The transition of our brand
Internal Communication
Microcred yesterday
Microcred today
Microcred
In your neighborhood, secure banking services everywhere for everyone.
Think bigge
r.
LOANS
SAVINGS
What is a brand?
“Your brand is what other people say about you when you are not in the room.� Jeff Bezos, Amazon founder
Brands in today’s market §
Consumers buy a brand, not a product.
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Consumers are in control.
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Brands must deliver on their promise.
Why are brands so important?
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The new vision of the Microcred brand
We are opening a new chapter.
We dare to go where others don’t.
We go farther than other banks to be accessible to everyone. We go beyond microfinance to massify our impact. We create financial solutions for everyone.
Why do we need to make microcred into a brand? Microcred is evolving. Our brand, our market position and our identy need to change with us.
A financial institution for entrepreneurs and depositers who can access our branches.
A financial institution accessible for the 80% of the population that does not have access to banking services to manage their daily financial lives.
What do want for our brand?
Become the brand everyone wants
Be relevant to people’s daily lives
(re)win the trust of our future clients
Make people happy
Deliver everyday.
Think bigger.