Giorgietto Giugiaro

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GIORGIETTO GIUGIARO THE MAN BEHIND THE LEGEND

Luca Sardone History of design - Master in transportation design

“I believe that at the basis of beauty there is a mathematical balance because in the development of a project you realize that when everything coincides correctly then the whole is harmonious.�

Giorgietto Giugiaro

“I have been quite selfish in carrying out this work.” Giorgietto Giugiaro

“He knew the sinthesys of design” Ezio Gribaudo

1955

Dante Giacosa sees the talent and, in September 1955, Giugiaro enters the Fiat, the Stylistic Studies Office of Special Cars.

1959

“It’s thanks to Bertone that I started in this profession.” Giorgietto Giugiaro

Aston Martin DB4 GT Jet - 1961

Ferrari 250 GT - 1962

Chevrolet Corvair Testudo - 1963

“The brief about this project was launched in January ‘63; in March ‘63 we were presenting the Testudo in Geneva motor show. It has been an amazing and tough job”

Giorgietto Giugiaro

Alfa Romeo Giulia GT - 1963

1965

Maserati Ghibli - 1967

“To the Ghia Giugiaro has designed one of the most beautiful cars of the trident�

Quattroruote

De Tomaso Mangusta - 1967

“I like doing it, so I do it, and if you and other people like it, I am happy.� Giorgietto Giugiaro

1968

Talking about Aldo Mantovani: “He has been absolutely a key figure, he was not only a great engineer but for me has been almost like a brother.� Giorgietto Giugiaro

“Initially the car, an engineering product, was dominated by technicians, mechanics specialists. Then the great coachbuilders of the past, like Pininfarina, were able to add poetry to the forms. Today the car is the result of a complex organization of engineers and designers.�

Giorgietto Giugiaro

Alfa Romeo Alfasud - 1971

“You get in the new Italdesign factory and the first car you see in the presentation hall is an humble Alfasud first series. Giugiaro would like to get back some of his works: << I am looking for an Alfa Romeo Brera right now >> he explains.�

Quattroruote

Lotus Esprit - 1972

The Esprit has been developed and designed in collaboration with the ex F1 driver Colin Chapman. The car became famous all around the world thanks also to the James Bond movie “The spy who loved me�.

BMW M1 - 1978

De Lorean DMC 12 - 1981

Like the Lotus Esprit also the De Lorean gained his popularity thanks to the movie “Back to the future�.

“Designing a vehicle with few money, which meets all the regulations and which, in the hands of the customer, looks like a superior product is a real challenge with oneself.� Giorgietto Giugiaro

Volkswagen Golf - 1974

“Simple and effective, it saved the Wolfsburg’s car manufacture from the economic crisis”

Quattroruote

“Naturally, functionality must be placed at the first place of aesthetic research.� Giorgietto Giugiaro

Lancia Delta - 1979

Fiat Panda - 1980

“For me it is more stimulating to make a Fiat Panda rather than a coupe Maserati, because you have to fight more, you have to squeeze all the way to give the maximum with a budget blocked and very limited.�

Giorgietto Giugiaro

Fiat Uno - 1983

“It was supposed to be a Lancia, it has been one of the most solded Fiat of all time� Quattroruote

Bugatti EB112 - 1993

“I have been satisfied of the EB112, they let me a total freedom to express myself and my ideas. Unfortunately the concept never turned into production, mainly for economic reasons�

Giorgietto Giugiaro

Volkswagen W12 - 1997

“It was one of the first important works designed by Fabrizio, Giorgietto’s son. The car setted a record in Nardò.”

Quattroruote

Alfa Romeo Brera - 2002

“The concept became a production car in 2005. In that year it won the famous Compasso d’oro.”

Quattroruote

Ferrari GG50 - 2005

The Ferrari GG50 is a gift Giugiaro made himself for his 50th years of career.

Lamborghini Gallardo - 2003

&

2010

“In 2010 we were signing a 100 million euros contract with a chinese brand but I was distressed. I have been to my friends Piech and Winterkorn looking for a partner. They were worried I could bring secrets to the rivals. They offered me to join the Volkswagen group and become partners. I was worried, I could not work with anyone else anymore. Ferdinand (Piech) quickly said: <<Giorgetto, are not enough our ten brands?>>. We sold them the 90.1% of Italdesign.�

Giorgietto Giugiaro

Volkswagen Tex - 2011

“In the beginning they paid attention to us. When they showed us the new Polo in 2009 I remember I said to Winterkorn: << Either throw it or make the sign of the cross� >>. He threw it.

Giorgietto Giugiaro

Giugiaro Brivido - 2012

“We have never brought problems, but Stadler could not stand us, probably because he has never been involved in the partnership decision. Even when I agreed to report directly to Walter de Silva I did not say anything.�

Fabrizio Giugiaro

Giugiaro Parcour - 2013

“The problems started in 2013, after the presentation of the Parcour, which I designed. Piech scolded Stadler because he did not seized the project and the car.” .... ....“They teased us, they let us working on the next Porsches, we even presented to Muller and now no one knows where they are”

Fabrizio Giugiaro

Giugiaro GEA - 2015

2015

In these years we are surrounded by aesthetic forms that initially capture you and then disappear into thin air. On the contrary, there are such different and innovative forms that make others disappear. Giorgietto Giugiaro

“All the main historical brands nowday have their own design center. So there are only the chinese manufactures to feed the whole creative world,� Giorgietto Giugiaro

Techrules Ren - 2017

GFG Sibylla - 2018

“Today there is a very spasmodic study of form, architecture and vision; without much practical or economic content - because everything has a cost. My philosophy is to make something that is useful for getting around - you get in, you get out, it moves. So there’s an ergonomic discipline, a functional discipline, better solutions, more space, but trying never to lose the human irrationality involved in a purchase� Giorgietto Giugiaro

Giorgietto Giugiaro - Career

Giugiaro has designed probably more than 200 cars, and who knows how many concepts. He has dedicated his whole life to his work, his influence and his talent are recognised in any design filed from the product to the transportation.

Credits - Aldo Agnelli, Mario Favilla, “Fare l’automobile”, Marsilio Editori, 2013. - “Quattroruote - n° 746”, Editoriale Domus, 2017. - Archimagazine.com - https://m.youtube.com/watch?v=WuYGWrQxNmc - https://www.youtube.com/watch?v=albpPTJ6u9c

Thanks

History of design - Master in transportation design

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