sneaker’s world .
table of content introduction
2
about logo
3
usage
4
applying usage
5
signature configuration
6
applying configuration
7
color palette
8
typeface
9
stationary
10
stationary mockup
11
application and mockup
12
1
TI ON OD UC TR
IN
“ Sne aker, go o d or b ad , is always a vehicle of fe et . Go o d sne aker add s design .� - Trinh Tran Thai Duy
Hi !
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Duis tortor velit , fermentum temp or massa sit amet , malesuada maximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu massa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis mauris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt , arcu tortor pulvinar felis, ne c ultrices sapien dui at massa . Cras urna magna , ultricies ne c venenatis eget , dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante.
Intro Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit , eu elementum nunc. Aenean imp erdiet , tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .
In rhoncus, nulla vel varius varius, diam sem scelerisque ex, ac p orttitor nisl lorem ut dolor.
2
ABOU T LOGO
Dwent is about a sneaker brand, was found in 2015 by Trinh Tran Thai Duy the CEO of this company. The ideas of making this logo is created by an advisor of the headquater. He helps our designers draw the black cover with a creative thinking. Aliquam elementum , lacus a rutrum consequat, urna ipsum egestas purus, id egestas est mi vel enim . Aenean facilisis tempor maximus. Quisque tempus lobortis augue sed placerat. Nullam gravida, mauris ac euismod maximus, enim est posuere nibh, id aliquam nibh velit ac arcu. Suspendisse ante nulla, iaculis non purus nec, mollis gravida urna. Ut convallis condimentum urna, sit amet gravida metus posuere sit amet.
o
Curabitur eget nibh a dolor ultrices tincidunt. Mauris nec mi facilisis, feugiat risus a, egestas nunc. Sed id massa posuere, scelerisque enim eu, bibendum purus. Integer mattis dapibus arcu, in egestas dolor tristique ac. Nullam lacus ante, mattis ut scelerisque in , tempus sed ligula. Nunc pretium lacus nec diam eleifend, quis semper nunc pretium . Maecenas eu fringilla elit. Nunc sit amet quam at dui luctus commodo. Phasellus consectetur convallis consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
US
preferre d
black and white option
in black-b ackground
28mm
NOTE: Put the logo in 7mm
the clear and blank sp ace in order to b e readable
28pt in A4
DO NOT: • Use the logo in any color other th an the origin al ones. • Use any arti stic filters on the logo, such a s emb ossin g. • Stretch , rotate, or di stort the logo.
4
AG E
APPLYING USAGE DO • Put the logo in the right place with enou gh sp ace. • The si ze is big enou gh to se e. • Ke ep the original colors.
DO NOT • Put the logo in the pro duct’s im ages. • Put it in the messy colors.
5
S IG NAT U R
E C ON F I G U R AT ION
preferre d
sneaker’s world . black and white option
sneaker’s world . in black-b ackground
sneaker’s world .
HORIZONTAL preferre d horizontal
sneaker’s world .
in black-b ackground
sneaker’s world .
black and white horizontal
sneaker’s world .
6
APPLYING CONFIGURATION
sneaker’s world .
sneaker’s world .
DO sneaker’s world .
sneaker’s world .
DONT
7
PA L E
R O L CO
TTE
Duis tortor velit , fermentum temp or massa sit amet , malesuada maximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu massa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis mauris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt , arcu tortor pulvinar felis, ne c ultrices sapien dui at massa . Cras urna magna , ultricies ne c venenatis eget , dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante. Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit , eu elementum nunc. Aenean imp erdiet , tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .
CORPORATE COLORS
BLACK AND WHITE COLORS
RGB: 226, 57, 66
RGB: 84, 84, 84
HEX: #e23942
HEX: #545454
HSB: 355, 74, 88
HSB: 282, 0, 32
CMYK: 5, 92, 76, 0
CMYK: 64, 56, 56, 32
RGB: 226, 57, 66
RGB: 142, 142, 141
HEX: #e23942
HEX: #8e 8e 8d
HSB: 31, 81, 88
HSB: 59, 0, 55
CMYK: 9, 52, 97, 0
CMYK: 47, 39, 39, 3
RGB: 226, 57, 66
RGB: 96, 96, 96
HEX: #e23942
HEX: #606060
HSB: 231, 53, 65
HSB: 59, 0, 37
CMYK: 80, 73, 0, 0
CMYK: 61, 53, 52, 24
RGB: 226, 57, 66
RGB: 226, 57, 66
HEX: #e23942
HEX: #e23942
HSB: 282, 58, 59
HSB: 282, 58, 59
CMYK: 60, 90, 0, 0
CMYK: 60, 90, 0, 0
8
E C A F E TY P FONT FAMILY
The DWENT typeface is MARTELL. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean id egestas magna. In accumsan magna urna, sit amet varius purus commodo sollicitudin. Nunc ut commodo ante, nec vehicula tortor. Suspendisse mi eros, gravida vel quam quis, semper placerat mi. Quisque eros libero, maximus sit amet lorem non , tempus semper ligula. Etiam vulputate erat vitae lacus iaculis, hendrerit dignissim ipsum fringilla. Duis non iaculis ante. Vestibulum faucibus congue nibh, imperdiet aliquam felis pharetra et. Vestibulum dignissim , ipsum sed maximus ultrices, magna mauris laoreet mi, aliquam laoreet lacus ipsum nec ipsum . Sed risus quam , lacinia nec egestas quis, dictum vitae sem . Etiam id tortor neque. Donec nisi neque, aliquam at nibh eget, interdum rhoncus felis.
Change is good
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14
Change is good
Change is good
18
21
Change is good
24
Change is good
28
Change is good
32 9
STATIONARY Name Card (Front and Back)
Envelop e
CD Cover Letterhead
10
STATIONARY MOCKUP
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11
APPLICATION AND MOCKUP
12
LOCKED SNEAKERS