Cranium
C O M PA N Y P R O F I L E
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About Us
It‘s all in the mind they say. That’s what the company
Drawing inspiration and maximizing capablities is
is all about. Using the what the mind can do, pushing its limits,
never a problem with the team. They maintain a healthy com-
and bringing something new to the table is always the goal of
munication with each other, learning from their mistakes, and
team and the company. Innovating and improving ourselves
constantly refreshing their minds and their aesthetics with nu-
help us to explore what we are capable of and it shows through
merous sources and draws inspiration of what’s around them
our works.
and what they can reach to.
The company consists of five exceptionally talented
Cranium is fresh, adventurous, and is willing to take
individuals who excel in their field of specialty. The team col-
on every challenge handed to it. It wants to make a mark in the
laborates and makes sure to listen to the needs of their client
design industry in the Philippines by it s approach to design
without compromising their own unique style that will soon
and prove that Filipinos can be at par with designers all over
be incorporated with every project given to them. They are a
the world.
bunch of happy, responsible, and creative people with unlimited ideas running through their minds. They embody the name of the company and commits to keep up with the trend of today’s design world.
VISION
MISSION
GOALS
Cranium envisions to create design trends not only in the Philip-
- Our mission is to be a revolutionary design company that pro-
1. Reduce overall budget for design by 10% in 2020 without bar-
pines but also abroad. It sees itself to be the leading design compa-
vides high quality, innovative, and fresh new designs for our clients
gaining quality.
ny in the country and be the creator of most of the brands in the
in the Philippines and abroad.
2. Increase market share for design companies by 20% in 2025.
country and be able to reach out to the global market. Our love
- We ensure that our skills and knowledge with design will meet
3. Increase company revenue by 15% every 3 years.
for design fuels our passion to deliver consistently quality works
the needs of all our clients and be able to deliver exceptional work.
4. Increase customer satisfaction by 30% every quarter since the
and projects.
start of the company.
purpose The purpose of the company is to create designs we like and not designs we are forced to do. We want to make the design process between the client and the team be effecient, fast, reliable, and sensible without compromising quality of our works. The company wants create new ways to incorporate design to the daily life of people and expand our horizons and capabilities.
c o r e va l u e s - A commitment to works made with passion, motivation, and creativeness that meets the needs of our clients. - A commitment to do the company’s best with every project they are given with reliabilty and consistency. - Commited and open-minded with every ideas and have a harmonious relationship with our clients.
areas of expertise Cranium provides the following services with the intent of satisfying the client’s needs: TRADITIONAL MARKETING Print Ad Design Video Advertisement Radio Advertisement Product Research and Development Event Coverage DIGITAL MARKETING Website Design Website Development Social Media Management Interactive Media Development Mobile App Development
C O E N
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A B O U T U S : 0 3 VISION, MISSION, GOALS
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P U R P O S E & C O R E VA L U E S
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R A P H A E L R I PA R I P
G R A P H I C
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D E S I G N
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J EP M A R C ELO &
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I L L U S T R A T I O N
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W E B
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A R R I A N A M AGN O
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P H O T O G R A P H Y
C H R I S T I N E A M ATA
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C O M PA N Y D E T A I L S
C O N T A C T
I N F O R M A T I O N
D E S I G N
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A senior student at De La Salle - College of Saint
Benilde taking up AB Multimedia Arts. His love for design
them with clean, legible, and varied interfaces.
brought him to this school and being a scholar and a con-
sistent dean’s lister, he proves that when you strive and work
ish tasks and deliver quality works. Though he is still in his
for something you love to do, it will all pay off. Being a good
college years, he have already done freelance works that
leader and team-player, Raph can manage his members
allowed him not only to grow as a designer/photographer
and effectively organize projects. He wants his team to col-
but also as a person. He have learned how to communicate
laborate and efficiently finish tasks on time.
to clients and be able to have a unified plan of action at the
end of the day. He always believes that when a person is
He specializes in graphic and layout design, pho-
tography, and UI/UX design. He loves designing books, magazines, and other print designs. He’s also into portrait
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and studio photography. His interest for the human form
G R A P H I C
D E S I G N
ignited his passion to shoot people. Interface design and
p h o t o g r a p h y
user experience is also a field where Raph exceeds in. He
&
was taught how to effectively organize datas and present
Raph is very disciplined and always want to fin-
motivated, everything is and always will be - possible.
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CAUTION: MOBILE BAR BRANDING & GRAPHIC DESIGN
C U LT U R E S H O C K PH OTO G R A PH Y
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c h r i s t i n e
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Christine Amata is a multimedia artist & design-
ally cooperate with anyone when it comes to work.
er studying in De La Salle-College of Saint Benilde. She
specializes in video production, web design & graphic de-
tion is attainable through art and design. She has a knack in
sign. She is a one of the few School of Design and Arts
creating stories and picturing events that would truly amaze
(SDA) scholarship grantees. She also has a background on
her viewers. Her imagination ranges from realistic to im-
theater production and stage management. She is the cur-
possible. Her works usually present her mind’s capability of
rent Company Secretary of Stage Production Operations
thinking outside the box.
Team, DLS-CSB’s resident theater production team.
Tin considers herself as an obsessive-compul-
sees beauty in everything and she showcases it through mul-
sive person, and has a knack on organizing things. She is a
timedia arts in order to share her defined perspective of the
grammar nazi, a literature geek and a science lover. She can
world.
manage to do things under pressure, and enjoys impromptu conceptualization. Though she is more efficient in doing work alone, she is a good team player, willing to profession-
She is an idealist. She firmly believes that perfec-
Tin sees the world in a different perspective. She
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Arriana Magno is a Multimedia Arts Student
riana mostly use bright colors for her works, since she con-
from De La Salle - College of Saint Benilde. She wants to
sider that it is attractive and can get more attention. She
explore most of the fields of MMA. She loves the feeling of
takes her project as challenges where she strives to make her
thinking creatively and coming up with an idea that I never
works speak for themselves.
thought I come up with. Also, she is currently a member of the CSB Pep Squad, which she considered, to help her gain her confidence higher.
Arriana is currently focusing on her Website
Coding, HTML and CSS – since as a multimedia artist, having a different view with website codes is a big catch. Other than that, she is also targeting her illustration abilities
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g r a p h i c s &
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better for her motion graphics skills to be developed.
More of her works focuses on minimal art that
extremely give sharpness and simplicity on her piece. Ar-
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THE SHOW MOTION GRAPHICS
E N T R A DA WEB DESIGN
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M A R C E L O
I L L U S T R A T I O N a n i m a t i o n
&
such as logos and shirt designs.
ing at the De La Salle College of Saint Benilde. He wants
to pursue his passion and work at the advertising industry
be the process of animating but the narration itself. Sto-
in the near future. His hobbies include playing competitive
ryboarding and designing characters are his favorite parts
multiplayer games and drawing. Jep has a background in
in making animation. One of his dreams is to create an
marketing management for having it as his previous course
animation series like South Park, a satirical comedy with a
before taking up multimedia arts. He believes that digital
lesson. Jep believes that we need to introduce satire to Filipi-
marketing is a booming industry and can lead to a good
nos to fix our broken culture and at the same time improve
career.
our entertainment standard.
J E P
Jep Marcelo is a multimedia artist currently study-
As an artist, Jep focuses his talent on illustration
Jep also has a passion for animation. It may not
Jep Marcelo is not only a multimedia artist. He is
and animation. His inspiration for illustrating are animes
a marketer for both traditional and digital, a DotA player,
and mangas he read as a kid. Most of his artworks are made
an illustrator, an animator and a good friend.
in Illustrator. He is currently shifting his drawing skills from drawing anime characters to relevant marketing collaterals
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My name is Anjel Marlene P. Ribay. You can call
Conceptualizing ideas with friends is a good exercise for
me ANJEL. Currently studying Bachelor of Arts in Multi-
me in terms of my style and design aesthetics. I would say
media Arts at De La Salle - College of Saint Benilde.
that my artistic approach to everything have changed since
I’m quirky but passionate with illustration, pho-
I entered my school. It has taught me a lot not only with
tography, and sound design. I’m adaptable, curious, friend-
the skills I need to acquire and hone but also it helped me
ly, and dedicated. I frequently look-out to designs and ideas
to open myself more and to think outside the box. Now, I
that inspires me. I am willing to learn and can work great in
can push myself more and do better things and maybe try
a team.
out different experiences I have never tried before.
I’ve always wanted drawing stuff and creating
art from what inspires me. With every work I do, I always put a part of myself in it. It’s sharing what I have learned
a n j e l
I L L U S T R A T I O N a u d i o
and which part of my life I’m already in or have achieved.
r i b ay
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That’s what I keep in mind whenever I draw something or create projects. I like collaborating with my friends too.
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UNTITLED2 T R A D I T I O N A L PA I N T I N G
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R A P H A E L R I PA R I P raphaelriparip@gmail.com 0905 243 0000 raphaelriparip.com C H R I S T I N E A M ATA c h r i s t i n e j o y. a m a t a @ b e n i l d e . e d u . p h 0917 849 3365 christineamata.com ARRIANA MAGNO arrianaeem@gmail.com 0927 432 8356 arrianamagno.com J E P M A RC E LO sbmarcelo@gmail.com 0917 518 1991 gameswkela.com A N J E L R I B AY anjelribay@gmail.com 0916 605 4549
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Cranium