HOW CAN NEAT HELP YOUR BUSINESS? With

Wayne Mason, Distribution Lead EMEA/APAC at Neat

oin us as we pick Wayne from Neat’s brain to find out what makes Neat stand out as a UC&C manufacturer and the invaluable products and services they offer.

With the rise of hybrid working, what factors have contributed to Neat’s success as a growing player in this market?

The changing landscape in terms of different styles of rooms has contributed to Neat’s success, users are more demanding and want something different At Neat, our primary focus is making things “embarrassingly simple”

What specific experiences and capabilities offered by Neat’s solutions have resonated with organisations?

We’re always listening to our customers’ feedback and want to provide great out-of-the-box experiences

The software and AI capabilities we have integrated into our Neat devices make them easy to install and scale The investment protection we offer is best in class and our products are rapidly being developed and enhanced all the time All this means we deliver on our promise of a better way to meet and collaborate

Which strategic initiatives have Neat undertaken to differentiate itself from other players?

About 22 months ago, Neat decided to build a business that was partner-led and ultimately distribution-led This was a strategic decision to create an acceleration of scale You can’t achieve this unless you conduct yourself differently from the other players, without giving too much of your secret recipe away� That’s what we do, we “partner” with our partners, fully respecting them as individual businesses and working with them to drive profitability

How has the partnership with Midwich contributed to Neat’s success?

Midwich has been a real success story for Neat and has been pivotal in Neat’s growth. We signed Midwich in 2021 and are now in our 6th trading quarter. We are still seeing sustained growth and Midwich services Neat partners across three major regions now (Americas/EMEA/APAC).

They embrace our craziness and share the same desire as we Neaters; to succeed and find a solution to any question.