Style Guide DWENT_ Trinh Tran Thai Duy

Page 1

sneaker’s world .


table of content introduction

2

about logo

3

usage

4

applying usage

5

signature configuration

6

applying configuration

7

color palette

8

typeface

9

stationary

10

stationary mockup

11

application and mockup

12

1


TI ON OD UC TR

IN

“ Sne aker, go o d or b ad , is always a vehicle of fe et . Go o d sne aker add s design .� - Trinh Tran Thai Duy

Hi !

Pellentesque ultrices nisi malesuada le o ullamcorp er faucibus. Integer convallis vehicula justo et gravida . Nam ultrices, le ctus ne c rutrum pulvinar, nulla ante euismo d nulla , malesuada p orta arcu nulla et ante. Se d ultricies finibus mauris, id feugiat mi facilisis sit amet. Cras in convallis elit , se d pharetra massa .

Duis tortor velit , fermentum temp or massa sit amet , malesuada maximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu massa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis mauris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt , arcu tortor pulvinar felis, ne c ultrices sapien dui at massa . Cras urna magna , ultricies ne c venenatis eget , dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante.

Intro Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit , eu elementum nunc. Aenean imp erdiet , tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .

In rhoncus, nulla vel varius varius, diam sem scelerisque ex, ac p orttitor nisl lorem ut dolor.

2


ABOU T LOGO

Dwent is about a sneaker brand, was found in 2015 by Trinh Tran Thai Duy the CEO of this company. The ideas of making this logo is created by an advisor of the headquater. He helps our designers draw the black cover with a creative thinking. Aliquam elementum , lacus a rutrum consequat, urna ipsum egestas purus, id egestas est mi vel enim . Aenean facilisis tempor maximus. Quisque tempus lobortis augue sed placerat. Nullam gravida, mauris ac euismod maximus, enim est posuere nibh, id aliquam nibh velit ac arcu. Suspendisse ante nulla, iaculis non purus nec, mollis gravida urna. Ut convallis condimentum urna, sit amet gravida metus posuere sit amet.

o

Curabitur eget nibh a dolor ultrices tincidunt. Mauris nec mi facilisis, feugiat risus a, egestas nunc. Sed id massa posuere, scelerisque enim eu, bibendum purus. Integer mattis dapibus arcu, in egestas dolor tristique ac. Nullam lacus ante, mattis ut scelerisque in , tempus sed ligula. Nunc pretium lacus nec diam eleifend, quis semper nunc pretium . Maecenas eu fringilla elit. Nunc sit amet quam at dui luctus commodo. Phasellus consectetur convallis consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

3


US

preferre d

black and white option

in black-b ackground

28mm

NOTE: Put the logo in 7mm

the clear and blank sp ace in order to b e readable

28pt in A4

DO NOT: • Use the logo in any color other th an the origin al ones. • Use any arti stic filters on the logo, such a s emb ossin g. • Stretch , rotate, or di stort the logo.

4

AG E


APPLYING USAGE DO • Put the logo in the right place with enou gh sp ace. • The si ze is big enou gh to se e. • Ke ep the original colors.

DO NOT • Put the logo in the pro duct’s im ages. • Put it in the messy colors.

5


S IG NAT U R

E C ON F I G U R AT ION

preferre d

sneaker’s world . black and white option

sneaker’s world . in black-b ackground

sneaker’s world .

HORIZONTAL preferre d horizontal

sneaker’s world .

in black-b ackground

sneaker’s world .

black and white horizontal

sneaker’s world .

6


APPLYING CONFIGURATION

sneaker’s world .

sneaker’s world .

DO sneaker’s world .

sneaker’s world .

DONT

7


PA L E

R O L CO

TTE

Duis tortor velit , fermentum temp or massa sit amet , malesuada maximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu massa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis mauris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt , arcu tortor pulvinar felis, ne c ultrices sapien dui at massa . Cras urna magna , ultricies ne c venenatis eget , dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante. Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit , eu elementum nunc. Aenean imp erdiet , tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .

CORPORATE COLORS

BLACK AND WHITE COLORS

RGB: 226, 57, 66

RGB: 84, 84, 84

HEX: #e23942

HEX: #545454

HSB: 355, 74, 88

HSB: 282, 0, 32

CMYK: 5, 92, 76, 0

CMYK: 64, 56, 56, 32

RGB: 226, 57, 66

RGB: 142, 142, 141

HEX: #e23942

HEX: #8e 8e 8d

HSB: 31, 81, 88

HSB: 59, 0, 55

CMYK: 9, 52, 97, 0

CMYK: 47, 39, 39, 3

RGB: 226, 57, 66

RGB: 96, 96, 96

HEX: #e23942

HEX: #606060

HSB: 231, 53, 65

HSB: 59, 0, 37

CMYK: 80, 73, 0, 0

CMYK: 61, 53, 52, 24

RGB: 226, 57, 66

RGB: 226, 57, 66

HEX: #e23942

HEX: #e23942

HSB: 282, 58, 59

HSB: 282, 58, 59

CMYK: 60, 90, 0, 0

CMYK: 60, 90, 0, 0

8


E C A F E TY P FONT FAMILY

The DWENT typeface is MARTELL. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean id egestas magna. In accumsan magna urna, sit amet varius purus commodo sollicitudin. Nunc ut commodo ante, nec vehicula tortor. Suspendisse mi eros, gravida vel quam quis, semper placerat mi. Quisque eros libero, maximus sit amet lorem non , tempus semper ligula. Etiam vulputate erat vitae lacus iaculis, hendrerit dignissim ipsum fringilla. Duis non iaculis ante. Vestibulum faucibus congue nibh, imperdiet aliquam felis pharetra et. Vestibulum dignissim , ipsum sed maximus ultrices, magna mauris laoreet mi, aliquam laoreet lacus ipsum nec ipsum . Sed risus quam , lacinia nec egestas quis, dictum vitae sem . Etiam id tortor neque. Donec nisi neque, aliquam at nibh eget, interdum rhoncus felis.

Change is good

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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

14

Change is good

Change is good

18

21

Change is good

24

Change is good

28

Change is good

32 9


STATIONARY Name Card (Front and Back)

Envelop e

CD Cover Letterhead

10


STATIONARY MOCKUP

Praesent in lobortis magna. Vivamus sagittis lectus ante, id malesuada felis consectetur vitae. Phasellus tristique congue erat, id dapibus diam ultrices id. Sed pharetra sagittis leo consequat porta. Aliquam eget metus et risus consequat scelerisque.

11


APPLICATION AND MOCKUP

12


LOCKED SNEAKERS


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