Cranium Company Profile

Cranium

C O M PA N Y P R O F I L E

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About Us

It‘s all in the mind they say. That’s what the company

Drawing inspiration and maximizing capablities is

is all about. Using the what the mind can do, pushing its limits,

never a problem with the team. They maintain a healthy com-

and bringing something new to the table is always the goal of

munication with each other, learning from their mistakes, and

team and the company. Innovating and improving ourselves

constantly refreshing their minds and their aesthetics with nu-

help us to explore what we are capable of and it shows through

merous sources and draws inspiration of what’s around them

our works.

and what they can reach to.

The company consists of five exceptionally talented

Cranium is fresh, adventurous, and is willing to take

individuals who excel in their field of specialty. The team col-

on every challenge handed to it. It wants to make a mark in the

laborates and makes sure to listen to the needs of their client

design industry in the Philippines by it s approach to design

without compromising their own unique style that will soon

and prove that Filipinos can be at par with designers all over

be incorporated with every project given to them. They are a

the world.

bunch of happy, responsible, and creative people with unlimited ideas running through their minds. They embody the name of the company and commits to keep up with the trend of today’s design world.

VISION

MISSION

GOALS

Cranium envisions to create design trends not only in the Philip-

- Our mission is to be a revolutionary design company that pro-

1. Reduce overall budget for design by 10% in 2020 without bar-

pines but also abroad. It sees itself to be the leading design compa-

vides high quality, innovative, and fresh new designs for our clients

gaining quality.

ny in the country and be the creator of most of the brands in the

in the Philippines and abroad.

2. Increase market share for design companies by 20% in 2025.

country and be able to reach out to the global market. Our love

- We ensure that our skills and knowledge with design will meet

3. Increase company revenue by 15% every 3 years.

for design fuels our passion to deliver consistently quality works

the needs of all our clients and be able to deliver exceptional work.

4. Increase customer satisfaction by 30% every quarter since the

and projects.

start of the company.

purpose The purpose of the company is to create designs we like and not designs we are forced to do. We want to make the design process between the client and the team be effecient, fast, reliable, and sensible without compromising quality of our works. The company wants create new ways to incorporate design to the daily life of people and expand our horizons and capabilities.

c o r e va l u e s - A commitment to works made with passion, motivation, and creativeness that meets the needs of our clients.

- A commitment to do the company’s best with every project they are given with reliabilty and consistency.

- Commited and open-minded with every ideas and have a harmonious relationship with our clients.

areas of expertise Cranium provides the following services with the intent of satisfying the client’s needs: TRADITIONAL MARKETING Print Ad Design Video Advertisement Radio Advertisement Product Research and Development Event Coverage DIGITAL MARKETING Website Design Website Development Social Media Management Interactive Media Development Mobile App Development

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A B O U T U S : 0 3 VISION, MISSION, GOALS

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P U R P O S E & C O R E VA L U E S

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A R E A S O F E X P E R T I S E

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R A P H A E L R I PA R I P

G R A P H I C

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D E S I G N

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J EP M A R C ELO &

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I L L U S T R A T I O N

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A R R I A N A M AGN O

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P H O T O G R A P H Y

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C O M PA N Y D E T A I L S

C O N T A C T

I N F O R M A T I O N

D E S I G N

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A senior student at De La Salle - College of Saint

Benilde taking up AB Multimedia Arts. His love for design

them with clean, legible, and varied interfaces.

brought him to this school and being a scholar and a con-

sistent dean’s lister, he proves that when you strive and work

ish tasks and deliver quality works. Though he is still in his

for something you love to do, it will all pay off. Being a good

college years, he have already done freelance works that

leader and team-player, Raph can manage his members

allowed him not only to grow as a designer/photographer

and effectively organize projects. He wants his team to col-

but also as a person. He have learned how to communicate

laborate and efficiently finish tasks on time.

to clients and be able to have a unified plan of action at the

end of the day. He always believes that when a person is

He specializes in graphic and layout design, pho-

tography, and UI/UX design. He loves designing books, magazines, and other print designs. He’s also into portrait

R A P H A E L

R I PA R I P

and studio photography. His interest for the human form

G R A P H I C

D E S I G N

ignited his passion to shoot people. Interface design and

p h o t o g r a p h y

user experience is also a field where Raph exceeds in. He

&

was taught how to effectively organize datas and present

Raph is very disciplined and always want to fin-

motivated, everything is and always will be - possible.

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RRPH BRANDING

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CAUTION: MOBILE BAR BRANDING & GRAPHIC DESIGN

C U LT U R E S H O C K PH OTO G R A PH Y

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c h r i s t i n e

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Christine Amata is a multimedia artist & design-

ally cooperate with anyone when it comes to work.

er studying in De La Salle-College of Saint Benilde. She

specializes in video production, web design & graphic de-

tion is attainable through art and design. She has a knack in

sign. She is a one of the few School of Design and Arts

creating stories and picturing events that would truly amaze

(SDA) scholarship grantees. She also has a background on

her viewers. Her imagination ranges from realistic to im-

theater production and stage management. She is the cur-

possible. Her works usually present her mind’s capability of

rent Company Secretary of Stage Production Operations

thinking outside the box.

Team, DLS-CSB’s resident theater production team.

Tin considers herself as an obsessive-compul-

sees beauty in everything and she showcases it through mul-

sive person, and has a knack on organizing things. She is a

timedia arts in order to share her defined perspective of the

grammar nazi, a literature geek and a science lover. She can

world.

manage to do things under pressure, and enjoys impromptu conceptualization. Though she is more efficient in doing work alone, she is a good team player, willing to profession-

She is an idealist. She firmly believes that perfec-

Tin sees the world in a different perspective. She

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M A L AYA N A R R AT I V E V I D E O

UNSEENZONE V I D E O F E AT U R E

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Arriana Magno is a Multimedia Arts Student

riana mostly use bright colors for her works, since she con-

from De La Salle - College of Saint Benilde. She wants to

sider that it is attractive and can get more attention. She

explore most of the fields of MMA. She loves the feeling of

takes her project as challenges where she strives to make her

thinking creatively and coming up with an idea that I never

works speak for themselves.

thought I come up with. Also, she is currently a member of the CSB Pep Squad, which she considered, to help her gain her confidence higher.

Arriana is currently focusing on her Website

Coding, HTML and CSS – since as a multimedia artist, having a different view with website codes is a big catch.

Other than that, she is also targeting her illustration abilities

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better for her motion graphics skills to be developed.

More of her works focuses on minimal art that

extremely give sharpness and simplicity on her piece. Ar-

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I RO N M A N MOTION GRAPHICS

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THE SHOW MOTION GRAPHICS

E N T R A DA WEB DESIGN

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M A R C E L O

I L L U S T R A T I O N a n i m a t i o n

&

such as logos and shirt designs.

ing at the De La Salle College of Saint Benilde. He wants

to pursue his passion and work at the advertising industry

be the process of animating but the narration itself. Sto-

in the near future. His hobbies include playing competitive

ryboarding and designing characters are his favorite parts

multiplayer games and drawing. Jep has a background in

in making animation. One of his dreams is to create an

marketing management for having it as his previous course

animation series like South Park, a satirical comedy with a

before taking up multimedia arts. He believes that digital

lesson. Jep believes that we need to introduce satire to Filipi-

marketing is a booming industry and can lead to a good

nos to fix our broken culture and at the same time improve

career.

our entertainment standard.

J E P

Jep Marcelo is a multimedia artist currently study-

As an artist, Jep focuses his talent on illustration

Jep also has a passion for animation. It may not

Jep Marcelo is not only a multimedia artist. He is

and animation. His inspiration for illustrating are animes

a marketer for both traditional and digital, a DotA player,

and mangas he read as a kid. Most of his artworks are made

an illustrator, an animator and a good friend.

in Illustrator. He is currently shifting his drawing skills from drawing anime characters to relevant marketing collaterals

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2 DA N I M A N I M AT I O N

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My name is Anjel Marlene P. Ribay. You can call

Conceptualizing ideas with friends is a good exercise for

me ANJEL. Currently studying Bachelor of Arts in Multi-

me in terms of my style and design aesthetics. I would say

media Arts at De La Salle - College of Saint Benilde.

that my artistic approach to everything have changed since

I’m quirky but passionate with illustration, pho-

I entered my school. It has taught me a lot not only with

tography, and sound design. I’m adaptable, curious, friend-

the skills I need to acquire and hone but also it helped me

ly, and dedicated. I frequently look-out to designs and ideas

to open myself more and to think outside the box. Now, I

that inspires me. I am willing to learn and can work great in

can push myself more and do better things and maybe try

a team.

out different experiences I have never tried before.

I’ve always wanted drawing stuff and creating

art from what inspires me. With every work I do, I always put a part of myself in it. It’s sharing what I have learned

a n j e l

I L L U S T R A T I O N a u d i o

and which part of my life I’m already in or have achieved.

r i b ay

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That’s what I keep in mind whenever I draw something or create projects. I like collaborating with my friends too.

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UNTITLED2 T R A D I T I O N A L PA I N T I N G

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R A P H A E L R I PA R I P raphaelriparip@gmail.com 0905 243 0000 raphaelriparip.com C H R I S T I N E A M ATA c h r i s t i n e j o y. a m a t a @ b e n i l d e . e d u . p h 0917 849 3365 christineamata.com ARRIANA MAGNO arrianaeem@gmail.com 0927 432 8356 arrianamagno.com J E P M A RC E LO sbmarcelo@gmail.com 0917 518 1991 gameswkela.com A N J E L R I B AY anjelribay@gmail.com 0916 605 4549

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Cranium