on AAO Website

Company Name listed in event digital presentation

*Deadline is 9/1 to receive all sponsor benefits

Trend Setting

This heading contains information on Management & Leasing.

PETS AND TECHNOLOGY: THE LATEST WAVE OF MULTIFAMILY INNOVATION

By iMorgan Dzak,

Account

Manager, LinnellTaylor Marketin

Improving pet owner satisfaction can increase resident happiness and retention.

Innovation means different things in multifamily. What first comes to mind is proptech, but innovation has shifted to new spheres; many operators are now prioritizing the pet experience, which spans pet owners, residents without pets, onsite teams and pets themselves.

As furry companions are welcome in more apartment communities than ever before, panelists at the forefront of pet innovation discussed the benefits and challenges of creating pet-inclusive communities in the Apartmentalize 2023 session, “Pets and Technology: The Latest Wave of Multifamily Innovation.”

The most common pet-related challenges for apartment communities include unscooped pet waste, property damages, emotional support animals (ESAs) and pet restrictions.

Mary Kahl, Senior Vice President of Property Management at Timberland Partners, surveys residents annually to gauge overall satisfaction. Pet waste has been the No. 1 complaint for two years in a row at every single community.

“As we approached the challenge of pet waste and resident satisfaction, it was important to define what success was going to

look like and how to measure it,” Kahl says. “We decided success was going to be a 50% reduction year-over-year in resident dissatisfaction with pet waste and breaking even with all costs incurred within one year. Those are pretty aggressive goals.”

Kahl notes Timberland utilizes a DNA testing service to help with pet waste initiatives and hold pet owners accountable. Surveyed residents in 2023 indicated positive results, including a resident dissatisfaction with pet waste reduction as high as 69% in some communities. Eighty to 85% of service teams also expressed they had improved job satisfaction with the addition of the DNA testing.

Susan Passmore, Executive Vice President at Blue Ridge Companies, says Blue Ridge decided to better manage pet populations from a few different angles and alleviate some of the challenges associated with ESAs and restricted breeds.

“Our pet program initially included a two-pet limit with more than 10 breed restrictions,” Passmore says. “We actually created an environment where residents were getting around our program. By having breed restrictions, about 10% of residents had ESAs and 60% of those ESAs were restricted breeds. We’re not actually keeping restricted breeds out – residents are just finding another way to

get them in.”

Blue Ridge adjusted its pet program and is now rolling out a petinclusive brand of the company, including a pet-limit increase from two to three and eliminating all breed restrictions.

Jamin Harkness, President of Property Management at The Life Properties, is an industry pioneer of progressive pet initiatives. While at his former company, TMG, he lifted all breed restrictions and learned a few lessons along the way.

“At TMG, we had a resident who wanted to bring a restricted breed and we fought them,” Harkness says. “After $1,500 of lawyer expenses, I wondered why we even have breed restrictions and why we’re paying to keep residents’ dogs out. We asked our insurance company about breed restrictions, and our contacts said they have never given breed restrictions.”

TMG moved forward with lifting all breed restrictions and rolled out an extra addendum of rules and an animal liability endorsement waiver on all renters insurance policies. Harkness says he measured success over a three-year period and found 80% of residents with pets renewed.

Harkness notes an inclusive pet program is not a one-time event – it’s a constant rollout that keeps everyone happier.

“If a company is going to be pet-inclusive, it’s important to acknowledge that pet is a member of the family – they’re residents too,” Harkness says.

Morgan Dzak is an Account Manager for LinnellTaylor Marketing.

ADDRESSING IRO MISCONCEPTIONS Courtesy of the NAA Independent Rental Owner Committee

An independent rental owner (IRO) is more involved in daily property management activities than one may think – here’s how IROs go above and beyond to serve local communities.

Rental housing plays a vital role in communities across the country, providing millions of individuals and families with safe and comfortable homes. Unfortunately, aspects of the apartment industry can be mischaracterized, leading to misconceptions about its business models and impact. The National Apartment Association’s (NAA) Independent Rental Owner (IRO) Committee wants to shed light on the realities of rental housing, addressing some misconceptions and presenting a clearer picture of the industry.

WHAT EXACTLY IS AN IRO?

Smaller rental portfolios—sometimes referred to as “momand-pop” housing providers—are independent rental owners. IROs are an individual or individuals that are active in both the ownership and management of their properties. IROs can be smaller in scale or have multiple properties. They’re often on call 24/7 to help their residents and respond to emergencies. IROs are individuals who have invested their hard-earned savings into providing quality housing options for their residents, and this is how IROs pay their own bills, make a living and set aside for retirement.

Contrary to popular belief, smaller owners make up the majority of the apartment industry. In fact, the National Association

of Realtors notes that 46% of the nation’s 49.5 million rental units are small properties – those with just 1-4 units – and a whopping 70% of these properties are owned and operated by smaller housing providers. By acknowledging the significant presence of IROs, we can better appreciate the diverse range of rental housing options available to individuals and families across the nation.

OPERATING ON NARROW PROFIT MARGINS

IROs – like the broader rental housing industry – do not operate on high-profit margins. A significant portion of the revenue generated from rent is reinvested back into the property and community. Approximately 91 cents of every dollar of rent goes toward essential spends such as staffing, maintenance and critical expenses like property taxes and insurance, those necessary to ensure that rental housing remains operational for generations to come. By understanding the financial realities faced by IROs, a more balanced perspective on the industry’s operations can be fostered.

IROS ARE INTEGRAL TO COMMUNITY

Independent rental owners are far from distant operators, they are our neighbors and an integral part of our communities—often living onsite at smaller communities. They are teachers, emergency services professionals and members of various other professions, actively contributing to the well-being of society beyond their roles as rental property owners. For many, this is their one

Looking to Join a Committee?

and only position—to provide housing as an independent rental owner.

Linda Morris, a member of the NAA IRO Committee and President of Cambridge Management Company said, “As a rental property owner, we take pride in providing homes where our residents enjoy living. We strive to ensure our residents are well taken care of while living at their properties.”

Further, IROs demonstrate their commitment to the community through charitable giving to residents and the surrounding area. This includes delivering holiday cards to residents and working with the local community on food and clothing drives with different organizations. These acts of generosity not only support local organizations and initiatives but also exemplify the genuine care and dedication IROs have for their local communities.

As we reflect on the realities of the rental housing industry, it is crucial to dispel misconceptions and acknowledge the contributions of IROs. These dedicated individuals, who comprise the majority of the industry, provide diverse housing options and invest in their communities. By recognizing the financial constraints they face and the positive impact they have on communities, we can foster a more accurate understanding of the rental housing industry. Let us celebrate the essential role IROs play as neighbors, professionals, community members and housing providers.

WHAT’S NEXT

During the coming months, this column will continue to explore unique topics within the IRO community. In each, we’ll identify practical solutions and helpful hints for smaller owners nationwide.

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CENTRALIZATION: THE TECH THAT MATTERS NO MATTER YOUR DEFINITION

By Andrew Ruhland, LinnellTaylor Marketing

There is no shortage of buzzwords being tossed around the multifamily housing industry, and one of the newest, “centralization,” has rapidly gained traction.

However, while the concept is extremely popular, the definition of the word varies by organization. Some combine all of their leasing activities into a single regional office or administer leasing through the corporate office, yet others have established a centralized leasing team and an onsite associate dedicated to leasing at a specific group of communities.

According to panelists during the 2023 Apartmentalize session, “Centralization: The Tech That Matters No Matter Your Definition,” implementing the right technology is key to making centralization models work and positively impacting the modern renter experience.

“Renters want an ‘ecommerce experience’ in all of their transactions,” says Tyler Christiansen, Chief Executive Officer of Funnel Leasing. “They want to get immediate answers without having to interact with someone. But when they do walk into a leasing office, they want that high-quality service. Centralization makes it possible for operators to deliver that.”

There are a variety of reasons why centralization has become an industry focal point, such as the ability to do more with less, deliver better customer service and increase team morale and resident satisfaction.

“If you look at the market today, there’s been a slowdown in transactions over the past 18 months,” says Scott Moore, Chief Technology Officer for Cortland. “When that happens, it forces you to look inwards and seek opportunities to do better. We decided we had to place more of an emphasis on ways to improve business and run more effectively and efficiently, and centralization is vital to that.”

Michael Hogentogler, Chief Operating Officer for LCOR, found out firsthand that antiquated models of operation, like paper guest cards, no longer work.

“My team and I went to three of our buildings located on the same city block, and at each one we had to fill out a guest card,” Hogentogler says. “It was a realization that this model doesn’t work anymore. Renter expectations have changed, technology has changed, but we as an industry have not. If we don’t evolve with the times, we will be the ones left behind.”

It starts at the top of the funnel. When prospects come in, op-

erators want to work them across multiple properties with only one record. If not, they risk losing them to another community outside of their ecosystem. Since introducing centralization, LCOR has seen a 62% year-over-year increase in tours. Moreover, 14% of prospects signed a lease at a community other than the one they originally inquired about. For Cortland, 69% of tours were booked after hours using automation. None of which would be possible without centralization capabilities.

“It’s not a one size fits all, but centralization has helped us improve customer service and close more leads,” Moore says.

While the degree of centralization may vary based on property size and needs, it consistently delivers cost savings and improved efficiency.

“The industry is increasingly focused on driving greater efficiencies at the property level and saving money,” said John Helm, Partner at RET Ventures. “We seek investments that assist owneroperators in improving operations and boosting the bottom line. Our limited partners who have adopted centralization solutions are seeing average cost savings of 20% to 40%.”

Embracing technology and implementing centralization concepts will undoubtedly help operators streamline operations and future-proof their investments for years to come.

Andrew Ruhland is an Account Executive and Content Writer for LinnellTaylor Marketing.

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