Style Guide: DWENT - Trinh Tran Thai Duy

Page 1

sneaker’s world .


table of content introduction

2

about logo

3

usage

4

applying usage

5

signature configuration

6

applying configuration

7

color palette

8

typeface

9

stationary

10

stationary mockup

11

application and mockup

12

1


TI ON OD UC TR

IN

“ Sne aker, go o d or b ad , is always a vehicle of fe et . Go o d sne aker add s design .� - Trinh Tran Thai Duy

Hi !

Pellentesque ultrices nisi malesuada le o ullamcorp er faucibus. Integer convallis vehicula justo et gravida . Nam ultrices, le ctus ne c rutrum pulvinar, nulla ante euismo d nulla , malesuada p orta arcu nulla et ante. Se d ultricies finibus mauris, id feugiat mi facilisis sit amet. Cras in convallis elit , se d pharetra massa .

Duis tortor velit , fermentum temp or massa sit amet , malesuada maximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu massa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis mauris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt , arcu tortor pulvinar felis, ne c ultrices sapien dui at massa . Cras urna magna , ultricies ne c venenatis eget , dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante.

Intro Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit , eu elementum nunc. Aenean imp erdiet , tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .

In rhoncus, nulla vel varius varius, diam sem scelerisque ex, ac p orttitor nisl lorem ut dolor.

2


ABOU T LOGO

Pellentesque interdum accumsan iaculis. Etiam pellentesque suscipit magna, id faucibus libero vestibulum aliquam . Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas ac nulla non massa placerat laoreet. Integer nec ipsum at velit consequat porta. Morbi quis molestie arcu, in semper tortor. Integer congue libero in tempor rhoncus. Praesent suscipit ante lacus, porta fringilla sapien imperdiet nec. Vestibulum rhoncus lorem dui, at interdum nibh facilisis nec. Sed lobortis ligula nec lectus dignissim luctus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tempus condimentum lorem ut feugiat. Nunc vitae tortor placerat, dictum ante at, molestie nisi. Donec accumsan mi a augue fermentum , sit amet elementum nibh eleifend. Fusce luctus nisi ut odio blandit sagittis.

o

Aliquam luctus consequat ornare. Vivamus iaculis ac orci sodales accumsan . Aenean porta condimentum odio, nec feugiat est. Mauris tristique lorem sed ligula pharetra, at accumsan urna semper. Cras eu tristique ante, ut ultrices leo. Sed convallis, lorem sit amet aliquam finibus, mi nulla vehicula neque, vel pulvinar ante nunc et urna.

3


US

preferre d

black and white option

in black-b ackground

NOTE: Put the logo in the clear and blank sp ace in order to b e readable

DO NOT: • Use the logo in any color other th an the origin al ones. • Use any arti stic filters on the logo, such a s emb ossin g. • Stretch , rotate, or di stort the logo.

4

AG E


APPLYING USAGE DO • Put the logo in the right place with enou gh sp ace. • The si ze is big enou gh to se e. • Ke ep the original colors.

DO NOT • Put the logo in the pro duct’s im ages. • Put it in the messy colors.

5


S IG NAT U R

E C ON F I G U R AT ION

preferre d

sneaker’s world . black and white option

sneaker’s world . in black-b ackground

sneaker’s world .

HORIZONTAL preferre d horizontal

sneaker’s world .

in black-b ackground

sneaker’s world .

black and white horizontal

sneaker’s world .

6


APPLYING CONFIGURATION

sneaker’s world .

sneaker’s world .

DO sneaker’s world .

sneaker’s world .

DONT

7


PA L E

R O L CO

TTE

Duis tortor velit, fermentum temp or m assa sit amet, m alesuada m a ximus diam . Susp endisse luctus tellus nisl , a tristique le o vulputate ne c. Se d arcu m assa , elementum at commo do vitae, gravida convallis nunc. Se d non lob ortis m auris. Aliquam se d arcu ut nunc fringilla feugiat. Vestibulum temp or, ne que in fringilla tincidunt, arcu tortor pulvinar felis, ne c ultrices sapien dui at m assa . Cras urna m agna , ultricies ne c venenatis eget, dictum vitae tellus. Se d urna sapien , fermentum quis nisl non , cursus finibus ante. Curabitur eleifend , diam se d tincidunt ullamcorp er, lorem ex p osuere ante, et condimentum ex o dio ne c purus. Etiam cursus ac nibh ac conse ctetur. Ut at vehicula velit, eu elementum nunc. Aenean imp erdiet, tellus vel pulvinar vulputate, nibh enim conse ctetur sem , vitae elementum nunc lib ero vitae nisi .

CORPORATE COLORS R ED RGB: 226, 57, 66 HEX: #e23942 ORA NGE RGB: 226, 57, 66 HEX: #e23942 BLU E RGB: 226, 57, 66 HEX: #e23942 BLACK RGB: 226, 57, 66 HEX: #e23942

8


E C A F E TY P FONT FAMILY

The DWENT typeface is MARTELL. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean id egestas magna. In accumsan magna urna, sit amet varius purus commodo sollicitudin . Nunc ut commodo ante, nec vehicula tortor. Suspendisse mi eros, gravida vel quam quis, semper placerat mi. Quisque eros libero, maximus sit amet lorem non, tempus semper ligula. Etiam vulputate erat vitae lacus iaculis, hendrerit dignissim ipsum fringilla. Duis non iaculis ante. Vestibulum faucibus congue nibh, imperdiet aliquam felis pharetra et. Vestibulum dignissim , ipsum sed maximus ultrices, magna mauris laoreet mi, aliquam laoreet lacus ipsum nec ipsum . Sed risus quam , lacinia nec egestas quis, dictum vitae sem . Etiam id tortor neque. Donec nisi neque, aliquam at nibh eget, interdum rhoncus felis.

Change is good

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

14

Change is good

Change is good

18

21

Change is good

24

Change is good

Change is good

28 9

32


STATIONARY Name Card (Front and Back)

Envelope

CD Cover Letterhead

10


STATIONARY MOCKUP

Praesent in lobortis magna. Vivamus sagittis lectus ante, id malesuada felis consectetur vitae. Phasellus tristique congue erat, id dapibus diam ultrices id. Sed pharetra sagittis leo consequat porta. Aliquam eget metus et risus consequat scelerisque.

11


APPLICATION AND MOCKUP

12


LOCKED SNEAKERS


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