One thousand and one ways of reading a brand

Introduction

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One thousand and one ways of reading a brand

Published on Feb 21, 2020

Successors of the ancient insignia, and hears of the heraldic tradition; legal documents and communicative tools; instruments for configuring distinction between companies, institutions, associations, and, in the same moment, for defining adequate strategies of identity with targets and users: nowadays, the brands are objects very easy to be memorized, but very complex to be understood. Present in every scenery we live by, their iconic and figurative structures can be interpreted in different ways and from numerous points of view (economic, historical, psychological, sociological, etc.). This book, with a series of case studies, suggests “reading” them as kaleidoscopic epitomes of sense/non sense and storytelling. https://bit.ly/39TU7gg

Articles inside

One thousand and one ways of reading a brand

Articles inside

Introduction

1.2. A multifarious perspective of study

1.1. From the etymology to a definition

Prefazione di Vincenzo Orioles