Winter 2012

m i c h i g a n v e t e r i n a r y m e d i c a l a s s o c i at i o n

MVMA’S 2013 PRESIDENT, RALPH J. HUFF, DVM SHARES HIS THOUGHTS

in this issue . . .

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Board of Directors Update

5

Power of Ten Leadership Academy

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Renew Your License

10

Vector-Borne Epizootic Hemorrhagic Disease Outbreak special insert

MVMA Member Benefits

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New Practice Resource Tools

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Ten Reasons Not to Miss the Michigan Veterinary Conference

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Brush Up on Your Backyard Chicken Skills

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What Has Happened on Your Facebook Page?

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People, Pets & Vets 2012: A Great Time for All

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Do You Understand the New Standards in Client Care?

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correction: “Warning! Entering Tick Territory”

Who Moved Our Cheese? ne of the most rewarding parts of my professional life has been my association with MSU’s Practice Based Ambulatory Program veterinary students and the things that they have taught me. Especially interesting to me is how their professional expectations differ so much from my own.

Most of this “generational diversity” occurs as changing technology of an ever-changing world shapes different generations. For example: Are you reading this on paper or an LCD screen? PC or Mac? Do you Facebook or phone book? Did you grow up in Archie Bunker’s family or Modern Family? Do you live to work or work to live? Did you pay $4,000 for your last year of tuition or $40,000?

Beyond the technology, the most important change has been the cost of our education in relation to income potential. Thirty years ago, a young veterinarian could graduate with a reasonable debt load equal to or less than your first year’s salary. Today, a new graduate typically has student debt of several times that first year’s salary. Salaries have struggled to keep pace with inflation. Education costs (and debt) have greatly exceeded inflation. If this trend continues, in a few years it will take all of a new graduate’s income to pay off this mountain of debt.

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continued on page 2 . volume vii

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number 4

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winter 2012

. “Cheese,” from front cover

Professional excellence.

Compassionate care.

2144 Commons Pkwy., Okemos, MI 48864-3986 tel (517) 347-4710 · fax (517) 347-4666 email mvma@michvma.org facebook www.facebook.com/ilovemyvet twitter www.michvma.org Published quarterly in March, June, September, and December.

Deadlines are the first of the preceding month. editors Karlene B. Belyea, MBA Sheri Fandel 2012 mvma officers & directors officers Dr. Susan Sayles, President Dr. Ralph Huff, President-Elect Dr. Therese Burns, 1st Vice President Dr. Julie Cappel, 2nd Vice President Dr. Frank Carmona, Immediate Past President Dr. Nancy Frank, AVMA Delegate Dr. Kathleen Smiler, AVMA Alternate Delegate Karlene B. Belyea, MBA, Chief Executive Officer directors representing districts Dr. Matthew Taylor, (1) Southern Dr. David Butts, (2 & 3) Michiana & Southwestern Dr. Melissa Owings, (4) Jackson Dr. Lauren Gnagey, (5 & 9) Washtenaw & Livingston Dr. Shirene Cece-Clements, (6) Wayne Dr. Tari Kern, (7) Macomb Dr. Andrea Switch, (8) Oakland Dr. Jamie Snow, (10) Mid-State Dr. Rebecca Kursch, (11) Western Dr. Kurt Dunckel, (12) Saginaw Dr. Kevin Stachowiak, (13) Thumb Dr. Jacob Langendorfer, (14) Northeastern Dr. Bruce Cozzens, (15) Northern directors representing associations Dr. Mike Thome, MI Equine Practitioners Dr. Steven Bailey, Southeastern Michigan VMA at-large directors Dr. Jeremy Boge, Food Animal Dr. Charles DeCamp, MSU CVM Dr. Lori Penman, Lab Animal Medicine layout/design Charlie Sharp/Sharp Des!gns, Lansing, MI printing & mailing BRD Printing, Lansing, MI ▪ The Michigan Veterinary Medical Association represents the veterinary profession in Michigan, advances the knowledge and standards of its membership, and promotes the science, practice, and value of veterinary medicine for the benefit of animal and human health.

Will veterinary medicine be a good return on investment for middle class students when those free market realities come to fruition? Or will student bodies be made up of the rich, living on a trust fund, and the poor that may qualify for an ever-smaller pool of financial aid? Neither of those groups may be concerned with the return on an educational dollar spent, nor will those who rely on a government loan forgiveness program. But the middle class who will have to borrow the cost of education will care, and may consider another career where the return on investment is greater.

How our profession handles the challenges of producing the next generation of practitioners is of utmost importance. As in the book Who Moved My Cheese?, our “cheese” has been moved. Our education investment has greatly expanded and government sources to offset costs have been reduced. Client visits are down and Dr. Google and the Internet ate some of our traditional sources of “cheese.” Some mice would say that with the right lobbyist and the right voting choices, we could get our “cheese” back like it was before. I believe that we need to vigorously defend our exclusive veterinary medicine franchise through our Legislative Advisory Committee, our Political Action Committee, our lobbyist, and our public relations firm. However, we also need new varieties of veterinarians that are more valuable in the marketplace, cost less to produce, and still satisfiy today’s diverse market demands.

Perhaps it is time to consider educational tracking and limited licensure to streamline education and reduce costs.

Alternatively, education could be expanded in the student’s area of interest at the same cost by eliminating other areas of practice instruction that are frequently never used.

For example: Colleges might consider graduating the same proficiency companion animal–only veterinarian in 3½ years (less cost), or graduate an expanded proficiency production-medicine specialist, food animal–only veterinarian in four years (same cost but worth more in that practice area).

Mixed-animal practitioners are a shrinking minority. It may be time to streamline the veterinary education product line to meet demand, cut cost, and improve the new graduate’s ability to practice better medicine more profitably in their area of interest.

We will soon have to change to meet the economic realities of the free market. How we change is up to us as a group to come together as one voice to leverage our influence on the future.

My focus as your president in 2013 will be to promote free-market solutions to strengthen our association and enhance our members’ ability to provide the best possible care and be more productive and profitable.

When the MVMA makes an investment in our continuing education programs, or public relations, or web design, or lobbying, or whatever comes next, it is for your bottom line. The results may not be tangible but they should be palpable in the marketplace.

That is my goal. It is truly an exciting time to be your MVMA president. I am looking forward to hearing your thoughts at the next MVMA meeting, or on paper, Facebook, Twitter, or the next big thing.

—Ralph J Huff, DVM, MVMA 2013 President

Join us on Facebook, Twitter & YouTube!

MVMA’s Facebook page has over 1,600 fans. We are also on Twitter— and you can join the more than 1,400 followers receiving our tweets.

And be sure to view us on YouTube— we’ve had 15,00+ views at www. youtube.com/michiganvma. Don’t miss out on breaking news and important information posted daily on both www.facebook. com/ilovemyvet and www.twitter.com/michiganvma.

U.P. Miracle of Life: Another Great Year! he 19th annual Miracle of Life Exhibit at the Upper Peninsula State Fair was once again a resounding success story.

The MOL exhibit is the most well attended exhibit at the fair. This year it was housed in the “Miracle of Life Education Pavilion” which was dedicated on Monday August 13 with a ribbon cutting ceremony. The new building houses four other exhibits including Michigan Farm Bureau which is one of our sponsors. Other sponsors include Greenstone Farm Credit Services, MVMA

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and the Thompson Veterinary Clinic.

The exhibit was staffed by loyal local veterinarians Drs. Sue Laskaska, Krissy Palo, Marlene Mackie, M. Katherine White, Emily Niemi, Ben Bartlett, Jim Boydston, Laura Havelka, Tracy Nyberg, Barry Wehner and Ron Schwab as well as LVT’s Beth McLaren and Wanda LeMaster.

The exhibit was cared for by second-year CVM students Richard Blair, Anne Traynor, Lindsay Cronin, and Allan Mergener along with third-year CVM students Sarah Schro-

eder, Laura Benoit, Kendra Creighton, and Kallie Ashcraft who all worked long hours and gained lots of hands-on experience.

There were over 100 chicks hatched in the exhibit as well as 21 piglets delivered from two sows. We had eight ewes give birth to 16 lambs, and 11 cows deliver 14 calves— all to capacity crowds!

We look forward to next year in our new building and, as always, please contact Drs. Gail Hoholik and Renee Coyer if you would like to volunteer.

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board of directors update

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he MVMA Board of Directors met on September 27, 2012. Highlights of this meeting are included below.

PROGRESS ON STRATEGIC PLAN

A new strategic plan was developed using facilitators Harrison Coerver and Dave Fellers (see sidebar at right).

LEADERSHIP DEVELOPMENT

The Power of Ten Leadership Academy held a legislative training session on September 12. The session focused on the legislative process, legislation affecting veterinarians and animals, and how to build relationships with legislators. It included visits with each participant’s individual legislators and a tour of the Capitol. MVMA will be looking for new participants for the 2013 Academy (see sidebar, opposite page).

MANDATORY CONTINUING EDUCATION

MVMA’s lobbyist met with the Governor’s Senior Policy Advisory and he indicated that once the new ORR recommendations are implemented, they would be more willing to talk about mandatory continuing education with us. They would like us to put together an issue’s brief, information on requirements from bordering states and information on reciprocity. Zoonotic disease implications need to be emphasized.

ANIMAL WELFARE

The Animal Welfare Committee recommended changes to two MVMA position statements. The Board approved the revised statements as follows:

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MVMA’s 2013–2015 Strategic Plan On September 26–27, 2012, MVMA’s Board of Directors participated in a strategic planning process with representatives from Harrison Coerver and Associates. Prior to this session, MVMA had surveyed veterinarian members, student affiliates and the Board of Directors. The top issues raised by these groups were mandatory continuing education for veterinarians, governance, practice economics and MVMA’s CE programs currently offered. After careful review and analysis of all data, the Board voted to focus on the following objectives. The top three will be worked on initially but the Board and staff hope to move down the list and make headway on all of these issues. n n n n n n

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Achieve mandatory CE for licensure by 2014 Strengthen the value and competitive position of MVMA CE programming Capitalize on technology to add value to membership Strengthen the legislative presence of MVMA Enhance the image of the veterinarian as the authority on animal health and welfare Evaluate the feasibility a membership model that incorporates CE and tracks it as a member benefit Streamline and consolidate programs and services to those with the highest use and benefit Design a board and committee structure that is streamlined and integrated

defined by Michigan law. MVMA supports

ful acts may be unintentional and related

strict enforcement of existing law at

to ignorance or lack of education, inten-

the felony level. The MVMA encourages

tional forms of animal abuse cannot be

veterinarians to recognize the signs of

tolerated.

animal fighting and to assist with en-

Since veterinarians have a responsi-

forcement and education. When signs of

bility to both animals and the public, and

animal fighting exist, MVMA encourages

may be the first contact with an abused

veterinarians to contact the appropriate

animal, they should take an active role in

authorities.

detecting, recognizing, preventing, and reporting animal abuse.

position statement on animal

The veterinary profession should

abuse and animal neglect

educate its members to recognize, docu-

Animal abuse ranges from minor neglect

ment and report animal abuse, develop

to willful and malicious intent to harm.

forensic models, discuss legislation con-

position statement on animal

Animal abuse is often an indicator of

cerning reporting by veterinarians, and

fighting

other forms of violence and studies have

collaborate with other animal and human

The Michigan Veterinary Medical As-

shown that there is a correlation between

sociation condemns animal fighting as

animal and human abuse. While neglect-

the michigan veterinarian • winter 2012

continued on page 6 .

front row: Amy Morris, Lisa Farnum, Karlene Belyea, Dr. Tari Kern, Dr. Jenna Corbett, Dr. Jean Hudson, Dr. Angela Lusty, Kara Henrys, Dr. Dana Tatman-Lilly. back row: Dr. Ryan Carpenter, Dr. Marcia Backstrom, Dr. Jackie Ponstein, Dr. Kristin Knirk, Dr. Krista Cook, Dr. Charlotte Lucas, Dr. Frank Carmona (team leader). missing from the photo: Dr. Kristin Spink-Hauger.

Power of Ten Leadership Academy ave you graduated in the last eight years? If so, consider participating in MVMA’s Power of Ten Leadership Academy!

Are you looking for a way to discover your full potential now that you’re a practicing veterinarian?

Designed to cultivate leadership skills and provide important real-world learning experiences, the Power of Ten Leadership Academy will provide ten recent graduates (graduated from a college of veterinary medicine with a DVM degree in the years 2005–2012) with four leadership development sessions over a year-long period.

MVMA will provide topic experts, food, and overnight expenses (if necessary) at no charge for participants to attend sessions that not only convey the key learning points about leadership, but also deepen the understanding of class members on a number of related topics. Likely topics/sessions will include:

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n n n n

n n n

Team building and staff leadership Media Training: effective communications and public speaking Generational differences Personality assessments: understanding yourself and others to develop effective strategies to deal with different or difficult people/colleagues Best practices in human resources and practice management Legislation affecting veterinary medicine Work/life balance and personal wellness

first: Get your practice owner to commit to supporting your involvement in this initiative since it means you will likely miss four days of work for these important sessions. second: Contact MVMA at mvma@michvma.org or (517) 3474710 for an application form.

— MVMA thanks Elanco Animal Health for their partnership on this important initiative! —

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board of directors update

welfare groups and professionals within communities to eliminate animal abuse.

INVESTMENT TASK FORCE

A revised version of the MVMA Investment Policy Statement was approved by the Board.

NOTICE OF MVMA ANNUAL MEETING

The annual meeting of the MVMA will be held in conjunction with the Michigan Veterinary Conference on Friday, January 25, 2013, from 12:30–2:00 pm in Hall C of the Lansing Center. The agenda is as follows: 1. Call to Order 2. Introductions & Welcomes 3. MVMA Awards 4. MVMA Board of Directors Recognition 5. President’s Report Additional information will be shared via a slide show which will include the Michigan Animal Health Foundation, President’s Honor Roll, MVMA’s Mission & Strategic Priorities, and other important MVMA activities.

SALES AND USE TAX FOR VETERINARIANS

According to MVMA’s lobbyist, the Michigan Department of Treasury has commenced a significant increase in Sales and Use Tax audits on many businesses including veterinary practices. Several MVMA members have been subjected to audits that have resulted in significant tax liability, penalties, and interest to DVM practices.

While Treasury has not published any amendments or retractions, it has come to the MVMA’s attention that Revenue Administrative Bulletin 1990-24, “Sales and Use Tax Guidelines for Veterinarians,” is no longer considered as controlling and should not be relied upon for tax compliance.

Since Treasury has not provided a replacement standard or guidance, MVMA has no replacement alternative to offer members at this time. Therefore, MVMA is urging 6

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practitioners to contact their CPAs and tax attorneys to assure proper tax compliance with respect to Michigan Sales and Use Tax. There has been a case cited by auditing treasury personnel that applies: Catalina vs. Treasury 470 Mich 13 (Michigan Supreme Court Case, 2004). This case dealt with single combined transactions and included a six-part “Incidental to Service” test for the provision of services and transfer of tangible personal property. The six-part test includes:

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What the buyer sought in the transaction What the service provider is in the business of doing Were the goods provided as a retail enterprise with a profit-making motive?

Are the tangible goods available without the service?

What extent the service contributed to the value of the physical item transferred Other factors relevant to the transaction MVMA is working with other associations

RENEW YOUR LICENSE! RENEWALS MUST NOW BE DONE ONLINE

ach year, MVMA receives a couple of calls from panicked members who forgot to renew their veterinary licenses. Remember that you must renew every two years and the expiration date is always December 31. Licenses must now be renewed by going online to the e-License website at www.michigan.gov/elicense. A renewal notice is mailed to your address of record approximately 60 days prior to the expiration date and includes information about how to renew your license online. The online renewal website is available 24/7 and payment can be made by Visa, MasterCard, or electronic check. If an individual holds a professional license and a controlled substance license, both licenses can be renewed online but there is a separate online renewal process for each license.

To avoid paying a late fee, you must renew your license online on or before the date it expires. You can still renew online if you are within the 60-day grace period after your license expires, but you will be required to pay the renewal fee plus a $20 late fee. If your license is not renewed within 60 days after your expiration date, your license will lapse. When your license lapses, you can no longer practice your profession nor can you identify yourself as a licensed or registered individual. Practicing without a valid license is a felony under the Public Health Code and can result in legal proceedings as well as disciplinary actions.

Regardless of whether or not you receive a renewal notice, it is your responsibility under Section 333.16201(1) of the Public Health Code to renew your license or registration prior to the expiration date.

If you experience problems with the online renewal process, please contact the Bureau of Health Professions at (517) 3350918 or email us at bhpinfo@michigan.gov.

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and business groups in an attempt to bring clarity and closure to Treasury’s actions.

MVMA encourages practices to talk to their CPAs and attorneys about the most recent ruling and appeal, review current practices and use the six-part Catalina case test.

ATTORNEY GENERAL CONFIRMS WHO CAN GIVE RABIES VACCINATIONS

MVMA’s Legislative Advisory Committee was recently presented with the question of whether a licensed veterinary technician

should be allowed to give rabies vaccines in a shelter situation. To clarify the law, MVMA’s Lobbyist worked with Senator Jim Marleau to obtain a current opinion letter from the Attorney General’s office. The letter states that a veterinary technician may administer rabies vaccines required under the Dog Law, provided the individual is licensed as a veterinary technician in Michigan, is acting under the supervision of a licensed veterinarian, and the veterinarian signs the rabies vaccine certificate. (see letter, above).

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Vector-Borne i Epizootic Hemorrhagic Disease Outbreak worst in state’s history

t sounds like something from a horror movie: tiny biting flies spread a virus that infects and kills almost 10,500 over the course of less than three months. Those infected begin showing signs (weakness, loss of appetite, rapid pulse and respiration, excessive salivation, and fever) about seven days after exposure and then, just eight to 36 hours after developing symptoms, pass into a shock-like state, lie down and die. But this isn’t the fantasy of fiction; it’s the story of what happened to wild white-tailed deer in Michigan’s Lower Peninsula from late July through mid-October, 2012.

The virus is termed epizootic hemorrhagic disease (EHD) and it is spread by an insect vector, midges (sometimes called no-seeums). In Michigan, deer die-offs attributed to EHD have occurred periodically since 1955 in multiple counties. From 1955 through 2011, the estimated total mortality of deer attributed to EHD is 2,150. But this season was different. Very different. In the past, the maximum number of counties affected during an outbreak was six. This season, an estimated 10,430 deer (the current number available at the writing of this article) across 39 counties have been reported dead as possible EHD cases, with laboratory confirmed cases in 29 counties.

The Michigan Department of Natural Resources (DNR) began reporting on the outbreak in late July when EHD was confirmed as the cause of death in deer found in two counties in southern Michigan— Ionia and Branch. Tom Cooley, biologist and pathologist at the DNR Wildlife Disease Lab, suspected EHD in these cases and the Michigan State University Diagnostic Center for Population and Animal Health (DCPAH) confirmed the presence of the virus. But it soon became clear that what began as a typical, localized EHD outbreak was quickly turning into the biggest outbreak recorded in the state.

A BRIEF BACKGROUND ON EHD n

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Courtney Chapin

EHD affects wild and domestic ruminants. In addition to whitetailed deer, susceptible species which show clinical disease include cattle, mule deer, and Rocky Mountain bighorn sheep.

There is no evidence that it can be transmitted to humans through contact with, or eating venison from, an infected animal.

The EHD virus does not spread from animal to animal and must be transmitted via the insect vector, Culicoides; a midge can transmit the disease after it has bitten an infected animal.

Infected deer often use bodies of water (streams, lakes, rivers, etc.) to cool themselves down for relief from the fever and as a result, dead deer are often found in or near water.

CLINICAL SIGNS & DIAGNOSIS

While infection with EHD virus may occur in white-tailed deer, cattle and other ungulates (both wild and domestic), white-tailed deer are 10

the michigan veterinarian • winter 2012

A.

B.

C.

D.

the species most severely affected by overt disease. For white-tailed deer, infection can cause a high rate of mortality whereas infected cattle seldom show signs of disease, and mortality is typically low (Savini et al).

Many practitioners, and even a lay audience, are more familiar with another hemorrhagic disease, bluetongue virus (BT). In fact, EHD and BT are indistinguishable from one another based on clinical signs alone. In addition, clinical signs may be similar to other cattle diseases such as bovine viral diarrhea/mucosal disease, infectious bovine rhinotracheitis, vesicular stomatitis, malignant catarrhal fever, and bovine ephemeral fever (Savini et al). Therefore, laboratory testing is necessary to make a definitive diagnosis.

As the name implies, the lesions of EHD in white-tailed deer are characterized by extensive hemorrhages that range from pinpoint to massive. These can be found throughout the body—no organs appear to be exempt. The tissues most suitable for testing, and most regularly affected, are lung, liver, kidney, and spleen. The tissues most commonly used for laboratory diagnosis of EHD are lung and spleen. .

E.

A. Suffuse hemorrhages on serosal surface of the rumen.

B. Blood stained stomach contents (rumen and reticulum).

C. Subcutaneous serosanguineous edema.

D. Serosanguineous fluid between the pericardial sac and the heart.

E. Hemothorax.

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At DCPAH, the testing for EHD has been ongoing since the end of July and was a daily occurrence from the end of August through the end of September, when some days involved processing tissues from 10–15 deer. Immunodiagnostics/Parasitology section chief Dr. Steve Bolin says, “We’re doing a nested PCR which is a very sensitive assay . . . It’s broad spectrum, so it should pick up all the serotypes of EHDV. It is susceptible to PCR inhibitors; we certainly ran into that problem almost immediately this year with false negative results. We had to go back and reassess how we were handling our samples. Essentially, we found that we had to dilute our samples 50- to 100-fold to get away from inhibitors.”

Managing this volume was not a problem, however, because, as Bolin says, “We try to structure our work flow and use processes that allow us to take on new tests with relatively large numbers of samples without disrupting our day to day activities.

Even in the absence of a new disease, we will routinely experience surges of normal testing that will essentially do the same thing to us, that could potentially disrupt our normal flow of testing if we didn’t have processes in place. We have plenty of people cross-trained and use teamwork . . . We did create a deer team. That became a necessity relatively early in the outbreak.”

DCPAH wasn’t the only one who had to respond to the increase in workload because of the outbreak. Because of the scope of this year’s outbreak, the DNR didn’t stop at confirming cases at the county level but rather went down to the township level.

Cooley says that change meant “instead of doing one [deer], now you’re doing 36.

So you can imagine the amount of time it takes for people to handle phone calls, go out and get animals, get them up to us to process them and all of that. It is significant . . . We’ve had people who have been pretty much devoted to doing this over the last three months.”

WHAT DO VETERINARIANS NEED TO KNOW?

Incidence of the disease should stop following hard frost which kills the midge vector, but if clients inquire about wild deer found dead or exhibiting symptoms consistent with 12

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EHD, they should be encouraged to contact their local DNR field office (list available at michigan.gov/wildlife, under “Contact Information”). Clients inquiring about animals at a privately owned cervid facility should contact DCPAH at (517) 353-1683 for instructions on how to submit samples for testing.

If a pet (most likely a dog) comes into contact with a deer carcass and the owner is concerned or inquires, a conservative recommendation is to encourage them to keep an eye on the pet and watch for any changes that would warrant a trip to the veterinarian. Little is known about the susceptibility of dogs. In a serological survey conducted

in an area having a high prevalence of EHD in white-tailed deer no EHDV positive dogs were detected (Savini et al).

FOR MORE INFORMATION Savini, G.; Afonso, A.; Mellor, P.; Aradaib, I.; Yadin, H.; Sanaa, M.; Wilson, W.; Monaco, F.; and Domingo, M.; 2011. Epizootic heamorragic disease. Research in Veterinary Science 91, 1–17.

Michigan Department of Natural Resources. Epizootic Hemorrhagic Disease. Michigan Wildlife Disease Manual, michigan.gov/dnr.

Michigan Department of Natural Resources. EHD— Outbreak of Epizootic Hemorrhagic Disease in Deer, michigan.gov/emergingdiseases.

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Remember the MICHIGAN ANIMAL HEALTH FOUNDATION . . . for our sake!

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PARTNERS FOR HEALTHY PETS

New Practice Resource Tools emember that advice your dad gave you about fixing things? “First,” he said, “you need the right tools.” Well, now the “right” business tools are available from Partners for Healthy Pets to help steer your business toward even greater success.

Unveiled at this year’s AVMA Convention, the Practice Resource Toolbox, located on the Partnership website (www.partnersforhealthypets.org), offers the veterinary healthcare team a wide variety of useful tools to help guide the way toward successful implementation of a comprehensive, preventive pet healthcare program. With overwhelming evidence that preventive healthcare is the wave of the future in human and animal health, these tools are designed to educate staff on how to communicate with clients and how to follow through on getting pet owners to turn to their veterinary clinic to help ensure the longest, healthiest life for their companion animals.

Included in the toolbox is a survey en-

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Reasons ns Not To M Miss the Michigan ch Veterinary na Conference! e

January 25–27, 2012

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Lansing, Michigan

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titled The Opportunity, which affords both staff and clients the opportunity to reveal the effectiveness of communication during a veterinary visit. The results have so far been a real eye opener for early participants in the beta testing of the survey. Veterinarians who thought they were doing a superior job of communicating with their clients through spoken word and even written communications found that clients were not listening, not understanding and even misinterpreting what was being said. Those early participants were able to tweak their communications and, as a result, saw an almost immediate difference in both appreciation for the importance of preventive care and compliance with veterinary directives.

The AAHA/AVMA Canine & Feline Preventive Healthcare Guidelines were an early addition to the website and are now complemented by continuing education modules that focus on the medical elements and implementation of the Guidelines. In

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addition to the modules on the website, another module has been designed by the VetMed Team, the same CE content provider that practices have turned to for years for healthcare staff office-training materials.

A step-by-step process to establishing a monthly payment program for clients as well as team training materials that underscore the important role each healthcare team member plays in promoting preventive healthcare to clients already exist on the site. In the coming months, more tools will be added to the toolbox to enhance the success of the healthcare team. What’s more, there will be learning tools for every learning style—from video to webinars to written materials. Whatever the learning style, each team member will have the “right tools” at their fingertips to help ensure healthier pets and successful businesses.

Janice L. Trumpeter, DVM ASVMAE Immediate Past President

MVC CE programs are top notch and comprehensive for all veterinary professionals.

You can network with college classmates, friends, and colleagues.

Over 100 exhibitors will welcome you.

CE tracks include companion animal, food animal, equine, emerging animal health and disease topics, practice management, staff development, veterinary technology, and nontraditional medicine.

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Wet labs provide veterinarians and veterinary technicians with hands-on learning.

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The MVC is centrally located with easy access.

There are plenty of fun events.

Attending CE in Michigan helps our economy and saves you money.

Lunches and refreshments are included with your registration fee at no additional cost to you.

There are special low lodging rates.

STATE VETERINARIAN’S BULLETIN

Brush up on your backyard chicken skills ublic Act 93 of 1981, the Michigan Right to Farm Act (RTF) was passed to protect farms and farmers as urban and suburban dwellers moved out to the country and realized they didn’t like the odors, noise, and “nuisance” of farm activities. The RTF Act has successfully stood the test of time, however, it has historically applied to farming operations in rural areas, or farms that have been “grandfathered” in as the rural areas became suburban.

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Under RTF, the Michigan Department of Agriculture and Rural Development (MDARD) and agriculture partners develop policy regarding Generally Accepted Agriculture Management Practices (GAAMPs).

In accordance with these policies, a herd or flock of animals above a concentration of 50 units (dams and offspring) have to follow the Siting (location) GAAMPs in order to be exempt from nuisance complaints under the RTF Act. Farms with fewer animals still have the right to farm, but they are not required to conform to GAAMPS in order to receive protection.

On January 11, 2012, the Michigan Commission of Agriculture and Rural Development revised the GAAMPs preface language to exclude municipalities with a population

of 100,000 or more when a zoning ordinance has been enacted to allow for agriculture.

With this language, the City of Detroit Planning Commission reconvened an Urban Agriculture Working Group to develop city ordinances on urban gardening and farming. For six months, MDARD staff assisted in the development of the language by bringing program experts on poultry and animal health, pesticide use, composting, and soil testing for toxins.

In the meantime other municipalities in the state have developed their own ordinances that allow for a small number of chickens for either egg or meat production for personal consumption.

As a private practice veterinarian you may find your next client holding a fancy

Polish Crested or a Mille Fleur, and their emotional attachment to this animal may be just a strong as to a dog or cat. Encourage clients to establish a relationship with a food animal veterinarian, or as an urban veterinarian, you may decide to include poultry in your practice. Either way, brush up on your skills, or have a referral number at hand before someone walks in the door with a surprise wrapped in a towel.

Visit www.backyardchickens.com to get a sense of the interest in backyard birding.

MDARD has a nice set of reference guides to poultry disease of public health and economic importance, and the Merck Veterinary Manual is always a good go-to standard for disease and animal health information. If you are a member of the Michigan Emergency Veterinary Network these reference guides are available on-line. If you are not a member we will be glad to send copies to you. Contact Jeanne Davis at davisj6@ michigan.gov, or call (517) 373-8118.

—State Veterinarian Steven L. Halstead, DVM, MS

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Run Wild for the Detroit Zoo he Macomb Community College Veterinary Technician Program participated in the “Run Wild for the Detroit Zoo” again this year. Every September thousands of people gather at the zoo for a chance to help raise money for the Ruth Roby Glancy Animal Health Complex. Participants are involved in events such as the 5k and 10k run, as well as a walk within the zoo. This is a great chance to help raise money for the animals.

In addition to helping raise funds for the zoo, Macomb Community College has had an ongoing friendly competition with the other vet tech programs in Michigan. Whichever school brings in the best scores goes home with the “Run Wild” trophy. MCC was the 2010 winner and were happy to announce that the “Run Wild” trophy returned home with them and is on display in the teaching hospital at the Vet Tech Program at Macomb.

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“Team Macomb,” 2012 Run Wild trophy winners.

What has happened on your Facebook page? f you are like many administrators of business pages on Facebook, you have probably seen a decrease in the “reach” that you are receiving from your regular postings. At the same time, Facebook has put renewed efforts into recommending that pages use their Facebook ads or Promoted Posts functionality. Coincidence? Probably not, according to most experts at social media sites like Social Media Today, Marketing Land, and Quora.

As mentioned in past discussions, Facebook uses an algorithm (EdgeRank) in order to rate whether or not your page’s post will be seen by any single Facebook user who likes your Page. The algorithm looks at the type of post (text vs. video, photo, etc.) as well as past engagement with the user and a specific time decay. At the end of September, Facebook modified the algorithm to throttle back the amount of organic posts showing up in user’s NewsFeeds. Now, most pages report that only about 15 percent of their

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fans actually see their posts.

Should you worry about this or should you be using the “paid” advertising provided by Facebook? The answer, like most things in social media, is complex. First, you should be monitoring your posts through Facebook Insights. This will often tell you what types of posts work as well as what time you should be posting. By regularly posting good, relevant content, it’s not unusual to reach more than 50 or even 60 percent of your fan base. Many of our posts at the Veterinary News Network page often exceed 50 percent of our total “likes.”

Next, understand that the bigger your page is, a lower percentage of fans are reached by your posts. That’s just a built-in mechanism to stop huge brands (Coke, Nike, etc.) from clogging up everyone’s NewsFeed.

Using Facebook Ads or even the Promoted Posts feature may sound intriguing, but you will need to weigh the costs (actually pretty low) with the return (also pretty

low). In an experiment that is still ongoing, we used Facebook ads to promote another one of our pages and saw about 23,000 impressions over a two-week period of time.

Sounds great, but we only received 29 clicks on the ad and only four of those people took action (i.e., “liked” our page or looked at photos, etc).

Finally, remember that although Facebook is the largest social media network, others do exist and it is worth your time to go and claim your presence on those sites (Google+, YouTube, Pinterest, etc). You don’t have to immediately start posting at all sites, but consider this a step in building a more solid foundation, with multiple supports for your media outreach. That way, if Facebook stops working for you, you will have other options to reach people interested in your expertise.

The Veterinary News Network can provide assistance in helping you navigate social media, as well as understand the value of traditional media and helping you protect your online reputation. VNN has partnered with MVMA and we encourage your practice to join us. Learn more at http://www.MyVNN.com.

PEOPLE, PETS & VETS 2012

A Great Time for All

he ninth annual MVMA People, Pets & Vets program was held on Saturday, November 3, 2012, at Macomb Community College in Clinton Township, Michigan.

Over 50 booths, covering a wide variety of veterinary and veterinary-related topics, were on hand for animal lovers of all ages to enjoy. Display subjects included ophthalmology, cardiology, obesity, surgery, anesthesia, rehabilitation therapy, blood banking, radiology, behavior modification, veterinary career opportunities and many more.

The MVMA Healthy Pet Surgical Suite has become a favorite feature at this event, showcasing the importance of spaying and neutering pets. Several surgeries were performed at PP&V for animals awaiting adoption through the local shelter—complete with narration and camera footage up-close in the surgery suite for the attendees.

Students from Michigan State University College of Veterinary Medicine also partici-

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pated in the event at the Pet Loss Support Hotline table and also the ever-popular pathology booth.

The MVMA/MSU “Science, Animals, Medicine & You” exhibit was also present with microscopes and neat things for the kids to see. The Teddy Bear Clinic was quite busy and treated lots of outpatient cases providing physical exams, bandaging, and suturing when needed for the stuffed animals brought by kids attending the big event!

Numerous live animal booths provided up-close and personal encounters with many species including llamas, a miniature Jersey cow, miniature donkeys, birds, Galapagos tortoises, lizards, hedgehogs, guinea pigs, rabbits, several dogs and cats, and a large variety of beautiful pigeons. Kids and parents alike learned about animals with careers through representation from PAWS With A Cause.

The program was quite well-received,

hosting over 800 people this fall and we look forward to ongoing success in the coming years.

Booth sponsors and attendees all seemed to really enjoy the day! The team effort and atmosphere provided by the veterinarians and staff, MCC’s veterinary technology program, animal care groups and educators, and the canine service groups continues to be a wonderful example of what makes our profession so rewarding and worthwhile!

The success of the program truly is a result of their combined efforts and I thank them all for their time and energy. Look for us again next fall on Saturday, November 2, 2013! We always welcome new, energetic volunteers! If you are interested in participating next fall, please feel free to contact me anytime.

Tari Kern, DVM, CVMA, CCRP MVMA People, Pets & Vets Coordinator tkerndvm@yahoo.com

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members in the news

MSU ALUMNI AND STUDENTS RECEIVE AWARDS AT THE AABP ANNUAL CONFERENCE

MSU CVM was well represented at the 45th Annual Conference of the American Association of Bovine Practitioners held in Montreal September 20–22. Five faculty, over 20 DVM and graduate students, and numerous MSU CVM Alumni made the trip.

Of specific note were the following award winners and representatives: n

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Dr. Art Currey, AABP Merk Animal Health Mentor of the Award Dr. Keith Sterner, AABP Pfizer Distinguished Service Award Dr. Roger Ellis, AABP Award of Excellence Henry Reinart, MSU CVM Class of 2014, AABP Amstuz Scholarship Henry Reinart and Levi Smith, MSU CVM Class of 2014, AABP Student Recognition Award LeeAnne Kroll, MSU CVM Class of 2013, the michigan veterinarian • winter 2012

and Tim Eagan, MSU CVM Class of 2014, MSU CVM Student Delegates

DR. MICHAEL CHADDOCK NAMED ASSISTANT DEAN AT TEXAS A&M

“One Health” refers to the inextricable link between animal, human, and ecosystem health. One striking example of its significance is the increasing occurrence world-wide of emerging infectious diseases, nearly 75 percent of which are “zoonotic”— affecting both animals and humans.

Recognizing the importance of these issues, Texas A&M College of Veterinary Medicine appointed Dr. Michael Chaddock as the first ever Assistant Dean of One Health & Strategic Initiatives. Dr. Chaddock

will be the anchor of the One Health Plus initiative within and beyond the college, responsible for designing and implementing education, research, and outreach programs that advance the goals of this important program. As a part of his new role at the CVM, Dr. Chaddock will not only be developing programs to heighten awareness of One Health Plus programs outside the college, but also will be integrating these important concepts into the classroom.

DR. JUSTIN SCHLANSER WELCOMED INTO AMERICAN COLLEGE OF VETERINARY PREVENTIVE MEDICINE

MVMA member Dr. Justin Schlanser was one of thirty-five new diplomates welcomed into the American College of Veterinary Preventive Medicine following successful completion of the certifying examination.

Congratulations, Dr. Schlanser!

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Norris H. Signs, DVM, died on February 8, 2012, at the age of 89. He graduated from MSU College of Veterinary Medicine and was a life member of MVMA. He practiced in Grand Rapids for more than 30 years in both large- and small-animal medicine. He retired to become a full-time farmer in 1990 and was living in Saranac.

Charles R. Martin, DVM, died on June 14, 2012, at the age of 82. He graduated from MSU College of Veterinary Medicine and was a life member of MVMA. He owned and practice small-animal medicine at Glenpark Animal Hospital in Muskegon for 36 years before retiring in Montague.

David L. Erlewein, DVM, died on July 20, 2012, at the age of 69. He graduated from MSU College of Veterinary Medicine and had been a member of MVMA since 1967. He practiced small-animal medicine at Grand Traverse Veterinary Hospital in Traverse City.

Richard D. Barnes, DVM, died on October 12, 2012, at the age of 83.

He graduated from MSU College of Veterinary Medicine and was a life member of MVMA. He practiced for 42 years at Dearborn Veterinary Hospital and was the leader of the Dearborn Outer Drive Kiwanis Club.

Richard Short, DVM, died on November 3, 2012, at the age of 65. He joined MVMA in 1990 and graduated from MSU College of Veterinary Medicine in 1971. He and his wife Rhoda Short, DVM, started Bad Axe Animal Medical Clinic and practiced side-by-side for over 40 years.

The MVMA extends its sympathy to the friends and families of departed members. In memory of deceased members, the MVMA contributes $50 to the Michigan Animal Health Foundation.

Friends of deceased members may send memorial contributions to the Foundation. When contributions reach $500, the member’s name is entered on a memorial plaque displayed in the MVMA office. The MVMA staff thanks those thoughtful members who take time to notify the office and send obituaries of our recently deceased members.

VET PAC thanks our members who supported MVMA’s legislative efforts in 2012! pac backer ($200+) Dr. Therese Burns Dr. Julie Cappel Dr. David Carron

Dr. Jan Krehbiel Dr. Melissa Owings Dr. Stephen Steep contributing member ($50–99)

Dr. Ralph Huff

Dr. Cathy Anderson

Dr. Ron Isaacson

Dr. David Butts

Dr. Lucy Shields Henney

Dr. Frank Carmona

Dr. Jim Lloyd

Dr. Ryan Carpenter

Dr. John Richardson

Dr. Jean Hudson

Dr. Kevin Stachowiak Dr. Hank Vaupel sustaining member ($100–199)

Dr. Jamie Snow member ($25–49) Dr. Shirene Cece-Clements

Dr. Tari Kern

Dr. Cindy Hoorn

Dr. Anthony Kooney

Dr. Lori Penman

MVMA’S NEW SECOND VICE PRESIDENT

Kevin Stachowiak, DVM MVMA is pleased to announce that Dr. Kevin Stachowiak will be joining the Executive Committee as MVMA’s Second Vice President. Dr. Stachowiak owns Caseville Small Animal Clinic and practices small animal medicine with a strong interest in laser surgery. He graduated from MSU CVM in 2000 and has been a member of MVMA since he graduated. He grew up in Essexville and then worked at a large practice in Lake Charles, Louisiana, before moving back to Michigan and taking a position in Caseville.

Dr. Stachowiak is a proponent of organized veterinary medicine. He has represented the Thumb Veterinary Medical Association on MVMA’s Board of Directors since 2009. He continues to serve as Secretary of the Thumb VMA and is a member of the AVMA and the Saginaw Valley VMA. He also served for two years as Vice President and two years as President of the Saginaw Valley VMA. He believes strongly in working in coordination with other veterinarians to foster a growing relationship of cooperation instead of viewing them as competition.

Cutting-edge medicine is another passion of Dr. Stachowiak and he prides himself on keeping up-to-date with the latest technological advances in veterinary medicine. He also has a consulting service and trains veterinarians to use medical equipment Dr. Stachowiak recently married Lindsay Graham. They live in Caseville where he enjoys traveling to warmer climates, scuba diving, and deer hunting when he can’t escape to a warm sunny beach. the michigan ve terinarian • winter 2012

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us at www.animalercenter.com or contact Angie Heighton at angie@animalneurology.com, 248/960-7200.

classified ads relief vets & benefits classified ads veterinarians wanted Full-time experienced veterinarian wanted for a wellestablished SA AAHA-certified practice. State-of-the-art equipment and excellent support staff. Competent medical, surgical, and communication skills a must. No afterhour emergencies. Benefits package. Send résumé to Dr. Donald Schollenberger c/o Rossoni Animal Hospital, 23737 Van Born Rd., Taylor, MI 48180; tel 313/291-6400; email rossonianimalhospital@gmail.com.

Established practice seeking a part-/full-time compassionate veterinarian for recently renovated practice with full complement of equipment. In western Wayne County, excellent support staff, flexible schedule, no after-hours emergencies. Send résumé to dogdoc@ameritech.net.

Part-time associate veterinarian wanted for our 2-doctor SA practice. Our newly remodeled and expanded facility has a great support staff and is very well equipped. No emergencies. Excellent salary and benefits. Contact Drs. Kevin Smyth or Michele Arkens at 734/425-6140, or send résumé to Morrison Animal Hospital, 33607 Ford Rd., Garden City, MI 48135.

Small-animal clinic looking for full-/part-time associate. Located in an affluent area in SE Michigan (Grosse Pointe). Very knowledgeable, dependable staff who anticipates your needs. Ultrasound and in-house blood machines available. Please email résumé to hwdogdok@ aol.com.

Emergency veterinarian, full- or part-time. Guaranteed minimum wage with production. FT benefit package includes health/dental/vision plan, 401(k) plan, licenses, generous CE. Select PT benefits. Well-established 24hour emergency service, new location. Prefer emergency experience. Candidate must have Michigan licenses and be eligible for DEA license. Affiliated Emergency Service.

Contact Jeffrey Dizik (M–F) 313/389-2222, or Rita Hampton at 313/389-1700. Fax résumés to 313/389-1717 or aves@affiliatedvet.com.

Seeking a part-time compassionate SA veterinarian. No emergencies or weekend hours. One year experienced preferred. Candidate must be comfortable communicating with clients. Send résumé to 1710 W. Caro Rd., Caro, MI 48723 or email to maplegrovevet@hotmail.com.

Baker College of Port Huron is seeking a full-time Veterinary Technology Medical Director. Must have a current DVM license and DEA registration with a minimum of 3 years clinical/surgical experience. College teaching experience preferred. Submit cover letter and résumé to Human Resource Department, Baker College of Port Huron, 3403 Lapeer Rd., Port Huron, MI 48060; fax 810/9857066; email hr-ph@baker.edu.

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Small-animal AAHA-accredited hospital in Genesee County seeking a dependable, energetic part-/full-time veterinarian to join our team. Our well-established, newly remodeled hospital is equipped with state-of-theart technologies including digital radiography, in-house laboratories, ultrasonic dental equipment, endoscopy, and gas anesthesia. Excellent benefits and competitive salary. Please submit résumé to singham4@msu.edu.

Part-time associate veterinarian needed for SA practice in Cheboygan, MI. Contact Dr. Rob Nelson at 231/290-0208 or email dvmpractice@gmail.com.

Looking for motivated, personable, high-energy veterinarian for a full-time associate position in western MI. Excellent surgical, medical, and people skills are essential.

We are a full-service hospital with ultrasound, radiology, cold laser, dentistry, in-house laboratory, and surgery. We have an excellent staff and a very nice facility. The position offers the opportunity for ownership. Please send a résumé to Dr. Barbara Bytwerk, Haven Animal Hospital, 1045 Fulton, Grand Haven, MI 49417, or email bbytwerk@ havenanimalhospital.com.

Experienced small-animal veterinarian needed to join our practice of excellence in beautiful northern Oakland County. We are the trusted community leader in companion animal medical and surgical care. We accomplish this through comprehensive veterinary care encompassing disease prevention, early detection of illness and advanced treatment capabilities. We work closely with nearby emergency and specialty centers. See our website donaldsonvet.com. Reply to Dr. D at donaldsonmike@ yahoo.com or on his cell at 248/701-4003.

Animal ER Center, co-located with Animal Neurology & MRI Center and Animal Rehab Center in Commerce, MI, is seeking emergency clinicians to join our team. We are 3 centers, one place, bringing together advanced medicine, patient health and well-being, and compassionate care. We believe in a collaborative approach to patient care. Our doctors work closely with referring veterinarians and other specialists in the area, all to the benefit of our patients. Candidates must be compassionate, have great surgical and medical skills, and have the ability to communicate well with clients and the referring community.

Our center has a reputation for excellence in case management and communication with our referring veterinarians and clients. It is our people that make the difference.

Our doctors, technicians, receptionists, and administrators work together to provide world-class veterinary care in a positive working environment. Commerce is a beautiful area where sporting events, cultural, educational, and outdoor recreational opportunities are plentiful. This is a great place to raise young families. Benefits include health/dental/life insurance, 401(k), competitive wages, pet care discounts, flexible spending, CE, and vacation.

For more information on our center, we invite you to visit

Full- or part-time position available in northern MI. Expanding from 2–3 veterinarians. The practice is mixed with the large-animal being mainly equine with a small amount of cattle and small-animal ruminants. We have an in-house lab, ultrasound, portable x-ray, etc. We do provide our own emergency service after-hours, shared equally. Experience is preferred but would consider a new graduate. Please call 231/529-6227 or send résumé to Maple River Animal Clinic, 5843 US 31, Alanson, MI 49706.

Emergency vet needed for SA emergency/referral hospital in Kalamazoo, MI. Full- or part-time position. Progressive, modern, well-equipped hospital with outstanding support staff. Board Certified surgeon on staff. Résumé: Ronald Moiles, DVM, 6039 S. Westnedge Ave., Portage, MI 49002; tel 269/760-4056; fax 269/323-3636; email ronaldmoilesdvm@gmail.com.

AAHA-accredited small-animal hospital since 1975 located in central MI has an immediate opening for a full- or part-time associate veterinarian experienced in general surgery. Fully equipped and staffed with two LVTs, practice manager, and lay staff. IDEXX lab equipment, ultrasound, class 4 laser therapy. No emergency or weekend hours. Salary commensurate with skill and experience.

Please email résumé to dustyladd48612@sbcglobal.net or fax 989/790-3742.

Very busy small-animal hospital seeking full-time veterinarian with at least 3 years’ experience. Must be energetic, client-oriented, and a team player. We are very well established and seek an associate with a surgical background. Please send résumé to Strong Veterinary Hospital Inc., 29212 Five Mile Rd., Livonia, MI 48154, Attn: Eva George, Manager.

Banfield doctors deliver the highest quality of care by practicing evidence-based medicine and providing exceptional client education. Our hospitals in Saginaw, Southfield, and Chesterfield are currently hiring doctors who possess solid leadership skills and have the desire to positively impact the veterinary profession. We offer the opportunity to practice quality medicine with the right tools, knowledgeable teams, and nation-wide support.

Apply online at www.banfield.com/careers.

Well-established private practice in southwest MI seeking a compassionate and dedicated full-time associate veterinarian to join our excellent team. We are a progressive small-animal practice offering laser surgery, endoscopy, digital radiography, ultrasound, and in-house lab equipment. Experience preferred. Please email résumé to pawpawvet@btc-bci.com.

Oakwood Animal Hospital is seeking an associate DVM to join our practice located in Kalamazoo, MI. Position available on a full-time or part-time basis. Oakwood Animal Hospital is a well-established, full-service, small-animal veterinary hospital providing comprehensive medical, surgical, and dental care. Please email résumés to gazar @nvanet.com.

Seeking a full-/part-time skilled, compassionate associate veterinarian to join our health care team at Eastpointe Animal Hospital in Eastpointe and Canton Animal Hospital in Canton, MI. Leadership, interpersonal, and communication skills, excellent customer service and general practice capabilities are required. Looking for a self-starter who is dependable, energetic, and willing to learn, teach, and excel. Competitive salary and benefits. Send résumés to Dr. Ajaib Dhaliwal at mianimalhospital@gmail.com.

Third doctor needed for our team practicing quality companion-animal medicine, dentistry, and surgery. Value

placed on client education and service. Enjoy a friendly small town atmosphere close to Lake Michigan. Email fremontanimalhosp@att.net or phone 231/924-4940.

We are seeking a full- or part-time veterinarian to join our small-animal practice located in Davison, MI. If you are interested please contact Dr. McFall at 810/869-3721 or send résumé to davisonvet@charter.net.

Seeking full-/part-time associate veterinarian to join our team in a well-established multi-doctor small-animal practice located in Southfield, MI. Experience with exotic/pocket pets a plus. Friendly support staff and a great benefits package. Email résumés to michiganvet@yahoo. com.

Seeking a full-/part-time DVM for a small-animal practice in the thumb of Michigan. We are a team-oriented practice with a good support staff. We offer a wide range of surgical procedures, from routine to orthopedics. Onsite laboratory and radiology. New or recent grads considered.

Send résumé to badaxeanimalclinic@yahoo.com.

Associate veterinarian wanted for small-animal practice in Genesee County. We are a team-oriented practice.

Good hours, good support staff. Competitive salary and benefits. Email résumé to reesevet@sbcglobal.net.

Seeking surgeon to perform canine/feline spay/neuters one day per week for Taylor, MI high-volume, highquality spay/neuter clinic (Humane Alliance model: humanealliance.org). Fast-paced, friendly environment with staff committed to ending animal homelessness and needless euthanasia. Competitive salary. Please send résumé/cover letter to employment@thepawsclinic.com.

The Michigan Gaming Control Board is seeking applicants for part-time veterinarian positions to work at horse racing tracks in the Detroit and Mt. Pleasant areas beginning in spring 2013. Contact Al Ernst, Horse Racing Section Manager, at 313/456-4130 or horseracing@michigan.gov.

An amazing staff awaits your arrival if you are the right candidate for Newaygo Veterinary Services. Join our family of 2 doctors, 3 LVTs, and 8 support staff members as we provide quality medicine with a small-town personal style. Recent upgrades include digital radiology and IDEXX blood chemistry equipment. Emphasis is on preventative care; soft-tissue surgery abilities are desired, with opportunities for expanding orthopedic surgery experience. Newaygo Veterinary Services is located in the city of Newaygo, the gateway to the Manistee National Forest and only 30 minutes from a major Grand Rapids shopping artery. Please call today to schedule a visit and discuss this satisfying opportunity. 231/652-1681 or email deb@newaygoveterinaryservices.com.

Growing small-animal practice in Macomb Township seeking full-/part-time veterinarian. Emphasis on building bonds with clients. Super supportive staff, well-equipped. Please email résumé to creeksideah@ sbcglobal.net.

Secure future and above-average pay for the right associate in beautiful Sault Ste. Marie, MI. Two-veterinarian, predominantly SA practice seeks another full-time associate. We are a busy, full-service clinic and our goal is to provide high-quality care for our patients, compassion for our clients, and a great working environment with an exceptional team. Excellent benefits and competitive salary. E-mail résumé to Chippewaanimalclinic@yahoo.com.

Established practice seeking a part-/full-time compassionate veterinarian for recently renovated practice with full complement of equipment. In western Wayne County, excellent support staff, flexible schedule, no after-hours emergencies. Send résumé to Dr. Carl Welti at carlwelti@ ameritech.net or contact us at 734/753-4424.

lvts wanted Lake Lansing Road Animal Clinic is seeking part- or fulltime licensed veterinary technicians. We are a small-animal hospital with digital dental x-ray, laser surgical unit, ultrasound, and a full in-house laboratory. Competitive wage and benefits. If interested please contact drsmyka @lansingvetclinic.com with résumé.

Licensed veterinary technician needed at small-animal and exotics clinic in Jackson, MI. Columbia Animal Clinic is seeking a dedicated, enthusiastic professional to join our team as a LVT. Competitive wages and generous benefits package! Email résumé to manager@ columbiaanimalclinic.com.

Seeking licensed veterinary technician for small-animal practice in Jackson, MI. Full-time (30–40 hours), experience preferred but will consider all applications. Team environment, positive attitude required. Please send cover letter and résumé to info@countrygardenvet.com.

Part-time vet tech position. Some nights and weekends.

Vacation, holiday pay and 401(k). Sterner Veterinary Clinic, 821 N. Jefferson St., Ionia, MI 48846; sternerclinic@ chartermi.net; tel 616/527-3320l; fax 616/527-0277.

Eastown Veterinary Clinic is seeking full-time licensed veterinary technicians to work in a progressive and highly equipped SA clinic. On-site radiography, ultrasound, and in-house lab equipment and nearby referral hospitals allow the highest quality in patient care. Benefits include health insurance and uniform allowance. Interested candidates should contact Andrea Koenigshof at akoenigshof@eastownvet.com. Visit us at www.eastownvet.com.

Wanted – Veterinary Technician for SA practice in Trenton, MI. Part-time position, 20–25 hours, experience preferred but will consider all applications. Please contact or send résumé to trentonvet1@gmail.com.

Technicians and assistants wanted: We are an AAHAcertified emergency hospital located in Burton, MI. The hospital offers flexible schedules, benefits, and excellent wages. We provide a fun and exciting work atmosphere.

Please send résumés to Melissa at mkb5@tds.net.

Veterinary Technician/Assistant wanted – Surgery experience, compassionate with a desire to make a difference in animal overpopulation, self-motivated, hard worker, upbeat and encouraging, clinic trained or LVT with a minimum of 2 years’ surgical experience. Contact All About Animals, Warren; tel 586/879-1745; fax 586/933-2565.

FT/PT available.

Earn extra income. Seeking LVTs to provide overnight care on an on-call basis for stable, hospitalized patients requiring observation/treatments from approximately 5 pm to 8 am (flexible) the following morning. Please con-

tact Advanced Veterinary Care Group for more details at 734/713-1300. practices & equipment for sale New listing in Western MI! Established single-doctor, SA hospital located in a charming 1,396 SF brick facility on over 4 acres. Practice and RE is $330,000! For additional info, please visit www.simmonsinc.com or call 888/7463717 (Listing MI062A) New listing in West Central MI! Established and well maintained, primarily SA hospital in 2,640 SF facility. Purchase price for practice is $200K and $225K for RE. For info, visit www.simmonsinc.com or call 888/746-3717 (Listing MI062B) Veterinary Specialist: Perfect location for specialty clinician. 1200 SF building for rent on US 12, 3 miles south of Ann Arbor; near expressways. Call 734/660-4503.

New listing: Davison, east of Flint. Nice hospital on 6 acres. Grossing $400K. Practice and real estate only $450K. Call Dr. Zydeck at 248/891-3934 or email fzydeck@ aol.com.

Small-animal practice with nice live-in house attached, south of Lansing/East Lansing. Includes real estate.

Will gross almost $800K this year. Earn almost $200K/ year after debt service. Reduce your cost of living. Live in the house next to your own practice! Call Dr. Zydeck at 248/891-3934 or email fzydeck@aol.com.

Are you ready to sell your veterinary practice? FREE phone consultation and valuation of practice. Call today! Contact Dr. Zydeck at 248/891-3934 or email fzydeck@aol.com.

SA practice, Grand Rapids area. Includes real estate. Grossing over $1.1M. Earn over $200K/year after debt service.

Call Dr. Zydeck at 248/891-3934 or email fzydeck@aol.com.

New listing: Small-animal practice in Brown City area. Includes beautiful newer clinic. Asking only $425K. A great place to live and raise a family in. Call today! Contact Dr. Zydeck at 248/891-3934 or email fzydeck@aol.com.

The economy is improving! Don’t wait! Now is the time to buy, own, and operate your own veterinary practice.

I have several nice ones listed for sale. Call or write me today. Contact Dr. Zydeck at 248/891-3934 or email fzydeck@aol.com.

Turnkey 85% SA practice with real estate in recreational area of NE Indiana for sale. Very well equipped and updated. Facilities for both SA and LA. Loyal staff, great clientele. Practice has reputation for high-quality medicine and has remained profitable despite the economy. Excellent growth opportunity in all species. Emergency facilities nearby. Priced to sell. $480K+ gross with $150K after debt income. Email invet4sale@gmail.com.

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drrockstarbc@gmail.com.

Susan Drapek, DVM, CVA, 517/663-0428. MSU 90. Available within two hours of Lansing. Relief experience since 1997. Small-animal medicine, surgery, and acupuncture. smdrapekdvm@sbcglobal.net.

Bay County: Solo SA/grooming practice w/RE for sale. Call Dr. Mark Bash 989/892-8517 or pinevet@midmich.net.

SA practice for sale in north Oakland County. Profitable, gross receipts $500K+, located on high-traffic road in busy shopping mall for almost 20 years. Owner will help with transition. Email inquiries to ownit1234@yahoo.com.

Well-established, well-staffed SA practice in a very attractive 2,678 sq.ft. building in a nice northeast suburb of Detroit. Earn over $180K per year after debt service while working for yourself. Sale includes real estate and excellent newer equipment. Contact Dr. Zydeck at 248/8913934 or email fzydeck@aol.com.

relief veterinarians Norman Bayne, DVM, MS, 248/506-1104. MSU 81. SA relief work in southeast MI area. Will travel. Friendly, excellent client communications skills. norman@baynevet.com.

Cheryl Beatty, DVM, 517/290-7633. MSU 89. Experienced SA relief or part-time within 1 hour drive of Lansing. Easygoing, good client communication and record keeping. cherylbeatty@att.net.

Kirsten Begin, DVM, 616/446-3154. MSU 09. SA relief in Grand Rapids and surrounding areas. Will travel. Friendly, excellent client communication. References. Completed rotating and surgical internships. kbegin4@gmail.com.

Sharisse Berk, DVM, 248/851-0739. MSU 95. Available for SA relief or part-time work in southeast MI. Rhonda Bierl, DVM, 248/467-1987. MSU 00. SA/emergency relief within 1 hour of Pontiac. General medicine, soft-tissue surgery, ultrasound experience. houserrh@ yahoo.com.

Archie Black, DVM, 248/417-2667. MSU 83. SA relief, entire state. Practice owner for 20 years. Excellent communicator. vetdocblack@ameritech.net.

Laurie Brush, DVM, 616/498-1316. MSU 98. Experienced, SA relief in Grand Rapids and surrounding areas. Excellent client communication, record keeping. lauriebrush @hotmail.com.

Tama Cathers, DVM, 269/203-6800. (NCSU 96) Experienced SA relief work/short term/PT wi 30 miles Plainwell/ Kalamazoo. Positive attitude, friendly, fitting into your practice. tcathers@gmail.com.

Aimee Cochell, DVM, 616/558-4905. Ross 01. Available for SA relief in Grand Rapids area. Willing to travel. Good client communication skills. References. abcochell@ comcast.net.

Marj Field, DVM, 734/658-4774. MSU 90. SA/exotic/ emergency relief work in southeastern MI. Excellent client service, comfortable surgeon, high ACT and able to multitask. Extended travel can be negotiated. marj.field@ me.com.

Lisa Harris, DVM, 616/261-4743. MSU 89. Available for relief in Grand Rapids/Lakeshore area. Experienced SA medicine and surgery, avian, exotics. Friendly, good communicator. drllharris@gmail.com.

Ann-Marie Sekerak, DVM, 505/563/0944. ILL 05. SA relief or PT, within 1 hour of Ann Arbor. Positive attitude, excellent patient care and client communication. sekerakDVM @gmail.com.

Sean D. Hughes, DVM, 517/552-0993; 734/674-7061.

MSU 76. SE Michigan SA relief since 1999. Part-time. Prefer SE; will travel for right circumstances. HughesDVM@ aol.com.

Teri Sexton, DVM, 517/231-1256 days or 517/371-2930.

MSU 92. SA relief/PT work in Greater Lansing area, Mondays & Tuesdays. TeriLSexton@earthlink.net.

Jill Haver-Crissman, DVM, 989/631-2790 or 989/2978594. Ontario 80. SA relief or part-time. Medicine, soft tissue surgery, ultrasound. Works well with others. Not available Wednesdays. jhcrissman@gmail.com.

Cindy Kalicki, DVM, 313/291-2466. MSU 94. Eight years full-time, two years relief in SA general medicine/soft tissue surgery. SE MI, part-time or relief.

Tari Kern, DVM, 248/906-5987. MSU 99. Available for relief work in Okaland, Macomb, and northern Wayne counties. SA general medicine and surgery. tkerndvm@ yahoo.com.

Selena Lucas, DVM, 734/330-5048. KSU 90. Friendly, flexible SA relief or part-time in SE MI. Surgery, medicine, acupuncture, excellent client communication. References. 20 years’ experience. slucasdvm@gmail.com.

Rita (Kopenski) Mazzuchi, DVM, 248/408-3079. MSU 95.

SA relief work. Metro Detroit/SE/SC Michigan. General medicine, laser, and soft tissue surgery, ultrasound experience. ritavet@comcast.net Richard M. Mieczkowski, DVM 734/735-2279. MSU 71. Relief, experience, competent, dependable, smallanimal, references, north Oakland County and vicinity. rmackj@aol.com.

Denise Jorgensen Montagna, DVM, 231/557-1536. CSU 90. SA relief or part-time in western MI. Excellent client relations. References available. djmontagnadvm@ charter.net.

Peggy Newman, DVM, 616/570-1101. MSU 75. 32-year mid-Michigan practice owner. SA medicine and surgery.

Seeking relief work in mid- and west MI. docpeghoort@ hotmail.com.

Nichole Corner, DVM, 616/634-9777. MSU 99. SA relief work in Grand Rapids/Kalamazoo area. Excellent client communication skills. References available. haweslake@ charter.net.

Christine Parker, DVM, 616/866-1965. MSU 88. Available for SA relief or short-term. Experienced and dependable.

References available. Will travel. cparker@wmis.net.

the michigan veterinarian • winter 2012

Mark Pytel, DVM, 586/677-0186. MSU 86. SA relief or part-time work. Southeast MI, medicine and surgery. mark.pytel@yahoo.com.

Jason C. Rivas, DVM, 517/896-2698. MSU 03. SA/exotic relief/part-time work. Metro Detroit/southeast MI 7 days a week. All MI travel considered. References. jcrdvm@ yahoo.com.

Kris Parnell, DVM, 517/881-2845. MSU 91. Available for SA relief or part-time. Will travel 1 hour of Lansing area.

References upon request. kparnelldvm@comcast.net.

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Jeffrey F. Powers, DVM, 231/881-4408. MSU 80. Available to provide SA/MX relief work in MI, practice owner for 29 years. jpowers@csyip.net.

Edward Greene, DVM, 517/812-1540. MSU 59. SA relief.

Competent medical/surgical skills. Cheerful interactions with your clients and staff. Your practice procedures adhered to. LuckyPetVet@comcast.net.

Kenneth Corino, DVM, 248/217-5235. MSU 94. SA relief work. SE MI, medicine and surgery. corinodvm@aol.com.

Jennifer M. Dec, DVM, 248/224-1990. MSU 04. Smallanimal general practice and emergency relief. Surgery, ultrasound, and excellent communication skills,

Mary C. Peacock, DVM, 517/582-0744. MSU 02. Available for SA relief part-time. Based in Lansing. Willing to travel.

Excellent client communication, experienced, friendly, compassionate. mcpdvm@hotmail.com.

Patricia Partridge, DVM, 231/938-9338. MSU 70. SA relief, PT or FT. Former practice owner. Based in Traverse City and Big Rapids, willing to travel. petvet2@torchlake.com.

Jennifer Sherrill, DVM, 231/215-0924. UICVM 01. SA relief PT. 9 years’ experience. General medicine/surgery. Excellent client care. West MI/Grand Rapids. Willing to travel.

References. sherrilljen@comcast.net.

Alan Sibinic, DVM, 734/481-1901, 231/547-6212. MSU 75.

Relief or part-time anywhere in MI. Flexible, wide-variety practice experience. 5+ years relief work. References. SA/ EQ/FA. Margaret Sudekum, DVM, 616/676-2720 MSU 89. Available for part-time SA relief work in Grand Rapids and the surrounding areas. Good client communication skills. msdvm@sdkm.us.

Alan Supp, DVM, 616/732-1263 days; 616/874-4171 evenings. MSU 90. Companion animal practitioner available Saturdays only, as-needed basis in the greater Grand Rapids area.

Connie R. Sveller, DVM, 517/388-3434. MSU 85. SA relief work within 1 hour of East Lansing. Experienced/reliable/ former practice owner (16 years). docconnie1@aol.com.

Andrea Switch, DVM, 248/302-2255. MSU 84. Available for part-time or relief work. SA general medicine/soft tissue surgery in SE MI. andreaswitch@yahoo.com.

Kirsten Ura-Barton, DVM, 774/230-6878. MSU 97. Available for SA relief in SE Michigan within 1 hour of Pontiac.

Experienced in both general and emergency practice with excellent communication skills. Résumé available upon request. kurabartondvm@gmail.com.

Jacqueline Walsh, DVM, 248/680-2461. MSU 89. Available for SA relief work in the greater Detroit area.

Amy Wildrose, DVM, 517/420-5891. MSU 00. Experienced, proficient, dependable, and convivial. Available for SA relief or part-time. Based in Lansing. Willing to travel. a_wildrose@hotmail.com.

Georgia A. Wilson, DVM, 248/830-5325. 19 years’ experience, SA, pet exotics and emergencies, licensed. Available immediately for Oakland County and southeast MI. vxn8n@aol.com.

Jennifer Zablotny, DVM, 517/896-9146. MSU 97. Experienced SA relief for southeast and mid-MI. References available. zablotny@gmail.com.

Do You Understand the New Standards in Client Care? n American Veterinary Medical Association (AVMA) and BN Research1 study shows that pet owners are more compliant, more loyal, and more accepting of fees when they have a good relationship with you. The study says that a good relationship is one build on feelings of trust and understanding. Separate information published by Gallup Press2 confirms the important role that feelings play in human interactions. In other words, feelings often count more than facts in determining how clients act. The new data suggest that how clients feel about you may have as much to do with your success in practice as your technical skills.

It has only been in the last 18 years that the emerging field of neuro-marketing—a hybrid of neuroscience, economics, and psychology—has begun to unlock the secrets of how emotions work as a function of biology. Scientists now have the technological ability to see how the brain responds to feelings and correlate that with observable behavior. This has provided new insights on how the brain is wired that help to explain why people make irrational decisions and do things that make no logical sense. The new findings show that the basic connection between feelings and actions is so primary and so deeply wired that it easily overrides more rational thoughts.

Feelings—strong emotions—drive human interactions, sometimes in spite of our better judgments and often without our knowledge. Witness for instance, the common folk wisdom advice that says: “Count to ten before you lose your temper!” It turns out to be scientifically sound: Counting to ten gives the weaker, slower, rational thought process a chance to catch up with the swifter, more powerful emotions. In other words, it gives our logical thoughts a chance to counterbal-

A

your body language and tone of voice. Make sure that your actions and words combine to send a positive message. If words and body language do not match, the body language message will trump the words. This is why it is important to smile and have eye contact.

Absent that, “Good morning” falls flat and ance what our emotions want us to do, like you will not connect with clients. yell or punch someone when we are angry.

What clients want is someone that cares While we like to think that we are as much about their pets as they do—that is rational human beings, it appears that we at the core of your relationship with them. are first and foremost emotional creatures Make sure that the things you say and do are and so are our clients. Emotions exert such personalized to the pet. Example: “We want a strong influence on clients’ perceptions to help this little guy feel better. When we that you must attend to them if you want to put a dog, like Max, on arthritic medication, build strong, trusting it is important to recheck relationships with your them and run blood work clients. At minimum, You need to show clients every six months to make you need to show clients that you truly care about sure they continue to do that you truly care about well.” This lets the client their pets and that your their pets and that know that you want the recommendations are in your recommendations same outcome they do their pets’ best interests. and that you are thinking are in their pets’ best interests, even if they about Max and what is are sometimes expensive. Clients must also best for him, rather than sounding like you understand what your recommendations are giving standardized, off-the-shelf advice. are and why they are important to their pets Healthy communication is not so much before they can feel comfortable saying yes. about words as it is about interactions and To create a positive authentic connection making authentic connections with clients. with clients, your actions as well as your To do this, you need to be fully present and words need to work together: Eye contact you need to understand how your clients are and a warm smile when you greet clients feeling. is a good start, whether at the front desk or The new goal today is to respond not in the exam room. Even more important, just with words but with empathy—it shifts is to demonstrate personalized care and customer engagement upward on the scale consideration for their pets. This means of emotional attachment and helps you that you exceed the minimum standard of achieve a higher standard of client care that knowing the pet’s name, gender, and the will help you build more loyal and rewardreason for the visit. It means taking a moing relationships with clients. ment to interact with the pets before asking people to sign in at the front desk, take a Karyn Gavzer, MBA, CVPM, is a national speaker, writer and consultant to veterinarians on strategic planning, history, or begin your examination. Showing compliance, communication and new ideas to go and genuine interest in pets communicates to grow! Karyn was named 2012 Practice Management Speaker of the Year at the NAVC. Learn more about clients, in a way that words cannot, that you Karyn at www.Karyngavzer.com. truly care about their pets. This builds their confidence and trust and helps bond them 1. Pet Owner Price Sensitivity and Attitude Study, AVMA to you and the practice.

2007, Schaumburg, IL, BNResearch, Portland, OR. Clients take their emotional clues from 2. Human Sigma Managing the Employee-Customer Encounter, 2007, Gallup Press, New York, NY, ISBN: your actions. What you do counts much 978-1-59562-016-3. more than what you say! Pay attention to the michigan ve terinarian • winter 2012

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committees meetings & events

mvma committees

semvma technician seminars

▸ Animal Welfare (Dr. Maurice Barber, Chair) March 14, 2013 @ noon

▸ Internal Medicine: Chronic Vomiting & Diarrhea (Dr. Mike Willard) December 12, 2012

▸ Membership (Dr. Sarah Abood, Chair) February 28, 2013 @ 3:30 pm May 23, 2013 @ 3:30 pm ▸ Public Health (Dr. Joe Kline, Chair) December 19, 2012 @ 1:30 pm All meetings held in the MVMA office unless noted.

michigan veterinary conference

semvma small animal seminars

▸ January 25–27, 2013 Lansing Center & Radisson Hotel, Lansing, MI

▸ Internal Medicine (Dr. Mike Willard) December 12, 2012

▸ Approach to the Blood Smear (Dr. Charlotte Hollinger) February 6, 2013 ▸ Customer Service (Roxann Paddock, Lauren Crespo, and Marjanna McClain) March 27, 2013

southern vma

▸ Orthopedics (Dr. Karl Kraus) February 6, 2013

▸ Canine/Equine Regenerative Techniques: Stem Cell Therapy (Dr. Anne Hale) February 13, 2013

▸ Radiology (Dr. Donald Thrall) March 27, 2014

▸ Canine/Feline/Equine Behavior (Dr. Elizabeth Feltes) March 13, 2013

mvma small animal seminars ▸ Toxicology (Dr. Sharon Gwaltney-Brant) December 5, 2012 ▸ Nutrition (Dr. Lisa Weeth) March 13, 2013 Seminars 10:00 am–5:30 pm at the East Lansing Marriott. Contact MVMA at (517) 347-4710 or register online at www.michvma.org.

western michigan vma ▸ Veterinarian CE Seminars 3rd Tuesday of each month, January–May & September–November @ 7:00 pm / Grand Rapids

▸ Canine Oral Bronchi-Shield Vaccine & Prascend (Boehringer-Ingelheim representatives) April 10, 2013 ▸ Topic TBD May 8, 2013

Contact Jeff Johnson, DVM, (616) 837-8151, or jdandcj2008@

mvma board of directors

due to the number of requests for ce announcements, the michigan veterinarian limits listings to ce programs in michigan.

dishmail.net.

▸ December 12, 2012 MSU CVM, East Lansing

CORRECTION In the fall issue of The Michigan Veterinarian, MVMA ran an article called “Warning! Entering Tick Territory.” On page 16, there was a Lyme Disease Tick map which reprinted incorrectly due to a software formatting problem.

The corrected map is shown at right.

2010 field survey results Blacklegged ticks detected

Blacklegged ticks not detected

lyme disease risk Known risk

Potential risk

No documented risk

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the michigan veterinarian • winter 2012

the michigan ve terinarian • winter 2012

27

michigan veterinary medical association

Professional excellence.

Compassionate care.

2144 Commons Parkway, Okemos, MI 48864-3986

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