2018 PARTNER GUIDE
history Race founder, Bob Foote, needed a new challenge. As a 35 time marathoner and 13 time ultra-marathon runner, Bob and his running friends were looking to test themselves in a fresh new challenge. That's when Bob's creative mind starting churning and came up with the idea of running from nearby Mount Hood, the backdrop for the City of Portland in which he lived, to another favorite weekend get-away...the beach! A group of Bob's running friends and competitors would form relay teams, handing off every 5 miles, starting at Timberline Lodge on Mount Hood and finishing in the quaint coastal town of Pacific City. As a dedicated runner, Bob knew it was something he and his fellow running enthusiasts would enjoy as a challenging, unique, and truly memorable experience! The first Hood To Coast Relay took place, August 7, 1982 on a full moon, with 8 teams of 10 runners. Bob made simple spray paint marks on the road to indicate exact exchange points, (being a perfectionist architect, this meant exactly every 5 miles). This translated to one exchange point being in the middle of a very busy intersection in Portland! Word got out of the adventurous Hood To Coast Relay, and the race began to take on a life of its own. As HTC grew each year, it necessitated safer exchange points with more ample parking, resulting in varying leg lengths that continue today. In 1989, the event outgrew capacity for the town of Pacific City and moved to the beachside community of Seaside, Oregon. The distance of the event then increased to 199 miles, with teams growing in size to 12 members, in order to accommodate the extra mileage. The Hood To Coast Relay has filled its team limit for the last 26 years, and on "Opening Day" for the last 19 years! In 2006, Felicia Hubber, Bob's daughter and a long-time runner, came on-board the Hood To Coast organization as President, taking on many of the responsibilities for the event. Felicia has participated in the race six times, and attended or assisted in the race 32 of the last 35 years. Thus the Hood To Coast tradition as the "Mother of All Relays" looks to continue for many years to come!
history 1986
1982 Birth of Hood To Coast Relay, running from Mt. Hood to Pacific City, Oregon. 8 teams
Use of batons and medals begins. ‘Coastline Cruisers’ women win in 18:20, ‘Killer B’s’ men’s team wins in 14:37. 408 teams
1991
1989 Race outgrows capacity for Pacific City finish; moves to current location in Seaside. Requirement of three volunteers per local team set. 750 teams (sell out)
1995 Nike & Alberto Salazar’s ‘Mambu Baddu’ elite team smashes HTC course record at 15:45:55, average of 4:51 per mile! Cindie McKenna runs first solo HTC! 750 teams (sell out)
2001 HTC reaches milestone 20th year! The ‘High Fibres’ men’s walk team from B.C. Canada, breaks P2C walk record by over 4 hours, in 19:28! (sell out)
2003 Economic impact analysis shows HTC and PTC events result in more than $26 million for Oregon state economy.
2014 Olympic athletes, Ashton Eaton, Lopez Lomong, and Josh Cox participate in Hood To Coast. Over 2,800 teams applied on the one "Opening Day" of registration. 1,050 teams (sell out)
2017 Hood To Coast moves beyond Oregon! HTC Washington, China and Israel all took place in 2017.
10th Anniversary of HTC. PTC Walk is launched thanks to the inspiration of two competitive women! 750 teams (sell out)
1997 Mary Decker-Slaney runs on Nike Elite Women’s team, breaking record. 875 teams (sell out)
1998 HTC fills for the first time in one day. Hood To Coast website launched! ABC television one hour special on the race. PTC High School Challenge comes to fruition. (sell out)
2011 30th Anniversary of The Mother of All Relays! ‘Hood To Coast’ movie is released. 35 countries and all 50 states represented. $517,000 raised for American Cancer Society. 1,250 teams (sell out)
2016 Over $600,000 raised for the Providence Cancer Center. Nike’s Kevin Hart participated in the relay. Announcement of a partnership with Yao Ming's Starz Sports to produce the first international HTC China in 2017.
2018 HTC continues to expand with the launch of HTC Pacific City, Texas and Amsterdam.
demographics
THE MOTHER OF ALL RELAYS
21,994 43%
Participants
Male
Female
1050 - htc teams 400 - ptc teams 20’s 30’s 40’s 50’s 60’s 70’s
10.2% 28.6% 27.6% 16.3% 5.5% 0.9%
“The Hood To Coast Relay has become a tradition for me. It is a world class sporting event that brings people together from all 50 states and 37 countries, as well as all skill levels and cultures.” Lopez Lomong 2012 United States Olympian, and flag bearer for the United States during the 2008 Summer Olympics Opening Ceremony.
57%
top cities Portland Vancouver Beaverton Hillsboro Salem Tigard LAKE OSWEGO Gresham Oregon city Seattle
5134 951 903 444 430 375 341 335 319 303
top states OR WA CA TX NY IL ID CO NC UT
12719 2524 679 196 179 174 148 146 97 95
partners
®
“We are proud Gold Sponosrs of the Hood To Coast and Portland To Coast Relays. By promoting active and heathy lifestyles, the most popular relay race in the world has provided unprecedented exposure to our customer base.” Melinda Merrill | Director of Public Affairs-Fred Meyer
charity PROVIDENCE CANCER CENTER. 50+ FUNDRAISING TEAMS. $650,000 IN 2016. $730,000 IN 2017. $850,000 goal in 2018. $1,000,000 GOAL IN 2019.
“The Providence Hood and Portland To Coast Relays draws participants and spectators from all 50 U.S. states and 43 countries. This popularity provides tremendous awareness and funding for the Providence Cancer Center, as the beneficiary of choice. In just four event years, Providence Hood and Portland To Coast participants have raised nearly $2 million for world-class cancer research, treatment, and support services.�
- Dave Underriner
Regional Chief Executive for Providence Health & Services, Oregon
RELAY NATION
95% of particpants surveyed had an
85% of particpants surveyed ethusiastically
AMAZINGLY MEMORABLE experience
enjoyed the scenic FINISH PARTY
88% of particpants surveyed engaged and
90% of particpants surveyed said
are entertained by HTC SOCIAL MEDIA
they would participate AGAIN
84% of particpants surveyed were
94% of particpants surveyed loved the
THRILLED with sponsor activation
MAJESTIC and LIVELY start area
98% of particpants surveyed said the race
course was AWESOME
Hood To Coast / Portland To Coast Relays and Hood To Coast Race Series are creating some pretty staggering numbers in Oregon, Washington, and now‌China! These events have a cult-following and are selling out overnight. Participants, volunteers, and spectators are generating awareness and excitement for the communities on, and around, the world-class race courses. In addition to showcasing local cities, forests, mountains, and oceans, the loyal following of people are also part of an economic engine.
$6.5 MILLION*
50 U.S States and 43 countries are
was spent by HTC / PTC Oregon participants during event weekend
represented at HTC / PTC Oregon
$375* per person was spent by
non-local participants
* full-year jobs are created by 184 HTC / PTC Oregon
2017 HTC Washington is expected to bring
Future HTC events projected to bring
$1 + MILLION* to the local economy
$1 -6.5 MILLION* to your local economy
* ECONorthwest Economic Impact Study - Portland, OR
SOCIAL Facebook.com/hoodtocoast Likes: 35,051 Reach Average: 24,000 Race Week Reach: 173,905 Race Week Engagement: 43,709
Twitter.com/htcrelay Followers: 5,628
Instagram.com/htcrelay Followers: 5,207 #HTC17/#PTC17 tags: 4,977 #hoodtocoast tags: 18,445
+
Increase in likes/follows over one year
8.6%
5.6%
24.9%
Your social media promotion will go out to 45,886+ people across all social media platforms
the web
hoodtocoastrelay.com
Total visits to the Hood To Coast website in 2017: 682,396 Average number of pages per visit: 1.62 New visits: 43.8%
PRIME sponsor ad AND LOGO space
e-mail marketing 75,768+ e-mail addresses in DATABASE 15,000+ relay participant e-mails 23% OPEN rate 5% engagement rate
E-MAIL SENT RACE WEEK 14,933 PEOPLE 4,851 VIEWS (32.4%) 867 ENGAGEMENTS (5.8%)
Your social media promotion will go out to 45,886+ people across all social media platforms
opportunities
Title Sponsorship Presenting Sponsorship Gold Sponsorship Silver Sponsorship Bronze Sponsorship Beach Booth
SOLD OUT SOLD OUT $55,000 $30,000 $20,000 $7,500
media digital
GOLD
silver
bronze
on home & sponsor page
on sponsor page
on sponsor page
social media promo
12
2
dedicated e-blast
2
WEBSITE LOGO NEWSLETTER LOGO volunteer promo
presence logo
START BANNER LOGO FINISH BANNER LOGO HANDBOOK LOGO RACE SHIRT LOGO RACE BIB LOGO VOLUNTEER SHIRT LOGO
ads
HANDBOOK ADVERTISEMENT
1
use htc/ptc in company ad exclusivity
day race
start & finish announcements teams finish booth
Every 15 min
Hourly
Every other hour
2 Free
1 Free
1 Paid
beach
JOIN THE MOTHER OF ALL RELAYS