Good Samaritan ID Standards Guide

ID S T A N D A R D S AND S T Y L E

G U I D E

G O O D S A M A R I TA N H E A LT H C E N T E R

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

A. type+mark+tag

moved by compassion

GoodSamaritan Health Center

moved by compassion

GoodSamaritan Health Center of Cobb

pg. 2

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

B. ID styles - locations

moved by compassion Downtown Atlanta Center

GoodSamaritan Health Center

moved by compassion Cobb County Center

GoodSamaritan

Health Center of Cobb

moved by compassion Gwinnett Center

GoodSamaritan

Health Center of Gwinnett

pg. 3

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

C. ID typography + PMS

Bassett italic

-15pt (10)

Avenir medium -36pt (-15)

moved by compassion

GoodSamaritan Health Center

Avenir medium -25pt (-15)

type is

mark is

2 spot PMS 645 + 539

1 spot PMS 645

PMS 645 100%

PMS 645 100%

PMS 645

PMS 645

80%

PMS 539 100%

30%

Leading (31)

pg. 4

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

D. BRAND EXERCISE 1 - IS/ISN’T

Good Samaritan is:

Good Samaritan isn’t:

(an informal combination of your comments and our observations)

(an informal combination of your comments and our observations)

private practice

Atlanta based- 5 yrs. old

clinic

quality healthcare

compassion, caring, concern

emergency room

for those in need (poverty medicine) Christ-centered growing, multiplying

a church hospital

expanding to Cobb County, 2004 Gwinnett, 2005? patients are from all over the world

comprehensive medical dental counseling education social services

associated with any other medical facility

mission field meeting the needs of our neighbors

Christian healthcare model

non-denominational ministry

staffed by Christians

known as “Good Sam”

Good Samaritan image should reflect:

just paid staff for-profit

(strong volunteer base)

a public healthcare system

afraid to pray with/for their patients

a unique name (7-10

the healer (Christ) we are caregivers

others with like-names in Atlanta ) governed by one board (each center will have its own leadership and raise its own support

free (scale payments) institutionalized

for people with health insurance

• MISSION STATEMENT: Spreading Christ’s love through Quality Healthcare to those in need

(an informal combination of your comments and our observations)

• MESSAGE: “Go and Do the same” 04-09 campaign compassion

healthcare services

friendly

expertise

inviting

solid / strong foundation

• TAG: moved by compassion

• AUDIENCES: 1. PATIENTS (adults, children, english and spanish speaking)

accessible community

2. STAFF (doctors / dentists / nurses / assistants / counselors / admin.)

professional friendships excellence champion servant-Heart Christ

regional/national (?) ministry

3. VOLUNTEERS (healthcare providers / non-medical help / students) 4. GIVERS (donors / groups / individuals / churches / foundations / corporate sponsors / gifts in-kind) 5. EDUCATORS (industry professionals / healthcare providers)

help 6. PEERS (healthcare community at large) 7. VENDORS

pg. 5

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

E. WHO, WHAT, WHY, WHEN

pg. 6

WHO IS THE GOOD SAMARITAN HEALTH CENTER? A. MISSION:

Spreading Christ’s love through Quality Healthcare to those in need

B. TAG:

moved by compassion

C. SERVICES:

medical, dental, counseling, education, social services

D. LOCATIONS:

Downtown (1999)

Cobb (2004)

E. CAMPAIGN MESSAGE: “GO AND DO THE SAME”

Gwinnett (2005)

S. Dekalb (2006)

(proposed campaign for 2004-2009)

All material, print, fundraising and online will carry the “Go and Do the Same” message to teach the Good Sam story and call people into action.

WHO IS THE GOOD SAMARITAN? Christ = Samaritan

/ Spirit of Christ = us (doing Samaritan’s work)

F. THE PARABLE OF THE GOOD SAMARITAN = Biblical model for quality healthcare, which has 3 components: 1. Compassion: Responding to those in need with the willingness to do whatever is necessary to promote healing 2. Urgent Care:

Offering prompt medical attention using every available resource

3. Wellness:

Providing follow-up care and on-going support for complete restoration of health

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

F. AUDIENCES+TOUCHPOINTS

Who does the Good Samaritan Health Center communicate with?

How will we communicate with them? (TouchPoint: TP) 1. PATIENTS: adults, children, english and spanish speaking TP: newsletters, online, email, phone, translation services, patient brochures, signage, waiting area, checkout, mailings, preventive care,

2. STAFF: doctors / dentists / nurses / assistants / counselors / admin.

TP: internal processes, special events, on-site education and public awareness seminars

3. VOLUNTEERS: healthcare providers / non-medical help / students TP: same as staff + special lunches and dinners to say thank you

4. GIVERS: donors / groups / individuals / churches / foundations / corporate sponsors TP: annual report, newsletters, online, mailings, personal letters from Dr. Warren

5. EDUCATORS: industry professionals / healthcare providers TP: Speeches, conferences, events, school events, community, events, lunches, dinners, trips

6. PEERS: healthcare community at large TP: public relations, community affairs

7.

VENDORS: (companies and individuals paid to provide you with their products and services) TP: public relations, on-site demos, awareness seminars, on-site training

pg. 7

G O O D S A M - I D S TA N D A R D S A N D S T Y L E S

G. APPLICATION - stationary

notecard front

notecard back

shown at 80% of size

pg. 8 & 9

moved by compassion

GoodSamaritan

Health Center of Gwinnett

Medical Dental Counseling Education Social Services

December 6, 1999

Ms. Susan Janos Harrison House Publishers P.O. Box 35035 Tulsa, OK 74153 Dear Susan, Good Samaritan Health Center of Gwinnett

At the request of Lynn & Bill Sutton, representing Germaine Copeland, I am sending you a variety of samples. I am also sending a signature book from Larry Smith.

239 Alexander Street, NW Atlanta, GA 30313-1949

I own and manage a design firm that specializes in graphics for churches and ministries. We handle corporate clients as well. I am the primary designer and creative director for all projects.

tel:

(404) 523-6571 fax:

(404) 523-6574

www:

Over the past 2 years, we have helped Germaine Copeland build a stronger brand through our design and public relations. We are hoping to partner with Harrison House to produce graphics to promote Mrs. Copeland and look forward to any other opportunities that you might find suitable.

www.goodsamhc.org/cobb

Thank you for allowing us to show our work to your publishing house. We are interested in producing excellent visuals that truly represent those committed to God’s calling and purposes.

Please contact either office for further consideration. We are hoping to collaborate on future projects for Germaine Copeland and others.

God Bless,

Mike Dolinger truth in advertising