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3 - the design week chair - background
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6 7 - sustainability maker brazil - seeds of future #1 - curitiba - naive storytellers - infographics - videos - music and drawings
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17 - resume
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The de s ig n w e e k ch ai r During my bachelor degree, I was feeling very unconfortable with design. From a practical point of view, I was never skilled in handcrafting jobs, and even if I liked a lot the research phase and the concept phase, it was super difficult to me to think about “h ow to p ro d uce” a useful and beautiful product. From an ethical point of view, even if I was interested in sustainability and alternatives ways of production, like the renewed rising of artisanal production, I was feeling super unconfortable with the standard way t h e m a rket wo r ks: no matter how much you exploit resources, workers, and the ingenuity of your customers, the important is that you sell and you gain a lot from your product. I was unconfortable with the contrast between the “problem solving” attitude at the beginning of a project, and the “marketer” attitude at the end of a project, overall when this attitude limits a lot the efficiency in solving real problems for real customers. “That’s how it works!” professors says to me.
My thesis project for the Bachelor Degree.
the question was: i f d e s i g n s o l v e p r o ble m s , d o w e r e a l ly n e e d “a new chair for the DesignWeek?” During the master degree, the perspective of thinking about d e s i g n as a menta l p ro c ess that allows you to get to whatever solution you have in mind, it makes me feel more involved in what I was doing. I started to collect case studies, projects, books that explained a different application of Design Thinking Process in various field of work. The ones that more interested me were Social Innovation, the Circular Economy, and the bottom-up communities described by Anna Meroni. When I was selected for the Exchange Program in Brazil, I was full of curiosity and new energies. New challenges were arriving. 4
Samsung Galaxy Eye, Silver Award at Samsung Young Design 2013, in collaboration with Andrej de Carvalho Pinto
ba c k g rou n d
E d uc ati on 2004 / 2008 Liceo Scientifico “Tullio Levi Civita” di Codigoro (FE) 2008 / 2011 Bachelor Degree
Desi gn d e l P ro d o tto In d u st rial e at Politecnico di Milano 2012 / 2014 Master Degree
Prod u ct S e r v ic e Syste m D e si g n at Politecnico di Milano
Internships November 2011 / January 2012 G rap h i c D e s i g n e r at YOU Creative Collective Carpi (MO) September 2012 / June 2013
P rod u cti on A s s i stant at “UseDesign” Milan
February 2014 / October 2014 Researcher and Graphic Designer at the Núcleo de Design e Sustentabilidade Universidade Federal do Paraná - Curitiba - Brazil
p riz e March 2013 / September 2013 Project: Samsung Galaxy Eye Prize: S i l ver A ward iTeam: Andrej de Carvalho Pinto, Mik Cuccu
E x c h an g e P r o g r am February 2014 / October 2014 Universidade Federal do Paraná - Curitiba - Brazil
La ng u a g e s Italian - Português (Brazil) - English 5
The brazilian experience has been a mark in my life for several point of view. From the “work� point of view, it makes me trow my self in projects in which design could make a real difference for real people, for example in low-income communities. That projects make me feel that what I studied for years could have a tan g i b l e i mp act i n h ow our soci et y wo rks . From my life point of view, Brazil was able to feed my spirit, with a strong positive attitude, and with a fashionable culture made of lots of influences from around the world, that are trying to live and combine together in a beautiful puzzle of contrasts.
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S u sta in a b ilit y M aker B r azi l
The aim of the project was to prototype the whole “ C rowd - d e s i g n ” process purposed by the Innonative platform. Through the supervision of Prof. Aguinaldo dos Santos, from UFPR, the Nucleo de Design e Sustentabilidade was the first team who create a design brief for the Platform, and from the results of the project, was able to indicate some guidelines for further development of the website. The solution obtained by the project has been produced by the company “EcoDesign” and the developers have been rewarded with royalties from the sell of the product.
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HOW DOes a CROWD-DESIGN PROCESS WORK? In a crowd-design process, designer are not the ones who use their skills to find a convincing solution. They are “just” facilitators and mentors that organize and push participants in being efficient in each part of the process, but, in the end, choices are made by the people.
define the problem
find a solution
PRODUCTION PHASE
“On-the-field” research
Design Jam
A partner produce the solution
Voting the problem
Idea Submission
Rewards for developer and collaborators
More info at:
innonatives web page sustainability maker brazil facebook page
Make your data visual, for others understand the brief
Select the best idea by voting
PAPER about crowd-design WRITTEN BY THE TEAM
team: Aguinaldo dos Santos, Isadora Dickie, Greta Bottanelli, Nicola Miccichè, Mik Cuccu.
my taskS in the team: Researcher and Qualitative Analysis, Graphic Designer (Infographic and Video) 9
s e e ds of f u t u r e
How mu ch sto r y te llin g ca n af fe ct th e p e rce pti on of ou r ci ti e s ? C an stor y te llin g fo r soc ia l in n ovati on i mp rove th i s p e rce pti on ? C an i t est im u late m o re p o siti ve atti tu d e i n l i fe ? Starting from this questions, I researched emerging theories and practices about storytelling and its use in third sector projects. I completely felt in love with this world and I threw my self in it working on a documentary, composed by the interviews to 4 people from 4 social innovation project in Curitiba. Then, I presented it in public space of the city to open dialogues with people and see their reaction. This project became my Master Degree Thesis. The doc participated to the Psicodà lia Festival 2015, to the NDesign 2015 in São Paulo, and it’s available online for free. 10
the project text event images audio video
content+language+format= rythm ambient words music graphic
we want (a target) to do (an action) to get (the scope) that realize (our vision)
narrator intreccio conflict
narrative object:
SCOPE TARGET
TRANSMEDIALITY
ACTION!
PRODUCT
research
prototyping/1 story building
prototyping/2 facing people!
• Finding interesting stories • Interview recording • Story Editing
• Public Presentations • Written survey • Talk and get Feedbacks.
KPI likes retwit shares messages comments
OffLINE
e s p rw o r d s
exhibition
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..
ks!
ad
t.
ac
presentation
e
ONLINE
fe
db
talk
of mouth
OFFLIN
e
g
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• Storytelling theoriesnewsletter blog social networks O N L I N E • Storytelling applications in history • Theories and emerging toolkits for social hugs<3 observation questionnaire direct comment
website
(Meroni, 2007; Manzini,2008; Mulgan,2007; Murray,2010)
(This infographic is freely inspired by the work of Meyer Foundation + Centre for Social Impact Communication, NESTA+UpRising, Rockefeller Foundation, 2014)
STO RY T E L L I N G FO R S O C I A L I N N OVAT I O N PA N O RA M A
outputS
24’ Documentary of 4 stories in curitiba CLICK ON THE IMAGE TO GET TO THE VIDEO!
Thesis for the Master Degree in PSSD.
INSIGHTS ON POST-ITS > Working examples OF PROJECTS can inspire new ideas
Social innovation projects needs more visibility but don’t have enough resources to invest in it.
Inspiring stories make PEOPLE perceive the city in a different way
Thanks to: Greta, Bruna, Rodrigo, Fabrizio, Aguinaldo, Ana França, Gabriel, Ivo, Allan, Du, Leo, Web, e todo o pessoal que adjudou na realização! 11
N A I VE S T O R YT E L L E RS
In collaboration with the service designer Greta Bottanelli, we developed a toolkit to help Third Sector companies in creating effective communication strategies. From the experience with “Seeds of Future” I’ve learned that th i rd s e ctor p roj e cts
n eed s to h ave m o re effic ie nt com m u n i cati on strate g i e s , b u t of te n d on ’t h ave e n o u gh e co n o m ical re s ou rce s to i nve st i n i t. This is why lots
of projects use “DO-IT-YOURSELF” strategies to spread the results of their work. Considering this as a “Best Practice”, we collected tools that helps this projects in developing their stories, with their-own internal skills, and in the right channels. In order to test this toolkit, we organized some 2-days-workshops, supporting real projects in defining their story-aims, in understanding which was “their” story and in which way they could easily reach it. 12
aims ON POST-ITS: “HELPING SOCIAL INNOVATION PROJECTS IN...” UNDERSTANDING THE PECULIARITY OF THEIR WORK AND WHY THEY NEED TO TELL THEIR STORY
UNDERSTANDING WHICH ECONOMICAL AND PRACTICAL RESOURCES THEY OWN TO CREATE A PERSONAL AND EFFECTIVE STORY
UNDERSTAND “THEIR WAY” TO TELL “THEIR STORY” ACCORDING TO “THEIR RESOURCES”
THE TOOLKIT A visual scheme to resume and report the results of the exercises of the book, in order to have a p a no ra mi c view of all the details of the story.
A book to g uide the users in the creative process of storytelling, with tools, exercise and detailed infomations.
THE workshop In order to prototype and test the toolkit, we organized three 2 days workshops in Curitiba (Brazil) with the ideators of some local projects and people interested: Siii Colab, Das Nuvens, Bosque da Iohana Hostel, Prof. Anna Voros from UFPR.
Siii Colab girls filling the canvas at the first Naive Storytellers workshop.
The event is composed by a th e or ical p ar t , that focus on creating a common background about storytelling within the participants, and a p racti cal p ar t, in which they are invited to fill the canvas and fast-prototype a short story.
next steps IN KEYWORDS
D i g i ta l i ze - Pa r t n ersh ips - Fu n ds - Platform
team
Greta Bottanelli, Mik Cuccu
further informations
write at n a i ve.in sp ir in g med ia@gmail.com or to cuccu.am @gmail.com 13
IN F OGRA PH I C S
c r o s sIMAGE! > CLICK ON THE PREVIEW TO SEE THE WHOLE sustainability maker brazil
ANALYSIS phase III methodology
inTrO
main do we get to the is to explain how ysing the data This infographic munity, firstly anal crossing issues of the com and then ly, rate sepa , of the research mon points. them to find com
DIreCt OBseRvATiOn
final code
?
!
coNvERsaTIonAL inTErViEw
The hashtags are the results of the coding activity, analysing all the audio files and the observation sheets
StORyTelLInG
isSUes pHotOS & viDEos PApaRAzZi ACtiVItY /2
Núcleo de Design e Sustentabilidade UFPR
Examples of Infographics for Sustainability Maker Brazil Report “The Kitchen Challenge.
Examples of Infographics for a report I edited for Epoca Srl. Reserved data are covered.
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gathering all the pictures we got from our observations and the paparazzi activity, we were able to cluster group of pictures that identify some issue.
pictures
vi de ot e c a
> CLICK ON THE PREVIEW TO WATCH THE VIDEO ON YOU TUBE!
Samsung Galaxy Eye - SYDA 2013 - Presentation of the project. - Written by Mik Cuccu, Edited by Marco Balistrieri (2013)
Design [IS] Thinking - Welcome to the PSSD students 2013-14 (ENG) - Written by Mik Cuccu, Edited by Guilherme de Medeiros (2013)
Sustainability Maker Brazil - Video Brief for “The Kitchen Challenge” (ENG) - Written and Edited by Mik Cuccu (2014)
Seeds of Future #1 - Curitiba - Trailer (PT-BR / ENG Subtitle) - Written and Edited by Mik Cuccu (2014)
Seeds of Future #1 - Curitiba - 25’ (PT-BR) - Written and Edited by Mik Cuccu (2014)
Obrigado - Institutional Video for the 23rd anniversary Rede Esperança (PT-BR) - Written and Edited by Mik Cuccu (2015)
Onda Curaçao - Trailer for the 2016 shows of the band Written and Edited by Mik Cuccu (2016)
Onda Curaçao - #imagoodbassplayer - Written and Edited by Mik Cuccu (2016)
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M U SIC & DRAW I N G S
> CLICK ON THE PREVIEW TO GO TO THE LINK!
Swamp - Sogno Messicano - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Swamp - Jingle - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Swamp - Inseguimento - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Swamp - Vento dei Matti - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Swamp - Ironico Saccente - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Swamp - Tempesta sul mare - Drawn by Davide Bozzetti and Ilaria Micieli from an idea of Mik Cuccu
Onda Curaรงao logo
Delef logo - New project, soon on soundcloud.com
Delef - Rivoluzione - New project, soon on soundcloud.com
Delef - Nos seus braรงos - New project, soon on soundcloud.com
Delef - Tempo dei sogni - New project, soon on soundcloud.com
Delef - Boa Viagem - New project, soon on soundcloud.com
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W h ere d o I wa nt to b e in t h e n ex t few ye ars ? Whatever place I’m going to live, in or out of Italy it doesn’t matter, I would like to continue my research in e m p owe rin g so c i al i n n ovati on p roj e cts i n cre ati n g th e i r own stor y te llin g st rate gie s , with the toolkit, maybe with a platform, maybe as a consultant, in any case I hope to work in projects with bigger and bigger impact on society. I think I find my “confortable place” as a designer in the re s e arch acti v i ti e s , interviews, workshops, analysis, definining project briefs, project guidelines, writing reports, and it would be great to continue to work in these fields. Whatever place I’m going to live, whatever thing I’m going to do, I will always try to find a way to coming back to Bra z il. I perceive I have something to finish there, something pending that wait to be continued... 17
resume contacts +39 329 16 75249 c u c c u . a m@gmai l .com
education 2004 / 2008 Liceo Scientifico “Tullio Levi Civita” of Codigoro (FE)
2012 / 2014 Master Degree
2008 / 2011 Bachelor Degree
Politecnico di Milano
P rod u ct S er v ice System Desig n at
Des ig n d e l Prodotto Industrial e at Politecnico di Milano
internships November 2011 / January 2012 Gra p h ic De si gne r at YOU Creative Collective Carpi (MO) September 2012 / June 2013
Prod u c tion Assi stant at “UseDesign”
February 2014 / October 2014 Research er and Grap h ic Desig n er at the Núcleo de Design e Sustentabilidade Erasmus Extra-UE Exchange Program Universidade Federal do Paraná - Curitiba - Brazil
Milan
projects February 2014 / June 2014
February 2015 / July 2015
Núcleo de Design e Sustentabilidade & Innonatives Curitiba
Naive & Das Nuvens Curitiba
Su sta in a bi l i ty Make r Braz i l
Naive S tor y tellers
July 2014 / December 2014
Seed s o f F uture #1 - C uriti ba Naive & Politecnico di Milano Curitiba - Milan
work April 2015 / July 2015
Gra p h ic De si gne r and Stor y te l l i ng Co n s u lta nt MKT Drops Curitiba
voluntarism May 2015 / September 2015 Vid eo Make r and Stor y te l l i ng
Co n s u lta nt
Rede Esperança Curitiba
music
November 2015 / April 2016 Research er and Grap h ic Desig n er Epoca Srl Bologna
March 2016 Tu tor at Global Service Jam 2016 Paco Design Collaborative Milan
December 2006 / February 2014 Sin ger , Gui tari st and Graphi c De sig n er SWAMP
COMING SOON! S on g w r iter and Grap h ic Desig n er Delef
prize
software
Sa m s u n g Gal axy Eye Silver A ward
Premiere, Soundboot, AfterEffects)
March 2013 / September 2013 Samsung Young Design Award 2013 In collaboration with Andrej de Carvalho Pinto
A d ob e S u ite (Photoshop, Illustrator, Indesign, E xcel
languages
Italian o - E n g lish - Por tu g u ês (B razil)
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cuccu .am @ g m ail.com
+39 329 16 75249 20