InTouch
MONTHLY NEWSLETTER JANUARY 2013
Fairfield is Certified Business Friendly The Town of Fairfield was recog-
By Bruce Harrington
nized on December 17 by Maine’s Department of Economic and Community Development (DECD) as being a Certified Business Friendly Community. The Certified Business Friendly Community Program is designed to encourage business expansion within our local communities, which in turn creates jobs for our citizens. The overall message is that Certified Business Friendly Communities welcome new business and will support existing businesses in their efforts to grow. Certified Business Friendly From left to right: Commissioner George Gervais, DarCommunities are presented with a ryl Sterling, Robert Sezak, Joshua Reny, Ray McMullin letter of certification, are recognized Gary Poulin, Bruce Harrington, Kimberly Lindlof, Tom on the State of Maine DECD Web site, Munson and John Picchiotti and receive two “Open for Business” navigate the development process within the signs to display within the community. In town. Town Manager, Josh Reny, was previaddition, certified communities are eligible to ously the Town’s economic development receive bonus points on State of Maine Comdirector, so he brings with him a wealth of munity Development Block Grant (CDBG) knowledge and experience that is valuable to applications, which could be the difference the local business community. between receiving grant funds and not receivA municipality can submit an application ing them. at any time, with certifications being awarded The first round of applications to the proquarterly. The application is a short document gram was accepted in April 2012. Applicawith narrative responses in the areas mentions are reviewed quarterly by DECD and tioned above, plus a listing of municipal fees certifications are awarded based on the reand permitting processes. The intent is for a sponses in the application. The application is municipality to review its current processes scored based on the community’s efforts in to ensure that they are easy to navigate and supporting business expansion; collaboration that there is sufficient support to help a busiamong the local businesses, local governness expand or locate within the municipality. ment, and regional economic development This review process could ultimately lead to groups; the ease of the licensing and permitchanges in local processes to better promote ting process for business expansion or relocabusiness development. tion; and public comment received by memWork has begun on the estimated $6 milbers of the local community. To date, eightlion Gerald Hotel renovation project in downeen communities have been certified. town Fairfield. In addition, funds are availaFairfield has an appointed economic and ble for façade renovations for businesses on community development committee that fomost of Main Street. The economic developcuses on improving the business climate ment committee is working on a plan for within the Town. In addition, it collaborates downtown and riverfront redevelopment, and with the Mid-Maine Chamber of Commerce the town is in the midst of a comprehensive and the Central Maine Growth Council, plan update. The Industrial Park is being maramong others, to further economic developketed and has had some recent interest. Stay ment in the region. Fairfield has several TIF tuned – there will be many positive changes districts to support local development, and in Fairfield to come in the next few years! works with outside developers to
Highlights in this Issue: P. 2: From the President’s Chair P. 2: Mobilize Maine—Kennebec Valley P. 4: Member Events’ Calendar P. 5: Social Media Marketing P. 8: Lakewood Continuing Care
March 27, 2013 Colby College Field House Register today! See the orange insert for details and registration form.
January 23, 2013 5:30-7PM at the Chamber
50 ELM STREET, WATERVILLE, ME 04901 • TEL: (207) 873-3315 • FAX: (207) 877-0087 info@midmainechamber.com • www.midmainechamber.com Brad Fisher, Chair of the Board • Kimberly N. Lindlof, President & CEO
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From the President’s Chair What a year 2012 has been! Mid-Maine Chamber is thrilled by all the publicity that we have re Bowdoin Photography ceived around our centennial - 100 years of serving our members, tourists and the local region. At Business After Hours, Business Breakfasts, our directors’ luncheon, Super Raffle, Annual Awards Dinner, Golf Tournament and Business to Business Showcase, we gave back to you $4800 in Chamber Gift Certificates. Many of you received a Chamber Ambassador gift, an insulated coffee mug. (If you didn’t get one and really want one, stop by the MidMaine Chamber; we have a few left – first come, first served.) Our attendance at all events surpassed our expectations, either meeting (sold out numbers) or exceeding our goals. If you haven’t “liked” the Mid-Maine Chamber of Commerce page on Facebook, please do so. During the week of the Taste of Greater Waterville, we had over 20,000 page views – wow, that’s amazing! We can also be found on LinkedIn and Twitter. Please stay connected with the Chamber through these sources. Thank you, our members, for all you have done to advance the chamber’s mission of making our region a better place. Your support has been critical! As I look forward with hope towards 2013, I can’t help but think of those that are unemployed. You can help by posting your vacant positions on our Web site for FREE and helping the Chamber with our workforce development efforts as we partner with local K-12, JMG and area colleges. My focus this year will be on workforce efforts as well as doing everything that I can to get natural gas to businesses and residence in our region. May you have a safe and prosperous New Year.
- Kimberly
Business After Hours: Assistance Plus 1604 Benton Avenue, Benton January 16 5:30-7:00 PM Sponsored by:
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Mobilize Maine - The Kennebec Valley By Ken Young
Mobilize Maine is a new way of pursuing economic development. The traditional approach focuses on meeting needs. Smokestack chasing is an example. This process has not produced the sorts of results we all want – a growing economy producing higher wages, more jobs and prosperity. The Mobilize Maine process looks for ways to “leverage” what we have, our assets - rivers, lakes, people, arts, culture, and historic downtowns -- to get more of what we want: prosperity. Private Sector Leadership Team Mobilize Kennebec Valley began in spring 2012 with recruitment of an overwhelmingly private sector Leadership Team. Measuring Progress – Moving the Numbers - Goals and Benchmarks The Mobilize Maine program developed several statewide and regional goals (population, employment, wages, income, innovation, etc) and established benchmarks for all goals to measure future economic success in the 5 years out to 2017. Goals and benchmarks will help us tell whether the process of identifying and leveraging regional assets “moves the numbers.” Identifying Regional Assets The Leadership Team identified the region’s unique, distinctive and special assets with the ability to “move the numbers” in ten areas related to natural resources, human skills and knowledge, culture, history and geography, reputation, infrastructure, government, innovation, and business clusters. The Team grouped the assets it identified into four categories: the Natural and Built Environment, Educational Resources, Farms and Food Production, and Innovation. Continued on page 3 Full Service Office Supplies Retail Store and Furniture Showroom in Downtown, Skowhegan
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Mobilize Maine Continued from page 2
Want more information about Mobilize Kennebec Valley, about Asset-Based economic development, about our regional assets, about joining an Action Team, about next steps? Go to the KVCOG Web November 1 Kick-Off Meeting At the November 1 Kick-Off meeting the participants divided into site www.kvcog.org or contact Ken Young kyoung@kvcog.org or four Action Teams with follow on meetings scheduled in November Gail Chase at KVCOG Gchase@kvcog.org and December of 2012. Over the course of 2012-2013, the Action Teams will: Analyze data related to their area of focus and assess the potential that additional leverage will move the numbers described in the Goals and Benchmarks Screen potential opportunities identifying those with the most economic impact, and those with the most realistic chances for success Interview key actors – and recruit them to participate in identifying leveraging opportunities Develop a strategy for implementation Learn more about leveraging, i.e. using what we have to get what we want Achieve small wins along the way We would like to welcome our new Executive Board Members and new Board of Directors. Left to right: David Roy, Beth Gibbs, Scott Bullock, Mary Carpinito, Jeff Corey, Matt Clark & Brad Fisher.
The directors of Macpage LLC are pleased to announce that Durward J. Ferland, Jr. and Erik D. Nadeau have been promoted to client service director. Congratulations Durward and Erik! litigation practice group. The state's Department of Economic and Community Development announced in a press release that Brian Whitney has joined the agency as the director of the Office of Business Development and Innovation; Drew Morris, a public relations professional, is the agency's new director of communications. Whitney will oversee the governor's account executives, business development staffers who try to help businesses in the state.
Bangor International Airport has hired a new assistant director to replace Tony Caruso who was recently promoted to BIA director. Maine native James Canders will officially take the job over on Jan. 22. He is currently the assistant airport manager at W.K. Kellogg Airport in Battle Creek, Mich.
dith Schalk '13 as the recipient of the Kenneth W. Cedegren Student Award from the New England Association for Corporate Education and Field Experience (NEACEFE). She received $500 in recognition of her exemplary work during her internship at Macpage LLC. Unity College President Stephen Mulkey is pleased to announce that Ellsworth resident Martha Nordstrom has been named director of development. Michael P. Moreau recently joined Macpage LLC as a manager of Internal Audits.
Congratulations to John Picchiotti who’s recently joined the sales team at EZToUse.com. Congratulations to Mike Duguay, new Director of Business Development with Summit Eaton Peabody announced that it is opening People's United Bank recently hired Erin Natural Gas. an office in Portland and hiring a veteran Port- Lally as vice president and commercial relaland lawyer, Neal Pratt. Mr. Pratt has been a tionship manager. Lally has spent 7 years in Unity Barn Raisers is pleased to announce Portland-area attorney for 23 years, will join the industry as analyst and account manager. that Jim Perry of Cleveland, OH will become Eaton Peabody's new office set to open in the the organization's executive director effective 1st quarter of 2013. Pratt will join the firm's Thomas College is proud to announce Mere- Jan.14, 2013. Voted The #1 Electrical Contractor For Greater Waterville Area for 2011!
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January 3: Friends Night Out Kaleidoscope Class at Stained Glass Express 58PM. FMI: www.stainedglassexpress.com January 5: Chemical Commotion Saturday from 9-11AM and 1-3PM brought to you by Hardy Girls Healthy Women. Who says that chemistry has to be all work and no fun? Adventurers will meet Chemist Lisa Miller who will show us how to make chemical reactions, discover what's in everyday foods and conduct other experiments in the lab. Location: 4th Floor Keyes Building, Colby College - 4000 Mayflower Hill Drive, Waterville. January 5: Belgrade Regional Conservation Alliance will host local birding with Don Mairs at 8AM at the Belgrade Community Center for All Seasons’ upper parking lot. FMI & to register: 495-6039. January 5: Snowshoeing at Inland Woods/Pine Ridge Trails every Thursday this winter at 5:30PM. Stay active and have fun this winter - join us for a weekly snowshoe adventure! Snowshoes available to borrow on a first come, first served basis; lights required. Meet at the trailhead behind Inland Hospital, 200 Kennedy Memorial Drive, Waterville. FMI: ewells@emhs.org or 861-3292.
preparation, and kiln programming. Plus make your own custom glassware to enjoy at home! FMI: www.stainedglassexpress.com. January 12: Inland Hospital’s Let’s Go! Family Fun Series Family Snowshoeing Adventure at 10AM in the Inland woods behind Inland Hospital. Bring your own snowshoes or call 861-3292 to reserve a pair – limited number of kids and adult sizes available. Bring your Family Fun Series Passport or sign up for the Let’s Go! Family Fun Series and register to win a $500 LLBean gift card! FMI: inlandhospital.org or 861-3292. January 13: Power Paddles with Hardy Girls Healthy Women from 13PM. Let's go kayaking! Meet kayakers Dana and Murielle DiBiase, formerly of the Penobscot Paddle and Chowder Society. Learn basic paddle techniques as well as how to properly flip over in your kayak! We'll also try our hand at racing and swamping. Location: Alfond Youth Center pool, 126 North St., Waterville.
January 24-27: Waterville Opera House presents Thumbs about a sparring divorced January 7: Silver Street Taverns’ “BIG couple. A small-town sheriff and her dim GIG” Karaoke contest returns! Finals: Feb. deputy. And a serial killer on the loose with a 18th. habit of slicing off his victims' thumbs. These characters come together a zany whodunit January 10: Stained Glass Express Introwhere laughs and plot twists come lightningduction to Fused Glass class beings for a five fast. Jan. 24, 25, 26 at 7:30PM; Jan. 27 at week class. You will learn a variety of fusing 2PM. FMI: 873-7000 or techniques, using different topical applicawww.operahouse.org. tions. And be introduced to the "in's and out's" of glass selection, cold-working, kiln February 2: Waterville’s annual Winter
Carnival at Quarry Road Recreation Area. The family-friendly event will offer with a variety of activities for outdoor enthusiasts of all interests, ages, and abilities from 10AM2PM. The planning committee for the event is currently seeking individuals or civic groups interested in serving as volunteer coordinators for key components of the event such as food and parking. Anyone interested in learning more about getting involved is encouraged to contact Matt Skehan at 680-4744. February 9: 20th Annual Fairfield Chocolate Festival 10AM-4PM. Roughly 30 vendors offer a wide array of goods and crafts, and each vendor spotlights at least one chocolate offering. The event includes music, food, door prizes, children's activities, and more. FMI: www.fairfieldme.com/town/pages/chocolatefestival. March 13: Thomas College 2013 Career fair from 9:30AM-1:30PM in the Mahaney Gym at Thomas College. Looking for employees or interns? FMI & to register: www.thomas.edu/careerfair or Diane Anderson Careerhelp@thomas.edu or 859-1464.
From right to left: Sara Dyer, John Picchiotti, Nicole Desjardins and on the end, Dick Mitchell doing mock interviews on November 26th and 27th for the Winslow High School Career Prep Class.
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How The SBA Can Help You which have staff members in the region, dedicated to helping you succeed. Janet Roderick is the facts. More a Maine Small Business Development Center than half of Counselor who can be reached at 453-4258 ext. working Ameri- 215 or e-mail jmr@ceimaine.org. The Augusta cans either own SCORE Chapter can be reached at 622-8509 or or work for a e-mail score0305@yahoo.com. Marita Fairsmall business, and small businesses have creat- field of the Women’s Business Center can be ed about 65% of net new jobs each year for the reached at 882-7552 or e-mail mfairpast 15 years. Small businesses are the drivers field@ceimaine.org. of innovation and competitiveness, and they’re We believe you will find these Resource the key to the growth of our economy. Partners to be accessible, helpful and an imSince its founding on July 30, 1953, the portant asset to your business. And the best U.S. Small Business Administration (SBA) has part is that all of these services are low-cost or delivered billions of dollars in loans, loan guar- free. antees, contracts, counseling sessions and other Finally, the SBA is responsible for the manforms of assistance to small businesses. To ac- agement and oversight of the small business complish this, the SBA focuses on three key contracting process across the federal governareas, what we like to call the “three Cs”, capi- ment. The federal government is the largest tal, counseling and contracts. Access to purchaser of goods and services in the world – capital is the life blood of small businesses. from paperclips to jet airplanes and everything SBA delivers its loan programs through partici- in between - that’s why at the SBA work dilipating banks and non-bank lenders, certified gently to ensure that small businesses get at development companies and SBA approved least 23% of federal contracts. If you are intermicro lenders. SBA loans are available for just ested in learning more about doing business about every business purpose and range in size with the government, please call Keith Waye in from $500 all the way up to $5 million. If you the SBA Augusta office at 622-8554 or e-mail would like more information about SBA loans keith.waye@sba.gov. or a list of SBA participating lenders that serve Working with the SBA and our Resource the Mid-Maine region, please call Diane SturPartners can help your small business succeed. geon in the SBA Maine District Office at 622- Whether it is to obtain access to capital, secure 8286 or e-mail diane.sturgeon@sba.gov. federal contracts or get relevant counseling and To assist our small businesses with their training, we look forward to hearing from you. training and business counseling needs, the SBA has a number of local Resource Partners Maurice Dubé, SBA Maine District Director who stand ready to help you start or grow your Maurice.dube@sba.gov business. Resource Partners include the Maine Small Business Development Centers, SCORE and the Women’s Business Center, each of
We all know
ATTENTION WATERVILLE BUSINESSES The City of Waterville is excited to announce a new initiative called “Shop Waterville.” This program provides one central location for local consumers and visitors to find your business and all you have to offer. The best part is that it’s FREE for all Waterville Businesses! Go to www.waterville-me.gov and click on the Local Waterville Icon. Click Claim My Business.
Maine Film Center Shannon Haines 17 Railroad Square Waterville, ME 04901 861-8138 www.mainefilmcenter.org shannnon@mainefilmcenter.org Peak-Careers Consulting James (Jim) Peacock 52 Riva Ridge Road Vassalboro, ME 04989 649-9761 www.peak-careers.com jimpeacock@peak-careers.com MaineBiz Jenna Grant 2 Cotton Street Portland, ME 04101 761-8379 www.mainebiz.biz jgrant@mainebiz.biz Financial Services Larry Griffin 1 Silver Street Waterville, Me 04901 872-8689 ldmgriffin@yahoo.com Electricity Maine Michelle Gosselin 306 Rodman Road Auburn, ME 04211 333-3610 http://www.electricityme.com mgosselin@providerpower.com
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Understanding Social Media Marketing By Tracy O’Clair Social media marketing is constantly changing. As soon as you get comfortable with all the buttons and understand how each network integrates into your online community, “The Network” (Facebook, LinkedIn, etc.) will roll out a new update; get bought by another company or change the user interface - making it harder for marketers to stay in the know. The best way to keep social media marketing simple is to stick to the principles and learn the new terminology. Below are a few tips to help you. The principles of marketing have not changed. You still need to define your target market, create a message that coincides with your marketing objectives and communicate that message via a media channel. Technology has changed the way people communicate. Marketers and consumers are no longer limited to traditional forms of communication such as the telephone and newspaper. Smart phones and tablets are now common place making online social networks like Facebook readily accessible from anywhere in the world. Your target market chooses its media consumption. You need to deliver your marketing message through your target market’s preferred channel of communication. Find out what how it consumes information by asking your current customers or taking a survey. Social media marketing is a form of marketing. All marketing campaigns need to be measured. Use online measurement tools like Google Analytics and Facebook Insights to track the following data. Impressions/Reach: The number of people who have seen your brand. This can be organic or paid. Engagement: The number of people who have clicked anywhere on your post. This will guide your future content creation. Followers/Fans: The number of people connected to your profile. Know demographical and psychological information. What makes your audience take action? Clicks: The number of clicks. Provide information quickly. Collect contact information where possible. Social media marketing is an expense. Regardless of how you look at it, you will be spending time and money on your online marketing campaign. Set a budget to include time of your employees, yourself or a consultant and outsourcing the work you do not have resources for such as graphic design, data management or advertising. Create a social media marketing strategy. Make sure your target market’s demographics and your marketing objectives concur with social media marketing. Create a strategy to be successful.
Jan 4 Jan 8 Jan 18 Jan 23 Jan 25
Fri.
7:30 AM
Public Policy Chamber Boardroom Tue. 8:00 AM Bus. Expansion & Retention Chamber Boardroom Fri. 7:30 AM Executive Board Chamber Boardroom Wed. 8:00 AM Membership Chamber Boardroom Fri. 7:30 AM Board of Directors Chamber Boardroom
Upcoming Events January 16: Business After Hours 5:30-7 PM Assistance Plus 1604 Benton Avenue, Benton January 10: Business Breakfast Series 7:15-9 AM Thomas College Business Growth and Workforce Needs: Maine’s Economic Future. Glenn Mills, chief economist for the Maine Department of Labor, will give an overview about Maine’s future economy and personnel needs. January 23: Meet The Reps 5:30-7 PM Mid-Maine Chamber Join the Mid-Maine Chamber of Commerce, KV Connect and their members at Meet The Reps events! These events have been formed to induce and prolong communication between business leaders, professionals and young professionals with their local, state and national government officials.
As Mainers fill their fuel tanks for winter, check out the State’s interactive home heating cost calculator available on the Energy Office Web site at www.maine.gov/energy.The calculator allows Maine homeowners to estimate their costs to keep warm during the heating season ahead based on different types of fuels, their costs and their efficiency in different heating appliances.
27 Cool Street • Waterville, ME 04901 (207) 873-0721 • Fax (207) 877-2287 www.genesishcc.com Rehabilitation and Living Centers
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Bangor Savings recently awarded JMG with a grant for $10,000 to support Pathways to Prosperity, a collaboration between the MELMAC Education Foundation and JMG, which is designed to ensure students leave high school with a plan for the future. Vassalboro Community School Project Reach students were the recent recipients of $1,000 worth of brand new hand tools generously donated by Tractor Supply Co. store in Waterville. Thank you for your generosity! Commission on Sport Management Accreditation has accredited Thomas College Sport Management programs, making it one of just 11 institutions to achieve this designation. Congratulations! China Dinah announced that Trivia Nights are back from 6:30-8PM every Wednesday. Tuesday’s are All YOU CAN EAT HADDOCK FISH N CHIPS & Thursdays are ALL YOU CAN EAT CHICKEN TENDERS from 4-8PM. China Dinah also offers a breakfast buffet every Sunday from 7AM-noon year round! Plans are underway for Fairfield Days 2013 to be a “Historic Event” as Fairfield celebrates its 225th anniversary as a town. The committee would like to encourage people to get involved so we can build community in our town. We meet every third Friday at 3PM at the Community Center. FMI: Stephanie Thibodeau at 4532981 or Tim Hoyt at 341 -3973. ColorGraphics, owner of Atkins Printing will be opening their mail processing division in Winslow, next month. This facility will be able to handle bulk mail processing, bar coding, ink-jetting, and tabbing for large mail projects. Hanover Computer Co. now sells the full line of Apple products (except iPhones). Since Apple does not allow discounting, you won't
find a lower price anywhere. It doesn’t keep a wide selection in stock, but has free next-day delivery.
Maine Chapter of the Alzheimer’s Association gave its 2012 “Corporate Champion Award” to Woodlands Senior Living. Congratulations!
Congratulations to PFBF, CPAs for receiving the Mainebiz started accepting nominations for Above and Beyond recognition award from their 2013 Mainebiz Business Leaders of the Employer Support of the Guard and Reserve Year. Past Business Leaders of the Year recip- agency. Congratulations to James P. Boulette ients are from three sectors; large company, for receiving the Patriotic Employer Award. small company and nonprofit. Online nomination forms can be found by visiting For the third year in a row, MaineGeneral www.mainebiz.biz/bloy2013 and clicking on Health has been recognized as a Platinum‘Submit Nomination’. The nomination process Level Fit-Friendly Worksite by the American will be open until January 23rd. Heart Association for helping employees eat better and move more. Kaplan University will start enrolling students next month for a nursing program set Maine Tobacco-Free College Network held an to being in Feb. and 2 information technology awards ceremony on the announcement of the degree programs should follow later in 2013. 2012 Maine Tobacco-Free College Network’s Gold Star Standards of Excellence RecogniHardy Girls Healthy Women is thrilled and tion Program award winners. Kennebec Valhonored to be named a Top-Rated 2012 Non- ley Community College in Fairfield was recprofit by GreatNonprofits. HGHW was 1 of 6 ognized for meeting ten of the ten Gold Star nonprofits in Maine to receive this policy standards for its efforts to address torecognition in December. bacco use on campus. Unity College was recognized at the silver level. Fairfield Fire Rescue Department applied for and received a grant from the Ste- Thomas College is pleased to announce tuiphen and Tabitha King Foundation & received tion discounts for all current employees work$25,000.00 for the purpose of purchasing a ing at any of the 150+ partners of the Maine manual cardiac monitor and related emergency Employer’s Initiative. Discounts apply to partmedical response equipment. This equipment time Graduate or Continuing Education prowill help it to move forward in providing high grams. MEI employees can earn their Bachequality care, especially for those patients with lor’s or Master’s degree in the evenings while cardiac problems. still working full-time. New students enjoy all application fees waived and their first course free of charge. New and continuing students Kennebec Valley Community College is offering a new course, also receive 10% off all tuition. To learn more, CPT 231 Mobile App Development, call 859-1102 or email grad@thomas.edu. in the spring semester of 2013 that may be for you. Whether you are developing Hardy Girls Healthy Women is looking for for Android or iOS, this is the course for you. nominations for its Girls Rock! Awards. FMI: You don't need to own a smartphone or tablet http://www.hghw.org/Girls-Rock-Weekend. to enroll, and no experience is necessary. To register call 453-5822.
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2012 Annual Directors’ Luncheon The Chamber hosted the December Board of Directors’ meeting at You Know Whose Pub on Dec. 21. All past Chamber Chairs of the Board were invited, and we had our best turnout to date.
Chamber President & CEO Kim Lindlof presenting 2012 Board Chair Nikki Desjardins with a plaque for her hard work and support over the past year.
Our outgoing Board Directors Cindy Sturtevant and Travis Lopes. Thanks for the continued support over the years. (Missing from photo: Wayne Saucier).
The passing of the gavel. Out going chair Nikki Desjardins passes the gavel to incoming chair Brad Fisher.
Have some news you would like to share? Submit a short announcement to the Chamber office by the 3rd Friday of the prior month. Inserts are also available for $125 per month. Call 873-3315 or email info@midmainechamber.com. Disclaimer: The Mid-Maine Chamber’s InTouch newsletter is published monthly as a benefit to members and affiliates. All member news is compiled and submitted solely by our members; therefore, we reserve the right to omit and/or edit as appropriate, and cannot guarantee complete accuracy of all announcements. Sponsorship inserts do not necessarily reflect the position of the Mid-Maine Chamber of Commerce.