The Obesity Epidemic in the Middle East Arab Health 2015 Review Quality Healthcare Management
Plinth 2000 - Launches Dialysis Chair Eastwood Park Trainingtwood
JCI in the Gulf
Sidhil Miocare Healthpads German Healthcare Export Group Dr Peter Briggs - Health Audit
Saudi Health 2015
www.middleeasthospital.com
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decontamination
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electrical
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Editor’s intro In this issue we look at the Obesity epidemic in the Middle East, resulting in a massive strain for region’s healthcare services. And how the World Health Organisation is attempting to tackle these issues through population-based strategies. Plus we examine and review Arab Health 2015 which was bigger an dbetter than ever in terms of visitors and exhibitors. We look at JCI in the region plus look at Eastwood Park training facilities and the launch of the Plinth 2000 Dialysis chair. Plus specialist articles from Peter Briggs Markus Braun of the German Healthcare Export Group speaks to MEH about the success of the group in creating effective partnerships over 20 years of export networking. safety across the region. Also featured is Sidhil, UK manufacturers of the Innov8 hospital bed range; the latest Low model making a big splash at Arab Health this year, and winning an MEH award. Also profiled is leading Saudi obsgyne specialist hospital Abdulrahman Al Mishari, also winners of an MEH health and innovation award. Editor: Guy Rowland Publisher: Mike Tanousis Associate Publisher: Chris Silk MEH Publishing 151 Church Rd Shoeburyness Essex SS3 9EZ United Kingdom Tel: +44 01702 296776 Mobile: +44 0776 1202468 Skype: mike.tanousis
March 2015 contents 4.
German Healthcare Export Group The Medical Technology Network Exclusive interview with GHEG Chairman, and senior MEIKO executive Markus Braun
15.
Eastwood Park --World-class specialist train-ing in decontamination, engineering, estates and facilities management, and much more...
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Cover feature - Childhood Obesity in the Middle East How to address the growing problem of combined mal nutrition and obesity in the region
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Plinth2000 launches Dialysis chair at Arab Health
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JCI - Accreditation and Case Studies in Gulf
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Abdulrahman Al Mishari Hospital Award winning Riyadh hospital specialising in women’s healthcare
38.
QHM - Expanding in GCC
43
Arab Health Review 2015
Editor: Guy Rowland Tel: +44 01223 241307 Mobile : +44 07909 088369 editorial@middleeasthospital.com Features Editor: Emrys Baird Tel +44 07961391055 em@middleeasthospital.com
Abu Dhabi & Bahrain office Ms. Pam Page Direct Phone: +971 4 329 1099 UAE Mobile: + 971 50 424 0569 USA Mobile: +617 943 0934 pam.page@worldcongress.com
Regional Director Abdullah Al Thari Armada Network – Healthcare Services, Olaya Mosa Bin Nosair Road Riyadh. Saudi Arabia Tel : +966 595 99 22 11 althari@gmail.com
UAE distributor Dr Prem Jagyasi MD & CEO ExHealth, P. O. Box. 505131 Dubai HealthCare City, UAE Tel:+971 4 437 0170 Prem@Jagyasi.comm www.ExHealth.com
MEH agent for Egypt Dr.Amr Salah Millennium International Group amr.salah@migaegypt.com Tel: +2 0222736354 Mobile: +2 0122227209 For more information about the magazine contact the publisher or editor. Or email MEH at: editorial@middleeasthospital.com
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Middle East Hospital
German Healthcare Export Group In the wake of a successful Arab Health for German companies MEH interviews the Chairman of the German Healthcare Export Group, Markus Braun. In the German Healthcare Export Group (GHE) approx. 50 innovative and strongly growing companies from the area of medical technology have come together to encourage an exchange of their experiences in export business. Just as important as the exchange of information and experiences between members, are also the GHE’s excellent contacts with ministries and institutions such as the Germany Trade and Invest. Mr Braun told MEH, “The GHE offers its members a pool of knowhow from which everyone benefits. “Proven Partnership” is our motto, and we demonstrate this not only during the regular meetings of the GHE, but also in our day to day work.” The GHE represents almost the entire medical technology product range: Whether stethoscopes, CT equipment or hospital IT, suppliers from all product segments are represented in the GHE. But potential customers from abroad in particular sometimes find it easier to have one single contact for all their questions. This is what the GHE offers them by channelling their enquiries and passing them on to the right person. The GHE counts members of all sizes, from global players like Siemens Healthcare, B. Braun and
Markus Braun, GHEG Chairman
Dräeger Medical to medium-scale enterprises like Meiko, Tunstall or seca. The more different the sizes of enterprises, the more varied the product range: The greater part of the GHE companies are active in electrical and medical technology, followed by those dealing with and manufacturing medical commodities and expendable items, physiotherapy, orthopaedics, laboratory processing, services and publications. Besides, areas like rescue equipment, medicine for emergency purposes, diagnostic products, IT and communication technology are also represented in the GHE. Overall, the German Healthcare Export Group represents about 80 per cent of the German export volume in medical technology. Mr Braun explained, “Over the years, the GHE has become a business network that promotes direct communication between the members of the GHE. Meetings dealing with present thematic priorities and specific country issues take place
three times a year, serving primarily as experience exchange. There, member firms can openly discuss questions of distribution, foreign markets and other export topics. Moreover, commercial and scientific experts give lectures on the chosen topic. The GHE celebrated its 20-year existence at the MEDICA 2011 on 3 consecutive evenings with invited guests.” 20 years GHE – 20 years of export networking The German Healthcare Export Group (GHE) places great importance on personal contact with its member companies and on exchanging knowledge and experiences within the Group. In other words, GHE means networking at its best. A look at GHE’s history reveals how it created this extensive network of contacts from scratch over a period of just 20 years. Mr Braun said, “We bring customers and our members together. We provide information to hospitals in terms of how to optimise their processes, build long term relation-
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The Medical Technology Network
ships with healthcare providers, and arrange for them to speak to people in the industry who can help them with their requirements. TheMiddle East, USA and Europe are the most important markets, and we also work in China and the rest of Asia, and South America, that are all now very important developing markets.” Strategic focus – The Near and Middle East Initially, the Group’s focus was on individual geographical regions only. “Because of the war in Iraq, GHE originally limited its area of interest to the Near- and Middle East. This, however, changed quite quickly”, said Witzke. The meetings
held in order to exchange information soon started to include areas like the Far East, Eastern Europe and South America. However, with all of these meetings, the practical benefits they would create for member companies always stood in the foreground. “Most of us where fully aware of the value of this exchange of information from our everyday jobs.”, emphasised Wolfgang Hünlich, formerly employed by Heraeus and now working for Thermo Electron Corporation. Although, initially, the project did not involve any formal organisational procedures, these started to materialise quite quickly as time went on and led to the print-
ing of stationary, the organisation of meetings and delegation of responsibilities. History of the GHE The GHE was founded in 1991 under the name “German Community of Interest for the Export of Pharmaceutical, Laboratory, Dental and Medical Technology” (Deutsche Export-Interessengemeinschaft Pharma, Labor, Dental und Medizintechnik). At that time - which coincided with the Second Gulf War – information coming from the Near East was extremely sparse, and it was this very circumstance that that inspired Heinz-Jürgen Witzke (Beta Verlag)
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Middle East Hospital
German Healthcare Export Group
and Udo Pawelka (then “Sartorius AG”) to organise a group of companies that would focus exclusively on international exports. The Group finally changed its name to “German Healthcare Export Group” in 1992. This was also the year that its members elected a board of directors and an advisory board, chaired by Wolfgang Hünlich. “We wanted to prevent any potential impasses and thus agreed on five board directors“, explained Stefan Ohletz, who took over as chairman from Wolfgang Hünlich in 1995. The, initially, rather casual meetings held by the Group became a lot more professional and the range of subjects under discussion was expanded to global export. These
days, the Group meets three times a year to discuss current export issues and to offer its members and high-profile experts the opportunity to share their experiences of various export markets. However, even the venues used for the Group’s meetings have changed. Whereas, initially, they were often held in hotels, the decision was soon taken to hold them on the premises of their member companies – thus also enabling member companies to get to know each other better. Later on, regular meetings were also often held in various ministerial offices, including the Berlin offices of the Department of Trade and Industry, the German Office for Foreign Trade (bfai) in Cologne and the Bonn offices of the Ministry of Health.
In addition to the regular meetings, members would also help one another in selecting representatives in certain regions and share their personal experiences of various export markets on a one-to-one basis. This illustrates the fact that the GHE has now developed into a network of businesses that is based solely on direct communication between member companies. Trade fairs and Arab Health 2015 Since its foundation, the GHE has been present at important national and international trade fairs. For years, the GHE has been occupying a large joint stand and adjacent lounge at MEDICA. Moreover, the GHE has been appearing at the Arab Health in Dubai since its establishment. Visits of delegations to maintain existing contacts or to
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German Healthcare Export Group
build up new ones in the programme are very common. The last delegation trip took place in Cairo in the autumn of 2010. The GHE always intended to participate in medical technology trade fairs and exhibitions right from the very start of its conception. “Our first joint appearance at a medical trade fair in Hanover was only the first of a continuous string of GHE appearances at the most important of the leading healthcare sector trade fairs.“, explained Markus Braun. For about 20 years, GHE has been occupying a large joint stand and adjacent lounge at the MEDICA in Düsseldorf and has also been mak-
ing an appearance at the ARAB HEALTH in Dubai for several years running. Another important trade fair for GHE members is ChinaMed in Beijing. “This year’s Arab Health was a complete success”, Mr Braun said. “While the past two years were somewhat marked by caution due to the political situation in the entire Arab area, this year a general uplifting spirit also had a positive impact on Arab Health. ”All of the participating GHE members were pleased to see a larger number of visitors and a considerably increased interest in German medical technology products. Projects are ramping up again, which
ultimately stands to benefit the entire German medical technology industry.” The new booth concept of the GHE joint booth also received an especially positive response. Not just the German Healthcare Export Group (GHE) e.V. member companies but also the numerous guests were excited about the 390 sqm GHE booth. The booths, separated by gauze curtains for the first time and underscored by the new lighting, emphasized the common goal of the GHE member companies in a very special way: offering top quality and innovative medical technology – made in Germany – for use in hospitals and medical facilities throughout the world.
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Middle East Hospital
German Healthcare Export Group GHE opened offices in Bonn and Berlin as a result of the increasing interest and number of enquiries from both Germany and abroad. With these offices, GHE is offering its international partners single points of contact that act as intermediaries between individual members. Today, half of the GHE companies are active in the electronics and medical technology sector, closely followed by those dealing with and manufacturing medical commodities and consumables, physiotherapy and orthopaedic technology, operating theatre equipment and medical furniture. However, GHE’s members are also active in the laboratory technology, medical services and publishing sectors. Those working in the rescue equipment and emergency medicine sectors, as well as diagnostic, information and communication technology, complete its list of member companies. Being one of the driving forces behind innovative technologies, the German medical technology sector not only secures and creates jobs, but also provides young people with opportunities for specialised training. It is one of the largest sub-segments of the German economy, internationally competitive and an industry of the future. With an export turnover of nearly 9 billion euros, GHE’s member companies play no small part in this segment’s importance. GHE member companies’ contribution to this
segment primarily relates to export and, with a joint export turnover of nearly 10.5 billion euros, they make up nearly 80 percent of German medical technology segment exports. Mr Braun adds, “The healthcare sector will most certainly continue to be a growth market for the foreseeable future – both nationally and internationally. Its further development will not only be
influenced by population growth and demographic developments, but also by the rapid advances currently made in medical technology. The GHE Group has dedicated itself to contributing to increasing the effectiveness and efficiency of medical technology in order to improve the quality of health care across the world.” www.gheg.de
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Middle East Hospital
The Medical Technology Network
Markus Braun biography Chairman,BHEG Markus Braun was born on 1st July 1959 in Stuttgart. After successfully completing his degree in engineering, he started his career as a product manager in the optical industry. He successfully entered the laser industry business and soon became sales director South Germany of an international company. Then he sought new challenges: At a German producer of fiberopitcs and electronics he extended his experiences in Germany, Switzerland and France. Afterwards, he successfully ran a German bureau of a worldwide operating company in the field of measurement instrumentation. Since 1998 he has been controlling the business division “Cleaning and disinfection techonogly� at MEIKO Maschinenbau GmbH & Co. KG. In 2004, Braun was appointed member of the board of trustees of the Oskar and Rosel Meier foundation, the owners of MEIKO. Braun has been a member of the GHE since 2000. He was elected chairman in 2003.
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Sidhil - British Quality Healthcare for the Middle East
With quality, performance and safety of vital consideration for healthcare providers in the Middle East, UK hospital bed manufacturer Sidhil recently had the opportunity to showcase some of their latest products exhibiting these qualities at Arab Health in Dubai. Of particular interest to visitors to the stand was the company’s flagship ward bed, the Independence Innov8 Low. Introduced in 2011, the bed is already proving popular with NHS buyers in the UK, with recent orders this year including a total of 1100 units for hospital trusts in Bradford and Northumbria. The success of the bed was of interest too to Lord Darzi, the United
Kingdom’s Global Ambassador for Health and Life Sciences, Chair of NHS Global and United Kingdom Business Ambassador, who took the opportunity to stop by Sidhil’s stand at Arab Health to hear about the company’s current export drive. Lord Darzi and Clive Siddall
Spearheading the export drive is Paul Hampton, Sidhil’s Export Sales Manager, A qualified engineer with a BSc in Design & Manufacture, he has worked in healthcare sales in the Middle East for many years and has an in-depth understanding of the specific requirements of the market. “Sidhil’s products are very competitive with global suppliers in terms of both price and functionality,” stated Paul. “In support of this, we are currently
investing in our distributor network to provide professional support services for our customers in the Middle East.” The true advantages of the new Sidhil Independence Innov8 Low are clearly evident. The bed was designed to provide total flexibility in terms of bed specification for applications from utility ward beds through to high dependency environments, and features a minimum
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Middle East Hospital
Sidhil - British Quality Healthcare for the Middle East
platform height of just 218mm – one of the lowest available on the market today. Electrically operated functions include auto contouring, giving simultaneous adjustment of backrest and kneebreak, with cardiac chair function and auto regression avoiding surface pinching or occupant sliding, as well as Trendelenberg and reverse Trendelenberg positioning.
Solid platform panels incorporate ridges for breathability, to simplify decontamination and to improve infection control. The Innov8 Low is supplied complete with removable cantilever style siderails, and features manual CPR handles on both sides with an electrical CPR function to flatten the platform whilst the bed is lowering. Independence Innov8 beds are reliable and easy to maintain, incorporating superb ergonomics in terms of both manual handling and user comfort. They conform with WEEE regulations and are CE marked to Medical Devices Directives. In addition, Sidhil’s Doherty range of plinths and couches are already
widely accepted throughout the Middle East, selling into Oman, Qatar and Saudi Arabia during 2011, including 150 units to equip treatment rooms for the Arab Games in Doha. Beds, couches and plinths are produced in the UK at Sidhil’s purposebuilt factory premises, where the company operates with the very lat-
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Middle East Hospital
Sidhil - British Quality Healthcare for the Middle East est high technology manufacturing and finishing processes, maintaining a constant watching brief on changes in legislation and nursing techniques to keep the product range at the forefront of technology. Established in 1888, Sidhil has built up an enviable reputation for performance and quality based on total commitment to the developing requirements of the healthcare market. Today, Sidhil designs, manufactures and supplies a comprehensive selection of products, popular with both the NHS and private healthcare markets in the UK and now increasingly achieving acceptance across Europe and worldwide, with significant sales into the Middle Eastern countries.
Clive Siddall and Paul Hampton receive an MEH Health and Innovation award for Sidhil’s Independence Innov8 Low hospital bed from Mike Tanousis, MEH Publisher, at Arab Health
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Middle East Hospital magazine
Special feature
Eastwood Park World-class specialist training in decontamination, engineering, estates and facilities management, and much more...
By Peter W Briggs www.middleeasthospital.com
March 2015 | 15
Middle East Hospital magazine
Special feature Eastwood Park is widely acknowledged as the leading independent training organisation in the delivery of specialist decontamination, engineering, estates and facilities management training, primarily to the healthcare sector both in the UK and internationally. Formerly a dedicated UK National Health Service training centre, Eastwood Park has been operating for over 40 years and has been owned and managed privately for the last ten. A company that maintains its commitment to delivering quality training through first class specialist courses; fully equipped training facilities; a broad and relevant course portfolio, delivered by highly regarded expert tutors.
Medical equipment training
Training is available at all levels from outlining legal health and safety responsibilities at the top of an organisation to practical hands on technical technician training. It operates from the most comprehensively equipped training site in the UK where a number of hospital working environments have been authentically replicated, such as a hospital operating theatre, sluice room, large decontamination centre, dental suite, x-ray and medical gas pipeline facilities as well as a dedicated 3-storey lift training centre. All of which is set within a stunning 200 acre English country estate. Training on site allows for uninterrupted and focused learning, however, Eastwood Park also delivers the required training at its customers’ own premises, where appropriate. Most recently Eastwood Park has been operating in Malaysia, Qatar and the Kingdom of Saudi Arabia.
Decontamination training John Thatcher explained: “In Qatar, we have been working closely with the Hamad Medical Corporation, delivering medical gas safety training both for engineers and nurses. In addition a comprehensive training programme for electrical; heating, ventilation www.middleeasthospital.com
and air conditioning (HVAC); water hygiene and lift safety training is underway, supporting an infrastructure of Competent and Authorised Persons to meet their overall hospital compliance and accreditation requirements.� March 2015 | 16
Middle East Hospital magazine
Special feature Eastwood Park operates across many disciplines including: • Decontamination and infec tion control • Dental equipment • Medical gases • Medical equipment • Lift safety Decontamination training
• Heating, ventilation, air conditioning and steam • Water hygiene • Fire safety • Health & safety • Electrical • Estates and facilities management • Assessors and internal quality assurers
Practical medical gas training “Since the end of last year we have also been working closely with the King Faisal Specialist Hospital and Research Centre in Saudi Arabia.” John added. “It involves a three phase project including assessing the hospital’s decontamination and infection control training needs initially, and this has included revising and updating its internal policies and procedures. We have then been training its large team of sterile services technicians to accredited and internationally recognised latest best practice.”
Eastwood Park will be returning regularly to Saudi Arabia to deliver training to new technicians, as well as ensuring the supervisory levels are equipped to become assessors to be able to sustain the on-going programme in the future. The work with King Faisal Specialist Hospital and Research Centre and Hamad Medical Corporation are just a couple of the hundreds of hospitals and organisations with whom Eastwood Park works in partnership to deliver www.middleeasthospital.com
unique and internationally accredited technical training. The courses reflect the latest legislation, approved codes of practice and guidance applicable across the many varied and different specialist healthcare support services. To find out more about Eastwood Park Training please email craig. nugent@eastwoodpark.co.uk , call + 44 (0)1454 262777 or view information on the website. www.eastwoodparktraining.co.uk. March 2015 | 17
Middle East Hospital magazine
Special feature John Thatcher with Eastwood Park’s MEH award for excellence in training
HVAC training
Fully equipped replica dental facility
Electrical training www.middleeasthospital.com
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Middle East Hospital magazine
Special feature New water hygiene training at Eastwood Park Eastwood Park’s water hygiene course portfolio has been refreshed to deliver a more clearly defined and concise learning opportunity, equipping healthcare estates teams with practical water hygiene skills in a shorter timeframe. This reduces costs and valuable time away from the work place. Two new shorter 3-day courses have been introduced to meet the individual requirements of the Responsible and Authorised Person and that of the Competent Person: • Practical water hygiene compliance – Authorised and Responsible Person • Maintaining safe water systems – Competent Person Both courses are City & Guilds accredited and based around the core requirements of the HSE’s Approved Code of Practice L8 and HTM04-01 for the appropriate safe operation, maintenance and monitoring of water systems in order to control water hygiene. Eastwood Park’s courses deal both with Legionella as well as the emerging threats such as Pseudomonas and are tailored to healthcare and general industry. Two Eastwood Park tutors, health and safety risk management expert, Alan Hambidge, who specialises in legionellosis and water hygiene and renowned water safety expert and ex-HSE inspector, David Harper, have combined to create a current and stimulating learning experience. Alan Hambidge emphasised: “It is about practical guidance in the work-
N
Water hygiene training at Eastwood Park led by water safety authority, David Harper place and being able to swiftly assess current levels of compliance and what needs addressing. We will be equipping staff with an essential skill set for healthcare estates as well as craftsmen or trades with responsibilities for general water systems.” These new 3-day courses complement our existing one-day courses covering: • Water supply (water fittings) regulations www.middleeasthospital.com
• Disinfection of water systems • Cooling towers • Water hygiene governance (for duty holders and senior management) For more information and availability on these and all other Eastwood Park training please visit: www.eastwoodparktraining.co.uk or call +44 (0)1454 262777. March 2015 | 19
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Special Feature: Obesity in the Middle East Overweight and obesity now ranks as the fifth leading global risk for mortality. In addition, 44% of the diabetes burden, 23% of the ischaemic heart disease burden and between 7% and 41% of certain cancer burdens are attributable to overweight and obesity. Obesity has negative health impacts in childhood, as well as in the long term. In addition to a higher risk of obesity and NCDs later in life, affected children experience adverse outcomes such as breathing difficulties, increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance and psychological effects. The rise in childhood obesity over the past decade has been dramatic. It is estimated that in 2010, 43 million children under the age of 5 years will be overweight. Although current estimates suggest that the rate of obesity in developed countries is double that in developing countries, in terms of absolute numbers, prevalence is much higher in developing countries. There are an estimated 35 million overweight or obese children in developing countries, compared with 8 million in developed countries. The World Health Organisation predicts that by 2015 more than 700 million adults will be classified as obese. At the same time, more than a billion people are going hungry. Tackling Childhood Obesity in the Middle East The government, food industry and the public need to help fight the growing problem of obesity in the
UAE, nutrition experts at the Global Alliance for Improved Nutrition (Gain) have argued. The experts said there is a "double burden" of malnutrition in the Middle East: obesity concurrent with undernutrition . Mohamed Mansour, Gain's regional manager, said: "The problem can only be addressed by partnerships with governments, organisations, civil society and the private sector." He said "micronutrient deficiencies" — where a person is deficient in particular vitamin or mineral — are particularly common in the region and need to be tackled. Participants at the forum said the UAE Government, the food industry, civil society and the public must all play a role in finding solution to the nation's obesity problem. In 2010 a government report revealed that 35 per cent of children in the UAE aged between six and 22 months are anaemic, while 41
per cent of Emirati women in the country have folic acid deficiency and 35 per cent of Emirati women are classified as obese. One solution, according to Gain, could be to produce healthier foods, through fortification of staple items, such as flour and oil, with vitamins and micronutrients including iron, folic acid and zinc. Gain's chairman, Jay Naidoo, said people can be obese and malnourished. While there is no outright hunger in the UAE, there is a "hidden hunger", with some people not getting the right nutrients. Mr Naidoo described Gain, an alliance established in 2002 and aimed at reducing global malnutrition, as a catalyst which works with local partners in countries around the world, both in the public and private sectors. "We would like to work with the UAE in understanding how to tackle the challenge that they face on obesity," he said. "It's phenomenal to
March 2015 | 21
Middle East Hospital
see that the Government here has taken the lead on the matter." The private sector is also a huge part of the solution, according to Mr Naidoo, who added there were already some companies in the local food industry that are "committed" to the cause. Saleh Lootah, the managing director of Al Islami Foods and a speaker at the forum, said the local food industry, along with the Government, has started addressing the problem of obesity and unhealthy eating habits. "It really is a big issue we all have to work together on, not only the families, not just the Government, but
everyone," he said. "It's important to think about how we can take care of what a child is eating from day one." Mr Lootah said that halal food, which his company produces, does not only mean that it has been prepared according to Islamic tradition. "It is not halal to sell something to a child that may harm him in the future," he said. "The food industry has to take more responsibility." According to Martin Bloem, the chief of nutrition and HIV/AIDS policy at the World Food Programme, there is only a small window of opportunity to ensure that children are pro-
vided with the right nutrients. He said the first 1,000 days, from conception to the age of two years, are crucial. According to Mr Naidoo, ignoring the nutritional needs of pregnant women and children under two can be linked to problems of obesity later on, which can lead to problems such as cardiovascular disease and diabetes.
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Middle East Hospital
Population-based obesity prevention strategies Once children (and adults) are obese, it is often difficult for them to lose weight through physical activity and healthy diet. Preventing weight gain from an early age, i.e. in childhood, is therefore recognized as a strategy that will reap health benefits in the long term. Experience in several countries has shown that successful obesity prevention and behaviour change during childhood can be achieved through a combination of population-based measures, implemented both at the national level and as part of local ‘settings-based’ approaches, in particular, school and community-based programmes. Population-based prevention strategies seek to change the social norm by encouraging an increase in healthy behaviours and a reduction in health risk. They involve shifting the responsibility of tackling health risks from the individual to governments and health ministries, thereby acknowledging the fact that social and economic factors contribute strongly to disease. Population-based prevention strategies for childhood obesity thus seek to support and facilitate increased physical activity and healthier diets in the context of a ‘social-determinants-of-health’ approach. Accordingly, it is essential that interventions for obesity prevention occur across the whole population, operating in a variety of settings and at multiple levels of government.
Although local intervention allows action to be tailored to meet the specific context and nature of a problem, only national guidance (and funding) can ensure effectiveness and sustainability of action at a population level. The key elements of a populationbased approach to childhood obesity prevention are policy support, monitoring systems, knowledge translation and a strategy for integrating evidence into the development of multi-level programmes. Although the importance of obesity
prevention in childhood is now widely acknowledged, to date interventions have tended to target only small populations or population subgroups, predominantly in developed countries. Although many of these interventions have yielded promising results, there has been little coordinated action to identify these and extend their reach to prevent obesity at the population level. Extract from Population-based Prevention Strategies for Childhood Obesity, WHO, 2010
March 2015 | 24
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MBBS, FRCS(ed), FRCS(ORL-HNS) Sleeping Disorders Centre 150 Harley Street London W1G 7LQ Tel: +44 (0)203 0753 150 info@150harleyst.com July/August 2013 | 13 www.snorecentre.com 29/07/2013 16:37:28
Middle East Hospital magazine
Company profile
Middle East Hospital magazine
Company profile The Plinth 2000 Bariatric Tilt Table The new BARI1 is designed to safely accommodate heavier patients with ease (lift 320kg). Lowering to just wheelchair height and featuring electric height and tilt, large toe braked castors, adjustable bariatric harnesses and crutch handles all designed specifically for morbidly obese patients.
Plinth showcases Dialysis Chair at Arab Health Across the world, some 2 million people are on dialysis to clean their blood of impurities that build up as a result of kidney failure and experts suggest that number that is likely to double over the coming decade.
This tilt table also features a four button hand control permitting simultaneous control and fine adjustment of both height and tilt functions as well as an angle indicator.
Which explains why UK-based treatment couch manufacturer Plinth 2000 has experienced an upturn in demand for a purpose-designed dialysis chair, both within the UK and from across the Middle East, the world’s fourth largest import market for kidney dialysis equipment. As a result, the company has revised and updated an earlier successful chair designed in conjunction with Baxter Healthcare, the global company who specialises in haemophilia and kidney disease to introduce its new 93 DC Dialysis Chair. Although sometimes overlooked, a fully functional dialysis chair is an important piece of ancillary equipment, since most patients require three treatment sessions a week, typically lasting at least four hours according to NHS Choices. Moreover, as most people who need to have dialysis are aged over 65 years and an increasing number are morbidly obese, the need for optimum comfort and stability is clearly paramount. Plinth 2000’s new chair meets that market requirement with its robust powder-coated steel frame, mounted on the company’s highly regarded and
The Plinth 2000 Leg Ulcer Package
reliable single-lift mechanism. It has a safe working load of 225kgs, able to lift patients from 500mm to 1000mm maximum height, with an additional Trendelenburg tilt function of 17°. The 3-section top has MRSA- and fire-resistant, washable vinyl upholstery; there is an extra-wide 780mm option for bariatric duties. For prolonged comfort, it is fitted with 75mm deep, memory foam cushions, which mould themselves to the body in minutes, then recover their original shape. Adjustable backrest and leg sections and a sliding footboard help to make long-term dialysis treatment more comfortable and handheld controls enable virtually limitless sitting and lying positions. There are up to four motors for precise electronic adjustment of the chair’s profile with battery back-up as an optional accessory. The adjustable armrest provides support for the arm during treatment, with an www.middleeasthospital.com
IV pole and fixing bracket also available. The whole structure is supported on 125mm diameter heavy duty castors, fitted with central locking for stability in use.
An innovative suite of equipment designed and developed in partnership with staff at the Lincolnshire Community Health Services NHS Trust, to prevent back injuries when cleansing and treating patients with leg ulcers,
Visit Plinth 2000 www.plinth2000.com has now been released onto the market by treatment couch specialist, Plinth 2000 of Suffolk. The new leg ulcer package of equipment comprises an electrically-operated tilting bariatric chair, an adjustable trolley, known as the Harris Trolley, and an ergonomic operator’s chair. Central to the package is a modified version of its 50CDT tilting bariatric podiatry chair, with a 320kg (50 stone) lifting land tilting capacity for handling even the heaviest patients. It features motorised Trendelenburg tilt and backrest operations, as well as divided footrest angle adjustment for raising either leg to the optimum position for treatment.
Further enquiries to Plinth 2000 at Wetheringsett Manor, Wetheringsett, Stowmarket IP14 5PP, Tel +44(0)1449 767 887, email sales@plinth2000.com, www.plinth2000.com
To suit hospital and clinic décor standards and give the dialysis chair a more pleasing appearance, the high grade, leather grain vinyl upholstery is offered in a choice of 18 colours. Plinth 2000’s characteristic streamlined design and quality components also make the chair suitable for domestic settings, its reliable electrical operation helping to relieve tension during home haemodialysis. The 93 DC Dialysis Chair is also suitable for blood donation, phlebotomy, infusion and oncology duties. It comes with a 5-year unconditional parts warranty and, being British-made, it is backed by an extensive selection of spares for minimal downtime. March 2015 | 26
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Joint Commission International International Accreditation and Certification JCI has been accrediting health care organizations since 1999-2009 marked the tenth anniversary of the first hospital accredited by JCI, Hospital Israelita Albert Einstein, a private, non-profit, non-governmental facility in Sao Paulo, Brazil. Since then, approximately 470 public and private health care organizations in 50 countries have been accredited or certified by JCI. JCI provides accreditation for hospitals, ambulatory care facilities, clinical laboratories, care continuum services, home care and long term care organizations, medical transport organizations, and primary care services, as well as certification for 15 types of clinical care programs. JCI standards were developed by international health care experts and set uniform, achievable expectations. Interview with Dr. Ashraf Ismail, Managing Director, Middle East International Office
health care and improved processes that reduce risk and improve health outcomes for organizations worldwide. There are now 147 JCI accredited organisations in the Arab world. These are mostly hospitals, but also laboratories and primary care centres. We have also accredited our first medical transport system in Qatar. 56 of these accredited organisations are based in the UAE, 43 in Saudi Arabia, and 39 in Turkey. In Qatar all public hospitals are now JCI accredited.
MEH: What is the role of JCI in the Middle East?
MEH: What do hospitals need to do in order to gain accreditation?
Dr. Ashraf Ismail (AI): JCI’s Middle East Regional office located in Dubai is focused on improving the processes associated with quality and patient safety. Working on patient safety initiatives with Ministries of Health, professional societies and other significant stakeholders within the region, we support our clients with advisory services and educational resources. We are committed to safe, high-quality
AI: To get accreditation organisations need to prepare and educate themselves using JCI programmes. We help healthcare providers with a “baseline survey” to measure the standard of their performance, and provide JCR publications to teach best practise in areas such as infection control and patient safety. Our general approach includes expert assessment and comprehen-
sive gap analysis to pinpoint and prioritize the changes needed to achieve goals. We then partner with hospital staff and leadership to deliver measurable results that lead to lasting improvements. Our advisors customize their approach to fit the needs of the organisation. Through JCI accreditation and certification, health care organizations have access to a variety of resources and services that connect them with the international community: an international quality measurement system for benchmarking; risk reduction strategies and best practices; tactics to reduce adverse events, and the annual Executive Briefing Programs. MEH: Do you advise organisations who are building hospitals? AI: We have created a programme called “Safe, Healthy Design” which helps hospital designers and builders to build hospitals that will comply with JCI standards, thus streamlining the accreditation
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International Accreditation and Certification process when the hospital is completed. This is very important in the Middle East where there is a large investment in healthcare and new hospitals. MEH: What are the drivers for hospitals to undergo the accreditation process? AI: Medical tourism is one important driver in the Middle East, as accreditation makes hospitals more attractive to patients, as it guarantees a high standard of care. Insurance companies are also more likely to contract with JCI accredited hospitals, and will even pay more in order to obtain the better service, shorter stays, and higher patient satisfaction levels accreditation brings. A good example of this is in Jordan where 11 hospitals are now JCI accredited. This has played a big role in Jordan becoming the top medical tourism destination in the Middle East, and the 5th placed destination worldwide. Medical tourism brought in $1.2 billion to Jordan in 2014. Another key driver is government. The UAE Ministry of Health (MoH) has set a target for all hospitals in the Emirates to be JCI accredited. In Saudi Arabia the MoH is leading the effort in achieving full accreditation, building on the foundation of the government’s own national accreditation scheme. Improving efficiency is also a key driver towards accreditation. A JCI accredited hospital will have put in place measures to encourage a re-
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Joint Commission International duction in waste, properly managed length of patient stay, and cut out mistakes and unnecessary procedures. This also results in significant cost savings for the hospital. MEH: What challenges do you face in spreading accreditation in the Arab region? AI: A major challenge in some countries is that old and outdated 20th Century infrastructure is still in place, which represents a barrier to achieving accreditation. Governments must decide whether they can afford to destroy and rebuild old hospitals in order to enable the accreditation. Even if the buildings are adequate the problem of a lack of resources in countries with a low healthcare spend can prevent the investment needed being made. Post-conflict countries such as Iraq and Libya need to provide basic and essential services before they can consider such an investment. There are also big human resources challenges in the Middle East, with the expansion of healthcare services far outstripping the available medically qualified professionals. Countries need to import medical workers but solution creates its own problems as workers from different part of the world will have received varied levels of training in quality and safety. Local graduates are also often insufficiently trained in this area, so additional training of staff is needed in order to comply with accreditation requirements.
Dr Ashraf Ismail biography Managing Director, Middle East International Office In March 2009, JCI appointed Dr. Ismail as the managing director of its Middle East office located in Dubai. Dr. Ismail is a physician with 20 years of international experience in hospital accreditation, health care quality management, performance improvement and development of human resources for health. His contributions in postgraduate quality education and training are well recognized. As an adjunct professor at George Mason University, School of Health and Human Services, he teaches a variety of quality courses for the certificate in quality and outcomes management. Dr. Ismail is a WHO consultant in accreditation and health care quality. In 2006, he was appointed as Strategic Planning Advisor to the Minister of Health in UAE to develop the new strategy of the health sector. As a quality consultant, he assists health care facilities through the accreditation process. His experience in these areas has extended from USA to the Middle East. For four years, he was as a quality consultant to Inova Health System, the largest health system in Northern Virginia. As a faculty at Johns Hopkins University and Director of JHPIEGO’s Asia/Near East/Europe Regional office. While he was employed with USAID in Cairo, Egypt, he implemented the first National Quality Improvement Program in the Family Planning Clinics in Egypt MEH: How does accreditation benefit patients? AI:The public need to know that they are getting safe and good quality healthcare. The more accredited organisations there are the greater the public awareness becomes of the benefits of choosing an accredited hospital for their treatment. Our aim is to bring standards in the healthcare industry up to those in the aviation and space exploration industries. Patients must demand that providers meet these high stan-
dards to ensure their own safety, and the healthcare industry must respond to these demands. This is an ongoing process, and JCI requires organisaitons to respect the rights and choices of patients. For example, they must guarantee the right to a second opinion, and need patient consent in order to conduct a procedure. Our “Speak Up” programme encourages patients to question their healthcare providers about all aspects of their service. www.jointcommissioninternational.org
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JCI Case Study: Al Ain Hospital Al Ain Hospital (AAH) is an acute care and emergency hospital, located in the Al Ain region of the Emirate of Abu Dhabi, United Arab Emirates. AAH belongs to the Abu Dhabi Health Services Company SEHA PJSC and is managed by the Medical University of Vienna and VAMED. Because many of its patients come from outside the United Arab Emirates, AAH is dedicated to providing the highest quality care that respects the diverse cultural backgrounds of patients and adheres to international standards and best practices. “JCI’s accreditation standards have become a model for health care standards by many health systems globally,” says AAH CEO George Jepson. “The standards and survey process are designed to be culturally applicable and in compliance with laws and regulations in countries outside the United States.” The accreditation preparation and survey experience gave AAH and staff the knowledge and tools for measuring and sustaining enhancements in the areas of process improvement, patient safety, and quality improvement: Process Improvement • Developing comprehensive, patient-centered processes throughout the organization • Establishing a structured and transparent process to monitor continuous compliance to the IPSGs and various types of risk management activities • Enhancing interdisciplinary
communication • Improving documentation of processes to ensure care continuity, patient safety and continuous improvement Patient Safety • Adhering to the IPSGs to create a culture of safety for staff and patients • Adopting a holistic approach to involve patients, families, staff, and visitors • Establishing a transparent reporting system for complaints and suggestions from employees, patients and families Quality Improvement • Developing a quality management system based on the JCI Standards • Improving monitoring systems and processes to measure enhancements to quality and patient safety in clinical and managerial areas: • Establishing a periodic review of data analysis to sustain quality improvements • Designing an effective and
efficient surveillance system to monitor, analyze and address datadriven, sustainable improvements in infection control “The newly introduced Strategic Improvement Plan (SIP) to address the required action plan for follow up with an accredited organization is an excellent initiative towards a holistic approach for sustainable improvements,” reports Mr. Jepson. “Developing the SIPs helped us to gain deep knowledge into the measurable elements of JCI’s standards.” For a hospital that is dedicated to clinical excellence for all its patients, the most important benefit of JCI accreditation is its enhanced reputation among stakeholders and the domestic and international communities.“Making a decision to obtain JCI Accreditation is a journey, a culture shift, and a visible commitment to improve the quality of patient care and services,” says Mr. Jepson. www.alain-hospital.ae
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Abdulrahman Al Mishari Hospital
Hospital founder Dr. Abdulrahman Al Mishari (l) and his son Mohammed, Managing Director (r) are presented with an MEH award for excellence in women’s healthcare by Mike Tanousis, MEH publisher
Dr. Abdulrahman Al Mishari Hospital (ARMH) has received an award from Middle East Hospital (MEH) magazine for excellence in women’s healthcare. The award recognises the great contribution that the 122 bed Riyadh-based hospital has made in the areas of obstetrics, gynaecology, IVF, neo-natal and post- natal care. Hospital Managing Director Mohammed Al Mishari, son of the Hospital’s founder Dr. Abdulrahman Al Mishari, accepted the award on behalf of the hospital and its staff. Mr Al Mishari said: “It is a great honour to receive this award from MEH. For 24 years Dr. Abdulrahman Al Mishari Hospital has been providing a high quality of medical care to its patients. It has
dedicated its time to ensure that an evidence based standard of health care is achieved and rendered to our patients and their families. I would like to thank all the staff at the hospital for their excellent work in making this achievement possible.” ARMH is a private General Hospital located in Al Olaya District, Riyadh, Saudi Arabia. As a result of its commitment to excellence, ARMH achieved in 2010 the "Diamond" accreditation standard, which is the highest level of recognition for performance excellence that an organisation can achieve in health care from Accreditation Canada's Qmentum International Accreditation. The award was presented in a special ceremony held at ARMH by MEH publisher Mike Tanousis (above).
After long years of a dedicated teaching career, Dr. Abdulrahman Al Mishari decided to contribute to the development & infrastructure of the fast growing economy, by establishing a private hospital. In 1987, the Hospital was inaugurated with the Governor of Riyadh Region, His Royal Highness Prince Salman Bin Abdulaziz Al Saud, doing the honour of cutting the ribbon. The hospital has now become one of the most trusted and respected healthcare institutions in the Kingdom of Saudi Arabia.Today, together with his children, Hadeel and Mohammed, Dr. Abdulrahman Al Mishari’s journey continues. Their quest for quality and service excellence is relentless, through good leadership and passion for quality.
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Middle East Hospital magazine
Company profile
Quality Health Management
the self-funded market including the maritime industry and clients such as Royal Caribbean Cruise lines. In 2006, QHM further expanded their service offering and provided auditing and claims review services to some Middle Eastern embassies based in the US such as Embassy of Oman, etc.
Patricia Ziomek Quality Health Management (QHM) was set up in 2000 as a cost containment company offering a Preferred Provider Network in the United States along with member services (scheduling of care etc.) and claims services to payers from the Caribbean & Latin America. They expanded their service offering to include a global network in 2004 and began offering services to
In 2012, their efforts expanded to offering our Global network of providers in over 80 countries to U.S. and global companies including insurance companies, self-funded groups, maritime industry, missionary groups, student groups and the self-pay market. Patricia Ziomek, co-founder and Principal, told MEH: “Our cost containment model includes "customization" of network, member and claims services to meet the specific needs of each client. Since each client is based in different countries their members require a different services offering and medical needs may differ. In order to provide the www.middleeasthospital.com
best possible "quality care" and maximize cost containment efforts, QHM works closely with client/payer to develop and cost containment model that provides reduced medical claims exposure while maintaining high level of medical services to member.� QHM’s services to payers seeking care for their Members in the United States is primarily composed of network, member and claims services. QHM has direct agreements with direct billing and negotiated discounts and rates with providers in the U.S. such as Mayo Clinic, Cleveland Clinic, etc. They additionally have access to a partner PPO network in the U.S. that allows them to provide access to clients to over 4000 hospitals and over 540,000 physicians in the US. Additionally, they have access to dental networks, pharmacy networks and imaging networks, which further reduce claims exposure and increase quality of care. They have the ability March 2015 | 38
Middle East Hospital magazine
Company profile
to audit/review claims in the US and can also manage the claims process for foreign payers. Mrs. Ziomek explains: “QHM basically becomes an extension of the insurance company or client and provides all the services for members and client. QHM added the ability to review treatment plans for oncology patients. This means that we can review the medical reports to ensure that the treatment plan outlined by oncologist meets evidence based medicine for the specific type of cancer. We utilise a vendor for this service and this has been key in reducing the claims exposure associated with oncology cases which seem to be rising globally.
QHM participates in the Be Bold, Be Bald! Day at work on Friday, November 2, 2012 and shows supports to the Leukemia & Lymphoma Society (LLS). Be Bold, Be Bald! is a national cancer fundraising event that honors those who bravely fight the disease. The Leukemia & Lymphoma Society (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. QHM employees took part in a variety of in-office fundraisers throughout 2012, including Be Bold Be Bald day to show their support for various organizations including the Leukemia & Lymphoma Society. “Our employees have QHM’s heartfelt gratitude for their kindness, generous commitment and support to help raise awareness and find a cure for Cancer,” said Patricia Ziomek, Principal & Co-Founder of QHM
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Company profile QHM International PPO Network (In over 80 countries – Proprietary): The QHM International PPO Network is comprised of hospitals, medical centres and physician specialists located in more than 80 nations worldwide, primarily in major cities and maritime ports. In general, financial discounts have been pre-negotiated with most providers, but in situations where no discount has been provided, QHM will attempt to negotiate a rate at either the local in-country resident rate or local insurance company rate. Specific to client needs, QHM will provide a complete listing of in-network hospitals along with a listing of all in-network physicians affiliated with these hospitals and will coordinate in-network hospital access for members in need of inpatient services.
“These are just a few of the services QHM is equipped to provide. For the global client, QHM also owns a proprietary network in over 80 countries. We have an extensive global network of doctors and hospitals that are contracted with QHM to provide direct billing and in some cases discounts globally.” QHM will be participating as exhibitor during the 3rd Annual World Health Care Congress Middle East to be held from December 9th to the 11th in Abu Dhabi, UAE. Network access QHM provides members with access to the QHM network of health care
providers included in the QHM Preferred Provider Organization internationally and any other regions specifically requested (“International PPO Network”) while providing the financial benefits associated with the use of PPO Network rates as offered by the PPO Network providers in effect at the time services are provided. QHM will make the network rates available to all patients who are entitled to covered health benefits offered by clients. Access to all QHM PPO Network providers is available via Http://www.QHManagement.com. QHM can also supply access to a database of provider listing for addition to the client or member website. www.middleeasthospital.com
QHM “Select” Network (United States- Proprietary): The QHM Select Network in the US includes hospitals and physicians directly contracted with QHM. QHM has negotiated significant discount with providers included in this network. This network is also created specifically for each client by contracting providers requested by each individual client to meet the needs of their members. This network can be accessed via Website and includes most providers typically accessed by International Patients. Examples of savings include MRI services beginning as low as $350.00, hospital discounts ranging from 30% to 80% off billed charges, negotiated physicians agreements near medicare rates and global packages designed to manage costs and reduce claims exposure. March 2015 | 40
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Middle East Hospital magazine
Specialist article Member services Member services include the coordination of medical care and assistance provided to patients. QHM provides patients with access to providers in the United States and worldwide. The member services provides assistance locating provider, scheduling of appointments and care with provider, communication between provider, patient, employer and QHM to ensure needs of patient are being met and medical progress is documented. Ongoing Member Communication: QHM provides patients with ongoing support in the scheduling of care or assisting with questions about medical care. If a member needs assistance in travel arrangements, immigration or housing, QHM will assist in any way possible. Steerage to Provider Networks: Direct communication with the employer or insurer or referring physicians, prior to decision about the access of healthcare services is essential in ensuring that members are steered to the appropriate providers within the QHM network of providers. Appointments: QHM arranges and schedules all medical appointments and coordinates care between providers and members while documenting information in QHM claims database which may be accessed by client. QHM confirms scheduling with providers and client receives updates via web viewer. 24 Hour Emergency Authorization Services: QHM is “on-call� for members requiring services after regular business hours including weekends and holidays. www.qhmanagement.com
QHM corporate structure Quality Health Management, LLC (QHM) was established in 2000 by Patricia Ziomek and business partner and co-founder, Barbara Sanchez. There are two investor partners, Mr. Donald Van Dyke (owner of D.W. Van Dyke & Co- Largest Privately held Reinsurance intermediary in U.S.) and Mr. Michael Larson of Variable Investment Partners.
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Arab Health 2015 Review The 2015 edition of the Arab Health Exhibition & Congress concluded at the Dubai International Convention & Exhibition Centre with record breaking success; having attracted more exhibitors, visitors and dele-gates to the event than any other edition in its 37 year history. Occupying every hall of the Dubai World Trade Centre, Arab Health accommodated over 4,000 exhibiting companies showcasing the very latest medical breakthroughs and technological developments in healthcare, as well as announcing ground-breaking new partnerships and collaborations within the Middle East healthcare sector.
Zubair Ansari, King Faisal Hospital, Riyadh (l); Thomas Murray, CEO, American Hospital Dubai (c); Fahad Bindayei, King Faisal Hospital (r)
The multi-track Arab Health Congress reached new heights with the 17 accredited conferences featuring more than 500 internationally renowned speakers. The congress attracted a sell-out number of delegates and maintains its status as the largest and most important event of its kind. The stimulating business-focused atmosphere was clearly felt by all during the four day event with multimillion dollar deals and partnerships being signed onsite, making Arab Health 2015 the most successful event for exhibitors and visitors alike. Over the course of the four day event, over 100,000 visitors attended Arab Health Es, making this the largest healthcare event in the MENA re-gion and the second largest in world. With a 15% increase in visi-
Malem Medical - Enuresis alarms for prevention of bedwetting
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ARAB HEALTH 2015
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Arab Health 2015 Review tor number from last year, the event has clearly yielded results from substantial investment in marketing, content and promotion of the show. Arab Health successfully delivered an audience from all major sectors of the healthcare industry with 44% of our audience having purchasing power between $100,000 and $5 million, 5.9% of our audience has purchasing power of $5 million and above. UK Pavilion The UK Pavilion organiser, ABHI, brought the largest ever number of UK healthcare companies to Arab Health in 2015. The UK Pavilion in Hall 7 housed 150 of the UK’s most innovative med-tech companies.
Hilal Malem,, Malem Medical
On the second day of Arab Health 2012 companies exhibiting on the UK Pavilion were visited by Dr Hanan Al Kuwari, CEO of Hamad Medical Corporation of Qatar, and UK Business Ambassador Lord Darzi of Denham. Speaking on the subject of UK-Middle East cooperation Lord Darzi said: “The Middle East has long been a key trading partner for the UK, not only because it is one of the largest markets for medical equipment and healthcare products, but also because no other region in the world faces such rapid growth in demand for the latest technologies. “The UK is well placed to meet these challenges. Its medical technology sector, which comprises some 3000 companies is highly diversified and innovative. Between
Hanan Al Kuwari, CEO, Hamad and Lord Darzi, UK government business ambassador
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Arab Health 2015 Review
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Arab Health 2015 Review them these businesses produce a range of products from high-tech equipment for advanced imaging and diagnosis, to surgical instruments- testament to the wealth and breadth of the UK’s capabilities to deliver a range of healthcare solutions to meet Middle Eastern needs.” Lord Darzi and Dr Al Kuwari spoke to several UK exhibitors about their products including bariatric bed manufacturer Benmor Medical (Stand 7C51), who were launching their new “Aurum” bariatric bed at Arab Health. Also, leading UK manufacturer of powered operating tables, Eschmann Equipment.
RPeter Dumble, Marketing Director, AHS Global(l); Craig Nugent Eastwood Park (c); Paul Venners, CEO, Eastwood Park(r)
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Arab Health 2015 Review
Brian de Francesca, TBS, and Abdullah Al Thari, Armada Network, Saudi Arabia
Diederik Zeven, Senior Director Middle East, and Marc Kruger, Business Manager Home Healthcare EMEA, Philips
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Arab Health 2015 Review
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