DESIGN CONTENTS
DESIGN
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields. In some cases, the direct construction of an object is also considered to use design thinking.
DESIGN Designing often necessitates considering the aesthetic, functional, economic, and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design. Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes, and even methods or processes of designing. Thus “design� may be a substantive referring to a categorical abstraction of a created thing or things (the design of something), or a verb for the process of creation as is made clear by grammatical context. It is an act of creativity and innovation.
CAR DESIGN approach
CAR DESIGN approach
CAR DESIGN approach
DESIGN today
DESIGN = COOL DESIGN = WEIRD DESIGN = UNUSUAL DESIGN = EXPANSIVE
DESIGN today
DESIGN = COOL DESIGN = WEIRD DESIGN = UNUSUAL DESIGN = EXPANSIVE
Design means project Design is innovation and quality Design is scientific, social and expressive research.
Design means project Design is innovation and quality Design is scientific, social and expressive research. The design is also a confrontation, because design is always useful
Design means project Design is innovation and quality Design is scientific, social and expressive research. The design is also a confrontation, because design is always useful Design are all those products that help us live better every day.
DESIGN PROCESS
AESTHETIC PROCESS VS. DESIGN PLANNING
DESIGN PROCESS
AESTHETIC PROCESS VS. DESIGN PLANNING Technical solutions Production tecniques Social trend Economic conditions Environmental conditions Historical and cultural communicative approaches ...
DESIGN PROCESS
AESTHETIC PROCESS VS. DESIGN PLANNING Technical solutions Production tecniques Social trend Economic conditions Environmental conditions Historical and cultural communicative approaches ...
RESEARCH
DESIGN PROCESS
FORMAL INSPIRATION VS. FUNCTIONAL & TECHNICAL CONTENT
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
Finding a strategy
DESIGN PROCESS
Finding a strategy to develop ideas to communicate and then... to design
INNOVATION PATH 2 Starting points:
INNOVATION PATH 2 Starting points: facing the lack of a product or a vehichle (point out a need)
INNOVATION PATH 2 Starting points: facing the lack of a product or a vehichle (point out a need) Experimenting (production techniques, formal solutions,
materials, techologies)
CASE HISTORY
Citroën DS
From 1955 to 1975 Italian designer Flaminio Bertoni and the French aeronautical engineer André Lefèbvre styled and engineered the car.
https://youtu.be/1E6Wgdza2Ls
CitroĂŤn DS
The car featured a novel hydropneumatic suspension including an automatic leveling system and variable ground clearance. This suspension allowed the DS to travel quickly on the poor road surfaces common in France. DS and was the first production car equipped with disc brakes.
https://www.youtube.com/watch?v=C5kS3a_Cgdo
CitroĂŤn DS
After 18 years of secret development as the successor to the Traction Avant, the DS was introduced on 5 October 1955 at the Paris Motor Show. In the first 15 minutes of the show, 743 orders were taken, and orders for the first day totalled 12,000. During the 10 days of the show, the DS took in 80,000 deposits; a record that has stood for over 60 years.
https://www.youtube.com/watch?v=C5kS3a_Cgdo
mini acv30 concept
Mini (2001)
The Mini is a modern mini-car modernization of the 1959 original, produced since 2001 under the aegis of the BMW, and capable of covering segment B. At the beginning of 1994 BMW acquired from British Aerospace, owner of the brand Mini, the Rover Group. The German house from the early nineties was trying to expand its range of cars with the addition of a super-automobile, creating a whole range
mini rover concept
new beetle 1997
fiat 500 2007
superleggera 2014
renault espace 1984
renault espace 1984
Espace
Espace, considered the first of the modern European MPV, has a lot of its stylistic and design concepts to a very famous and fundamental concept for the automotive industry, as well as the forerunner of modern van cars: the Kar-a-sutra.
Espace This concept car - realized on the chassis of a Citroen Maserati SM with hydraulic suspension - was presented by Italian designer Mario Bellini, in collaboration with the Italian furniture company Cassina (who funded the project and made available its own research center) , In 1972 at one of the largest and most important exhibitions dedicated to Italian design: Italy: the New Domestic Landscape, organized and held by MoMA in New York that year.
miura & countach
Miura & Countach
Miura & Countach
Miura & Countach
Both Miura and Countach were designed by Marcello Gandini (Bertone), produced by Lamborghini and sold in the same market category. They both are mid-engined V12... and they only have 5 years of difference! (1965 and 1971)
Miura & Countach Car History goes through: Technical innovation Industrial strategy Social behaviour Financial conditions Creativity
Miura & Countach
Transvers engine
Miura & Countach
Longitudinal engine
Miura & Countach
Wedge design
fiat panda
fiat panda
fiat panda
Panda 30
It looks odd today. In a market that is increasingly attracted to premium cars, there has been a time, even a short distance, in which a key and totally devoid of caravans managed to occupy the hearts of Italians: the Panda, the first, the original, born Dalla Pencil by Giorgetto Giugiaro. A car produced for over 23 years in over 5 million specimens, a success that has also crossed the borders but consumed mainly in our country.
fiat panda
Panda 30
Every detail is designed to be cheap. Glasses are flat as on an agricultural vehicle. There is no closet space in the interior. Door handles are not there, but only a lock and a opening on the side. The rear seats are made of coated bars. It is Giugiaro’s personal favourite car.
bmw gina
Gina
The GINA Light Visionary Model is a fabric-skinned shape-shifting sports car concept built by BMW. GINA stands for “Geometry and functions In ‘N’ Adaptations”.It was designed by a team led by BMW’s head of design, Chris Bangle, who says GINA allowed his team to “challenge existing principles and conventional processes.”
Gina BMW said the flexible, stretchable water resistant translucent manmade fabric skin – polyurethane-coated Spandex, is resilient and durable. It resists high or low temperatures, does not swell or shrink and the movement does not slacken or damage the fabric. The body changes its shape according to exterior conditions and speeds, and it also allows the driver to change its shape at will. The fabric is stretched over a moveable frame
bmw gina
bmw gina
bmw z4 2003
berlinetta aerodinamica tecnica 5, 7, 9
berlinetta aerodinamica tecnica 5, 7, 9
B.A.T.
The Alfa Romeo BAT is an Italian concept car. The car originated from a joint collaboration project between Alfa Romeo and the Italian design house Bertone that began in 1953. Three cars were built: the BAT 5 in 1953, the BAT 7 in 1954, and finally the BAT 9 in 1955. All three cars were designed by Franco Scaglione.
B.A.T.
The idea was to create vehicles with the lowest possible drag coefficient. The cars were named BAT for “Berlinetta Aerodinamica Tecnica.” All the cars featured large rear bumpers and curved fins. They were built upon the Alfa Romeo 1900 chassis. The lowest of the three cars’ drag coefficient was 0,19,an achievement even by today’s standards.
TECHNOLGY
Many technologies are already in use in many fields but not in the automotive industry. In the past we saw how the arrival of common, war, or experimental technology has produced great effects.
gps during the first gulf war
gps today
touch screen
touch screen
radar (or also the dual-mode detection technology)
autonomous braking system
NOW IT IS UP TO YOU....
SURPRISE ME!