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“Design
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IS INTELLIGENCE MADE VISIBLE - ALINA WHEELER
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CONTENTS 01 Cover Page 06 Executive Summary 07 This Year’s Theme: BLANK SPACE 08 Stakeholders 09 Vision & Mission 10 Objectives 10 Event Details 11 What Makes Us Different? 12 ARTVOLUTION needs your Support 13 Why Support ARTVOLUTION? 14 What would it be on the D-Day 15 The Committees 16 Contact us 17 Acknowledgement
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THIS PROPOSAL HAS BEEN APPROVED BY BINUS NORTHUMBRIA SCHOOL OF DESIGN
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APPROVED BY,
EIPHEL MERCEDES Project Leader of ARTVOLUTION 2015
ATHALIA REBECCA Head of Media Partner ARTVOLUTION 2015
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01 EXECUTIVE SUMMARY ARTVOLUTION 2015, Art Revolution 2015, is thus a graduation event for Binus Northumbria School of Design (BNSD). Our goal is to create a memorable event for the graduates and to developing the promotion of BNSD’s existence. The event will be divided into three days event: • January 14th 2015 is the opening ceremony and showcase of BNSD Fashion School. • January 15th 2015 is the showcase of BNSD Film School. • January 16th 2015 is the closing date and showcase of BNSD Art and Design School. ARTVOLUTION is a long-term project with a final goal to be Indonesia’s Future Most Wanted Graduation Event to be attended. To directing the final goal, the missions of ARTVOLUTION are: • Establishing strong reputation. • Media Coverage. • Sustainability and Innovation. As we are in the first year of our establishment where we need to build strong reputation, we invite all media companies in Indonesia to help us realizing our final plan and securing the development to make this project as successful as it was designed to be.
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BLANK SPACE BLANK SPACE will be the theme of the first ARTVOLUTION in 2015. Why we chose BLANK SPACE? Artvolution itself is the combination of two words – Art & Evolution. Based on Oxford Dictionary: Art is the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power while evolution is the gradual development of something. Art & evolution combined to become ARTVOLUTION is because the Binus Northumbria School of Design’s Graduates are creating something original, that makes Art evolve in its on way. Their work of arts will be presented as the creation that gives new ideas to the society. Why BLANK SPACE? Like canvas, everything is blank, there’s nothing on it. With Art, the blank space is filled with colors, creativity and imagination
that lead our mind to something more beautiful than we can imagine. BLANK SPACE is the canvas for Binus Northumbria School of Design graduates, the first step for them to come out from their comfort shell. BLANK SPACE will act as their next step to the future, filled with the colors that come from their final works. ARTVOLUTION 2015: BLANK SPACE came with objectives: • To exhibit the final works of the graduates from Fashion, Graphics, and Film Major • Raising the brand awareness of Binus Northumbria School of Design (BNSD) to the public • To inspire the current and future students of Binus Northumbria School of Design (BNSD) • To share the creativity and innovation of the graduates to the society
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03 STAKEHOLDERS Binus Northumbria School of Design (BNSD) Team up with Northumbria University, Binus Northumbria School of design was established with the purpose of focusing in the creative and fashion industry. The programs are designed in preparing students for professional practice in both corporate and entrepreneurial setting. BNSD provide opportunities for students to take part in immersion trips within Indonesia and abroad that complement students’ research skills and their understanding of cultural aspects of art and design. BNSD also take part in the yearly event, Jakarta Fashion Week as a media for students to showcase their masterpieces.
Northumbria University Northumbria University, Newcastle is the top 10 universities in the UK for the number of graduates entering professional employment. It is internationally renowned for its distinct combination of academic excellence, outstanding experience, and responsiveness. Based in the UK’s two best cities for students, Newcastle and London, Northumbria is one of the largest universities in the UK with more than 35,000 students from 136 countries. Fashion, Art and Design, and Film are among the popular majors in the university.
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VISION + MISSION VISION To exhibit BNSD graduates while increasing the brand awareness and inspiring BNSD students at the same time.
MISSION Creating an innovative graduation ceremony Building a good brand image providing a qualitative program Increase the awareness by having a talk show with people from the industry (e.g. fashion designers, film directors, etc.)
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05 OBJECTIVES
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To exhibit BNSD graduates ( Fashion, Graphics, Film)
Brand Awareness for BNSD
To inspire BNSD current student and new coming students
To share creativity and innovation in a society
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JA N U A R Y 14-16, 2015
T I M E
07. 30 - 18. 00
P L A C E
JW C C AMP U S
BINUS INTERNATIONAL UNIVERSITY
WHAT MAKES US DIFFERENT?
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International collaboration 2014 is the first year Binus have partnership with Northumbria University. Now Binus is called Binus Northumbria school of design.
Our primary focus Exposing our talented students work and promoting them to the society. In a entertaining by presenting it with real live mannequin.
Annual event Valuing BNSD graduates fresh ideas and creativity.
Double degree programs BNSD gives their students a chance to have two kinds of double degree : the 3+1 and 4+0 the students can ether take the last year in Binus or study abroad in New Castle ,UK.
Offers double degree The first privet design school that offers a bachelor degree to the students in Indonesia.
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07 ARTVOLUTION NEEDS YOUR HELP
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To achieve ARTVOLUTION’s vision, mission, and fulfilling its final plan, ARTVOLUTION needs big supports from Indonesia’s Media Companies. We need to establish a very strong
reputation for this year so that our development for the following years can be run as
planned before. We believe that we can do that through intense media exposure from your reputable company.
For further explain our five year plan, we would like to divide our development process into three phases:
1. Establishing Strong Reputation
In this early stage, ARTVOLUTION need massive support in media exposure to be able to
make a statement that even though this is our first year, we are not premature, in fact we are ready to host a mean-to-be international event but with local participants at our first year. We would like to be the best graduation event in Indonesia in two years time.
2. Media Coverage for International Exposure
In the second phase of our project, we believe that start from 2016, we have had enough experiences to host such an event due to the past 2 years we did executed this event. Following that believe, for the third year (ARTVOLUTION 2016) we are going to try to
open ourselves to international exposure. We would invite all universities with excellent reputation from around the world.
For that reason, we hope that our media partners will help us to get International attention by stretching their ability to expose ARTVOLUTION to the whole world.
With that reason, we hope that our media partners will help us to get International attention by searching their ability to expose ARTVOLUTION to the whole world.
3. Growing and Gaining More Crowd Through National-Wide and International-Wide Massive Promotion
Sustain the reputation and maintain its development to keep innovating for the years
to come. So, after five years and following all the improvements which you can find in
our five years plan, we believe that it will not be a BNSD project anymore, but it will be a
national project. Our neighbor has started this kind of competition several years ago, and they have succeed to introduce themselves as one of the leader in Art School. But again, we believe with media exposure support through your reputable company, we can make an even better event.
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08 WHY SUPPORT ARTVOLUTION Partnership with Binus Northumbria School of Design Binus Northumbria School of Design is one of the most recognized and reputable school of design under Binus International University, which is the world class university. On the other hand, Northumbria University Newcastle is top ten in the UK for the number of graduates entering professional employment and nine out of ten of graduates are working or studying six months after graduation. Northumbria also ranked 21st out of 111 universities in the 2014 Times Higher Education Student Satisfaction Survey. By supporting ARTVOLUTION, your company would benefit from having a greater exposure towards BINUS students in addition to the recognition from Northumbria . Your company would be able to have a beneficial long-term partnership in the future with two of the finest educational institutions. Brand Exposure Being attended by various organizations and individuals, one of the benefits in supporting ARTVOLUTION is the increase of your brand awareness. Moreover, enhanced exposure of your brand name will be achieved through several marketing tools that we provide, such as company profile on guidebook, social media, banners, and many more. Find Bright Prospect for Your Company ARTVOLUTION will be attended by more than 300 of undergraduate students and high school students across Indonesia. These individuals are bright prospects for your company. Becoming a part of our event means easier access to these entities and to be able to find the most suitable one for your company. Contribute to the Development of Indonesia’s Creative Industry By supporting ARTVOLUTION, you have helped us establishing a foundation of a future Indonesian’s best design graduates. Helping the development of education and the spirit of young people in Indonesia is definitely a good and honorable pursuit. Benefit of Participating in ARTVOLUTION Any business whose aspiration is to be involved in the fashion forward era is invited to support ARTVOLUTION by taking the role of being our partner. The importance of a bright ideas and creativity that BNSD graduates students have would be an asset to Indonesia’s growing fashion industry, therefore by supporting ARTVOLUTION means that you are supporting the growing business in Indonesia now. The event will expose some of the best creations and new ideas that BNSD fashion graduates have and why these students are an asset to the growing fashion business in Indonesia. Every potential creative soul will be presented on 2015 ARTVOLUTION event. Be part of it and support the best assets that Indonesia’s fashion Industry can have.
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09 WHAT WOULD IT BE ON THE D-DAY
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D ATE S
JANU AR Y 14, 15, and 16
P A RTI C I P A N TS
TO TAL 400+
AR TV O L U TI O N
U NIVE R SITY STU DE NTS 20 0 + DE AN, HE AD O F SC HO O L SAGE , ALU MNI 35 0 + GUESTS COMMITTEES HIGH SCHOOL STUDENTS
TOTAL
1250+
THE COMMITTEE
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P R E S I D E N T
E IP HE L ME R C E DE S
V I C E P RES I D E N TS
ATHALIA R E BE C C A MIC HE LLE R AE NA ANDR IK A
S EC R E TA RY
JE SSIC A SAMU DR A
HEA D O F EV E N TS
WAJDAN AL-TU R K I
HEA D O F S P O N S OR S H IP
MAR SYA I. R AMADHIANI
HEA D O F M ED I A PAR TN ER
ATHALIA R E BE C C A
HEA D O F P RO P ER TY
E IP HE L ME R C E DE S
F O O D & B E V E R A G ES
ALIC IA LIVIA MAR GAR E THA
G RA P HI C D ES I G N
K E NC ANA K AR TINI AISYA JASMINE JU LDA GABR IE LA VANIA EVA PS
FILM
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11 CONTACT US PRESIDENT OF ARTVOLUTION / HEAD OF PROPERTY Eiphel Mercedes +62 817 0045 469 eiphelmercedes@hotmail.com VICE PRESIDENT OF ARTVOLUTION / HEAD OF MEDIA PARTNERS Athalia Rebecca +62 87 8451 5875 athaliarebecca@gmail.com SECRETARY Jessica Samudra +62 878 5160 7472 jessicasamudra05@gmail.com FOOD & BEVERAGES Alicia +62 813 3244 4252 alicia12.tab@gmail.com
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