Logoroadmap interactive2

need a logo? try this step-by-step roadmap to help you determine which format to use

get started

if this logo is for both print & on-screen use... + rollover to find out more

where will you be using this logo?

on-screen

print

on-screen

will this logo be on a dark background?

yes

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

on-screen

you should use the...

dark background

small white one-line logo! go get it

start over

on-screen

are there color photos on the page with the logo?

dark background

yes

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

on-screen

you should use the...

dark background

small black one-line logo! color photos

go get it

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

on-screen

you should use the...

dark background

small rgb one-line logo! color photos

go get it

start over

print

Is the space where the logo will be printed restricted to a square shape?

yes

start over

no

print

will the logo be larger than 4� wide?

square shape

yes

start over

no

print

will this logo be on a dark background?

square shape

> 4� wide

yes

start over

no

print

will this logo be on a dark background?

square shape

> 4� wide

yes

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large white stacked logo! > 4” wide

go get it dark background

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small white stacked logo! > 4” wide

go get it dark background

start over

print

are there color photos in the design with the logo?

square shape

> 4� wide

yes dark background

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large black stacked logo! > 4” wide

go get it dark background

color photos

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large cmyk stacked logo! > 4” wide

go get it dark background

color photos

start over

print

are there color photos in the design with the logo?

square shape

> 4� wide

yes dark background

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small black stacked logo! > 4” wide

go get it dark background

color photos

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small cmyk stacked logo! > 4” wide

go get it dark background

color photos

start over

print

will the logo be larger than 4� wide?

square shape

yes

start over

no

print

will this logo be on a dark background?

square shape

> 4� wide

yes

start over

no

print

will this logo be on a dark background?

square shape

> 4� wide

yes

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large white one-line logo! > 4” wide

go get it dark background

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small white one-line logo! > 4” wide

go get it dark background

start over

print

are there color photos in the design with the logo?

square shape

> 4� wide

yes dark background

start over

no

print

are there color photos in the design with the logo?

square shape

> 4� wide

yes dark background

start over

no

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small black one-line logo! > 4” wide

go get it dark background

color photos

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

small cmyk one-line logo! > 4” wide

go get it dark background

color photos

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large black one-line logo! > 4” wide

go get it dark background

color photos

start over

WHAT’S THE DEAL WITH THE LARGE + SMALL FORMATS OF THE LOGO? + rollover to find out

print

you should use the...

square shape

large cmyk one-line logo! > 4” wide

go get it dark background

color photos

start over