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IDENTITY BRANDING ADVERTISING

t r u t h in adve r t i s ing

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WEB PRODUCT DEVELOPMENT DIRECT MAIL SALES & PROMOTION P U B L I C R E L AT I O N S S T R AT E G Y & C O N S U LT I N G

truthinadvertising.net


CATALOG SHEET (above) TRADESHOW DISPLAY (right) CLIENT: CMA


E N T RY WAY A R E A D I R E C T I O N A L R O L L - O U T

The Secret of The Cyrus System-

It has beautiful features. True beauty is never just one feature—it is the extraordinary combination of many beautiful features. The Cyrus System is no different. ®

We start with CleanSweep from Milliken —the finest walk-off carpet available. In a variety of coordinated colors and patterns, this hardwearing carpet looks good while continually cleaning dirt and moisture from foot traffic. ®

The patented Cyrus StrongHold backing eliminates creeping. Lay it down. A year later, it’s in the same place. ®

While another patented feature—The Cyrus Edge —provides a crisplooking border that eliminates the safety hazard of curling corners. Cyrus combines art and function in the design of entryway, area, directional, and roll-out carpets. Beauty and function. It’s the Cyrus System. All backed by a company whose word is its bond.

Our Features Make You Look Good.

A Higher Standard

800-661-3387 www.cyrussystems.com

AD - “FEATURES” CLIENT: CYRUS SYSTEMS


ALL CARPET IS NOT CREATED EQUAL. Cyrus combines art and function in the design of its area mats, directional mats, and its newest creation—never-been-easier-to-use Roll-Out. Each element performs beautifully on its own while maintaining the warm and inviting aesthetics only a designed ensemble can. Where else can you find this kind of beauty and function in a system designed to keep you and your building looking it’s best? All backed by a company whose word is its bond.

A Higher Standard

800-FOR-CYRUS

www.cyrussystems.com

AD - “EDGE” CLIENT: CYRUS SYSTEMS


SYSTEM

RO L L - O U T

Order it. Unwrap it. And roll it out. It’s that simple. (No glue. No installation. No slip. No curling.) It’s the Cyrus System.

E N T RY WAY A R E A D I R E C T I O N A L R O L L - O U T

Cyrus combines art and function in the design of its entryway, area, and directional carpets. And now, our newest creation— Roll-Out. Available in rolls up to 100 feet long. Designed to match or complement any element in the Cyrus System ensemble.

A Higher Standard

800-661-3387 www.cyrussystems.com

CATALOG SHEETS: (1 OF 4) - “ROLL OUT” CLIENT: CYRUS SYSTEMS


SYSTEM

E N T RY WAY

Cyrus Custom EntryWay Carpets do more than create the perfect first impression—they out-perform anything on the market. We guarantee it.

E N T R Y W A Y A R E A D I R E C T I O N A L R O L L - O U T

We start with the finest carpet, in your choice of color, design, and texture. Created to please the designer while continually cleaning dirt and

SYSTEM

moisture from foot traffic. Logos are hand-cut to create three-dimensional art that literally pops out

DIRECTIONAL

Tickets, tellers, or check-in—Cyrus Directional Carpets direct your

at you. All carpet is designed and fitted to match space and décor

lines beautifully. With colors and patterns that match or

perfectly.

E N T R Y W A Y A R E A D I R E C T I O N A L R O L L - O U T

complement the other design components in your facility. But beautiful EntryWay Carpet is just the beginning—it is matched by the Cyrus Systems ensemble.

A Higher Standard

800-661-3387 www.cyrussystems.com

Cyrus combines art and function in the design of all systems—from EntryWay to Roll-Out. Each element performs beautifully on its own while maintaining the warm and inviting aesthetics only a designed ensemble can.

A Higher Standard

800-661-3387 www.cyrussystems.com

COMPANY LOGO RE-DESIGN (top) CATALOG SHEETS: (2 & 3) - “ENTRYWAY / DIRECTIONAL” CLIENT: CYRUS SYSTEMS


SALES KIT FOR BUILDING PRODUCT POCKET FOLDER (top) “PRODUCT BROCHURES (4) (right) COMPANY BROCHURE - “CONSTRUCTION” (upper left) COMPANY BROCHURE - “A HEBEL HOME” (lower left) CLIENT: HEBEL BUILDING SYSTEMS


PRODUCT BROCHURES (left to right) PRECISION WALL PRECISION FLOOR BLOCK & PANEL PRECAST SCHOOL CLIENT: HEBEL BUILDING SYSTEMS


MASTER HOME OFFICE PA N T RY L AUNDRY GARAGE

Keep what matters.

POCKET FOLDER COMPANY LOGO RE-DESIGN NEW COMPANY MARK (above) SLOGAN - “Keep what matters” CLIENT: CLOSETS & MORE


M A S T E R

Antique white

H O M E

O F F I C E

mahogany impression

P A N T R Y

G A R A G E

oxford white melamine

apple spice white

Superior Materials

simplify

The quality of a closetsandmore system is something you’ll appreciate as you use it day after day. Drawers glide smoothly, doors close softly and shelves adjust easily. The solid feel of real wood and the detailed trim on your cabinets – all add up to an unexpected experience of function and beauty everyday.

Professional Installation Our staff of licensed professional installers honor the invitation to your home with quick, efficient set-up. We even remove your old fixtures and clean up thoroughly before we leave. In just a few hours, you are putting away your things in the storage system you’ve always dreamed of.

BROCHURE INTERIOR SPREADS “PREMIER BUILDING PROGRAM” “PRODUCT BROCHURE”

top)

(bottom)

CLIENT: CLOSETS & MORE


CLOSETS HOME OFFICE PANTRY LAUNDRY ENTERTAINMENT PROJECT AREA WET BAR BUTLER’S PANTRY KID’S STUFF

Organization is closer than you think. Your dream closet is just around the corner at the new Closets and more showroom in Alpharetta. With 3,000 square feet of custom storage solutions, you’ll find everything you need to clear the clutter and keep what matters. You’ll also find new systems to help you entertain or enjoy your hobbies with our butler’s pantry, wet bar and project area. Stop in today or call 404-CLOSETS (236-7387) for an in-home consultation and find out how close you are to being completely organized.

(404) closets Alpharetta Showroom States Bridge Rd

West Paces Showroom 3531 Northside Parkway Atlanta, Georgia 30327

Corporate Offices 1146 King Industrial Drive Marietta, Georgia 30062

www.closetsandmore.com

COMPANY AD CLIENT: CLOSETS & MORE


cust om st ora ge solutions

NEW SHOWROOM AD CLIENT: CLOSETS & MORE


a place to park your tools.

AD SERIES - “ROOMS” GARAGE (top) BEDROOM (bottom) (Kids Room & Office - not shown) CLIENT: CLOSETS & MORE



now playing: 1.

Our Greatest Hits for Marketing Objectives Playlist

Drive Sales

2.

Drive Multiple POP

3.

Increase Product Trial

4.

Increase Frequency of Purchase

5.

Increase Brand Loyalty

6.

Build Brand Awareness

7.

Viral Marketing

8.

Database Acquisition

9. 10.

In-Store Event Lead Generation

PROMOTIONAL DVD: “GREATEST HITS” Powerpoint presentation on DVD CLIENT: BRANDMOVERS


SALES & MARKETING KIT CLIENT: IDEA ASSOCIATES / THE ABERDEEN


SALES & MARKETING BROCHURES CLIENT: IDEA ASSOCIATES / THE ASTORIA AT THE ARAMORE


Fernwood c r e e k W h e r e

f a m i l i e s

g r o w

SALES & MARKETING BROCHURES CLIENT: IDEA ASSOCIATES / FERNWOOD CREEK AND THE SETTINGS DEVELOPMENT COMPANY


contact:

michael Dolinger

cell: 404.798.6309

truthinadvertising.net

t r u t h in adve r t i sing 1079 Marietta Blvd. NW #9 atlanta, GA 30318 tel 4 0 4 . 7 9 9 . 57 2 2


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