YANG YA JHU
2011 | 2015
Stay curious about everything.
CONTENTS
10 Product Design
62 Workshop Collection
90 Graphic Design 98 Interaction Design
Resume
6
BUBBLE MONSTER IKEA Rösten SHADOW STAGE Sunseer Design
12 26 42 52
Let’s Try Whisbih Second Life echo
64 72 84
Cards Glass calendar
92 96
Dream of itself as a fish Open HCI 2014
100 108
楊
雅 筑
Ya n g
Ya J h u
1990/10/10 +886 987-679-722 morulamigo@gmail.com 6
EDUCATION National Taiwan University of Science and Technology
NOW
- Graduate School of Design (major in Industrial Design) 2013 National Taiwan University of Science and Technology - Bachelor of Design - Teacher Education Program for Secondary High Schools 2009 Taipei Municipal Zhongshan Girls High School - Design Class 2006
SKILLS Product design - pro E / Showcase / Alias / Keyshot Graphic design - Photoshop / Illustrator / Indesign Film editing - Premiere / After effect Design research
LANGUAGE
- Interview / EGM / Miryoku Engineering Interaction design - Arduino
Chinese Taiwanese
Illustration
English
Education
Japanese
7
AWARDS IF concept design award 2014
2014
- 91 Entries NTUST 2013 Outstanding Young Persons
2013
- Design College Outstanding Young Person 8th NTUST Campus Makeup Contest
2012
- Selected 2nd Most Creative Talent Award of Tainan
2012
- Selected
EXPERIENCE NTUST Secretariat Office
2015
- NTUST Web Banner Designer OpenHCI Workshop 2014 “Lagontology“
2014
- Design TECH Fu-Hsin Trade & Arts School (vocational high school)
2012
- Student Teacher in Department of Arts & Craft 1st NTUST Design Week
2012
- Public Relation Group Leader NTUST Design REV jingle party - Public Relation Group Leader
8
2010
EXHIBITIONS Taipei Int’l Invention Show & Technomart
2013
- Exhibitors Beneficence Design Exhibition
2013
- Exhibitors Graduate Exhibition “Methods & the Path”
2013
- Exhibitors - Group leader of copywriting 4th Mother’s Design Exhibition “Home plus”
2012
- Curator
WORKSHOP INDEX: Award - Rapid Workshop
2014
“Thinking Through Making” Workshop by Sam Weller
2014
International Culture Design Creative Workshop by James Chu
2012
- NTUST / Art Center OpenHCI Workshop 2012 “open Taipei“
2012
- NTUST / NTU International Sustainable Design Workshop by Alex Lobos
2011
- NTUST / HKPU / NUS Singapore University / Tongji University / - JNU / GAFA 2011 Wayfinding Interface Workshop by Richard Branham
2011
9
Product design is a way to make the world better.
10
P R O D U C T
D E S I G N
1. 2. 3. 4.
BUBBLE MONSTER IKEA Rรถsten SHADOW STAGE Sunseer Design
PRODUCT
1
BUBBLE MONSTER Enjoyable Public Bubble Machine
Bachelor Graduation Project Co-designer Year Materials
12
Liu Wan-Ting 2013 glass fiber metal
13
PROBLEM FRAMING
More and more children like to play with touch screen rather than doing outdoor activities. For the purpose of attracting them to go outside, we tried to improve playground facilities in parks.
“ Doctors and therapists are raising a red flag — too much screen time can hurt children’s developing bodies.“
14
After 4 times of field research, we found that there are few playground facilities in the park for both children and adults. Most of them have weight limit, so adults can only stand or sit beside to accompany their children.
15
CONCEPT DEVELOPMENT
Blowing bubbles is a beloved entertainment for both children and adults. It also makes beautiful scenery at the same time. While there are bubbles, there are children gathering. Bubbles can not only create public memory, but also link the relationship between people and the environment. We hoped to offer everyone in the park more chances to interact with others, so we decided to use bubbles as one of our design elements.
IDEA SKETCHING
18
1
3
2
4
1
Scale models for developing shape
2 1:1 polystyrene model for testing the ergonomic 3,4 The final model’s shell was made of glass fiber and colored by ourselves.
Materials
stainless steel iron Acrylic
Taking the advice from the professor in the De-
partment of Mechanical Engineering, we used a bicycle chain to drive gears in the mechanism.
FINAL PROPOSAL
Bubble Monster is a new type of playground facil-
ity: a huge bubble machine that families can enjoy. Kids can cycle the machine to produce bubbles and parents can hold the handle behind to rotate the machine and control directions. We hope it not only improves the health of the whole family, but also strengthens their bonds between one another.
We would like to invite different artists to paint on
each Bubble Monster, and it will become a unique landmark in different parks.
22
STEP 1 Make the bubble water with your family or friends.
STEP 2 Go to the park and find the machine. Then, feed it with the bubble water you made before.
STEP 3 Cycle the pedals to produce bubbles
STEP 4 Ask your friends or parents to hold the handle in order to rotate the machine.
23
VIDEO
A family makes bubble water together. The
next day they go to the park to enjoy Bubble Monster.
length URL
1’12” http://goo.gl/9Riyfm
PRODUCT
2
IKEA Rรถsten Trend Analysis of IKEA & Design for Future Products
Brand Strategy Course Work Co-designer Year Materials
26
Cheng Yu-Ting Li Hsiung-Chieh 2012 hardboard
27
“ For the many people“
IKEA is a famous Swedish furniture brand founded in 1926, named of the
abbreviation of the founder’s name, Ingvar Kamprad, and his country, Agunnaryd Elmtaryd. Its belief of enterprise is “Providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind.“ Besides, IKEA devoted to help the social vulnerable groups and cared about the environment problem, such as cooperating with fairtrade organization and promising not to use wood from tropical rainforests.
28
BRAND IMAGE BOARD
SHAPE
The length-to-width ratio of the products is near an integer
COLOR
Vivid colour
TEXTURE
Cheap manufacturing method
CULTURE
Marketing in a relaxing, humorous way Offering the Swedish style of living Using North European words to name its products
INTERFACE
Using pictures to show how to assemble The specification of assembling elements Special purchasing process for customers
29
“ PS, which means Post Scriptum is a unique collection ”
IKEA PS COLLECTIONCHALLENGING ELITIST DESIGN In 1992 IKEA decided to strengthen their position as a design company. They challenged the designers to think outside the box, focus on design innovation and create pieces that were on the cutting edge of design. The IKEA PS Collection was born. PS, which means Post Scriptum is a unique collection
THE PAST IKEA PS THEMES 1995
DEMOCRATIC DESIGN
1998
IKEA PS2 CONTINUATION
2001
INSIDE OUT
2003
CHILDREN’S PS
2006
WHAT IF?
2009
NEVER ENDING DESIGN STORIES
2012
INSPIRED BY HISTORY; DESIGNED FOR TODAY
What is the next ?
In 2012, IKEA launched 2 consumer electronics, KNÄPPA and Uppleva, which were special for a furniture company. With the relaxing, funny and warm style, we believed that IKEA can create a new route of consumer electronics.
KNÄPPA KNÄPPA is a flat-pack cardboard digital camera from IKEA. It combined digital camera and IKEA’s unique graphic style, which was paid great attention by people.
Uppleva 32
(meaning experience) Uppleva is new autumn collection of IKEA in 2012. It is a set of TV and TV stand which can solve the storage problem.
IDENTITY OF THE PAPER CAMERA Big black printing circle makes the len look bigger USB plug
White round plastic screws
Delete hole
Half cut switch
Two side battery holder
Font “Verdana“
White hexagonal plastic nuts Small person and useless guide
Numbers of the product
The paper camera was named after the shutter sound.
33
FINAL PROPOSAL Prediction of 2015 new PS theme - HOME TOGETHER
2015 PS-Rösten paper series is no longer a cold machine, but a connection for you to share your life with people. The whole world will be your family. Let’s home together!
2015 Paper electronic series was named Rösten and three products was launched: KNAKA – Webcam, Sharing video together PRASSLA - Cellphone, Sharing discourse together SLÄPPA - Radio, Sharing time together
KNAKA (verb) Swedish, to crack
PRASSLA (verb) Swedish, to rustle
SLĂ„PPA (verb) Swedish, to drop
PRODUCT
3
SHADOW STAGE Create Story Together
iF 2014 91 entries Co-designer Year
42
Fang hao-Jen 2014
43
MOTIVATION
In this project, I thought about what are the features of good
toys. My childhood inspired me a lot. When I was young, I got the greatest joy from simple things such as a piece of paper, a small ball or just our two hands because they could be changed into anything else through imagination. Thus, I believe that the funniest toy is not just an item but a platform for kids to create.
44
T
his concept comes from the traditional Chinese folk art: shadow play. I believe that we can always find something new from the old.
It
is the experiment of making new characters with the same units..
Material
Velcro
45
FINAL PROPOSAL
PUPPY LIGHT
Shadow Stage is a game that is based on a tradi-
tional Chinese folk art: shadow play. Children can use the different geometrical units made of Velcro and cellophane to create their own characters and use the Puppy Light to project them on a wall. This helps kids to learn more about the relationship between light and shadow while they are having fun at the same time.
UNITS
MOBILE WHEELS UNDER THE STAND VELCRO & CELLOPHANE
STORAGE SPACE
STANDS
DIFFERENT HEIGHT
USING PROCESS 1
Create your own character
2 Velcro your character on the stand 3
Open the Puppy Light and adjust the distance
4
Start the show on wall stage
VIDEO
The video drawn by hands introduces the using process of the toy and shows the fun and joy of childlike innocence.
length URL
1’08” http://goo.gl/hZJcMm
PRODUCT
4
Sunseer Design Model a Design Company & Finish a Design Project
Design Professional Practice Course Co-desiner
Year
52
Chang Ya Ting Chen Kuan Ying Wang Wei Lin 2012
53
Sunseer see clearly before the dawn
O
ur design company’s name was named after Robin bird in Chinese, which means notice the dawn. We hoped that our design insight can be ahead of the trend. To express that meaning, the English name was called Sunseer.
知 更
54
[ z h ī ] verb. be aware of
[ g è n g ] n. the dawn
CIS
Name card / LOGO / Envelope / Letter paper
Design
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No.�� Sec. � Ren’ai Rd. Da’an Dist.
www.sunseerdesign.com
Design
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台北市大安區仁愛路三段��號
Design manager 楊雅筑 Migo Yang +��� ���-���-��� morulamigo@gmail.com
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台北市大安區仁愛路三段��號
No.�� Sec. � Ren’ai Rd. Da’an Dist.
www.sunseerdesign.com
The LOGO‘s shape is inspired by Robin bird’s feather on thorax and the colour is as same as its body. The logotype combines the Oracle script of the word “sun” in Chinese to show our core value.
www.sunseerdesign.com
台北市大安區仁愛路三段��號
TEL +��� � ��� ���� FAX ��� �� ��� ����
Design
No.�� Sec. � Ren’ai Rd. Da’an Dist. TEL +��� � ��� ���� FAX ��� �� ��� ����
Design manager 楊雅筑 Migo Yang +��� ���-���-��� morulamigo@gmail.com
Design Design
Design
55
Sunseer Design’s first case was to design three innovative pet products. We tried to understand how is the condition of pet accessories by searching the papers, observing in pet store and interviewing with people who have a furkid.
DOG
CAT
male
female
The sex ratio between the pet owners of dogs and cats
cat dog
The age of the pet owners of dogs and cats
Young ladies love cat. Elder people love dog. 56
TARGET Based on the research, the proportion of dog owners over the age of 61 is increasing. More and more retired people whose children are married choose to keep a dog. On the other side, most cat owners are college women. Because they have less time to take care of their pets, the independent cat becomes the best choice for them. Our target users are these two kinds of owners.
1. RETIRED PEOPLE WHO KEEP DOG
Elder people / 65 years old / retired / Accompany / Universal design
2. COLLEGE WOMEN WHO KEEP CAT
Unmarried / 20-30 years old / Social need / Sense of achievement / Renting a house
57
MARKETING RESEARCH
We went to pet shops and online stores to inves-
tigate the prices and design features of pet accessories. We found that the prices were M-shaped. There were few products in medium prices, so we took middle level as our market position.
DOG 1000 0 8000
5000 3000
2000 1000 500
CAT 1000 0 8000
5000 3000
2000 1000 500
58
59
FINAL PROPOSAL BOBOCAT MOMOJUMP
It is an expansible cat tree. The top and the bottom can be sucked to the ceiling and the floor to fix it. It’s easy to storage for women.
It combines the cat tree and the bookshelf so that the cats kept in a small room can also have space to play.
Lift Feeder
It is a burden that elder people have to lean down many times to feed dogs. Lift Feeder is a liftable pet bowl which makes keeping a pet easier.
60
Joining workshops let me know more aspects of design.
62
W O R K S H O P
C O L L E C T I O N 1. Let’s Try Whisbih 2. Second Life 3. echo
WORKSHOP
1
Let’s Try Whisbih A Vending Machine of Whisbih for The Young
2015 MOE Workshop Year
64
2014
65
Food is a kind of social languages
LABORS’ CULTURE
In Taiwan, high percentage of population work as labour. These people hold Taiwanese economy but they are always the silent group in sociality. As a Taiwanese anthropologist once said, “Food is a kind of social languages. “ I hope to let the young know more about the labours’ life through trying their food. Besides, many famous cocktails such as Screwdriver were originated from American labours. Thus, I think the Whisbih culture could become a Taiwanese style mixology in future.
66
WHAT IS WHISBIH?
Whisbih is the tincture made from Ginseng, Szechuan lovage, Angelica roots and vitamins. It can relieve fatigue, restore energy, enhance appetite and supply nutrition. Many labours in Taiwan love to drink it after working.
67
DIFFERENCES BETWEEN WHISBIH AND COCKTAIL How to call
We call Whisbih “Ah bi“, just like one of our friends. In contrast, we do not have a nickname of Vodka.
When & Where to drink
Workers love to drink Whisbih after working in their working place or one of the colleagues’ homes. The young love to drink cocktail in the nightclub on weekend.
68
How to drink
Whisbih is always mixed with other drinks through us-
ing paper cups and disposable chopsticks by the workers themselves. Cocktail is mixed by the bartender.
Why to drink
The he leader of workers used to buy a bottle of Whisbih
to encourage his workers. The young love to order a cocktail to pick up women.
69
FINAL PROPOSAL
The vending machine of Whisbih will be set in nightclubs. There is a dumbbell on each side. People can get free drink through lifting the dumbbell. It can make people experience the feeling of drinking after physical working.
1
Get a papercup-like glass from bartender in the nightclub
2
Put the cup on the plaform which the LED light twinkles
4
70
Lift up the dumbbell
3
Choose the number of players
5 6
The longer you lift, the stronger drink of Whisbih you can get
You can see the process of mixing through transparent glass.
7
Enjoy your “Whisbih Special“ with your friends
71
WORKSHOP
2
Second Life Get inspiration from daily things
Thinking through making workshop Year
72
2014
73
ABOUT THE WORKSHOP
Thinking through making workshop is a five day workshop.
In first day, we went to Tai-Yuan road and Shi-Chen Street: A Taiwanese famous place selling useful tools and elements to find anything interesting. The following days, we tried to use the material we chose to develop a new design.
74
WHAT I CHOSE 1 2
3
5
4
1
Old style stick
2
360 ° Wheel
3
Hinges
4
Stirrers with naked women’s shape
5
Fruit Net
75
WORK1: Candies
The reason why I chose this stirrer was its vivid colour. So, I tried to keep the colour rather than the shape. I used heat-gun to melt it into different shape, creating 3 works.
76
1
2
Cut into pieces
Melt into different shapes
WORK2: Fruit Foam Net Light
I have designed a light made of optical fibers when I was in sophomore. The shape looked just like a fruit net. A teacher advised me that it would be interesting to use the real fruit net as a material, so now I tried to use the net to design a new light in this workshop.
80
the fruit net shape light I designed before
Use different bottle to fix the net
A bag of light
Nest
WORKSHOP
3
echo Revolution of cellphone
International Sustainable Design Workshop Co-desiner Year
84
Lum Lionel Lin Min Rong 2011
85
We wanted to reduce the waste
1
The electronic elements were made in one country
2
The shells were made in different countries with the native material.
3
The shell would be only sell in the country of origin
of old cell phones. Echo is a new type of cell phone. The electronic components which can be chosen by customers will be made in one country and the shells will be made in different countries with the native materials. The shell will be only sold in the country of origin so that the transportation cost will be saved and it can be helpful to the industry of the country.
86
87
We used Life Cycle Assessment (LCA) to check whether every step in the product’s life is good to the environment.
88
Echo got higher point than the similar product in being environment friendly .
89
Graphic design is the universal language.
90
G R A P H I C
D E S I G N
1. Cards 2. Glass calendar
GRAPHIC
1 The school buildings are all decorated with Christmas light. Santa Claus comes at night. Why does he look like our school’s president?
2014 Xmas card and web banner Year
cards NTUST festival E-cards 92
2014
Using
the shape of Sailboat Building in NTUST to express the meaning of “Smooth sailing “ 2015 New Year E-card Year
2014
2015 Lunar New Year E-card & Banner - Paper-cutting style Year
94
2015
2015 Lunar New Year E-card & Banner - NTUST three sheep Sentai Year
2015
95
GRAPHIC
2
96
Glass calendar
Year
2011
The theme of the calendar is Fogged Lens. There are different reasons of fogging in each month.
Interaction design connects the aboriginal human behavior and the shape of future technology.
98
I N T E R A C T I O N
D E S I G N
1. Dream of itself as a fish 2. Open HCI 2014
INTERACTION
1
Dream of itself as a fish A dream like installation in NTUST
8th NTUST Campus Makeup Contest Co-desiner
Year
100
Chien Yu Chi Tung GKung Chang Aimee Chiang Ma Ru Lei Ke Chan I Ting 2012
101
Acrylic
Mirror Paper on wooden board
Water in the tank
LED light & sensor under the tank
We wanted to create a dreamlike space in NTUST, so we set the installation on the lonesome rooftop, used water to reflect the sky, and made the illusion of reversing sky and ground.
103
When passing by the tank, the under LED light would
light on, enhancing the feeling of floating. When people walked close to the last tank, the sound of bird flapping would be played. In addition, we put a birdcage in the last tank without any bird but a plume to image the concept of Skepticism: Is it a bird that dreams of itself as a fish or is it a fish that dreams of itself as a bird?
We were inspired by the Chinese famous fable, The Butterfly Dream of Chuang Chou.
Chuang Chou was a Chinese philosopher, who is supposed to have lived during the Warring States Period, corresponding to the Hundred Schools of Thought.
莊 周 夢 蝶
106
Once upon a time, Chuang Chou dreamed
that he was a butterfly, a butterfly flitting about happily enjoying himself. He didn’t know that he was Chou. Suddenly he awoke and was palpably Chou. He didn’t know whether he were Chou who had dreamed of being a butterfly, or a butterfly who was dreaming that he was Chou.
Is it a bird that dreams of itself as a fish or is it a fish that dreams of itself as a bird?
107
INTERACTION
2
OpenHCI 2014
Intro & Goals What is Human-Computer Interaction (HCI) Human–computer interaction (HCI) involves the study, planning, design and uses of the interfaces between people (users) and computers. It is often regarded as the intersection of computer science, behavioral sciences, design, media studies, and several other fields of study.
Organization of OpenHCI In order to promote HCI, train new talents, and find potential research issues, the master and Ph.D students from the Department of Information in NTU, Design College in NTUST and Program of Digital Content and Technologies in NCU held the OpenHCI Workshop. The core concept of OpenHCI is “learning for practice, learning by doing “. In one week, we invited famous lecturers in different fields to talk about the 2 key concepts of HCI: User Experience Engineering (UXE) and User-Centered Design (UCD). They also taught different aspects and topics to build up the basic knowledge for the students. After the lectures, there were a series of group activities and practice, which led the members to experience the whole process of HCI design. Furthermore, every year, there will be a theme. The members need to design an interaction work. In the last day, we had an interactive exhibition to show the works of every group. All of these works were recorded in the book: Proceedings of OpenHCI ’14 which can be downloaded in our website. OpenHCI is also a bridge to help participators to develop their works into academic essays, join competitions, and make the creation continued. 111
OpenHCI 2014 : Lagontology Lagontology = Lag + Ontology OpenHCI 2014 is the 5th student-organized workshop of Human–computer interaction. We aimed to promote HCI and cross-disciplinary collaboration. The 2014 theme is about “Lag“. Lag was considered as a trouble in our information world. This time, we gave lag a different imagination. For example, sometimes we don’t want to have a call but send a message to others because of the lag of emotion. The participants needed to think what kind of interaction design can represent “Lag“. There are 4 types of lag: 5 senses, time, space, and social. Every group would choose one of them to design.
Design tech My mission in OpenHCI 2014 was teaching the members some design methods, such as Brain Storming and Prototyping. Because the participants were in different majors, in the first day of the workshop, we had a whole day class to teach the basic knowledge of design and Arduino.
YANG YA JHU
2015 |
YANG YA JHU
2015 |