HOOD TO COAST europe nike htc europe
history Race founder, Bob Foote, needed a new challenge. As a 35 time marathoner and 13 time ultra-marathon runner, Bob and his running friends were looking to test themselves in a fresh new challenge. That's when Bob's creative mind starting churning and came up with the idea of running from nearby Mount Hood, the backdrop for the City of Portland in which he lived, to another favorite weekend get-away...the beach! A group of Bob's running friends and competitors would form relay teams, handing off every 5 miles, starting at Timberline Lodge on Mount Hood and finishing in the quaint coastal town of Pacific City. As a dedicated runner, Bob knew it was something he and his fellow running enthusiasts would enjoy as a challenging, unique, and truly memorable experience! The first Hood To Coast Relay took place, August 7, 1982 on a full moon, with 8 teams of 10 runners. Bob made simple spray paint marks on the road to indicate exact exchange points, (being a perfectionist architect, this meant exactly every 5 miles). This translated to one exchange point being in the middle of a very busy intersection in Portland! Word got out of the adventurous Hood To Coast Relay, and the race began to take on a life of its own. As HTC grew each year, it necessitated safer exchange points with more ample parking, resulting in varying leg lengths that continue today. In 1989, the event outgrew capacity for the town of Pacific City and moved to the beachside community of Seaside, Oregon. The distance of the event then increased to 199 miles, with teams growing in size to 12 members, in order to accommodate the extra mileage. The Hood To Coast Relay has filled its team limit for the last 26 years, and on "Opening Day" for the last 19 years! In 2006, Felicia Hubber, Bob's daughter and a long-time runner, came on-board the Hood To Coast organization as President, taking on many of the responsibilities for the event. Felicia has participated in the race six times, and attended or assisted in the race 32 of the last 35 years. Thus the Hood To Coast tradition as the "Mother of All Relays" looks to continue for many years to come!
history 1982 Birth of Hood To Coast Relay, running from Mt. Hood to Pacific City, Oregon. 8 teams
1986 Use of batons and medals begins. ‘Coastline Cruisers’ women win in 18:20, ‘Killer B’s’ men’s team wins in 14:37. 408 teams
1989 Race outgrows capacity for Pacific City finish; moves to current location in Seaside. Requirement of three volunteers per local team set. 750 teams (sell out)
1995 Nike & Alberto Salazar’s ‘Mambu Baddu’ elite team smashes HTC course record at 15:45:55, average of 4:51 per mile! Cindie McKenna runs first solo HTC! 750 teams (sell out)
2001 HTC reaches milestone 20th year! The ‘High Fibres’ men’s walk team from B.C. Canada, breaks P2C walk record by over 4 hours, in 19:28! (sell out)
1991 10th Anniversary of HTC. PTC Walk is launched thanks to the inspiration of two competitive women! 750 teams (sell out)
1997 Mary Decker-Slaney runs on Nike Elite Women’s team, breaking record. 875 teams (sell out)
1998 HTC fills for the first time in one day. Hood To Coast website launched! ABC television one hour special on the race. PTC High School Challenge comes to fruition. (sell out)
2011
2003 Economic impact analysis shows HTC and PTC events result in more than $26 million for Oregon state economy.
2014 Olympic athletes, Ashton Eaton, Lopez Lomong, and Josh Cox participate in Hood To Coast. Over 2,800 teams applied on the one "Opening Day" of registration. 1,050 teams (sell out)
30th Anniversary of The Mother of All Relays! ‘Hood To Coast’ movie is released. 35 countries and all 50 states represented. $517,000 raised for American Cancer Society. 1,250 teams (sell out)
2016 Over $600,000 raised for the Providence Cancer Center. Nike’s Kevin Hart participated in the relay. Announcement of a partnership with Yao Ming's Starz Sports to produce the first international HTC China in 2017.
nike and htc Nike and Hood To Coast / Portland To Coast Relays have partnered together for 37 years from Pacific City (OR) to Seaside (OR), and now to China, Israel, and other U.S cities. Not only has Nike been a major sponsor, and now the Presenting Sponsor of Hood To Coast / Portland To Coast Relays, but employee and partner participation has driven the culture and popularity of the largest and most popular relay race in the world. Nike’s brand identity helps give the event worldwide recognition and drives participation from all 50 U.S. states and 43 countries. As Hood To Coast Race Series spreads throughout the world and the United States, we expect to work hand-in-hand with Nike.
Nike has entered as least 1 team every year since 1983. Pictured right is Nike's first Hood To Coast team, 1983 Tarahumara.
Nike teams hold many of the Official Hood To Coast Records. Pictured right is 1984 Tarahumara, the first winner of the Corporate Mixed division.
Nike and HTC Staff work together to design the official Relay t-shirts. These shirts are seen being worn throughout the country after the race.
Nike has had a significant and noticable presence at the Relay for many years. This includes activations at the start and finish.
nike htc europe participation Nike has 75 running teams and 15 walking teams in the 2017 Hood and Portland To Coast Relays. Nike will have a similar opportunity for employees with multiple HTC Europe teams. HTC values Nike’s opinion when developing a route for HTC Europe. We want to know what YOU are looking for in a European event. See right for sample HTC China route.
government relations
Government support for HTC Europe is critical. HTC has a great relationship with local government figures. Nike and HTC will work together to develop these relationships with the European government. "I ran Hood To Coast 20 times. It's special to me as a runner. It's special to me as an Oregonian. It showcases the beauty of the Cascades. It winds through Portland. It ends at the mighty Pacific Ocean. Hood To Coast is a truly Oregon experience that draws people from all over the world. Most of all Hood To Coast is a team event. It brings people together under what are often trying circumstances. I love Hood To Coast. Hood To Coast changes lives." - Oregon State Senate President, Peter Courtney
nike presence In addition to participation, Nike is closely involved with the creation of race t-shirts, medals and other creative materials.
nike htc europe 104 KM | 65 MI course options start: nike store Hilversum Colosseum 1 1213 NL Hilversum Netherlands
finish: Fort Kijkduin
Admiraal Verhuellplein 1 789 Huisduinen Netherlands
event timeline winter 2017 launch fall 2018 htc europe relay
economic impact Hood To Coast / Portland To Coast Relays and Hood To Coast Race Series are creating some pretty staggering numbers in Oregon, Washington, and now…China! These events have a cult-following and are selling out overnight. Participants, volunteers, and spectators are generating awareness and excitement for the communities on, and around, the world-class race courses. In addition to showcasing local cities, forests, mountains, and oceans, the loyal following of people are also part of an economic engine.
$6.5 MILLION* was spent by HTC / PTC Oregon participants during event weekend
$375* per person was spent by
non-local participants
2017 HTC Washington is expected * to the to bring local economy
$1 + MILLION
$650,000+
2017 HTC/PTC raised for the Providence Cancer Center
50 U.S States and 43 countries are
represented at HTC / PTC Oregon
* full-year jobs are created by 184 HTC / PTC Oregon Future HTC events projected to
$1 -6.5 MILLION* to your
bring local economy
* ECONorthwest Economic Impact Study - Portland, OR
“The Providence Hood and Portland To Coast Relays draws participants and spectators from all 50 U.S. states and 43 countries. This popularity provides tremendous awareness and funding for the Providence Cancer Center, as the beneficiary of choice. In just four event years, Providence Hood and Portland To Coast participants have raised nearly $2 million for world-class cancer research, treatment, and support services.” - Dave Underriner Regional Chief Executive for Providence Health & Services, Oregon
“HTC with it’s partnership with Team World Vision and 4 South Sudan has brought hope to my young home nation and promises for a better future. HTC unites us for a common goal across a grueling 199 miles where we start as friends and end up as family. With Team World Vision we run the extra mile to deliver hope to those in need of it most in South Sudan. There are no winners in this race - we only become champions together as one!” - Lopez Lomong USA Olympic Track & Field Athlete
HTC EXPANSION domestic events June 3, 2017 350 Teams 2,000+ Participants Title Sponsor: Regence Presenting Sponsor: Nike
arizona April of 2018
pacific city May of 2018
SOUTHERN OREGON July of 2018
international events
July 24, 2017
September 14-15 2017
goals Begin htc europe discussion continued nike involvement course insight government relations event operations