Mike Ronson mikedronson@gmail.com @mRonson
VIDEONUZE VIDEO AD SUMMIT 2013—WASHINGTON D.C. 6/4/2013
VideoNuze 2013 Online Video Advertising Summit brought together executives from brands, agencies, content providers and technology companies to dig into all of the key opportunities and challenges today’s emerging technologies present. For the Video Ad Summit I was tasked to develop visual social content and curate the proceedings of the event on the fly. Using what information existed prior to the event, found on the event website, I created a cache of content that could be pushed out on Twitter in real-time. This strategy of sharing rich content in the manner of rapid response to live events can make a brand or individual a power player in niche conversations. In conjunction to the pre-cached content, I captured photos and created visual assets in real time mostly using my Samsung Galaxy Note 2 and laptop. More of this visual content can be found under #VideoAdSummit on Twitter.
SOCIAL CONTENT
(HYPERLINKED)
Quick Stats
1.4 million impressions
494 mentions on twitter o via 163 users
Narrating the Stream Giving those who could not attend the event in person a window into the action was crucial to online engagement.
Sharing the Spotlight Recognition via the @VideoNuze account of speakers and their organizations the conversation and increases total reach of message.
Thanking the Community After long hours of high-level discussion, a simply thank you from the organizer goes a long way in building brand equity.