IN THIS
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OCEANA SAILORS GIVE BACK. Oceana Sailors participated in a special holiday breakfast.
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More than 20 years of serving the Hampton Roads Navy family
Vol. 25, No. 50 Norfolk, VA | flagshipnews.com | 12.14-01.05.18
U.S. Navy photo illustration
Navy to launch new branding campaign, tagline at Army-Navy game From Navy Recruiting Command Public Affairs MILLINGTON, TENN.
The Army-Navy football game is one of the oldest and most storied contests in the history of collegiate athletics. On Saturday, Dec. 9, in Philadelphia the U.S. Navy will use the occasion to tell a new story about itself, as it launches a new, multifaceted branding campaign aimed at attracting a new generation of recruits. The launch will also mark the debut of the Navy’s new tagline, “Forged by the Sea.” “The Army-Navy game is one of the most revered and watched contests in college sports and we wanted to take advantage of this unique opportunity to introduce the new brand and tagline on an occasion where the spirit of competition and military service are being celebrated,” Commanding Officer of Navy Recruiting Command (NRC) Rear Adm. Pete Garvin said. “We’re proud and ex-
the game and the new tagline. Facebook Live cited to be a part of such a great event.” “Sea to Stars,” the first TV commercial will be used to create an Army-Navy game featuring the new tagline and branding, will day show that will provide an exclusive secair on CBS during the second quarter of the ond-screen experience for fans watching the Army-Navy game, as well as on the video game at home. Called “Sea It Live,” the show will be hosted by screens in the two active duty stadium. A secNaval Acadond commeremy alumni cial, “Game,” and will feawill also air ture 10-15 segin-stadium. ments throughThe new comout the day of mercials can be the game. In viewed on the between segNavy Live blog MC3 Kyle Hafer ments, the at http://www. Facebook page navy.mil/forged. U.S. Navy’s new Logo, brand and tagline. There will will be populatalso be a wide range of innovative social ed with unique content that highlights Sailmedia initiatives before, during and after ors and their unique stories. the game, including five augmented reality After the game, a street team will capture filters on the NRC’s Facebook platform that Sailors’ reactions and feelings about the new allow fans to creatively celebrate the Navy, tagline and commercials in real time and post
YOKOSUKA, JAPAN
The U.S. Navy will deploy a team of deep water salvage experts to search for the C-2A Greyhound aircraft that crashed in the Philippine Sea on the way to USS Ronald Reagan (CVN 76) Nov. 22. While the aircraft’s last position on the surface of the water is known, the depth of water in that area exceeds 16,000 feet, beyond the capabilities of salvage assets in theater. In the coming days, a team of deep water salvage experts led by United States Navy’s Supervisor of Salvage and
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Diving (SUPSALV) will deploy from Washington, D.C. The salvage team will embark a U.S. Navy-contracted salvage vessel in Japan and proceed to the crash site at sea. Once on station, highly skilled operators will search for the aircraft’s emergency relocation pinger with a U.S. Navy-owned towed pinger locator (TPL-25) system. If the search is successful, additional deep water salvage assets will deploy to survey and recover the aircraft. Every effort will be made to recover the fallen Sailors. Assigned to Fleet Logistics Support Squadron (VRC 30) forward deployed to Japan, the C-2A aircraft
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Forged by our past: Ready to defend our ship, our country
US Navy prepares to search for C-2A aircraft From U.S. 7th Fleet Public Affairs
on NRC’s Twitter page, while calling on followers to share their own thoughts. Garvin said the game-day launch represents only the first wave of an integrated marketing campaign that will include a steady level of advertising on digital and social media platforms during the winter, before a full rollout in March. Additional marketing elements will debut throughout the year. “The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations and information-gathering habits than their millennial predecessors,” Garvin said. “As such, the Navy recognized the necessity to develop a new marketing campaign and media strategy that more effectively reach, educate and inspire the best-and-brightest prospective recruits.” The genesis of the new campaign was in the spring of 2016, when the Navy selected a new marketing agency, known as the Navy Partnership – led by Young & Rubicam (Y&R) – and directed it to create an enduring and authentic brand identity, tagline and unified marketing strategy to inspire and motivate potential recruits to join. In the summer of 2016, the Navy Partner-
By MC2 Tommy Gooley USS Harry S. Truman Public Affairs ATLANTIC OCEAN
U.S. Navy photo The TPL-25 System used for locating emergency relocation pingers on downed Navy and commercial aircraft down to a maximum depth of 20,000 feet anywhere in the world.
was carrying 11 crew and passengers when it crashed. Eight personnel were recovered immediately by U.S. Navy Helicopter Sea Combat Squadron (HSC 12). For the next three days, Ronald Reagan led combined search and
GIVING BACK TO THE COMMUNITY Sailors from Navy Region Mid-Atlantic and Naval Ocean Processing Facility volunteer in preparations for the ForKids holiday shop Dec. 4.
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rescue for three Sailors with the Japan Maritime Self Defense Force (JMSDF), covering nearly 1,000 square nautical miles before ending the search. An investigation is in progress.
Dec. 7, 1941: a day America will never forget. An attack on the U.S. Navy Pacific fleet in Pearl Harbor. More than 2,400 Americans lost their lives. Twenty-one ships were sunk or damaged. More than 300 aircraft were destroyed. “I was in the ward room eating breakfast about 0755 when a short signal on the ship’s air raid alarm
NAVY ANNOUNCES 2018 NAVY WEEK SCHEDULE Navy Weeks are designed to give Americans the opportunity to learn about the Navy.
was made,” Lt. Cmdr. S. G. Fuqua said of the USS Arizona. “I immediately went to the phone and called the Officer-of-the-Deck to sound general quarters.” “I saw approximately 15 torpedo planes which had come in to the attack from the direction of the Navy Yard. These planes also strafed the ship after releasing their torpedoes. Shortly thereafter there was a dive bomber and strafing attack of about 30 planes. » See FORGED | A7
BROADWAY’S “THE SOUND OF MUSIC” COMING TO CHRYSLER HALL The “Hills are alive with The Sound of Music” Dec. 15–17.
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