MICHELLE RAENA JOGIASTRA SELECTED WORKS 2012-2016
Hello! NICE TO MEET YOU
CO N T E N TS W H AT Y O U WA N T T O S E E , I T S L I S T E D H E R E
ABOUT ME biography curriculum vitae
BRANDING get dirty hair detox etra cosmic crystal water forme: 3D printed lingerie natural organic soap co. curio type logos
PRINT pre-press and printing elie saab tobias frere-jones sunspot cycle
A LITTLE ABOUT ME The person behind Mr.J. I’m not a mr, its not a typo. I just ran out of ideas for my initials. My name is Michelle Raena Jogiastra. MRJ are my initials, hence Mr.J. I’ve always been that girl people thought of as extremely girly, but then I have this part of me that loves things people classify as “guy stuff”. The contrast was confusing at first but I have grown to love it and now embrace it. I am the first of two very loud children, blessed with the knack for design from none of my parents or relatives. None of my family are artists... That makes me the first! My passion for the arts and design grew from a very tender age when I first held a W.I.T.C.H. graphic novel. I loved how the artist drew the characters. Soon enough, I tried making my own. Then from drawing, I went to creating my own wallpapers on Photoshop. It was then that I fell in love with graphic design. I have always been fond of beautiful graphics and fonts. Back when Word Art was a thing, I was already playing with various fonts. I used anything that was not just boring old Times New Roman to make my assignments look nicer. My passion for design extends to my work. I am always striving for perfection in my work, not stopping until it is on par with my standards. In that way, I am a hard worker. I think that for other people to believe in your work, you need to believe in it first, and when you do, it makes for good design.
C U R R I C U L U M V I TA E
WO R K S
A COLLECTION OF SOME OF MY BEST DESIGNS
W O R K S
01
GET DIRTY HAIR DETOX B R A N D I N G + PA C K A G I N G
P R OJE C T SP E C I FICATIO NS
D&AD New Blood 2016: DesignBridge Collaborative Branding in GD Custom bottles Photomanipulated labels
This project was made for D&AD New Blood 2016 as well as the Collaborative Branding in Graphic Design Module in Northumbria. The task was to create a new-to-market brand of beauty products that challenges existing stereotypes, issues, and standards in the industry. Get Dirty is my answer to the brief. Get Dirty Hair Detox is a challenge to stereotypes, a rebellion against the uptight, and a shout out to all the dirty people of the world. It goes against labels and prejudice. Get Dirty is a charcoal-based hair care range with a cheeky tone of voice. The product is mainly black because of the charcoal and therefore can be thought of as ‘dirty black gloop’. Charcoal, however, is one of the most effective clarifying ingredients and cleanses while still being natural. The packaging uses thermochromic ink which changes the bottle’s color into that of the charcoal inside. The idea is that it ‘gets dirty so you can get clean’, which goes with the company slogan of ‘to get clean, you’ve got to get dirty.’
B R A N D I N G
W O R K S
B R A N D I N G
#letsgetdirty
W O R K S
02
ETRA COSMIC C R Y S TA L WAT E R B R A N D I N G + PA C K A G I N G
P R OJE C T SP E C I FICATIO NS
JKR Juice 2016 Experiential & Collaborative Branding in GD 3D Modeled Photomanipulated labels
Etra Cosmic Crystal Water was an answer to the 2016 JKR Juice brief where we had to make products made from space water. For this project, I opted to create a revolutionary product-one which has yet existed in the world. I created a luxury skincare crystal that looks as precious as diamond. Etra’s concept was a luxurious crystal cultivated from the comet Etra that comes only once every 10 years. It is the purest water in the universe, crystallised. Its ergonomic shape meant that it was easy to hold, and its diamond-like qualities come cased in a vacuum cooler, which keeps the crystal cool. The brand is a marriage of science and aesthetics. Since it is so precious, I wanted it to be treated like jewelry, where its displays were also exclusive.
B R A N D I N G
W O R K S
B R A N D I N G
W O R K S
03
FORME 3D-PRINTED LINGERIE B R A N D I N G + I N T E R FA C E D E S I G N
P R OJE C T SP E C I FICATIO NS
Final Major Project 3D Modeled system Photomanipulated imagery Interface design
Forme was a project born out of my passion for creating and designing. I found out that 85% of women wear the wrong bra size, which causes almost all of our everyday bra problems. This is a problem that I also experience and so it pushed me to create a solution to that. The technology to 3D print fabric is already in the works and it won’t be long until 3D printers are as common as inkjet printers. Forme (pronounced form) is a 3D-printed Lingerie brand that lets you customise your own lingerie and print them in the comfort of your own home. People can have their bodies scanned in the Formatelier where their data will then be recorded into their profile. Once they have their measurements, they can customise their lingerie in the app or desktop website. The brand has a very feminine, soft, but clean look, which represents a marriage between femininity and technology. The colors used are blush and nude colors, which represent blushing skin. The tone of voice is very confident, yet endearing and supportive.
B R A N D I N G
W O R K S
B R A N D I N G
W O R K S
04
N AT U R A L O R G A N I C SOAP CO. B R A N D I N G + PA C K A G I N G
P R OJE C T SP E C I FICATIO NS
Mid-project assignment for GD III Via Felt 118gsm on wrapper and cards Matte laminated thick box Natural fiber kokuyo string
This project was created for Graphic Design III class in which we were tasked to fully rebrand and repackage an existing product. The product I got was a traditional balinese soap. Its branding was unclear and it only said Natural Soap. I decided to give it a brand update by making it into Natural Organic Soap Co. The concept for the packaging was that it incorporated traditional japanese style wrapping and hand-drawn visuals. The use of natural fiber string made it so that the packaging had a more organic feel. The paper used was also uncoated and textured to maintain that feel.The illustrations were done first in watercolor and pen, then merged together digitally. The packaging also comes with a special ‘travel box’ that presented an option for people to give the soap as gifts. It features a water-resistant matte laminated box, a soap tray, and a card including information such as ingredients, product variant, and ideas on how people can re-use the box to promote the environmentally friendly aspect. There are three variants of the soap: sea salt, rosewater, and honey nectar, each representing its own scent type.
B R A N D I N G
W O R K S
B R A N D I N G
W O R K S
05
CURIO T Y P E FA C E TYPOGRAPHY + BRANDING
P R OJE C T SP E C I FICATIO NS
Final project assignment for Typo II Dimensions: 29.7 cm x 42 cm Linen paper on board Specimen poster
As an extension to a previous project for Typography II class, we were tasked to create a modified typeface for a certain tourist destination. My tourist destination of choice was Wellcome Collection. It is a museum based at 183 Euston Road, London, displaying an unusual mixture of medical artifacts and original artworks exploring ‘ideas about the connections between medicine, life and art’. The typeface is a modified version of the Remark typeface by Gr8 Life. Some letters were changed completely while others were modified based on grids to make sure they look more readable. It is a font combining the rigidness of science and the creativity of art–much like Wellcome Collection itself. The large specimen is currently being displayed in the Binus University International fX campus as part of the outstanding student artworks collection.
B R A N D I N G
W O R K S
BLACK
B R A N D I N G
WHITE
W O R K S
06
LOGO C O M P I L AT I O N BRANDING
P R OJE C T SP E C I FICATIO NS
(Top to bottom, left to right) Sol + Mar Swim Shop (Visualogic) Lolita Swimwear (Visualogic) CHIPS 2014 Event (CIA Binus)
This is a compilation of the miscellaneous logos I have made for both personal and corporate use. Sol + Mar is a new swim shop in development. It is the mother brand of Lolita Swimwear, Maheya Swimwear, Jane & co., and Azure Swimwear.
Arvolution 2015 (BNSD) Schmelly Paper Co. (Corporate) Maheya Swimwear (Visualogic) Lemon Aid (GD III) Organic Theory (GD II)
CHIPS is a yearly event by the Binus International Cameras in Action club (photography club) where people can submit their photos. The photos are then judged by the university photography mentor and the winners will receive prizes. Artvolution is a new yearly event by BNSD. Artvolution 2015 was the first. The event is a collaboration between Fashion, Graphic Design, and Film students. Schmelly Paper Co. is an ongoing project by my friends and I. It is a stationery design company. The brand will hopefully launch its first collection in fall 2015. Lemon Aid is a logo for a fruit packaging project I did in Graphic Design IV. Organic Theory is a mock restaurant brand made for Graphic Design II.
B R A N D I N G
PAPER CO
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W O R K S
07
PRE-PRESS AND PRINTING L AY O U T I N G + T E C H N I C A L
P R OJE C T SP E C I FICATIO NS
Final project for Pre-press & Printing Dimensions: 15.8 cm x 22 cm 32 pages Printed as a mockup Designed to use various printing finishes and techniques such as foil and embossing
The Pre-press and Printing Visual Journal project was my chance to fully explore layouting and the extent of technical printing. For this project, the brief was simple–create a booklet about everything I’ve learnt in the class and prepare the file for professional printing. Because we could design our booklet in any way we wanted, I tried something different. It was the first time I designed a layout in such a way where it also used a little bit of collage techniques here and there. The feel was still my signature. The design was meant to be printed with various finishing techniques such as gold metallic foil, embossing and debossing techniques, varnishing, etc.
P R I N T
W O R K S
P R I N T
W O R K S
08
ELIE SAAB C ATA L O G U E EDITORIAL
P R OJE C T SP E C I FICATIO NS
Final project for Graphic Design II Dimensions: 21.4 cm x 22.9 cm 56 pages Metallic Ice Gold 300gsm for cover Via Satin 148gsm for content Soft cover finishing Gold metallic poly on cover Rose Gold name plate for box front Matte laminated box with magnetic closure
For the final project of Graphic Design II class, we were tasked to create a catalogue for our favorite designer (fashion, architect, interior, textile, etc.). The designer that I chose was Elie Saab. I have always been fascinated with Elie Saab’s beautiful creations. In line with Elie Saab’s feminine haute couture creations, I made the catalogue very premium with its own box and exclusive finishing. The box houses a catalogue for the Elie Saab spring/summer 2012 haute couture collection as well as the fragrance catalogue. The box has a magnetic closure and a name plate in the front in rose gold. Inside, the catalogue is wrapped in a thin see-through iridescent wrapper. The catalogue features information about the designer, the atelier, the collection, and backstage beauty.
P R I N T
W O R K S
P R I N T
W O R K S
09
TOBIAS FRERE-JONES EDITORIAL
P R OJE C T SP E C I FICATIO NS
Final project for Typography III Dimensions: 16.4 cm x 20.3 cm 50 pages Mohawk Eggshell Mohawk Eggshell Soft cover finishing Cutout cover Half-width inserts
For Typography III, we focused on applicative typography and were tasked to make a book dedicated to a famous typographer of our own choosing. I chose Tobias Frere-Jones, the man behind many of the typefaces I know and love. The layout of the book were mostly experimental as we were encouraged to explore grids and typography layout. For the book, I used only typefaces made by FrereJones (some in collaboration with Jonathan Hoefler) such as Gotham and Garage Gothic. The book contains a cutout cover with soft cover finishing. The contents have a halfwidth inserts such as the one shown on the right for extra information. The idea of the book is that it translates the modern and clean aesthetics of Tobias Frere-Jones into one that is uniquely my own. This book has been featured in many of Binus’ exhibitions including the most recent being Artvolution.
P R I N T
W O R K S
P R I N T
W O R K S
10
SUNSPOT CYCLE CD DESIGN
P R OJE C T SP E C I FICATIO NS
Final project for Computer Graphics I Dimensions: 14.3 cm x 12.5 cm
For this project, we had to make a CD Sleeve design and for a fictional indie band called Sunspot Cycle. To date, this is one of my favorite artworks. The concept for the band is entirely up to us.
Tri-fold CD Sleeve Mica CD tray Art Carton 260gsm
My fictional band used songs from Mae, an American rock band that formed in Norfolk, Virginia in 2001. The band’s name is an acronym for “Multi-sensory Aesthetic Experience”. For the faces of the band, I used the band Grizzly Bear, an American Indie Rock band from Brooklyn, New York, formed in 2002. The concept of the album was that it was the farewell album of the band called ‘everglow’. The album also comes with a poster that has a secret message in invisible uv ink, stating a secret reunion concert for those who purchased the physical CD. The design was made with experimental layers on photoshop, taking inspiration from famous instagram editors such as Aaron Cahill and Neal Dieker.
P R I N T
Thank you!
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© MICHELLE RAENA JOGIASTRA | 2016