Microcred Corporate Identity by MicroCred

Corporate identity and style guide

www.microcredgroup.com

Think bigger.

his corporate identity and style guide is a set of rules that explains how our brand works visually. These guidelines include specifications for the use of our logo and different

graphic signs defining our visual identity. These brand rules are flexible for designers to be creative, but also rigid to keep our brand recognisable and stylistically coherent. Occasionally, situations will call for bending rules but never breaking them. Continuity is the key for our brand to be spread out uniformly through its multiple media platforms.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Contents 1.

Components of the Style

2. Logo 2.01 Construction, protection 2.02 Versions and uses 2.03 Examples of correct uses 2.04 Examples of forbidden uses 2.05 Chinese version 2.06 Arabic version 2.07 Bank version

8 10 12 14 16 18 20 22

3. Logo and Signature 3.01 Construction, protection 3.02 Versions / use 3.03 Examples of correct uses 3.04 Examples of forbidden uses 3.05 Signature only / use 3.06 Examples of forbidden uses 3.07 English, Arabic, Chinese version 3.08 Bank version

24 26 28 30 32 34 36 38 40

4. Typography

5. Colours

6. Pictograms

7. Name of Products

9.06 Institutional document 9.07 Notepad, calendar

80 82

10. Decoration of the Branches 10.01 Model of branch 10.02 Model of branch-continued 10.03 Model of branch-continued 2 10.03 Model of branch-continued 3 10.04 Signs / totems 10.05 Kiosk / tent 10.06 Pennons 10.07 Prefabricated branch

84 86 88 90 92 94 96 98 100

11. Photography

102

12.

104

Video

13. Signage and Identification 13.01 Plates and boards 13.02 Partners boards 13.03 Client cards 13.04 Staff card and entry pass

106 108 110 112 114

14. Dress Code 14.O1 Front desk and soccer dress

116 118

15. Vehicles

120

16.

Corresponding Kit 16.01 Small kit 16.02 Medium kit 16.03 Large kit

122 124 126 128

17. Means of Payment

130

18.

132

8. Documents for Internal Use 8.01 Letterhead 8.02 Business card, email signature 8.03 Envelopes, postcard 8.04 Fax, Stamps 8.05 Meeting memo, memo 8.06 Meeting agenda, bill of expenses 8.07 Power Point presentation 8.08 IT Interface, Google site, ATM screens

50 52 54 56 58 60 62 64 66

9. Documents for External Use 9.01 Flyer, Poster 9.02 4 x 3, Banner, kakemono 9.03 Product leaflet 9.04 Folder 9.05 Information memo

68 70 72 74 76 78

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Web & Social Networks

19. Promotional Items 134 19.01 Tee-shirt, pen, neck strap, umbrella, cap, mug 136 19.02 Porte clĂŠ, horloge murale, briquet, ballon, gourde, sacs, serviette de plage, stickers 138 20. Resources, Contacts, Credits

140

Components of the style The visual identity of Microcred is based on these elements. Their combination and frequent use are the basis of our visual brand.

1. Colours

4. Bevelled text box

The Rubine Red (1a) is the emblematic colour of Mircocred’s brand. It should be strictly reproduced, as a major element of our identity.

The bevel graphic principle, of 25° inclination, is applied to the graphic elements accompanying the logo and generally, to all the communication materials of Microcred.

The Microrced Grey (1b) has been inherited from the historical grey of Microcred’s brand; it has been densified and countervails the brightness of the Rubine Red.

This 25° inclination is the same as the one limiting the left and right edges of the Microcred sign.

2. Logo

A unique typography, Exo 2, is the voice Microcred uses to express the brand.

It is made of a graphic sign symbolizing two open hands and a typography. These two elements are inseparable.

3. Signature It is the promise of the brand. Put under the logo (3a) or written in a Rubine Red bevelled shape (3b), it can be deployed on most of the formats.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

5. Typography

Exo 2 is a sans serif modern typeface that allies a technological and futuristic style to an elegant design. It is flexible, in that it is made of 9 bold letters, each with its italic version. It is especially effective for legibility in writing both short and long bodies of text.

1. COMPONENTS OF THE STYLE

1a 4

Think bigger. 1a

Exo 2 Regular Exo 2 Regular Italic M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Logo 2.01

Construction, protection and minimum size

2.02

Versions and uses

2.03

Examples of correct uses

2.04

Examples of forbidden uses

2.05

Logo in Arabic version

2.05

Logo in Chinese version

2.06

Logo in bank version

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.01

Construction, protection and minimum size The Microcred logo consists of a sign associated with the name written in a specific typeface. They are inseparable. 1. Proportions The distance between the sign and the name are immutable,. The two elements are strictly centered.

2. Protection Zone The protection zone around the logo is designed to protect its legibility. It is proportional to the size of the logo. No graphical elements (text, image, colour) should appear in this area.

3. Minimum size Below a certain size, the Microcred logo loses its legibility. The minimum printing size of the logo is 1.5 cm wide. For a screen display, the minimum size is 60 pixels wide.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.01 Construction, protection and minimum size

2. Logo

L x 70 % 1.

H x 130 % H

L 2.

1,5 cm

60 px

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.02

Versions and uses The Microcred logo is available in different coloured versions, adapted to different uses: printing in four, two, and a single colour; posting on the web; social networks; and email signatures.

1. Printing in four colours (Cyan Magenta Yellow Black) This version should be used for four-colour printed materials such as posters, brochures, folders, and flyers.

2. Printing in two colours (direct tones/ PantoneÂŽ)

This version should be used for website screen display (Power Point). It meets the standards of use suitable for web: a resolution of 72 dpi (pixels per inch) to the colours RGB and hexadecimal formats (#)

5. Social networks (RGB)

Printing in direct tones gives to the colours pure and quality tint areas. To be advised on certain formats for a high added value, such as : seasonsâ&#x20AC;&#x2122; greetings cards, internal signage, and promotional items.

This version should be used for displaying pictures and profiles. It meets the standards of use: a resolution of 72 dpi (pixels per inch) to the colours RGB format and suitable file size.

3. . Printing in a single colour (silkscreen print)

6. Email signature (RGB)

When printing constraints dictate, especially for signage, a single colour version of the logo is possible in its tint Rubine Red (3a). A negative version is also possible (3b).

4. Screen & web (Red Green Blue)

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

This version should be used for email signatures. It meets the standards of use: a resolution of 72 dpi (pixels or inches) to the colours RGB and a suitable file size.

2. Logo

2.02 Versions and uses

écran mode colorimétrique RGB définition 72 dpi

impression mode colorimétrique CMYK définition 300 dpi 1.

rubine red C 0 M 100 Y 18 K 3 microcred gray C 38 M 28 J 21 N 63 — fichier .eps

rubine red R 204 G 0 B 102 # cc0066 microcred gray R 102 V 102 B 102 # 666666 — fichier .jpg 5.

pantone® rubine red PC pantone® 425 PC — fichier .eps

3 a. positif

3 b. négatif

Facebook

Twitter

180 px X 180 px — fichier .jpg

81 px X 81 px — fichier .jpg

Google +

Linkedin In

270 px X 270 px — fichier .jpg

50 px X 50 px — fichier .jpg

Instagram

160 px X 165 px — fichier .jpg

110 px X 110 px — fichier .jpg

pantone® rubine red PC — fichier .eps M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

96 px X 70 px — fichier .jpg 13

2.03

Examples of correct uses Placed on a colour tint area, a pattern, or a picture, the Microcred logo must be included in a bevelled white text box integrating the protection zone.

1. Construction of the bevelled text box X

25째

2. Placed on a colour tint area, a pattern, or a picture, the logo must be placed t as follow : 2a. Pushed to the right in the top corner. 2b. Pushed to the right centred in height. 2c. Pushed to the right in the bottom corner.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2. Logo

2.03 Examples of correct uses

2a.

2b.

2c.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.04

Examples of forbidden uses In order to preserve the integrity of Microcred’s brand, any alteration, deformation, modification or interpretation of the logo is prohibited. Some examples of what you may never do are :

1. Change the colours

7. Cast shadows

2. Change the size of the components

8. Tilt the logo

3. Move the components 4. 3D effects 5. Distort the logo 6. Use a colour of the logo as background

9. Place a net around the logo 10. Reverse colours 11. Use a colour as background for the text box 12. Insert the logo in a text

NB : When written in a text the brand

is always written “Microcred”.

The following are prohibited: - Abbreviations (“MC”)

- “MicroCred“

- All capitals (“MICROCRED”)

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2. LOGO

2.04 Examples of forbidden uses

10.

11.

12.

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Erunt, occae. Rem. Itat quam, as re es sundessit hariore omnis magnis sanda nimpore ptatat occum dus dolorionsed. 17

Chinese version

2.05

The Microcred logo translated into Chinese consists of a symbol associated with the name written in Chinese Characters in a specific typeface. They are inseparable. 1. Proportions

4. Bilingual version

The proportions between the sign and the name are immutable, as the distance between them. The two elements are strictly centred.

A bilingual version was developed specifically for China. The same rules of construction, proportion and protection are applied.

2. Protection zone The protection zone around the logo is designed to protect its legibility. It is proportional to the size of the logo. No graphical elements (text, image, color) should appear in this area.

3. Minimum size Below a certain size, the Microcred logo loses its legibility. The minimum print size of the logo is 1.5 cm wide. For a screen display, the minimum size is 60 pixels wide.

L x 70 % 1.

H x 130 % H

L 18

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.05 Chinese version

2. Logo

L 1,5 cm

L 120 px

L x 70 % 4.

H x 130 % H H x 50 %

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Arabic version

2.06

The Microcred logo translated into Arabic consists of a symbol associated with the name written in Arabic in a specific typeface. They are inseparable. 1. Proportions

4. Bilingual version

The proportions between the sign and the name are immutable, as the distance between them. The two elements are strictly centered.

A bilingual version has been specially developed for Tunisia. The same rules of construction, proportion and protection apply.

3. Minimum size Below a certain size, the Microcred logo loses its legibility. The minimum print size of the logo is 1.5 cm wide. For a screen display, the minimum size is 60 pixels wide.

L x 75% 1.

H x 130 % H

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.06 Arabic version

2. Logo

L 1,5 cm

L 120 px

H x 130 %

H H L

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Bank version

2.07

In some territories, the Microcred logo is available with a subtitle stating «Bank» (Madagascar) or «Microfinance Bank» (Nigeria). It obeys the following rules. 1. Bank version of the logo in French

3. Protection zone (English)

For the French version of the Microcred Bank logo, the same rules of use and prohibitions of the Microcred logo are applied.

4. Minimum size (French / English

2. Bank version of the logo in English For the English version of the Microcred Bank logo, the same rules of use and prohibitions of the Microcred logo are applied.

Below a certain size, the Microcred logo loses its legibility. The minimum print size of the logo is 1.5 cm wide. For a screen display, the minimum size is 60 pixels wide.

3. Protection zone (French) The protection zone around the logo is designed to protect its legibility. It is proportional to the size of the logo. No graphical elements (text, image, colour) should appear in this area.

MICROFINANCE BANK

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

2.07

2. Logo

Bank version

MICROFINANCE BANK X

5. MICROFINANCE BANK

L 1,5 cm

L 120 px

L 1,5 cm

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

MICROFINANCE BANK

L 120 px

Logo & signature 3.01

Construction, protection and minimum size

3.02

Versions / uses

3.03

Examples of correct uses

3.04

Examples of forbidden uses

3.05

Signature only / uses / position

3.06

Examples of forbidden uses

3.07

Logo and signature in English, Arabic

and Chinese version

3.08

Logo and signature in bank version

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Construction, protection and minimum size

3.01

The Microcred logo is subtitled with its signature ÂŤThink bigger.Âť It meets the following standards : 1. Proportions

3. Minimum size

The proportions/distance between the signature and the name cannot be changed.

Below a certain size, the Microcred logo loses its legibility. The minimum print size of the logo is 3 cm wide. For a screen display, the minimum size is 120 pixels wide.

2. Protection zone The protection zone around the logo is designed to protect its legibility. It is proportional to the size of the logo. No graphical elements (text, image, colour) should appear in this area.

L x 70 % 1.

H x 130 % H H x 130 %

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.01 Construction, protection and minimum size

L 3 cm

L 120 px

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.02

Versions & uses The Microcred logo is available and subtitled with its signature. Its use is recommended for both external communication and internal institutional communication. It exists in the following versions:

1. Printing in four colours (Cyan Magenta Yellow Black) This version should be used for four-colour printed materials such as posters, brochures, folders, and flyers.

2. Printing in two colours (direct tones / PantoneÂŽ) Printing in direct tones gives the colours pure and quality tint areas. It is recommended on certain formats for a high added value: seasonsâ&#x20AC;&#x2122; greetings cards, internal signage, promotional items.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. Screen (Red Green Blue) This version should be used for screen display and websites. It meets the standards of use, ie a resolution of 72 dpi (pixels per inch) to the colours RGB format.

3. logo & signature

3.02 Versions & uses

Print Colorimetric CMYK Mode DEFINITION 300 DPI 1.

SCREEN Colorimetric RGB MODE DEFINITION 72 DPI 3.

rubine red C 0 M 100 Y 18 K 3 microcred gray C 38 M 28 Y 21 K 63 — fichier .eps

rubine red R 204 G 0 B 102 # cc0066 microcred gray R 102 G 102 B 102 # 666666 — fichier .jpg

pantone® rubine red PC pantone® 425 PC — fichier .eps

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.03

Examples of correct uses Whether placed on a coloured tint area, a pattern, or a picture, the Microcred logo and signature should always be included in a bevelled white text box including the protection zone.

1. Construction of a bevelled text box X

25째

2. If placed on a solid colour, pattern, or picture, the logo must be placed in one of the following ways: 2a. Pushed to the right in the top corner. 2b. Pushed to the right centred in height. 2c. Pushed to the right in the bottom corner.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.03 Examples of correct uses

2a.

2b.

2c.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.04

Examples of forbidden uses In order to preserve the integrity of Microcredâ&#x20AC;&#x2122;s brand, any alteration, deformation, modification or interpretation of the logo is prohibited.

1. Change the colours of the signature

4. Change the font of the signature

2. Enlarge the signature

5. Change the bolds of the signature typeface

3. Move the signature

6. Write the signature in capitals.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.04 Examples of forbidden uses

Voir plus grand.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.05

Signature only The Microcred signature can be used without the logo in some specific cases. Its use follows certain basic rules:

1. On a wall decoration

3. On advertisement items

In a Microcred branch or on the wall of an authorised representative, the signature alone may only be reproduced on a Rubine Red background in typeface Exo 2 Semi Bold. The minimum letter size is 25 cm high.

On Microcred advertisement items, the signature alone may be used as the main graphic element.

2. On an output medium On a flyer, brochure, report, print ad or poster, the signature alone may be placed next to the logo. The height of the signature must always be at least the height of the Microcred name included in the logo.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.05 Signature only

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.06

Signature only: examples of forbidden uses Even when the signature is used without the logo, the integrity of the Microcred signature must be preserved. Alteration, deformation, or interpretation of the signature are prohibited. Some examples of what you should never do are: 1. Omit the period at the end of the signature 2. Omit the capital at the beginning of the signature 3. Write the signature in capitals 4. Change the colours of the signature to colours other than white, Microcred Grey or Rubine Red 5. Place the signature on two lines 6. Change the font of the signature

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.06 Signature only: examples of forbidden uses

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.07

English, Arabic and Chinese versions.

1. Signature in English For the English version of the logo and its signature, the same rules of use and prohibitions for the French version are applied.

2. Signature in Arabic For the Arabic version of the logo and its signature, the same rules of use and prohibitions for the French version are applied.

3. Signature of the Chinese logo (in English) For the Chinese version of the logo and its signature, the same rules of use and prohibitions for the French version are applied.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.07 English, Arabic and Chinese versions.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3.08

Bank version In some territories, the Microcred logo and its signature are available with a subtitle stating «bank» or «mf bank» («mf» for micro finance). It use follows these basic rules: 1. Bank version of the logo and its signature in French For the French version of the Microcred Bank logo, the same rules and prohibitions for the French version of the Microcred logo are applied.

2. Bank version of the logo and its signature in English (Nigeria) For the English version of the Microcred Bank logo, the same rules and prohibitions for the French version of the Microcred logo are applied.

3. Protection zone (French / English) The protection zone around the logo is designed to protect its legibility. It is proportional to the size of the logo. No graphical elements (text, image, colour) should appear in this area.

4. Minimum size (French /English) Below a certain size, the Microcred logo loses its legibility. The minimum print size of the logo is 1.5 cm wide. For a screen display, the minimum size is 60 pixels wide.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

3. logo & signature

3.08 Bank version

MICROFINANCE BANK

20 mm

120 px

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

MICROFINANCE BANK

20 mm

120 px

Typography The visual identity of Microcred means the use of the font Exo 2, through its different bolds. 1. Microcred font A unique typography, Exo 2 is the voice which expresses the Microcred brand. Exo 2 is a modern font sans serif that combines a technological and futuristic style with an elegant design. It is composed of 9 bold letters, each with its italic version: particularly effective for legibility in writing both short and long bodies of text. This is a font that has a SIL Open Font License, which is a free license to free access. For this reason no replacement font is allowed. Available for the via Google Fonts How to install a font on Windows / Mac OS? http://www.dafont.com/fr/faq.php

2. Bolds Microcred can speak boldly and strongly in its communications, however, with EXO2 we can also be reserved and classic. Always use a compatible bold with the message.

3. Body To be consistent and simple makes communication faster and easier. When the public is familiar with the hierarchy of information, it only needs a moment to find what it seeks. Therefore our style guide allows only three sizes of fonts on the same document:

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Size ONE for the title Size TWO for the subtitle or surtitle Size THREE for additional information.

4. Use Apply these fundamental typographic principles: • The content should always dictate the typographic formatting • Prioritize texts pushed to the left • Ban hyphenation • Fix the text on a grid of fixed base • Prioritize information, texts as well as visuals • Prioritize columns, lighten formatting, and leave at least 30% of the space blank with no graphics, text, or information. • The use of capital letters is recommended to highlight titles and headings • Never distort typefaces vertically or horizontally • Always apply a spacing at least 2 bodies over the body text. Example: body 12 pt, 14 pt Inter (12 +2)

5. Police de substitution Dans le cas de l’utilisation de Google documents, et dans ce cas seulement, la police de substition autorisée est la fonte Google UBUNTU. Pour en profiter, cliquer dans le menu des polices d’un document puis sélectionner “Ajouter des polices” tout en bas du menu déroulant, et choisir la fonte Ubuntu.

4. Typography

Exo 2 Extra Light Exo 2 Extra Light Italic Exo 2 Thin Exo 2 Thin Italic Exo 2 Light Exo 2 Light Italic Exo 2 Regular Exo 2 Regular Italic Exo 2 Medium Exo 2 Medium Italic Exo 2 Semi Bold Exo 2 Semi Bold Italic Exo 2 Bold Exo 2 Bold Italic Exo 2 Extra Bold Exo 2 Extra Bold Italic Exo 2 Black Exo 2 Extra Black Italic

C’est vous qui faîtes la différence 3.

Titre

SERMONISQUE VIROSQUE VITAE.

FUTURIS MORTALEM REMOTI FUTURIS INCERTUS

Sous-titre informations 3

Pionniers solidaires

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M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Colours In addition to the Rubine Red tint and the Microcred Grey, a complementary colour range works as a colour chart depending on trades and the expressed client profit 1. Microcred colours

3. Additional colour range

The Rubine Red (1a) is the emblematic colour of Microcred’s brand. It should be strictly reproduced, as a major element of our identity.

An additional colour chart is available for the designer. It sets 414 colours, in addition to the Microcred colours, that can be used in the creation of communication materials.

The Microcred Grey (1b) has been inherited from the historical grey of Microcred’s brand; it has been densified and countervails the brightness of the Rubine Red.

This colour range has multiple entries: - By trade (transfer, credit, biometry, mobile, savings, insurance, current account) - By client profit (serenity, trust, ease, freedom) - By target (professionals, individuals)

Note that the Rubine Red should always be used mainly in comparison with Microcred Grey, in a ratio of 70/30%.

2. Coloured range by trade Each Microcred trade has a defined colour to be used on its communication materials.

70% 1a.

30% 1b.

rubine red

microcred gray

C 0 M 100 Y 18 K 3

C 38 M 28 Y 21 K 63

R 204 G 0 B 102

R 102 G 102 B 102

# cc0066

# 666666

pantone® rubine red PC

pantone® 425 PC

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

5. Colours

2. Crédit C 0 M 69 Y 100 K 0 R 234 G 92 B 19

C 100 M 72 Y 0 K 0 assurance R 0 G 69 B 154

Transfert C 75 M 0 Y 100 K 0 R 59 G 189 B 51

biométrie C 0 M 100 Y 18 K 3 R 204 G 0 B 102

C 78 M 25 Y 0 K 0 épargne R 20 G 135 B 207

U IC

LIE

PARTICU

LIE

BIL

ANC

ESSI

GS / INSUR

BIOMETRICS / M O

SAVIN

PROF

FER / LOAN

ANS

43 42

41 31

CUR

RENT ACCOUNT

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Pictograms Pictograms are universal means to explain, simplify, and offer benchmarks. For every Microcred trade there is a pictogram. They are an important part of the visual language of the brand and mark out the paths of the clients.

LOA N

TRANSFER

INSURANCE

BIOMETRICS

Pictograms can be placed on different colour backgrounds: on light background: version FC (1) on dark background: version FF (2) on Rubine Red background: version FFR (3) on same colour background: version FF (4) These pictograms can be displayed both in the physical space of the branches (3) and on documents (4). The colours of the icons and titles in the pictograms may not be changed. The size ratio between the symbol and the title may not be changed.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

S AV I N G S

If you have a new product or service that requires the creation of a new symbol or pictogram, you must ask the Marketing Manager to create a pictogram compliant with the code. CAUTION: These pictograms were designed especially for us. They belong to us, and no one else can use them. We may only use the symbols and pictograms designed according to the rules of our corporate identity and style guide.

6. PICTOGRAMS

LOA N

TRANSFER

INSURANCE

BIOMETRICS

S AV I N G S

T R A NSF E RT S D ’A RG EN T

Envoyer, recevoir, partager… www.microcred.tn

FRANCE I

MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Name of products The visual formatting of a Microcred product names follows some strict rules. The objective is to: - Demonstrate that the product belongs to Microcred , thus ensuring it will receive 100% of the image and credibility of our brand. - Facilitate sales by allowing the client to identify and distinguish each product.

Construction rules: Microcred Pictograms for each product:

Depending on the needs of the model, the names of the product can be changed, but only like this:

It is to facilitate its understanding and promote its attractiveness. In the colour of the product (or colours of products in the case of a pack).

2. On a coloured or photograph background, the first and / or second part(s) of the name are white. The pictogram goes to version FF (cf. p.46). 3. Example of variation on a Flyer

First part of the name

The category (account, credit, savings, insurance, pack, promoâ&#x20AC;Ś). Always in the official language of the country and always in our grey or white colour.

Second part of the name

A special feature of the product: youth, car, house, progress, fast â&#x20AC;Ś In official language or vernacular and in the white or the colour of the product.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

7. NAME OF PRODuCTS

40 mm

SAVINGS

2 5 mm

3 2.

Exo 2 semi Bold corps 28 pt

NAME PRODUCT SUKALIKU

SUKALIKU

3. Exo 2 Extra Bold corps 66 pt

É PA RG N E

SUKALIKU L’épargne ouverte à tous

www.microcred.sn service client 800 80 22 22

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Documents for internal use 8.01

Letterhead

8.02

Business card, email signature

8.03

Envelope, postcard

8.04 Fax

8.05

Meeting memo, memo

8.06

Meeting agenda, minutes, forms

8.07

Power Point Presentation

8.08

IT Interface & Google sites

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8.01

Letterhead The Microcred letterhead obeys the following rules of construction and typographic standards, irrespective of its printing mode (offset or office printer). 1. Letterhead: rules of construction and typographic standards All Microcred letterheads are covered by this construction grid on which text and graphics will be fixed. Its implementation ensures uniformity, consistency, and functionality of documents for internal use. 1

Margins

Margins (defined in light Grey) are always blank: no inscriptions or graphics are allowed in margins. 2

Zone of use

The zone of use (defined in white) is for text and graphics. 3

Text box and Microcred logo

Text box: Rubine Red colour; right bevel at 25°. Microcredlogo placed according to protection rules (see. ch. 3.01) Pushed to the left 4

Bloc “addresses + contacts”

Font: Exo 2 Semi Bold Colour: Microcred Grey Body: 8 pt Spacing: 12 pt Pushed to the left Web address in Rubine Red 5

Microcred signature

Font: Exo 2 Semi Bold Colour: Rubine Red Body: 16 pt Pushed to the left

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Legal notices

Font: Exo 2 Regular Colour: Microcred Grey Body: 5, 5 pt Spacing: 7, 5 pt Pushed to the left 7

Text bloc “recipient”

Name of the recipient Font: Exo 2 Bold Contacts of the recipient Font: Exo Regular Whole bloc Colour: Black Body: 8 pt Spacing: 12 pt Pushed to the left 8

Text bloc “author details”

Font: Exo 2 Bold Colour: Rubine Red Body: 8 pt Spacing: 12 pt Pushed to the right 9

Text bloc “author contacts”

Name of the author Font: Exo 2 Bold Contacts of the author Font: Exo Regular Whole bloc Colour: Microcred Grey Body: 8 pt Spacing: 12 pt Pushed to the left

8. doCuMENTS 8.01 Letterhead FoR INTERNAL uSE

the body text

Font: Exo 2 Regular Color : Microcred Gray Size : 12 pt Spacing : 16 pt Rail left 1.

10 mm

34 mm

5 mm

nB: no caesura no withdrawal line line break between each paragraph 34 mm

5 mm

34 mm

5 mm

34 mm

5 mm

34 mm

10 mm

10 mm 22 mm

34 mm

Nio Far Companie Alice Kane Directrice 12, Avenue Nelson Mandela BP 33 478 Dakar - Sénégal

De téléphone e-mail n° référence sujet date

Marc Simon (33) 1 49 21 26 47 msimon@microcred.org 952863 Microcred Stationary Paris, le 17 sept.2014

Nunc vero inanes flatus quorundam vile esse quicquid extra urbis pomerium nascitur aestimant praeter orbos et caelibes, nec credi potest qua obsequiorum diversitate coluntur homines sine liberis Romae.

297 mm

44 rue de Prony 75017 Paris France T (33) 1 49 21 26 47 F (33) 1 49 21 26 48 contact@microcred.org www.microcred.org

34 mm

5 mm

Mme Kane,

5 mm

Post haec indumentum regale quaerebatur et ministris fucandae purpurae tortis confessisque pectoralem tuniculam sine manicis textam, Maras nomine quidam inductus est ut appellant Christiani diaconus, cuius prolatae litterae scriptae Graeco sermone ad Tyrii textrini praepositum celerari speciem perurgebant quam autem non indicabant denique etiam idem ad usque discrimen vitae vexatus nihil fateri conpulsus est.

Sed fruatur sane hoc solacio atque hanc insignem ignominiam, quoniam uni praeter se inusta sit, putet esse leviorem, dum modo, cuius exemplo se consolatur, eius exitum expectet, praesertim cum in Albucio nec Pisonis libidines nec audacia Gabini fuerit ac tamen hac una plaga conciderit, ignominia senatus.

34 mm

5 mm

34 mm

5 mm

34 mm

Veuillez agréer l'expression de mes sentiments distingués.

5 mm Marc Simon Chef de projet

34 mm

5 mm

34 mm

483177093 RCS Bobigny Société anonyme à directoire de conseil de surveillance

5 mm 14 mm

210 mm M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

8.02

Business cards, email signature Microcred staff business cards and email signatures obey the following rules of construction and typographic standards: 1. Business card for the Group / front Format 85 x 55 mm

2. Business card for the Group / back Format 85 x 55 mm

3. Business card for the branch / front Format 85 x 55 mm

4. Business card for the branch /back Format 85 x 55 mm

5. Email Signature First name, Last name Font : Exo 2 Semi Bold, Body 10 pt Colour: Rubine Red Capital at the beginning of each name Position Font: Exo 2 Semi Bold, Body: 9 pt Spacing: 10 pt Colour: Microcred Grey Contacts Font: Exo 2 Semi Bold Body 8 pt Spacing: 10 pt Colour: Microcred Grey Follow us Font: Exo 2 light, Body: 8 pt Colour: Microcred Grey

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8. Documents 8.02 Business cards, email signature for internal use

Marion Ivars

Communication Officer I Responsable Communication 44 rue de Prony - 75017 Paris - France T (33) 1 49 21 26 47 I Skype : mc_mivars Email : mivars@microcred.org I F (33) 1 49 21 26 48 www.microcredgroup.com

Amadou Fall

Directeur Marketing Rue Kaolac x Rue Saint Louis - Point E - BP 13710 Dakar - Sénégal T (221) 33 869 84 20 I Skype : mfall_mivars Email : afall@microcred.sn I F (33) 1 49 21 26 48 www.microcred.sn

Marion Ivars

Responsable Marketing Opérationnel Microcred Group mivars@microcred.org Bureau SN : (221) 33 869 84 20 (604) Mobile SN : (221) 77 489 02 58 Mobile FR : (33) 6 84 40 01 07 Skype : mc_mivars www.microcredgroup.com

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8.03

envelopes, postcard

1. envelope C5

2. envelope

Recto / verso Format 220 x 110 mm

Format 229 x 162 mm

3. postcard Format 85 x 55 mm

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

8. doCuMENTS 8.03 Envelopes, postcard FoR INTERNAL uSE

44 rue de Prony 75017 Paris France T (33) 1 49 21 26 47 F (33) 1 49 21 26 48 contact@microcred.org www.microcred.org

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Fax, Stamp

8.04 1.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8. Documents 8.04 Fax, Stamp for internal use

2. Highlighted optional version

3. Stamp Police : Exo 2 medium corps 7 interlignage 9

6RFLªWª $QRQ\PH 5&6 % /RW ,9, *. $PERGLYRQD %3 $QWDQDQDULYR

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Meeting memo

8.05 1.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8. Documents 8.05 Meeting memo, Memo for internal use

Memo 1.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Meeting agenda, minutes, forms

8.06

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8. Documents 8.06 Formulaires for internal use

2. Internal/external purchase order

3. Payment Order, Bill of expenses

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Power Point presentation

8.07

Presentation materials must obey the rules of typography and composition found in this style guide. A visual approach toward text is prioritised, through illustrations (photographs, graphs). Unnecessary effects (shading, deformation) is prohibited. The only font allowed is the Exo in its various bolds.

Slide dâ&#x20AC;&#x2122;ouverture

Titre Exo2 semi bold Sous titre Exo2 medium

Date Exo2 light

Slide texte court / image

Charte power point Proposition charte power point 1 Septembre 2014

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

8. doCuMENTS 8.07 Power Point presentation FoR INTERNAL uSE

4. Texte une ligne Exo 2 Regular corps 28 pt

Texte deux lignes Exo 2 Regular corps 32 pt

Slide tête de chapitre

01/10/14

TITRE DE LA PRÉSENTATION 3

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

01/10/14

TITRE DE LA PRÉSENTATION 4

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

6. Phrase courte. Exo 2 Semi Bold Corps 24 pt. Impiorum Nemesim appella bonorumque quoddam opinione.

Phrase texte 3 lignes maximum Exo 2 corps 28 pt Court texte de présentation Exo 2 light 18 pt Qui cum venisset ob haec festinatis itineribus Antiochiam, praestrictis palatii ianuis, contempto Caesare, quem videri decuerat, ad praetorium cum pompa sollemni perrexit morbosque.

Slide texte court / image

01/10/14

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

01/10/14

TITRE DE LA PRÉSENTATION 6

8. Table des matières (Exo 2 Semi Bold 21pt) A.

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

A. Titre du chapitre A (Exo 2 Semi Bold 24 pt)

Premier niveau de titre (Exo 2 Semi Bold 16 pt) A.I.

1. Titre un niveau deux (Exo 2 Semi Bold 16 pt)

Deuxième niveau de titre (Exo 2 Regular 14 pt) A.I.1 Un troisième niveau de titre peut être intégré (Exo 2 Regular 12 pt) A.I.2 Un troisième niveau de titre peut être intégré (Exo 2 Regular 12 pt) A.I.3 Un troisième niveau de titre peut être intégré (Exo 2 Regular 12 pt)

Troisième niveau de titre (Exo 2 Regular 14 pt)

A.II. Deuxième niveau de titre

A.III. Deuxième niveau de titre

Premier niveau de titre B.I.

Scaevola cum in eam ipsam mentionem incidisset, exposuit nobis sermonem Laeli de amicitia habitum ab illo secum et cum altero genero, C. Fannio Marci filio, paucis diebus post mortem Africani. Eius disputationis sententias memoriae mandavi, quas hoc libro exposui arbitratu meo; quasi enim ipsos induxi loquentes, ne 'inquam' et 'inquit' saepius interponeretur, atque ut tamquam a praesentibus coram haberi sermo videretur. Ut enim benefici liberalesque sumus, non ut exigamus gratiam (neque enim beneficium faeneramur sed natura propensi ad liberalitatem sumus), sic amicitiam non spe mercedis adducti sed quod omnis eius fructus in ipso amore inest, expetendam putamus.

Deuxième niveau de titre

B.II. Deuxième niveau de titre B.III. Deuxième niveau de titre

Slide sommaire 9.

Premier niveau de titre

01/10/14

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

01/10/14

TITRE DE LA PRÉSENTATION 8

10.

A. Titre u chapitre A (Exo 2 Semi Bold 24 pt)

Court texte de présentation Exo 2 light 18 pt contempto Caesare, quem videri decuerat, ad praetorium cum pompa sollemni perrexit praestrictis palatii ianuis, contempto Caesare, quem videri decuerat, ad praetorium cum pompa sollemni perrexit morbosque morbosque. Qui cum venisset ob haec festinatis itineribus Antiochiam, praestrictis palatii ianuis, contempto Caesare, quem videri decuerat, ad praetorium cum pompa sollemni perrexit praestrictis palatii ianuis, contempto

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

TITRE DE LA PRÉSENTATION 12

A. Titre du chapitre A (Exo 2 Semi Bold 24 pt)

Troisième niveau de titre (Exo 2 Regular 14 pt)

Palatii ianuis, contempto Caesare, quem (Exo 2 Regular 11 pt)

01/10/14

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

1. Titre deux niveau deux (Exo 2 Semi Bold 16 pt)

Titre du shéma

Slide texte long + graphique / image

TITRE DE LA PRÉSENTATION 14

TITRE DE LA PRÉSENTATION 13

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Texte de votre présentation (Exo 2 regular 10 pt / interlignage 14 pt). Librans diem inter haec partis annum terminabat oriente conperto post insolentiae tricensimum excarnificatum theatralis exulari annum insolentiae eius eius conperto et idus theatralis partis tricensimum gravius terminabat haec hiemem theatralis. Scaevola cum in eam ipsam mentionem incidisset, exposuit nobis sermonem Laeli de amicitia habitum ab illo secum et cum altero genero, C. Fannio Marci filio, paucis diebus post mortem Africani. Eius disputationis sententias memoriae mandavi, quas hoc libro exposui arbitratu meo; quasi enim ipsos induxi loquentes, ne 'inquam' et 'inquit' saepius interponeretur, atque ut tamquam a praesentibus coram

01/10/14

haberi sermo videretur. Ut enim benefici liberalesque sumus, non ut exigamus gratiam (neque enim beneficium faeneramur sed natura propensi ad liberalitatem sumus), sic amicitiam non spe mercedis adducti sed quod omnis eius fructus in ipso amore inest, expetendam interlignage 14 pt). Librans diem inter haec partis annum terminabat oriente conperto post insolentiae tricensimum excarnificatum theatralis exulari annum insolentiae eius eius conperto et idus theatralis partis tricensimum gravius terminabat haec hiemem theatralis.

meo; quasi enim ipsos induxi loquentes, ne 'inquam' et 'inquit' saepius interponeretur, atque ut tamquam a praesentibus coram haberi sermo videretur. Ut enim benefici liberalesque sumus, non ut exigamus gratiam (neque enim beneficium faeneramur sed natura propensi ad liberalitatem sumus), sic amicitiam non spe mercedis adducti sed quod omnis eius fructus in ipso amore inest, expetendam putamus.

Ce(e présenta0on est la propriété exclusive de Microcred. Tout droits réservés.

TITRE DE LA PRÉSENTATION 15

IT Interface, Google sites, ATM screens

8.08

IT software and Google sites screens must also follow the rules of branding. Fonts and icons are adjusted according to the interfaces. 1-3.

Interface IT

Google Site

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Ecran de Gab

8. Documents 8.08 IT Interface, Google sites, ATM screens for internal use

niofar

SÉNÉGAL

Rechercher dans ce site

Nos performances

Développement et Innovations

ACTUALITÉS 22 Juillet 2014 Flash Info! Réunion annuelle du personnel le 1, 2 et 3 Aout 15 Juillet 2014 Nouvelle circulaire sur les ouvertures de comptes sur le terrain ! (A retrouver dans nos circulaires opérationnelles) Réunion des délégués du personnel le 21 juillet à 13h30 au siège. Flash Info Juillet 2014 Changement en cours de la politique de primes (mes primes)

Nos process

Ressources Humaines

Nos outils

Bienvenue sur le site Microcred Sénégal Nio Far, A qui s'adresse ce site ? Tous les collaborateurs de Microcred Sénégal qui travaillent en agence ou points de service. Pourquoi ce site ? Afin de permettre à tous les collaborateurs d'avoir les informations nécessaires à leur travail. Comment s'en servir ? Plusieurs onglets sont disponibles, et dans chaque onglets, il y a un ou plusieurs sous onglets. N'hésitez pas à naviguer sur le site pour vous l'approprier. Vous avez accès à toutes les pages du site en déroulant le sommaire dans la partie gauche. Par exemple, les informations sur les nouveaux produits sont disponibles sous l'onglet Développement et Innovations. Toutes les questions relatives à la logistique se trouvent dans Nos outils. Un fil d'actualités se trouvent sur la partie gauche du site pendant toute votre navigation. Ces actualités sont régulièrement mises à jour, pensez à consulter régulièrement Microcred Sénégal Nio Far pour recevoir la bonne information (nouvelle circulaire, modifications de manuels, nouveau challenge Microcred Sénégal...). Pour plus de questions, veuillez contacter Samba Bokoum, Chargé de communication interne - sbokoum@microcred.org. Bonne visite et utilisation !

SOMMAIRE NIO FAR Nos performances Objectifs opérationnels Suivi de mon agence Développement et Innovations

Sélectionnez une opération Demande de chéquier

Solde de compte

Autre choix

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Retrait

Dépôt

Autre choix

Documents for external use 9.01

Flyer, poster

9.02

4 x 3, Banner, kakemono (scroll)

9.03

Product leaflet

9.04

Folder

9.05

Memo

9.06

Institutional document

9.07

Notepad, calendar

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9.01

flyer, poster To preserve the integrity of the Microcred brand, communication materials for the general public must follow the rules of construction and processing, explained below: 1. Construction grid

2. picture processing front

All formats are regulated by a 10x10 cm squared grid. The elements of this model are fixed on the grid, irrespective of dimensions.

Photographs represent potential clients. The subject is isolated on a background of the colour assigned to the product.

ÉPA RGN E

SUKALIKU L’épargne ouverte à tous

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

www.microcred.sn

9. DOCuMENTS 9.01 Flyer, poster FOR EXTERNAL uSE

2. flyer 15 x 21 cm Recto / verso

É PA RG NE

SUKALIKU Le seul compte gratuit et rémunéré au Sénégal

ÉPARGN E

SUKALIKU L’épargne ouverte à tous

F Zéro frais d’ouverture

F Zéro frais de gestion

F Zéro solde minimum

Argent toujours disponible

Ku meun lü ! www.microcred.sn

Appelez le

800 80 22 22

www.microcred.sn

service client 800 80 22 22

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

3. poster 60 x 80 cm

CR ÉDIT

BU GAW Donnez vie à vos projets

www.microcred.sn service client 800 80 22 22

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

4 x 3, Banner, kakemono

9.02

other materials for external communication abide by the same rules, explained above. Some examples:

1. Affiche 4x3m

C R É D IT

BU GAW Donnez vie à vos projets www.microcred.sn service client 800 80 22 22

FRANCE I

MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

2. Banderole 300 x 110 cm T R A N SF E RT S D ’A RG E NT

Envoyer, recevoir, partager… www.microcred.tn

FRANCE I

MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

9. DOCuMENTS 9.02 4 x 3, Banner, kakemono FOR EXTERNAL uSE

3. Kakémono 80 x 200 cm

Envoyer, recevoir, partager… www.microcred.tn

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Product leaﬂet

9.02

Microcred product leaflets display information in a concise, prioritised, and visual way. A template is provided here: 1. . Leaflet with 3 front pages (inside) Concentrate on a colour range corresponding to client profit, (see Chapter 6). Always organise information according to three different reading levels, corresponding to the 3 font maximum in the body of the text..

There is also a 3 shade maximum for the same colour ( for example, if using blue, only three tints of blue are tolerated), in addition to more Microcred colours. Important information is presented in the form of pictograms.

VETERIBUS DUBITATIO EDENDOS LOCO VINA.

AUGUSTI NEFANDARUM QUAM PLACENTIA MALE NIHIL MITIUS FRATRIS NEFANDARUM QUAM.

VERUMQUE QUAESTIO NON SIMUL ALIARUM DUBITATIO VETERIBUS DEBENT.

33 830 54 67 / 33 820 55 68 / 33 820 56 69

assurance@microcred.sn

Advenit post multos Scudilo Scutariorum tribunus velamento subagrestis ingenii persuasionis opifex callidus. Qui eum adulabili sermone seriis admixto solus omnium proficisci pellexit vultu adsimulato saepius replicando quod flagrantibus votis eum videre frater cuperet patruelis, siquid per inprudentiam gestum est remissurus ut mitis et clemens, participemque eum suae maiestatis adscisceret, futurum laborum quoque socium, quos Arctoae provinciae diu fessae poscebant

ASSUR AN C E

J’ASSURE MON AVENIR

Rue Kaolac x Rue Saint Louis Point E - BP 13710 Tel : 00 221 33 869 84 20

www.microcred.sn service client 800 80 22 22

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

9. DOCuMENTS 9.02 Product leaflet FOR EXTERNAL uSE

2. Leaflet with 3 back pages (outside) 30 x 21 cm

SORALÉ EULEUK

L’ASSURANCE VIE MICROCRED

Ardor milites per municipia plurima, quae isdem conterminant, dispositos et castella, sed quisque serpentes latius pro viribus repellere moliens, nunc globis confertos, aliquotiens et dispersos multitudine superabatur ingenti, quae nata et educata inter editos recurvosque ambitus montium eos ut loca plana persultat et mollia, missilibus obvios eminus lacessens et ululatu truci perterrens.

VETERIBUS DUBITATIO EDENDOS LOCO VINA.

AUGUSTI NEFANDARUM QUAM PLACENTIA MALE NIHIL MITIUS FRATRIS NEFANDARUM QUAM.

VERUMQUE QUAESTIO NON SIMUL ALIARUM DUBITATIO VETERIBUS DEBENT.

Incertum congregati ideoque provinciae diversis ductus ideoque ex cuius qui. Nec piget dicere avide magis hanc insulam populum Romanum invasisse quam iuste. Ptolomaeo enim rege foederato nobis et socio ob aerarii nostri angustias iusso sine ulla culpa. Roscribi ideoque hausto veneno voluntaria morte deleto et tributaria facta est et velut hostiles eius exuviae classi inpositae in urbem advectae sunt per Catonem, nunc repetetur ordo gestorum.

6 500

FCFA

19 500 32 500

FCFA

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

9.03

Folder The graphic design of folders is the same in all countries where Microcred is present, except that the cover picture may be tailored according to each country program. 1. Folder with two sides 44 x 38 cm Front (inside)

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

www.microcred.com service client 800 80 22 22

33 830 54 67 / 33 820 55 68 / 33 820 56 69

assurance@microcred.sn

Rue Kaolac x Rue Saint Louis Point E - BP 13710 Tel : 00 221 33 869 84 20

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9. Documents 9.03 Folder for external use

2. Folder with two sides 44 x 38 cm Back (outside)

RÉSEAU Fass 33 830 54 67 / 33 820 55 68 Grand 33 830 54 67 / 33 820 55 68 Guediawaye 33 830 54 67 / 33 820 55 68 HLM 33 830 54 67 / 33 820 55 68 Kaolack 33 830 54 67 / 33 820 55 68 Keur Massar 33 830 54 67 / 33 820 55 68 Liberté 5 33 830 54 67 / 33 820 55 68 Mbour 33 830 54 67 / 33 820 55 68 Ouakam 33 830 54 67 / 33 820 55 68 Parcelles Assainies 33 830 54 67 / 33 820 55 68 Pikine 33 830 54 67 / 33 820 55 68 Plateau 33 830 54 67 / 33 820 55 68 Thiès 33 830 54 67 / 33 820 55 68 Touba 33 830 54 67 / 33 820 55 68 Rufisque 33 830 54 67 / 33 820 55 68 Saint-Louis 33 830 54 67 / 33 820 55 68 Ziguinchor 33 830 54 67 / 33 820 55 68

Rue Kaolac x Rue Saint Louis Point E - BP 13710 Tél : (221) 33 869 84 20

microcredsenegal.sn

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9.04

Memo Memos and notes to clients must obey the following rules. Their size is designed to be printed on office printers. 1. Client memo Format A4

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9. Documents 9.04 Memo for external use

note d’information

44 rue de Prony 75017 Paris France T (33) 1 49 21 26 47 F (33) 1 49 21 26 48 contact@microcred.org www.microcred.org

OBJET : NUNC VERO FLATUS QUORUNDAM Nunc vero inanes flatus quorundam vile esse quicquid extra urbis pomerium nascitur aestimant praeter orbos et caelibes, nec credi potest qua obsequiorum diversitate coluntur homines sine liberis Romae. Post haec indumentum regale quaerebatur et ministris fucandae purpurae tortis confessisque pectoralem tuniculam sine manicis textam, Maras nomine quidam inductus est ut appellant Christiani diaconus, cuius prolatae litterae scriptae Graeco.

Amadou Balaké Directeur d’agence

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9.05

Institutional document Institutional communication differs from public communication and is therefore subject to the following rules: 1. Example of cover model Format A4. Image processed in black and white, tinted in Microcred Grey. 1cm white turning edge at the top, on the right and bottom. Rubine red headband bevelled by 1/5 of the total height. Signature placed opposite the logo.

RAPPORT ANNUEL 2013

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9. Documents 9.04 Institutional document for external use

2. Example of double-page model

3. Flyer example or print ad.

Format A4 x 2 S E M I TA S L U C E M

SERMONISQUE VIROSQUE VITAE.

Memorabile memorabile pendentem haec infuso textum similiaque nihil memorabile est textum mentibus similiaque

Sermonisque virosque vitae.

FUTURIS MORTALEM REMOTI FUTURIS INCERTUS

emorabile memorabile pendentem haec

eum excepero tecae eic to consedit, inctest,

magni sum vendellaut in reperup taerrum ut

Memorabile

infuso textum similiaque nihil memorabile

aut que sapides iusam exerio conempernam

dolorit volupti iscimos demporati cum voles

memorabile

est textum mentibus similiaque

voluptatem qui te coremporiae nonsequae

destisq uisquis dolorpo recatquo bla intias

pendentem haec

innumeram pendentem infuso innumeram

pellenis apis dolupid maionse ctaspis nobit

cusdaesedi arci inim harit lanimpe ribusciis es

infuso textum.

innumeram vel curulium dimicationum

dolupie nihite nust fugiand itaspic to beatior

aut occabor umendip sapiet laboratur?

infuso redeundum innumeram infuso ergo agi mentibus vel

autempo repudam, to cusamusdae officident

Ignihil molupta delecabores dolore ma natium

mentibus.At ratem dolo berita voluptaqui bea qui sunt omnihit

pora quid ut fugiam voluptia sitatemposa

quo berspe porumet libusam, et explictisti

voluptatiur suntiore ped quibearum eosant.

volorum rem voluptate re maximuscid molorae

cuptatatque odi verae earum, velique que pore,

ad expero dolora cumquiam delliquo tem. Nam

aditis ut molora eos iusa volum remporit quas

Hari te nobitatur? Ibus exernat voluptaero denihit enimpos

et, qui reroviditio totatur at evenem quam, qui to

voluptate nim dunt.

volut vit, utatibus, voles volorem quiam saperoribus porum

excesci ligende vollessit maios volorit dunt lam,

Udaepudae. Ut adi cus ratest, que inciaerore

qui audissed excerro odit hiciet am velenduciis as exeruntio

sedit et dolum evelias ditamus ut vel exceptatus.

innumeram pendentem infuso.

17 % 34 % 28 %

Non tumentemque et antea ideo bona nunc bona tamquam tumentemque ob visus coactusque haec ante ob antea primitus miraberis visus numquam introieris sic suscipieris mentiri tamquam virum bona ideo sic.

Nam, omnis et veles eatem restiis ilitate niscipsa sequid quid magnit omni sequunt iaepersped magnimil exerrum.

cuptibus et aut omnihil iquibus.

MEMORABILEAPERUM

Fersperum earci num, sequid quiae nihiciu ntiorem faccum

Mi, suntem con et labo. Et eum, aceruptas

istemporum doluptaerum soloratati denem re id es es

sa core, quassimet eaquas dolorum voluptia

eossi occus exces doluptur serunte que mo et que praestio

doluptat fugitat.

magnisincid mi, ipsapid est vellandit rehende repudi ut ent

Igendit apid quasper ibusda aut et modigni

verum non consequunt ex ea sitatias essinum reribus dolupiet

ssequae. Iquid utatece rumque verspe et

officit expelecte nonsed maximet presequ iduntorion nus.

fugias arundisquis ipsantotae. Magnis dolor

Ibus atia de numquoditi dios consecta sequatis aut reperum et

at quid el eum qui rem. Imus magni diam, qui

qui repeliquas quia voluptat.

blanihi ctemquis am sit ulpa alibus, quam,

conseque pereperum nobis dolorum re cor

Arum anderum aut omnitate nume officienem laut liquam

tem corro odissunt exerum fugia dolorum et

maximusda volorporerum fuga. Nam faceatur

Memorabile pendentem

accupta num am, odisin nis ad molupti iscidebis dolum

quam alibusae reperumet voloreres eatem

simus dolecte laturiant mo exped eossite ium

haec infuso textum

earum rernam faciduciis commodit, expliquuntum qui blam

essinit, sus magnimaiore porrovid ut et auta se

voluptatur, sent fuga. Ovit vendi doles et volora

similiaque nihil memorabile

ipsae. Ehentium untiunt molor alici omnihilitas sam, quost re

volores simusda eperepro maximen tioremo

nonsequ iantendiam vendunt et, sed eici volor

est textum mentibus

porecab orehenimaio beaquunt exceatet, qui andam, volupta

loriatur sam ulpa quae comnis idus natibusciis

reperit iatiis dolorio tempero et iditem litaquo

similiaque innumeram

quatemo omnimillant quidition conempo rrorentio. Sitaque

nonsequis dici voluptaspit, odipsam aut odipsum

vitio. Ut experia eatur, exceratis poremquatur mi,

pendentem.

volut occatata quat.

evel ipiciet verum rae et aliquas et fugit, to

ut optius re consendis eaqui aturestiam, sitam,

exerspi cipsaped mi, solo volorep udigentiae ea

ullaut restemp erovid exeriberum nescide rnatas

Ed maximos essum et veliquosam qui doluptur sunt ut officid

sin cuptibus volore necestotas erum voluptate

volut minullitatem adistis doluptibus.

enimeni hitate none nonserfera nonempos sandamus.

odis demolum que exeribus dolor simincto cum

Et venimos et, nimpeli squidus adi que restis erovid ut el

non rat odictotat pliciusdae. Ut lande quiatur,

iderovitiur arum fugition res ero occae necerchil mos alitiun

expla qui dis el et ut lam laborpo reperuntur

tiatquiatia eumquamus cus.

audae nim quibus dissequatium ipsam ut ius.

QUIS SIGNA ET SIGNA ARMATUM.

Otatis dolupis doluptatem esequatur aut dolor maionse rionsequi comni officit atemossimet fugit, officias as ut eriam

Nequuntur aped maior ad enditis esent

explaboriae. Ut eosam, ate eos resequi stium, a nest, solorio

harumquam sita pos autem quos rest vent

diste con comniss iminimi llestotatur aut eum simin cum accus

fugitatem exceatium fuga. Nem. Obit mi, etur

SERMONISQUE VIROSQUE VITAE.

SEQUI REROVIT QUISQUE ESEQUIA SUNT FUGIAESE NUS 20 000 000

Nb 25 000

2 000 000

20 000

1 500 000

15 000 000

15 000 10 000 000

Encours de crédits (EUR)

Crédits actifs (#)

Mi, suntem con et labo. Et eum, aceruptas sa core, quassimet eaquas dolorum voluptia doluptat fugitat. Igendit apid quasper ibusda aut et modigni

150 %

120 %

nonempos sandamus.

ssequae. Iquid utatece rumque verspe et

Et venimos et, nimpeli squidus adi que restis

fugias arundisquis ipsantotae. Magnis dolor

erovid ut el iderovitiur arum fugition res

at quid el eum qui rem. Imus magni diam, qui

ero occae necerchil mos alitiun tiatquiatia

blanihi ctemquis am sit ulpa alibus, quam,

eumquamus cus.

tem corro odissunt exerum fugia dolorum et

-500 000 -1 000 000

essinit, sus magnimaiore porrovid ut

90 %

60 %

30 % 2007

2008

2009

Résultat net (avant taxes)

2010

2011

2012

Résultat net (après taxes)

OSS

Eaque doluptas nonsequi occum sed ma dolupid mod elent lantiur sitatibus.

The format is divided into three horizontal and proportionate strips. - The first, on background colour Micocred Grey, is dedicated to the message. - The second, in Rubine Red and white, is for the guide, the logo and signature. - The third takes a picture tinted in Microcred Grey illustrating the point.

et auta se volores simusda eperepro maximen tioremo loriatur sam ulpa quae comnis idus natibusciis nonsequis dici voluptaspit, odipsam aut odipsum evel ipiciet verum rae et aliquas et fugit, to exerspi cipsaped mi, solo volorep udigentiae ea sin cuptibus volore

Ficiisci antusanda sandi ut elest quia

necestotas erum voluptate odis demolum Otatis dolupis doluptatem esequatur aut dolor

voluptam inctat qui dolorer eribus

que exeribus dolor simincto cum non rat odictotat pliciusdae. Ut lande quiatur, expla qui dis el et ut lam laborpo reperuntur audae nim

iditionseque aut idebit re, et omnis arciet aut

eosam, ate eos resequi stium, a nest, solorio

quibus dissequatium ipsam ut ius.

Memorabile pendentem

diste con comniss iminimi llestotatur aut

haec infuso textum

eum simin cum accus eum excepero tecae eic

Nequuntur aped maior ad enditis esent

similiaque nihil memorabile

to consedit, inctest, aut que sapides iusam

harumquam sita pos autem quos rest vent

emorabile memorabile pendentem haec infuso

est textum mentibus

exerio conempernam voluptatem qui te

fugitatem exceatium fuga. Nem. Obit mi, etur

textum similiaque nihil memorabile est textum

similiaque innumeram

coremporiae nonsequae pellenis apis dolupid

magni sum vendellaut in reperup taerrum ut

mentibus similiaque innumeram pendentem

pendentem.

maionse ctaspis nobit dolupie nihite nust

dolorit volupti iscimos demporati cum voles

quas est, ut modit et aut fugita cus.

infuso innumeram innumeram vel curulium

fugiand itaspic to beatior autempo repudam,

dimicationum infuso redeundum innumeram

destisq uisquis dolorpo recatquo bla intias cusdaesedi arci inim harit lanimpe ribusciis es

infuso ergo agi mentibus vel mentibus.At ratem dolo berita

voluptia sitatemposa volorum rem voluptate

aut occabor umendip sapiet laboratur?

voluptaqui bea qui sunt omnihit voluptatiur suntiore ped

re maximuscid molorae ad expero dolora

Ignihil molupta delecabores dolore ma natium

quibearum eosant.

quo berspe porumet libusam, et explictisti cuptatatque odi verae earum, velique que pore,

Hari te nobitatur? Ibus exernat voluptaero denihit enimpos

aditis ut molora eos iusa volum remporit quas

volut vit, utatibus, voles volorem quiam saperoribus porum

voluptate nim dunt.

qui audissed excerro odit hiciet am velenduciis as exeruntio cuptibus et aut omnihil iquibus.

Udaepudae. Ut adi cus ratest, que inciaerore conseque pereperum nobis dolorum re cor

Fersperum earci num, sequid quiae nihiciu ntiorem faccum

maximusda volorporerum fuga. Nam faceatur

istemporum doluptaerum soloratati denem re id es es

simus dolecte laturiant mo exped eossite ium

eossi occus exces doluptur serunte que mo et que praestio

voluptatur, sent fuga. Ovit vendi doles et volora

magnisincid mi, ipsapid est vellandit rehende repudi ut ent

nonsequ iantendiam vendunt et, sed eici volor

verum non consequunt ex ea sitatias essinum reribus dolupiet

www.microcred.org

quam alibusae reperumet voloreres eatem

1 000 000

2007 2008 2009 2010 2011 2012

vollessit maios volorit dunt lam, sedit et dolum evelias ditamus ut vel exceptatus.

Ed maximos essum et veliquosam qui doluptur

500 000

5 000

totatur at evenem quam, qui to excesci ligende

omnihilitas sam, quost re porecab orehenimaio beaquunt exceatet, qui andam, volupta quatemo Sitaque volut occatata quat.

10 000 5 000 000

cumquiam delliquo tem. Nam et, qui reroviditio

qui blam ipsae. Ehentium untiunt molor alici

omnimillant quidition conempo rrorentio.

MEMORABILEAPERUM €

rernam faciduciis commodit, expliquuntum

Sermonisque virosque vitae.

reperit iatiis dolorio tempero et iditem litaquo vitio. Ut experia eatur, exceratis poremquatur mi,

Ibus atia de numquoditi dios consecta sequatis aut reperum et qui repeliquas quia voluptat.

Memorabile memorabile

accupta num am, odisin nis ad molupti iscidebis dolum earum

pendentem haec infuso textum.

The chapters have selected colours depending on the Microcred colour spectrum. Images are bevelled. Graphs are designed according to Microcred colour codes. Multiply the epigraphs and lighten the texts. 30% of the total area of the model must be blank. Always use a base grid, work on texts over at least two columns and vary their width. The texts are left justified, with no hyphen. Always apply a minimum spacing of +2 pt in relation to the body of text.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9.06

Notepad, calendar

1. Notepad Format A5 Spiral bound a. Cover b. 2nd cover c. Page type front d. 3rd cover e. 4th cover

www.microcred.sn

service client 800 80 22 22

microcredsenegal.sn

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

33 830 54 67 / 33 820 55 68 / 33 820 56 69

assurance@microcred.sn

Rue Kaolac x Rue Saint Louis Point E - BP 13710 Tel : 00 221 33 869 84 20

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

9. Documents 9.06 Notepad, calendar for external use

2. Calendar Bank Format 54 x 38 cm Front Back

2015

SIÈGE

AGENCES DE DAKAR

Rue Kaolack x Saint Louis - Point E - BP 13 710 - Dakar Tél. : (221) 33 869 84 20 - Fax : (221) 33 867 56 07

LIBERTÉ V Tél. : 33 869 83 10

HLM Tél. : 33 859 16 00

PARCELLES ASSAINIES Tél. : 33 879 38 38

OUAKAM Tél. : 33 859 45 70

RUFISQUE Tél. : 33 839 20 51

MBOUR Tél. : 33 939 71 31

THIÈS Tél. : 33 939 77 77

SAINT-LOUIS Tél. : 33 938 20 90

PIKINE Tél. : 33 879 83 84

FASS BÂTIMENT Tél. : 33 889 24 31

PLATEAU Tél. : 33 889 87 68

GUÉDIAWAYE Tél. : 33 879 36 60

KEUR MASSAR Tél. : 33 879 37 87

KAOLACK Tél. : 33 938 41 71

TOUBA Tél. : 33 939 21 00

ZIGUINCHOR Tél. : 33 992 50 76

microcredsenegal.sn

AGENCES DES REGIONS

www.microcred.sn

2015

SIÈGE

AGENCES DE DAKAR

Rue Kaolack x Saint Louis - Point E - BP 13 710 - Dakar Tél. : (221) 33 869 84 20 - Fax : (221) 33 867 56 07

LIBERTÉ V Tél. : 33 869 83 10

HLM Tél. : 33 859 16 00

PARCELLES ASSAINIES Tél. : 33 879 38 38

OUAKAM Tél. : 33 859 45 70

RUFISQUE Tél. : 33 839 20 51

MBOUR Tél. : 33 939 71 31

THIÈS Tél. : 33 939 77 77

SAINT-LOUIS Tél. : 33 938 20 90

PIKINE Tél. : 33 879 83 84

FASS BÂTIMENT Tél. : 33 889 24 31

PLATEAU Tél. : 33 889 87 68

GUÉDIAWAYE Tél. : 33 879 36 60

KEUR MASSAR Tél. : 33 879 37 87

KAOLACK Tél. : 33 938 41 71

TOUBA Tél. : 33 939 21 00

ZIGUINCHOR Tél. : 33 992 50 76

microcredsenegal.sn

AGENCES DES REGIONS

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

www.microcred.sn

10.

Decoration of the branches 10.01

Model of branch

10.02

Model of branch - continued 1

10.03 Model of branch - continued 2

10.04 Model of branch - continued 3

10.05

Signs

10.06

Kiosk / Tent

10.07 Pennons

10.08 Prefabricated branch

100

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.01

Model of Branch Microcred branches have a comprehensive lighting system and meet the following standards in terms of painting, decoration and furnishing. 1. Outdoor decoration: long facade

This text box occupies at least 50% of the width of the facade.

The signature, placed opposite, is always on the left and has the same height as the the letters of the Microcred logo. It is placed at a distance of the bevel equal to the one between the logo of the bevel. The base of the signature is wedged on the basis of Microcred logo.

The logo position obeys the rules of the protection zone of the logo, defined in chapter 4.01.

Trade pictograms are justified on the width of the signature. They are wedged on top of the Microcred logo.

The signature, placed opposite, is always on the left and at a minimum height of 25 cm. It is centred within the width and the height of the space

The partner board is placed at the front on the left, the one of working hours on the right.

The outside facade is painted in Rubine Red; the Microcred logo is placed in a 25 Â° bevelled text box on the buildingâ&#x20AC;&#x2122;s left side.

A neon sign is placed upright to the facade, completes the signage. Trade pictograms are conveniently placed on the left or right of the front door, at eye level, that is to say, centered in the front height of the facade. The partner board is placed on the left of the entry. The one for working hours is placed on the right side of the entry The welcome words are written vertically on the front door, the full height of the door.

2. Outdoor decoration: short facade and corner of the building The rules are the same as for a long faĂ§ade, except for the signature and symbols.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

When the branch is located in a street corner and has two common walls, the blank wall is decorated with a frieze of pictograms and the logo in its bevelled text box. If the wall has openings (windows, doors) a decoration similar to the one of the facade is applied.

3. Outdoor decoration: multi-story building (minimum 3 stories) A multi-story building has its first floor painted in Microcred Grey, the other floors in Rubine Red. The logo is centred in the width of the facade; the signature is placed on the left of the frieze of pictograms on the right, in the proportions set henceforth:

4. Automated Teller Machine (ATM)

10.1 DECORATION 10.01 Model of branch OF THE BRANCHES

L 1/2 L

1/3 H

H 1/2 H

L 1/2 L

1/3 H B

Y (1/4 X)

X (1/2,5 H)

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

Branch type continued (1)

10.02

5. Indoor decoration: wall of waiting room A

7. Indoor decoration: wall of waiting room C

One wall of the waiting room is fully painted in Rubine Red and decorated with signature, placed as shown hereafter

This decoration is an alternative to A, depending on the type of tills available in the branch (see next page).

6. Indoor decoration: wall of waiting room B

8. Indoor decoration: wall of waiting room D

The other walls are painted in white and adorned with the Rubine Red bevelled text box on half of the width, completed with Microcred logo. The position of the logo follows the rules of the protection zone defined in chapter 4.01. A strip painted in Microcred Grey is displayed over the length of the wall at its base.

This decoration is an alternative to C, depending on the setting.

1/6 h H

1/2 h

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.1 Decoration 10.01 Branch type - continued (1) of the branches

1/4 h

1/4 h H

1/2 h 1/10 h

C L 1/4 L

1/3 h H

1/2 h

25째

1/10 h

D L 1/4 L

1/10 h

1/2 h

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

1/3 h

25째

Model of Branchcontinued (2)

10.03

9. Glass tills

11. Furniture

Example of decoration when tills are behind the glass.

Furniture is simple, modern and uniform, and preferably clear. They should be fFunctional items, with some touches of bright colours.

10. Counter/tills Example of decoration when the tills are arranged behind the counters. The back wall is then painted entirely in Rubine Red, decorated with Microcred trade pictograms.

12. Client advisor office model Format and materials to be defined

13. Floor A floor in Microcred Grey waxed concrete is recommended. Occasionally the floor can be adorned with promotional stickers.

10.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.1 Decoration 10.03 Model of Branch- continued (2) of the branches

11.

12.

13.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Model of Branch continued (3)

10.04

14. Meeting room model 15. Officersâ&#x20AC;&#x2122; open space model Cork board and posters 120 x 160 cm are available for the agents (to be designed). Lockers are covered with a Rubine Red & bevelled white sticker. A place for business cards is provided to identify the locker.

14.

15.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

16. Branch manager office model Format and materials to be defined

17. Kitchen model Format and materials to be defined

18. Guard sentry box model Format and materials to be defined

10.1 Decoration 10.04 Model of Branch - continued (3) of the branches

16.

17.

18.

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Signs / totems

10.05

1. Neon sign

2. Neon sign with light box

Double-sided neon sign. Dimensions: L 850x H 650 x E 216 mm Convex sides on 650. Material: PMMA Opal 3mm thick; anti-choc. Lighting: 2 tubes fluo 18W - Starter 220V Assembly: by 1 long fixed stage 150mm with rectangular platform of 100x200mm. Digital colour printing + lamination anti-UV.

Dimensions: L 267 x H 80 cm

3. Neon totem Dimensions: L 150 x H 500 cm

4. Totem Dimensions: L 150 x H 300 x 600 cm

5. Totem in co-branding Dimensions: L 150 x H 300 x 600 cm

6. Neon sign with bank logo Double -sided neon sign same as point 1. 1.

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.1 Decoration 10.05 Signs / totems of the branches

DK-1-11-00598/SA

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.06

Kiosk/ Tent

1. Biometric registration kiosk Pop-up folding counter. Its skirt (printing on PVC 450 micron) magnet moves to the aluminium structure. Completion: Grey board. Materials: Aluminium Dimensions structure: Height: 97cm - length. 128 cm - Depth: 37 cm Visual Dimensions: 198.4 x 94 cm Net weight of structure only: 15 Kg Net weight of structure plus visual: 17 Kg Printing material: PVC 450 microns

2. Generic Kiosk 3. Tent Dimensions & materials to be defined. View from above

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.1 Decoration 10 .06 Kiosk/ Tent of the branches

Vue du dessus

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

10.07

Pennons 1. Generic pennons

2. Pennon â&#x20AC;&#x153;creditâ&#x20AC;&#x153;

format 60 x 150 cm

NB: These pennons can be adapted according to specific products

service client 800 80 22 22

www.microcred.sn

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

service client 800 80 22 22

www.microcred.sn

10.1 Decoration 10.07 Pennons of the branches

3. Pennon “savings“

4. Pennon “transfer“

format 60 x 150 cm

service client 800 80 22 22

www.microcred.sn

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

service client 800 80 22 22

www.microcred.sn

10.08

Prefabricated branch The prefabricated Microcred branches match the following standards in terms of decoration.

1. Front The volume part is painted in white. The Micocred logo and its baseline are placed in the upper part, highlighted by three pictograms, justified on the width of the logo. A partner board 60x80 cm is placed at the left of the entrance. The panel of working hours 40 x 60 cm is placed at the right of the glass door. The welcome word is placed on the height of the left door, upright.

2. Right side The right side of the branch is adorned with a subtitled pictogram.

3. Left side The left side of the branch is adorned with the logo Micorcred and its baseline.

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10.1 DECORATION 10.08 Prefabricated branch OF THE BRANCHES

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11.

PHOTOGRAPHY Using photographs plays an important role in Microcredâ&#x20AC;&#x2122;s public and institutional communication. Photos must comply with certain rules and match precise specific technical features tailored to the media. 1. Professional photographs They should focus on Microcred potential clients: - Through portraits. The look of the subject should be given special attention and suggest trust and optimism. It can lock the focus or look-over, but always with intensity and emotion. - Through images representing potential customers in the context of their work, the decor should explicitly suggest the trade.

2. Photographs taken by employees You may want to take pictures during your activities to illustrate actions or demonstrate the work being done. For that purpose, certain rules must be followed without exception, in order to make pictures usable, both technically and artistically, whether taken with a smartphone or a digital camera.

Quality of the picture 1. Optimize resolution Adjust the resolution of your photos to the highest quality in terms of resolution, so that the photos are usable and printable. Digital photos are taken with at least a resolution of 3 megapixel native file at least 2000 pixels by 1500. 2. Clean your lens (phone or camera) With a small cloth (clean). 3. Use flash outdoors, not indoors. LED flashes equipped in smartphones are not 102

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going to help you improve the quality of your shots, and can produce blurred or inaccurate pictures indoors. Outside, however, the flash can help you light up a subject if you are against the light, for example. 4. Banish the digital zoom. Using digital zoon will enlarge the photo crudely, , and will lead to the appearance of visible pixels. Get closer to the subject rather than using zoon.. 5. Stabilize your camera Remember to hold your camera or smartphone with both hands to have better stability, and then set the exposure and focus 6. Avoid filters The pictures will be edited during production by professionals. 7. Get inspired by the work of photographers Web resources are plentiful, so do not hesitate to use those that seem most useful. 8. Avoid shooting in low light

Picture framing 1. Do not focus Centering your subject in the picture is not a good reflex. Force yourself to off-centre your subject in your frame. This shift will often make the reading of the picture more interesting and much less flat.

11. PHOTOGRAPHY

Bien

Mieux 2

Loin

2. Enhance the decor The pictures that you will take will be enhanced by the location where your model will stand. Give importance to the decor as it brings extra interest to your images. 3. Get close One of the most common mistakes of photographers is to not get close to the subject. Because of that, we lose the details about the person and we add elements of no interest. We must not forget that in photography, the framework is necessary to convey a message: you need to go to the essential. 4. Speak with your subject Taking pictures can be seen as an exchange. Feel free to talk to the model throughout the shooting. 5. Multiply the shots It is rare to get a good picture at the first shot. Explain first and foremost to your model that the shooting will take at least a few minutes.

Things to avoid While it is strongly recommended to use pictures to support your messages, use of a picture that is unclear in terms of quality or subject, can hinder the clarity of your message and cause harm to the image of Microcred. If there is no high quality, clear and powerful picture available, it is advisable to create an illustration made from a typographic process, rather than a model based on photography. • Avoid static pictures of buildings. • Avoid photographs of panels, discussions, meetings and conferences, particularly when the point is not on people. • Avoid photographs in which the activity is not clear, no emotion is shown, and where individuals simply stand or are in front of a wall.

6. Manage the blur Photography has a major advantage: the management of the depth of field. Tune to focus and decide what will be in in focus and what will be blurred. This is important because this technique will be used to draw attention to what you want. Be careful in the case of a portrait; strive to achieve excellent sharpness on the eyes of the model.

Background and picture copyright Proche 6

Caption, credit, ensure Include «who, what, when, where and why» in photograph captions. A photograph without a caption has no interest. Credit the photographer. Make sure the subject allows you to reproduce his/her image

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12.

VIDEO When Microcred expresses itself through video, the graphic design of our reports or advertisements complies with the following rules. 1. Packshot 2. Position of text on a neutral background PFont Exo Semi Bold colour Rubine Red or Microcred Grey. Use of information through colour.

3. Position of subtitle Font Exo Semi Bold colour Rubine Red

4 and 5. Position of text on a picture Font Exo Semi Bold in white Font Exo Semi Bold black in white and capitals

Effects on the texts (shaded nets) are prohibited.

Effects on the texts (shaded, nets, distortion, perspective, blurred, etc ...) are prohibited. The text is coloured in Rubine Red, Grey Microcred Grey or white.

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12. VIDEO

The subtitles are placed on a white 100% opaque text box. The white logo is inserted in the bevelled Rubine Red text box.

If there is a problem of legibility of a text on an image, place it on a blank or Rubine Red text box.

If there is a problem of legibility of a text on an image, place it on a bevelled Rubine Red text box, in product mode.

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13.

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Signage and identification 13.01

Plates and boards

108

13.02

Partner boards / co-branding

110

13.03 Client cards

112

13.04

114

Staff card and entry swap

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107

Plates and boards

13.01

1. Rules for the construction of a vertical board (portrait)

6. Headquarters plate

2. Rules for the construction of a horizontal board (landscape)

7. Storey indicator plate

3. Working hours board

8. Position plate at the headquarters

format 30 x 4O cm

format 50 x 2O cm

4. Till plate

9. Indication board

format 40 x 2O cm

format 3,5 x 1,5 x 1 m

5. Position plate

10. General requirements board

format 50 x 2O cm

format 59,4 x 84,1 cm.

format 165 x 120 cm

format 30 x 4O cm - une couleur par ĂŠtage

2. 1/4 H

1/5 H 1/7,5 H

1/10 H

zone de texte

INFO 2 Info 3

Info 4

Info 1

INFO 2 Info 3

2 H 3

zone de texte

Info 4

4 1/15 H

1/10 L

1/10 H

1/7,5 L

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1. Exo 2 Bold body: X pt space: X+2 pt colour: Microcred Grey

2. Exo 2 Regular In capitals body: X pt space: X+2 pt in capitals colour: Microcred Grey

3. Exo 2 Regular body: X pt space: X+2 pt colour: Microcred Grey

1/15 L 4

4. Exo 2 Semi Bold body: X pt space: X+2 pt colour: Rubine Red

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Horaires DU LUNDI AU JEUDI 8h30 - 17h30 VENDREDI 8h30 - 13h30 15h00 - 18h00 SAMEDI 9h - 14h

1/20 L

13. Signage and identification

13.01 Plates and boards

C1 Superviseur service à la clientèle

Caisse 2 GROS VERSEMENT 1ER DÉPOT

MME FATOUMATA FALL BA

Superviseur service à la clientèle 6.

Microcred Sénégal

SOCIÉTÉ ANONYME AVEC CONSEIL D’ADMINISTRATION RC DAKAR SN-DKR-2007-8-1679 NINEA-2686642263 Tél. : 33 869 84 20 Fax : 33 867 56 07 www.microcred.sn

10.

CONDITIONS GéNéRALES INFORMATIONS ET CONDITIONS SUR LES COMPTES COMPTE à VuE

500 FCFA

10 000 FCFA

0 FCFA

10 000 FCFA

Durée

Illimité

Minimum : 3 mois - Maximum : 36 mois

Opérations Possibles

- Retraits - Dépôts - Décaissement du crédit - Paiement mensualités -Dépôt de chèque - Virements compte à compte

- Retraits - Dépôts - Dépôt de chèque - Virements compte à compte - Virement automatique sur les plans d’épargne

Dépôts : Augmentation de capital sur DAT

Mandataire

Maximum 1

Rémunération (intérêts)

Aucune

4% l’an

Calcul des intérêts

Aucun

Calculé journalièrement et versé mensuellement

Aucun Si DAT< 12 mois 4% l’an - Si DAT > 12 mois 6% l’an Si DAT lié au crédit : 1% l’an A la fin du contrat

Monnaie

FCFA

Frais d’ouverture

12 500 FCFA 750 FCFA /mois et prélevés avant l’échéance le dernier jour du mois 0 FCFA

Gratuit Gratuit

Gratuit

2 500 FCFA

Gratuit (à terme)

Frais de clôture

Première ligne Deuxième ligne

B3 Première ligne Deuxième ligne

Première ligne Deuxième ligne

Sur demande

Aucun

1 500 FCFA

Pénalités

Aucun

Paiement des mensualités

Retrait automatique

Aucun

Aucun Sur rupture anticipée du contrat : DAT lié à un crédit : 0%. DAT non lié à un crédit : 1.5% Aucun

Pièces à fournir pour l’ouverture

Copie CNI pour les sénégalais et copie passeport pour les étrangers - Photo d’identité - Certificat

Copie CNI pour les sénégalais et copie passeport pour les étrangers - Photo d’identité - Certificat de domicile

Première ligne Deuxième ligne

Avoir un compte à vue ou un compte Sukaliku

INFORMATIONS ET CONDITIONS SUR LES CRéDITS CRéDIT TPE +

CRéDIT PME

CRéDIT OPPORTuNITé

CRéDIT CLEANTECh

- Fonds de roulement : - Fonds de roulement : - Fonds de roulement : financement de l’actif circulant financement de l’actif circulant financement de l’actif circulant - Fonds de roulement : - Fonds d’investissement : - Fonds d’investissement : - Fonds d’investissement : financement d’un besoin urgent financement de l’actif immobilisé financement de l’actif immobilisé financement de l’actif immobilisé

- Acquisition d’un produit Cleantech

- Au moins un an d’expérience dans le secteur d’activité - Au moins six mois d’activité ininterrompue dans le local - Avoir un compte à vue - Être micro entrepreneur individuel - Domiciliation des recettes chez Microcred

- Au moins un an d’ancienneté à Microcred - Être au moins à son deuxième cycle de crédit - Domiciliation des recettes à Microcred

- Au moins un an d’expérience dans le secteur d’activité - Au moins six mois d’activité ininterrompue dans le local - Avoir un compte à vue - Être micro entrepreneur individuel

Durée

Fonds de roulement : 1 à 12 mois Fonds d’investissement : 1 à 24 mois

Fonds de roulement : 3 à 12 mois Fonds d’investissement : 3 à 36 mois

1 à 8 mois

- Domiciliation des recettes chez Microcred

Montant minimal

100 000 FCFA

12 000 000 FCFA

25 000 000 FCFA

1 000 000 FCFA

100 000 FCFA

Caractéristiques

Conditions d’accès

Montant maximal

11 999 999 FCFA

24 999 999 FCFA

60 000 000 FCFA

10 000 000 FCFA

11 999 999 FCFA

Taux d’intérêt

1.73%

1.60%

1.17%

1.73%

Commissions de décaissement

1.5%

Frais d’assurance

Assurance Montant des Frais sur demande de crédit Age minimal

Obligatoire (SONAM ou Allianz)

3 000 FCFA

5 000 FCFA

10 000 FCFA

15 000 FCFA

3 000 FCFA

18 ans

Age maximal

65 ans

Modalités de remboursement

Echéances constantes entre le premier et le vingt

In Fine (intérêts payés mensuellement et le capital à la maturité du crédit)

Echéances constantes entre le premier et le vingt

Périodicité de remboursement Commission de remboursement anticipé Intérêt moratoire

Mensuelle Mensuelle Mensuelle Mensuelle Mensuelle 5% du CRD (= capital sain + capital 5% du CRD (= capital sain + capital 5% du CRD (= capital sain + capital 5% du CRD (= capital sain + capital 5% du CRD (= capital sain + en arriéré) en arriéré) en arriéré) en arriéré) capital en arriéré) 20.7% du capital en retard 19.2% du capital en retard 14% du capital en retard 20.7% du capital en retard 20.7% du capital en retard

Intérêt moratoire composé

60% du capital en retard

Frais de collecte sur le terrain

500 FCFA/versement

60% du capital en retard

500 FCFA/versement

INFORMATIONS ET CONDITIONS SUR LES PLANS D’éPARGNE PLAN éPARGNE khALéyI Critères d’accessibilité Frais d’ouverture

Avoir un compte Sukaliku Ouvert aux enfants de 0 à 13 ans Aucun

Montant minimum de virement automatique

5 000 FCFA

Durée

Entre 5 et 18 ans

PLAN éPARGNE ETuDES

PLAN éPARGNE PROjET/LOGEMENT

Avoir un compte Sukaliku

1 000 FCFA

5 000 FCFA

15 000 FCFA

A définir par le client à l’ouverture du plan

09 - 18 mois / 19 - 36 mois / 37 - 48 mois / + 48 mois

Virement mensuel à partir du cpte Sukaliku Virements optionnels à partir du cpte à vue ou du cpte Sukaliku

Virement mensuel à partir du cpte Sukaliku Virements optionnels à partir du cpte à vue ou du compte Sukaliku

Virement mensuel à partir du cpte Sukaliku Virements optionnels à partir du cpte à vue ou du compte Sukalik

Transaction minimale

2 000 FCFA

Rémunération (intérêts)

6.5% par an

4.5% l’an

Calcul des intérêts

Annuel

Mensuel

2 000 FCFA 09 - 18 mois : 4.5% l’an / 19 - 36 mois : 5% l’an 37 - 48 mois : 6% l’an / + 48 mois : 6.5% l’an Annuel ou à terme si la durée est infér. à 12 mois

Première ligne Deuxième ligne

Monnaie

FCFA

Frais de relevé de compte

1 000 FCFA

Opérations Possibles

Gratuit

Relevé de compte Frais de relevé de compte

CRéDIT TPE

Première ligne Deuxième ligne

DéPôT à TERME

500 FCFA

Solde Minimum

Frais de gestion

COMPTE SukALIku

Dépôt Minimum

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

Frais de gestion

Aucun

Virement automatique mensuel

Obligatoire

Possibilité de retrait

Non autorisé avant les 18 ans de l’enfant

1 Mois/12 (choisi par le client à l’ouverture)

Au terme choisi

Décaissement de crédit

Impossible

Remboursement de crédit

Impossible

Frais de clôture anticipée

6.5% du solde

4.5% du solde

09 - 18 mois : 4.5% du solde / 19 - 36 mois : 5% du solde / 37 – 48 mois : 6% du solde / + 48 mois : 6.5% du solde

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Co-branding / Partners boards

13.02

1. Co-branding

b. In the case of a vertical co- logo:

When Microcred is sending the message, but in partnership with one / many other brand (s), the position and size of the logos must obey the following rules:

The height of the two logos is the same. Both logos are strictly aligned. The Microcred logo is on the right.

a. In the case of a horizontal co- logo: Fonts of the two designs have the same height. Both names are strictly aligned. The Microcred logo is on the right

c. In the case of various horizontal, square or vertical co-logo: The two preceding rules are applied. Microcred logo on the right.

2. Partner board Format 40 x 60 cm

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5 mm

13.02 Co-branding / Partners boards

5 mm

13. Signage and identification

5 mm

120 mm

disponible ici

55 mm

70 mm

5 mm

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13.03

Client cards 1. Client card front/back Format 85 x 55 mm 2 direct tones Pantone pantone® rubine red PC pantone® 425 PC

2. VIP client card front/back Format 85 x 55 mm 3 direct tones Pantone pantone® rubine red PC pantone® 425 PC pantone® metallique 877 C

3. Premium VIP client card front/back Format 85 x 55 mm 3 direct tones Pantone pantone® rubine red PC pantone® 425 PC pantone® metallique 871 C

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13. Signage and identification

13.03 Client cards

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113

13.04

Staff card and entry swap

1. Staff card front To be borne with neck strap Format 85 x 55 mm

2. Vertical staff card back To be borne with neck strap Format 85 x 55 mm

3. Role-playing with neck strap

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13. SIGNAGE AND IdENTIFICATIoN

13 .04 Staff card and entry swap

CHARGÉE DE PORTEFEUILLE PRÉNOM(S) : NOM : MATRICULE :

RUBEN DIEUDONNÉ

Directeur Général

Ndèye Fatou Thiam 24 967

En cas de perte, prière de ramener ce badge au siège de l’institution Rue Kaolack x Rue St Louis - Point E - BP 13 710 Tél.: 33 869 84 20

www.microcred.org

M IC R O C R E D CO R P O R AT E IDE N T ITY A N D S TYLE G u I D E

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14.

Dress code: Proud of our colours! The look and appearance of each member of our team convey the image and values of our brand. Our grey and white symbolises competence and seriousness. The Rubine red expresses our dynamism, our values and our warm hospitality.

1. Promotion dress code

Standardised outfits were defined.

Option white. Unisex Cap / tee shirt / windcheater

You can also be creative, by always respecting our colours and our values : a neat outfit and modest presentation help communicate the simplicity, respect,and capacity for listening and action, to the satisfaction of our clients.

Option Rubine Red. Unisex Cap / tee shirt / fleece

2. Promotion dress code

3. Branch dress code for men Polo / short-sleeved shirt / shirt / pull-over / trousers

4. Branch dress code for women Polo / short-sleeved shirt + scarf / shirt + scarf / pull-over / skirt / trousers

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14. Dress code

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Dress code: (continued)

14.01

1. Front desk dress code Men: suit Microcred Grey , white shirt, tie Rubine Red. Women: white light shirt, jacket Grey Microcred, scarf and skirt Rubine Red. + Name tag

2. Soccer jersey

BONJOUR ! Je suis

MR.DIAKHITĂ&#x2030;

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14.01. Dress code: (continued)

M ic r o c r e d Co r p o r at e I de n t ity a n d s tyle g u i d e

119

15.

Vehicles The decoration of Microcred vehicles complies with the following rules: 1. Scooter

3. Truck

Reference colour Pantone Rubine Red = RAL 4010 Pantone 425 PC = RAL 7046

2. Car Reference colour Pantone Rubine Red = RAL 4010 Pantone 425 PC = RAL 7046 Left side, back and on the right of the case

Face gauche, arriĂ¨re et droite du caisson

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15. Vehicles

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16.

Authorised representative kit Djeema Microcred kits consist of the chartered elements which enable people to immediately identify Microcred authorised representatives. They are deployed in three formats, depending on the size of the kit. 16.01

Small kit Djeema

124

16.02

Medium kit Djeema

126

16.03 Large kit Djeema

122

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Small kit Djeema

16. 01

The kit in its small version consists of:

1. A sign

3. A poster

Size 60 x 60 cm minimum, thickness 2 cm. Metal plate, front/back, fixed at 2m50 from the ground, upright to the wall. Hold by two uprights and a stand. Thesign should be placed 30 cm from the wall.

Size 29, 7 x 42 cm. Coated paper180 gram, varnish U.V.

2. Two stickers Size 10 x 10 cm. Self-adhesive paper 180 grams varnish U.V. To be placed on a vertical support such as glass, counter, piece of furniture, at eye level Size 29, 7 x 42 cm.

6O cm

4,8 cm

4O cm

30,4 cm

4,8 cm

2O cm

6 cm 124

48 cm

6 cm

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30 cm

6O cm

16. Authorised representative kit Djeema

16.01 Small kit Djeema

DISPONIBLE ICI : Dépôt Retrait Transfert Ouverture de compte Numéro agent

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

DISPONIBLE ICI : Dépôt Retrait Transfert Ouverture de compte VOTRE ARGENT DISPONIBLE PARTOUT Les dépôts et retraits de votre compte Microcred, simples, sûrs et rapides Votre correspondant a le numéro suivant

FRANCE I MADAGASCAR I SÉNÉGAL I CHINE I NIGERIA I CÔTE D’IVOIRE I MALI I TUNISIE

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Medium kit Djeema

16.02

The kit in its medium version consists of:

1. A sign (see 17.01)

4. A counter POS Size 44 x 44 x 33 cm. Pasteboard, printing varnish UV. Fixed on a vinyl sticker Rubine Red, This Pos serves as shelter for operations.

2. Two stickers (see 17.01) 3. A poster (see 17.01)

5. Vinyl sticker Size 100 x 100 cm. Vinyl sticker Rubine Red serves as holder for the POS

4. 44 cm

44 cm

33 cm

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16. Authorised representative kit Djeema

16.02 Medium kit Djeema

CMJ

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127

large kit

16.03

The kit in its large version consists of: 1. a sign (see17.01)

5. Vinyl sticker (see 17.01)

the backround of the façade is made of: • Rubine Red colour covering the entire facade (s). • The signature written in the font Exo 2 Bold, in white, placed over the height of the bevelled white form. •. The Microcred logo in colour Rubine Red and Grey Microcred written in a bevelled white text box.

6. a painted background

7. painted background option 2

The facade of the Microcred authorised representative must be painted according to the colours and standards described above. (Items such as doors and windows should be painted opened ANd closed in order to have the same look all the time.)

Depending on the configuration of the store,the components of the wall decoration of the authorised representatives’ stores can be adapted. The elements are adjustable provided that the proportions and colour codes are respected.

2. two stickers (see 17.01) 3. a poster (see 17.01) 4. a counter pos (see 17.01)

Signature

25°

Voir plus grand.

Logo Microcred

1/4 H

Rubine Red

1/2 H

1/2 L

Cartouche biseauté

25° L

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16. AuTHORISED REPRESENTATIVE KIT dJEEMA

16.03 Large kit

7. Signature

25°

Logo Microcred

x y x

Voir plus grand.

x H

1/4 H

Rubine Red

1/2 H

1/2 L

Cartouche biseauté

25° L

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17.

means of payement 1. Cover of the chequebook

3. Cheque

Example: Madagascar Format 175 x 80 mm Image adapted to the territory, processed in duotone Microcred Rubine Red and Grey with application of a frame of slanting lines in embedding mode.

Format 175 x 80 mm

2. Cover of the chequebook

Format 85,60 x 53,98 mm

4. Credit card front Format 85,60 x 53,98 mm Picture: same as the cover of the chequebook.

5. Credit card back

Example: Madagascar Format 175 x 80 mm

Abdoulaye Babacar Diop Rue 10, Lot 32 Cité Asecna, Ouakam - Dakar SÉNÉGAL

Narivelo Rajaonarimanana 17, avenue de l'Indépendance Antananarivo 101 MADAGASCAR

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17. MEANS OF PAYEMENT

Veuillez trouver ci-joint le cheque N° 12345678

Ariary

en réglement de

Date

Expéditeur

Bénéficiaire

A rédiger exclusivement en Ariary

Payez contre ce chèque Solde antérieur Montant du chèque

Payable à Solde à reporter

somme en toutes lettres À l’ordre de

Microcred Madagascar Agence

Prénom Nom Adresse Suite Adresse Ville Suite Ville

Adresse agence Suite adresse agence Suite adresse agence

chèque N°

12345678 123456 12345678901234567890

N° 12345678

1234 5678 9012 3456 4971

00/00 IBRAHIMA NDAYE expire à fin

0000 000 SIGNATURE AUTORISÉE - AUTHORISED SIGNATURE IMPORTANT : Carte strictement personelle, propriété de la banque émettrice qui peut la retirer à tout moment. Toute personne trouvant la présente carte est priée de bien vouloir l’adresser sous pli non affranchi à :

MICROCRED SÉNÉGAL Rue Kaolac x Rue Saint Louis - Point E - BP 13710 Dakar - Sénégal

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18.

WeBsites and soCial netWorKs 1. Website of the group

3. facebook page of the group

2. Website of a branch

4. facebook page of a branch 5. twitter account of the group 6. twitter account of a branch

FR I EN

Espace investisseurs

Groupe Planet Finance A propos

Gouvernance

Institutions

Performance sociale

Média Reportings

Le groupe Carrière Nos clients

Entrez votre requête

Contact

258 661 clients au 30 avril 2014

Microcred en quelques mots

Microcred dans le monde Nos clients

ACTUALITÉS

MicroCred a pour mission d’offrir des services Nomination Fajun Wang financiers de qualité, accessibles et adaptés aux le 29/01/2014 besoins des personnes exclues ou mal serviesFRpar I ENle Espace investisseurs MicroCred Sichuan se félicite de la secteur financier, en particulier aux micro, petites et nomination de Fajun Wang au moyennes entreprises. poste de Directrice Générale au 1er janvier 2014. Janvier 2014 [...] Son objectif est d’améliorer les conditions de vie de ses clients et de leurs familles, et de participer au Nomination Elodie Bauguen développement économique des pays dans lesquels 29/01/2014 le 29 29/0 1/2014 il est implanté . MicroCred Holding se félicite de la A propos Gouvernance Institutions Performance sociale nomination de Elodie Bauguen au ed s’attache également à mettre en oeuvre Le groupe MicroCred poste de Responsable Gestion de une politique de ressources ces humaines équitable tout Carrière la Performance Sociale au 13 [...] Nos clients onnement dans lequel elle en respectant l’environnement Contact opère. Voir toutes les actualités

Média Reportings Entrez votre requête

Interview avec Arnaud Ventura, président du Directoire Nos publications

258 661 clients au 30 avril 2014

Nos reportings

Microcred en quelques mots

Voir la vidéo

CONTACT Contactez nous pour plus d’informations

REJOIGNEZ-NOUS Consultez nos offres d’emploi

Microcred dans le monde

MicroCred a pour mission d’offrir des services financiers de qualité, accessibles et adaptés aux besoins des personnes exclues ou mal servies par le secteur financier, en particulier aux micro, petites et moyennes entreprises.

NEWSLETTER Nos clients Restez informés de toute l’actualité Microcred Son objectif est d’améliorer les conditions de vie de

ses clients et de leurs familles, et de participer au développement économique des pays dans lesquels il est implanté .

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MicroCred s’attache également à mettre en oeuvre une politique de ressources humaines équitable tout en respectant l’environnement dans lequel elle opère.

ACTUALITÉS Nomination Fajun Wang le 29/01/2014 MicroCred Sichuan se félicite de la nomination de Fajun Wang au poste de Directrice Générale au 1er janvier 2014. Janvier 2014 [...] Nomination Elodie Bauguen le 29/01/2014 MicroCred Holding se félicite de la nomination de Elodie Bauguen au poste de Responsable Gestion de la Performance Sociale au 13 [...] Voir toutes les actualités

Interview avec Arnaud Ventura, président du Directoire Nos publications

18. WEBSITES AND SOCIAL NETWORKS

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19.

134

Advertisement items 19.01

Badge, tee shirt, pen, neck strap, umbrella, cap, mug

136

19.02

key holder, clock, lighter, ball, beach towel, sticker

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19. 01

Promotional items The promotional items are mostly coloured in Microcred Rubine Red, with some exceptions in Microcred Grey. When there is space, the signature is present and must always be legible. The logo Microcred is displayed either in white on Rubine Red, or Rubine Red and Microcred Grey on a white background.

Tee shirt back

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19. Advertisement items

Badge

19.01 Promotional items

VIP pen

Pen

pen neck strap

Umbrella

Cap

Mug

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Memory stick

137

Promotional items (continued)

19. 02

Key holder

lighter

Flask

138

clock

Ball

Cotton bag

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19. Advertisement items

19.01 Promotional items (continued)

beach towel

bevelled stickers 116 x 60cm

Diary (cover), logo embed in the material

Paper bag

www.microcred.o rg

Briefcase

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20.

Resources, contacts, credits Resources for employees and professionals dealing with Microcred communication are available online

1. Guide, templates, logos Available at: https://plus.google.com/ ?????

2. Contact Marion Ivars Operational Marketing Officer MicroCred Group mivars@microcred.org Office SN: +221 33 869 84 20 (604) Mobile SN: +221 77 489 02 58 Mobile FR: +33 (0)6 84 40 01 07 Skype: mc_mivars www.microcredgroup.com

3. Design, editorial www.caractereconseil.com

4. Photographs Fotolia

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141

Think bigger is think otherwise.

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