MC Digital Edition 3.30.22

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Section C

Michigan Chronicle

Vol. 85 – No. 30 | March 30 - April 5, 2022

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Van Dyke Horn and Lambert Global Join Forces By Sherri Kolade A new strategic partnership is aligning two local public relations and communications agency firms to further impact multicultural messaging in Detroit and nationally. Detroit-based Van Dyke Horn Public Relations (VDH) and Grand Rapids-based Lambert Global (Lambert) announced that they have entered into a business alliance to combine VDH’s relations and community engagement expertise with Lambert’s leading integrated communications and investor relations practice, according to a press release. VDH, the largest minority public relations agency in Michigan, has held a Minority Business Enterprise (MBE) Certification for the last 24 years. Joining VDH’s current owner, President, and CFO Marilyn Horn, Lambert will invest a less-than-majority stake in VDH. VDH will also remain as a minority-owned and managed entity, with all day-today operations and management VDH-controlled. Georgella Muirhead, VDH CEO, told the Michigan Chronicle in an exclusive interview that this alliance and partnership is bringing the best of both worlds together.

Developers Gregory Jackson and Richard Hosey

Building Detroit:

Local Developers Continue Path Towards Black Development Inclusion with Historic Fisher Plant By Sherri Kolade

Marilyn Horn, President, and CFO Van Dyke Horn & Jeff Lambert, Chairman, Lambert Global “This is a strategic alliance,” Muirhead told the Chronicle, adding that the two companies have strengths that will help each other. “Lambert (has a) wonderful public relations agency. … But they really didn’t have a strong multicultural marketing partner.” Muirhead added that Lambert does well in national contracts and can help boost VDH and more and will make the joint companies “a very competitive organization.” According to a press release, collaborative projects between the two organizations will be co-led by Lambert CEO Michelle Olson, APR, and Chairman Jeff Lambert in concert with Marilyn Horn, VDH president, and CFO, and Muirhead. Both firms were founded in 1998, and both are local-turned national success stories, in which they rose in ranks from startups to industry leaders spanning public relations, community engagement, investor relations, integrated marketing, corporate communications, and multi-cultural marketing. The two firms have shared clients and campaigns over the years in the non-profit and corporate sectors. This alliance makes double the impact, Muirhead said. “It’s both a historic moment and a forward-thinking moment,” she

See PARTNERSHIP page A2

WHAT’S INSIDE

After decades of being an eyesore and symbol of decay the Fisher Body 21 factory at 6051 Hastings St. will be transformed into a mixed-use housing complex. Developers Gregory Jackson and Richard Hosey along with builder Kevin Lewand, founder of the Lewand Development, plan to bring affordable housing to the city’s Greater New Center area through this Black-led project. Hosey and Jackson talked to the Michigan Chronicle about how their vision for the building is coming to life one measured step at a time. For years, many have called for the old factory’s demolition, but Jackson, Hosey and Lewand saw the vision to rehabilitate it into the Fisher 21 Lofts. At $134 million, the project is believed to be the largest African American-led development deal in Detroit’s history. The project team is all Detroit-based and dedicated to hiring city workers and contractors, meaning the Fisher Lofts will not only bring quality market-rate and affordable housing to the city but also jobs. “We’ve both been driving around, and both were thinking how nice it would be to change this building around,” Hosey said just outside grounds recently. “We [Jackson and I] grew up in similar ways and have similar thought patterns of always striving for excellence and the like.” Lewand agrees and told the Michigan Chronicle that his nearly 30-year-old construction team brings “something special to the table.” “We’re a talented group of people here,” he said. “Being part of the team that has the skill and the ability, and the local knowledge is what’s crucially important to me.”

Hosey said that being a Black developer where “Black money” is on the table is not lost on him in Detroit, adding that it is important to make sure that the “barriers are removed” so the development opportunities are more equitable for other developers, too. Jackson said during a recent press conference that he is “excited” to be part of a project that is supported by Mayor Mike Duggan, his staff and the entire city of Detroit. Jackson, “born and raised” on Linwood, added that he is glad to also invest in the city he still lives in, regardless of his color. “We’re not here because of a race -- because we’re a certain color doing something,” Jackson said, adding that this is not a Black deal but a business deal. “We’re here because we’re business people.” Roderick Hardamon, a Black developer and CEO of multi-use real estate group URGE Development Group, told the Michigan Chronicle that in a primarily Black city having one of Detroit’s own developers working on this project is impactful. “Having developers that represent the residents of the city provides a state-

“We’ve been waiting a long time.” That is what Detroit resident Ann Connally said after learning of multi-million investments coming to the Detroit Community Schools District (DPSCD).

Where Fashion and Finance Meet City.Life.Style. B1

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DEVELOPERS page A2

DPSCD’s Community and Students React to $700M District Proposal Investments By Sherri Kolade

Black Designers:

ment of trust and context that continually [is] rebirthing the revitalization,” Hardamon said, adding that the developers have a cultural “context that is relevant and resonates.” Hardamon also said that for those who “never left Detroit,” being able to see in real-time that other Black people are an integral part of the revitalization of the city is also key. “The Fisher Body [plant] is a symbol and statement of that,” he said. “When you have context of culture and communities in which you are impacting ... influences how you develop.” Duggan announced during a press conference in early March that the Fisher Body 21 factory, the “largest African-American-led project in city history,” was revealed to be not only a housing project but a transformative initiative to create a new destination retail district, according to a press release. “For almost 30 years, Fisher Body 21 has loomed over the I-94 and I-75 interchange as an international poster child for blight and abandonment in our city,” Duggan said during a mid-March press

Connally, a president of the Alumni Association with Pershing High School and retired guidance secretary, told the Michigan Chronicle recently that as the president for the past 30 years she has seen decades’ worth of promises and plans come to fruition, and some not always delivering. But this time she sees the initiative. DPSCD’s investments, to the tune of $700 million, encompass fixing the district’s older buildings in major need of help. A recent DPSCD announcement of a proposed Facility Master Plan would fix the future of school building use in Detroit, according to a press release. The plan is the next phase of the commitment to continue the process of rebuilding the District after

Emergency Management through improved school buildings. “One of the first things I observed during the superintendent interview process in

2017 was the overall low condition of school buildings. Over the last four years, I am proud of the fact that the district experienced facility investments for the first time in over a decade through unspent expenditures, but this was simply putting a bandaid on a life-threatening wound. Access to federal relief funding provides us now with an opportunity to make a substantial shortand long-term investment in our school buildings that paves the way to a broader investment plan to right-size the district and provide each employee and student with a school building they deserve,” said Dr. Nikolai Vitti, superintendent, DPSCD. Connally said that the renovations are “a long time coming.” “I’ve watched the school [buildings] deteriorate over the years,” Connally said, adding that DPSCD has put “Band-Aids on” what needs to be long-term fixes. “Things that needed to be repaired or replaced, so this is a ... Godsend,” she said,

See INVESTMENTS page A2


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